ShowBusinessMan [Search results for Italian

  • 2011 D&G: Under the Hot Sicilian Sun

    2011 D&G: Under the Hot Sicilian Sun
    Machos

    2011 Dolce&Gabbana Collection

    Dolce&Gabbana continues to build Italian traditions into own adv campaigns. The cult fashion brand has presented a new series of prints which pick up a rhythm of the previous photo-sets (so, in last year are created posters with the Madonna in an image of the Sicilian housewife, also hot photos of the men, into styles of ancient Roman demigods). This time for advancement of a collection Spring/Summer 2011 brand has decided to remain within the limits of the traditional concept, having emphasized rough hot Italian emotions.

    On prints the macho photo-models: Noah Mills, David Gandy, Adam Senn, Tony Ward, Sam Webb, Travis and Sam Whitman play roles as strict fathers, the Italian peasants and fishermen. Photos are literally impregnated by the hot southern sun, salty water, slightly audible smell of man's sweat and a fresh sea breeze. Men really enjoy heavy physical work...

    The Real Italian Machos

    Italian Men
    Macho men
    Fishermen
    Italian emotions

    For Woman's D&G Collections Spring/Summer are selected graceful Izabel Goulart, Isabeli Fontana, Alessandra Ambrosio, and Maryna Linchuck. While their men work under the destructive sun, beautiful women are doing the house duties with not smaller pride, than the queen manages state affairs. Despite external pride and coldness, they a spirit of passions — if they laugh, all around rejoices together with them but if they cry it is the most bitter tears. The charming ladies dressed into elegant dresses, fine underwear and may break any men's heart.

    Beautiful women
    Charming ladies
    Elegant dresses
    Graceful women
    Ladies

  • Ceres Beer — Italian #ivoteanyway Campaign

    Ceres Beer — Italian #ivoteanyway Campaign

    Ceres is quite a strong beer and in Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth consider them the most aged, corrupted and incapable in Europe.
    The challenge: Prove that the young Italians, even if they love a strong beer, are more responsible than those who represent them.
    The opportunity: Elections are getting close and everybody feels that the tables are going to turn. But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting.
    The goal: Ceres Beer will bring the students' problem to the attention of everyone.The strategy: The young Italians abroad are the real heroes, and the will vote anyway.
    Execution: We organize symbolic elections in major European cities. Outcome: The cause of the students achieves unprecedented visibility across all media. Ceres gains invaluable awareness and becomes the most cited brand during the election weekend.
    Results: Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days.
    For the brand: Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000.
    Credits:
    Advertising Agency: Bcube, Milan, Italy
    Executive Creative Director: Francesco Bozza
    Creative Director: Sergio Spaccavento, Andrea Stanich
    Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia
    Edit: Danilo Carlani, Alessio Dogana

  • New Fiat 500 Italian Invasion Commercial

    New Fiat 500 Italian Invasion Commercial

    The British are coming, no wait the Italians are coming in the latest ad for the Fiat 500. Just imagine how different America might have been if the Italians had invaded instead of the British. When the all-new, bigger FIAT® 500L shows up, things get a whole lot more fun.

    Freedom to move and room to evolve. Introducing our 5-door offering from FIAT USA. A combination of standout Italian design and exceptional, everyday functionality make the FIAT 500L an inspiring addition to the FIAT 500 family.

    Credits:
    Creative Advertising Agency – Doner
    Spot Name – Italian Invasion
    Co-CEO, Chief Creative Officer – Rob Strasberg
    EVP, Executive Creative Director – Murray White
    Creative Director – Jason Bergeron
    Copywriter – Anthony Moceri
    Art Director – Alexander Drukas
    Executive Producer – Laurie Irwin
    Director of Broadcast Production – Jack Nelson
    Production Company – Supply and Demand
    Director – Paul Goldman

  • Volvo Trucks takes us to the illusive Italian Riviera in new video 'The Casino'

    Volvo Trucks takes us to the illusive Italian Riviera in new video 'The Casino'

    The Epic Split still echoes – and now Volvo Trucks and director Henry Alex Rubin are out with something new. 'The Casino' starring an adorable Casino valet on his first day on the job – and a heavy duty Volvo FH truck.

    Volvo Trucks, together with Forsmann & Bodenfors, takes us to the illusive Italian Riviera, with high-heeled models, flashy cars and glamour – but The Casino is not what it appears to be.

    Coming off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the “The Casino’. The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job – the natural habitat for a heavy-duty truck.

    For Ambrogio Adani his first day working as a parking valet at the Casino San Remo, Italy, took an unexpected turn to say the least. In Volvo Trucks’ new video, The Casino, we see him park one luxury sports car after another, when suddenly a new Volvo FH –famous for its starring role in the film The Ballerina Stunt – drives up to the red carpet.

    “When I realised that I was expected to park a truck, my heart just stopped. I thought: How can I park it there?” says Ambrogio Adani.
    In fact, it was all a set-up, and it was all being secretly filmed.

    “We wanted to see the parking valet’s reaction when he’s asked to park a large truck. What will he do? Will he try to park it?” says Henry Alex Rubin, director.

    The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars, but Volvo Trucks is the first manufacturer in the world to develop this type of gearbox for series-produced heavy vehicles.

    The new film follows on from other successful productions including The Epic Split, The Hamster Stunt and The Hook.

    “We’re really pleased that so many people are taking note of our products. With our latest film about Volvo Trucks’ new transmission, I-Shift Dual Clutch, we are continuing to communicate our technological innovations in a way that is not only relevant to people interested in trucks but also to a wider public,” says Claes Nilsson, President of Volvo Trucks.

