This year marks the 30th birthday of Toys”R”Us Canada. As the company matures into adulthood, what better time for the brand to pledge a promise to its supporters to remain forever young.
Toronto-based creative agency Open created a film dedicated to the young at heart, be they young, old, or somewhere in between. The message is a playful reminder to never grow up and a shout-out to those who stay playful by doing the things they love. A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. After submitting their own oaths of what they will always do to stay young, a map then shows their location, along with others, to create a cross Canada portrait of the young at heart.
“The film demonstrates the things that those who are young at heart promise to always do, from playing with bugs, to keeping a sense of wonder, to rolling down hills or firing off bottle rockets. The film has a sweet side, but focuses on the lightheartedness that is inherently Toys”R”Us.” Says Martin Beauvais, Partner, Creative, Open.
“The film is also a nod to the brands’ roots and the nostalgia associated with the jingle we all know,” adds Christian Mathieu, Partner, Strategy, Open.
Creative Credits: Campaign Title: I Will Always Client: Toys”R”Us Canada
Creative Agency: Open Partner, Creative: Martin Beauvais Partner, Strategy: Christian Mathieu Copywriters: Kate Thorneloe / Laurent Prud’homme / LauraBeth Cooper Art Directors: Jessica Carter / Jessica Rogers / Tyler McKissick Agency Producer: Brie Gowans Project Lead: Anne Ngo Project Manager: Nicolas Rouleau
Production Credits - FIlm Production Company: Descendants Executive Producer: Tasha Litt Director: Lloyd Lee Choi DOP: Oliver Millar Line Producer: Michelle Woodward Offline Editorial: Saints Executive Producer: Michelle Rich Editor: Robin Haman Online: AXYZ Flame Artist: James Andrews Producer: Kara Mallard Colour: Alter Ego Music & Sound Design: Apollo Studios Director: Yan Dal Santo Producer: Tom Hutch
Production Credits – Facebook App App Development: A Nerd’s World
The immersive world of PS3 is brought to life in the fantasy fairground setting depicted in the ‘Family Day Out’ TV commercial, which sits at the heart of the new campaign.
As a family arrives and tours the entertainment stalls, different family members explore rich, interactive experiences demonstrating the proposition that PS3 provides "a world of endless family fun".
By directly referencing a variety of entertainment and gaming experiences available on the platform – from motion control games on Sports Champions 2, and HD movies on demand such as Ice Age 4, to new ways of playing on Wonderbook and games for everyone such as Little Big Planet Karting, the ad also underlines the promise that PS3 brings the family together – whatever their particular interest or taste.
The accompanying print execution invites mums to enter the world of PS3 by visiting playstation.com/family to discover and learn more about the different features the console offers. Digital creative draws on elements of both the TV and print work to further drive traffic online.
“With a world of gaming and entertainment titles, this campaign for PlayStation 3 takes a unique take on play, igniting the imagination of our audience to discover a range of new experiences as a family” says Al Moseley, Executive Creative Director at 180 Amsterdam.
The campaign began airing on December 7 in the UK where it will run until the end of the year, will also be seen in Ireland, Poland, Austria, Russia, Denmark, Finland, Norway, Sweden, Belgium and the Netherlands.
Credits: Creative Agency: 180 Amsterdam Creative Directors: Graeme Hall and Martin Terhart Art Director: Robbie Graham Copywriter: Rachel Holding Production company: Park Pictures Directed by: Ben Dawkins Post-production: Glassworks, Amsterdam.
Mack Trucks is a cultural icon—a brand that has become part of the American lexicon...a symbol of toughness and strength. After all, how many people have felt like they've been “hit by a Mack Truck!”
Since WWI, when the bulldog became the official symbol of Mack Trucks, the consistency of the brand image was often sacrificed for other business priorities. Inconsistencies of usage abounded, diluting the proud, strong, iconic brand. Mack Trucks' agency of record, VSA Partners, recently embarked upon a comprehensive brand strategy and brand revitalization program, pulling together the best, most potent parts of Mack Trucks identity--the bulldog and the wordmark--to create a carefully refined and coherent brand expression system centered around an authentic purpose and promise. The result is an iconic American brand that is now positioned to deliver consistently on a well-earned reputation for speaking honestly and directly, for working harder than the next guy, for making incredible products that inspire the imagination and for loving every corner of the trucking industry.
