Egg Films’ Kevin Fitzgerald recently directed Toyota Rav4 Rex for Saatchi & Saatchi Sydney, with Cape Town providing all the Australian locations.
Rex, which follows a father and son hunting for a missing dog, was conceived by creative director Steve Carlin and three expat South Africans – executive creative director Damon Stapleton, art director Darren Borrino and copywriter Stuart Turner.
The spot was shot by Rob Malpage and edited by Gordon Midgely at Riot Johannesburg, with a cameo appearance from Kevin’s own dog — not the first time he has made it into one of Egg’s commercials!
Credits:
Title: RAV4 “Rex”
Client: Toyota
Ad Agency: Saatchi & Saatchi
Agency producer: Llew Griffiths
Exec creative director: Damon Stapleton
Creative director: Steve Carlin
Art director: Darren Borrino
Copy writer: Stuart Turner
Production Co.: Egg Films
City & country: Cape Town, South Africa
Director: Kevin Fitzgerald
Director of photography: Rob Malpage
Production co producer: Jon Ronbeck
Executive producer: Colin Howard
Post production co: Black Ginger
City: Cape Town
Editing company & city: Riot, Johannesburg
Editor: Gordon Midgley