What is Vectory*? - Gavin Peacock for Vector Cereal
To showcase how Kellogg’s Vector Cereal & Bars are the fuel of the ambitious and active everyday athlete, Traffik collaborated with Gavin Peacock, a Canadian extreme sports and freestyle fitness fanatic, and the man behind the epic, viral, 365 Days of Awesome videos. Along with being featured prominently in the video, Gavin helped produce, film, direct and edit the video, which highlights everyday athletes as they push through the trials of training and competing to conquer a variety of athletic activities, and ultimately ‘Taste Vectory’.
Creative Credits: Agency: Traffik Creative Direction: Troy McGuinness, Cam Boyd Art Direction: Andrei Sherwin Copywriting: Lino DiNallo Filmed and Edited by: Gavin Peacock Online & Transfer: Alter Ego Mix: Boombox
