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  • "This is a pair of Levi's" | Levi's Go Forth 2012 Anthem Ad

    "This is a pair of Levi's" | Levi's Go Forth 2012 Anthem Ad

    Levi's newest Go Forth commercial ad campaign for 2012 entitled "Thread", the spot features "This Is A Pair Of Levi's" a 60 second spoken word poem, written by W+K copywriter Erin Swanson.

    This is a pair of Levi's®,
    buttons and rivets and pockets and cuffs,

    and the thread that holds it together.

    When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;

    It's the thread in your seams that's tied to your dreams.

    It's the sole in your feet that keep the beat;

    You're gonna be great, you're gonna be great, you're gonna be great;
    You're gonna find the cure, you're gonna be famous, you're gonna be shameless.
    Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back
    of a bus at the end of the road, at the bottom of the ninth, with a crown on your head

    You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a
    single stitch. You follow your heart, follow the leader, you're the leader;

    Are you joking, are you breaking, are you shaking? You're the next living leader of the world. You're a kid. Holding onto the thread. That holds it together.

    This is a pair of Levi's®

    Credits:
    Ad Agency Wieden + Kennedy
    Directed by Lance Acord
    Copywriter: Erin Swanson
    Creative director: Tyler Whisnand

  • Federal Conservatives New Attack Ads Targeting Liberal Leader Justin Trudeau

    Federal Conservatives New Attack Ads Targeting Liberal Leader Justin Trudeau

    The federal Conservatives have launched two attack ads on Youtube targeting Justin Trudeau, the day after the Montreal MP was named Liberal leader.
    The two ads – each 30 seconds long – question Trudeau’s experience, with the tagline saying he’s “way over his head.” The spots also highlight Trudeau’s youth and good looks, including a clip of Trudeau performing a mock strip tease.
    The Conservatives also go after reporters, accusing the media of being affected by “Trudeaumania” once again. Trudeau is the son of former prime minister Pierre Trudeau.
    Last week, Justin Trudeau told The Canadian Press that he expected the next Liberal leader to face a barrage of Conservative attack ads, similar to those that so effectively trashed the party’s past two leaders, Stephane Dion and Michael Ignatieff. But he said he had no intention of letting the attacks go unanswered.

    French version...

    source: CityNews -TO

  • Gorbachev has urged the American president to repeat reorganisation in America

    Gorbachev has urged the American president to repeat reorganisation in America
    GorbachevClearing of prisoners Guantanama — accident or law? Destruction of vineyards in California — of what does not remind? And turns in food shop of Seattle? The analysis of these and other data unequivocally speaks — to the USA at full speed there is a reorganisation.

    Former Soviet leader Michael Gorbachev hopes, that new US president Barack Obama will undertake reforms and will essentially change the American policy. Already now, for the promised changes in the country, some name Obama "the American Gorbachev"...

    "Own reorganisation" is necessary to America, — Gorbachev in interview to news agency Associated Press has declared. With it some ill-wishers of mister Obama agree also: they recollect, that after Gorbachev's liberal reforms in 1991 Soviet Union has collapsed, and wait, that policy Obamy will lead to the USA to crash.

    ObamaGorbachev, however, is convinced, that strong America is necessary to the world, and financial crisis has clearly shown it. The ex-president of the USSR has urged Washington to use the influence on the blessing of all planet.
    "That is bad for America, is bad for all world", — he has noted.

    Earlier Gorbachev already declared, that only by means of new reorganisation it is possible to win world financial crisis, and also asserted, that the future US president should change seriously a former course to restore balance on a planet.

    Now Gorbachev has added, that many world leaders, including heads of Russia and Iran, aspire to improvement of relations with Washington, and has urged the president not to miss this possibility.

    He has suggested a policy to reconsider the decision on placing of systems ABOUT in Poland and Czechia. Making comments on threat of president Dmitry Medvedev to place a short-range missile in Kaliningrad, Gorbachev has noticed, that it was not attempt to check up on durability of the new US president.
    — It was simple an echo of the past epoch, — he has declared.
    — If you will make it to us, we will answer you the same...
    — It it is not necessary To us.

    PutinSpeaking about, whether Vladimir Putin can return to the Kremlin by early election, Gorbachev has told: "To tell the truth, I do not think...
    It all the same that the United States initiate new elections right after these". He has added, that many Russian consider Putin as stronger leader, but has underlined, that Putin and Medvedev is one command. "To Russia a tandem, a normal tandem, it does not represent danger", — Michael Gorbachev has calmed.

