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  • Xtreme Booking 2 "Running with the Bulls" | Epic App Test

    Xtreme Booking 2 "Running with the Bulls" | Epic App Test

    So how do test a new app in today's modern world? Well, in the case of Hotels dot Com Extreme Booking campaign you head to Pamplona, Spain and have Señor Andy Bell book his hotel while running with the bulls.

    Running with the bulls is an adventure. Doing it while attempting to book a hotel with the Hotels.com mobile app? Extreme.

    The running with bulls is the second by ad agency Y&R for Hotels.com, the first Extreme Booking was a skydiving adventure (below) where a Mr. JT Holmes went skydiving in Lake Tahoe and successfully booked a hotel room on with his mobile app before he landed.

    Credits:
    Created by the Ad Agency: Young & Rubicam, Chicago.

  • Do I Have the Swine Flu?

    Do I Have the Swine Flu?
    H1N1

    All About the Swine Flu

    Over the last year, swine flu, or H1N1, has received a lot of press. Though it can be a particularly strong strain of the flu virus, it is important to remember that it is just that: the flu virus. In most cases, this flu is nothing to get too alarmed about. It is, however, important to take precautions to avoid catching any flu, including getting the flu vaccine.

    This year’s regular flu vaccine will not protect you from the Swine Flu, but there is a special vaccine for this strain. Anyone who has a compromised immune system, as well as young children and the elderly, may particularly need to get a flu vaccine.

    The Swine Flu has received so much attention because it is a new strain of flu virus. This is important simply because the fact that it’s new means that our population has little immunity from it, so it spreads more easily from person to person.

    To prevent the spread of swine flu, and other viruses, there are some precautions that all of us should take. The first is to stay home when you’re sick. This helps avoid the spread of viruses. Secondly, cover your sneezes and coughs. And, finally, wash your hands frequently. When you’re not able to wash your hands, hand sanitizers are a good substitute, so long as they are alcohol based.

    Symptoms of the swine flu are not that different than the symptoms of other flu viruses. They include:

    • fever, which is usually high, but unlike seasonal flu, is sometimes absent;
      cough;
    • runny nose or stuffy nose;
    • sore throat;
    • body aches;
    • headache;
    • chills;
    • fatigue or tiredness, which can be extreme;
    • diarrhea and vomiting, sometimes, but more commonly seen than with seasonal flu.

    More serious cases of the swine flu can include a respiratory infection or pneumonia. If you have a bad cold coupled with extreme fatigue and body aches; it’s often wise to assume that it’s the flu and visit your doctor. There are flu medications that, when taken early enough after onset, can shorten the duration of both the swine flu and seasonal flu.

    Flu complications are the most likely in the elderly, the very young, and those with medical problems. These people should be vaccinated, and should seek treatment early. Nearly all of the deaths that have occurred from this year’s swine flu outbreak have been among those who already suffered from ill health.

    If you’re healthy but interact with the public, a vaccine might still be a wise idea; just to ensure you stay well this flu season. The swine flu has not had nearly the impact that was predicted. However, this is likely because most of the population heeded the warnings, got their vaccinations and looked for signs of illness.

    It’s likely that this strain of flu may be here to stay. But, as we develop immunity to it through outbreaks and vaccinations, it should no longer be something for which we have so much concern.

    Related Posts: Health

  • Calor "Sourires de femmes"

    Calor "Sourires de femmes"

    A lot of women find hair removal using an electric epilator painful and many use alternative hair removal techniques that are known to be less painful but, unfortunately, also less effective. Thanks to its expertise and 5 years of research, Calor has launched the world’s 1st painless electric epilator. Based on unique technology that combines a desensitising function that stops the pain signal, and a refreshing function that soothes the skin, Soft Extreme is establishing itself as the painless solution for soft skin.

    In order to prove to our target audience that Soft Extreme hair removal really doesn’t hurt, Calor is beginning its promotion and launching the “Sourires de femmes” campaign. Based on the idea that when a person is in pain, it shows on their face, Calor and Publicis Conseil have designed an original concept: turning a photo shoot into a real product torture test.

