To kick off Mother, NY new relationship with Burger King in 2013, they have launched three new spots for the 'Breakfast' campaign. Titled “First Cup,” “Two Thumbs” and “Faustin,” the series highlights Burger Kings re-entry into the breakfast mindset and showcases two new breakfast offerings: freshly brewed Arabica coffee for 25 cents and the mouth watering Gouda Bacon Sandwich. Set within the walls of the Burger King home, its restaurant, viewers learn about the new breakfast items while meeting a soon-to-be recurring cast of characters joining the familiar cast of employees including affable patriarch of the Burger King family John the Manager.
In the 15-second spots “First Cup” and “Two Thumbs,” our patriarch John excitedly touts Burger King’s new smooth and delicious coffee for a price that can’t be beat. The 30-second “Faustin” spot has Burger King’s new resident French chef discerningly construct his newest creation the Bacon Gouda Sandwich. An anxiously awaiting crowd gathers around Faustin’s kitchen as he completes his masterpiece and reminds them not forget the most important consideration for the perfect breakfast sandwich: “Ze new coffee!”
Credits: Project Name: Breakfast Campaign Agency: Mother NY Client: Burger King Spot: “First Cup,” “Two Thumbs” and “Faustin” First Launch Date: Feb 18 2013 Media: TV Creatives: Mother New York Mother New York Mother New York Mothers: Mother New York Agency Producer: Mother New York Music/Business Affairs: Mother New York Production Company: Imperial Woodpecker Director: Stacy Wall DP: Peter Donahue Executive Producers: Doug Halbert Line Producer: Anita Wetterstedt Costume & Wardrobe Design: Lee Ann Jarvis Production Designer: Tony Gasparo Hair / Make Up: Jenni Clark Editorial Company: Now Corporation/EP Nancy Finn Editors: Nelson Leonard, Jesse Reisner Animation & Post-Production Company: Suspect/Houses in Motion Executive Producer: Rob Appleblatt Post Producer: Alena McDougal Music Production: Various Stock Music/Finger Music TV Mix: Sound Lounge
The new Reebok commercial “"Girl Inspired"” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. Reebok and Alicia Keys have a new and exciting partnership and design collaboration. Alicia's first project with Reebok is the launch of her own signature collection, which includes a new take on the Freestyle Hi (also known as the 5411), Freestyle Double Bubble, Classic Nylon Slim and Princess.
To support the launch of her new Reebok Classics signature collection, Alicia Keys is featured in this TV commercial directed by Samuel Bayer. Set to an exclusive version of her upcoming new single, Girl on Fire, the story showcases how Alicia inspires and empowers women through her soul-searching journey to the top. The story takes place in the world's greatest canvas and Alicia' hometown — New York City.
Credits: Title: “Girl Inspired”: 30 Advertising Agency: mcgarrybowen, New York, NY Executive Creative Director: Mark Koelfgen Associate Creative Director: Jamie Massam Associate Creative Director: Cooper Smith Account Director: Alison Stratten Account Supervisor: Heather Livengood Executive Producer: Steve Ford Assistant Producer: Nick Bourne Production Company: Serial Pictures NY & Serial Pictures CA Director: Samuel Bayer Executive Producer: Violaine Etienne Head of Production: Peter Fitzgerald Producer: Richard Berman Editorial Company: Cut + Run Editor: Gary Knight Assistant Editor: Zach Patten Producer: Melati Pohan Executive Producer: Rana Martin Telecine: Company 3, New York, NY Colorist: Tom Poole Visual Effects: Smoke & Mirrors, New York, NY Artist: Sam Caine Assistant Artist: Dan Bowhers Audio Post: Plush, New York, NY Mixer: Rob Fielack
The new “Vikings” exhibition at Discovery Times Square is, in a sense, built around something that isn’t there.
The exhibition, which opens on Friday, was organized by the Swedish History Museum in conjunction with MuseumPartners in Austria, and the people behind it really want you to know that during the 350 years (750 to 1100) that Viking culture flourished, horned helmets were never a thing. They have amassed 500 artifacts — some copies; many the genuine article — to make the point.
