Auction sale of the domain sex.com is postponed in connection with the requirement of the present owner, company Escom. The auctions should will take place in New York on March, 18th, informs The Register.
Meister Seelig & Fein vs Escom
On March, 17th legal firm Meister Seelig and Fein has submitted to Judicial committee of the Central district of California the petition about compulsory bankruptcy Escom. The petition has been registered on behalf of three creditors who have put forward the companies of the claim for the sum over 10 million dollars, informs Domain Name Wire. Thereupon the company simply has no finance for a webhosting. The decision on domain sale sex.com — definitive and irrevocable.
The Head of all three companies-creditors is Michael Mann, known as the founder of site BuyDomains.com. In the message he has informed, that auction has been organised with numerous infringements. According to Michael, the court can provide observance of laws at domain sale.
About the fact of sale of the domain sex.com have notified the public in the beginning of March. The initiator of sale of the domain is loan company DOM Partners LLC which financed purchase of the given domain in 2006. Auction finance is intended for repayment of credit debts, payment of a web hosting and tax deduction.
Sex.com is considered the most expensive domain name on the Internet. According to not confirmed sources, Escom has bought the domain for 14 million dollars (!).
Cars.com all new digital ad campaign kicks off on Feb. 3, 2013 and encourages users to add a lot of Drama.
Cars.com will be adding some drama to they're 2013 Super Bowl ad campaign. To engage online audiences, Piston created The Dramatizer: a digital experience that gives audiences the power to increase the drama of otherwise ordinary situations with a click. Piston is part of a multi-agency collaboration to produce fully integrated creative for Cars.com across TV, digital, print, radio and social, a preview of what we can expect to see is in the preview spot above.
The saying goes, “Tell me and I’'ll forget. Show me and I may remember. Involve me and I'’ll understand.” That’s the driving force behind the new Cars.com The Dramatizer campaign from Piston. The Dramatizer’s robust media plan includes page takeovers and other high impact units with ESPN, Yahoo News, CBS’ Sports.com, among others. Piston, digital agency of record for Cars.com for over four years, tapped frequent collaborator Superfad as its production partner for the original engagement’s ever-intensifying story lines.
Wanting to create a uniquely interactive and entertaining campaign that rewards the audience for clicking while building the Cars.com brand,” explains David Schafer, Piston’s Executive Creative Director. “Placing the story in the hands of users, viewers can add progressive drama to an otherwise benign scenario. Each ad is like a mini movie. From the production by Superfad to the collaboration with the leadership at Cars.com, this year's Super Bowl creative is by far the most engaging and memorable to date.”
OK love birds, Trojan Condoms is at again, this time they are taking to the streets with a fleet of Pleasure Carts to promote Trojan Vibrations.
Americans are getting ready to experience a pleasure revolution as the makers of Trojan™ Vibrations shake up the nation with a multi-city vibrator giveaway. Kicking off in Washington, D.C. on Tuesday, November 13th, Trojan™ Vibrations will be touring the U.S. to serve up their latest line of Trojan™ Vibrations products via specially-designed Trojan™ Vibrations Pleasure Carts modeled after traditional hot dog carts.
This holiday season, the Trojan™ Vibrations Pleasure Carts will be satisfying pleasure cravings in multiple cities across the nation, where pleasure-seekers can swing by to receive a free Trojan™ Tri-Phoria™ Vibrator or Trojan™ Pulse Vibrator, while supplies last. The giveaway comes on the heels of this summer's buzz-worthy New York City sampling effort, where the Trojan™ Vibrations Pleasure Carts were greeted by thousands.
"With the success of the Trojan™ vibrator giveaway in New York City, it is evident that Americans understand that pleasure is a normal part of sexually healthy lives," said Bruce Weiss, Vice President of Marketing, Trojan™ Sexual Health. "By innovating high quality vibrators and making them easily accessible on drugstore, mass merchandiser and grocery store shelves, Trojan™ remains dedicated to taking pleasure out of the bedroom and into the mainstream."
Vibrators, Get Your Vibrators Here!
As temperatures outside start to drop, the makers of Trojan™ Vibrations will help heat things up by deploying a fleet of Trojan™ Vibrations Pleasure Carts over the coming weeks. The tour kicks off in our nation's capital and moves on to other cities, where brand ambassadors will be on hand to distribute free Trojan™ vibrators. People can track the tour and uncover upcoming stops by visiting Facebook.com/TrojanVibrations.