    Advertising Agency: Publicis Conseil, France
    Chief Creative Officer: Olivier Altmann
    Creative Directors: Fabrice Delacourt, Olivier Desmettre
    Copywriter: Mathieu Degryse
    Art Director: Yves-Eric Deboey
    Assistant Art Director: Fanny Chevalier
    Account managers: Patrick Lara, Charlotte Baudry, Adrien Dumont, Marieke Gourdin, Imène Sellaoui, Julien Samarcq, Marina Chef
    Photographer: Kate Barry
    Art Buyers: Jean-Luc Chirio, Flore Silberfeld
    Production: Elise Gangneu

  • Samsonsite VERSUS the World Campaign

    Samsonsite VERSUS the World Campaign

    Saatchi & Saatchi Brussels today launch the latest instalment in the ‘Samsonite VERSUS the World’ campaign. ‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. Brought to life via a series of tongue-in-cheek videos, the POS and instore campaign will also run online from 11th August, 2014.

    Following on from the success of the campaign’s earlier films, the latest work introduces the many features of the Samsonite range by subjecting each product to rigorous, real-life testing. Five new products are put through their paces in a series of unexpected endurance trials in the Samsonite Quality Lab.

    Creative Director of Saatchi & Saatchi Brussels, Alexander Cha’ban said
    “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.

    Samsonite VERSUS Small Spaces
    The new Pop-FreshTM case is the ideal size for on-board luggage, and the ultimate cabin companion, easily gliding through a high-rise obstacle course of tight spaces.

    Samsonite VERSUS Everything Twice.
    At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTMcase remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.

    Samsonite VERSUS International Weather Forecast.
    Whether it’s raining cats and dogs in the UK, buckets in Belgium or nails in Canada, disastrous weather is no match for the Samsonite RainsportTM Umbrella. Constructed of storm-proofed material and innovative ‘floating ribs technology’, the ultra-flexible umbrella keeps the carrier dry in even the most extreme conditions.

    Samsonite VERSUS Boarding Time.
    In a race against time with a remote-controlled car, the new Samsonite X-Pression +TMcase emerges triumphant. The winning feature is the 360° spinning wheels that offer extreme maneuverability to help speed through airport checkpoints with the greatest of ease and agility.

    Samsonite VERSUS Risky Business.
    Even when under attack from flying tennis balls, the new TriForceTM laptop case offers the ultimate protection for your business essentials. With 360° shock absorbing casing and extra corner cushioning for a laptop, the TriForce case will protect against any unexpected falls or bumps.

      Creative Credits:  
    Creative Director: Alexander Cha’ban
    AD: Arnold Hovaert
    Copy: Damien Veys
    Production company: Denzzo
    Production Director :Lars Damoiseaux
    Producers: Jeroen Berx, Bea Catteeuw
    Account Director: Jonathan Moerkens

  • Vichy Presents Cellulite Confessions

    Vichy Presents Cellulite Confessions

    L'Oreal-owned Vichy creates a confessional-style web ad that shares the dramatic lengths women go through to eliminate cellulite.

    It's time to end the madness. #CelluliteConfessions

    When it comes to treating cellulite, women will try anything to get rid of it. Sometimes our efforts are so extreme and desperate that the only thing one can do is laugh. To that end, Vichy introduces Cellulite Confessions, a mockumentary that highlights the extreme, nonsensical, and just plain crazy treatments that women go through in the pursuit of smooth skin.

    Credits:
    Creative Ad Agency: Portal A, San Francisco.

  • Coca-Cola Creates Some Cool Extreme Ice Cube Stunts

    Coca-Cola Creates Some Cool Extreme Ice Cube Stunts

    Extreme Ice Cube Stunts: Shane and Collin send 63 ice cubes flying, dropping, and sliding into 61 Coca-Cola glasses — all in 90 seconds.

    Other Coke happenings...Coco-Cola, the Creative Marketer of the year award winner at Cannes this year revealed a special edition bottle at the event.

  • G-SHOCK by Maison Martin Margiela

    G-SHOCK by Maison Martin Margiela

    Born in 1983, G-SHOCK has spent the last 30 years pursuing innovative and enduring watchmaking. To celebrate its 30th anniversary, a special G-SHOCK by Maison Martin Margiela model has been created. Only 3,000 exclusive models will be available from a limited 300 points of sale worldwide, each tagged with an exclusive serial number. A fashion leader since its founding in 1988, through deconstruction, reinterpretation and transformation, Maison Martin Margiela has engineered a unique identity and is recognised in the fashion industry as iconoclastic and avant-garde, redefining fashion standards along the way.

