ShowBusinessMan [Search results for insurance

  • Farmers Insurance "Dog Bites"

    Farmers Insurance "Dog Bites"

    Farmers Insurance, one of the country’s leading insurers, unveils its latest advertising campaign, “It’s Smarter to Have a Plan,” with the first TV commercial "Dog Bites" (above).

    Designed to help consumers become smarter about insurance by showing a number of important and practical insurance tips, the new campaign also reinforces Farmers Insurance’s position as a strong and experienced company with knowledgeable and industry-leading agents.

    “At Farmers, we’re committed to making our customers smarter about insurance. We believe that knowledge is power and that we can help make consumers more confident about their insurance decisions,” said Mike Linton, Head of Enterprise Marketing for Farmers Insurance. “Our new campaign continues to place Farmers Insurance agents as the best-trained agents in the industry, ready and able to provide expert insight to consumers.”

    The campaign, developed by the insurer’s agency of record, RPA, is a clear evolution of its current “University of Farmers” campaign, which features well-known actor, J.K. Simmons, as the clever and quirky Professor Nathaniel Burke.

    In the new campaign, Professor Burke acts as a proxy for actual Farmers agents, helping consumers get smart about insurance, everyday risks and offering practical solutions. In an evolution from the current campaign, Burke will leave the confines of the University of Farmers campus to the real world where insurance meets the customer. Burke will walk with customers through a number of settings and will point out risks that a consumer might not have previously considered. In a departure from much of the industry’s current advertising, the focus of the Farmers campaign will be on helping consumers avoid problems. Rather than concentrating on price of coverage explanations, the campaign will feature helpful tips to empower consumers.

    The TV spot that launches the campaign is called “Dog Bites” and features Professor Burke. He reminds consumers about the significant impact every day events, like dog bites, can have on their lives and the need to be adequately insured. For example, industry data shows that dog bites account for one-third of all paid homeowners insurance claims, while leaving empty boxes by the curb may be a sign to would-be thieves that there are new and expensive targets for them to burglarize inside one’s home.

    As the campaign continues, additional spots will share relevant facts, preventative tips and interesting insights – demonstrating in a witty and approachable manner that Farmers Insurance and their University of Farmers-trained agents are committed to making consumers smarter about insurance.

    Credits:
    Client: Farmers Insurance Group
    Spot Title: “Dog Bites”
    Agency: RPA
    EVP, Chief Creative Officer: Joe Baratelli
    SVP, Group Creative Director: Pat Mendelson
    VP, Creative Director: Tom Hamling
    Art Director: Ben Tolbert
    Copywriter: Chris Juhas
    Art Director: Katie Carlile
    Copywriter: Seth Prandini
    SVP, Executive Producer, Content: Gary Paticoff
    Senior Producer: Selena Producer
    Assistant Producer: Ryan Radley
    Production Company: Uber Content
    Director: Fred Savage
    Director of Photography: Peter Deming
    Executive Producer: Preston Lee
    Producer: Mark Hall
    Editorial Company: Spot Welders
    Post Production Company: The Mill
    Telecine Company: Company 3, Santa Monica, CA
    Audio Post Company: Lime Studios
    Music Company: Elias Arts, LA

  • Reform of US Public Health

    Reform of US Public Health

    Barack Obama

    The US Nation's Health

    The US president Barack Obama has acted on Wednesday, on September, 9th, with the reference to the Congress in which has stated the basic points of the program of reforming of system of public health services, informs Associated Press.

    According to Obama, at the heart of the plan of reforms three purposes lay. The first of them is improvement of conditions of medical insurance for those citizens who have already got the policy. In particular, it is a question of restriction of insurance payments and an interdiction for insurers to limit limits of cost of programs of treatment.

    The second purpose of the program is creation of a stock exchange for insurers which will allow to get the insurance for reasonable money to those Americans at whom the insurance while is not present. Thus Obama has noticed, that for legal and physical persons who have no sufficient means, credits and reduced prices will be provided.

    The third point of the plan provides introduction of obligatory medical insurance which will allow to cut down not planned budgetary expenses on payment of treatment of not insured persons. The given innovation will concern only those citizens and establishments who are able pay corresponding payments.

    According to Obama, the total cost of the program calculated for ten years, will make 900 billion dollars. The president has assured legislators, that these expenses will not lead to the further growth of budgetary deficiency, and has underlined, that reform will manage to the country more cheaply wars in Afghanistan and Iraq or reductions of the taxes undertaken by administration of George Bush.

