The Ontario Nurses Association (the union that represents almost 60,000 registered nurses and health professionals in Ontario), and Toronto based ad agency Doug & Serge idolize these health care pros much like sports superstars in print campaign.
Press release: “We know and most Ontarians understand that nurses really are the most valuable players in health care,” says ONA President Linda Haslam-Stroud, RN. “Anyone who has used the health care system has seen the extraordinary skills, dedication and value that nurses bring to the table each and every day. These transit shelter ads continue to make the point that nurses are the heroes of health care.” Haslam-Stroud says that, “Our health care system desperately needs the invaluable skills and care that nurses bring, and the government must recognize the fact that dollar for dollar, nurses are the best value in health care.”
To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too. Developed by DDB Canada's Toronto office, the integrated campaign encourages women to take better care of their health. Full press below.
Toronto, January 24, 2013 — Heart disease and stroke is a leading cause of death for women in Canada1, yet 80 per cent of the risks can be reduced through lifestyle changes. To encourage women to prioritize their own well-being, Becel® recently launched a heartwarming integrated advertising campaign encouraging moms to take action and take better care of their health.
Becel® is the founding sponsor of the Heart and Stroke Foundation’s The Heart Truth™ campaign, which calls on women to put their own health first by assessing their risk for heart disease and stroke, talking to their doctor, and making heart healthy lifestyle choices in order to enjoy a long and healthy life with their loved ones.
“Heart disease and stroke take one in three Canadian women before their time2, resulting in too many children losing their mothers,” says Margaret McKellar, senior marketing manager – Spreads Canada. “Becel wants to drive home the relevance of heart disease and stroke with women and provide them with the tools necessary to make positive changes in their lives.”
With moms more likely to listen to their children than a marketing message, Becel® enlisted the help of elementary school students of an Ottawa public school to surprise their moms by reading aloud heartfelt letters explaining, in their own words, how well their mothers take care of them. The emotional live event created in partnership with the Heart and Stroke Foundation, was filmed for the campaign.
“Women put too much pressure on themselves and sometimes are so focused on the health and happiness of their family that their own health is sacrificed,” says Denise Rossetto, mother of twins and creative director at DDB Canada. “If a woman doesn’t look after herself, she may not be around for her family.”
Developed by DDB Canada’s Toronto office, the national integrated campaign, includes English and French versions of the spot “Love Letters,” an online video, entitled “It’s OK Mom” that people can personalize to encourage a mom and share with their social networks, and digital advertising, which is being supported with public relations and a blogger outreach program. To learn heart healthy tips, get a behind-the-scenes look of the commercial and read the children’s love letters, consumers can visit the campaign site: Becel.ca/EncourageAMom.
The campaign is the result of collaboration between Becel’s agency partners, with DDB Canada’s Toronto office responsible for the strategy, mass, digital and social executions, working closely with DDB Canada Montreal (French adaptation), Edelman (public relations and social media), Mindshare (media), Integrated (shopper marketing) and Ariad Communications (eblast), in partnership with Sapient who is responsible for Becel.ca.
The “Love Letters” TV spot launched on January 21, 2013, followed by cinema and digital campaign elements in market the first week in February for Heart Month.
DDB Canada has partnered with Unilever Canada as Becel’s agency of record since 2009.
The US president Barack Obama has acted on Wednesday, on September, 9th, with the reference to the Congress in which has stated the basic points of the program of reforming of system of public health services, informs Associated Press.
According to Obama, at the heart of the plan of reforms three purposes lay. The first of them is improvement of conditions of medical insurance for those citizens who have already got the policy. In particular, it is a question of restriction of insurance payments and an interdiction for insurers to limit limits of cost of programs of treatment.
The second purpose of the program is creation of a stock exchange for insurers which will allow to get the insurance for reasonable money to those Americans at whom the insurance while is not present. Thus Obama has noticed, that for legal and physical persons who have no sufficient means, credits and reduced prices will be provided.