First stop? Washington, D.C., Location:The Park at Fourteenth 920 14th St., NW Washington, D.C. 20005. When: Tuesday, Nov 13th from 12:00 PM — 4:00 PM.
Join the Pleasure Party: Trojan™ Vibrations unites the country with a platform that aims to bring pleasure to the people. Visit the Trojan™ Vibrations Pleasure Carts for some post-election fun.
If you can't swing by the Trojan™ Vibrations Pleasure Carts, visit Facebook.com/TrojanVibrations for a chance to win a free Trojan™ vibrator.
What's the Buzz All About?
American couples are embracing vibrators more than ever before.[i] In fact, research from The Center for Sexual Health Promotion at Indiana University found that more than one in two American women (53 percent) and close to half of all American men (45 percent) have used a vibrator in their lifetime.[ii]
The makers of Trojan™ Brand Products are helping to lead the mainstreaming of the category by making high-quality vibrators accessible across a multitude of channels—at drugstores, grocery stores, mass merchandisers, online and in select adult stores—making it easier for couples to bring a higher level of fun and intimacy into their relationships. From vibrators to a wide variety of condoms, for over 90 years, the makers of Trojan™ Brand Products have remained dedicated to providing people with the tools they need to increase the heat index in the bedroom.
Trojan™ Pulse Vibrator delivers precise stimulation and boasts six vibration modes—three speeds and three pulse patterns, and is discreet and portable.
Trojan™ Tri-Phoria™ Vibrator provides 24 unique pleasure combinations via three interchangeable tips and eight vibration modes.
Trojan™ Twister™ Vibrator offers a unique twisting handle, allowing for multiple positions and options, including four unique twistable positions and eight vibration modes of five speeds and three pulse patterns. While Twister™ will not be featured as a giveaway at the Trojan™ Vibrations Pleasure Carts, you can find it at your local drugstore.*
For more information, visit Facebook.com/TrojanVibrations or TrojanVibrations.com.
About TROJAN™ VIBRATIONS
TROJAN™ VIBRATIONS is a line of high-quality vibrators and vibrating rings that help users enhance their sexual pleasure. This premium line of products offers unique features including multiple speeds and pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual's personal preferences. For more information, visit www.TrojanVibrations.com.
Credit Card Comparison by Maurice Wigglethorpe-Throom, CEO and Founder of comparethemarket.com
Robert Webb, star of cult British comedy TV show Peep Show, plays eccentric CEO Maurice Wigglethorpe-Throom in this outtake that uses the disturbing metaphor of facial hair to explain why you should compare credit card interest rates on comparethemarket.com. This video, yet to be released to the general public, was filmed alongside a separate TV campaign to allow the comedian to run with the role of this peculiar character.
We first met CEO Maurice on Christmas Day when they released this web advert below: This is a film about a heroic young man, who is cursed with being at least six times more handsome, clever and sensitive than anybody else. He also carries a head of the most ravishing hair you ever did see. Despite these troubles, he struggles through life with immense dignity. He is modelled on me, Maurice Wigglethorpe-Throom.
Credits Starring: Robert Webb Creative agency: VCCP London Creative director: Darren Bailes Director: Simon Cole Producer: Jeremy Goold Post-production: Finish Editor: Alaster Jordan at The White House
UK based Confused.com is defending their newest advert starring Brian the robot after the ad watchdog receives several complaints that the spot shows a couple being interrupted while she is giving him what seems to be as they say in the England "dogging". According to Campaign Live so far the ad has received 20 complaints and a spokesman for the Advertising Standards Authority said that the main claims against the ad were that it was offensive, distasteful, suggestive of sexual activity, degrading to women and inappropriate for children.
However, Joby Russell, the marketing director of Confused.com, dismissed the comments and said: "Admittedly, the woman is somewhat startled by Brian appearing in the car window, having been tying her shoelace." He explained that Brian could not help but try and help people save money on their car insurance, and said: "However, this does mean that he sometimes finds himself in awkward situations. "With Brian’s passion to help people save money, all we can say is watch out for where he might find himself next." Confused.com introduced Brian the robot into its ads in May, replacing the singing animated character Cara, as part of a complete brand overhaul by Publicis London
We are going to have some fun with this new iPhone 5, here is another ad, actually it's the "Banned iPhone 5 Promo Spoof.
