Keystone Light spokesman Kieth Stone explains how to use a "man bag" in the newest TV commercial Keystone.
Smooth Musings with Kieth Stone "If your going to carry a man bag, make sure it's more man than bag. Like a 100% to 0% man to bag ratio, and that's it no bigger than the size of a wallet or a money clip...that it fits in your pocket like a wallet or a money clip. That it's a wallet or a money clip". Get it gentlemen?
Credits: Client: Keystone Light / MillerCoors Spot Title: Man Bag Air Date: June 2012 Agency: Saatchi NY Chief Creative Officer: Conway Williamson Creative Director: Justin Ebert, Alex Lea, Ian Falcon Associate Creative Director: Ron Villacarillo Senior Art Director: Jacqueline Mellow Senior Copywriter Mike Maher Art Director: Taylor Lucas Junior Producer: Ian Kelly Production Co.: Tool Director: JJ Adler EPs: Brian Latt, Oliver Fuselier, Dustin Callif
Original story via Jeff Green, Toronto Star reporter.
Toronto’s terrible commuters, you’ve been warned: move your bags or get ready for some public shaming. A lifelong TTC rider has turned to social media, taking aim at seat hogs on the TTC. He’s created a new blog, posting photos of riders who steal an extra seat for their lunch bags, purses, backpacks and even dogs. “I hope your bag is comfortable, a--hole” is a Tumblr blog self-described as “a passive-aggressive reminder that people are the worst.” “All I’m doing is saying what you’re saying in your head, out loud,” said the blog’s creator, Michael Takasaki, 42, with a laugh. He admits the language he uses to criticize people’s subway etiquette can be a bit foul, but says he’s just saying what everyone is thinking.
“Why not just call it what it is?” he asks.
Created in March, the blog has more than 40 photos of riders with everything from their lunches to purses, grocery bags, a hockey helmet, a mop bucket and a dog taking up an extra seat on buses, streetcars or the subway. Photos aren’t just taken by Takasaki himself; he’s also receiving and publishing online submissions from other, similarly disgruntled riders. Takasaki, who works as a senior copywriter, said there’s been a bit of backlash to the public shaming, but for the most part the response has been positive — even from TTC’s head office. “Public transit requires public contributions that go beyond fares/taxes. Thank you for your contribution,” tweeted TTC spokesman Brad Ross. “The public does have a say, and they’re not shy in letting us know,” Ross said Thursday. Takasaki said he’s not the confrontational type, and that he’s doesn’t want to lecture people on how to ride the rocket, though he tries to be a good example. “I could be the only person on the subway and my bag is on my lap,” Takasaki said. “This isn’t an anti-bag-on-seat thing for me, it’s an anti-a--hole thing.” Takasaki said he’ll keep the blog going until he’s bored of it. While he’s aware people have called him a whiner and advised him to pull up his “big boy pants,” he doesn’t seem to mind. “Don’t take it too seriously,” said Takasagi. “I certainly don’t.”
The TTC Rider shame site — http://ihopeyourbagiscomfortableasshole.tumblr.com/ Michael is a Sr. Copywriter at Union, see some of the great work he has done for clients like Nabob, Audi and Pro-Line here at www.mikeandglen.com
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adidas NEO Label signs Selena Gomez as their new style icon, Pulse Films director D.A.R.Y.L. delivers a dynamic new ad, which debuted last Friday, for Adidas NEO, the brand's youth orientated label starring their new global style ambassador Selena Gomez. In the dead of night a group of teens embark onto the back streets of Los Angeles to paint the city NEO... Leaving their green trail over walls, billboards and street signs. Selena and her allies gather on top of a building to tag a water tower with their distinctive calling card, before the sun rises to reveal a unique impression of Adidas Neo on the familiar skyline of Downtown LA.Credits: Pulse Films and directed by D.A.R.Y.L.
Below, adidas NEO takes window shopping to a new level with an interactive digital window concept that connects to your smartphone, making it possible to shop at their store after hours without an app or scanning a QR code.
By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window's shopping bag instantly appears on your mobile ready to save, purchase or share with friends.
This window was installed in September 2012 at the adidas NEO Nürnberg store for a six-week pilot test.
The new “Vikings” exhibition at Discovery Times Square is, in a sense, built around something that isn’t there.