There’s not a horned helmet among them (unless you count an amusing sight gag as you exit), because no such headpiece has ever come out of an archaeological dig. The ubiquitous headgear often associated with Vikings, we’re told in the exhibition, actually came out of the imagination of an 1876 costume designer staging a Wagner opera. And that’s not the only misperception this exhibition is intent on correcting.
The first thing you see in the introductory film as you enter is a farming scene. Raiding was certainly part of what Vikings did, but it is de-emphasized here — perhaps too much so — in favor of displays that highlight social and religious life and try to give women their due.
Countless fictional portrayals might have left the impression that Viking culture was somehow 90 percent male, wild-haired and sword-wielding, but of course it wasn’t, as the jewelry and many other women’s artifacts here attest. The now-rusted keys on display, we’re told, were often carried by women, because with men frequently on the road, they ran the farm.
A display of swords in the “Vikings” show includes the prized Ulfberht [Credit: Hiroko Masuike/The New York Times]If Viking society wasn’t all male, it probably wasn’t all that wild-haired, either. Both women and men possessed combs, generally made of bone. Tweezers and other grooming tools are also on display. There’s even a bronze “ear spoon,” because apparently Vikings were no fonder of waxy buildup than anyone else.
What’s most interesting about the exhibition, though, is the way it places Vikings within the evolving world. It includes, for instance, a shell found on Gotland, the Swedish island, that came from the waters off distant Cyprus, because one thing Vikings were good at was getting around.
The Gokstad boat [Credit: Hiroko Masuike/The New York Times]“The word ‘viking’ was something that you did, it wasn’t something that you were,” Sophie Nyman, director of exhibitions, marketing and visitor services for the Swedish History Museum, explained during a pre-opening tour. In the original meaning, one went “on a viking” — a journey for trading, raiding or settlement. Only in the 19th century did the word come to mean the people themselves.
From Scandinavia, the Vikings vikinged far and wide, encountering other emerging cultures. The exhibition is organized by themes rather than chronologically, and the cross-cultural pollination is especially clear in a section on religion. Norse gods and Christian symbolism combine on brooches and pendants, tangible evidence of the kind of slow cultural conquest or merging that is harder to dramatize than a plain old military invasion but fascinating to contemplate.
Rune stone reproductions at the “Vikings” exhibition at Discovery Times Square [Credit: Hiroko Masuike/The New York Times]“We think that people were very pragmatic,” said Lena Hejll, senior curator and project manager at the Swedish museum. “They used the gods they needed for different parts of life.”
The ships that made all this roaming possible are well represented. There’s a reproduction of a Viking boat, but just as compelling is a display that speaks to the archaeologist’s frustration: So many materials, including wood, deteriorate in a harsh climate. The display — “We call it the ghost ship,” Ms. Hejll said — consists only of what might be left of a ship at an archaeological dig: the metal hardware that held it together. Dozens of weatherworn rivets and other pieces of ancient hardware dangle from strings, creating the shape of a vessel; only the actual vessel is missing.
A hanging boat sculpture features iron rivets [Credit: Hiroko Masuike/ The New York Times]Ms. Hejll and Ms. Nyman said public interest in the Viking age has been high of late, both in Scandinavia, where a certain nationalist sentiment is associated with Vikings, and elsewhere, as evidenced by the television drama “Vikings,” which returns for its fourth season this month on the History channel. That presumably makes this traveling exhibition attractive for a for-profit museum like Discovery Times Square — it has already made nine other stops, including Chicago and several cities in Canada — as well as giving the show’s creators a chance to expand the public perception of the Viking era.
The exhibition is geared toward a general audience, with several interactive features likely to appeal to children. One especially illuminating one involves shipbuilding. It presents a graphic display of a landscape, then asks you to select what you’d need to build a Viking ship. Rope? Sure — make that choice and all the horses in the landscape lose their tails, because horsetail hair was used for rope. Wood? Of course — make that selection and all the trees disappear. Deforestation, it turns out, was not just an Industrial Age problem. The Viking commitment to a seafaring life was also a commitment to expend a lot of natural resources.