Below, Born Ready - Inside the New Mack Brand Reveal this week in Las Vegas.
At Kimpton Hotels they promise there will be a Yoga mat in every room, not just any yoga mat, but a talking romantic ma,t who after spending the day showing you a good time hopes to share you're favorite position with him....did I mention his name is "Mat" and there is one of these in every room?
At Kimpton, we celebrate wellness at every corner. From 24-hour yoga and Pilates, bikes for borrow, weighted work-out hula hoops, employee-led runs through town to energetic group exercise classes, we've got a slew of activities to help guests feel their best when they're on the road. And it doesn't always mean fitting in a work out. Sometimes feeling well is as simple as enjoying a glass of wine during our evening wine hour or skipping to our adjacent chef-driven restaurants for a delicious bite.
Credits: Created by Portal A Director: Kai Hasson Director of Photography: Jackson Myers Producer: Nina Reyes Rosenberg Editor: Sari Tracht Graphics and Animation: Cinesaurus
We've never posted music videos here on Great-Ads, but "The One That Got Away" by Katy Perry had me all teary eyed I just had to do something with this beautiful song and video. Sometimes you promise someone forever but it doesn’t work out that way. Diego Luna stars as Colt, her young boyfriend, and Herman Sinitzyn as her future husband. Considering the video has over 16 million views on YouTube Vevo in less than a week since it's release, I'm not alone. Credits: Director:Floria Sigismondi Production: Black Dog Films Producer: Coleen Haynes Director of photography: Larkin Sieple Production designer: Jason Fijal 1st assistant director: Scott Robertson Producer: Jannie McInnes Editor: Mikkel Nielsen Colorist: Dave Hussey at Company 3 Stylist Johnny Wujek, hair stylist Pamela Neal, make up artist Jake Bailey, SFX hair/make up artist Dominie Till.
Nissan company presented the competitor for electro-car Renault Twizy which has been shown for the 1st time in October of current year on motor show in Paris. The Japanese car received name New Mobility Concept and, according to representatives of the manufacturer, electrocar is the prototype created for studying of possible use variants in the future. Thus, unlike Renault, Nissan does not declare possibility of start of the similar car in mass manufacture.
The New Mobility Concept by Nissan
Nissan novelty is equipped by the same electric power-plant, as Renault Twizy. Renault Twizy sales begin in the European car market in the end of next year, and representatives of the company promise that such car will cost not more expensively the usual scooter. At Nissan mark the 1st serial electro-car is model Leaf, whose manufacture in Japan began in the end of October. The cruising range of such car makes 160 kilometers, and charging of batteries occupy 8 hours. In Europe Leaf will cost about 30,000 euros.
Maybe we've seen enough Flash Mob campaigns to make us want to stab our eyes out with dull pencils dipped in melted Skittles, but just one more and I promise this one is good.
WestJet Airlines flash-mobbed an airport lounge-full of late-night travelers at Calgary International Airport with carols, Santa, elves and, from the looks of it, a bit of a giveaway. The red eye to Toronto has probably never been so sparkly.
WestJet says it will donate flights to “a family in need” once the video reaches 25,000 views which it did very easily already.
Kotex's Cat video ad by Ogilvy & Mather Advertising in Shanghai.
Kotex, Kimberly-Clark’s feminine care brand and first consumer product, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.”
“Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. via: YouTube
Creative Credits: Project Title: Kotex Brand Promise Viral Campaign Client: Kimberly-Clark Creative Agency: Ogilvy & Mather Advertising, Shanghai Chief Creative Officer: Graham Fink Head of Copy: Thomas Zhu Creative Director: Bamboo Zhuang Associate Creative Director: Yaya Wu Senior copywriter: Kiddy Wang Agency Producer: Xiaolong Wu Media Agency: Mindshare Production House: Shine Works Exposure: Online, pre-roll
Ole, in the first of five fun new ads from the Travelocity "Go & Smell The Roses" campaign "Bulls", the Roaming Gnome is dropped into a scene from the world famous running of the bulls in Pamplona, Spain saying, "Here's a thought: You'll never survive the running of the bulls unless you attend the running of the bulls."
"Contrary to popular belief, watching paint dry can actually be fun – but you've got to be there to enjoy it." This one take's the Travelocity Roaming Gnome to India where he finds himself being handed off from one person to the next at the Holi Festival.
Our friend the Gnome becomes one with a sand sculpture. "Sparkly water and pure white sand may not get you off your couch but there's not a creature on earth that can resist this." I could go for the girl and do less with the sand up my...never mind.
In this one he is not checking emails, cleaning the grass or mowing the lawn, not making calls or spreadsheets, it's less couch, more beachy.
"Go & Smell the Roses is more than a tagline in an advertising campaign, it's a rally cry," said Bradley Wilson, chief marketing officer at Travelocity North America. "With this new campaign we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses."
"'Go' is the operative word," Wilson said. "And we mean 'go' anywhere whether that is a weekend road trip, a family event, or a once-in-a-lifetime adventure similar to those the Roaming Gnome is fortunate enough to take."
Last one I promise. The Roaming Gnome takes in a majestic alpine view on a ski lift: He says, "You might be interested to know that other countries have couches exactly like ours."
Since we're on the subject of travel, remember we always seem to end up doing stupid things in a group, don't believe me? Check out these 6 controversial new ads for Chariot Travel entitled You Do Stupid Things In A Group.
The Royal Ontario Museum unveiled The Forbidden City: Inside the Court of China’s Emperors, presented by the Robert H.N. Ho Family Foundation with Manulife as Lead Sponsor. The exhibition is on display in the Garfield Weston Exhibition Hall from Saturday, March 8 until Monday, September 1, 2014. Presented in collaboration with Beijing’s Palace Museum, the show brings to Canada for the first time approximately 250 treasures that were part of Chinese imperial life for five centuries in a city strictly off-limits to all but the emperor, his family, and his personal servants. These objects are the relics of a momentous chapter in China’s long and fascinating history.
More than 80 of the exhibition’s objects, including textiles, calligraphy, paintings, and armour, have never before travelled outside the Forbidden City. Complemented by stunning artifacts from the ROM’s own internationally celebrated Chinese collections, these objects tell captivating stories and reveal the fascinating characters that made the Forbidden City the centre of an immense empire for more than 500 years. Due to the significant number of light-sensitive textiles and paintings, there will be an extensive rotation of objects half way through the exhibition’s engagement, presenting a new opportunity to experience the stories and exquisite objects of the Forbidden City.
The emperor's role as head of the military required special ceremonial 'armour'. Worn for reviews, it was made more for show than active battle [Credit: ROM]“The ROM’s exhibition takes visitors on a remarkable journey to the heart of the Forbidden City — once off limits to all but a privileged few,” said Janet Carding, ROM Director and CEO. “Carefully selected by our curatorial team, these extraordinary artifacts from Beijing's Palace Museum will give visitors an inside view of life within the Forbidden City and immerse them in China’s rich history. The exhibition is the centerpiece of the Museum’s Centennial, bringing to life our promise to connect our visitors with their communities, world, and with each other.”
The ROM has partnered with Beijing’s Palace Museum to create an exhibition that uncovers untold stories about life in the courts of the Chinese emperors. Dr Chen Shen is the exhibition’s lead curator and the ROM’s Vice President, World Cultures and Senior Curator, Bishop White Chair of East Asian Archaeology. He said, “This exhibition allows Canadians to see, for the first time, the finest objects hidden from view in the Forbidden City. We have worked with our Palace Museum colleagues to develop untold stories about life in the courts of the Chinese emperors; ensuring ROM visitors will enjoy many of China’s national treasures, many of which have never left the palace. These objects — both luxurious and everyday — provide the unique opportunity to advance our understanding of the people who lived within the walls of the Forbidden City.”
