Cool new web film by Publicis, Milan for Heineken, "Sunrise". The Heineken Legendary hero finds away to enjoy the party responsibly, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and features an exclusive new song called “ My Sunrise”.
Credits: Advertising Agency: Publicis, Milan, Italy Creative Directors: Bruno Bertelli, Cristiana Boccassini Copywriters: Rachele Proli, Michela Talamona Art Director: Fabrizio Tamagni Production Company: Sonny, London Film Director: Fredrik Bond Production Company Producer: Alicia Richards Agency Producer: Mariella Maiorano Client Service Director: Stefania Savona Account Manager: Giada Salerno Campaign Mediator: Bela Ziemann DOP: Mattias Montero Visual Effects: Cutting Edge DJ: Audrey Napoleon Editor: Patrick Ryan
So how in the world do you effectively advertise a toilet bowl cleaner? Well you lock yourself in a room and intake a large quantity of herbal enhancements, after several hours, days, weeks depending on whether you inhaled or not you come up with this absolutely hilarious idea like the ad agency TBWA, Milan did for Bref, an Italian toilet bowl cleaner, sorry make that power balls for your toilet. These guys created the newest Boy Band the "Balls Dream Band" and what is sure to be a smash hit first single release from their debut CD "Please Baby Flush It". Oh, it gets better than just the shorter edit of the Balls Dream Band new hit featuring performers: Marcelus, Alejandro, Marcus and Dimitri in the video above, visit the YouTube page takeover to truly experience the full effect of Please Baby Flush It, http://www.youtube.com/brefballsband. Credits: Client: Henkel Bref Power Activ Advertising Agency: TBWA, Milan, Italy Executive creative director: Nicola Lampugnani, Francesco Guerrera Creative director: Gina Ridenti, Hugo Gallardo Art Director: Francesco Pedrazzini Copywriter: Mara Rizzetto Digital Creative Director: Michele La Fiandra Digital Creative: Luca Sala Web Designer: Chiara Villotta Client Service Director: Cinzia Franchi Account Manager: Cabiria Granchelli Project Manager Digital: Sara Novellino Producer: Federico Fornasari Production Company:: Bedeschi Director: Edoardo Lugari Audio Production Company:: Quiet Please Music: Ferdinando Arnò Lyrics: TBWA\Italia
During Milan Design Week 2013, Heineken invited everybody to Open Your World at "The Wall of Opportunities". A 64-doors design installation to reveal a mix of art performance, theatre, live music and stunts.
Credits: Creative Advertising Agency: Publicis, Milan, Italy Creative Directors: Cristiana Boccassini, Bruno Bertelli Art Director: Valeria Vanzulli Copywriter: Francesca Bonomi Account Supervisor: Giada Salerno Agency Producer: Mariella Maiorano General Manager/International Client Service Director: Daniela Di Maio Production: Dooley Srl Executive Producer: Marco Astarita Director and Coreographer: Nikos Lagousakos Set Designer: Andrea Gallo, Pollo Design Stylist: Claudia Tortora Music and Sound Effects: Diego Maggi Structure and Technology Producer: Giancarlo Campora, Lime Lite Editor: Stuart Greenwald
In Milan, Italy the British designer Vivienne Westwood turns the mannequins in her store window into victims of domestic abuse — giving them black eyes and bruises to raise awareness for domestic violence against women.
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Fall 2013 global advertising campaign, cärpe-díem mañana, featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest moves on campus to start her first year, the whole group of eclectic characters tags along to help her settle in. The campus is teeming with new faces as several new characters join the family shenanigans.
Now in its seventh season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
“Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” said Tommy Hilfiger. “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the Fall 2013 runway collections.”
For Fall 2013, a select group of bloggers were invited to the campaign shoot where they were given behind the scenes access to the collection and Fall 2013 shoot. The bloggers were styled in looks from the collection before they were photographed alongside The Hilfigers, integrating these bloggers into the campaign experience and allowing them to develop exclusive content for their websites and social media channels. The bloggers announced the campaign to their global audiences just days before the images broke in September books.
Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook, created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.” The head-to-toe images, accompanied by Lisa’s playful depictions, will be included in multi-page inserts in select September books, outdoor advertising and on tommy.com.
“Lisa Birnbach is a true prep connoisseur and the perfect person to characterize The Hilfigers’ unique prep style,” said Tommy Hilfiger. “I’ve loved working with Lisa throughout the years and we are excited to have her prep expertise included in this campaign season.”
“The Hilfigers continue to personify the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group. “This season we’re incorporating new content elements that celebrate the brand’s history of infusing an unexpected twist to preppy tradition. Lisa Birnbach’s playful depictions of the family’s iconic prep style add further emphasis to the youthful irreverence that has long been at the heart of the Tommy Hilfiger brand, while our global blogger partnerships celebrate the increasingly international outlook of preppy style in a way only Tommy Hilfiger has achieved. The Hilfigers campaign resonates globally with our consumers now more than ever and we are excited to continue bringing fans of the brand engaging, shoppable content each season.”
Photographed in a preppy, collegiate setting with hair by Eugene Souleiman, and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.
“The heart of The Hilfigers campaigns is all about storytelling, and this season we really tried to take it to the next level,” said Trey Laird, Laird + Partners Chief Executive and Creative Officer. “With Chloe headed off to college, the whole clan descended on campus en masse! The university setting provided the ideal backdrop for not only that perfect fall collegiate feeling, but also new characters to bring it all to life.”
Cärpe-díem mañana will break worldwide Fall 2013 as a multi-media program with an online, print, outdoor and social media presence. The advertising campaign will break in September 2013 issues starting July 23 with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Men’s Health and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns. Tommy.com and the brand’s Facebook, Twitter, Instagram and YouTube channels will feature the campaign images and video. For European consumers, a new feature on tommy.com will allow fans of the brand to seamlessly shop and discover the iconic Tommy Hilfiger products, collaborations and new collections.
Ceres is quite a strong beer and in Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth consider them the most aged, corrupted and incapable in Europe. The challenge: Prove that the young Italians, even if they love a strong beer, are more responsible than those who represent them. The opportunity: Elections are getting close and everybody feels that the tables are going to turn. But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting. The goal: Ceres Beer will bring the students' problem to the attention of everyone.The strategy: The young Italians abroad are the real heroes, and the will vote anyway. Execution: We organize symbolic elections in major European cities. Outcome: The cause of the students achieves unprecedented visibility across all media. Ceres gains invaluable awareness and becomes the most cited brand during the election weekend. Results: Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days. For the brand: Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000. Credits: Advertising Agency: Bcube, Milan, Italy Executive Creative Director: Francesco Bozza Creative Director: Sergio Spaccavento, Andrea Stanich Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia Edit: Danilo Carlani, Alessio Dogana
From Italian creative agency BCube comes a new ad for BMW entitled "The Pianist". It features a young man who goes back in time and remembers inspiring moments in his life that lead him to the stage he is preforming on today, being unique was never easy, BMW says not anymore.
Credits:Brand: BMWAdvertising Agency: BCube, Milan, ItalyExecutive Creative Director: Francesco BozzaClient Creative Directors: Aureliano Fontana, Bruno VohwinkelArt Director: Andrea MarzagalliGroup Account Dierctor: Edi BorrelliAccount Supervisor: Giansimone GraziosiAccount Executive: Giorgia benettiProducers: Claudio Leonetti, Veronica PasiProduction Company: The FamilyDirector: Federico BrugiaDOP: Pedro Del ReyMusic Composer: Ferdinando ArnòMusic Company: Quiet Please
Wind Mobile Italy reminds us that it's good to put down our SuperPhones and communicate face to face in this heart warming new web film entitled "Papa".
Dad,
Technology has made us feel closer and closer. Communicating is easier and faster everyday. But still, there are and there will always be moments when men and women will have to meet face to face.
