BlackBerry inked a two-season marketing deal with the Barclays Center in Brooklyn, N.Y. home to the NBA Nets and the NHL's Islanders, according to a report by the New York Post. The report, citing an industry source, said the deal is valued at $1 million to $5 million.
BlackBerry, which late last month launched its new Z10 touchscreen smartphone in the U.S., will get prominent ad placement and an “experiential” area where customers can try out the smartphone maker’s devices, Mike Zavodsky, the Nets vice president of new corporate marketing, told the Post. BlackBerry will also get a suite-level lounge. Zavodsky added that BlackBerry ads will be seen from “street to seat.”
BlackBerry’s ad deal with the Brooklyn arena follows a new marketing push that started with a $4 million Super Bowl commercial, as the Canadian company attempts to regain market share. BlackBerry also reportedly reached a $12 million deal with Formula 1 racing.
Other than this Blackberry hasn't been pumping out as many new commercials as we thought they might, so loyal BlackBerry owners took it upon themselves to create their own, below is a fan-made ad that takes us through a brief history of the device...too long, but pretty good. Title: There Then There Now — Z10 Commercial.