The emperor's role as head of the military required special ceremonial 'armour'. Worn for reviews, it was made more for show than active battle [Credit: ROM]In December 2012, Dr. Shen travelled to China with co-curator Dr Wen-chien Cheng, the ROM’s Louise Hawley Stone Chair of Far Eastern Art, and curatorial advisor Dr. Sarah Fee, the Museum’s Curator, Eastern Hemisphere Textiles and Fashion to spend time in the vaults of the Palace Museum and select the most compelling objects in the vast and storied collection.
Robert H. N. Ho, Founder of The Robert H. N. Ho Family Foundation, said “The Foundation is pleased to present The Forbidden City: Inside the Court of China’s Emperors in Canada. Advancing the understanding and appreciation of Chinese culture is a key mission of our foundation. Robust educational programming in support of the exhibition should encourage wider exploration by the public, especially teachers and students. The Foundation is also proud to once again be working with the ROM, an outstanding institution which together with Beijing’s Palace Museum, has developed this wonderful exhibition, bringing to life the 600-year-old imperial palace and revealing for the first time many of its treasures and secrets. ”
This gemstone-decorated gold ewer was used only on special occasions such as the emperor’s birthday [Credit: ROM]“The Forbidden City is a true celebration of Chinese culture and history," said Nicole Boivin, Chief Branding and Communications Officer for the exhibition’s Lead Sponsor Manulife, “As a global company, Manulife is committed to engaging the international communities in which we live and work, including China where we've been operating since 1897. Partnering with the ROM to support this exclusive exhibit is an excellent way to honour the China-Canada Cultural Exchange and the ROM’s 100th anniversary.”
The ROM’s exhibition uncovers the stories of the Forbidden City and China’s last emperors who led their lives deep within the palace’s opulent interior. Through intimate encounters with everyday objects, visitors meet a cast of real characters, including emperors, court officials, concubines, and eunuchs — castrated men who served the imperial families. The ROM’s exploration of life inside the mysterious Forbidden City transports visitors through increasingly restricted areas — the palace’s great halls, grand courtyards, and intricate terraces and roofs, until visitors ultimately gain access to the most private space of all: the emperor’s personal study.
'Being Ruler is Tough' was the motto Emperor Yongzheng inscribed on this seal. At his wish, copies of this seal were placed in different rooms for his use and as a reminder of his role [Credit: ROM]Upon arrival, before reaching the admissions desk, visitors are introduced to the Forbidden City in the exhibition’s Prologue. An intricate model including many of the complex’s significant features is displayed in the Thorsell Spirit House, complemented by the one of the ROM’s most recent acquisitions — a yellow-glazed bowl, commissioned by Ming Emperor Wanli. The colour yellow was strictly reserved for royal families and could not be used in any way outside the Forbidden City unless explicitly permitted by the emperor himself.
Thrones were not made for comfort, but as a symbol of the ruler’s imperial and authoritative power. All the pieces here are part of the 'throne set' [Credit: ROM]Visitors next enter The Inner Court, the residential space where only the imperial family and their eunuchs lived. Empress Dowager Cixi, a towering presence over the Chinese empire for almost half a century, is profiled in this section. Stunning gilt silver nail guards represent her. Up to six inches long, they protected the extremely long nails of imperial women — signifying their leisure status. Also on display are the opulent objects of the emperor’s everyday life including silk dog coats, gold eating utensils, and the last emperor’s gilt bath tub.
The exhibition’s climatic section takes visitors inside the Emperor’s personal spaces that were once forbidden to all but the emperor. As rulers, emperors were bound to strict institutionalized governance. However, their choices were their own in collecting and personal cultivation. This area showcases some of the most exquisite objects in the imperial collection including jades, calligraphies, and ceramics and an exceedingly rare porcelain “chicken” cup, commissioned by Emperor Chenghua for his mother; only two such cups exist today in the Palace Museum. In this section, a British-made musical clock and the character of a Western missionary represent the foreign dignitaries who gained access to the Forbidden City with gifts from their homelands — pieces much admired by Qing dynasty emperors.
