Gulf States Toyota launched a new campaign titled “Where We Come From,” which highlights Tundra and Corolla plants in Texas and Mississippi. Despite what some people might think, these two models are among the vehicles that Toyota builds right here in the United States. Above we meet Rick Cunningham, a plant work from San Antonio, watch him has he goes about his day and discuss' the Toyota way of doing things. "Kaizen is continuous improvement — Kaizen is all around the shop. How do we go the extra mile? With blood, sweat and tears that go into making all our Toyota Tundras."
Never heard the word "Kaizen" before? It's Japanese for "improvement", or "change for the better" refers to philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, and business management.
In these two webisodes, Gulf States Toyota takes you behind the scenes through a day in the life at these two plants and showcases, through beautiful cinematography, the end result: new Toyota vehicles manufactured with pride.
Gulf States Toyota, one of the Friedkin Group companies, is an independent private distributor of Toyota vehicles in a five-state region which includes Texas, Oklahoma, Louisiana, Arkansas, and Mississippi. The company serves a network of 154 dealerships, providing marketing, management support, and vehicle distribution.
Credits:
Creative Agency — MMB
Sara Ventetuolo – Executive Producer
Ellen Stafford – Producer
Fred Bertino – President
Mike Wilson – Copy Writer
Larry Bowdish – Art Director
Liz Vanzura – Chief Marketing Officer
Jon Greeley – Management Supervisor
Production Company – Tool North America
Matt Ogens – Director
Oliver Fuselier — Executive Producer
Tami Reiker – Director of Photography
Mark Imgrund — Editor
Noise Floor — Music Edit, Sound Design and Mix