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Coca-Cola "Chairs"

Coca-Cola Spain is adding a twist to the obesity discussion with a great new ad, "Chairs" (not). The message, "We are… chairs. And now it's time to conquer you" the ad goes on to ask us "What if we stand up?" I'm sure the commercial is meant to be funny, but as noted over at Brandchannel: "If you drink a can of Coke you should exercise." That is not the brand message any soda company wants to necessarily make...That's why the Spanish "Chairs" spot is worrisome."
Should be fun to watch the reactions once this goes viral-ish.

Ad Agency: Publicis Spain.
Directed by Nacho Gayan.

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Coca-Cola "Chairs" + great ads