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Newspaper Standart — there, where news
Agency Mccann Kenya advertises newspaper Standart under a slogan "Where, where's news". Outdoor Lions
Outdoor Lions became the first of traditional nominations in whom have handed over awards on Cannes Lions 2009.
The Grand prix for the best outdoor advertising were received by agency TBWA\HUNT\LASCARIS (Johannesburg, the republic of South Africa) for campaign «Billion dollars» for newspaper The Zimbabwean. In campaign the inflation topic of the day is involved in the republic of South Africa which has led to full economic crash of the country. Newspaper The Zimbabvean is published in the republic of South Africa as all edition has been sent by Robert Mugabe for oppositional sights.
This work became brightest of 4498 demands sent in nomination Outdoor. From this number of the sent works, the jury headed Akira Kagami, Executive Officer and Global Executive Creative Director agencies Dentsu, has chosen 512 finalists and has handed over then 69 awards. 11 gold, 21 silver and 35 bronze.
Agencies from 24 countries have received awards for a creative in the outdoor advertising, the obvious leader among them — France. 9 awards, from which three gold, one silver and 5 bronze lions. At the USA and India on 6 awards, at the republic of South Africa and Germany on 5.Table of Content and Hooligan Help Imagine The Day Cancer is Cured
New York-based advertising upstart Interplanetary recently tapped Table of Content and Hooligan to help create two spots for the Leukemia & Lymphoma Society (LLS). "Today” (:60) and “Soccer” (:30) were directed by Rick Knief and edited by Eric Carlson.
The brand image campaign serves as a call to action with the promising hope of a cancer cure — thanks to treatments advanced by LLS. The spots will broadcast on network and cable stations across the nation on donated airtime. Actor Michael C. Hall (Dexter), a Hodgkin's lymphoma survivor himself, narrated the spots.
“The creatives (Bruce Lee, Jill Mcclabb, and Chris Parker) and agency producer Terry Debonis were all open and collaborative throughout the process and a joy to work with,” remarks Rick Knief, director, Table of Content. “And by teaming up with Hooligan, and having TANQ handle all the graphics and visual effects, it was one-stop shopping for Interplanetary.”
"Interplanetary has a lot of great editors and directors in their rolodex, so we were honored that they turned to us for such an inspiring campaign,” adds Eric Carlson, senior editor/partner, Hooligan.
“Today” imagines a day everyone hopes to remember: the day cancer is cured. Big news (not yet revealed to the viewer) sweeps across the city, halting everyday moments in homes, laundromats, diners, offices, gyms and train stations. Crowds gravitate towards TVs, computers and cell phones before the spot’s big reveal: a newspaper headline reading, “CANCER CURED!” The news culminates on a Times Square billboard before the closing montage shows various characters celebrating and embracing with loved ones afflicted by cancer.
Filming “Today,” Knief aspired to capture emotions of an ordinary day becoming extraordinary.
“The vignettes needed to tell the back story of an average day, while at the same time, intrigue viewers leading up to the big news,” he explains. “I shot at 40 frames per second to give the piece a heightened reality. We all want to imagine a day when cancer is cured, what it would be like, and how it will affect us emotionally.”
“Some of these moments could have played out the whole 60 seconds,” Carlson expounds on editing the spot. “I just tried to find little eye movements, or maybe a hand gesture to best capture each emotion. The big-picture goal was communicating the weight of the coming news through all the various reactions before revealing what it actually was. We held it as late as possible to let the quietness of the imagery develop and draw the viewer in.”
"Eric’s knack for finding the best moments and organizing them in a way that allowed us to experiment and explore was critical to making these spots shine,” adds Knief. “It also made for a smooth collaboration bringing Interplanetary into the editing process.”
“It was a fun day for the crew and all of the kids,” Knief recalls. “We shot at 270 frames per second to capture and emphasize the intensity of the kids playing. The languid feeling of the images really allowed for the message, delivered through graphics and voiceover, to come through loud and clear.”
Reflecting on directing a positive campaign for such an important cause, Knief describes it as an experience he and his production team will always remember:
“This job was profoundly close to me both professionally and personally,” concludes Knief. “With myself, and many others involved with this campaign, having lost loved ones to cancer, we all came out of the job inspired with the promising hope for a cure one day.”