The exhibition, which opens on Friday, was organized by the Swedish History Museum in conjunction with MuseumPartners in Austria, and the people behind it really want you to know that during the 350 years (750 to 1100) that Viking culture flourished, horned helmets were never a thing. They have amassed 500 artifacts — some copies; many the genuine article — to make the point.
There’s not a horned helmet among them (unless you count an amusing sight gag as you exit), because no such headpiece has ever come out of an archaeological dig. The ubiquitous headgear often associated with Vikings, we’re told in the exhibition, actually came out of the imagination of an 1876 costume designer staging a Wagner opera. And that’s not the only misperception this exhibition is intent on correcting.
The first thing you see in the introductory film as you enter is a farming scene. Raiding was certainly part of what Vikings did, but it is de-emphasized here — perhaps too much so — in favor of displays that highlight social and religious life and try to give women their due.
Countless fictional portrayals might have left the impression that Viking culture was somehow 90 percent male, wild-haired and sword-wielding, but of course it wasn’t, as the jewelry and many other women’s artifacts here attest. The now-rusted keys on display, we’re told, were often carried by women, because with men frequently on the road, they ran the farm.
A display of swords in the “Vikings” show includes the prized Ulfberht [Credit: Hiroko Masuike/The New York Times]If Viking society wasn’t all male, it probably wasn’t all that wild-haired, either. Both women and men possessed combs, generally made of bone. Tweezers and other grooming tools are also on display. There’s even a bronze “ear spoon,” because apparently Vikings were no fonder of waxy buildup than anyone else.
What’s most interesting about the exhibition, though, is the way it places Vikings within the evolving world. It includes, for instance, a shell found on Gotland, the Swedish island, that came from the waters off distant Cyprus, because one thing Vikings were good at was getting around.
The Gokstad boat [Credit: Hiroko Masuike/The New York Times]“The word ‘viking’ was something that you did, it wasn’t something that you were,” Sophie Nyman, director of exhibitions, marketing and visitor services for the Swedish History Museum, explained during a pre-opening tour. In the original meaning, one went “on a viking” — a journey for trading, raiding or settlement. Only in the 19th century did the word come to mean the people themselves.
From Scandinavia, the Vikings vikinged far and wide, encountering other emerging cultures. The exhibition is organized by themes rather than chronologically, and the cross-cultural pollination is especially clear in a section on religion. Norse gods and Christian symbolism combine on brooches and pendants, tangible evidence of the kind of slow cultural conquest or merging that is harder to dramatize than a plain old military invasion but fascinating to contemplate.
Rune stone reproductions at the “Vikings” exhibition at Discovery Times Square [Credit: Hiroko Masuike/The New York Times]“We think that people were very pragmatic,” said Lena Hejll, senior curator and project manager at the Swedish museum. “They used the gods they needed for different parts of life.”
The ships that made all this roaming possible are well represented. There’s a reproduction of a Viking boat, but just as compelling is a display that speaks to the archaeologist’s frustration: So many materials, including wood, deteriorate in a harsh climate. The display — “We call it the ghost ship,” Ms. Hejll said — consists only of what might be left of a ship at an archaeological dig: the metal hardware that held it together. Dozens of weatherworn rivets and other pieces of ancient hardware dangle from strings, creating the shape of a vessel; only the actual vessel is missing.
A hanging boat sculpture features iron rivets [Credit: Hiroko Masuike/ The New York Times]Ms. Hejll and Ms. Nyman said public interest in the Viking age has been high of late, both in Scandinavia, where a certain nationalist sentiment is associated with Vikings, and elsewhere, as evidenced by the television drama “Vikings,” which returns for its fourth season this month on the History channel. That presumably makes this traveling exhibition attractive for a for-profit museum like Discovery Times Square — it has already made nine other stops, including Chicago and several cities in Canada — as well as giving the show’s creators a chance to expand the public perception of the Viking era.
The exhibition is geared toward a general audience, with several interactive features likely to appeal to children. One especially illuminating one involves shipbuilding. It presents a graphic display of a landscape, then asks you to select what you’d need to build a Viking ship. Rope? Sure — make that choice and all the horses in the landscape lose their tails, because horsetail hair was used for rope. Wood? Of course — make that selection and all the trees disappear. Deforestation, it turns out, was not just an Industrial Age problem. The Viking commitment to a seafaring life was also a commitment to expend a lot of natural resources.