    According to the plan of administration, means for reform will be received for the account of reduction of other articles of budgetary expenses, and also more rational distribution of incomes in the sector of medical insurance. In the long term, has noted Obama if it will be possible to limit rates of growth of expenses on insurance, the budget will win at least four billion dollars.

    Besides, Obama has assured, that expenses on reform do not threaten interests of elderly Americans, having explained, that efficiency of program Medicare serving them will be on the contrary increased. Thus the president has answered statements of critics that reform will be defective for elderly citizens.

    Reforming of system of public health services is one of key points of program Obama. Earlier it was informed, what exactly this project became the reason of decrease in popularity of the president. The organisations of conservative sense in different states organise protest actions on which blame the Washington authorities for criminal wastefulness.

    Related Posts: Health

  • John Lewis Home Insurance Advert 2013 — Things Matter

    John Lewis Home Insurance Advert 2013 — Things Matter

    Nina Nesbitt sings a beautiful cover of Fleetwood Mac song "Don't Stop Thinking About Tomorrow" in the new John Lewis Home Insurance TV advert, "Things Matter."

    Called "Things Matter", the new advert centres around your belongings, the things you have in your home that you perhaps don't appreciate everyday but wouldn't be without, as well as the sentimental items. The common thread through all of them is that everything matters. We want to capture the emotional side of insurance with the family connection to your home and its contents. We believe this fits in perfectly with the John Lewis Insurance brand and is what sits at the heart of all our products. The fundamental reason for any insurance is to make you feel you have the right protection for your home, your pets and even your car.

    Using stop-frame animation, we follow the story of the entire contents of a family's house coming to life in ways that reflect their personality and character making their way out of the house, and assemble on the lawn for a family photo. It's a touching, poignant portrait of our family and all the items they own.

    We strive to provide excellent product design and customer service and with our new positioning we're aiming to change the landscape of the insurance market with a more emotional story. via:

    Credits:
    Creative Ad Agency: adam&eve DDB
    Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp
    Creatives: Simon Lloyd, Christine Turner, Rory Hall, Steph Ellis
    Agency producer: Sophie Smith
    Director: Dougal Wilson
    Production company: Blink
    Animation: Clapham Road Studios
    Producer: Ewen Brown
    Production manager: Josh Smith
    Lighting: Camera Man
    Editor: Joe Guest
    Post production: MPC
    VFX Supervisor: Tom Harding
    Audio: Anthony Moore at Factory Studios
    Music: Finger Music

  • Astronaut Alan in Epic Money Supermarket Ad

    Astronaut Alan in Epic Money Supermarket Ad

    MoneySupermarket is set to launch its biggest and most epic ad so far with the latest iteration in its ‘You’'re So Money Supermarket’ campaign with epic Alan starring in the "Astronaut" advert.

    An extension of the feel good theme – Save Money, Feel Epic! – the new ad due to launch this Monday (January 7) was created by Mother London and takes money saving into space!

    As the brand looks to continue to amplify just how awesome it feels to save money, the latest ad follows the transformation of everyday man ‘Alan’, who feels epic after saving £300 on his car insurance.

    Filmed on location, Alan and his family join a crowd of spectators waiting to see a rocket launch. Having grabbed his son’s lunchbox and a cycle helmet, Alan marches straight through security in the direction of the launch pad. In a scene reminiscent of Apollo 13 or Armageddon, no one seems to mind that Alan is wearing a cycling helmet as he walks across the gantry and into his seat.

    As the rocket takes off, we see Alan’s wife look for the car keys; failing to find them, the ad cuts to Alan looking on calmly as he notices the key float up past his head.

    The action is set to the famous Top Gun soundtrack of “Take My Breath Away” by Berlin.

    Mother has created a full-length 60” and 10’’ ad for the launch, which focuses on car insurance. There will also be a radio version of the ad.

    The campaign will also have additional marketing support with activity across PR, CRM, and social media channels.

    Paul Troy, Director of Consumer Marketing, MoneySupermarket, said: “Times are pretty tough out there right now for families in the UK. Comparing the cost of household bills can make a real difference to every day family budgets. Saving money, particularly in January when you’re trying to get the new year off to a good start financially, can feel amazing and give you a great sense of achievement. In the ad Alan saved £300 on his car insurance, however, the average amount MoneySupermarket customers can save by using the site is an even more heroic £394. What better way to demonstrate the euphoria you can feel when you get a great deal than to watch our hero waltz onto a space rocket and launch into space?”