A gilded trefoil brooch, made of bronze [Credit: Hiroko Masuike/ The New York Times]The threat of exhausting environmental resources isn’t the only problem 21st-century inhabitants share with the Vikings of a millennium ago. There are, of course, swords in this wide-ranging exhibition. One display is devoted to the Ulfberht, a particularly prized type of sword inscribed with that moniker — the Gucci bag of medieval blades. And, we’re told, as with Gucci bags, there were imitation Ulfberht swords. The long tradition of street-corner knockoffs is, it seems, considerably longer than most people realize.
The Vikings Exhibition runs from Feb. 5 – Sept. 5, 2016, at Discovery Times Square: 226 West 44th Street, Manhattan, NYC.
Author: Neil Genzlinger | Source: The New York Times [March 02, 2016]
Zombies want to get in on the New York Lottery Mega Millions in this new TV ad. Zombies takeover the streets of New York as a few civilians fend a their chance for the big prize. Listen for the best line in the ad ".....make room for the living". The ad also features original music by Adam Schlesinger of Fountains of Wayne.
Credits: Ad Agency: DDB New York CCO: Matt Eastwood Client: New York Lottery CD: Rich Sharp and Mike Sullivan Head of Production: Ed Zazzera — Exec. Producer: Walter Brindak Assistant Producer: Katy Fuoc0 — Prod. Co.: O Positive Director: Jim Jenkins Exec. Producer: Ralph Laucella DOP: Larry Fong VFX: Light of Day CD: Colin Stackpole
Type of entry: Magazine
Category: Cosmetics & Beauty
Advertiser: P&G
Product/Service: GILLETTE ODOR SHIELD ANTI-PERSPIRANT
Agency: BBDO NEW YORK, USA
Advertiser P&G
Product GILLETTE ODOR SHIELD ANTI-PERSPIRANT
Entrant BBDO NEW YORK, USA
1 of 3 Campaign
Category: Cosmetics & Beauty
Title: DRY ARMPIT INFORMANT
Advertiser/Client: P&G
Product/Service: GILLETTE ODOR SHIELD ANTI-PERSPIRANT
Entrant Company: BBDO NEW YORK, USA
DM/Advertising Agency: BBDO NEW YORK, USA
On September, 11th, 2001 Barack Obama has arrived to an anniversary of acts of terrorism to a memorial to victims of terrorists in the Pentagon, informs CNN.
This year an anniversary of acts of terrorism also will appear for the first time for ever and ever — National Day of Service and Remembrance.
At 8:46 on local time — at this particular time days the first plane skyjacked by terrorists ran into northern tower of the World shopping centre — on a southern lawn of The White House minute of silence in which will take part the president, first lady Michel Obama and employees of administration of the head of the state will take place. After that Obama will go to the Pentagon.
In 2001 one of stolen by terrorists of "al Kaida" of passenger planes ran into a building of the Ministry of Defence in capital suburb — Arlington, the State of Virginia. Victims of this act of terrorism of a steel 184 persons. As a result of a collapse of towers-twins in New York into which two planes ran, were lost more than 2700 persons. One more skyjacked plane going towards capital, has broken in area Shenksvilla, the State of Pennsylvania, were lost, not including terrorists, 40 persons.
Memorable actions on Friday will take place on a place of the destroyed New York skyscrapers-twins and in Shenksville where building of memorial complexes is not finished yet.
In the sky over New York there were five inscriptions "cloud". About it newspaper The Daily Telegraph on October, 1st writes.
In the sky over New York
Inscriptions which could be seen from areas Brooklyn and Queens, have been left by plane. This trick was thought up by artist Ron English.
Shortly before realisation of the project the English has informed, that can sell those "clouds". Whether there were on these objects buyers, is not specified.
Abraham Obama
Most well-known of the previous projects of the English — a combination of portraits of two American presidents.
DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.
