ShowBusinessMan [Search results for safety] 

Special groups of the Texas rangers will be engaged in protection of the American-Mexican border, informs Associated Press.

William Shatner and State Farm present "Eat, Fry, Love," a turkey fryer fire cautionary tale...A cautionary Remix.
Last year State Farm teamed up with William Shatner to produce a short video dramatizing an actual accident where the celebrity was burned in a turkey fryer mishap on Thanksgiving. As a result of the video and safety campaign last year, State Farm grease & cooking related fire claims occurring on Thanksgiving Day were carved in half and the daily average for the entire month reached a seven year low. It seems that William Shatner really DID help save the world from exploding turkeys. To get the safety message out in 2012, State Farm worked with John Boswell, aka melodysheep on YouTube, to auto-tune the Shatner turkey fryer video. Called "Eat, Fry, Love: A Cautionary Remix", Boswell injected the perfect blend of creativity and repetition to create a Thanksgiving safety anthem sure to have families clamoring for a moister, tastier and turkey.

Air New Zealand promotes Peter Jackson's "The Hobbit" with an in-flight safety check in airlines newest marketing ad tie-in for the movie. ANZ, the Airline of Middle Earth.

Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson. Visit http://www.airnzcode.com/hobbitmovie to Find and Unlock the Elvish Code for your chance to win one of six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the 28th of November 2012

Brand: Volkswagen;
Advertising Agency: Try/Apt, Norway;
Chief Creative Directors: Petter Bryde, Thorbjørn Ruud;
Copywriter: Petter Bryde;
Art Director: Thorbjørn Ruud;
Retoucher: Thomas Bråten;
Photographer: Sigve Aspelund.

Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. This particular situation was used to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. Ad agency, Proximity launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the program. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself.

He gave the restaurant a 7 and we give him a 0 for safety.

All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. Two days after the launch it was still the top video on Twitter and YouTube.

Credits:
Advertised brand: Online
Advert title(s): The first zero in Komen Eten
Advertiser: BIVV
Advertising Agency: Proximity BBDO Belgium
Creative Director: Chris Goossens
Art Director: Thierry Wiebking
Copywriter: Bart Van Goethem, Robbie Cap
Managing Director Client Service: Isabel Peeters
Marketing Manager: Jochen Lysebettens
Online editor: Robbie Bardijn
BIVV contact: Tom Dedecker

Creative Credits:  
Ad Agency: adam&eve DDB, UK
Director: Paul W.S Anderson
Creative: Nikki Lindman
Creative: Toby Brewer
Producer: John Brocklehurst
Production company: MOB Films
Junior Art Director: Jeremy Craigen
Business Director: Johnathan Hill
Agency Producer: Pamie Wikstrom

Brand: Tenys pé Baruel;
Country: Brazil;
Category: Health & safety;
Client: Tenys pé Baruel;
Agency: Z+ Comunicação - São Paulo;
Production: Baruel - Foot Deodorant;
Creative Director: Manoel Zanzotti;
Art Director: Elias Carmo;
Copywriter: Lendro Leao;
Agency Producer: Z+ Comunicação;
Retoucher: Pamplace;
Illustrator: Up Ilustração.

NASCAR fans attending the 2013 Brickyard 400 races are being greeted by this ad on a jumbotron at the Indianapolis Motor Speedway.

The spoof beer ad produced by the Marijuana Policy Project (http://www.mpp.org) — highlights the relative safety of marijuana compared to alcohol by characterizing marijuana as a "new 'beer'" with "no calories," "no hangovers," and "no violence" associated with its use...Big Nascar sponsors Crown Royal and Miller Lite I'm sure aren't too pleased about this ad.

New commercial for Subaru Canada entitled "Strut — Confidence in Motion" not only features the song and music of "The Go" song "Summers Gonna be my Girl" but, some Subaru techs and salesmen who can really dance and strut.

Subaru: "Driving Confidence has been a key and constant ingredient in every Subaru model ever made. It reflects our deeply held belief that you can and should have both maximum safety and total enjoyment, without sacrificing one for the other.

It's about having the confidence, the peace of mind, to go anywhere. It's about enjoying life through exploration, continually setting out on fresh adventures. It's about following one's own path, with a sense of confidence that only a Subaru can deliver."