Pages like this, in a fourteen-sheet album, presents the emperor assuming various ethnicities and characters – in each he is accompanied by an animal or a bird. [Credit: ROM]Finally, Twilight of the Last Dynasty portrays the Forbidden City’s last chapter as it began its transformation to the Palace Museum. Here, visitors learn of the fall of the empire during the last dynasty and the imperial collection’s fate. The magnificence of imperial life is countered by the poignancy of the last emperor’s departure. As visitors are brought back to their own world, they gain an appreciation for the Forbidden City then and now.
The Forbidden City
China’s imperial palace, known to the world as the Forbidden City, was built from 1406 – 1420. It was the center of government and home to China’s last 24 emperors of the Ming (1368 – 1644) and Qing (1644 – 1911) dynasties. Made up of about 980 buildings and 8700 rooms in over 90 architectural complexes, the Forbidden City remains to this day the largest palace complex in history. Once strictly forbidden to all but the emperors, their families, servants, invited guests, and most trusted officials, the palace gates are now open to all.
The Palace Museum
The Forbidden City became the Palace Museum in 1925, one year after the last emperor was forced into exile. Located in the heart of Beijing, the magnificent site spans over 720,000 square metres and houses the largest collection of China’s imperial treasures. Designated by China’s State Council as one of that country’s most important protected cultural heritage sites in 1961, it became a UNESCO World Heritage site in 1987. Today, it is considered one of the world’s most important museums. Popularly called The Forbidden City, it houses over 1.8 million art treasures spanning 5,000 years of Chinese history with many from the Qing imperial court. It is one of the world’s most visited museums, welcoming a record 182,000 visitors on October 2, 2012.
The campaign, 'First Impressions Count', comprises four 20-second films which — in typical Axe style — highlight the importance of well styled hair when meeting that special someone for the first time. The ad Axe camapign includes 4 commercials: The Track, Tribe, The Surgeon, and Burglar. Client: Axe/Lynx Campaign: Axe Hair Styling The brief: to launch the updated AXE hair styling range with a new proposition that brings the brand’s unique promise of attraction to the category.
The creative idea, ‘First Impressions Count’ highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed. David Kolbusz, Deputy Executive Creative Director at BBH London, said: “We wanted to capture a simple truth about guys and their grooming habits. Whenever a man sees a woman he fancies, he tends to touch up his hair before making the initial approach. We dramatised this behaviour by setting it in the most extreme of circumstances.”
Credits: Creative Ad Agency: BBH, London BBH Creative Team: Matt Fitch & Mark Lewis and Harry Orton and Robin Warman BBH Creative Director: David Kolbusz BBH Producer: Charlie Dodd BBH Strategic Business Lead: Ngaio Pardon BBH Strategy Director: Dan Hauck BBH Strategist: Tim Jones BBH Team Director: Heather Cuss BBH Team Manager: Cressida Holmes Smith Production Company: Outsider and Station Films Director: Harold Einstein Executive Producer: Eric Liney Producer: Jon Stopp/Richard Packer DoP: Danny Cohen Post Production: The Mill Editor/Editing House: The Mill Sound: Factory
Mattress commercials aren’t typically known in ad land for being creative hotbeds, but an upstart Los Angeles-based agency has changed all that with a cheeky television campaign for mattress giant Sealy, Inc.
Last December, Arcana Academy opened with the North Carolina-based brand as its founding client and the following brief: launch the Optimum memory foam version of Sealy’s famous Posturepedic mattress, a product designed to compete with specialty mattress maker Tempur-Pedic.
So, the agency conceived several playful TV spots to remind viewers that mattresses are made for more than just sleeping. The tagline: “It’s better on springs. Whatever you do in bed, Sealy supports it.”