    Tim McNaughton, Creative Director said: “In this ad our hero Alan from Stoke-on-Trent saves money on his car insurance and feels so totally epic that he strides past the security at Cape Canaveral Space Center and leads a crew of lantern-jawed, Yankee astronauts into space. Go Alan, you sexy, money-saving hero! Go!”

    Credits:
    Creative Agency: Mother, London
    Director: The Glue Society
    Production Company: Independent
    Producer: Jason Kemp
    Editor: Adam Spivey @ The Playroom
    Post Production: The Mill
    Audio post-production: 750mph
    DoP: Don Burgess
    MEDIA
    Media Agency: Mediacom

  • DDB Canada Drives Home With BCAA Business

    DDB Canada Drives Home With BCAA Business

    Vancouver, September 5, 2013 – DDB Canada is pleased to announce that the British Columbia Automobile Association (BCAA), after an extensive search, has selected the Vancouver office as its agency of record (AOR), responsible for the BCAA brand and its lines of products and services. As its new agency partner, DDB Canada will help BCAA drive new membership, introduce new products and further strengthen the organization’s relationships with its 800,000+ members across British Columbia.

    “BCAA started in the area of roadside assistance, but has evolved into a multifaceted brand that places its members and customers at the heart of every service it provides,” says Lance Saunders, executive vice president managing director, DDB Canada, Vancouver. “When you truly look after your members and customers, like the way BCAA does, they can become strong brand advocates, harnessing the power of word of mouth, digital and social tools to spread positive messages. For an agency, this is a dream foundation to build from.”

    Effective September 2013, DDB Canada/Vancouver will provide strategy, creative, media buying and planning services, in partnership with OMD Vancouver.

    “We are excited to partner with DDB Canada,” says Heidi Worthington, senior vice president and chief marketing officer, BCAA. “At BCAA, we consider our agency as a strategic partner. DDB combines award-winning creative with insight-rich strategy, which will help to further strengthen the BCAA brand. Our trust and reputation with our members and customers is the foundation for our growth. It is from this solid base that BCAA will continue to provide an outstanding experience with our insurance, roadside assistance services, and further expand our product offerings and member savings partners worldwide.”

    About BCAA

    BCAA is one of the most trusted organizations in British Columbia, serving one in four B.C. households. With over 800,000 Members, BCAA provides an array of home, auto and travel insurance products, roadside assistance and Member savings at over 150,000 partner locations worldwide. J.D. Power has ranked BCAA “Highest In Customer Satisfaction among Home Insurance Providers in Western Canada” two years in a row (2012 and 2013) – details at jdpower.com. Now in its 107th year, BCAA has over $400 million in annual sales, 27 locations and over 900 employees. To learn more about the benefits of BCAA Membership, visit bcaa.com and for more information on the BCAA Road Safety Foundation visit bcaaroadsafety.com

    About DDB Canada

    Named Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Worldwide (digital and social), Karacters Design Group, RAPP Canada (direct) DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

  • "Jack in the Box: University of Farmers" New Farmers Insurance Commercial

    "Jack in the Box: University of Farmers" New Farmers Insurance Commercial

    New spot for Farmers Insurance entitled "Jack In The Box, The University of Farmers" starring J.K. Simmons as Professor Nathaniel Burke, who teaches America's smartest insurance agents how to help their customers avoid costly surprises.

    Credits:
    Agency: RPA
    ECD: Joe Baratelli
    GCD: Pat Mendelson
    CDs: Tom Hamling, Laura Hauseman
    ACD/CW: Damian Fratecelli
    Senior AD: Katie Carlile
    EVP, Executive Producer, Content: Gary Paticoff
    Senior Producer: Selena Pizarro
    Assistant Producer: Whitney Young

    Production Co: über content
    Director: Fred Savage
    DP: Chris Soos
    Executive Producer: Preston Lee
    Line Producer: Cory Berg
    Production Designer: Andy Reznik

    Editorial Company: Spot Welders
    Editor: Haines Hall
    Assistant Editor: Paul Sabater
    Post Producer: Patrick McElroy

    Telecine: Company 3, Santa Monica, CA
    Artist: Stefan Sonnenfeld
    EP: Rhubie Jovanov

    Visual Effects Company: Public VFX
    Lead Flame Artist: James Allen
    VFX Producer: Marlo Kinsey/Kim Nagel
    VFX CD: Tony Smoller
    Title Design: Laundry! TV
    Audio Post Company: Lime Studios
    Audio Post Mixer: Loren Sibler
    Music Company: Elias Arts, LA
    Composer/Arranger: Jonathan Elias
    Executive Producer: Ann Haugen
    Creative Director: Dave Gold
    Music: Ramblin Man

  • Peugeot Just Add Fuel TV Ad "Gary's Cat Is Missing"

    Peugeot Just Add Fuel TV Ad "Gary's Cat Is Missing"

    Havas Worldwide London is behind a major new ad campaign for car maker Peugeot, promoting its ‘Just Add FuelTM’ finance package.