A gilded trefoil brooch, made of bronze [Credit: Hiroko Masuike/ The New York Times]The threat of exhausting environmental resources isn’t the only problem 21st-century inhabitants share with the Vikings of a millennium ago. There are, of course, swords in this wide-ranging exhibition. One display is devoted to the Ulfberht, a particularly prized type of sword inscribed with that moniker — the Gucci bag of medieval blades. And, we’re told, as with Gucci bags, there were imitation Ulfberht swords. The long tradition of street-corner knockoffs is, it seems, considerably longer than most people realize.
The Vikings Exhibition runs from Feb. 5 – Sept. 5, 2016, at Discovery Times Square: 226 West 44th Street, Manhattan, NYC.
Author: Neil Genzlinger | Source: The New York Times [March 02, 2016]
Cats are the stars of the newest Litter Genie commercial/music video, that's right Walter and the Awful Pawfuls apparently signed a deal with Genie Records and gave us this video: "I Haz a Pie Row Tek Nik" from their debut CD Nine Lives Left. See the earlier Psychedelic '60s video of Walter and the Wizards off the album Litter Trippin' after the credits.
Do you wanna rock? Then grab your owner's milk and tear up the town like it's made of silk. Rock out to Walter and the Awful Pawfuls new music video from the album Nine Lives Left, brought to you by our cat litter brand Litter Genie.
Lyrics Ohh! Sing it to me. Come on kitty gonna make you purr. This Friday night's gonna be a blur. There's a reason for my good mood. My litter box don't got a stinky attitude. My human uses Litter Genie to... Scoop it up, drop it down, Come on Close and pull, all over town. Ohh Sing it to me! Its five-layer bag, That's right Makes smells wave a white flag. It holds two weeks of poo. It's so easy, who knew? Ohh Litter Genie!
Credits: Advertising Agency: JWT, New York, USA Executive Creative Director: Sarah Barclay Creative Director: Billy Faraut Art Director: Hope Jordan Copywriter: David Canavan Chief Creative Officer: Jeff Benjamin Co-Chief Creative Officers: Matt MacDonald, Ryan Kutscher Planner: Mariam Dilawari Head of Production: Sergio Lopez Senior Producer: Mustafa Imam Director of Music: Dan Burt Project Manager: Jen Schockett Account Team: Claire Capeci, Ariel Stern, Vanessa Reid, Amy Achenbaum Director: Keith Schofield Production Company: Caviar Post-Production: Final Cut, The Mill Editing House: Final Cut Music House: Amber Music Media Agency: MEC
Jennifer Watts, account director at Brandworks International, left, and Scott Morris, media manager at Mindshare Media MICHELLE SIU PHOTO Ad Agency Wars III is set for Wednesday in Toronto!
A year ago, Scott Morris’s typical Friday wind-down with colleagues would have involved beer, pizza and more beer.
Morris, the media manager at Mindshare Media Canada, still ushers in the weekend with members of Toronto’s advertising community. But for the past three months their fellowship has been devoted to toughening up for a charity boxing event.
Agency Wars III, which takes place at the Arcadian Court this Wednesday, will see 24 men and women from 14 local ad agencies square off to raise money for Ronald McDonald House and the National Advertising Benevolent Society.
The participants, who train with professional coaches, actually become qualified amateur boxers sanctioned by Boxing Ontario for the sold-out event.
One of the final training sessions found a broad range of ad industry employees, from art directors to CFOs and copywriters, drilling down at The Boxing Loft in the Entertainment District.
Morris, 31, had spent last Friday fine-tuning ideas for his Ford Fusion portfolio for next year. But come dusk, he was focused on his upcoming bout with Jason Kan, motion graphics designer at Teehan+Lax.
Even before stepping into the ring for their three two-minute rounds, Morris has already earned bragging rights: he’s shed 35 pounds since training began in September and can now execute at least 40 pushups and an eight-minute mile.
“I’ve never done anything like this in my life,” said Morris as he took a break from light sparring inside the Adelaide St. W. gym. “I feel good. I feel confident. I wake up everyday thinking I’m going to throw up from the nerves, but I just channel past that and stay focused.”