The campaign’s latest spots brim with simplicity and innuendo. In “Tester,” the camera zooms in on an actual, rump-shaped mattress tester as plunges down into a bed as coquettish French music extolling the product features plays on the soundtrack.
Similarly, “Good Neighbors” suggests much without showing anything. In the ad, mysterious noises emanating from the abode of an unseen owner of a Sealy Posturpedic begins attract several curious and irritated neighbors. What’s actually happening is never shown, so any inferences are entirely the viewers’ own.
Since Arcana Academy began working for Sealy, Optimum mattress sales have gone up. Tempur-Pedic’s stock price, meanwhile, dropped to nearly 1/3 of its value despite outspending its competitor by more than $150 million. Then, in a classic if-you-can't-beat-'em-join-'em move, Tempur-Pedic bought Sealy, Inc, forming the largest mattress consortium in the world.
Created by Arcana Academy founders and award-winning creatives Shane Hutton (ex-Modernista!) and Lee Walters (ex-Arnold Worldwide), the campaign has breathed new life into a sleepy category and attracted a more youthful, vibrant audience to the brand.
The agency is housed in a converted Victorian mansion in Los Angeles. Its offices’ Baroque interiors pay homage to its mysterious name: ‘school of secrets.’ The walls are adorned with gold leaf, esoteric antiques, strange artwork and of course, advertising trophies but underneath it all is a team that aims to give consumers a fresh perspective on familiar products.
“We started Arcana Academy because a window of opportunity had opened — the kind of window that, if it were ever to close, you would spend the rest of your life saying, ‘what would have happened had I jumped through?’ says Walters. “So we did.”
“We have no illusions about taking over the world,” adds Hutton. “We want to stay small, offer our clients highly personalized service and continue to give them more, for less, faster. If that sounds suspiciously like a promise of turning lead into gold, well, it is.”
Credits: Title: Good Neighbors Client: Sealy Inc. Agency: Arcana Academy Creative Director/Writer: Shane Hutton Creative Director/Art Director: Lee Walters Agency Producer: Charles Wolford Director: Arni & Kinski Production Company: aWHITELABELproduct Executive Producer: Annique De Caestecker, Ellen Jacobson-Clarke, Oliver Hicks Post Production: Cindy Chapman, Les Sorrentino, Gizmo Rivera Editor: The Whitehouse, Los Angeles — Heidi Black Music: The Lodge
Title: Tester Client: Sealy Inc. Agency: Arcana Academy Creative Director/Writer: Shane Hutton Creative Director/Art Director: Lee Walters Agency Producer: Timmi Goldstein Director: Blind/Greg Gunn Production Company: Blind Executive Producer: David Kleinman Post Producer: S. Tobin Kirk Editor: Justine Gerenstein Music: Beacon Street Studios
As the world gathers to honor the glory of winning Gold at the 2012 Olympics, Kellogg's wants us to take a moment and celebrate the promise of the start. The commercial features Olympic Swimmer Rebecca Soni and this heartfelt narration as Soni swims backwards in time, into her mothers arms:
Why does the finish get all the glory? Is the win all that matters? Is it in our human nature? Is it our survival instinct? Is that how we get ahead in life? Is the end the most rewarding part of the journey? Is it? The truth is that there's no destination without a beginning. No good-bye without hello. No dream without closing your eyes. No "happily ever after" without "Once upon a time". For us, there's no finish...without the most important part of the day... The Start. Kellogg's...See you at breakfast
Credits: Client: Kellogg’s
Campaign: 2012 Olympics “From Great Starts Come Great Things” Agency: Leo Burnett Chief Creative Officer: Susan Credle Global Creative Director: Graham Woodall Creative Director: Eduardo Tua (Lapiz) Senior Art Director: Bruno Pieroni (Lapiz) Executive Producer: Mary Cheney Production Company: Rattling Stick Director: Ivan Bird VFX/SPX: The Moving Picture Company Editorial: Beast Editorial Editor: Paul Norling Music Company: Slogan Music Director of Photography: Ivan Bird/Don King (underwater DP) Sound Design/Mix: John Binder, Another Country
Tiësto, the Dutch DJ is the latest famous face to appear in the advertising campaign for Acer, encouraging people to explore beyond their limits.