    The idea behind the campaign is that Peugeot takes the stress out of buying a new car. It shows that people don’t need to worry about things that don’t affect them, and that with Peugeot’s ‘Just Add FuelTM’ finance package, they also do not need to worry about the car insurance for three years.

    In the TV ad, ‘Gary’s Cat’, we are told the sad story of a worried man looking for his missing feline in the pouring rain, before the voiceover tells us: ‘Hang on. You don’t know Gary do you. Well, don’t worry then.’ It cuts to a couple driving a new Peugeot 208, having a great, worry-free time, and explains the benefits of the ‘Just Add FuelTM’ package, a single monthly amount that covers car tax, warranty, breakdown cover and comprehensive insurance for three years.

    Dom Gettins, Creative Director at Havas Worldwide London, said: “Hunting through car insurance deals isn’t everyone’s idea of a good time so Peugeot’s ‘Just Add FuelTM’ is a brilliant idea, and we wanted to create an ad that would appeal to people who have better things to do with their lives than worry.”

    Morgan Lecoupeur, Marketing Director at Peugeot UK, said: “With a unique and highly-attractive product in ‘Just Add FuelTM’ we needed a great idea, with a serious and an amusing aspect, also saluting our ‘Motion & Emotion’ signature, and I think Gary’s Cat will give us the awareness we seek from Christmas Day, as it airs for the first time.”

    Credits:
    Creative Ad Agency: Havas Worldwide, London
    Creative Director: Dom Gettins
    Art Director: George Brettel
    Copywriter: George Brettel
    Account Director: Jess Tarpey
    Agency Producer: Laura Middleton
    Director/Production Co: The Sniper Twins / Smuggler
    Producer: Nick Fewtrell
    Editor: Andy Mcgraw
    Post Production: The Mill
    Sound Design: Angell Sound
    DoP: Jan Richter Friis

  • MetLife "Whistle" Ad — Life Insurance In A Box — At Walmart

    MetLife "Whistle" Ad — Life Insurance In A Box — At Walmart

    Here is the latest commercial for MetLife entitled "Whistle" starring Snoopy and the Peanuts Gang characters. The ad introduces a whole new way to buy life insurance...in a box, with Snoopy on the cover, at Walmart.

    MetLife introduces a brand new way to buy life insurance. And we're getting a little help from the Peanuts gang to explain just how easy it is. To get started, pick up a box at select Georgia and South Carolina Walmart stores today.
    start.

  • New Comparis Ad Blackly Comic Spot

    New Comparis Ad Blackly Comic Spot

    Credits and Comparis Blackly Comic commercial info.
    Imagine that you're stuck in hospital next to a fellow patient who just wont let you forget that you paid more for the same health insurance than he did. You call the nurse to complain but she's just as unconcerned as the guy in the next bed.
    Walker's latest campaign for online price comparison service, Comparis uses this nightmare scenario to dramatize the fact that many people pay higher premiums for essentially the same level of health insurance. So, should the unthinkable happen, and you find yourself in a full-body plaster cast lying next to the word's most irritating man, then you'd really wish that you had spent a few minutes checking out the Comparis website to see what you could have saved. You have been warned.

    Advertising Agency: Walker, Zurich, Switzerland
    Executive Creative Director: Pius Walker
    Art director: Golf Nuntawat Chaipornkaew
    Copywriters: Roger Beckett, Golf Nuntawat Chaipornkaew
    Account Directors: Lisa Binkert, Cornelia Nunlist
    Graphic Designer: Philipp Dornbierer
    Production House: Knucklehead
    Director: Ben Gregor
    DOP: Douglas Koch
    Producer: Jane Tredget
    Editor: Mark Burnett Speade

  • Allstate Insurance Ad Campaign Says Thank You

    Allstate Insurance Ad Campaign Says Thank You

    Allstate Insurance Thanksgiving ad campaign says thank you to their agents for all their efforts after Super Storm Sandy. Three new commercials, two of which will highlight Allstate agents (below) Frank Vento and Lilian Rodriguez.