Abs aside, Michael Clancy has seen the long-lasting benefits of exposing his competitive industry’s desk jockeys to the even more cutthroat world of pugilism since he founded Agency Wars three years ago.
“Knowing what to do under fire is really important,” said Clancy, executive creative director for Brandworks. “If you can get into a ring, then you can walk into any boardroom in the world.
“In the ad business, taking care of your stress is really important. And boxing is a spectacular way to do that because you’re not in your head. You have to be very much aware of your body. And hitting a bag, doing that kind of strenuous work, the footwork involved, takes you out of the office and puts you into a very physical place where you do what you’re told. You don’t have to think, and you’ll be fine.”
Clancy, 62, who took out his opponent in the third round, aided by former junior featherweight champ Steve Molitor in his corner, when he fought in 2010, has been the oldest competitor to date in the event, which is taped by Fight Network for later broadcast.
“It’s kind of like a fantasy camp for boxing,” he said. “You get to walk in with your entourage, you get to pick your music and it’s televised.”
Head coach Chris “Mr. Showtime” Johnson, a 1992 Olympic medallist, finds the ad folks “very dedicated.
“They’re hungry. They want it almost to an obsessive stage,” he said. “They believe in perfection, but perfection in a sport like this does not come in three months. It’s taken me almost a lifetime.”
After a 20-minute skipping warm-up, Johnson led the group through various punch combinations, all the while pumping them up for fight night.
“If you get a chance to hit someone, hit ’em hard, because if they get the chance they’re going to hit you hard,” he exhorted.
From his ringside perch, returning announcer Jeromy Lloyd, Marketing Magazine’s online editor, has seen a fight or two stopped for split eyebrows and swollen eyes. He’ll be decked out as usual in a rented tux, but without a catchy “let’s get ready to rumble”-style tag line.
“I’m so scared of trotting on someone else’s intellectual property and getting the event sued,” he explained.
The creative team at Brandworks came up with the nickname “Da Boss (a.k.a. The Shot-caller)” for one of their fighters, Jennifer Watts, and selected their Christmas party favourite, LMFAO’s “Shots,” as her entrance music.
Now endowed with an eight-pack and the ability to do “at least 20 real pushups,” thanks to the rigorous 12-week training, the 6-foot-2 account director is pumped to face off against Mindshare media manager Christina Mirabelli.
“My strategy,” said the trash-talking Watts, 30, “is to keep her back with these long arms so she does not get near my face — and punch her in the head.”
McDonald's France has begun airing two new commercials, above is the ad entitled "Killer" and below the "Prison" spot. In Killer, the bad guy who all too closely resembles Jason from Friday The 13th is the victim this time as two young ladies chase him down through a forest for his bag of McDonald's food...not just any food either, in France the chessy goodness burgers are topped with goat cheese and raclette.
Credits: Agency: TBWA, Paris CD: Jean-Francois Goize AD: Alexandre Mba-Nze Copywriter: Mehdi Hamzaoui TV Producer: Amer Zoghbi Agency Producer: Smile Unlimited Director: Greg Gray Sound: Else Sound Director: Fabrice Pouvreau
Work It Kitty, a great multi-phase campaign for the Temptations cat treat full press and credits below: TEMPTATIONS TREATS LAUNCHES THE PURRFECT CAT WORKOUT: WORK IT KITTY
The cat’s out of the bag! The makers of TEMPTATIONS® treats, the irresistible snack cats love, is shaking up the feline fitness world in order to encourage Canadians to get more active with their cats. The leading Canadian cat treat brand quietly soft-launched its WORK IT KITTY™ campaign with the release of a cat workout/music video and www.workitkitty.com microsite. The WORK IT KITTY™ video is the exclusive meowzercise workout for cats and features fictional characters Kate and George— cat hotel owners and premier cat workout professionals. Reminiscent of a 1980s workout, sweatbands included, cathletes Banjo, Fritz, Harley, Pumpkin and Tom, demonstrate the hottest feline fitness moves, including ‘paw rotations’; ‘jumping box squats’; and ‘paw extensions’. “The TEMPTATIONS® All Natural treats brand wants to encourage Canadians to find simple ways to keep their cats active in a fun way,” says Brittany Compton, Senior Brand Manager, TEMPTATIONS®, Mars Canada Inc. “The WORK IT KITTY™ campaign video and microsite have generated great consumer response, and we’re thrilled that the campaign is gaining so much organic attention. The WORK IT KITTY™ campaign, created by the TEMPTATIONS® treats’ creative agency DDB Chicago, officially supports the TEMPTATIONS® All Natural treats product portfolio.