The third point of the plan provides introduction of obligatory medical insurance which will allow to cut down not planned budgetary expenses on payment of treatment of not insured persons. The given innovation will concern only those citizens and establishments who are able pay corresponding payments.
According to Obama, the total cost of the program calculated for ten years, will make 900 billion dollars. The president has assured legislators, that these expenses will not lead to the further growth of budgetary deficiency, and has underlined, that reform will manage to the country more cheaply wars in Afghanistan and Iraq or reductions of the taxes undertaken by administration of George Bush.
According to the plan of administration, means for reform will be received for the account of reduction of other articles of budgetary expenses, and also more rational distribution of incomes in the sector of medical insurance. In the long term, has noted Obama if it will be possible to limit rates of growth of expenses on insurance, the budget will win at least four billion dollars.
Besides, Obama has assured, that expenses on reform do not threaten interests of elderly Americans, having explained, that efficiency of program Medicare serving them will be on the contrary increased. Thus the president has answered statements of critics that reform will be defective for elderly citizens.
Reforming of system of public health services is one of key points of program Obama. Earlier it was informed, what exactly this project became the reason of decrease in popularity of the president. The organisations of conservative sense in different states organise protest actions on which blame the Washington authorities for criminal wastefulness.
Category: Health & Beauty
Agency: Stark
Brand: Belair Health Club
Advertising Agency: Stark Communications, Kerala, India
Executive Creative Director: Shelton Pinheiro
Creative Director: Ajith Gopinath
Art Director: Nidhin Nandakumar
Copywriter: Ajith Gopinath
Illustrator: Nidhin Nandakumar
The Heart and Stroke Foundation asks: What will your last 10 years look like? New print, television and online campaign launched this week, via Toronto agency Lowe Roche, the Heart and Stroke Foundation is urging Canadians to take action and "Make Health Last".
The visual narrative in the thought-provoking 60-second broadcast spot juxtaposes imagery of a healthy older man's life to that of an unhealthy one. View "Make Health Last. What will your last 10 years look like?" https://www.youtube.com/watch?&v=Qo6QNU8kHxI
The Heart and Stroke Foundation launched "Make Health Last" to help motivate and support Canadians to live the lives they want in their later years. Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. At http://www.makehealthlast.ca users can learn how to change your future and grow old with vitality.
Credits: Agency: Lowe Roche, Toronto Creative Director: Sean Ohlenkamp Associate Creative Directors: JP Gravina, Simon Craig Account Manager: Laura Davis Agency Producer: Producer: Sandy Cole Director: The Dempseys Production Company: OPC Director of Photography: John Houtman Executive Producers: Harland Weiss, Donovan Boden Line Producer: Kelly King Editorial House: Rooster Post Editor: Mick Griffin Assistant Editor: Jesse Unruh Visual Effects: Track & Field VFX/Flame Artist: Ernie Mordak Music: Vapor Music via: Glossy
Ontario students launch "Stick It To Fast Food" campaign and urge everyone to join the fast food boycott.
See all the posters, logos and banners from the Stick It Shout page. I'll give these kids credit for having the courage and the smarts to start this campaign, but it's going to be challenging...as I was reading more about the Stick It campaign and found myself reading the article Helen Branswell of The Canadian Press News wrote on the CTV News website, I couldn't help but laugh at the advertisement that displayed, image below.
Here is the Who, What, Why and How the Stick It To Fast Food Campaign came to be (from their website) WHO A collaborative effort by high school students across Ontario, the Ontario Student Trustee Association (OSTA-AECO) and Key Gordon Communications, a Toronto-based Design firm. WHAT Social media driven fast food boycott and awareness campaign. WHEN Boycott = November. Uncooling fast food = forever. WHERE Today, Ontario. Tomorrow, across the globe. We know what you’re thinking: who the hell designed this campaign? That logo, it’s so obscene! Yeah, it’s a little crude, but that’s exactly how we wanted it to be. That’s why you’re here isn’t it? That’s why it grabbed your attention. That’s also why it empowers individuals and helps to un-cool something that should have been un-cooled a long time ago.