Credits:
Client: Leukemia & Lymphoma Society
SVP, Marketing Lisa Stockmon
Sr Creative Director: Robert Santangelo
VP, Marketing & Creative Services: Martanne KaczmarkiewiczAd Agency: Interplanetary
Sr Producer: Terry DeBonis
Partner, Creative Director: Bruce Lee
Partner, Creative Director: Jill McClabb
Art Director: Chris Parker
Managing Director: Joe Dessi
Production Co: Table Of Content
Director: Rick Knief
Producer: Michelle TowseHow To Lose a $750,000 Coke Sponsorship
Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.
Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.
"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."
This should get pretty entertaining over the next few days.
via: SI.comThe Great Depression: 1929-1933
Black Thursday in USA
On October, 28th, 1929 The Wall Street Journal left under heading: Dow Jones Industrial has fallen on 38,33, that meant index falling on 12,82%. Next day the index has fallen to 30,57 points or 11,73 %. These two days of falling of the market of a steel the second and the third among record days of falling of an index in percent the relation.
Within 6 days the index (Dow Jones Industrial Average) has lost more than 96 points or about 30%. Within six days the industry has lost 96 points is about 30 % of cost. So one of the most serious economic crises in history began: «Great Depression».
In a photo — the leading article of newspaper The London Herald from October, 25th, 1929 with heading «WALL STREET CRASH!» And article describing events «Black Thursday in America».
Related Posts: USA
Obama has promised to expiate fault before Indians
Barack Obama has promised to expiate fault of US authorities before the American Indians, informs USA Today. "I know, that it means, when you ignore and forget, that means to struggle from last forces so while I in the White House, you will not be forgotten", — has declared Obama at opening of conference of American Indian tribes.Leaders of American Indian tribes in the White House
Representatives of 564 tribes recognised as the federal government, almost four hundred breeding heads have been invited to conference in the White House the invitation have accepted. The meeting, the first in own way since 1994, has taken place against proceeding lawsuits of many tribes with the government because of disputes on the rights to the earths.
"Very few people Washington so long isolated and ignored, as radical Americans", — the president has noted. According to the head of the state, Indians have all bases that with suspicion to concern the authorities: "To you said, that your earths, your religion, your culture, your languages — that all it does not belong to you".
Obama has declared, that the administration of the president has already taken measures for the help to Indians. So, in the 787-milliard plan of stimulation of economy of 100 million dollars have allocated for creation of workplaces in American Indian communities, 500 million — on development of American Indian public health services and still almost as much — on various educational programs.The adviser of the president for affairs of Indians
Besides, Obama has underlined, that has executed a pre-election pledge, and Indians have received a powerful voice in new administration. In particular, the representative of American Indian tribe Kimberly Teehee became the adviser of the president for affairs of Indians, and the post of the deputy minister of internal affairs on American Indian affairs is registered for Larry EchoHawk.Related Posts: Life
Earth Hour by The Viral Factory
On the threshold of «Earth Hour» The Viral Factory has started an interactive spot with two scenarios depending on illumination.«Lights Off» for WWF
The social spot «Lights Off», created for WWF, urges to join the world action under the name «Earth Hour» to switch off light as a sign of participation in the decision of modern environmental problems.Feature of a spot is that depending on the factor: light is included or switched off, — the narrative plot varies.Please, switch off light!
Related Posts: Life
Brazilian Ideas
Important Quality of Your Idea
DPZ Propaganda has thought up fine ideas for the Brazilian competition of advertising. «The good idea is capable to win any» — a slogan of prints of the international competition of a print advertising "the World award of publicity" opens idea of competitions: not important from what you the countries and as long you work in advertising — the main thing, are how much good your Idea.
Print advertising competition «Premio de Propaganda o Globo» is founded in 1996. The committee from nine judges which number includes the most known advertisement makers of Brazil, selects winners in nine categories.
The Excellent Idea is Pleasant to All!
Prints inform on value of good idea and conclusive appeal to any person. The Argentina football fan with good idea (a burning bulb — the international symbol of idea) drinks beer with the Brazilian fans. The Motorcyclist-idea withdraws the girl directly from under a wreath. The nice girl acquaints with the father ugly (but "ideological") the guy.