    On this occasion, Maison Martin Margiela turned to WANDA DIGITAL and its directors Camille Hirigoyen and Julien Choquart (J.A.C.K) to create a visual universe around the watch: Photos, video and interactive experience.

    The interactive video allows the user to take control of the film with extreme precision by simply clicking & dragging. The experience enables Maison Martin Margiela and Casio fans to play with textures & speed and reveal the logos, on a personal and randomly built platform.

    This marks WANDA DIGITAL’s first high end Fashion project and is directed by the duo J.A.C.K well-known for their sharp art direction (Nike, Vogue...). In sticking with the Maison Martin Margiela spirit, they were willing to deviate from the classical notions of fashion and transform the experience into a true visual experiment. The interactive experience is set to be online Thursday 29th March on Maison Martin Margiela’s
    Facebook and Tumblr pages.

    Credits:
    Client: Maison Martin Margiela
    Directors: J.A.C.K
    Production: Wanda Digital
    Digital creation: Jean-Frédéric Passot
    Development: Yoann Guény
    Producer: Helene Segol
    Producer: Romain Altain Aldea

  • 4 Cadillac Luxperiments ATS Ads

    4 Cadillac Luxperiments ATS Ads

    Cadillac Luxperiments | Fancy Cake — See what happens when a multitier cake goes up against the extreme-heat chamber used to test the durability of the Cadillac ATS.

    Cadillac Luxperiments | Fancy Dining Room — See what happens when a fancy dining room goes up against the shaker platform used to test the strength and rigidity of the Cadillac ATS

    Cadillac Luxperiments | Fancy Piano — and this what happens when a grand piano goes up against the suspension test track used to develop the Cadillac ATS.

    Cadillac Luxperiments | Fancy Clock — and finally, a high-speed motor to accelerate the gears of a fancy clock like the engine of the Cadillac ATS.

    Credits:
    Created by the creative advertising agency Fallon.
    via:

  • You Do Clients, We Do Clothes!

    You Do Clients, We Do Clothes!

    Kama Sutra

    Extreme Kama Sutra

    Swedish adv agency «Volt» has shown the Kama Sutra poses in advertising of a boutique of children clothes.

    "You do the future buyers, we do clothes for them", — underlines a slogan. Visual realization shows how it's possible to make the future buyers.

    Ancient Hindus did not consider intimate entertainments as something indecent or sinful. For this reason they managed to create a masterpiece which remains to this day the most popular book.

    The Kama Sutra allows any person to open the new world of fantastic pleasures, love joys and the unearthly pleasures. Here everyone will find modern outlook on carnal joys and desired satisfaction. Learn to love itself!

  • 2012 Toyota Tacoma | Wacky Girlfriend Cliff Jump Ad

    2012 Toyota Tacoma | Wacky Girlfriend Cliff Jump Ad

    The Toyota Tacoma has earned quite a reputation among pickup trucks, which is quite a feat in a market that has been traditionally dominated by American brands like Ford, GMC, Dodge, and Chevrolet. And because competition is stiff in the segment, manufacturers often craft ads trying to convince consumers that their truck as the strongest and most durable currently available. While they all use words like “tough” and “rugged” to describe their vehicles, Toyota goes that extra mile in their most recent Tacoma commercial to bring those words to life. The ad provides a humorous twist to the theme of durability in what is sure to be one of the most memorable automobile commercials of the year.
    Set on a beach below a steep and rocky cliff, the commercial’s opening shot is of four young adults taking a joyride through the sand. Made to appear as if viewers are witnessing a home video, the truck’s passengers hoot and holler while their Tacoma kicks sand high into the air. The scene abrubtly ends as if someone began taping over the home video and cuts to a young woman, presumably the truck owner’s girlfriend, who begins to air her frustrations about “Mike” and his “precious four-by-four, hang-out-all-day with your stupid friends truck.”