The Stick It logo was developed by the guys at Key Gordon Communications. Stick It was designed to grab attention with its racy logo and simplify the too often conflicting health messages directed at today’s youth. The quality of the food you eat matters. It’s not the only thing that matters, but it is freaking important. It really shouldn’t take a team of scientists to figure out that fast food isn’t good for you to eat everyday. You’re better off bringing a lunch.
In May, 2012, Grant Gordon, Founder of Key Gordon, was invited by the Ontario Student Trustees` Association (OSTA-AECO) to speak at their annual conference. This group of peer-elected super-students represent Ontario’s 2.4 million students and bring the student voice to the Ministry of Education, school boards, and education-stakeholders. Grant’s passionate remarks about the food industry and the health problems related to poor eating habits inspired the students. They asked Grant how they could make a difference. Grant shared the germ of an idea – the badass logo.
The student trustees were immediately engaged. Key Gordon was flooded with emails!
So Grant and OSTA-AECO began to collaborate on the idea for a boycott of fast food and soon the campaign was born. The Stick It to Fast Food campaign is simple, clear and has an achievable goal: to empower youth to take care of their health through cooking for themselves and swearing off fast food junk. We don’t want to ban fast food but we do want it to be ‘de-normalized’. Too many people eat it everyday.
We’re pretty stoked about how it worked out. It’s student driven, it’s grassroots, and it developed organically – just the way an activist campaign should. Only this one has a sweet logo and website.
More about Stick It To Fast Food on their website and Facebook page HERE and HERE.
Over the last year, swine flu, or H1N1, has received a lot of press. Though it can be a particularly strong strain of the flu virus, it is important to remember that it is just that: the flu virus. In most cases, this flu is nothing to get too alarmed about. It is, however, important to take precautions to avoid catching any flu, including getting the flu vaccine.
This year’s regular flu vaccine will not protect you from the Swine Flu, but there is a special vaccine for this strain. Anyone who has a compromised immune system, as well as young children and the elderly, may particularly need to get a flu vaccine.
The Swine Flu has received so much attention because it is a new strain of flu virus. This is important simply because the fact that it’s new means that our population has little immunity from it, so it spreads more easily from person to person.
To prevent the spread of swine flu, and other viruses, there are some precautions that all of us should take. The first is to stay home when you’re sick. This helps avoid the spread of viruses. Secondly, cover your sneezes and coughs. And, finally, wash your hands frequently. When you’re not able to wash your hands, hand sanitizers are a good substitute, so long as they are alcohol based.
Symptoms of the swine flu are not that different than the symptoms of other flu viruses. They include:
fever, which is usually high, but unlike seasonal flu, is sometimes absent;
cough;
runny nose or stuffy nose;
sore throat;
body aches;
headache;
chills;
fatigue or tiredness, which can be extreme;
diarrhea and vomiting, sometimes, but more commonly seen than with seasonal flu.
More serious cases of the swine flu can include a respiratory infection or pneumonia. If you have a bad cold coupled with extreme fatigue and body aches; it’s often wise to assume that it’s the flu and visit your doctor. There are flu medications that, when taken early enough after onset, can shorten the duration of both the swine flu and seasonal flu.
Flu complications are the most likely in the elderly, the very young, and those with medical problems. These people should be vaccinated, and should seek treatment early. Nearly all of the deaths that have occurred from this year’s swine flu outbreak have been among those who already suffered from ill health.
If you’re healthy but interact with the public, a vaccine might still be a wise idea; just to ensure you stay well this flu season. The swine flu has not had nearly the impact that was predicted. However, this is likely because most of the population heeded the warnings, got their vaccinations and looked for signs of illness.