    Related Posts: USA

  • Justin Trudeau and the Liberals "Channel Change" Ad

    Justin Trudeau and the Liberals "Channel Change" Ad

    Today the Liberal party of Canada launched an ad campaign introducing Liberal Leader Justin Trudeau to Canadians. The campaign is refreshingly a non-attack ad or even a retaliation to the horrible ads the Conservatives ran the day after Justin was elected leader of the Liberals...OK maybe it is just a little.

  • Nascar Goes Green

    Nascar Goes Green

    Roush Fenway driver Greg Biffle and the 3M Ford Fusion are featured in a new ad for Nascar promoting their eco-friendly initiative.

    NASCAR, just like its fans, is dedicated to reducing negative environmental impact on the world. With the help of our partners we've not only become a leader in green initiatives across all sports, but a leader within the business community. http://green.nascar.com/

    Credits:
    Ad Agency: Ogilvy & Mather

    Another video from the Nascar Green campaign.

  • Cydcor — the leader and the philanthropist

    Cydcor — the leader and the philanthropist
    CydcorCydcor is established as an independent company in 1994, Cydcor growth is conducted under the leadership of President Jim Majeski and Chief Executive Officer Gary Polson. This growth has been substantial, and Cydcor ability to profitable joint ventures to establish, to deliver measurable results through significant market share increase from Cydcor customers and a variable cost model.

    LeaderCydcor is named among the «Best Places to Work» by the San Fernando Valley Business Journal for the second year in a row and ranked №14 for area mid-sized companies. It serves the people bringing the voice of a strong commitment to workplace excellence as the leading provider of outsourced, face-to-face sales teams.

    Cydcor donates gift boxes to US Army

    Face-to-face sales firm Cydcor announced that is has donated 28 boxes of items to U.S. soldiers through Any Soldier, a philanthropy group that helps American armed service members receive packages and letters from home.

    Members of the Cydcor Community helped fill the boxes at the company’s Westlake Village, California headquarters, and Any Soldier mailed them off to soldiers serving in the field, along with special letters from loved ones.

    US Army

    «Our troops are making sacrifices for all of us and we felt it was very important to help them as much as we could,» — said Gary Polson (chief executive).

    Cydcor has donated time and resources to a number of area philanthropy groups in recent years, including the Children’s Hospital in Los Angeles and Casa Pacifica in Camarillo, California. More than 220 company sales representatives have donated more than 220 hours to 16 organizations to date.

    Participation in a life of the US soldiers

    «We’re proud to have had the opportunity to make a difference in the lives of these soldiers,» — said Vera Quinn (vice president of operations).

    Related Posts: Army

  • The Turkey Whisperer for a Paxo Christmas

    The Turkey Whisperer for a Paxo Christmas

    Paxo has cherished Christmas for over 100 years, and is looking forward to helping everyone celebrate this festive season yet again. The advert features one Thomas Vasey of the Vasey Turkey Farm, who takes advantage of the genuine phenomenon that when you shout at a flock of turkeys they answer you.

    So, with the help of McCann London, they’ve created a darkly funny online commercial where even turkeys can’t wait to be stuffed with Paxo at Christmas.
    The film, directed by Steve Reeves at Another Film Company, was shot for real on a genuine free range turkey farm and uses the hilarious phenomenon where if you shout at a flock of turkeys, they will answer you in a volley of gobbles.
    In the ad, a Paxo representative disguised as a turkey stands up in front of a barn full of the birds and addresses them like a political leader at a rally. And with his masterful oration skills, he manages to convince them to vote for Christmas.
    Everyone’s looking forward to a Paxo Christmas. Everyone.

    ‘The Turkey Whisperer’ will run online and though social media channels from December 3rd.

    Javier Gomez, Art Director at McCann London, said: “I have been fascinated by turkeys and their gobbling for years.”

