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Built — Reinvented 2012 Camry — Release date Oct. 16, 2011

Pit Stop — Reinvented 2012 Toyota Camry — Release date Oct. 24, 2011

Press and Credits:
Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry

“It’s Ready. Are You?” Touts Vehicle Innovation and Performance

Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.

The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.

“For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”

Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.

Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.

The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.

Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.

To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect.
The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”

Gulf States Toyota launched a new campaign titled “Where We Come From,” which highlights Tundra and Corolla plants in Texas and Mississippi. Despite what some people might think, these two models are among the vehicles that Toyota builds right here in the United States. Above we meet Rick Cunningham, a plant work from San Antonio, watch him has he goes about his day and discuss' the Toyota way of doing things. "Kaizen is continuous improvement — Kaizen is all around the shop. How do we go the extra mile? With blood, sweat and tears that go into making all our Toyota Tundras."

Never heard the word "Kaizen" before? It's Japanese for "improvement", or "change for the better" refers to philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, and business management.

In these two webisodes, Gulf States Toyota takes you behind the scenes through a day in the life at these two plants and showcases, through beautiful cinematography, the end result: new Toyota vehicles manufactured with pride.

Gulf States Toyota, one of the Friedkin Group companies, is an independent private distributor of Toyota vehicles in a five-state region which includes Texas, Oklahoma, Louisiana, Arkansas, and Mississippi. The company serves a network of 154 dealerships, providing marketing, management support, and vehicle distribution.

Credits:
Creative Agency — MMB
Sara Ventetuolo – Executive Producer
Ellen Stafford – Producer
Fred Bertino – President
Mike Wilson – Copy Writer
Larry Bowdish – Art Director
Liz Vanzura – Chief Marketing Officer
Jon Greeley – Management Supervisor
Production Company – Tool North America
Matt Ogens – Director
Oliver Fuselier — Executive Producer
Tami Reiker – Director of Photography
Mark Imgrund — Editor
Noise Floor — Music Edit, Sound Design and Mix

Saatchi & Saatchi have just launched 'Toyota Positive', a new ad campaign for the Prius Plug-In Hybrid. The ad campaign launches with a series of films. The first features MTV news presenter Joel Dommett and his sidekick, T4’s Rising Star of 2012 Eric Lampaert. The comedy duo tour London, offering lifts to random passengers with the aim of bringing a little joy to the streets of the capital.

“Toyota Positive is a really fun way of highlighting the launch of Toyota's next generation Plug-in Hybrid Vehicles, using the power of positivity and optimism to discover something better", said Lisa Fielden, Manager, Brand and Digital Marketing, Toyota GB.

“With the Toyota Positive campaign we want to show how a small number of people can create a large amount of positivity. To help people take part, we are offering them a car that runs on electricity, fuel and kindness. All we are asking anyone to do is to come up with a positive idea that brings a smile to people faces”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.

Full creds to follow.

The Toyota Tacoma has earned quite a reputation among pickup trucks, which is quite a feat in a market that has been traditionally dominated by American brands like Ford, GMC, Dodge, and Chevrolet. And because competition is stiff in the segment, manufacturers often craft ads trying to convince consumers that their truck as the strongest and most durable currently available. While they all use words like “tough” and “rugged” to describe their vehicles, Toyota goes that extra mile in their most recent Tacoma commercial to bring those words to life. The ad provides a humorous twist to the theme of durability in what is sure to be one of the most memorable automobile commercials of the year.
Set on a beach below a steep and rocky cliff, the commercial’s opening shot is of four young adults taking a joyride through the sand. Made to appear as if viewers are witnessing a home video, the truck’s passengers hoot and holler while their Tacoma kicks sand high into the air. The scene abrubtly ends as if someone began taping over the home video and cuts to a young woman, presumably the truck owner’s girlfriend, who begins to air her frustrations about “Mike” and his “precious four-by-four, hang-out-all-day with your stupid friends truck.”