It’s likely that this strain of flu may be here to stay. But, as we develop immunity to it through outbreaks and vaccinations, it should no longer be something for which we have so much concern.
An emotional and uplifting new TV ad for Toronto's Hospital For Children's (Sick Kids) fall brand campaign. The commercial is wrapped around their signature line "Together We Will," and helps to capture the strength, compassion and determination that make SickKids the incredible place that it is. This spot feature real SickKids patients, families and staff singing along to Roy Orbison's "You Got It" and highlights unconditional love among families and the lengths to which they go, together with SickKids staff, to help make sick children better.
Learn more about the campaign please visit www.sickkidsfoundation.com/together. Full Press Release below.
SickKids campaign rallies community to come together to support children’s health“Together We Will” emphasizes strength in unity Picture this: A four year old leukemia patient braving the MRI table for his next scan. A newborn in an isolet hooked up to oxygen. A child being rushed to the emergency department by ambulance. A dad cradling his baby in a rocking chair in the baby’s hospital room. A teenage cancer patient in her bedroom putting on her wig. A mom and her son doing crafts in a hospital playroom in between his treatments.
These are just some of the scenes portrayed in a new marketing campaign for The Hospital for Sick Children (SickKids) set to launch November 12 for six weeks through to December 31, leading up to the busiest giving season of the year. The campaign is centred on the tagline “Together We Will” and emphasizes the strength of a community coming together to help improve children’s health. SickKids staff, patients and families featured in the ads help capture the strength, compassion and determination that makes the hospital an incredible place to the thousands of families who rely on it each year.
The creative concept is brought to life with a focus on the breadth of people it takes to help a sick child, both at home and at SickKids. Set to the emotional lyrics of Roy Orbison’s You Got It, the television spots feature children, youth and their parents together with SickKids staff in real hospital settings singing along to “…anything you want… you got it… baby.” The spot closes with the caption: We’ll do anything for them. But we can’t do it alone. Together We Will.
Twelve patient ambassadors aged 17 months to 17 years old from throughout Ontario, with conditions ranging from brittle bone disease to organ transplants and various childhood cancers, are featured in the campaign. Although many of them are in active treatment, these young patients muster all of their energy to sing along and lend their help to inspire people to support the hospital through donations.
“These scenes capture some of the most poignant moments between a child and their parents or their medical team, reflecting the family-centred care approach at SickKids,” says Ted Garrard, President and CEO, SickKids Foundation. “This campaign truly illustrates the lengths to which staff and families will go, together, to help improve and save children’s lives. Families know they can count on the multidisciplinary medical teams at the hospital when their children need them. This holiday season we need the community’s support to help SickKids continue to be there for anything our patients need, now and in the future.”
In keeping with the spirit of a community joining forces to help children who need life-saving medical care, a mural featuring leukemia patient Hunter Kemp, 5, and a sampling of 19 representatives from his SickKids circle of care will be installed at Dundas subway station. In the mural, Hunter is joined by his family and his extended SickKids family who have been there for him throughout his cancer treatment, including everyone from his nurse and oncologist to his Child Life Specialist and psychologist. Hospital President and CEO Mary Jo Haddad is also featured. The mural symbolizes the group of people who come together when a child is seriously ill and bears the caption: Together We Will. No Matter How Many of us it Takes. The mural is the focal point of a subway station domination which also includes branded wrapped pillars, stairs and turnstiles.
The ‘Together We Will’ theme is also integrated with the print campaign which features patients photographed with either a parent or someone from their SickKids medical team with aspirational claims of what can be achieved together with community support. Together We Will Make a Hospital Feel Nothing Like a Hospital and Together We Will Search for Answers are examples of how the print campaign aims to inspire people to help SickKids achieve its vision to advance children’s health in Toronto and around the world.