    Credits:
    Creative Ad Agency — McCann, London
    Copywriter – Mike Oughton
    Art Director – Javier Gomez
    Agency Producer – Claire Amos
    Director – Steve Reeves
    Producer – Tim Marshall
    DOP – Oliver Schofield
    Editor – Scott Crane @ The Quarry
    Sound – Tim Sutton, Craft
    Post Production — Craft

  • 'Indigenous Australia: Enduring Civilisation' at the British Museum

    'Indigenous Australia: Enduring Civilisation' at the British Museum

    The British Museum will open a major exhibition presenting a history of Indigenous Australia, supported by BP. This exhibition will be the first in the UK devoted to the history and culture of Indigenous Australians: both Aboriginal peoples and Torres Strait Islanders. Drawing on objects from the British Museum’s collection, accompanied by important loans from British and Australian collections, the show will present Indigenous Australia as a living culture, with a continuous history dating back over 60,000 years.

    'Indigenous Australia: Enduring Civilisation' at the British Museum
    Bark painting of a barramundi. Western Arnhem Land, about 1961 [Credit: © The Trustees of the British Museum]
    The objects in the exhibition will range from a shield believed to have been collected at Botany Bay in 1770 by Captain Cook or one of his men, a protest placard from the Aboriginal Tent Embassy established in 1972, contemporary paintings and specially commissioned artworks from leading Indigenous artists. Many of the objects in the exhibition have never been on public display before.

    The objects displayed in this exhibition are immensely important. The British Museum’s collection contains some of the earliest objects collected from Aboriginal people and Torres Strait Islanders through early naval voyages, colonists, and missionaries dating as far back as 1770. Many were collected at a time before museums were established in Australia and they represent tangible evidence of some of the earliest moments of contact between Aboriginal people, Torres Strait Islanders and the British. Many of these encounters occurred in or near places that are now major Australian cities such as Sydney, Melbourne, Adelaide, and Perth. As a result of collecting made in the early 1800s, many objects originate from coastal locations rather than the arid inland areas that are often associated with Indigenous Australia in the popular imagination.

    The exhibition will not only present Indigenous ways of understanding the land and sea but also the significant challenges faced by Indigenous Australians from the colonial period until to the present day. In 1770 Captain Cook landed on the east coast of Australia, a continent larger than Europe. In this land there were hundreds of different Aboriginal groups, each inhabiting a particular area, and each having its own languages, laws and traditions. This land became a part of the British Empire and remained so until the various colonies joined together in 1901 to become the nation of Australia we know today. In this respect, the social history of 19th century Australia and the place of Indigenous people within this is very much a British story. This history continues into the twenty first century. With changing policies towards Indigenous Australians and their struggle for recognition of civil rights, this exhibition shows why issues about Indigenous Australians are still often so highly debated in Australia today.

    The exhibition brings together loans of special works from institutions in the United Kingdom, including the British Library, the Pitt Rivers Museum and the Cambridge Museum of Archaeology and Anthropology. A number of works from the collection of the National Museum of Australia will be shown, including the masterpiece ‘Yumari’ by Uta Uta Tjangala. Tjangala was one of the artists who initiated the translation of traditions of sand sculptures and body painting onto canvas in 1971 at Papunya, a government settlement 240km northwest of Alice Springs in the Northern Territory. Tjangala was also an inspirational leader who developed a plan for the Pintupi community to return to their homelands after decades of living at Papunya. A design from ‘Yumari’ forms a watermark on current Australian passports.

    This exhibition has been developed in consultation with many Aboriginal and Torres Strait Islander individuals, Indigenous art and cultural centres across Australia, and has been organised with the National Museum of Australia. The broader project is a collaboration with the National Museum of Australia. It draws on a joint research project, funded by the Australian Research Council, undertaken by the British Museum, the National Museum of Australia and the Australian National University. Titled ‘Engaging Objects: Indigenous communities, museum collections and the representation of Indigenous histories’, the research project began in 2011 and involved staff from the National Museum of Australia and the British Museum visiting communities to discuss objects from the British Museum’s collections. The research undertaken revealed information about the circumstances of collecting and significance of the objects, many of which previously lacked good documentation. The project also brought contemporary Indigenous artists to London to view and respond to the Australian collections at the British Museum.

    Neil MacGregor, Director of the British Museum said, “The history of Australia and its people is an incredible, continuous story that spans over 60,000 years. This story is also an important part of more recent British history and so it is of great significance that audiences in London will see these unique and powerful objects exploring this narrative. Temporary exhibitions of this nature are only possible thanks to external support so I am hugely grateful to BP for their longstanding and on-going commitment to the British Museum. I would also like to express my gratitude to our logistics partner IAG Cargo and the Australian High Commission who are supporting the exhibition’s public programme.”