Official Press: Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.
An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.
The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.
A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.
“I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”
Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”
Creative Credits: Ad Agency: DDB New York Campaign: “Layers Off” Client: Reebok Product: SkyScape Celebrity Spokesperson: Miranda Kerr
Chief Creative Officer: Matt Eastwood Creative Director, Art: Mariana Costa Creative Director, Copy: Julie Beasley Head of Production: Ed Zazzera Senior Producer: Heidi Baltzer Senior Business Manager: Lynda Blaney-Smith Global Business Director: Chris Tussing Management Supervisor: Damaris Marszalek Account Supervisor: Amanda Foderaro
Production Company: Radical Media Director: Dave Meyers Executive Producer: Jim Bouvet, Maya Brewster Head of Production: Frank Dituri Producer: Carla Tate
Editorial: Rock Paper Scissors Editor: Mikkel Neilsen Executive Producer: Eve Kornblum
NEW YORK, NY—As one of the nation’s top academic medical centers, NewYork-Presbyterian Hospital is well known for the latest in innovative clinical research and advanced medical treatments. What was not well understood, however, was the way its doctors, nurses and staff routinely go above and beyond to care for their patients before, during and after surgery. In fact, many people believed quite the opposite was true. This esprit de corps is critical to what these individuals do every day, and has resulted in countless incredible medical outcomes for patients and their families. To showcase this remarkable standard of care, Munn Rabôt asked real patients to share their inspiring stories in television commercials for NewYork-Presbyterian as part of the hospital’s “Amazing Things Are Happening Here” campaign, introduced in 2011. To select patients, Munn Rabôt uses a comprehensive screening process where patient cases supplied by the hospital are reviewed, and patients are then interviewed in consideration for the final filming of the ads. In order to truly emotionally engage the viewer with these stories of extraordinary personal and medical care, we use 60-second ads so that these narratives can completely unfold.
As we’ve learned throughout the duration of the “Amazing Things” campaign, no two stories are the same, and any patient could have an unbelievable experience to share. One such patient we met who had a compelling story was retired Lieutenant Colonel John O’Brien. Now 52, John had served four tours as a Special Operations officer in the Middle East. The recipient of a Purple Heart and a Bronze Star for his service to his country, John is without a doubt an American hero—but not without a cost. As John explained during our in-depth interview, the horrors seen during war can leave both the mind and the body ravaged. Over 500,000 United States participants in the Middle East conflicts may suffer from Post-Traumatic Stress Disorder (PTSD), and John O’Brien is one of them. As Munn Rabôt’s CEO, Orson Munn, states, “Many of these individuals are severely wounded, and, while it is not as apparent as a missing limb, having PTSD can be just as crippling and disabling.” Confronting the terrors of war—especially when returning home after four tours—takes an entirely new kind of bravery and courage. NewYork-Presbyterian Hospital has been working diligently to pioneer new medical and virtual therapies to help those with Post-Traumatic Stress Disorder. According to Munn, once he heard that the hospital was leading a clinical trial to help returning soldiers cope with PTSD, he “wanted to get the word out” because “these people have served our country to protect our freedom—the least we can do is give them the help they need and the support they deserve.” NewYork-Presbyterian will launch five advertisements beginning April 29th accompanied by an online microsite featuring retired Lieutenant Colonel John O’Brien and his medical team, Drs. JoAnn Difede and Judith Cukor. With these unique ads, NewYork-Presbyterian and Munn Rabôt draw awareness to the common biases associated with seeking mental health treatment. Lt. O’Brien unmasks the stigma associated with PTSD treatment—the perception that seeking therapy means you’re “weak.” In the candid, engaging manner that the “Amazing Things” campaign is known for, John explains his struggles with PTSD and his treatment at NewYork-Presbyterian: “[It’s] brought me to a point in my life where I can really start to move on and do the things I want to do.