Credits:
Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Director / Copywriter: Matt Antonello
Associate Creative Director / Art Director: Paul Riss
Agency Producer: Andrew Schulze
Accounts: Michael Davidson, Peter Brough, Julia Morris
Production company: Corner Store
Director: Jorn Haagen
DOP / Cinematographer: Jorn Haagen
Line Producer: Mary Ann Tevlin
Post-Prodction Co.: School Editing
Editor: Markt Morton
Colourist: Bill Ferwerda
SRX / VFX: Topix
Audio Company: RMW Music
Audio House Engineer: Dustin Anstey
Music: The Go “Summers Gonna be my Girl”

Vancouver, September 5, 2013 – DDB Canada is pleased to announce that the British Columbia Automobile Association (BCAA), after an extensive search, has selected the Vancouver office as its agency of record (AOR), responsible for the BCAA brand and its lines of products and services. As its new agency partner, DDB Canada will help BCAA drive new membership, introduce new products and further strengthen the organization’s relationships with its 800,000+ members across British Columbia.

“BCAA started in the area of roadside assistance, but has evolved into a multifaceted brand that places its members and customers at the heart of every service it provides,” says Lance Saunders, executive vice president managing director, DDB Canada, Vancouver. “When you truly look after your members and customers, like the way BCAA does, they can become strong brand advocates, harnessing the power of word of mouth, digital and social tools to spread positive messages. For an agency, this is a dream foundation to build from.”

Effective September 2013, DDB Canada/Vancouver will provide strategy, creative, media buying and planning services, in partnership with OMD Vancouver.

“We are excited to partner with DDB Canada,” says Heidi Worthington, senior vice president and chief marketing officer, BCAA. “At BCAA, we consider our agency as a strategic partner. DDB combines award-winning creative with insight-rich strategy, which will help to further strengthen the BCAA brand. Our trust and reputation with our members and customers is the foundation for our growth. It is from this solid base that BCAA will continue to provide an outstanding experience with our insurance, roadside assistance services, and further expand our product offerings and member savings partners worldwide.”

About BCAA

BCAA is one of the most trusted organizations in British Columbia, serving one in four B.C. households. With over 800,000 Members, BCAA provides an array of home, auto and travel insurance products, roadside assistance and Member savings at over 150,000 partner locations worldwide. J.D. Power has ranked BCAA “Highest In Customer Satisfaction among Home Insurance Providers in Western Canada” two years in a row (2012 and 2013) – details at jdpower.com. Now in its 107th year, BCAA has over $400 million in annual sales, 27 locations and over 900 employees. To learn more about the benefits of BCAA Membership, visit bcaa.com and for more information on the BCAA Road Safety Foundation visit bcaaroadsafety.com

About DDB Canada

Named Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Worldwide (digital and social), Karacters Design Group, RAPP Canada (direct) DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

Print ad campaign from Mercedes-Benz; “DOG” and “FAT”, were developed by Ogilvy & Mather Colombia, to promote the Distronic Plus Technology, a driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Benz in order to avoid an accident.

Creative Team:
Ad Agency: Ogilvy & Mather Colombia
Client: Mercedes Benz
Product: Distronic Plus by Mercedes Benz
Chief Creative Officer: John Raúl Forero
Executive Creative Director: Juan Pablo Alvarez
Creative Director: Julián Gutiérrez, Andrés Astorquiza
Copywriters: Julián Gutiérrez, Juan Cárdenas
Art Directors: Juan Pachón, Esteban Márquez, Andrés Astorquiza, Juanita Delvasto
Retouch: Salamágica Chile
Illustration: Sebastián Bautista

The most eminent fashion week in Croatia is coming this October, from the 1st to the 4th and to promote the week Cro A Porter released this tantalizing commercial entitled "Departure".