Elements of the campaign include mass marketing with television, print and out-of-home advertising including a branded domination at Dundas subway station and at 10 Dundas St. E., elevator wraps in 35 buildings and presence on 110 elevator screens throughout buildings in downtown Toronto. A: 60 second television spot is the focus of the campaign, with supporting 15-second spots, print ads and digital banner ads. The 60-second spot will run before every movie in six Cineplex theatres in the Greater Toronto Area.
There is also a digital component called SickKids Free Movie Day. People can help fill a virtual theatre online at www.sickkidsfoundation.com/together to send SickKids kids on an exclusive movie experience this holiday season. Cineplex will provide a complimentary movie screening for young patients who are healthy enough to attend the theatre in the new year.
The campaign website will go live on November 9 at www.sickkidsfoundation.com/together and will feature the 60-second television commercial and patient stories. People who wish to support SickKids can donate by visiting the Together We Will campaign website.
The Together We Will concept, creative and digital development was handled by JWT and media planning and buying was handled by Maxus. Partners Film produced the television spots, directed by Kathi Prosser, and photography for the print campaign was done by award winning photographer and filmmaker Mark Zibert.
Credits: Client: Sick Kids Foundation Agency: JWT, Toronto VP/Managing Director: Neil MacLellan Copywriter: Jed Churcher Art Director: Andy Brokenshire Agency Producer: Raquel Rose Account Director: Michelle Ching Production Company: Partners Film Director: Kathi Prosser Executive Producer: Aerin Barnes Line Producer: Amalie Bruun Director of Photography: Tico Poulakakis Editing Company: Panic and Bob Editor: David Baxter Music: Eggplant Producer & Music Director: Adam Damelin Producer: Nicola Treadgold
Credits and Comparis Blackly Comic commercial info. Imagine that you're stuck in hospital next to a fellow patient who just wont let you forget that you paid more for the same health insurance than he did. You call the nurse to complain but she's just as unconcerned as the guy in the next bed. Walker's latest campaign for online price comparison service, Comparis uses this nightmare scenario to dramatize the fact that many people pay higher premiums for essentially the same level of health insurance. So, should the unthinkable happen, and you find yourself in a full-body plaster cast lying next to the word's most irritating man, then you'd really wish that you had spent a few minutes checking out the Comparis website to see what you could have saved. You have been warned.
Advertising Agency: Walker, Zurich, Switzerland Executive Creative Director: Pius Walker Art director: Golf Nuntawat Chaipornkaew Copywriters: Roger Beckett, Golf Nuntawat Chaipornkaew Account Directors: Lisa Binkert, Cornelia Nunlist Graphic Designer: Philipp Dornbierer Production House: Knucklehead Director: Ben Gregor DOP: Douglas Koch Producer: Jane Tredget Editor: Mark Burnett Speade
OK love birds, Trojan Condoms is at again, this time they are taking to the streets with a fleet of Pleasure Carts to promote Trojan Vibrations.
Americans are getting ready to experience a pleasure revolution as the makers of Trojan™ Vibrations shake up the nation with a multi-city vibrator giveaway. Kicking off in Washington, D.C. on Tuesday, November 13th, Trojan™ Vibrations will be touring the U.S. to serve up their latest line of Trojan™ Vibrations products via specially-designed Trojan™ Vibrations Pleasure Carts modeled after traditional hot dog carts.
This holiday season, the Trojan™ Vibrations Pleasure Carts will be satisfying pleasure cravings in multiple cities across the nation, where pleasure-seekers can swing by to receive a free Trojan™ Tri-Phoria™ Vibrator or Trojan™ Pulse Vibrator, while supplies last. The giveaway comes on the heels of this summer's buzz-worthy New York City sampling effort, where the Trojan™ Vibrations Pleasure Carts were greeted by thousands.