Created in partnership with Ultra Music and produced by Biscuit Filmworks, the WORK IT KITTY™ video features the song I Don’t Wanna Dance by Alex Gaudino ft. Taboo. The video was seeded out to consumers through Ultra Music’s YouTube channel and encourages viewers to visit www.workitkitty.com. The video and microsite are currently supported with public and media relations by Fleishman-Hillard Toronto, and Proximity Canada is communicating the campaign through the TEMPTATIONS® treats Canada Facebook page. The WORK IT KITTY™ campaign officially launches mid-July 2013 and targets Canadian cat owners and lovers, ages 18-49 years old. It will feature the video repurposed into a national, English and French 15 second ad by DDB Chicago that will run on a national television and pre-roll media buy co-ordinated by MediaCom. Match Ignite developed and will execute an in-store UPC collection and redemption promotion and in-store display tools as well as mass direct-to-target consumer sampling. Agency Credits: Title: WORK IT KITTY™ Client: Mars Canada Inc. TEMPTATIONS® All Natural Treats Creative Ad Agency: DDB, Chicago Production Company: Biscuit Filmworks Director: Andreas Nilsson Managing Director: Shawn Lacy Music Video Seeding: Ultra Music Public Relations: Fleishman-Hillard Toronto Media Buy: MediaCom In-Store Marketing / Direct-to-Consumer Sampling: MatchIgnite Facebook: Proximity, Canada
Kiefer Sutherland stars in a new commercial for the Acer Aspire S5 Ultrabook entitled "Bake It...An Acer story inspired by Intel." Sutherland doesn't just bake cupcakes...he bakes Dynamite Cupcakes. As Jack Bauer in the cult TV series ‘24,’ Kiefer Sutherland was shot, tortured, imprisoned and addicted to heroin. Over eight series he killed 267 people and used “any means necessary” to get what he needed. Every day was a bad day.
In a new ad campaign for computer company Acer’s Aspire S5 Ultrabook™ from Mother, Sutherland is back in a pastiche of his Bauer character but this time he’s showing his softer side – making cup cakes. But Bauer being Bauer, hasn’t donned a frilly apron and got out the icing bag – he’s reached for power drills and flame throwers to make his cakes. Along the way he uses his laptop to search for the perfect recipe, ruthlessly interrogates people about ingredients and blows up his own car to make the logo for his cup cake brand. The ad breaks on August 20 in the UK, Germany, France and Russia as a 90 second film for cinema and the web, a 20 second TV trailer and a series of print ads. Martin Schellekens, Acer’s Global Marketing Director says, “At Acer we’re interested in what people do with the technology we develop. The S5 Ultrabook is the first of many products that will help our users explore a different side of themselves, for Kiefer that was cupcake baking but over the coming year we’ll create more stories of characters exploring beyond their limits.” Mother said: “Kiefer makes a great tough guy – but instead of tackling terrorists or dirty bombs, we wanted to test his cake making skills to the limit. It was a great shoot to work on – Kiefer said that the explosions were as big as anything in 24. We’re really looking forward to the next episode in this series, where another celebrity will be exploring a very different side of themselves.”
Credits: Project: Acer Aspire S5 Ultrabook™ Brief in one line: To launch the new Acer Aspire S5 Ultrabook™ Acer's Global Brand Director: Maarten Schellekens Film credits Creative Agency: Mother Art Director: Mother Copywriter: Mother Planner: Mother Agency Producer: Mother Director: Ivan Zacharias Production Company: Stink Producer: Nick Landon Editor: Richard Orrick Post Production: The Mill Audio Post-Production: Jungle Sound Design: Jungle DoP: John Lynch
A commercial for Herbaria Tea entitled "Fears" demonstrates the calming effect of tea in an inventive and eye-catching way that just might scare the heck out of you. A devilish looking clown, the grim reaper, and Leatherface, remember him from the Texas chainsaw massacre all sink endlessly with a tea bag tied to their ankles in the hopes that this just might aid us in finding comfort with a soothing cup of tea.