    Sandy was one of the most devastating storms to hit our country in the last 50 years. Over 50 million Americans in 20 states were impacted. Today, Allstate would like to thank the over 1,000 Allstate Agents who worked around the clock, helping customers before, during and after, super storm Sandy. All of you truly are, Agents of Good. Share their good works with others.

    Staten Island, NY was heavily impacted by Sandy. Allstate would like to thank local Allstate Agent Frank Vento whose hard work & dedication made a difference in peoples' lives. Frank truly is an Agent of Good.

    Allstate Agent Lilian Rodriguez's home was flooded during Sandy. Despite her own problems, she put her customers' problems first. Allstate would like to acknowledge her efforts. Lilian truly is an Agent of Good.

  • AllState Insurance Ad | "Mayhem" The Apple Video

    AllState Insurance Ad | "Mayhem" The Apple Video

    A new commercial for AllState Insurance, "Mayhem." The forbidden fruit, Apple tempts Adam and Eve in the Garden of Eden and we follow his journey throughout history to present day. Mayhem has been and always will be everywhere, luckily we are in good hands with Allstate.

    Credits:
    Advertising 
Agency: Leo Burnett
, Chicago, USA
    Chief Creative Officer: Susan Credle
    Executive Creative Director: Charley Wickman
    Creative Directors: Britt Nolan, Mikal Pittman
    Art Director: Christopher Walker

    Copywriters: Alan Shen, Brandan Jenkins
    Executive Producer: Tom Keramidas

    Producer: Bryan Litman
Account: Katie Newman, Jason Georgen, Corbett Drummey
    Production Company: Epoch

    Director: Phil Morrison

    Editorial House: White House
    Editor: Matthew Wood
    Assistant Editor: Dan Zabinski

    Producer: Laurie Adrianopoli
    Director Of Photography: Darek Wolski
    Vfx: Mpc

  • Dutch Insurance Companies Are So Good Your Next Car Fire Will Make You Sing With Joy

    Dutch Insurance Companies Are So Good Your Next Car Fire Will Make You Sing With Joy

    Funny commercial from the Netherlands for the auto insurance company Nationale Nederlanden. The tagline translates to: "Because you want to be able to continue your way carefree after a case of car damage," spot title "Sound of Music."

    Credits:
    Creative Ad Agency: JWT, Amsterdam
    Directed: Sam Cadman
    Shot by Franz Lustig
    via: The Amsterdam Ad Blog

  • Liberty Mutual Insurance Commercial "Humans"

    Liberty Mutual Insurance Commercial "Humans"

    This masterpiece of humanity aired on TV over the weekend during the London Olympics. The Liberty Mutual Insurance commercial entitled "Humans" features not only the music of Human League and the song "Human" but some funny yet realistic life experiences.

    Credits:
    Ad Agency: Hill Holliday
    Paul Giamatti is the voice over for the spot.

  • The Pillsbury Dough Boy Stars In The Newest GEICO TV Commercial

    The Pillsbury Dough Boy Stars In The Newest GEICO TV Commercial

    Now how can you resist the charming laughter of the Pillsbury Dough Boy in this cute new ad for GEICO Insurance? Watch as the The Dough Boy attempts to get it together as he goes through an airport security check in the ad entitled "Happier than the Pillsbury Doughboy on His Way to a Baking Convention". He joins Dikembe Mutombo in Geico's cast of characters for the "Happier Than" ad campaign.

    Credits:
    Creative Advertising Agency: The Martin Agency
    CCO: Joe Alexander
    Group Creative Director: Steve Bassett
    Creative Director: Wade Alger
    Art Director: Sean Riley
    Senior Copywriter: Ken Marcus
    Executive Broadcast Producer: Molly Souter
    Agency Producer: Samantha Tucker
    Agency Junior Producer: Emily Taylor
    Prod. Co.: Hungry Man
    Director: Wayne McClammy
    DOP: Tim Ives
    Exec. Producer: Kevin Byrne
    Producer: Nate Young
    Production Supervisor: Steve Ruggieri
    Editorial: Makenzie Cutler
    VFX: The Mill
    Audio Post: Rainmaker Studios