Related Posts: Life
Very oppositely, but it's interesting
The unknown form of a life in sewer pipes of Northern Carolina.Related Posts: Life
Promissory note Porsche makes 14 billion euro
[Guest Post] The Doomsday of Mass Advertising
"Tastes change, fashions change, and the advertiser has to change with them." Thomas J. Barrat, aka. "the father of modern advertising".
The industry of advertising has not failed to realize the emergent customization of literally anything that surrounds us. Being one of the many social changes the digital world has brought, advertisers soon understood the benefits of tailoring their products to specific audiences. This goes in line with other customization trends that this decade of the twenty-first century has seen, such as 3D printing technologies allowing you to have a different -and brand new!- cereal bowl every day; or the striking objects and architectures that digital design has freed from the idea of 'the mass'.
Advertisers have slowly, but steadily, started to implement this new approach in a variety of ways, both virtual and analog. While predicting the future is always a slippery thing to do, one could start to see a tendency to favour all things bespoke, to the detriment of audiences understood as homogenous masses of identical individuals. This had started shyly with the television, where toys would be advertised in the middle of children’s programs, and alcoholic beverages after late-night movies. The exploitation of these customization techniques, however, has undergone a radical makeover with the arrival of the Internet and the subsequent acceptance of the digital realm. Customization of a company's advertising campaigns comes hand in hand with other public relation strategies, as a matter of fact, and is intimately related to the company's brand identity. When a PR agency embarks the task of developing developing a corporate brand identity, it will typically begin by asking just that: who are our customers? Clarifying what your audience’s needs are is a step in the right direction when it comes to bespoke advertising, based on the potential customers' specific tastes and likings, rather than blindly advertising to an obscure mass of unknown individuals.
You might have realized that the advertising in sites such as YouTube or your e-mail service provider varies according to your latest web searches or the messages you have exchanged with your contacts. Indeed, the algorithm sometimes gets things wrong, such as the day my German boyfriend sent bussi (kisses), and a bunch of adverts of Finnish bus companies (bussi) appeared in Suomi all over my web browser! If you are yet to realize about these changes, you might well have received a newspaper in the post, with your own name printed in the headline instead! University prospectuses these days are also customized to the prospective student's interests, and displaying their name on every other page. Could this be the doomsday of mass advertising?
Advertising is arguably as old as human society, and it started as a way to inform the public, ie. the audiences and potential clients, about one's own services. Never before, however, has advertising had the possibility of selecting its audiences as carefully as before. Flyers have been put up by blacksmiths and doctors alike, while stall owners at markets have sung and shouted about their products in all cities worldwide. Nowadays, more than a decade into the twenty-first century, it is more urgent than ever to utilize digital technologies in order to do something that these advertising methods did not: optimization. These methods were targeting all passers-by, without carefully selecting them in order to direct their message only to those who might have been interested in the services offered. In other words, optimized advertising means sending out one's message only to interested audiences, and thus avoiding unnecessary expenses.
Moving away from mass advertising means entering an era of optimal advertising. Thankfully, this is possible because the means are now available. All successful businesses are acutely aware of it, but not all strands of possibility have been explored. Television and cinema, not to mention newspapers, are only the grandparents to the new universes of interactive and multi-media advertising that gadgets such as tablets and smartphones have opened before us. Advertising brought to you in a silver tray.
A guest post from Fortune PR.
Photo Credit: Mackenzie King addressing an outdoor audience on his Western Tour, 1941. William Lyon Mackenzie King. Library and Archives Canada, C-068667
McDonald's 'We are all making the Games' Olympics TV Ad
McDonald's makes it all about it all about the people at the 2012 London Olympics with this new TV advert entitled "We All Make The Games."
Press:
McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ — was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.The overarching campaign launched on 25 June 2012 with in-store activity and outdoor advertising. TV, press and digital outdoor ads and other digital activity have followed, including a Facebook app which allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Games.
As Team GB make their way up the medal table and more people are getting swept along in the excitement of the Games, hundreds of moments of nationwide celebration are being captured through the user-generated element of the campaign.
McDonald’s has had over 20,000 active users of the Facebook App, in the period 13th to 30th July and 60 user-generated images have already been featured as part of the campaign – up on Piccadilly Lights in central London; printed in the Sun newspaper as half page ads; featured on the McDonald’s UK Facebook page and McDonald’s.co.uk and across digital outdoor screens across the UK.