Credits: Client: Herbaria Product: Herbaria Calming tea Agency: Jung von Matt / Neckar Production Company: Tempomedia Filmproduktion Co-Production Company: Filmakademie Baden-Württemberg Service Production: Valentine Films Creative Director: Norman Scholl Executive Producer: Alexander Schildt Producer: Christian Hergenröther Director: Andreas Roth DoP: Roland Stuprich Underwater Cameraman: Mike Valentine Music / Sounddesign: The German Wahnsinn Team Editor: Anne Beutel Postproduction: Harvest Digital Agriculture Cast: Clown: Paul Daniels Death: Peter Harcourt Psycho: Tony French
I just love this new commercial for McDonald's entitled "Package", created by DDB Germany. This little guy smartens up after having all his McDonald's lunch eaten up by bullies in the park by disguising his cherished McD's with a Burger King bag...cute. Credits: Advertising Agency: DDB, Berlin, Germany Advertising Agency: Heye & Partner, Berlin, Germany Chief Creative Officer: Eric Schoeffler, Mathias Jahn Executive Creative Director: Bastian Meneses von Arnim, Markus Lange Copywriter: Res Matthys Production Company: Hager Moss, München Film Director: Sven Lützenkirchen Production Company Producer: Frances Rehn, Steff Schröder Agency Producer: Sascha Driesang Account Manager: André Musalf Planning: Thilo Ritz Cameraman: Sven Lützenkirchen Cameraman, Assistance: Nicole Müller Post Production: Philipp Bartel, Julia Eberl, Julia Dobler Sound Design: Stephan Moritz, Robert Dreiseitl Light Design: Tim Harlinghausen Media: Björn Deuter, Mareen Naupert Project Manager: Tina Bockeloh Editor: Sven Lützenkirchen
New commercials for Hefty Tall Kitchen Waste Bags (that's right I said Hefty), is the work of Napoleon Dynamite director Jared Hess. The ads seem strange at first view but they seem to get a little funnier each time I watch it. The campaign has three spots: "The Thing" Go Back To Your Planet, an Alien is captured and trapped in a Hefty bag. "Baby", a giant baby a stressed out mother and her friend...need we say more. A finally "Rager," there was a party. I'm betting on the Hefty Alien spot to have some viral success.
Credits: Ad Agency: Euro RSCG, Chicago Director: Jared Hess
How this entry into the Doritos Crash The Super Bowl 2012 contest didn't make it as one the finalist is beyond me. The list of ingredients used in the "Make Your Own Gold" spot alone could have made this a winner.
I knew you'd want to know so here you go...full list of ingredients: Staff of Anubis, Philosopher Stone, Rubber Hammer, Rubber Nails, Moon Rock Salt, Archimedes Screw, Harpsichord, Parachute, Blank, Bag of Holding, Cloud Mist, Elven, joy, Lucky Penny, Love Song, Erlenmeyer Flask, Marcoscope, Sense of Wonder, Blankety Blanks, Temporal Glitch, Haiku, Nods, Sweeps, Beeps, Deeps, Sneeps, Reeps, Winks, Memories, Fireballs, Congratulations, Laughter, Lightening, Star Dust,Rings of a Tree, Mother's Approval, Mountain Air, Cheesiness, Inspiring Footage, Smiles, Secret Ingredient, Smell of Morning, Love, and of course Salt.
Credits: Written by: Jack Dreesen, John Ramsey & David Ward Directed by: David Ward & John Ramsey Produced by: Jack Dreesen, John Ramsey & David Ward Starring: Byron Brown
Laura Vandervoort has her body-painted to look like a lizard for the newest PETA ad, and asks us "Whose Skin Are You In?"
In Peta's behind the scenes video and exclusive interview Vandervoort says, "I want to make people aware that if you want a high end python bag or crocodile... Three or four alligators have to die for each purse. It's just ridiculous. A lot of people think that reptiles don't feel, but they do."
British couple Sienna Miller and Tom Sturridge star in the new Burberry Autumn/Winter 2013 ad campaign, featuring The Crush bag as seen of the runway. Directed by Christopher Bailey and shot by Mario Testino Music: Tom Odell — 'Hold Me'
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