"With the success of the Trojan™ vibrator giveaway in New York City, it is evident that Americans understand that pleasure is a normal part of sexually healthy lives," said Bruce Weiss, Vice President of Marketing, Trojan™ Sexual Health. "By innovating high quality vibrators and making them easily accessible on drugstore, mass merchandiser and grocery store shelves, Trojan™ remains dedicated to taking pleasure out of the bedroom and into the mainstream."
Vibrators, Get Your Vibrators Here!
As temperatures outside start to drop, the makers of Trojan™ Vibrations will help heat things up by deploying a fleet of Trojan™ Vibrations Pleasure Carts over the coming weeks. The tour kicks off in our nation's capital and moves on to other cities, where brand ambassadors will be on hand to distribute free Trojan™ vibrators. People can track the tour and uncover upcoming stops by visiting Facebook.com/TrojanVibrations.
First stop? Washington, D.C., Location:The Park at Fourteenth 920 14th St., NW Washington, D.C. 20005. When: Tuesday, Nov 13th from 12:00 PM — 4:00 PM.
Join the Pleasure Party: Trojan™ Vibrations unites the country with a platform that aims to bring pleasure to the people. Visit the Trojan™ Vibrations Pleasure Carts for some post-election fun.
If you can't swing by the Trojan™ Vibrations Pleasure Carts, visit Facebook.com/TrojanVibrations for a chance to win a free Trojan™ vibrator.
What's the Buzz All About?
American couples are embracing vibrators more than ever before.[i] In fact, research from The Center for Sexual Health Promotion at Indiana University found that more than one in two American women (53 percent) and close to half of all American men (45 percent) have used a vibrator in their lifetime.[ii]
The makers of Trojan™ Brand Products are helping to lead the mainstreaming of the category by making high-quality vibrators accessible across a multitude of channels—at drugstores, grocery stores, mass merchandisers, online and in select adult stores—making it easier for couples to bring a higher level of fun and intimacy into their relationships. From vibrators to a wide variety of condoms, for over 90 years, the makers of Trojan™ Brand Products have remained dedicated to providing people with the tools they need to increase the heat index in the bedroom.
Trojan™ Pulse Vibrator delivers precise stimulation and boasts six vibration modes—three speeds and three pulse patterns, and is discreet and portable.
Trojan™ Tri-Phoria™ Vibrator provides 24 unique pleasure combinations via three interchangeable tips and eight vibration modes.
Trojan™ Twister™ Vibrator offers a unique twisting handle, allowing for multiple positions and options, including four unique twistable positions and eight vibration modes of five speeds and three pulse patterns. While Twister™ will not be featured as a giveaway at the Trojan™ Vibrations Pleasure Carts, you can find it at your local drugstore.*
For more information, visit Facebook.com/TrojanVibrations or TrojanVibrations.com.
About TROJAN™ VIBRATIONS
TROJAN™ VIBRATIONS is a line of high-quality vibrators and vibrating rings that help users enhance their sexual pleasure. This premium line of products offers unique features including multiple speeds and pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual's personal preferences. For more information, visit www.TrojanVibrations.com.
Category: Business equipment & services
Client: GrupoLand
Agency: El Cuartel
Country: Spain
Creative Director: Pila Ruiz
Art Director: Angelo Bacil y Manuel Crespo
Copywriter: Sora Sans
Account manager: Elena Fernández
Inspired by a well-known advertising claim, this campaign from El Cuartel, Spain conveys a positive message about the brand. It extrapolates the health benefits to the company through a simple though striking visual image.
Ontario doctors are pushing for warning labels on junk food such as chocolate milk, pizza and grape juice box's. The OMA (Ontario Medical Association) released graphic print ad style images recently of what those warning might look if their proposal gets the go ahead, all in an effort to combat what they call an "Urgent Action to Combat Obesity Epidemic".