    She continues her rant making fun of Mike for describing the truck as “totally sick,” and her extreme jealousy is more than apparent to viewers. It immediately becomes clear she is going to teach Mike a lesson by showing him what she really thinks of his Tacoma. At this point, viewers are sympathizing with the young woman and probably thinking of their own significant others’ prized possessions. This sympathy turns to shock, however, when at the end of the girlfriend’s rant, she turns away from the camera towards the top of the cliff and yells “push it!”
    The 2012 Tacoma bounces and flips over boulders and outcroppings, at one point somersaulting repeatedly down the hill, and the whole time the girlfriend is wildly screaming her approval. A few seconds later, when the truck makes it to the bottom of the hill, it miraculously lands right side up and seems undamaged by its rocky decent. The girlfriend screams “Noooo!” and the commercial ends with these words on the screen, “Tacoma Double Cab: Toyota Get the Feeling.”
    Obviously the commercial is a hyperbole, no pickup truck would survive such a fall unscathed. However, with it’s comedic exaggeration, Toyota has created a vivid image in the mind of the consumer. The message that the Tacoma is the toughest, most durable truck available comes across loud and clear.
    This guest post was provided by Brittany Larson of Toyota of Turnersville.

    Credits:
    Ad Agency: Saatchi & Saatchi, Los Angeles

  • Attack of the 50 Foot Cheerleader | Epix Teaser

    Attack of the 50 Foot Cheerleader | Epix Teaser

    Ad Agency Epix created this Teaser Trailer for the EPIX Original movie, "Attack of the 50FT Cheerleader". The motivation, subtext, and plot are all "BIG". The 50FT giant of a woman is Ms. Jenna Simms.

    Credits:
    Advertised brand: EPIX
    Advert title: Attack of the 50 Foot Cheerleader
    Agency: EPIX
    Creative Director: Jason Bylan
    Director: Kevin Robinson
    Production Company: Fresh Paint
    Producer: Zachary Goldberg
    Director of Photography: Zak Mulligan
    Editor: Eli Mavros
    Compositors: Carlos Foxworthy, Kevin Robinson
    Music: Extreme Music
    Sound Design: Digital Arts

  • Maxwell the Piggy Meets the Street Luge in the New GEICO Commercial

    Maxwell the Piggy Meets the Street Luge in the New GEICO Commercial

    In his quest for the most extreme thrill, Maxwell the pig shines in another great new ad for Geico as he tries out the street luge and cries wee wee wee all the way home. Well, or until he gets to a really big hill. Or crashes.

    Weeeeeeeeee, love the line heads up, just before he hits that speed bump.

  • The Most Epic Thing You Could Fry On Super Bowl Sunday Is A...TURKEY

    The Most Epic Thing You Could Fry On Super Bowl Sunday Is A...TURKEY

    Just in case you plan on deep frying a turkey for your Super Bowl XLVII party, Amanda Hesser teams up with Visa and the Visa NFL Fan Offers ad campaign to make sure you do it right. Remember kids...deep frying a turkey requires extreme kitchen safety.

    Credits:
    Ad Agency: TBWA\Chiat\Day

  • StinkDigital Controls The Weather for Geox Amphibiox

    StinkDigital Controls The Weather for Geox Amphibiox

    To launch GEOX’s newest collection of Amphibiox all-weather footwear, SMFB and Stinkdigital partnered to create ‘You Control The Weather’, an interactive film where the user influences the outcome of the story by taking control of the weather elements.

    Set in urban surroundings, the film is a love story between two strangers who face extreme weather changes that impact the course of their day. Choosing between sun, rain or snow, the user is prompted by the story narrator to set the weather of each scene in the hope to orchestrate a serendipitous meeting between the two potential lovers.

    Each scene and weather setting impacts the footwear worn by the individuals as they take their journey across the city. With the integration of a hand crafted 3D camera mapping technique, the user can zoom in on frozen moments to explore the footwear in 360°. As the camera revolves around, the user can quickly navigate through different conditions to see how each shoe’s unique performance is optimised regardless of the weather. All footwear featured in the film can be purchased at any point in the story with a click through to the online store.

    The responsive site allows users to experience the interactive film across different platforms and is specifically optimised for touch screen devices. The film was directed by Jonathan Entwistle.