    Source: The British Museum [April 23, 2015]

  • G-SHOCK by Maison Martin Margiela

    G-SHOCK by Maison Martin Margiela

    Born in 1983, G-SHOCK has spent the last 30 years pursuing innovative and enduring watchmaking. To celebrate its 30th anniversary, a special G-SHOCK by Maison Martin Margiela model has been created. Only 3,000 exclusive models will be available from a limited 300 points of sale worldwide, each tagged with an exclusive serial number. A fashion leader since its founding in 1988, through deconstruction, reinterpretation and transformation, Maison Martin Margiela has engineered a unique identity and is recognised in the fashion industry as iconoclastic and avant-garde, redefining fashion standards along the way.

    On this occasion, Maison Martin Margiela turned to WANDA DIGITAL and its directors Camille Hirigoyen and Julien Choquart (J.A.C.K) to create a visual universe around the watch: Photos, video and interactive experience.

    The interactive video allows the user to take control of the film with extreme precision by simply clicking & dragging. The experience enables Maison Martin Margiela and Casio fans to play with textures & speed and reveal the logos, on a personal and randomly built platform.

    This marks WANDA DIGITAL’s first high end Fashion project and is directed by the duo J.A.C.K well-known for their sharp art direction (Nike, Vogue...). In sticking with the Maison Martin Margiela spirit, they were willing to deviate from the classical notions of fashion and transform the experience into a true visual experiment. The interactive experience is set to be online Thursday 29th March on Maison Martin Margiela’s
    Facebook and Tumblr pages.

    Credits:
    Client: Maison Martin Margiela
    Directors: J.A.C.K
    Production: Wanda Digital
    Digital creation: Jean-Frédéric Passot
    Development: Yoann Guény
    Producer: Helene Segol
    Producer: Romain Altain Aldea

  • Ray-Ban Collection

    Ray-Ban Collection

    Never Hide

    Known artists and designers have participated in advertising campaign creation «Rare prints» for exclusive series of sun glasses «Ray-Ban Wayfarer».

    Traditionally colorful and bright summer collection of a brand was updated by an author's adv prints from artists and designers: Vahalla, Matt W. Moore, Aesthetic Apparatus, and Ames Bros.

    The Well-known Illustrators for the Well-known Brand

    Rare girl
    Ray-Ban
    Ray-Ban Wayfarer
    Sun glasses

    Short 15-second video-clips are logic continuation of prints and show unusual characters from a collection of «Rare images».

    The creative belongs to agency Cutwater (San Francisco), production by One Small Step, director Tomorrows Brightest Minds.

    Ice Cream Wayfarer

    Related Posts: Art

  • 'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries

    'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries

    Wendell Phillips, a young paleontologist and geologist, headed one of the largest archaeological expeditions to remote South Arabia (present-day Yemen) from 1949 to 1951. Accompanied by some of the leading scholars, scientists, and technicians of the day, Phillips was on a quest to uncover two ancient cities — Timna, the capital of the once-prosperous Qataban kingdom, and Marib, the reputed home of the legendary Queen of Sheba — that had flourished along the fabled incense road some 2,500 years earlier.

    'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries
    Phillips stands with Yemeni men, including Sheik Al-Barhi (center), a leader of the Bal Harith tribe, and a child in the desert. Courtesy American Foundation for the Study of Man
    Exhibition Highlights

    Through a selection of unearthed objects as well as film and photography shot by the expedition team, the exhibition highlights Phillips’s key finds, recreates his adventures (and misadventures), and conveys the thrill of discovery on this important great archaeological frontier.

    'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries
    Plaque with inscription and phiale held in protruding right hand Yemen; mid-1st
    century BCE Bronze Gift of The American Foundation for the Study of Man, Wendell and Merilyn Phillips Collection, S2013.2.203
    On view will be eyewitness videos, photos, diaries and first-hand documents alongside over 80 of the most important documented collection of Yemeni artifacts outside of the country, dating from the 8th century BCE to 2nd century CE.

    The exhibition will highlight a famed pair of striding Hellenistic bronze lions surmounted by a figure of Eros, the Greek god of love. Known as the “Lions of Timna,” the skillfully cast sculptural forms — once featured on Yemeni currency — exemplify the vibrant cultural exchange between the Qataban and Greek empires, and inscriptions on its base allow researchers to reconstruct the home it came from and explore familial relationships of its affluent owners.