In other Apple related news: Apple has filed yet another lawsuit this morning; they sued themselves for copying iPhone 4 to iPhone 5.
Starring: John Elerick — Jonny Five http://twitter.com/johnelerick Will Stephens — Greg Joswack http://twitter.com/UUJS Travon Free — Darnell Johnson http://twitter.com/Travon Roger Roth — Rob Mansfeld http://twitter.com/rabberjabber
Seedwell Produces “Rewind YouTube Style 2012″ featuring the years top stars on YouTube including PSY, WOTE and Star-Studded celebrity cast.
YouTubers were invited to star in a mash-up of culturally defining moments of 2012. Can you spot all the references? See the full list of who made the grade here.
PRODUCTION CREDITS: Produced by: Creative Digital Studio Seedwell Directed by Peter Furia | Produced by Michael Rucker, Peter Furia, and Beau Lewis Executive Producers: Lee Hunter, Michael Rucker, Kevin Allocca, Dom Elliott Associate Producers: Catherine Goldschmidt and David Fine | Assistant Director: Beau Lewis Director of Photography: Catherine Goldschmidt (http://catherinegoldschmidt.com) Edited by Peter Furia and David Fine Music Composer: Jeff Kite (http://jeffkitemusic.com) | Choreography by SuzE Q (http://suzeqrocks.com) Production Designers: Michele Yu and Cindy Chao | Stylists: Esha Gupta and Alexandra Schardt Make-up & Hair: Jenna Tucker, Caroline Ramos, Michele Ramos Gaffer: Daniel McNutt | Key Grip: Lev Karamov | Location Mgr: Dan Eason | Studio Mgr: Whitney Rosenthal Color Correction by Peter Brunet | Visual FX by Monstro (http://monstrodesign.com) End Card Designed by Vanessa Johnston | End Card Characters by Fuji Dreskin 1st AC: Sebastian Sokolowski | 2nd AC: Joe Bou | Steadicam Operator: Brian Freesh Electrician: Joey Kennedy | Best boy electric: Derek Hoffman | Best boy Grip: Josh Markvan Grip: Efrem Karamov | 4th Electric: Greg LeFevre | Audio Playback: Phil Amidon | DIT: Peter Brunet | Production Stills: David Fine BTS Camera: Anthony Cote and Natasha Blass | BTS Edited by Alex Mallonee | BTS Assistant Editor: Alexandra Schardt PA’s: Alex Mallonee, Julio Newman, Sydney Veazey, Hank Hartnell, Justi Reynolds, Vanessa Augustin, Alexander Hernadez
For all the negative feedback the ALC Bucket Challenge is starting to receive maybe this one will make you think twice. BE SURE TO WATCH THE ENTIRE VIDEO.
Via: Anthony Carbajal's YouTube page: My family's donation page: http://www.youcaring.com/AnthonysArmy Donate for research at ALS TDI: www.ALS.net Let's make a difference together! Please share, like, favorite & subscribe! Footage of my mother and I was filmed by the Amazing Avni Nijhawan, original footage taken directly from this awesome few minute film: http://vimeo.com/88504479 Find me on twitter and instagram at: carbajalphoto #ALSicebucketchallenge is to raise awareness for ALS / MND / Lou Gehrig's Disease. My personal website: anthonycarbajal.com/2014/05/i-have-als/
Vancouver, September 5, 2013 – DDB Canada is pleased to announce that the British Columbia Automobile Association (BCAA), after an extensive search, has selected the Vancouver office as its agency of record (AOR), responsible for the BCAA brand and its lines of products and services. As its new agency partner, DDB Canada will help BCAA drive new membership, introduce new products and further strengthen the organization’s relationships with its 800,000+ members across British Columbia.
“BCAA started in the area of roadside assistance, but has evolved into a multifaceted brand that places its members and customers at the heart of every service it provides,” says Lance Saunders, executive vice president managing director, DDB Canada, Vancouver. “When you truly look after your members and customers, like the way BCAA does, they can become strong brand advocates, harnessing the power of word of mouth, digital and social tools to spread positive messages. For an agency, this is a dream foundation to build from.”
Effective September 2013, DDB Canada/Vancouver will provide strategy, creative, media buying and planning services, in partnership with OMD Vancouver.