A re-edited 60 second filmed documentary ad breaks on Saturday 4th August. Now titled ‘We’re all making the Games’, real fans have been filmed during the first week of the Games, capturing the highs, the lows, the passion and the those little intimate moments.
A selection of the user-generated images and additional filmed documentary material that is currently being captured at various fan parks across the UK will also be developed into a TV commercial developed especially for the Closing Ceremony.
Credits:
Creative Agency — Leo Burnett London
Copywriters — Mark Franklin & Rob Tenconi
Art Directors — Mark Franklin & Rob Tenconi
Creative Director — Adam Tucker
Planners — Tom Roach & Kit Patrick
Production Company — Moxie Pictures
Directors — Luke Franklin & Neil Gorringe
Production Company Producer — Jess Ensor
Agency Producer — Graeme Light
Editor — James Rosen, Final Cut
Post-production — MPC
Audio post-production — WaveGoodfella's Pizza "The Scoop" Commercial
New Goodfella's Pizza ad entitled The Scoop features a cranky newspaper editor who wants a story and his pizza, the star of the spot is the kid who who see's Maria Sofia who tells him to eat the pizza.
Credits:
Advertising Agency: Mother, UK
Director: Garth Jennings
Production Company: Hammer & Tongs
Producer: Nick Goldsmith
Editor: Dominic Leung / Trim
Post Production: Mark Stannard / MPC
Audio Post-Production: Sam Robson / Factory
DOP: Simon ChaudoirThe Pentagon will carry out audit of a nuclear arsenal
The US president Barack Obama insists on carrying out detailed audit of the American arsenal of nuclear arms, newspaper The New York Times writes on September, 8th.
Results of this work will allow to define, as far as possible to reduce their stocks within the limits of the new contract which is planned to sign with Russia.
Last time defensive department of the USA carried out similar audit in 2001. Military men have come to conclusion, that the American army will enough have from 1700 to 2200 nuclear warheads ready to application. This indicator suited also administration of then US president George Bush. Now Moscow and Washington are full determination to reduce the nuclear arsenals even more, that is one of the diplomatic purposes of the American president.
Nevertheless, as underlines The New York Times, the detailed analysis of a condition of the American nuclear arsenal in this situation is critical for the USA. He will allow to define a minimum quantity of necessary arms, and also to answer other questions. In particular, what rockets, bombers and submarines the Pentagon, and also what means to spend for their modernisation taking into account if the nuclear weapon appears at other states should keep.
In 1960th years of the USA possessed an arsenal in 32000 nuclear warheads, however by the moment of signing of the contract on reduction and restriction of strategic offensive arms in 1991 their number was reduced to 10500. In 2009 The Federation of American Scientists has informed, that Washington has lowered number of warheads ready to application to 2200. It happens for three years before the terms provided by the international arrangements.Related Posts: Army
The Daihatsu
Advertising agency Dentsu (Brussels) underlines a practicality of cars of mark Daihatsu.
Full integration
On prints it's shown, how cars can imperceptibly be integrated into a life of the usual European woman.
Compact car Daihatsu
Related Posts: Life
Than essentially better VigRx?
Company Albion Medical has helped hundreds thousand men to increase a penis, to get firmer erection and to improve the sexual life. Albion Medical — the group of experts entirely aimed at strengthening of a man's potentiality and increase of sexual satisfaction. The problems which were earlier considered unsoluble, such as sizes of a penis or a weak potentiality — can be resolved now!
Approach Albion Medical consists in realisation of as much as possible high potential of a sound body. Scientists-experts combine principles of traditional medicine with modern scientific achievements that by means of safe and natural means to allow men to reach tops of the sexual possibilities or to overcome the anxieties connected with sex.Quality life
Thus we hope to lift their self-estimation, a self-trust and quality of a life. In these purposes we have carried out a number of researches and have improved the formula which gives answers to all these questions. And, that the best, this result is reached natural and safe by.This working out — Vig-Rx — the new, improved formula of the most effective preparation for penis enlargement, strengthenings erection and potentialities!