The musician, voted #1 DJ by Rolling Stone Magazine appears in a new online film for the brand which breaks globally on 3 May.
In the spot, created by Mother, we are introduced to Tiësto’s assistant Vernon who shares his boss’s love of music and uses his Acer Aspire P3 both for work and exploring life beyond his day job.
Vernon organises Tiësto’s schedule on his Ultrabook™, but in his free time he uses it for DJing, to the annoyance of everyone but his boss.
Vernon’s DJ skills come in handy when Tiësto gets trapped inside a zorb during a live gig and he is called in to take over the decks. Not only does he save the day with his Acer Aspire P3, but he also gets the girl, in this case the model, Poppy Delevigne.
All media across Europe was planned and purchased by DWA, the Acer agency of record for EMEA media buying. The mix includes a heavy investment across online media with a significant focus on delivering rich ad interaction, video plays, social sharing and mobile distribution. Chris Bagnall, DWA’s Managing Director Acer Client Services said “this campaign evolves the explore beyond limits Acer brand promise and takes it to a new level for 2013. We are making full use of an online environment to engage people through a variety of different platforms, formats and targeting techniques”.
Credits Creative Agency: Mother Art Director: Mother Copywriter: Mother Planner: Mother Agency Producer: Mother Director: Traktor Production Company: Traktor Producer: Rani Melendez Editor: Rich Orrick Post-Production: MPC VFX: MPC VFX Producer: Julie Evans VFX Supervisor: Kamen Markov Grade: George K Audio Post-Production: 750MPH DoP: Ben Seresin Media Agency: DWA
Special groups of the Texas rangers will be engaged in protection of the American-Mexican border, informs Associated Press.
As the governor of Texas Rick Perry has declared, the federal government could not cope with a growing crime rate on border, and the local government should be protected independently. According to critics, Perry's message has populist character.
According to the governor-republican who earlier repeatedly opposed politicians of the federal government, rangers should block border sites where especially intensively there is a narcotraffic and violence level is high. Besides, a special problem — protection of remote areas where owners of farms and ranches complain of flow of smugglers and gangsters from Mexico with which not in forces to consult local bodies of the law and order and boundary guards.
"Perry's today's statement — the next empty promise about safety of the borders, made in a year of elections", — was declared by representative Kay Bailey Hutchison — the senator from Texas which will compete to Perry on governor's elections-2010. In Perry's answer named position Hutchison "hypocritical" as the woman-politician "is in Washington 16 years", but does not undertake the measures necessary for safety of border in Texas.
Throughout 2009 Perry repeatedly asked the minister of national safety Janet Ann Napolitano and president of Barack Obama to send for protection of the Texas site of border the additional armed contingent of national guards as a part of thousand persons. Till now it have not made, as disputes on an order of financing and placing of guardsmen proceed.
The Texas rangers — the elite law-enforcement department generated in 1835 which are under the aegis of department of public safety of the State of Texas. At present number of rangers — approximately 140 persons. They are engaged in investigation of the important criminal cases, provide safety of the governor, catch especially dangerous criminals. According to Perry, new mission of rangers should become the most important for all their history.
Creative advertising agency Fancy Rhino creates a beautiful new ad campaign for Samsung in cooperation with Current TV and Take Part (a subsidiary of Participant Media) showcasing the Galaxy Note II and the Galaxy Note 10.1 tablet in action.
The short film styled ads feature a handful of people in the non-profit world who are doing some pretty amazing work and using good technology to do it. the result is a combination of stories of these social rock stars to the Samsung brand in a powerful way.
Samsung salutes Adam Braun, CEO and Founder of Pencils of Promise — a non-profit organization that creates schools and uses innovation through technology to provide access to education all over the world.
Samsung praises SunSaluter — a company that uses innovative technology to energize communities all over the world.
Matt Flannery of Kiva.org uses technology to connect people all over the world and inspire social action.