    'Unearthing Arabia: The Archaeological Adventures of Wendell Phillips' at the Freer and Sackler Galleries
    Head of a woman (known as Miriam) Yemen; mid-1st century CE Alabaster, stucco and lapis lazuli Gift of The American Foundation for the Study of Man, Wendell and Merilyn Phillips Collection, S2013.2.44
    Also featured is an iconic translucent alabaster head of a young woman, with lapis lazuli eyebrows and an Egyptian hairstyle. Unearthed in the cemetery of Timna, the head was named “Miriam” after the daughter of a member of the expedition.

    Other excavated objects featured include precious incense burners, delicately carved alabaster ibexes, finely articulated funerary sculpture, and a wealth of inscriptions that offer unprecedented insight into the life and times of the ancient people of Arabia.

    Where: The Arthur M. Sackler Gallery

    When: Oct. 11, 2014 to June 7, 2015

    Source: Freer Gallery of Art and Arthur M. Sackler Gallery [August 06, 2014]

  • Cossette Toronto & Cheerios Present: The Cheerios Effect

    Cossette Toronto & Cheerios Present: The Cheerios Effect

    Creative Credits:
    Brand: Cheerios
    Agency: Cossette, Toronto, Canada
    Agency website: www.cossette.com
    Chief Creative Officer: Glen Hunt
    Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea
    Art Director: Lucyed Hernandez
    Writers: Dan Cummings, Jennifer Wilson
    Agency Producer: Sharon Kosokowsky
    Account Supervisor: Jamie Artkin
    Group Account Director: Wendy Morgado
    SVP, National Business Leader: Janis Lindenbergs

    Additional credits:
    Production House: Descendants
    Director: John Cullen
    DOP: Kris Belchevski
    Producer: Todd Huskisson
    Editor: Gerrit Van Dyke
    Editorial House: Soda Post
    Audio House: Silent Joe
    Music director: Jody Colero

  • Island Savings Shrinking Mortgage via Eclipse Creative

    Island Savings Shrinking Mortgage via Eclipse Creative

    B.C based ad agency Eclipse Creative creates the Shrinking Mortgage for Island Savings — Island Savings Introduces the ‘Incredible Shrinking Mortgage’ to the Island. A Mortgage so revolutionary it will move you to party!

    VICTORIA, BC June 6, 2013 — The rewards and benefits of Island Saving’s Incredible Shrinking Mortgage are undeniable, exceptional and a true leader in the market. A product so revolutionary, it’s liable to move people to celebration because of its unique step down feature.

    Island Savings is putting a fun spin on mortgages with a playful “Mortgage Party” campaign running on Vancouver Island from April to the end of June. To emphasize the benefits of their new Incredible Shrinking Mortgage, Eclipse Creative has taken traditional forms of media and put an innovative twist on them. Their interactive stunt TSA, bursting flex form print ad, 3-dimensional mall posters, Facebook app, video-scribe pre-roll video, flash ads and creative bus ads with a party hat extension show that their new mortgage will give customers a reason to party!

    “Mortgages can be such a daunting commitment,” notes Jason Dauphinee, Creative Director at Eclipse Creative.

    “With this revolutionary product we wanted to get people excited about these great features. By truly thinking differently, Island Savings has allowed us to help grow their brand in a smart, honest and engaging way.”

    Island Savings has also found a way to give back to the Vancouver Island community through the campaign and remain true to their core brand values. Their Facebook contest allows visitors to select an Island housing charity to receive $1 with their entry.

    “We’re always looking at how we can support the vitality of the communities where both our members and employees live and work,” says Bronwyn Dunbar, Senior Manager of Marketing & Community Investment, Island Savings.

    “With the launch of our new mortgage product, we saw alignment with Island housing charities that our research shows continue to need support.”

    About Eclipse Creative
    Eclipse Creative is an award-winning, full-service communications agency located in Victoria, BC. In addition to Island Savings, Eclipse Creative’s client list includes Tourism Victoria, Victoria Hospitals Foundation, Rogers’ Chocolates, and Money Mart to name a few. Founded in 1999, Eclipse has built their business by working collaboratively with clients and supplying concept-driven results. For information about Eclipse Creative, visit www.eclipsecreative.ca

  • Phil Mickelson and Luke List For Callaway XHot and RAZR Xtreme

    Phil Mickelson and Luke List For Callaway XHot and RAZR Xtreme

    Here's a look at the new RAZR Fit Xtreme TV ad featuring Phil Mickelson and the commercial for the all new X Hot Irons featuring Luke List for Callaway.