Wind has chosen a story, a short film by Giuseppe Capotondi, that with grace and poetry reminds us how important it is to feel close to someone, bypassing a technology that is becoming more and more pervasive in our lives and in our affections.
If you are thinking about truly getting in touch with someone really important, watch this short piece of cinema.
Creative Credits: Advertising Agency: Ogilvy & Mather, Milan, Italy Chief Creative Officers: Giuseppe Mastromatteo, Paolo Iabichino Client creative director: Giordano Curreri, Marco Geranzani Art Director: Giordano Curreri Copywriter: Marco Geranzani Client Service Director: Silvia Sgarbi Account Director: Ethiopia Abiye Producer: Francesca Dagostino, CDP Danielle Joujou Video Post-Production: Corte 11 Audio Post Production: Top Digital Music: "To build a home" Cinematic Orchestra Production Company: Mercurio Cinematografica Executive Producer: Francesco Pistorio Director: Giuseppe Capotondi O.P.: Tat Radcliffe Editing: Guido Notari
RollingStone gets back to rock with an animated ad created by BBDO, Italy.
Credits: Ad Agency: BBDO Brand: Rolling Stone Advertising Agency: DLV BBDO, Milan, Italy Executive Creative Directors: Stefania Siani, Federico Pepe Copywriter: Matteo Maggiore
Producers: Marijiana Vukomanovic, Chiara Bergamaschi Illustrator/Animator: Gerardo Del Hierro Speaker: Alex Rendall House of production: Svperbe Sound editing: Eccetera/General Jingle
From Italy comes this heart warming love story of a beautiful young couple for the Italian magazine "La Cucina Italiana" (the Italian Kitchen). The ads message is simple: "Where there is love, any match can work", La Cucina would love for us to open our pallets to the idea of a lobster dish served with potato and the message is served to us via this couple in turmoil. The woman, aka the potato feels that she is not good enough for her lover, the man, aka the lobster, our lobster man opens his heart to his lover, the potato woman and makes her understand that their love is real and strong enough to work together forever...or until someone eats them.
But wait, there are more couplesfoods food dishes in crisis, below is the second commercial from the campaign, in it onion woman and yogurt man are on the verge of ending it all...
Credits: Creative Ad Agency: BBDO, Milan, Italia Creative Directors: Federico Pepe, Stefania Siani Art Director: Christian Andrea Longhi Copywriters: Georgia Ferraro, Samantha Scaloni Director: Luca Lucini Production company: Filmini Music: Dadomani Studio
Advertiser: Global Call to Action against Poverty Agency: Grey Milan, Italy Additional credits: Creative Director: Francesco Emiliani Head of Art: Francesco Fallisi Art Director: Letizia Bozzolini Copywriter: Francesca Andriani Illustrator: Paolo Rui Art Buyer: Virginia Salvucci Account Supervisor: Emanuela Carnaghi
Heineken is looking for designers, creative thinkers, makers and doers to co-create the Lounge of the future. Submit your portfolio at http://heineken.tumblr.com to be a part of a global design collaboration that will be unveiled at Milan Design Week in 2014.
We’re looking for up-and-coming talents in graphic-, product-, motion-, fashion- and interior design. So you have a unique way of looking at nightlife design, and how it can influence behavior for the better – and a portfolio to prove it? The four hubs for this year’s competition will be in New York City, Singapore, Warsaw and Mexico City. Application is open from 9th of April to 31st of May 2013. We are looking for people that are open to new ways of co-creation with other creatives from all around the world. Who are not afraid to share first ideas and rough concepts. In the month of September we will require full dedication as this is when we will tackle the conceptual thinking around the project.
With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody. Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside. For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By transforming a normal billboard into a huge insect trap. Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible. Credits: Advertising Agency: Publicis, Milan, Italy Creative directors: Bruno Bertelli, Cristiana Boccassini Copywriter: Stefano Battistelli Art Director: Francesco Epifani Account Director: Claudia Brambilla Producer: Massimo Fabbri Editor: Nicolò Lombardi Photographer: Massimo Fazio Art buyer: Stefano Gruarin via: IbelieveInAdv
Audi and Italian ad agency Verba take us on a visual orgasm of Italy's landscape in their latest ad for the Quattro. Audi. Italia. Land of Quattro, I'm sure there just might be a few other nations that might argue that claim...beautiful spot either way.