Credits: Advertised brand: Samsung Advert title(s): Create the Future Advertising Agency: Fancy Rhino, Chattanooga, TN, USA http://Fancyrhino.com CCO: Drew Belz Creative Director: Caleb Rexford Spot Directors: Drew Belz, Isaiah Smallman and Caleb Rexford Producer: Take Part http://www.takepart.com Graphic Design: Michael Mahaffey Director of Photography: Keith Turner and Andrew Aldridge Camera: Kelly Lacy, Keith Turner and Andrew Aldridge Sound Production Agency: Ro-Co.co http://www.Ro-Co.co Soundtrack Composer: Michael Kendall
Director Seth Epstein of Stardust recently finished an incredibly moving and inspirational brand film for Ahnu, the Bay Area-based providers of originally engineered performance shoes. The three-minute short film entitled “Walk New Ground” follows ultra-endurance hiker Trevor Thomas on one of his challenging, long-distance hikes — revealing his unique story along the way.
“Stardust was chosen for one simple reason, their unique ability to capture a true and authentic moment and translate it into inspiring digital content,” says Anders Bergstrom, Marketing Manager for Deckers, Ahnu’s parent company, and Co-Creative Director on the film. “The Ahnu brand had been working with Trevor Thomas for some time, but had not yet captured the emotional essence and impact that an incredible person like Trevor can have on a brand and its core business. Seth, Dex, and their team [at Stardust] saw the potential and brought out what is true and inspiring in Trevor's story – all the while delivering on the Ahnu brand's promise to ‘walk new ground.’"
According to Stardust Director and company partner, Seth Epstein, the idea for the film came from a two-hour phone conversation and pre-interview he had with the film’s subject, Trevor. “His story was amazing on it’s own, so I asked him every question you could imagine,” he explains. “It was during that phone call, that I realized how I wanted to approach the story. I knew where I wanted to go, and needed to figure out how to do it as efficiently as possible.”
Utilizing “lean filmmaking techniques,” Epstein shot the film on DSLR on-location in Northern California’s Redwoods, not far from Ahnu’s headquarters, which was important to the company’s co-founders. “We used a lot of in-camera film techniques, and played with light and focus as much as we could, in order to create the film’s story which is a metaphor. Every filmic technique is an ingredient in the visual aesthetic of the film, and that was our intention going into the shoot.”
For Stardust Executive Producer and company partner Dexton Deboree, this Ahnu brand film represents a new direction the company is taking in terms of storytelling. “By focusing on Trevor’s story, Seth was able to create a film that truly celebrates the Ahnu brand and everything it represents as a conscious, sustainable company, which puts its success back into the community by sponsoring someone like Trevor. For us at Stardust, it was an opportunity to further express our new voice by creatively investing in a project with a lot of heart, which is important to Seth and I as creatives, but also as business people.”
After production was wrapped, the short film was edited by Neil Meiklejohn at Rock Paper Scissors with color completed by Company 3’s Siggy Ferstl. Stardust contributed motion graphics to the film, which according to Dexton required a “tender hand.” The film was unveiled at a large trade show event earlier this year. It is posted to the Ahnu web site, and will be used for branding, marketing and Social Media initiatives this year.
Credits: Client: Ahnu Brand Director: Jacqueline Van Dine Marketing Manager, Ahnu: Michelle Erbs Marketing Manager, Deckers (Ahnu Parent Company): Anders Bergstrom Production/Postproduction Company: Stardust Director: Seth Epstein Co-Creative Director: Anders Bergstrom (Marketing Manager, Deckers) Executive Producer: Dexton Deboree DP: Patrick Notaro Producer: James Taylor Design/Effects Producer: Melina Osornio Line Producer: Sean Cope Design Director, Animator: Piero Desopo Editorial Company: Rock Paper Scissors Editor: Neil Meiklejohn Executive Producer: Carol Lynn Weaver Postproduction Company: Company 3 Colorist: Siggy Ferstl Musical score by Jesse Mattson