    Credits:
    The principals of design-focused production studio Leviathan are very proud to share the results of their collaborations with advertising agency Factory Design Labs on behalf of Callaway Golf Company. Numerous TV spots and brand films supporting the launch of Callaway Golf's new line of RAZR Fit Xtreme(TM) Drivers, X Hot(TM) Drivers, Fairway Woods and Irons have recently debuted on targeted media outlets and Callaway's YouTube Channel. Leviathan's team has been integrally involved in the end-to-end design, animation and visual effects aspects elevating the visual, artistic, branding and storytelling aspects of these spots and several new Callaway product films and still renderings that are 100 percent CG.

    Leviathan landed its first assignments for Factory Design Labs in 2011, and as a result of the studio's craftsmanship on those high-profile projects, it was chosen as an official partner for design, CG and VFX for the agency's 2013 campaign for Callaway. "Earning the opportunity to develop and apply extraordinary design and VFX solutions for Callaway is one of the most exciting things to happen for our company so far," confirmed Leviathan's executive producer Chad Hutson. "Knowing our contributions need to represent Callaway as the world-class leader moving into the future, we are pouring ourselves into perfecting the brand's look across all media platforms."

    Agency: Factory Design Labs
    ECD: Andrew Price
    Creative Director: Steve Pratt
    Associate Creative Director: Tom Goodrich
    Sr. Art Directors: Jason Shiskowsky, Steve Hurd
    Art Director: Elliot Hasse
    Director of Broadcast Production: Melany Fehrenbach
    Broadcast Producer: Jessi Dana

    Production: Supply & Demand
    Director: Josh Taft
    Co-Head Production: Tracy Hauser
    Producer: Tina Nakane

    Design, Animation, Visual Effects: Leviathan
    CD: Bradon Webb
    Lead 3D: Nathan Davies
    Lead Compositor/VFX: Chris Beers
    Lead 2D: David Brodeur
    Animator/Compositor: Katrina Nelken
    Compositor/Particle Effects: Tim Sepulveda
    3D Artists: Timur Salikov, Morgan James, Adam Stockholm
    Roto Artists: Patrick Schultz, Kurt Lawson, Shawn Sahara, Ashley Whitaker
    Graphics Editor: Mike LaHood
    Producer: Lauren Shawe
    EP: Chad Hutson
    ECD: Jason White
    VFX Director: Matt Daly

  • GE Monogram Partners with Award-winning enRoute to Showcase Leading Canadian Chefs

    GE Monogram Partners with Award-winning enRoute to Showcase Leading Canadian Chefs

    Integrated campaign brings GE Monogram to Canadian travelers
    via enRoute and Air Canada Maple Leaf Lounges

    Press: Toronto – March 4, 2014 – GE Monogram is proud to announce their partnership with EnRoute, Air Canada’s inflight travel magazine, for a new integrated content series highlighting notable chefs and food personalities in Canada. This is part of a broad initiative with Spafax – an international leader in content marketing and custom publishing. The upcoming campaign titled ‘GE Monogram Presents The Chef Series,’ will run across several platforms with the goal of providing rich content to consumers in transit.


    “GE Monogram is inspired by the love and respect of food and supports causes that bring food to the forefront,” says Philippe Meyersohn, GM Marketing and Training, GE Appliances Canada. “We want to focus on Canada’s growing love of food and show our appreciation for Canadian chefs. Aligning with EnRoute and their various properties allows us to share our love of food with Canadians across the country.”

    The integrated campaign will include a print component in the spring and fall issues of enRoute, featuring a series of seven full page editorials known as “The Chef Series,” which will present a distinct interview with a chef or food personality. The campaign’s video element will involve award winning chef interviews shot in a GE Monogram kitchen space. The video series will air on Air Canada’s inflight video systems during the fall, but is also scheduled to air on the Food and Documentary channels. Both the print and video series will live online at enroute.aircanada.com for the duration of the campaign, where users can experience content as it’s published.

    To complement the campaign, GE Monogram will hold a contest in August for Air Canada Maple Leaf Lounge guests in Toronto, Montreal and Vancouver airports, whereby GE Monogram displays will be set up, inviting lounge guests to enter for a chance to win two tickets to enRoute’s 2014 “Canada’s Best New Restaurant” event held in Toronto in November 2014, including return flight and accommodations.

