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Sporting New Eyewear Supports The Police
DDB Canada launches arresting campaign for the Vancouver Police Foundation

Vancouver, August 6, 2013 — Recently, the Vancouver Police Foundation launched its first communications campaign aimed to increase awareness and garner support for the charitable organization. The Vancouver Police Foundation provides funding for emerging technology and innovative ideas as well as a wide range of community policing and youth-at-risk outreach programs not included in the police department’s annual operating budget.

Developed by DDB Canada’s Vancouver office, the goal of the integrated campaign is to raise awareness for the Vancouver Police Foundation and better connect the public to the police via a line of iconic, mirrored aviator sunglasses. These sunglasses not only serve as a visual symbol of support that Vancouverites can wear proudly, but they also play a central role to all of the creative aspects within this campaign.

“The iconic sunglasses pay homage to a signature look inherently tied to police and act as a badge of support that buyers can wear,” says Cosmo Campbell, executive creative director, DDB Canada. “This becomes an opportunity and conversation piece for Vancouverites to demonstrate their support for the police and look good doing it.”

The sunglasses play a primary role in two 30-second television spots, titled “Hoodslide” and “Deflated,” which kicks off the campaign and aims to drive sales of the sunglasses. Taking a humourous twist to popular TV police dramas, both spots drive viewers to buy the sunglasses in support of the Vancouver Police Foundation and visit the website to find out more about the organization and how proceeds benefit the community.

“In the short term, the goal of the campaign is simply to raise awareness for the Vancouver Police Foundation and show support for the VPD by wearing the sunglasses,” says Martina Meckova, executive director, Vancouver Police Foundation. “Our long term objective is to increase the membership of the Foundation and broaden the support base, so that more people in Vancouver can benefit from the work that we do in the community.”

A social media contest coincides with the campaign launch and invites people to submit photos of themselves wearing the sunglasses, along with the hashtag #VPDPartners for a chance to win a unique Ride-Along police experience. Symbolizing the solidarity between the people of the city and the Vancouver Police Department, the photos from the contest will be aggregated on the Department’s website as a visual tribute to the police officers.

“Initially, we asked DDB to assist us with some print ads to promote the Vancouver Police Foundation in a local paper,” says Peter Brown, chair, Vancouver Police Foundation. “The agency returned with an impactful campaign strategy that lends itself successfully across various mediums, allowing us to build a stronger relationship with the public.”

Print, OOH, television, social, digital, public relations and an on-air partnership with Global TV BC round out this integrated PSA campaign. The campaign was created pro bono by DDB Canada with generous support from the following production partners: Clinton Hussey for Photography, OPC // Family Style’s Director Jeff Low for the TV work, Post Pro Media for post-production services, Sean Milliken for talent casting, Wave Productions for audio services and Coastal Contacts for facilitating the production of the sunglasses.

The campaign also received help from DDB Canada’s media agency partner, OMD, who offered free services by arranging a combination of donated and discounted PSA buys with BC Business, Bell Media, CBS Outdoor, and Global TV, Postmedia, TV Week and Western Media Group.

The iconic, mirrored aviator sunglasses will be distributed by the police at community events, including Vancouver’s Fresh Air Outdoor Cinema, and are available for purchase starting August 1 from the Vancouver Police Foundation website for $20 each.

“The partnership between the community and police is fundamental to crime prevention and reduction efforts,” Brown adds. “It is through the Foundation that the citizens of Vancouver can support essential policing programs that may be beyond the immediate city budget capability, raise awareness of the outstanding contributions the VPD makes 24/7, and become partners in policing so together we can build stronger communities and make Vancouver the safest major city in Canada.”

The creative studio Gentleman Scholar teams up with long-time collaborators Whitehouse Editorial on a powerful spot for Boston Police Foundation. Donnie Wahlberg provides a sober plea for support over a procession of still images portraying the Boston police at their heroic best, racing to crime scenes, mingling with the community, remaining calm in the maw of chaos.
Whitehouse editor, Adam Robinson, approached Gentleman Scholar to work on the piece, after teaming with them on the titles for the Harmony Korine-directed film, Spring Breakers, confident that the postproduction experts would deftly enhance the powerful sequence of images with understated VFX.
“I grew up in the area so it was a project I was excited to be a part of,” explains Whitehouse Editorial Editor Adam Robinson. “I was talking to Carissa (Marlowe), Joe (Berkeley) and Dave (Wall) about it and we were thinking that if we could get the crew at Gentleman Scholar on board, it would take it to another level. They really brought it to life.”
“We’ve have a very collaborative process with Whitehouse, and this Boston Police Foundation project was the perfect opportunity to flex our collective muscles,” notes Gentleman Scholar CD Will Johnson. “Creating a meaningful spot for a worthy organization is something that we can all be really proud of.”