About NewYork-Presbyterian Hospital NewYork-Presbyterian Hospital ranks #7 on U.S. News & World Report™’s Honor Roll of America’s Best Hospitals. The institution is comprised of two acclaimed medical centers, NewYork-Presbyterian Hospital/Columbia University and NewYork-Presbyterian Hospital/Weill Cornell Medical Center and is affiliated with two Ivy League medical institutions, Columbia University College of Physicians and Surgeons and Weill Cornell Medical College. About Munn Rabôt, LLC Founded in 1995, Munn Rabôt is a full-service advertising agency based in the Flatiron district of Manhattan. The agency is renowned for its work with clients like the New York Philharmonic, BMW Motorcycles, Bessemer Trust, Citigroup Private Bank, Land Rover of North America, the New York State Department of Tourism and Emory Healthcare, among others.
One of the most known transgender representatives of bohemian New York, performed the first operation at the age of 15 years, Amanda Lepore became the new advertising person of campaign-developer of Bluetooth Jawbone.
Amanda Lepore loves Bluetooth
On the right strip of an advertising turn Amanda Lepore with the device for a mobile phone. On another — the plastic surgeon.
You become well-known!
Tagline: "People will speak". The print has been noticed in magazine New Maker.
As part of the 2012 Veloster's global launch, Hyundai transformed New York's Times Square into a giant arcade. By uploading the new adrenaline-fueled game Hyundai Veloster HD into their iPhones, people were able to wirelessly race the Veloster on the massive digital screen overlooking the bustling center of Manhattan.
Credits: Advertising Agency: Momentum, New York, USA Game Developer: 2XL Asia, Seoul, Korea
Hayden Panettiere is the new face of Cotton's iconic "The Fabric of Our Lives" campaign. Filmed in Nashville, her second home while she films her hit TV show, her commercial features a stunning array of fashion, from cozy and casual to showstopping styles. Hayden's full version of the The Fabric of Our Lives song, set to behind-the-scenes footage of her filming her commercial below.
Credits: Creative Ad Agency: DDB New York Production: Community Films Director: Pam Thomas Chief Creative Officer: Matt Eastwood Executive Creative Director: Joseph Cianciotto Creative Director: Cassandra Anderson Producer: Elena Halvorson Executive Producer: Teri Altman, Lizzie Schwartz, Carl Swan Head of Broadcast: Ed Zazzera Account Director: Debbie Broda Editing Company: Whitehouse Post Post production: Carbon VFX Editor: Jen Dean Music: Human Director of Digital U.S: Joseph Cianciotto Management Supervisor: Lauren Roberts Account Supervisor: Lauren Solomon Talent Negotiations:Creative License President/CEO: Kevin McKiernan Director of Music and Talent: Aatish Patel Editorial Co. Location: New York, NY Editorial Company EP: Lauren Hertzberg Producer: Alejandra Alarcon Assistant Editor: Everett Forbes Post Production Company Location: New York, NY Executive Producer: Frank Devlin Producer: Felix Cabrera
The new Lucky Charms Mash-Up spot features animation created by Chicago-based Calabash Animation who have been animating Lucky Charms, and other General Mills cereal brands, for more than two decades.
The spot actually began its journey to primetime as a viral video that broke in March around St. Patrick's Day where it was viewed nearly a million times online. Based on that success PatMan Studios and Saatchi & Saatchi turned it into the: 15 airing this week during TV's biggest shows.
Creative Credits: Client: General Mills Project: Lucky Charms mash-up (:15) Production Company: PatMan Studios, New York Creative Directors: Pat Giles & Manny Galan Agency: Saatchi & Saatchi, New York Producer: John Catapano Art Director: Justin Roth Copy Writer: Adam Kline Animation: Calabash Animation, Chicago, IL Creative Director: Wayne Brejcha Executive Producer: Sean Henry Music: Endless Noise, New York Composer/Mix: Jeff Elmassian Producer: Mary Catherine Finney
The SportsCenter cafeteria has a new chef and Henrik Lundqvist is the only person that can understand him.
This funny ad from ESPN's This Is SportsCenter popular ad campaign features New York Ranger star goalie Lundqvist and a Swedish character from The Muppets was created by ad agency Wieden + Kennedy, New York.