“We are excited to partner with DDB Canada,” says Heidi Worthington, senior vice president and chief marketing officer, BCAA. “At BCAA, we consider our agency as a strategic partner. DDB combines award-winning creative with insight-rich strategy, which will help to further strengthen the BCAA brand. Our trust and reputation with our members and customers is the foundation for our growth. It is from this solid base that BCAA will continue to provide an outstanding experience with our insurance, roadside assistance services, and further expand our product offerings and member savings partners worldwide.”
About BCAA
BCAA is one of the most trusted organizations in British Columbia, serving one in four B.C. households. With over 800,000 Members, BCAA provides an array of home, auto and travel insurance products, roadside assistance and Member savings at over 150,000 partner locations worldwide. J.D. Power has ranked BCAA “Highest In Customer Satisfaction among Home Insurance Providers in Western Canada” two years in a row (2012 and 2013) – details at jdpower.com. Now in its 107th year, BCAA has over $400 million in annual sales, 27 locations and over 900 employees. To learn more about the benefits of BCAA Membership, visit bcaa.com and for more information on the BCAA Road Safety Foundation visit bcaaroadsafety.com
About DDB Canada
Named Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Worldwide (digital and social), Karacters Design Group, RAPP Canada (direct) DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).
This new film by Reebok Classics is the story of an innovative and pioneering brand that helped shape the destiny of modern sports performance, as well as British youth culture.
The film is a celebration of creative youth: the current pioneers who are making music, creating great record labels, making flyers and magazines. They are crafting their own future as well as shaping ours. Their story challenges us all to focus on the present and the future.
Made by The Rig Out (www.therigout.com) and directed by Antony Crook http://www.antonycrook.com/ of Ridley Scott Associates - http://www.rsafilms.com/company/rsa-u... on location in Bolton and Manchester (the birthplace of Reebok). Cinematography by Lol Crawley and a voice over by Paul Popplewell (Tyrannosaur, 24 Hour Party People).
Creative Credits: CREATIVE DIRECTOR: Glenn Kitson ADVERTISING AGENCY: The Rig Out COMPOSER: Illum Sphere AUDIO POST PRODUCTION: Tom Joyce at Factory EDITOR: Julian Eguiguren POST PRODUCTION / VFX PRODUCER: Adina Birnbaum and Chris Connolly POST PRODUCTION HOUSE: MPC PRODUCTION COMPANY: RSA Films PRODUCER: Jacob Swan Hyam, Michelle O’Brien for Sugar Free EXECUTIVE PRODUCER: Melody Sylvester DOP: Lol Crawley BSC DIRECTOR: Antony Crook
Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Super Bowl XLVII ad for The Next Big Thing. The pair run into some issues with using the words: Super and Bowl and settle on "El Plato Supreme" and hashtags.
Credits: Creative Ad Agency: 72andSunny
For our fellow Canadian Super Bowl Fans, we will have some exclusive content available to Canadian fans prior to the Big Game. Let the game begin! As the official HDTV sponsor of the NFL and Super Bowl XLVII, Samsung Canada has something special for those eagerly anticipating The Next Big Thing in Super Bowl ads. Today, Samsung Canada has released a 60-second teaser ad, entitled "El Plato Supreme", on Samsung social channels as a lead up to the 2-minute ad for the big game on February 3, 2013. For the second year running, Canadian-based fans will be able to share in the excitement of the Super Bowl ad north of the boarder, with the full 2-minute ad "The Big Pitch," and an extended cut version with never-been-seen footage set to be released later this week. Consumers will have the opportunity to weigh in on their favorite moments using the hashtag #TheNextBigThing. This spot is in addition to two 15 second spots featuring Samsung SMART TV technology in the 2nd and 3rd quarter of the game. Additional unreleased content, including an exclusive teaser, will be posted later in the week via Samsung social media channels in North America. The full 2-minute ad will be released on game day followed by an extended cut version with never-been-seen footage through Samsung Canada social media channel links: www.facebook.com/SamsungCanada www.youtube.com/SamsungCanada www.twitter.com/SamsungCanada
The Super Bowl is a global spectacle that millions of people crowd in front of their televisions for every year and with an estimated 7.3 million Canadian viewers taking in last year's Big Game, it's inevitable that social commentary takes place off the field. During the 2012 Super Bowl, a record 15 million tweets were tracked over the course of the game, with over 12 thousand per second. To ensure Canadians don't miss a minute, Samsung's SMART TVs feature on-screen connectivity to Twitter and Facebook applications via Social TV, allowing audiences to keep up with the action digitally and socially.
