Short rationale: #ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception. “When you use a public toilet do you worry about infections?”
This started out pretty good, but we really good have done without actually having to see and hear the woman peeing, fast forward to about 1:25.
Credits:
Advertising Agency: TBWA\, Milan, Italy
Executive Creative Director: Nicola Lampugnani, Francesco Guerrera
Creative Director: Gina Ridenti, Hugo Gallardo
Art Director: Federica Facchini, Mattia Montanari
Copywriter: Valentina Barone, Matteo Grandese
Digital Creative Director: Michele La Fiandra
Progect Manager: Raffaella Garzitto
Producer: Federico Fornasari (Industrial Strange)
Production Company: The Family
Director: Luca Lucini
Cinematographer: Marco Bassano
Editor: Marco Bonini
Executive Producer: Lorenzo Ulivieri
Producer: Tania del Pra, Tommaso Haimann, Barbara Callicchio
Music: Alessandro Branca
Discovered via: IBelieveInAdv.com