  • If Einstein Ran "Observe" and "Engineer" Mizuno

    If Einstein Ran "Observe" and "Engineer" Mizuno

    What if Einstein ran? Discover the theorem and truths at IfEinsteinRan

    Part 1 above, and Part 2 of Einstein solving the theorem of running, experience how A Brilliant Run is engineered and discover the new truths revealed below.

    [R+Id+E] = A Brilliant Run, pretty cool, but then again I love all things Albert Einstein.
    Credits:
    Ad Agency: Leader Enterprises
    Client: Mizuno

  • Military doctrines near to the Pentagon

    Military doctrines near to the Pentagon

    Coast guard boat

    On the river Potomac near to the Pentagon doctrines of the Coast guard of the USA on September, 11th have taken place, informs CNN.

    Doctrines have coincided on time with speech of the US president at mourning ceremony in memory of acts of terrorism on September, 11th, 2001. Eyewitnesses have heard, as the Coast guard boat through a loudspeaker demands, that other vessel has stopped. Then local residents have heard shots: it was informed, that them was ten.

    Officials in Washington, however, have declared, that during doctrines nobody shot. The coast guard fulfilled actions at intrusion of a suspicious vessel into the given zone.

    Barack Obama has arrived on September, 11th to the memorial complex opened one year ago in the Pentagon. One of four planes stolen by terrorists in September, 2001 has fallen to headquarters of the Ministry of Defence of the USA, 184 persons there were lost. In total victims of acts of terrorism on September, 11th became more than 3000 persons.

    Photo by: ©AFP

    Related Posts: Army

  • Art gallery in honour of Michael Jackson

    Art gallery in honour of Michael Jackson

    Portrait for magazine «TIME» cover on March, 19th, 1984. The author: Andy Warhol.

    Michael Jackson, TIME

    As though each of us personally concerned the person of king who has recently left on rest of the popular music, undoubtedly one is there was very strange person who has left very appreciable trace on a planet the Earth. It is natural, that the outstanding personality and not trivial life drew attention of many artists using the recognised image for the author's works.

    As a tribute of memory to the person-epoch we have decided to make art gallery, where the protagonist one — Michael Jackson.

    Michael Jackson's created to release of a film of 1988 Moonwalker the sculpture-robot in which the singer turns in the robot.

    Moonwalker

    It does not matter if you’r black or white. The author: Scott Bowler.

    Black or White

    Michael Jackson and chimpanzee. The sculptor: Jeff Koons. The sculpture of the singer from the gilt porcelain at which the chimpanzee in a lap sits, has been executed in 1988 in number of three copies (plus one author's).

    Sculpture

    Statue of the king of popular music, balcony of the house leaving on Piccadilly Circus, London.

    Statue

    New York hyperrealist Richard Phillips represents a picture under the name «Jacko» with the image of a porcelain face of the superstar.

    Porcelain face

    Michael Jackson's digital portrait. The author: Hisui.

    Digital portrait

    Michael Jackson's portrait. The author: James.

    Portrait

    Related Posts: Art

  • Beyond El Dorado: Power and gold in ancient Colombia

    Beyond El Dorado: Power and gold in ancient Colombia

    More than 300 astonishing objects made from gold and other precious materials are presented in the major exhibition “Beyond El Dorado. Power and gold in ancient Colombia”, held by the British Museum in conjunction with the Museo del Oro, Bogotá. The exhibition opens on October 17, 2013 and will run through March 23, 2014.

    Beyond El Dorado: Power and gold in ancient Colombia
    Anthropomorphic pectoral, Colombia, Tairona, AD 900–1600
    [Credit © Museo del Oro–Banco de la República, Colombia]
    For centuries Europeans were dazzled by the legend of a lost city of gold in South America. The truth behind this myth is even more fascinating. El Dorado – literally “the golden one” – actually refers to the ritual that took place at Lake Guatavita, near modern Bogotá. The newly elected leader, covered in powdered gold, dived into the lake and emerged as the new chief of the Muisca people who lived in the central highlands of present-day Colombia's Eastern Range. This stunning exhibition, sponsored by Julius Baer, will display some of the fascinating objects excavated from the lake in the early 20th century including ceramics and stone necklaces.