CREDITS:
Client: Boston Police
Spot Title: “Boston Police Video”
Date: July 2013
Agency: Hill Holliday
Copywriter: Joe Berkeley
Art Director: David Wall
Producer: Carissa Marlowe
Editorial: Whitehouse Editorial
Editor: Adam Robinson
VFX: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Producer: Tyler Locke
Designer/Animator: Macauley Johnson, Matthew Andrews, Sam Kim
via: Trust Collective

This could be the greatest police chase in the history of beer and police chases. The new TV ad for Carlton Draught entitled "Beer Chase" features a crew of bank robbers who just happen to stop into a bar to celebrate the heist and a cold one. The bar just happens to be the local watering hole for the local cops...the great chase ensues, and of course the bad guys win...it's worth the 90 seconds you'll spend watching it.

Credits:
Ad Agency: BBDO, Melbourne.

Mercedes-Benz newest ad "The Journey." The spot features a young boy who takes himself on a journey and pretends to get lost repeatedly so the kind police officer can drive him home in Police Benz car.

The commercial features the music composed by "The German Wahnsinn Team" and vocals by Mia Spengler.

Credits:
Ad Agency: Jung Von Matt
Author: Andreas Bruns, Gunnar Heuwold
Director: Andreas Bruns
Producer: Dominko Gudelj
DoP: Roland Stuprich
Editor: Philipp Ostermann
Production Design: Cosima Vellenzer
Sounddesign: Domink Leube
Music: Philipp Feit, Roman Rossbach
Singer: Mia Spengler
Post Production: Mark Dauth, Valentin Grünberg, Heiko Leitsch

New creative work from creative ad agency DDB Canada's Toronto office is unveiled for Toronto Crime Stoppers in an effort to raise awareness and drive attendance to the event with Police Chief Bill Blair and as the tagline reads, every cop in the city will be there. The event which was formerly known as the "Chief of Police Gala Dinner" was re-branded by DDB to help guests better understand the benefit of the event.

The online video and print ad to promote this year’s event plays on the notion that with many of the city’s crime fighting elite attending the event, it would be ‘The Perfect Night To Commit A Crime.”

Now in it's 17th year, the Toronto Crime Stoppers Ball takes place on May 8, 2013 at the Liberty Grand Complex.

Video Credits:
Client: Toronto Crime Stoppers Title: Triangle
Agency: DDB Canada, Toronto
Executive Creative Director: Todd Mackie, Denise Rossetto
Creative Director: Paul Riss, Rob Sturch, Paul Wallace
Copywriter: Arjang Esfandiyari
Art Director: Jorgen Stovne
Agency Producer: Andrew Schulze
Account Supervisors: Rico Tudico, Carly Sutherland,
Strategist: Lisa Hart
Production Company: Partners Films
Executive Producer: Aerin Barnes
Director: Michael Downing
Director of Photography: John Houtman
Line Producer: Shannon Barnes
Post-Production Company: PosterBoy Edit
Post-Production Executive Producer: Michelle Rich
Editor: Stephen Sora
Assistant Editor: James Arthurs
Online Exec: Amanda Lariviere
Online Editor: Andres Kirejew
Colour: Alter Ego
Colourist: Tricia Hagoriles
Audio House: Grayson Matthews

Prints Credits:
Title: Bank
Executive Creative Director: Todd Mackie, Denise Rossetto
Creative Director: Paul Wallace, David Ross
Copywriter: Arjang Esfandiyari
Art Director: Jorgen Stovne
Account Supervisors: Rico Tudico, Carly Sutherland
Strategist: Lisa Hart
Photographer: Philip Rostron/Instil Productions
Illustrator: Steve Pinter
Imaging/Retoucher: Instil productions

