New commercials for Hefty Tall Kitchen Waste Bags (that's right I said Hefty), is the work of Napoleon Dynamite director Jared Hess. The ads seem strange at first view but they seem to get a little funnier each time I watch it.
The campaign has three spots: "The Thing" Go Back To Your Planet, an Alien is captured and trapped in a Hefty bag. "Baby", a giant baby a stressed out mother and her friend...need we say more. A finally "Rager," there was a party. I'm betting on the Hefty Alien spot to have some viral success.
Credits:
Ad Agency: Euro RSCG, Chicago
Director: Jared Hess