How do the creative team at DDB, Italy sell the double sided back pack from Seven Accessories? Well with a bunch of youngins with square heads.
The song featured in the Welcome to The Double spot for Zaini Seven 2013 is by Jeudah "A ghost that never leaves."
Credits: Creative Advertising Agency: stv DDB, Milan & Turin, Italy Copywriter: Luca Bartoli Art director: Gabriele Goffredo Account supervisor: Marianna Tognini Creative director: Aurelio Tortelli Communication manager: Marco Ricossa Production Company: Adept Sweden, Umeå, Sweden Director: Giuliano Garonzi Director of Photography: Erik Vallsten Executive Producer: Stella Karlsson Co-Producers: Fredrik Oskarsson and Therese Högberg, Bautafilm Prop Masters: Jacob Petersson and Linda Lundström Stylist: Monika Kichau Camera Assistant: Kristoffer Sjöberg Second Camera Assistant: Linus Adolfsson Gaffer: Anders Grundström Runner: Erik Karlsson Grading and VFX: Simon Tingell Music: Jeudah "A ghost that never leaves" Sound Mix and SFX: A2
Short rationale: #ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception. “When you use a public toilet do you worry about infections?”
This started out pretty good, but we really good have done without actually having to see and hear the woman peeing, fast forward to about 1:25.
Credits: Advertising Agency: TBWA\, Milan, Italy Executive Creative Director: Nicola Lampugnani, Francesco Guerrera Creative Director: Gina Ridenti, Hugo Gallardo Art Director: Federica Facchini, Mattia Montanari Copywriter: Valentina Barone, Matteo Grandese Digital Creative Director: Michele La Fiandra Progect Manager: Raffaella Garzitto Producer: Federico Fornasari (Industrial Strange) Production Company: The Family Director: Luca Lucini Cinematographer: Marco Bassano Editor: Marco Bonini Executive Producer: Lorenzo Ulivieri Producer: Tania del Pra, Tommaso Haimann, Barbara Callicchio Music: Alessandro Branca Discovered via: IBelieveInAdv.com
A big trend is the merging of the digital and physical worlds. (Please don’t call this phygital. Really, please.) Heineken is the latest to take a stab at bridging virtual life with real life. As part of its campaign “Heineken Ignite,” the beer brand, with the help of agency Tribal DDB, has come up with what they are calling the first “smart beer bottle.” The new bottle uses micro sensors and wireless networking technology to sense motion and lights up in response. The bottle can also respond to music and the output of specific audio and data cues. For example, it can detect different kinds of motion like cheering, drinking or sitting idle on the bar counter. The bottle lights can be remotely activated, so that all bottles can be programed to synchronize to a music beat. “We wanted to develop an idea that would re-invent the nightclub experience unlocking the power and possibilities of mobile innovation and technology,” said Paul Smailes, global head of digital at Heineken. This interactive bottle design was part of an innovation workshop exercise the brand created to come up with a way to create an interactive experience with its bottles that uses mobile technology. Heineken used Tribal DDB’s “Spark” process which involves a set program of research, briefing, ideation, development, consumer validation and prototyping over a 10-week period. “The hardest part of innovation is making it happen within the increasingly faster pace that new technologies and innovations are rolled out,” said Sandra Krstic, deputy managing partner at Tribal DDB Amsterdam. “Heineken recognized it needed to adopt the principles of lean start-ups.” The brand is testing the Ignite bottle design during Milan Design Week. According to Smailes, the brand will continue to experiment with the bottle and concept in order to determine the next steps and whether or not it will be made available to the public. The fly in the ointment here, of course, is price. Heineken didn’t say how much the prototype cost, but it’s a safe bet that a smart six pack would set you back a pretty penny. Story via: Saya Weissman @ DigiDay