    This launch follows ‘The Rainiest Place on Earth’, an interactive documentary following four volunteers who test the GEOX Amphibiox footwear in Cherrapunjee, a village in northern India with the highest annual rainfall on the planet. Awarded a Gold Cyber Cannes Lion in 2013.


    About Stinkdigital
    Stinkdigital is an interactive production company, working with clients and advertising agencies worldwide. Our services include creative concepting, design and high-end execution. We create everything from live-action films and websites, through to mobile apps and installations.

    About SMFB
    SMFB is a creatively driven, full service advertising agency. We’re an independent, efficient and hard working organization with a diverse set of skills. At SMFB we pride ourselves in creating consumer & business relevant integrated communication, to inspire and change behaviour.

    About Director
    Jonathan Entwistle is recognised as being one of the finest up-and-coming British filmmakers working today. His first short film ‘Human Beings’ was premiered exclusively online to 45,000 people and shortlisted for a 2012 Vimeo award. He is currently working with Film4 on a feature length adaptation of Charles Forsman’s The End of the Fucking World.

  • What is Vectory*? - Gavin Peacock for Vector Cereal

    What is Vectory*? - Gavin Peacock for Vector Cereal

    To showcase how Kellogg’s Vector Cereal & Bars are the fuel of the ambitious and active everyday athlete, Traffik collaborated with Gavin Peacock, a Canadian extreme sports and freestyle fitness fanatic, and the man behind the epic, viral, 365 Days of Awesome videos. Along with being featured prominently in the video, Gavin helped produce, film, direct and edit the video, which highlights everyday athletes as they push through the trials of training and competing to conquer a variety of athletic activities, and ultimately ‘Taste Vectory’.

    Creative Credits:
    Agency: Traffik
    Creative Direction: Troy McGuinness, Cam Boyd
    Art Direction: Andrei Sherwin
    Copywriting: Lino DiNallo
    Filmed and Edited by: Gavin Peacock
    Online & Transfer: Alter Ego
    Mix: Boombox

  • 4 New Axe Hair Ads — First Impressions Count

    4 New Axe Hair Ads — First Impressions Count

    The campaign, 'First Impressions Count', comprises four 20-second films which — in typical Axe style — highlight the importance of well styled hair when meeting that special someone for the first time. The ad Axe camapign includes 4 commercials: The Track, Tribe, The Surgeon, and Burglar.
    Client: Axe/Lynx
    Campaign: Axe Hair Styling
    The brief: to launch the updated AXE hair styling range with a new proposition that brings the brand’s unique promise of attraction to the category.

    The creative idea, ‘First Impressions Count’ highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed.
    David Kolbusz, Deputy Executive Creative Director at BBH London, said: “We wanted to capture a simple truth about guys and their grooming habits. Whenever a man sees a woman he fancies, he tends to touch up his hair before making the initial approach. We dramatised this behaviour by setting it in the most extreme of circumstances.”

    Credits:
    Creative Ad Agency: BBH, London
    BBH Creative Team: Matt Fitch & Mark Lewis and Harry Orton and Robin Warman
    BBH Creative Director: David Kolbusz
    BBH Producer: Charlie Dodd
    BBH Strategic Business Lead: Ngaio Pardon
    BBH Strategy Director: Dan Hauck
    BBH Strategist: Tim Jones
    BBH Team Director: Heather Cuss
    BBH Team Manager: Cressida Holmes Smith
    Production Company: Outsider and Station Films
    Director: Harold Einstein
    Executive Producer: Eric Liney
    Producer: Jon Stopp/Richard Packer
    DoP: Danny Cohen
    Post Production: The Mill
    Editor/Editing House: The Mill
    Sound: Factory

  • HP Presents "Ghost Wave" The Movie

    HP Presents "Ghost Wave" The Movie

    After scouring the planet for an undiscovered big wave, Ian Walsh and crew make a last minute call to chase a monster swell to a remote part of Western South Africa. Watch Ian as he attempts to make history on the other side of the world with South African surf legend Grant “Twiggy” Baker and next gen charger Frank Solomon.



    Brandon Porter of Whitehouse Post cuts “Ghost Wave,” HP’s latest short film starring extreme surfer Ian Walsh via 180LA. Captured by famed surf cinematographer and director Taylor Steele, the short follows Walsh and his crew as they scour the globe in search of an unknown surf break.