Credits: Agency: Wieden + Kennedy New York CD: Brandon Henderson CD: Stuart Jennings Copywriter: Nick Kaplan Art Director: Jeff Dryer Executive Producer: Temma Shoaf Executive Creative Director: Ian Reichenthal Executive Creative Director: Scott Vitrone Head of Content Production: Lora Schulson Prod. Co.: O Positive Director: David Shane EP: Ralph Laucella EP: Marc Grill DOP: Dave Morabito Editor: Joint Editorial VFX: The Mill Mix: Heard City
A New York cab driver moves down under to Australia to show off his expertise in McDonald's newest ad campaign. The cabbie takes an Aussie guy on a tour to find the best American-style burgers in the DDB, Sydney created ads from the New York Classic to the Smokey Texan Burger.
Tastes of America — Smoky Texan Burger: 15 spot...
McDonald's Tastes of America — New York Classic Burger: 15 ad...
Photographer James Houston presents "Natural Beauty" a photography book and exhibition series, the stunningly beautiful Emma Watson was the obvious star of the above web film/trailer for the event.
Celebrity Portraits for Environmental Awareness in Collaboration with Global Green USA and MILK Studios. Renowned New York based photographer and activist James Houston announces his latest project, NATURAL BEAUTY, a stunning photographic book and event series featuring some of the world's most prominent celebrities and top models. In collaboration with MILK Studio, the NATURAL BEAUTY project will raise awareness for the environment and sustainable living with proceeds from book sales and supporting initiatives benefitting Global Green USA.
The NATURAL BEAUTY book of portraits will be released in late spring of 2013 and will follow with an exhibition in New York City in April. The book includes 120 stunning images of some of the world's leading models and celebrities advocating with Houston for environmental awareness, including Emma Watson, Christy Turlington, Adrian Grenier, Brooke Shields, Arizona Muse, Elle Macpherson and many more. Houston looks towards the beauty of nature as the inspiration for this body of work, incorporating natural elements into many of the images.
Launching simultaneously with World Earth Week 2013, NATURAL BEAUTY will debut at MILK Gallery in New York the evening of April 23rd. The exhibition will be open to the public at MILK Gallery until May 5th, 2013 from 11:00am to 7:00pm Monday through Friday and 11:00am to 6:00pm Saturday and Sunday. The exhibit will also be promoted through a web series on 'The Making of the NATURAL BEAUTY Campaign,' which will include interviews with the high-profile figures involved in the NATURAL BEAUTY project and behind-the-scenes footage from the photo shoots. NATURAL BEAUTY the book will be available for sale on www.damianieditore.com, major online retailers like Amazon, and select stores in the U.S. for US$50.00 this spring.
Pantsula vs. Puppets is Sean Metelerkamp’s first job since joining Cape Town production company Fly On The Wall. Sean shot this Diesel + EDUN fashion film for Vice Magazine in Soweto, that features The Real Action Dance Crew and the soundtrack is Ndekha, by The Very Best & Moroka.
Sean directed the original Die Antwoord music video, Zef Side, which has just under 14 million views on YouTube; won a D&AD Yellow Pencil for Best Music Video; and won The YouTube Play competition. Since then, Sean’s exhibited at The Guggenheim museums in New York, Bilbao, Venice and Berlin; had art residencies in New York; signed to agencies in London, Los Angeles and Paris; and been profiled in Playboy and Shots.
His recent photographic work includes documenting Monte Rosa old-age home and Noupoort rehabilitation centre, as well as Skeef Reënboog, shot across South Africa on borrowed and disposable film cameras. Sean’s also been recording street melodies from homeless people in Cape Town, New York and London.
“I love and respect Sean’s work,” says fellow director Bryan Little, who co-founded Fly On The Wall in 2004 with producer Filipa Domingues and cinematographer Grant Appleton. “He has always been a friend and someone who shared space and philosophies with us. He makes interesting, relevant work that blows people’s minds.”