She continues her rant making fun of Mike for describing the truck as “totally sick,” and her extreme jealousy is more than apparent to viewers. It immediately becomes clear she is going to teach Mike a lesson by showing him what she really thinks of his Tacoma. At this point, viewers are sympathizing with the young woman and probably thinking of their own significant others’ prized possessions. This sympathy turns to shock, however, when at the end of the girlfriend’s rant, she turns away from the camera towards the top of the cliff and yells “push it!”
The 2012 Tacoma bounces and flips over boulders and outcroppings, at one point somersaulting repeatedly down the hill, and the whole time the girlfriend is wildly screaming her approval. A few seconds later, when the truck makes it to the bottom of the hill, it miraculously lands right side up and seems undamaged by its rocky decent. The girlfriend screams “Noooo!” and the commercial ends with these words on the screen, “Tacoma Double Cab: Toyota Get the Feeling.”
Obviously the commercial is a hyperbole, no pickup truck would survive such a fall unscathed. However, with it’s comedic exaggeration, Toyota has created a vivid image in the mind of the consumer. The message that the Tacoma is the toughest, most durable truck available comes across loud and clear.
This guest post was provided by Brittany Larson of Toyota of Turnersville.

Credits:
Ad Agency: Saatchi & Saatchi, Los Angeles

Here is an early look at the future of designing your next Toyota purchase with the help of a Google+ Hangout before you walk in to the dealer to buy it. The Collaborator will allow you (with the help of your friends) pick colors, add features, preview your features and options, save it and if you have questions, a Toyota Expert is online and at the ready to help. The prototype is still in development and yet not available online but from the preview video released, it looks like a fun way to preview your next Prius.

Toyota and Google+ have teamed up to make car shopping a little more social with Collaborator. We are proud to share the Toyota Collaborator prototype at Google I/O, and look forward to releasing it to consumers in the future.

via: ToyotaUSA

When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
Brief
The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio.
Approach
Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.
Post production and animation was expertly handled by the talented team at Analog.

Creative Credits:
Production Company: ATYP
Directors: Merlin Nation, Chris Angelkov
Executive Producer: Debbie Crosscup
Client: Toyota
Campaign: The Turning Point
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Copywriter: Johan Gerdin
Digital Designer: Devin Croda
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: David Fisher
Group Brand Strategy Director: David Gonzales
Communications Strategist: Elsa Stahura
Junior Brand Strategist: Emily Mulvey
Group Account Director: Steven Panariello
Account Director: Bola Adekoya
Account Manager: Dave Murphy
Director of Digital & Integrated Marketing Strategy: Kimberley Gardiner
Post Production/Animation: Analog
Grade: The Mill
Producer: Heath Raymond
Telecine: Matt Osborne/Mikey Rossiter
Music: Rob Burger Music
Composer: Robert Burger
Sound: Heard City
Mixer: Phil Loeb
Voiceover: Brian Bascale

According to BizJournals, Toyota is now the "exclusive auto partner" of the Niners as part of a multimillion dollar deal. Part of the agreement is that Toyota will sponsor the red zone — the area between the 20-yard line and the end zone — at San Francisco's brand new Levi's Stadium, meaning a massive, distracting graphic will appear on the screen any time a team reaches that section of the field.

Luckily, Toyota's red-zone advertising will show up only on the local, KPIX broadcast of preseason games; it is not a national deal. Still, you have to imagine that this is a glimpse of the future, and one that NFL fans aren't going to be particularly pleased about.

Here are two screengrabs, via SB Nation:

A love-struck protagonist cat and a feel-good car are the makings of the one of best commercials I've seen this year, the best one starring a cat that is. This fantastic new commercial for the 2013 Toyota Corolla entitled "Feels Good Inside" features a curious cat who seems to have some bad luck with his curiosity, from being run over by a lawn mover to diving into wet cement. But the best part is this cat's dive attack on the dog. The ending, well let's just say this cat will be back.