An interesting take on cigarettes showcased here in a new commercial for the "DNA Project" entitled The Cigarette That Saved Lives.
The DNA Project had the following to say about the ad campaign:
Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for The DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science with the invaluable support of The Change a Life Trust. “It came as a surprise, as it does to most people, that we do not have the legislative framework in place to more fully use DNA profiling for crime scene investigation in our country,” says Bruno. In South Africa, the National DNA Database only has about 133 000 DNA profiles and there are only two South African Police Services labs that can perform DNA profiling on forensic samples.
Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict. The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says The DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.” Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. The DNA Project would also like to thank the Change A Life Trust for helping by sponsoring this advert.
Vanessa set up The DNA Project after her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected. “There was only one chance to collect and preserve that evidence, and it was lost,” says Vanessa. “We can never go back, so that crucial link to my father’s killers was lost with it.”
The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day). “Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place but you only have once chance to gather the evidence before it’s lost forever.”
Credits:
Advertising Agency: FoxP2, Cape Town, South Africa
Agency Producer: Katherine Tripp
Executive Creative Director: Justin Gomes
Copywriter: Gavin Williams
Art Director: Michael Lees-Rolfe
Director: Bruno Bossi
Director of Photography: Paul Gilpin
Producer: Kirsten Clarence
Post Production Company: Black Ginger
Editing Company: Priest
Editor: Matthew Swanepoel
Music: Marc Algranti
Music Publisher: Pulse Music NY

The mined car has blown up at 0:30 PM when parishioners left Church. In total in church were about thousand persons, the priest of Church has told. Wounds were received by eight persons.
Meanwhile the police cannot tell with confidence yet that the explosive was in the car parked near church. Probably, a bomb have placed under car.

Eyewitnesses inform that after explosion furious Christians have provoked collisions with policemen and have crushed local mosque. On city streets there were skirmishes of Moslems with Christians, informs AP.

This Saatchi & Saatchi created commercial for Trident Total Gum is a wonderful example of the power us women can have over men.
The ad features a young woman who seems to have some difficulty parking her car...as she sits in her car wondering what to do a police officer approaches, knocks on her window asking for her drivers license. As she struggles to find it she ultimately gives up and innocently smiles her pearly white teeth to which the stone cold faced officer falls victim.

Credits:
Advertising Agency: Saatchi & Saatchi, Bogota, Colombia
General Creative Director: Juan Pablo Navas
Creative Directors: Juan Carlos González, Margarita Olivar
Copywriter: Juan Carlos González
Art Director: Margarita Olivar
Account managers: María Cecilia Arciniegas, Luis Miguel Ortíz
Director: Alejandro Carreño
Production company: Los Notarios
Producer: Nathalie Burnside
Production manager: Juan Pablo Bernal
Post-production: Dr. Pepe
Sound production: Laika Studio
via: AdsoftheWorld

Platige Image’s game division, led by Director Tomek Bagiński, follows the success of their epic The Witcher 2 cinematic with a stunning game teaser for CD Projekt RED’s Cyberpunk 2077, a follow up to Mike Pondsmith’s successful Cyberpunk 2020 games of the 1990s. A showcase of Platige Image’s design and execution capabilities, the snapshot of a violent far-future dystopia is building enormous momentum for the game’s September release, earning a Silver CLIO and nearly six million hits on YouTube.

That the cinematic scooped up a Silver CLIO is just the latest positive development for Warsaw based Platige Image, which recently opened a new branch in New York. “This CLIO is a testament to the skill set that defines Platige Image’s team, especially with such fierce competition from the best studios out there,” noted Platige Image NY Managing Director Julian Cdae. “We are revved up to serve the US market with similar projects built with our ingenuity, technical innovation and competitive rates covering all aspects of postproduction.”

The cinematic, which Platige not only created but helped to write, is a compelling masterpiece of the slow reveal, set in a still-framed world that at first shows only what appears to be a woman’s face, then a bullet smashing to bits upon impact with her cheeks as police fire at her, followed by progressive frames that reveal her to be a killer cyborg surrounded by piles of dead bodies. News cameras hover over the violent scene, evoking the 24-hour channels of today in order to create a visceral connection between the viewer and the futuristic footage.

In a departure from the formulaic videogame heroines so commonly cobbled together from banal component parts, Platige Image built their character from an actress captured on IR’s 72×18 megapixel camera system, a state-of-the-art setup that captures 1.27 gigapixels of 3D color data from 360 degrees in a single shot. So vivid were the images that only the actress’ scanned hair follicles had to be recreated from scratch.