    The crew eventually lands in a remote fishing village on the Pacific coast of South Africa. Armed with the powerful HP Pavilion x360 for monitoring winds, swells, and tides, Walsh and his team quickly determine it to be the ideal location to scout for waves and immediately get to work chasing the elusive “Ghost Wave.”

    Porter’s deft cuts allow us to experience the adventure and thrill as the crew scrambles to catch the swell. “It was great to team up with 180LA again for this project,” says Porter. “Ian is an incredible athlete and Taylor is a fantastic director. Watching Ian drop into waves of that size without hesitation was a mind blowing experience. It was exciting to showcase his skills as a surfer and adventurer, as well as the efficiencies technology brings to finding waves like these.”

    Creative Credits:
    Advertising Agency: 180LA
    Global CEO: Michael Allen
    Executive Creative Director: William Gelner
    Creative Directors: Adam Groves, Zac Ryder
    Copywriter: Mike Van Linda
    Art Director: Brandon Sides
    Head of Production: Natasha Wellesley
    Senior Producer: David Emery
    Associate Account Director: Mike Slatkin
    Account Manager: Jamie Friedman
    Account Coordinator: Allison Landrum

    Production Company: Bully Pictures
    Director: Taylor Steele
    Camera: Starr Whitesides
    Producer: Jeff Tannebring

    Editorial Company: Whitehouse Post
    Editor: Brandon Porter
    Producer: Evan Cunningham
    Executive Producer: Joni Williamson

    Finishing Company: Carbon VFX
    Lead Flame: Pete Mayer
    Executive Producer: Marlo Baird Kinsey
    Associate Producer: Nick Vassil

    Recording Studio: TBD
    via: Trust Collective

  • Theophilus London Runs Out of Milk Luckily He Has A Chevy Sonic To Make A MilkRun

    Theophilus London Runs Out of Milk Luckily He Has A Chevy Sonic To Make A MilkRun

    Theophilus London takes a wild in this new commercial for Chevy and it's tiny but mighty Sonic. The lengths Theo goes to to find milk and quench his cereal craving seem extreme but I guess Mr. London watched Dwayne "The Rock" Johnson go for milk in the "got milk?" Super Bowl ad and thought hey I can do that...

    The Sonic milk run ad is the work of agency Commenwealth.

  • China as the world centre

    China as the world centre
    To begin with I suggest to look at a picture in the big permission.Chinese servants
    There is such Chinese artist Lui Liu which is known enough in China. In particular, the picture «Chinese servants» — gives very good understanding about world system in understanding of Chineses in which centre of the Universe without fail settles down Celestial. For the interested China far not a secret, that Chineses the nation haughty though Chineses will not say directly to you it.

    Plot strange enough. Naked and not so naked white aunts in the foreground, some sit on the earth. And Chineses also it is not visible, only are looked through somewhere on a background. At once there is a question on the picture name. Where, actually, servants. It is known, who the Chinese language is extremely rich on symbols and hints that promoted a wide circulation of allegories not only in the literature, but also in the Chinese art as a whole. I do not speak about riches of the numerology, leaving in an extreme antiquity.

    For understanding of a plot of a picture, it is necessary to mean, that it is written in the beginning of 2009 when the world crisis generated by the USA, has captured a planet.

    China, the unique country which crisis has avoided and on which, the West rests hopes, that China will pull out them from an economic crisis.

    Therefore three plates up to the top filled with meal, it is possible to consider as a hint — guzzle the western barbarians, China is rich enough not to allow to die with hunger and you. Clear business, that at barbarians cannot be any culture of meal. They do not own the sticks, therefore the best for them is hands and like a dog from the earth.
    NoodlesMeat

    Any country in the world has no the history comparable on duration with history of China. Any nation has no the number comparable to number of Chineses. Now supervises over China Hu Jintao. Pay attention to the Chinese on a background and compare to photo Hu.

    Hu Jintao in image Chinese the hard workers which fruits of works feed also the western rabble in the foreground which in any way does not appreciate it, spilling meal on the earth.
    Hu JintaoPresident
    By the way, about the USA. Quite probably, that the grown fat aunt in the picture centre, just also is image of America.
    ObamaObama
    Interesting analogies are traced and with other silhouettes.
    IslamIslam
    PutinPutin
    One more hint contains in the form of the poured stain. Compare a stain to a USA map.