Credits: Client: Diesel Creative Ad Agency: Vice Director: Sean Metelerkamp — His Reel Producer: Filipa Domingues Art Director: Latisha Duarte Agency Producers: Posy Dixon / Jacqui Kavanagh Song: Ndekha by The Very Best & Moroka
BlackBerry inked a two-season marketing deal with the Barclays Center in Brooklyn, N.Y. home to the NBA Nets and the NHL's Islanders, according to a report by the New York Post. The report, citing an industry source, said the deal is valued at $1 million to $5 million.
BlackBerry, which late last month launched its new Z10 touchscreen smartphone in the U.S., will get prominent ad placement and an “experiential” area where customers can try out the smartphone maker’s devices, Mike Zavodsky, the Nets vice president of new corporate marketing, told the Post. BlackBerry will also get a suite-level lounge. Zavodsky added that BlackBerry ads will be seen from “street to seat.” BlackBerry’s ad deal with the Brooklyn arena follows a new marketing push that started with a $4 million Super Bowl commercial, as the Canadian company attempts to regain market share. BlackBerry also reportedly reached a $12 million deal with Formula 1 racing.
Other than this Blackberry hasn't been pumping out as many new commercials as we thought they might, so loyal BlackBerry owners took it upon themselves to create their own, below is a fan-made ad that takes us through a brief history of the device...too long, but pretty good. Title: There Then There Now — Z10 Commercial.
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Fall 2013 global advertising campaign, cärpe-díem mañana, featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest moves on campus to start her first year, the whole group of eclectic characters tags along to help her settle in. The campus is teeming with new faces as several new characters join the family shenanigans.
Now in its seventh season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
“Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” said Tommy Hilfiger. “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the Fall 2013 runway collections.”
For Fall 2013, a select group of bloggers were invited to the campaign shoot where they were given behind the scenes access to the collection and Fall 2013 shoot. The bloggers were styled in looks from the collection before they were photographed alongside The Hilfigers, integrating these bloggers into the campaign experience and allowing them to develop exclusive content for their websites and social media channels. The bloggers announced the campaign to their global audiences just days before the images broke in September books.
Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook, created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.” The head-to-toe images, accompanied by Lisa’s playful depictions, will be included in multi-page inserts in select September books, outdoor advertising and on tommy.com.
“Lisa Birnbach is a true prep connoisseur and the perfect person to characterize The Hilfigers’ unique prep style,” said Tommy Hilfiger. “I’ve loved working with Lisa throughout the years and we are excited to have her prep expertise included in this campaign season.”
“The Hilfigers continue to personify the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group. “This season we’re incorporating new content elements that celebrate the brand’s history of infusing an unexpected twist to preppy tradition. Lisa Birnbach’s playful depictions of the family’s iconic prep style add further emphasis to the youthful irreverence that has long been at the heart of the Tommy Hilfiger brand, while our global blogger partnerships celebrate the increasingly international outlook of preppy style in a way only Tommy Hilfiger has achieved. The Hilfigers campaign resonates globally with our consumers now more than ever and we are excited to continue bringing fans of the brand engaging, shoppable content each season.”
Photographed in a preppy, collegiate setting with hair by Eugene Souleiman, and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.
“The heart of The Hilfigers campaigns is all about storytelling, and this season we really tried to take it to the next level,” said Trey Laird, Laird + Partners Chief Executive and Creative Officer. “With Chloe headed off to college, the whole clan descended on campus en masse! The university setting provided the ideal backdrop for not only that perfect fall collegiate feeling, but also new characters to bring it all to life.”
Cärpe-díem mañana will break worldwide Fall 2013 as a multi-media program with an online, print, outdoor and social media presence. The advertising campaign will break in September 2013 issues starting July 23 with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Men’s Health and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns. Tommy.com and the brand’s Facebook, Twitter, Instagram and YouTube channels will feature the campaign images and video. For European consumers, a new feature on tommy.com will allow fans of the brand to seamlessly shop and discover the iconic Tommy Hilfiger products, collaborations and new collections.