In 2012, Samsung Electronics aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note. The ad, which was developed by 72 and Sunny, and LA-based agency won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note went on to sell 10 million devices globally in 9 months followed by the Note II which sold 5 million devices globally in 2 months.
BC egg farmers salute others who get up early and work hard to make British Columbia a great place to live with this great new ad campaign entitled "Good Morning BC" created by the creative team at DDB, Canada.
Credits: Agency: DDB Canada, Vancouver Production: Transmission Productions Director: Joe LaFleur Executive Creative Director: cosmo campbell Executive Creative Director: Dean Lee Art Director: Brandon Thomas Copywriter: Keith Rathgeber Copywriter: Ryan Leeson TELEVISION: Client: BC Egg Marketing Board Agency: DDB Canada, Vancouver Executive Creative Director: Cosmo Campbell / Dean Lee Copywriter: Kevin Rathgeber, Ryan Leeson Art Director: Brandon Thomas Agency Producer: Dana Rudelier Account Director: James Pelletier Account Supervisor: Roger Nairn Strategy: Rob Newell Social Media Strategy: Media Company: OMD
Production Company: Transmission Productions http://transmissioninc.com/ Director: Joe LaFleur Director of Photography: Mike Hawley Cameraman: Mike Hawley & Robert Leon Line Producer: Bob Christie Post-Production Company: Transmission Productions http://transmissioninc.com/ Editor: Bradley Smith Online Editor: Bradley Smith Colourist: Bradley Smith Audio House: Vapor Music http://www.vapormusic.com/ Audio House Producer(s): Natalie Schnurr Audio House Engineer(s): Julian Rudd & Roger Morris
ONLINE: Executive Creative Director: Cosmo Campbell / Dean Lee Creative Director, Digital: Josh Fehr Associate Creative Director: Copywriter: Kevin Rathgeber, Ryan Leeson Art Director: Brandon Thomas Designer: Antonio Roman Director of Technology: Steven Arsenault (Webstager) Information Architect: Kristy Streefkerk Digital Production Manager: Dana Rudelier Account Director: James Pelletier Account Supervisor: Roger Nairn Strategy: Rob Newell Website illustrations, Holly Prince & Antonio Roman POS: Executive Creative Director: Cosmo Campbell / Dean Lee Copywriter: Kevin Rathgeber, Ryan Leeson Art Director: Brandon Thomas Account Director: James Pelletier Account Supervisor: Roger Nairn Print Producer: Dana Rudelier PUBLIC RELATIONS: Account Manager: Chris Dagenais Managing Director: Martine Levy Coordinator: Sam Cheng MEDIA: Media Agency: OMD Media Strategist: Erica Bauer Managing Director: Jason Snider
San Francisco denim brand Tellason features user stories in web campaign directed by Logan Kelsey via Vertical Online.
"In the second film for our Tellason series we're featuring Jeremy Tooker. Jeremy is a coffee craftsman and the owner of Four Barrel Coffee in San Francisco. He is dedicated to sourcing the best seasonal single-farm-origin beans from around the world and coupling that with impeccable roasting. We also learned that he is a tireless entrepreneur who regularly works 60-80 hours a week in pursuit of the perfect cup of coffee."
Credits: Director: Logan Kelsey http://www.verticalonline.com Camera: RED Scarlet-X, RED EPIC-X Editing: Final Cut Pro X Music: Courtesy of Deep Elm Records http://www.deepelm.com "From The Window Of My Room" Performed by DORENA "Cicatrice du Soldat" Performed by Les Sages Stories by http://www.tellason.com
Fashion brand Bebe’s “The Best Part of the Day is the Night” ads rolling out now nationwide in print and online, add to a high-energy, multiple touchpoint marketing campaign introducing consumers to a new Bebe.
Created by New York City – based advertising agency JWalk (www.jwalkny.com), this newest national creative campaign will be seen in fashion books including Glamour, Elle and Cosmopolitan; online, with high-impact digital homepage roadblocks on sites including Instyle.com. Other components include mobile ads, video ads in taxis – even branded t-shirts, printed with campaign slogans (“good girls go to heaven, bad girls go everywhere”).