Meet the new edition of the most important domestic fashion project Schwarzkopf Cro A Porter , which gathers most eminent list of local designers in their ranks, we present the SCHWARZKOPF CRO A PORTER DEPARTURE .
Visitors used to uniquely fashion and Production excitement even this time will not be deprived of a superb experience !
First time for this project , in collaboration with the national carrier, Croatia Airlines , those with the most happiness will enter the space previously inaccessible to the public.
Runway will become a fashion , and an airplane hangar location of events, which will be strictly limited input and controlled.
Inspired by travel , flight and erasing borders, organizers announce perhaps the most sophisticated edition of the project to date .
" Indescribable , we are proud that we were chosen for Croatia Airlines partners in this project and provided the opportunity to jointly organize the event, which will undoubtedly push the envelope . This is a unique opportunity and honor. Precision , professionalism , safety and sophisticated design are characteristics which can be described and Croatia Airlines and Cro a Porter , both brand of great national importance . This is a great example of cooperation , which should work on all levels. " ( VD)
Request for participation , accreditation certificate and confirmation of this will at times be conducted in the strictest controls as required by air transport . So hurry to your booking, because late check in is not possible!
Glossy Mladen Saric is returning as the author photo announcement campaign DEPARTURE with a series of attractive photos taken in an airplane hangar and a beautiful Ana Laura Kapitanović in the lead role .
Blonde Ana Laura , with her iconic beauty , dressed only in elements that are associated with travel : Hard case, bar codes to label luggage, foil wrapping luggage and covered transit cancels, embodies almost couture glamor trip !
Make up : Tena Basic, Hair Salon ROSE
Schwarzkopf Cro a Porter DEPARTURE are scheduled from 02 4/10/2014
Talented Francis Matkovic for the first time in the role of photographers campaign for Schwarzkopf Cro A Porter , in a part of the project called AVANT GARDE , brings a series of photographs great atmosphere behind the scenes in the so-called . backstage. Sophisticated styling stillness and Mary Vijačkića and Antonia Solar ( Thalia ) as models , were recorded during Photo Days in Rovinj and , as such, and the winning design workshops EMOTIONS IN FASHION .
Make-up : John Bilanđija for Illamasqua , hair Nikola Blažinčić
Schwarzkopf Cro A Porter AVANT GARDE is scheduled for 01.10.2014 via: http://www.cro-a-porter.hr/

MINI is much more than just a car. It has its own distinctive personality and generates emotion, passion, and excitement from its loyal owners and fanatics (AKA “MINIACS”). In May 2013, with the help of their AOR Anomaly, MINI Canada launched their nationwide NOT NORMAL campaign that reinforces MINI’s unique and “only MINI can do” attitude.

To amplify the NOT NORMAL campaign and MINI’s undisputed go-kart handling, MINI Canada and Anomaly took directly to the streets. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Cooper S models were completely retrofitted to create a MINI Roller Coaster. The fabrication included the removal of the rear seats and parts of the roof, welding on new roller coaster frames, external speakers, custom roller coaster carts, bright and ambient LEDs, custom paint/decals, and wind blowers, which really showcased the hair-raising experience of driving a MINI even while stopped at traffic lights. With all the structural changes to the car, performance tests to ensure safety were conducted at the MINI Test Facility in collaboration with stunt driver coordinator Philippe Létourneau.

Once the MINI Roller Coaster was street ready, 3 professional drivers ripped through downtown Toronto with 2 riders on each car screaming at the top of their lungs. In addition to the ear piercing screams, a custom music track created by Didier Tovel from SNDWRX blasted through the exterior speaker system. The reaction? Torontonians laughing, smiling, and whipping out their phones and cameras to capture true excitement and the NOT NORMAL execution.

"The stunt was truly an unconventional and NOT NORMAL way to communicate the brand core of excitement.” Said Dave Douglass, Partner/ECD Anomaly. “We hope people take away that driving a MINI is an absolutely thrilling experience and its “corners like it’s on rails” abilities are completely unlike any other car.”

The making of...

Credits:
Client: MINI Canada
Director: Adam Shaver
Brand Team: Steve Ambeau, Adam Wexler, Ryan Chu, Shay Li, Rosalind Lo

Agency: Anomaly
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Team: Craig Mcintosh, Jaimes Zenith
Wrap Design/Illustration: Omar Morson, Jeremy Thompson
Senior Integrated Producer: Jen Mete
Junior Integrated Producer: Sharon Langlotz
Account Team: Brent Rivard, Candace Borland, Mike Stollar, Patrick Martini, Scotty Booth

Production House: Asymetric
Executive Producers: Geoff Cornish, Kristina Anzlinger
Line Producer: Dwight Phipps
Director: Finn O'Hara
Director of Photography: Mark Peachey
Car Modifications: Performance Solutions
Precision Driving Supervision: PLB AutoSport
Casting: Steven Mann
Editorial House: Bijou
Executive Producer: Stephanie Hickman
Editor: Mel Hider
Assistant Editor: Cian McDevitt
Telecine: Alter Ego
Colourist: Wade Odlum
Post House: Fort York
Online: Ernie Mordak
Music and Sound Design: SNDWRX
via: Glossy

Life flashes before a babies eyes in a great new ad for Volkswagen. If your life flashes before your eyes, it's good to be in the 2013 Volkswagen Jetta, an IIHS Top Safety Pick. The commercial also features the song Ooh Child (Things are Gonna Get Easier) originally by the Five Stairsteps.

Another equally entertaining Volkswagen spot featuring the annoying laugh of this young lady and her ride at the gas station.

Credits:
Ad Agency: Deutsch, LA.