Credits:
Ad Agency: Saatchi & Saatchi, New Zealand
Client: Toyota
Executive Creative Director: Antonio Navas
Creative Director: Corey Chalmers, Guy Roberts
Creative: Sarah Litwin-Schmid, Emily Drake
GAD: Mark Cochrane
AD: Emma Guadagni
Production Company: Goodoil
Director: Hamish Rothwell
Producer: Sam Long
DOP: Crichton Bone
Editor: Peter Sciberras
Online: Nigel Mortimer
Audio Post: Liquid Studios
Music Composition: Elliott Wheeler
Music Composition: Turning Studios
Audio Post: Liquid
Sound Engineer: Craig Matuschka

"The specific challenge for us concerning this film was to capture real emotions," says Alexander Reiss, ECD of Saatchi & Saatchi Dusseldorf. "Due to the spontaneous and all around positive reactions of passers-by during the shoot, we knew we made the right decisions about the concept.”

Sevilay Gökkaya, General Manager of Marketing at Toyota Germany also added, "With this prank we are continuing our AYGO-brand strategy very successfully. Together with Saatchi & Saatchi we have managed to re-position the AYGO with younger buyers and are also on track concerning our strategic business goals. And we are also happy with the sales figures of our important mass model – they are significantly above the expected."

Earlier work from the Go Fun Yourself campaign...

Creative Credits:
Advertising Agency: Saatchi & Saatchi, Dusseldorf
Alexander Reiss, ECD
Claus Lieck, CD
Nathaly Neusser, AD
Tanja Dringenberg, Copywriter
Director: Lewi
Production: Lovestone Film

Egg Films’ Kevin Fitzgerald recently directed Toyota Rav4 Rex for Saatchi & Saatchi Sydney, with Cape Town providing all the Australian locations.

Rex, which follows a father and son hunting for a missing dog, was conceived by creative director Steve Carlin and three expat South Africans – executive creative director Damon Stapleton, art director Darren Borrino and copywriter Stuart Turner.

The spot was shot by Rob Malpage and edited by Gordon Midgely at Riot Johannesburg, with a cameo appearance from Kevin’s own dog — not the first time he has made it into one of Egg’s commercials!

Credits:
Title: RAV4 “Rex”
Client: Toyota
Ad Agency: Saatchi & Saatchi
Agency producer: Llew Griffiths
Exec creative director: Damon Stapleton
Creative director: Steve Carlin
Art director: Darren Borrino
Copy writer: Stuart Turner
Production Co.: Egg Films
City & country: Cape Town, South Africa
Director: Kevin Fitzgerald
Director of photography: Rob Malpage
Production co producer: Jon Ronbeck
Executive producer: Colin Howard
Post production co: Black Ginger
City: Cape Town
Editing company & city: Riot, Johannesburg
Editor: Gordon Midgley

Toyota had a busy day today with their launch of the new "Let's Go Places" slogan, a new website and the release of the Toyota Prius "Hum" TV commercial.

The TV ad is a fun filled animated spot that features a sweet tune to match the picture perfect setting the commercial is set too.
I know what your thinking...where can I find the lyrics to that "Hum" song?
Not to worry here ya go.

This is a car that loves to have fun
Mile after mile, to and from
Now there are four for all to use
Tell the neighbors, your friends, everyone the news.

Let's Hum Hum Hum Hum, Hum Hummm
A Prius for everyone.

Now there's a bigger one if you want more space
A small one if the city's your place.
And even one you can plug in.
So hop on in and give one a spin.

Let's Hum Hum Hum Hum Hum Hummm
A Prius for everyone.

Credits:
Advertising Agency: Saatchi & Saatchi

A new commercial for the 2013 Toyota GT86 gives us a man trapped inside a fake city who discovers a Toyota GT86 from the real world. He feels alive for the first time and decides to make his escape from the not so real to real.

The music/song in the advert is of the 1960 Édith Piaf recording of Non, je ne regrette rien, which translates as no, I don’t regret anything.

Credits:
Ad Agency: Saatchi & Saatchi, London.