The Ontario’s doctors pointed to numerous anti-tobacco campaigns that have helped reduce the number of smokers, and called for the imposition of similar measures on obesity-causing foods. Anti-tobacco campaigns have helped to reduce smoking rates in Ontario from close to 50 percent in the 1960s to less than 20 percent today. Tax increases were the most important reason for this success, followed by public information (including disturbing images of diseased lungs and other graphic depictions of the negative effects of smoking), removal of retail tobacco displays, and advertising bans. To that end, Ontario should set an aggressive course with a comprehensive, multi-pronged suite of policies to reverse the course of childhood obesity.
Dr. Doug Weir, President of the Ontario Medical Association added: “We are raising a generation of children that will suffer from devastating and wholly preventable diseases, overwhelm the health system, and die prematurely. We need immediate and strong legal action to address what Ontario’s doctors are now seeing in the diabetes clinics and the stroke centers, and on the operating table: a full-scale public health crisis.”
“The time for gentle admonitions has come and gone. We need to fight this problem with proven tools like tax incentives and graphic warnings. There is an enormous body of evidence that these measures work.”
COLORECTAL CANCER ASSOCIATION OF CANADA (CCAC) urges Canadians to show the bums online for the purpose of attention attraction to necessity of regular inspection of intestines.
Favourite bums by Ogilvy Montreal
Social campaign «Get Your Butt Seen» is created by advertising agency Ogilvy Montreal and includes online, television and the outdoor advertising.
Load the bum!
The image of the buttocks can be loaded on a web site of campaign and on page Colorectal Cancer Association of Canada on Facebook. After photo loading, for you the information becomes accessible: about a cancer, preventive maintenance, about early diagnostics etc.
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Fall 2013 global advertising campaign, cärpe-díem mañana, featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest moves on campus to start her first year, the whole group of eclectic characters tags along to help her settle in. The campus is teeming with new faces as several new characters join the family shenanigans.
Now in its seventh season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
“Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” said Tommy Hilfiger. “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the Fall 2013 runway collections.”
For Fall 2013, a select group of bloggers were invited to the campaign shoot where they were given behind the scenes access to the collection and Fall 2013 shoot. The bloggers were styled in looks from the collection before they were photographed alongside The Hilfigers, integrating these bloggers into the campaign experience and allowing them to develop exclusive content for their websites and social media channels. The bloggers announced the campaign to their global audiences just days before the images broke in September books.
Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook, created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.” The head-to-toe images, accompanied by Lisa’s playful depictions, will be included in multi-page inserts in select September books, outdoor advertising and on tommy.com.
“Lisa Birnbach is a true prep connoisseur and the perfect person to characterize The Hilfigers’ unique prep style,” said Tommy Hilfiger. “I’ve loved working with Lisa throughout the years and we are excited to have her prep expertise included in this campaign season.”
“The Hilfigers continue to personify the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group. “This season we’re incorporating new content elements that celebrate the brand’s history of infusing an unexpected twist to preppy tradition. Lisa Birnbach’s playful depictions of the family’s iconic prep style add further emphasis to the youthful irreverence that has long been at the heart of the Tommy Hilfiger brand, while our global blogger partnerships celebrate the increasingly international outlook of preppy style in a way only Tommy Hilfiger has achieved. The Hilfigers campaign resonates globally with our consumers now more than ever and we are excited to continue bringing fans of the brand engaging, shoppable content each season.”
Photographed in a preppy, collegiate setting with hair by Eugene Souleiman, and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.
“The heart of The Hilfigers campaigns is all about storytelling, and this season we really tried to take it to the next level,” said Trey Laird, Laird + Partners Chief Executive and Creative Officer. “With Chloe headed off to college, the whole clan descended on campus en masse! The university setting provided the ideal backdrop for not only that perfect fall collegiate feeling, but also new characters to bring it all to life.”