Accepting Vig-Rx, you quickly will understand, why Vig-Rx became a preparation-best seller among products on penis increase. Besides, Vig-Rx — the most safe, effective and absolutely noninvasive way to improvement of your sexual health, increase of a potentiality, improvement erection and it is final to penis increase.
According to habitues penis enlargement forum — Vig-Rx provides an ideal combination of the price and quality.
Vig-Rx Contains the powerful components of a phytogenesis checked up in laboratory from China, Europe and the South America, stimulating the sexual activity, improving erection and strengthening feeling of sexual pleasure and it is final to penis increase.
Vig-Rx Possesses ability to tone up and remove the stress of nervous system caused by stressful situations.
The unique set of the vegetative components collected in preparation VigRx, provides exclusive influence of formula VigRx on your self-estimation. To all who wishes to increase a sexual inclination to increase a penis, endurance, and also to lift a self-trust to new heights — it's necessary to use the VigRx.Penis Enlargment!
Related Posts: Life
Target Makes The Grocery Isle Fashionable With 4 New Ads For The Everyday Collection
You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.
Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.
Is Target's grocery aisle ready for its close up?
Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.
In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.
"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."
The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.
For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.
With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.
Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.
One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.
"We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."
The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.
Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.
Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.
Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.
Credits:
Creative Ad Agency: mono, Minneapolis.
Director: Matthew Donaldson
Creative Co-Chair: Paula BiondichDrudge Report has sent the president on interview to channel Fox
As it became known to news site Drudge Report, the US president Barack Obama will give interview to television channel Fox News, since recent time become by object of criticism from the White House.Major Garrett has invited the president to conversation
According to a portal which has not specified an information source, the meeting of the president with the correspondent of department of a policy of channel Major Garrett will take place during official visit of the president to China. It is expected, that Obama will go to the Peoples Republic of China in the evening on Sunday, on November, 15th where will stay till Wednesday, on November, 18th.
In the meantime edition Politico informs, that the certain not named employee of the White House these data has denied. "At the moment at the president it is not planned any interviews during tour across Asia", — quotes the edition.
Meanwhile on November, 11th it became known, that the post has left the director of the White House for public relations Anita Dunn. It posesses words that channel Fox News is "Republican Party branch". The official reasons of resignation are unknown.Making comments on the information that Obama can meet correspondent Fox, newspaper The Huffington Post has noticed, that between the White House and Fox warming of relations really was outlined. According to the edition, it has occurred after vice-president Fox Michael Clemente has met the press-secretary of the White House.In protection Fox
The position of the largest American channels which have supported recently Fox, appeared excluded of a pool for interview to one of employees of a Treasury Department of the US could become the rapprochement reason.Related Posts: China
The World Has Less Time Left
Type of entry: Newspaper
Category: Travel, Transport & Tourism
Advertiser: WHITE COLLAR HIPPIES
Product/Service: CORPORATE CAMPAIGN
Agency: BBDO INDIA Mumbai, INDIA
Advertiser WHITE COLLAR HIPPIES
Product CORPORATE CAMPAIGN
Entrant BBDO INDIA Mumbai, INDIA
1 of 2 Campaign
Category: Travel, Transport & Tourism
Advertiser/Client: WHITE COLLAR HIPPIES
Product/Service: CORPORATE CAMPAIGN
Entrant Company: BBDO INDIA Mumbai, INDIA
DM/Advertising Agency: BBDO INDIA Mumbai, INDIAUK Newspaper's Celebrate The Royal Baby With Fun Print Ads
The Sun — Your Royal Highness, Meet Your Fellow Future Rulers Of The World
With the undoubted plethora of tactical ads celebrating the royal birth, we thought we’d do something a bit more light-hearted. We noticed that the royal baby was to be born in the same year – and even the same month – as some other pretty high-profile ankle biters. Kids that the world will be seeing a lot of in the next few decades. Why not introduce the royal baby to his or her fellow future rulers of the world?
Credits:
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho
Retouching: Act2|UM
Media: Press & digital OOHThe Times & The Sunday Times — "Royal Delivery"
What better way to celebrate 'a royal delivery' than by replacing the traditional stork with the most royal and elegant of birds, the swan. Photography from award-winning still life photographer Jenny Van Sommers.
Credits:
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Jonathan Rands & Alex Tizard
Photography: Jenny Van Sommers
Media: Press