“Ever since we set out to create it, we knew the promo would work only if the female protagonist engendered a serious emotional response in the viewers and pushed the boundaries of the typical female videogame form,” notes Bagiński. “The ability to work with a real actress and Platige Image’s access to IR’s outstanding camera thoroughly transformed the film, as the scanning enabled us to capture this fleeting element of authenticity, to use the beauty of a real person.”

Platige Image faced considerable challenges in creating the cinematic, setting to work on the project while CD Projekt RED was still in the game’s core development stages. As Platige Image sketched out dozens of ideas for the teaser, the game developer honed the concept, style, look and feel of the game itself. Each influenced the other in a highly productive creative seesaw. “Developing the game and promo simultaneously made the film a logistical and organizational challenge, but it also imbued it with much more spontaneity and creativity,” notes Bagiński.

Credits:
Director / Story: Tomek Bagiński
CG Supervisor / Animation Director: Maciej Jackiewicz
Executive Producers: MarcinKobylecki, Jarosław Sawko, Piotr Sikora
Producer: Marta Staniszewska
Concept Artists: Damian Bajowski, Jakub Jabłoński, Maciej Kuciara, Maciej Rębisz
Additional Concept Artists: Jakub Bogaczyński, Adam Trędowski, Rafał WojtunikCD PROJEKT RED
Concept Artist: Robert Adler

During rush hours many women in Tokyo choose special cars «only for women» to avoid stickings.

Totally unrelated to advertising but just too amazing not to share with you all. Remember Michael Winslow? You know the guy from the Police Academy movie who played Sgt. "Motor Mouth" Jones....ya the guy who made all those cool sound effects with his voice. If you thought he was awesome in the movie then you will love what he did on the "Senkveld med Thomas og Harald" show where he does Led Zeppelin's Whole Lotta Love.

On Sunday, on May, 17th, US president Barack Obama has made speech at university I Notr-will give the State of Indiana, considered largest Catholic university of the country.

Some students have decorated the hats-konfederatki with a symbol of the protest against abortions — a cross and traces of children's legs.

Related Posts: Barack Obama

• The first day in a post
• Presidential protection
• Inauguration
• The Obama Deception
• Know the place
• Who it?

Several Romans dressed as gladiators have climbed the Colosseum to protest a crackdown on their unauthorized business of posing with tourists for money.

Culture officials contend the fake gladiators ruin the decorum at the ancient archaeological site.

Some tourists gladly pose for a photo, then are dismayed when the costumed men demand money. The fake gladiators insist they perform a popular service and that their costumes evoke the atmosphere of ancient Rome.

Source: Associated Press [April 07, 2012]

High end fashion retailer AllSaints release a sexy new short film/commercial — "Sun City, It's Getting In Here" shot on location in London with the very beautiful model, dressed in AllSaints Silia Bikini and The Walker Leather Jacket.

A provocative tale of displacement and individuality, the short film was entirely devised, shot and edited in just two long hot days in the capital last week. By confronting the clichés and conventions of swimwear advertising, Sun City demonstrates AllSaints' spirit for creative disruption.

The short was directed by Paris-based Director/Photographer Jonathan de Villiers and inspired by one of his editorial shoots.

The production company: Wanda London, used their connections to obtain rare authorization to film on a working barge not usually licensed to carry passengers. (The only time the Port of London Authority have previously made an exception was during the Queen's Golden Jubilee celebrations). So this was a unique day for AllSaints and their bikini clad model, the sight of whom prompted even the river police to get their camera phones out!

By confronting the clichés and conventions of swimwear advertising, Jonathan de Villiers, demonstrates AllSaints' spirit of creative disruption.

The final film was enthusiastically received by the client and we look forward to further collaboration between Jonathan, Wanda and All Saints in the future.

Credits:
Client: All Saints
Creative Director: Wil Beedle
Director: Jonathan De Villiers
Executive Producer: Abi Hodson
Director of Photography: Alex Barber
Assistant Director: Will Jasper
Editor: Ed line

Advertising Agency: Publicis, Bangalore, India;
Art Director/Copywriter: Nishant Shah;
Illustrator: Vipin Das.

BATMAN 3 TO START FILMING NEXT YEAR?!