    The broken egg too is simple so, it symbolises the broken financial system of America.

    Pigs
    USA, map

    I think, that in a picture weight of other allegories which to the western sight simply are not clear. Thus the picture name sets thinking — who will be actually the servant in this world?

    Related Posts: USA

  • "Scorched" 2013 Subaru BRZ TV Spot

    "Scorched" 2013 Subaru BRZ TV Spot

    The highly anticipated 2013 Subaru BRZ rear-wheel-drive sports coupe makes its debut in Canada with the launch of a new campaign ‘Scorched,’ and car aficionados and passionate drivers will agree, car porn has never looked so good.

    Developed by DDB Canada’s Toronto office, the national campaign features a 60-second online film, ‘Scorched,’ shot with Phantom camera technology, creating extreme slow-motion shots. The suspenseful story unfolds inside a garage where an unknown source of heat melts everything in its path. Amplified by a dubstep track, “Execute” by Excision, the final shot reveals the heat source to be the Subaru BRZ emerging out of a drift, demonstrating that the BRZ handles as incredibly as it looks.

    “The Subaru BRZ is a hot car, with a great deal of excitement already surrounding its release,” says Todd Mackie, creative director, DDB Canada. “We wanted to create a visual story to mirror that anticipation while captivating both existing fans and reaching new ones.”

    Print, online, ambient, social media, public relations and targeted blogger outreach round out the campaign; each highlighting the sizzling sports coupe. Selectmedia and bloggers also got the opportunity to feed their gear head inside by attending the ‘Scorched’ shoot, to get a rare, behind-the-scenes peek at the Subaru BRZ in action.

    “This is Subaru’s first rear-wheel drive sports coupe and with limited quantities available in Canada this year, it’s the most highly anticipated launch in the category,” says Geoff Craig, director of marketing, Subaru Canada. “We challenged DDB to accelerate the buzz and launch the BRZ with creative that’s just as hot as the car.”

    A hologram lenticular in The Grid and attention-grabbing creative in national newspapers and magazines reveals the BRZ burning through the pages. Similarly, online advertising burns up computer screens and tablets to unveil the hot new sports car.

    The Subaru BRZ turned heads at the 2012 Montreal Grand Prix (June 8-10), with an ambient street-art installation produced by DDB Public Relations. The BRZ was showcased as part of an eye-popping, movie-style set featuring a burnt mailbox, singed bike rack, melted street lamp and a massive 32’ heat-blasted brick wall. The result was a surreal replica of a Montreal street corner that appeared to have been utterly “scorched” by the hot new sports car.

    To enhance the installation DDB Public Relations engagedCanadian NFC tech firm, TAPmeTAGS Inc. to provide NFC enabled tags as part of a test-pilot program to encourage consumer interaction onsite. Singed wild postings surrounding the installation encouraged passersby to “tap or snap” using their NFC phones. This directed consumers to a dedicated BRZ landing page where they could learn more about the vehicle, view images and book a test drive.

    The Montreal ambient installation is the first of a series, with more coming to major cities across Canada this summer.

    Credits:
    Advertising Agency: DDB, Toronto, Canada
    Creative Directors: Denise Rossetto, Todd Mackie
    Associate Creative Directors: Paul Riss, Adam Bailey
    Copywriter: Adam Bailey
    Art Director: Paul Riss
    Agency Producer: Ken Rodger
    Account Team: Michael Davidson, Peter Brough, Julia Morris
    Media Company: OMD
    Production Company: Radke
    Director: Common Good
    Common Good Creative Directors: Eric Makila, Jamie Webster, Jordan Clarke
    Executive Producers Common Good: Marie-Pierre Touré, Stefanie Kouverianos
    Executive Producer Radke: Miriana DiQuinzio
    Line Producer:Dwight Phipps
    Director of Photography:Chris Mably
    Editorial: Ross Birchall, Bijou Editorial
    VFX: Common Good
    VFX Supervisor: Alex Avram
    Post-Production: Alter Ego
    Colourist: Erin Whipp / Alter Ego
    Online Editor: Darren Achim
    Music: “Execute” by Excision