The branded rollout follows a month-long, unbranded mystery hash tag teaser campaign, #be9to5, that introduced girls to the idea of the real 9 to 5 – 9 p.m. to 5 a.m. – and got people talking about who or what was behind it. Unbranded ads on billboards, bus stops and beer coasters with provocative lines like, “he was a good idea at the time” generated excitement; copy directed viewers to an unbranded microsite, http://www.be9to5.com/. As buzz built around the hashtag, among fashion bloggers and followers, and speculation grew about who or what was behind it, Bebe earned some much needed 9 million impressions, 120 percent above projections, a renewed cultural cachet and a ton of social engagement.
Early stages of the branded phase are showing similar momentum. The campaign has generated over 6 million impressions on Twitter and Instagram. Moreover social engagement is translating into sales increases. One example: over 1,000 t-shirts, carrying the messages "Good Girls Go to Heaven" in white and "The Best Part of the Day Is the Night" in black, sold out in one week — a 250% increase over typical t-shirt sales of 200 in a week.
Psy on the set of the Wonderful Pistachios "Get Crackin'" Super Bowl commercial shoot.(Photo by Susan Goldman) Wonderful Pistachios announced today that international pop sensation, PSY, will star in the brand's first-ever Super Bowl spot, airing during the big game on February 3. This newest installment in Wonderful Pistachios' iconic "Get Crackin'" ad campaign will also be the first time the "Gangnam Style" rapper has ever been featured in a U.S. television commercial.
"The Wonderful Pistachios brand is fun, just like me," said PSY, "Also, I love pistachios and I look good in green. The Super Bowl is way too big for me," jokes Psy (real name Jai-Sang Park). "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."
PSY hit the American music scene last year when his quirky "Gangnam Style" music video went viral and later made headlines by becoming the first YouTube video to break a billion views. "The Super Bowl is the most widely watched sporting event of the year, 'Gangnam Style' is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market," said Marc Seguin, Paramount Farms vice president of marketing. "It's a powerhouse combination."
Directed by Grammy-Award-winning director Mathew Cullen, the official PSY "Get Crackin'" commercial will debut during Super Bowl XLVII. The spot will continue to air on cable channels and primetime television after the premiere and can be seen online at www.getcrackin.com and www.youtube.com/wonderfulpistachios, where viewers can also watch previous "Get Crackin'" commercials featuring talent such as Manny Pacquiao, Honey Badger, and Keyboard Cat.
Fans can get in on the action by uploading a picture of how they "Get Crackin' Gangnam Style'" for a chance to win a 12-month lease of a 2013 Mercedes Benz SLK 250 — the same model convertible driven by the now notorious "Yellow Suit Guy." Full Wonderful Pistachios sweepstakes details can be found at www.facebook.com/wonderfulpistachios. via: PR Newswire
VOLKSWAGEN TEAMS WITH FUNNY OR DIE TO TAKE THE 2015 GOLF ON A WILD SHOPPING SPREE The Vehicle Launch Kicks Off with Video Starring Childrens Hospital’s Rob Huebel Herndon, VA (September 10, 2014) – Volkswagen of America (VWoA) today announced a collaboration with Funny Or Die to support the market introduction of the all-new 2015 Volkswagen Golf. The platform provides the leaders in automotive and humor an opportunity to come together in celebration of exceptional products and lighthearted fun.
The collaboration kicks off with “The Way Too Helpful Neighbor,” a hilarious video showcasing just how helpful a 2015 Volkswagen Golf can be. After the hero’s girlfriend springs a surprise visit from her parents on him, a way-too helpful neighbor takes the boyfriend on a shopping spree by driving a Golf through the aisles of a Target store that is truly a one-stop-shop. This comedic video highlights the versatility of the 2015 Golf and the modern, functional style of Target’s Room Essential home décor and storage products, all through the signature sense of humor that has made Funny Or Die the go-to place for laughs online.
The video was shot in an actual Target store in Texas and stars Rob Huebel, a Funny Or Die regular and comedic actor in TV and film. Rob starred in Alexander Payne’s Oscar winning film THE DESCENDANTS, opposite George Clooney and is currently recurring on Jill Soloway’s Amazon upcoming series TRANSPARENT and FX’s popular comedy series THE LEAGUE. Rob is known for his amazing improv comedy skills and has brought his irreverent brand of humor to one of Volkswagen’s most highly-acclaimed models.