  • Progressive Insurance — Rate Suckers Ad

    Progressive Insurance — Rate Suckers Ad

    Credits:
    Advertising Agency: Arnold Worldwide
    Chief Creative Officer: Pete Favat
    Group Creative Director: Pete Johnson
    Creative Directors: Sean McBride, Josh Tetrault
    Art Director: Josh Tetrault, Doug Harry
    Copywriter: Pete Johnson, Sean McBride, Peter Hughes
    Account: Elliott Seaborn, Vallerie Bettini, Hannah Schaefer, Tyler Tory-Murphy
    Producer: Jaime Guild, Bill Goodell
    Director: Ruben Fleischer
    Production Company: Caviar
    Digital compositing and effects: MPC
    Editorial: Rock Paper Scissors
    Editor: Carlos Arias

  • Funny Spoof Ad For Centraal Beheer Takes The Felix Baumgartner Space Jump To New Heights

    Funny Spoof Ad For Centraal Beheer Takes The Felix Baumgartner Space Jump To New Heights

    Here is a funny spoof ad/spec ad for the European Insurance Company Centraal Beheer that takes the Felix Baumgartner/Red Bull epic space jump to new heights, literally. Centraal Beheer known for their funny commercials may not have officially approved this ad but we love it.

    Credits:
    Creative Agency: Khanna \ Reidinga
    Directed by Gerrit Willemsen (CZAR)
    Post production by Justin Baker (the Bakery)
    Sound by Feike de Wit (Soundcircus Kees Kroot)
    via: Amsterdam Ad Blog

  • Confused.com Defends Their Soon To Be Banned BJ In The Car Ad

    Confused.com Defends Their Soon To Be Banned BJ In The Car Ad

    UK based Confused.com is defending their newest advert starring Brian the robot after the ad watchdog receives several complaints that the spot shows a couple being interrupted while she is giving him what seems to be as they say in the England "dogging".
    According to Campaign Live so far the ad has received 20 complaints and a spokesman for the Advertising Standards Authority said that the main claims against the ad were that it was offensive, distasteful, suggestive of sexual activity, degrading to women and inappropriate for children.

    However, Joby Russell, the marketing director of Confused.com, dismissed the comments and said: "Admittedly, the woman is somewhat startled by Brian appearing in the car window, having been tying her shoelace."
    He explained that Brian could not help but try and help people save money on their car insurance, and said: "However, this does mean that he sometimes finds himself in awkward situations.
    "With Brian’s passion to help people save money, all we can say is watch out for where he might find himself next."
    Confused.com introduced Brian the robot into its ads in May, replacing the singing animated character Cara, as part of a complete brand overhaul by Publicis London

  • William Shatner and State Farm Insurance Want You To Be Safe With Your Deep Fried Turkey This Thanksgiving

    William Shatner and State Farm Insurance Want You To Be Safe With Your Deep Fried Turkey This Thanksgiving

    William Shatner and State Farm present "Eat, Fry, Love," a turkey fryer fire cautionary tale...A cautionary Remix.
    Last year State Farm teamed up with William Shatner to produce a short video dramatizing an actual accident where the celebrity was burned in a turkey fryer mishap on Thanksgiving. As a result of the video and safety campaign last year, State Farm grease & cooking related fire claims occurring on Thanksgiving Day were carved in half and the daily average for the entire month reached a seven year low. It seems that William Shatner really DID help save the world from exploding turkeys. To get the safety message out in 2012, State Farm worked with John Boswell, aka melodysheep on YouTube, to auto-tune the Shatner turkey fryer video. Called "Eat, Fry, Love: A Cautionary Remix", Boswell injected the perfect blend of creativity and repetition to create a Thanksgiving safety anthem sure to have families clamoring for a moister, tastier and turkey.

  • GEICO Gecko Helzberg Diamonds Commercial 2012 The Best Man

    GEICO Gecko Helzberg Diamonds Commercial 2012 The Best Man

    When you save people a bunch of money on their car insurance, it's no surprise that they're pretty happy.
    But happy enough to make you their best man at their wedding?
    Yep, that too.

    Credits:
    Creative Agency: Martin Agency

  • Chris Paul Disappearing Act In New NBA Unbelievable is Big Commercial

    Chris Paul Disappearing Act In New NBA Unbelievable is Big Commercial

    The NBA is out with two new commercials, "The Disappearing Act" is directed by Spike Lee and stars Magic Johnson, Steve Nash, and Chris Paul.

    CP3 bursts on and off the court in a puff of smoke, so fast that at one point he leaves the court and appears at a table in a diner with other point guard greats, Magic and Nash. In a flash, CP3 is headed back to the hoop and scores!

    Credits:
    Ad Agency: Goodby Silverstein & Partners.

    Check out Chris Paul in the "Born To Assist" State Farm Insurance ad, this kid can act too.