    In ancient Colombia gold was used to fashion some of the most visually dramatic and sophisticated works of art found anywhere in the Americas before European contact. This exhibition will feature over 300 exquisite objects drawn from the Museo del Oro in Bogotá, one of the best and most extensive collections of Pre-Hispanic gold in the world, as well as from the British Museum’s own unique collections. Through these exceptional objects the exhibition will explore the complex network of societies in ancient Colombia – a hidden world of distinct and vibrant cultures spanning 1600 BC to AD 1700 – with particular focus on the Muisca, Quimbaya, Calima, Tairona, Tolima and Zenú chiefdoms. This important but little understood subject will be explored in this unique exhibition following on from shows in Room 35 such as Ice Age art: arrival of the modern mind, Grayson Perry: Tomb of the Unknown Craftsman, Afghanistan: Crossroads of the Ancient World and Kingdom of Ife: sculptures from West Africa in shining a light on world cultures through their craftsmanship.

    Although gold was not valued as currency in pre-Hispanic Colombia, it had great symbolic meaning. It was one way the elite could publicly assert their rank and semi-divine status, both in life and in death. The remarkable objects displayed across the exhibition reveal glimpses of these cultures’ spiritual lives including engagement with animal spirits though the use of gold objects, music, dancing, sunlight and hallucinogenic substances that all lead to a physical and spiritual transformation enabling communication with the supernatural. Animal iconography is used to express this transformation in powerful pieces demonstrating a wide range of imaginative works of art, showcasing avian pectorals, necklaces with feline claws or representations of men transforming into spectacular bats though the use of profuse body adornment.

    The exhibition will further explore the sophisticated gold working techniques, including the use of tumbaga, an alloy composed of gold and copper, used in the crafting the most spectacular masterworks of ancient Colombia. Extraordinary poporos (lime powder containers) showcase the technical skills achieved both in the casting and hammering techniques of metals by ancient Colombian artists. Other fascinating objects will include an exceptional painted Muisca textile and one of the few San Agustín stone sculptures held outside Colombia. Those, together with spectacular large scale gold masks and other materials were part of the objects that accompanied funerary rituals in ancient Colombia.

    Neil MacGregor, director of the British Museum said “Ancient Colombia has long represented a great fascination to the outside world and yet there is very little understood about these unique and varied cultures. As part of the Museum’s series of exhibitions that shine a light on little known and complex ancient societies this exhibition will give our visitors a glimpse into these fascinating cultures of pre-hispanic South America and a chance to explore the legend of El Dorado through these stunning objects.”

    “American Airlines and American Airlines Cargo are thrilled to be partnering with the British Museum on Beyond El Dorado: power and gold in ancient Colombia.” said Tristan Koch, Managing Director of Cargo Sales for EMEA – American Airlines. “American Airlines is a supporter of the arts in many cities that we serve around the world and it’s exciting to be linking the two destinations of Bogotá, Colombia and London by transporting precious passengers and cargo between them.”

    Source: The British Museum [August 04, 2013]

  • GreenPeace To Levi's "Go Forth and Detox!"

    GreenPeace To Levi's "Go Forth and Detox!"


    Greenpeace turns the Levi's Go Forth ad campaign into their cause with "Go Forth and Detox."

    They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Levi's are using hazardous chemicals and dyes to make our clothes.
    But it doesn't have to be this way.
    Thanks to global People Power, we were able to convince Zara, the world’s largest retailer, to commit to work with their suppliers and clean up their toxic water pollution.
    Levi's is the world's biggest jeans producer, but they have yet to make a credible and ambitious commitment to Detox.
    This is their time to give a damn. To be daring. To be a leader. To take a stand. To live the truth.
    Join fashion-lovers, activists, models and designers in demanding Levi's Go Forth and Detox!

    17 activists spread a thousand square meter yellow arrow banner pointing at the waste water treatment plant for Lavamex — one of Levi's suppliers in Mexico. The banner (bearing Levi's logo) reads: "LEVIS, Stop Polluting Mexico's rivers" and "Queremos Ríos Sin Tóxicos" (in Spanish). GreenPeace claims that the Lavamex facility is operating with little transparency and under weak Mexican laws, which allow them to avoid scrutiny of their manufacturing processes. Greenpeace goes to say they discovered nonylphenol (NP), a hormone disruptor during tests from a Lavamex discharge pipe.