Belgium has many small, narrow streets, Google Street View, which launched there last year, was never able to capture all of its nooks and crannies. To solve the problem, Happiness Brussels and Toyota Belgium created iQ Street View," to promote the small, nimble car, as well as give Google a hand in the process. The iQ was fitted out with a 360-degree camera, with all the equipment needed to capture the data stored inside the car — another opportunity to show off how spacious it is. People are asked to tag the streets that Google did not manage to film on the site The car will then drive along those streets, capturing the data, which will be handed over to Google at the end of the year. Those living in the tagged streets — the narrowest roads of Belgium — will be directly targeted with an offer for the iQ.

Credits:
Agency: Happiness Brussels
Client: Toyota
Creative: Peter Ampe
Creative: Isabel Peeters
Concept: Patrick Glorieux
Concept: Naim Baddich
Head of Art: Cecilia Azcarate Isturiz
Copywriter: Patrick Glorieux
Art Director: Naim Baddich
Graphic Design: Jeremy Vandenbosch
Producer: Bart Vande Maele
Director: Bob Jeusette
Engineer: Jan Martin Mantkowski
Website: Bliss Interactive
Digital Media: Red Works
via: Creativity Online

Kaley Cuoco will be joining Bar Refaeli and Kate Upton during the 2013 Super Bowl commercial breaks. Toyota officially announced that the Big Bang Theory sexy lady will star in its Super Bowl spot.

"When I saw the concept for the commercial, I knew it was something I wanted to do," Cuoco said of the Saatchi & Saatchi LA created commercial that is still top secret stuff.

What we do know is that Toyota is making a huge social media push. It has announced a "Get In The Big Game" contest where fans can Instagram or Tweet photos of themselves using the hashtag #wishgranted with the winner appearing in the commercial with Cuoco. Only one photo will make the ad, which won't be revealed until the ad premieres in the first quarter of the game.

Toyota's "The Station Wagon" ad takes us on wild journey of encounters with whales to dancing guru's, created by Saatchi & Saatchi Italy.

- Curiosity leads you to unusual meetings. It inspires you with new questions. It drives you to new discoveries. Come on a fantastic journey with the new Toyota Auris Hybrid Touring Sports.

Credits:
Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Directors: Jason Romeyko, Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Head of tv: Raffaella Scarpetti
Producer: Erica Lora Lamia
Director: Steve Ayson
DOP: Glynn Speekaert
Editor: Vilma Conte
Post Production: Xchanges
Music: Sing Sing
Sound: Top Digital

A sexy new commercial for the 2013 Toyota Auris (aka the Corrolla) that features 19 year old model Stav Strashko, will have men shaking their heads...enjoy.

The spot, entitled 30 seconds of common sense to betrayal is airing in Japan with the tagline: "Not in trend, not casual, not for everyone."

There is not a man in the world who will not love this ad for the Toyota GT86 and not one woman, wife, girlfriend who will look at her man and say..."don't even think about it!"

The ad features the music of WU LYF and the song title is "Heavy Pop".

Credits:
Ad Agency: Happiness, Brussels
Produced by Caviar
Directed by Arnaud Uyttenhove
Shot by Dimitri Karakatsanis
via: Amsterdam Ad Blog

Kaley Cuoco looks great in the teaser ad for Toyota and Saatchi & Saatchi's contribution to the 2013 Super Bowl Ad Show...ya ya ya, it's another teaser. Anyway, Kaley dressed in sexy purple suit walks about town granting wishes randomly, the rest of us can send our wish via Twitter hashtag #wishgranted.

Kaley Cuoco fans can see more of her in the Priceline Negotiator Secret Daughter spot HERE.

Credits:
Ad Agency: Saatchi & Saatchi, LA.

Toyota Camry reinvents everything from a couch to a blender in their new commercial.

Credits:
Ad Agency: Saatchi & Saatchi LA

The new Scion IQ commercial entitled "Babes n Donuts". Sorry nothing I can really add, well maybe except for the fact that this could very well be the dumbest ad I've seen in awhile.

Oh but there's more to this ad campaign for the Scion IQ, it gets much worse with the "Dudes n Donuts" spot.

Filed under the stupid ad collection.