Just in case you plan on deep frying a turkey for your Super Bowl XLVII party, Amanda Hesser teams up with Visa and the Visa NFL Fan Offers ad campaign to make sure you do it right. Remember kids...deep frying a turkey requires extreme kitchen safety.

Credits:
Ad Agency: TBWA\Chiat\Day

Built — Reinvented 2012 Camry — Release date Oct. 16, 2011

Pit Stop — Reinvented 2012 Toyota Camry — Release date Oct. 24, 2011

Press and Credits:
Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry

“It’s Ready. Are You?” Touts Vehicle Innovation and Performance

Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.

The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.

“For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”

Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.

Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.

The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.

Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.

To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect.
The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”

To celebrate the historic birthday of the Golf, which has been on the road for 40 years now, ​​DDB Brussels made a TV ad for Volkswagen Belgium to remind people that the Golf has always made safety features standard available. In this case the Front Assist technology is standard on the GOLF VII.

The spot tells the story of an elderly father and his son returning from a weekend in their new Golf. The son sits behind the wheel, while his father almost immediately falls asleep. The son is charmed by his sleeping father and looking at him with some pride. An instant later his father warns him for a stationary tractor, without lifting his eyelids. A brief moment later the Golf sends out an audible warning for an object further down the road. The son can therefore timely brake, avoiding a collision. A message appears: "Do you feel protected by 40 years experience. Volkswagen Golf."

Creative Credits:
Client: Volkswagen
Marketing Manager: Nicolas Deturck
Advertising Manager: Tony Peetermans
Agency: DDB
Creative Director: Peter Ampe
Creative Team: Rom&John, Peter Ampe
Strategy: Dominique Poncin & Maarten Van Daele
Account team: Sylvie De Couvreur, Silvie Erzeel, Quentin Maryns & Pieterjan Schouppe
TV-Producer: Brigitte Verduyckt
Design: Ben Hiffe
PR: Michael D'hooge
Production company: Caviar
Director: Jonathan Herman
Producer: Eva Van Riet
Music: Sonicville – Phile Bokken
Photographer: Christophe Gilbert

Samuel L. Jackson narrates "Wake The F**K Up." It goes like this: a girl realizes her family, who back in 2008 were so involved in political campaigning, seems to have become a bit lazy about the whole thing this year. So Jackson steps in to help her convince these guys to get out and do something. "Sorry my friend, but there's no time to snore. An out-of-touch millionaire has just declared war. On schools, the environment, unions, fair pay. We're all on our own if Romney has his way. And he's against safety nets. If you fall, tough luck. So I strongly suggest that you wake the f*ck up."

Credits:
http://WTFU2012.com
Starring : Samuel L. Jackson
Directed by: Boaz Yakin and Kitao Sakurai
Written by: Adam Mansbach
Produced by: Jesse Schiller
Executive Producer: Mik Moore
Project by: Schlep LabsA creative playground unlike any other in American politics, engaging a broad audience in a diversity of production efforts. Through Schlep Labs, we are developing a new grassroots model that will innovate the way political campaigns leverage talents across the creative spectrum. At Schlep Labs, we combine your skills with our experience to shape the outcome of the 2012 presidential election.

How To Have A Safe Flight ...viral spot for Durex Condoms
The pre-flight safety demonstration for this flight turns into a "How To Use A Condom" demonstration by a couple of very attractive flight attendants for Durex Condoms.
The passengers look surprised at first, some look a bit excited and in the end they test out the condoms for themselves...now why can't all flights be this much fun?

Google continues to roll out beautiful ads with the latest from ad agency Venables Bell & Partners. "Enhancing Navigation". Music is a cover of the song Highways by Joe Purdy.

For a driver, in-car technology brings several benefits, including safety, access to local map content and more efficient ways to reach a destination. To help drivers safely discover local destinations, Audi America has teamed up with Google to enhance their navigation system. Check out today's video and see how Audi is bringing Google Maps and Google Earth to its drivers.

Credits:
Advertising Agency: Venables Bell & Partners, San Fransisco, USA
Executive Creative Directors: Paul Venables, Will McGinness
Art Director: Brad Kayal
Copywriter: Brad Phifer
Director of Integrated Production: Craig Allen
Agency Producer: Mandie Bowe
Production Company: Logan
Director: Eric Anderson
Director of Photography: Jordan Levy
Executive Producer: Matthew Marquis
Producer: Rich Kaylor
Editing Company: Logan
Editor: Jay Rogers
Sound Design: 740 Sound Design & Mix
Sound Designers: Andrew Tracy, Nicholas Interlandi
Music: Black Iris