I’m sorry if my overuse of capitals hurt your eyes, but really, your pain pales in insignificance compared to the prospect of Batman 3 getting underway next year!!! After the colossal success of The Dark Knight, rumours surrounding director Chris Nolan’s third Batman film have been flying out of every A-Lister's orifice. The latest comes from cast member and all-round stellar chap Gary Oldman who plays police commissioner Gordon in the films. Whilst taking part in a panel at Comic-Con with Denzel Washington and Mila Kunis to promote their latest film The Book of Eli, some ballsy person probed Oldman on the latest Batman 3 news. He had this to say:

“We’re starting filming on the next Batman next year. So it won’t be out for another two years at least, I think. But you didn’t hear it from me!”

Actually, Oldman, we did hear it from you since you’re the only semi-reliable person to dish anything about the movie in recent months. Hmmm, another two years you say? That would make a new Batman film due for release around 2012-ish which sounds about right considering Nolan is busy festering away on his latest project Inception. What’s that? Nolan is making a non-Batman film? Yes, kids, believe it or not he’s extremely good at it too. For those wanting to hear all about Nolan’s sci-fi actioner, stay tuned as I intend to post a full run-down on Inception in the next few days.

P.S. Breaking news y'all! The trailer for Tim Burton's Alice in Wonderland leaked on the net last night and it looks radical! You can watch it in its entirety here. Considering this puppy isn't released in Australian cinema's until March 11 next year, I'm quite ecstatic to see a trailer this early. No doubt a longer version will be released closer to the opening date but as far as sneak peeks go this is psychedelic. You MUST watch. There has been so much hype surrounding this film and the atmosphere was elevated to frenzy this week when a bunch of new stills from the film were shown at Comic-Con (one of which is above). Early days yet, but this looks like it's shaping up to be one of the most original and exciting adaptations of anything in recent years. Not to mention much more faithful to the book which was about an acid trip. Burton's versions looks very much like an acid trip and I'm pretty sure I will try to eat my face if I see it in 3D.

Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. This particular situation was used to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. Ad agency, Proximity launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the program. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself.

He gave the restaurant a 7 and we give him a 0 for safety.

All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. Two days after the launch it was still the top video on Twitter and YouTube.

Credits:
Advertised brand: Online
Advert title(s): The first zero in Komen Eten
Advertiser: BIVV
Advertising Agency: Proximity BBDO Belgium
Creative Director: Chris Goossens
Art Director: Thierry Wiebking
Copywriter: Bart Van Goethem, Robbie Cap
Managing Director Client Service: Isabel Peeters
Marketing Manager: Jochen Lysebettens
Online editor: Robbie Bardijn
BIVV contact: Tom Dedecker

The problem: the bluefin tuna ought to be on the endangered list. It's not, because Japan and China have bribes to keep it off that list. If asians don't take bluefin off the menu, it's likely to go extinct pretty soon.

Our solution: we wanted people to realize that eating bluefin tuna is like eating panda. We offered panda meat for sale online (www.panda-meat.com) and through sampling booths set up in supermatkets, street markets and travel fairs.

The response: "You sick bastards." "How could you kill pandas?" and "I'm calling the police." were the most common initial reactions. But once we pointes out the double standards, it was "really? I didn't know." and "I'll never eat bluefin again." 171,467 people pledged to give up eating bluefin. Needless to say, no pandas were harmed in the experiment.

Credits:
Advertising Agency: Ogilvy, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Directors: Richard Copping, Anthony Tham
Copywriter: Juggi Ramakrishnan
Producers: Amarjeet Kaur, Alvin Chin
Sound: The Gunnery
Post Production: Critica, Hogarth
Photographer: Teo
Studio Stock Images: Getty, Corbis
DI: Procolor

Washington Redskins quarterback Robert Griffiin III stars in the TV commercial for the Adidas Adizero 5 star. RGIII shines in the Adidas ad playing multiple roles, he haunts a fearful opponent, appears driving a bus driver, a trainer, a police office and the signal caller.

Adidas RGIII Do What Light Does Full Credits:
	Ad Agency: 180 Los Angeles Client: Adidas Executive Creative Director: William Gelner Creative Director: Gavin Milner Creative Director: Grant Holland Executive Producer/Managing Partner: Peter Cline Director: Sam Brown Production Company: The Directors Bureau Music and Sound Design: Human Copywriter: Zac Ryder Art Director: Adam Groves