“The incredible versatile Golf gives our creative team free reign to come up with wild ideas,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “Funny or Die is one of the most recognized and sought after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor.”
“This is our first time working with Volkswagen, and this was a very exciting opportunity for our team to partner with a brand known for some of the most interesting and innovative advertising campaigns of the last half-century," said Chris Bruss, VP of Branded Entertainment, Funny or Die.
Funny Or Die.TBS viewers will get the full scoop on the new Volkswagen Golf when “The Way Too Helpful Neighbor” airs during CONAN and TBS movie breaks beginning September 11. Twenty-second sneak peeks of the branded comedy spot will also run adjacent to Big Bang Theory and TBS movies, driving fans to Funny Or Die for more. Volkswagen will have significant digital presence with promotional drivers across TeamCoco.com, TBS.com and funnyordie.com, as well as the TBS Big Bang Theory Sync App. Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim. The creative concept for the content was developed in collaboration with Volkswagen's creative Agency of Record, Deutsch LA, and the media partnership with Turner was established by Mediacom, Volkswagen's media Agency of Record.
Another cool project by Google, the Chrome Web Lab created by Google Creative Lab and B-Reel.
Enter Web Lab, a series of interactive Chrome Experiments made by Google that bring the extraordinary workings of the internet to life.
A first-of-its-kind web-based exhibition live from the Science Museum in London and open to the world online at chromeweblab.com
Worldwide visitors both online and in-museum are able to make music with people across the world; trace routes across the internet's vast network and discover where images are stored; watch their portrait being processed and drawn by a robot; and travel instantly to far away places.
See the magic of the web come to life at chromeweblab.com
See the magic of the web come to life at chromeweblab.com
Twofifteenmccann unleashes “An Endangered Species," new live action trailer for Xbox’s Forza Motorsport 4 Electrifying skills of award-winning stunt driver Martin Ivanov and the voice of Top Gear’s Jeremy Clarkson deliver an adrenaline-pumping film This week, twofifteenmccann debuted "An Endangered Species," a short live-action film to introduce Forza Motorsport 4 for Xbox 360. Developed by Turn 10 and published by Microsoft Studios exclusively for Xbox 360, Forza Motorsports 4 launches worldwide on October 11. “An Endangered Species” is a rallying cry for car lovers worldwide and a visceral illustration of something many have come to realize — the real world has become an unfriendly place for those who truly love automobiles. Economic concerns, environmental regulations, clogged motorways and a myriad of other restrictions all appear to threaten the very existence of the car enthusiast. Though the opportunities to have heart-racing experiences in the real world are becoming fewer and fewer, Forza Motorsport 4 offers a place to explore car passion freely without fear of speed traps or other impediments. twofifteenmccann brought together an elite team of automotive talent to create “An Endangered Species.” Widely acknowledged as one of the best stunt drivers in the world, Martin Ivanov stars as lead actor and stunt driver. Ivanov’s work in such feature films as Quantum of Solace, The Bourne Supremacy and The Bourne Ultimatum contain some of the most exciting driving sequences ever put to film. Jeremy Clarkson, host of the hit BBC TV series Top Gear, provides the voiceover.