Cärpe-díem mañana will break worldwide Fall 2013 as a multi-media program with an online, print, outdoor and social media presence. The advertising campaign will break in September 2013 issues starting July 23 with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Men’s Health and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns. Tommy.com and the brand’s Facebook, Twitter, Instagram and YouTube channels will feature the campaign images and video. For European consumers, a new feature on tommy.com will allow fans of the brand to seamlessly shop and discover the iconic Tommy Hilfiger products, collaborations and new collections.
The new Carlsberg TV ad,'Crate Escape', is a humorous take on the film 'The Great Escape', it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.
Our hero finds an ingenious way to not only hold his commitment to his girlfriend but add a much needed element to the spa experience: a fresh Carlsberg.
'Crate Escape' is developed by creative agency Fold7, and directed by Peter Lydon whose work includes hit Channel 4 TV shows Shameless and Teachers, and features music from the Elmer Bernstein score for 'The Great Escape'.
Barack Obama has promised to expiate fault of US authorities before the American Indians, informs USA Today. "I know, that it means, when you ignore and forget, that means to struggle from last forces so while I in the White House, you will not be forgotten", — has declared Obama at opening of conference of American Indian tribes.
Leaders of American Indian tribes in the White House
Representatives of 564 tribes recognised as the federal government, almost four hundred breeding heads have been invited to conference in the White House the invitation have accepted. The meeting, the first in own way since 1994, has taken place against proceeding lawsuits of many tribes with the government because of disputes on the rights to the earths.
"Very few people Washington so long isolated and ignored, as radical Americans", — the president has noted. According to the head of the state, Indians have all bases that with suspicion to concern the authorities: "To you said, that your earths, your religion, your culture, your languages — that all it does not belong to you".
Obama has declared, that the administration of the president has already taken measures for the help to Indians. So, in the 787-milliard plan of stimulation of economy of 100 million dollars have allocated for creation of workplaces in American Indian communities, 500 million — on development of American Indian public health services and still almost as much — on various educational programs.
The adviser of the president for affairs of Indians
Besides, Obama has underlined, that has executed a pre-election pledge, and Indians have received a powerful voice in new administration. In particular, the representative of American Indian tribe Kimberly Teehee became the adviser of the president for affairs of Indians, and the post of the deputy minister of internal affairs on American Indian affairs is registered for Larry EchoHawk.
So what's new in the coffee world? Thanks to a Canadian and founder of "Black Ivory Coffee" Blake Dinkin, there is an insanely new coffee that not only passes through an elephants digestive system (that's right elephant dung!) this coffee is so exclusive it sells for an incredible $1100 a kilo.
Dinkin says he's heard all the jokes, "There's always going to be an element of [poop] jokes in doing Black Ivory Coffee," Dinkin told the Associated Press. "But the reason why it's taken me nine years to develop this is I'm really trying to make a serious product."
A DELICACY CREATED THROUGH RELENTLESS PASSION
Ten years in the making, BLACK IVORY COFFEE is created through a process whereby coffee beans are naturally refined by Thai elephants at the Golden Elephant Triangle Foundation www.helpingelephants.org in Chiang Saen, northern Thailand. It begins with selecting the best Thai Arabica beans that have been picked from an altitude as high as 1500 meters. Once deposited by the elephants, the individual beans are hand-picked by the Mahouts and their wives and then sun-dried and roasted. Approximately 10,000 beans are picked for each kilogram of roasted coffee; thus, 33 kilograms of coffee cherries are required to produce just one kilogram of BLACK IVORY COFFEE.
COMMUNITY INVESTMENT
As a result of our commitment to elephant conservation and welfare, 8% of our sales will help fund a specialist elephant veterinarian to provide free care to all the elephants of Thailand through the Golden Triangle Asian Elephant Foundation. Additional funds will also be used to purchase medicine as well as to build a new laboratory. Production of BLACK IVORY COFFEE also provides valuable income generation for the wives of the mahouts to help cover health expenses, school fees, food, and clothing.
And, this crap ain't cheap, in some five-star luxury Thai resorts a serving sells for $50 a cup!
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