Twofifteenmccann partnered with production company MJZ and acclaimed director Nicolai Fuglsig on the project which was shot on location in Uruguay. The "An Endangered Species" trailer debuted on Monday October 3 on TopGear.com and will be seen on Xbox.com and other digital properties as well. Other campaign elements including TV, online videos, and print will support the launch of the game as well. twofifteenmccann is a creative and strategic agency specializing in media agnostic ideas for brands. Based in San Francisco and part of Interpublic, twofifteenmccann’s work is rooted in a philosophy of purposeful creativity. Clients include: The Coca-Cola Company, HP and Microsoft Xbox, among others. twofifteenmccann’s partnership with McCann Erickson enables the company to deliver creativity at scale Credits: Spot Client: Xbox Product: Forza Motorsport 4 Spot Title: Endangered Species Agency: twofifteenmccann Chief Creative Officer: Scott Duchon Associate Creative Director/Writer: Joe Rose Art Director: Rey Andrade Director of Integrated Production: Tom Wright Senior Agency Producer: Kate Morrison Business Director: Peter Goldstein Management Supervisor: Luke Lamson Account Executive: Stephanie Scott Business Affairs Director: MaryBeth Barney Production Company: MJZ Director: Nicolai Fuglsig DP: Ben Serensin Executive Producer: Emma Wilcockson Producer: Suza Horvat Editorial Company: Final Cut Editor: Rick Russell Executive Producer: Saima Awan Producer: Suzy Ramirez Editorial Assistant: Jacob Keuhl Visual Effects: The Mill 3D Lead Artist: Chris Bayol 2D artists: Tara DeMarco, Andy Bate, Elad Offer Executive Producer: Sue Troyan Producer: Sabrina Elizondo End Titles and Animation: Imaginary Forces Telecine: The Mill Colorist: Adam Scott Original Music: Human Producer: Jonathan Sanford Sound Designers: Rohan Young @ Lime Studios Rick Russell @ Final Cut Mix: Lime Studios Mixer: Rohan Young Audio Producer: Jessica Locke via:scaryideas.com
So how do test a new app in today's modern world? Well, in the case of Hotels dot Com Extreme Booking campaign you head to Pamplona, Spain and have Señor Andy Bell book his hotel while running with the bulls.
Running with the bulls is an adventure. Doing it while attempting to book a hotel with the Hotels.com mobile app? Extreme.
The running with bulls is the second by ad agency Y&R for Hotels.com, the first Extreme Booking was a skydiving adventure (below) where a Mr. JT Holmes went skydiving in Lake Tahoe and successfully booked a hotel room on with his mobile app before he landed.
Credits: Created by the Ad Agency: Young & Rubicam, Chicago.
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Fall 2013 global advertising campaign, cärpe-díem mañana, featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest moves on campus to start her first year, the whole group of eclectic characters tags along to help her settle in. The campus is teeming with new faces as several new characters join the family shenanigans.
Now in its seventh season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
“Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” said Tommy Hilfiger. “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the Fall 2013 runway collections.”
For Fall 2013, a select group of bloggers were invited to the campaign shoot where they were given behind the scenes access to the collection and Fall 2013 shoot. The bloggers were styled in looks from the collection before they were photographed alongside The Hilfigers, integrating these bloggers into the campaign experience and allowing them to develop exclusive content for their websites and social media channels. The bloggers announced the campaign to their global audiences just days before the images broke in September books.
Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook, created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.” The head-to-toe images, accompanied by Lisa’s playful depictions, will be included in multi-page inserts in select September books, outdoor advertising and on tommy.com.
“Lisa Birnbach is a true prep connoisseur and the perfect person to characterize The Hilfigers’ unique prep style,” said Tommy Hilfiger. “I’ve loved working with Lisa throughout the years and we are excited to have her prep expertise included in this campaign season.”
“The Hilfigers continue to personify the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group. “This season we’re incorporating new content elements that celebrate the brand’s history of infusing an unexpected twist to preppy tradition. Lisa Birnbach’s playful depictions of the family’s iconic prep style add further emphasis to the youthful irreverence that has long been at the heart of the Tommy Hilfiger brand, while our global blogger partnerships celebrate the increasingly international outlook of preppy style in a way only Tommy Hilfiger has achieved. The Hilfigers campaign resonates globally with our consumers now more than ever and we are excited to continue bringing fans of the brand engaging, shoppable content each season.”
Photographed in a preppy, collegiate setting with hair by Eugene Souleiman, and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.
“The heart of The Hilfigers campaigns is all about storytelling, and this season we really tried to take it to the next level,” said Trey Laird, Laird + Partners Chief Executive and Creative Officer. “With Chloe headed off to college, the whole clan descended on campus en masse! The university setting provided the ideal backdrop for not only that perfect fall collegiate feeling, but also new characters to bring it all to life.”
Cärpe-díem mañana will break worldwide Fall 2013 as a multi-media program with an online, print, outdoor and social media presence. The advertising campaign will break in September 2013 issues starting July 23 with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Men’s Health and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns. Tommy.com and the brand’s Facebook, Twitter, Instagram and YouTube channels will feature the campaign images and video. For European consumers, a new feature on tommy.com will allow fans of the brand to seamlessly shop and discover the iconic Tommy Hilfiger products, collaborations and new collections.
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