    Credits:
    Creative Agency: Forsman & Bodenfors
    Director: Henry Alex Rubin
    Art Director: Anders Eklind and Sophia Lindholm
    Copywriter: Martin Ringqvist, Björn Engström
    Post Production: Absolute Post, London
    Executive Producers: Chris Barett and Fergus Brown
    Music: “Tighten Up”, Al Escobar and His Orchestra Courtesy of Fania Records
    D.O.P: Matthew Woolf
    Editor: Spencer Ferszt, Marshall Street Editors

  • Chef Gordon Ramsay Tossed Out Of Kitchen In Perfect Italiano Campaign

    Chef Gordon Ramsay Tossed Out Of Kitchen In Perfect Italiano Campaign

    A new campaign for Fonterra's Perfect Italiano, featuring the famously ornery chef, Gordon Ramsay. Launching today, the campaign features a busy mother cooking exquisite Italian dishes. Gordon Ramsay offers to help and she puts him to work, but not in the way he is expecting.

    Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says working with Ramsay was a surprise: "I'm hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production," he said.
    Perfect Italiano Category Marketing Manager — Cheese & Spreads, Tony Tyree, concurs: "Working with Gordon was fantastic â as easy as using Perfect Italiano. The concept of 'No celebrity chef required' really brings to life what Perfect Italiano is all about â helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese."

    The campaign, includes a 30 sec and three 15 sec TVC ads (see them here on their YouTube Channel), highlights how simple cooking real Italian food can be using Perfect Italiano. Clemenger BBDO Melbourne also created the new tagline, 'Perfect Italiano. No celebrity chef required'.

    Credits:
    Ad Agency: Clemenger BBDO, Melbourne
    Production: Curious Film
    Country: Australia
    Director: Brendan Gibbons
    Creative Chairman: James McGrath
    Executive Creative Director: Ant Keogh
    Creative Director: Julian Schreiber
    Creative Director: Tom Martin
    Copywriter: Seymour Pope
    Art Director: Luke Thompson
    Agency Producer: Sevda Cemo

  • Meet Bertolli's Sexy Italian Chef Alfredo Caldo-Freddo In This Sizzling New Ad

    Meet Bertolli's Sexy Italian Chef Alfredo Caldo-Freddo In This Sizzling New Ad

    Olive oil advertising just got a whole lot sexier with Bertolli's new social media ad push introducing Alfredo Caldo-Freddo, the barely dressed naughty Italian chef.

    The 3-minute commercial uses Mr. Caldo-Freddo, the multi-talented chef to teach us the right way to use olive oil and the not so sexy man to show us the wrong ways.

    Despite some negative feedback, the ad and Bertolli's new spokesman is being very well received by many women much like the recent (and still this girls favorite sexy chef) Kraft's Zesty Italian Dressing Guy.

    Credits:
    Creative Ad Agency: MJW Advertising, Australia
    Creative Director: Marrianne Little
    Strategy Director: Scott Davis
    Account Director: Lucy Cunningham
    Production: Jungleboys
    Director: Alethea Jones

  • "Italy's Coming To London" — Birra Moretti

    "Italy's Coming To London" — Birra Moretti

    The Italian beer brand Birra Moretti prepares for it's Italy Live event on July 26, 2013 with a print and outdoor ad campaign. This one entitled "Italy's Coming To London" depicts Michelangelo's David replacing Horatio Nelson on his column in Trafalgar Square and renaming it "Piazza Trafalgar". More print ads and the official teaser ad from the campaign below.

    As part of a wider integrated campaign, Italy Live will include Londoners dining out with Italians via a live satellite link that will take place in Soho on August 26th. Just image, Italians and the English mingling together...has the world gone mad? (yes, that was sarcasm).

    Italy's coming to London this Summer. On Friday 26th July, Soho will be transformed into the Italian piazza of San Gimignano, Tuscany and we're giving you the chance to be there to have an authentic Italian dining experience.

    Credits:
    Copywriter: Tom Edwards
    Art director: Stephen Lynch
    Planner: Ed Woodcock
    Media agency: MediaVest
    Production company: Drive Productions
    Producer: Rik Haines
    Retouching company: Aesop Brands

  • New Häagen-Dazs Gelato Ads A Lesson In Being and Speaking Italian

    New Häagen-Dazs Gelato Ads A Lesson In Being and Speaking Italian

    The Argument — A new Italian masterpiece.

    ...Stracciatella

    ...Cappuccino

    ...Limoncello
    Credits:
    Creative Ad Agency: Goodby, Silverstein & Partners

  • Where There Is Love Any Match Can Work — Fun Ad Campaign From La Cucina Italiana

    Where There Is Love Any Match Can Work — Fun Ad Campaign From La Cucina Italiana

    From Italy comes this heart warming love story of a beautiful young couple for the Italian magazine "La Cucina Italiana" (the Italian Kitchen). The ads message is simple: "Where there is love, any match can work", La Cucina would love for us to open our pallets to the idea of a lobster dish served with potato and the message is served to us via this couple in turmoil. The woman, aka the potato feels that she is not good enough for her lover, the man, aka the lobster, our lobster man opens his heart to his lover, the potato woman and makes her understand that their love is real and strong enough to work together forever...or until someone eats them.

    But wait, there are more couples foods food dishes in crisis, below is the second commercial from the campaign, in it onion woman and yogurt man are on the verge of ending it all...

    Credits:
    Creative Ad Agency: BBDO, Milan, Italia
    Creative Directors: Federico Pepe, Stefania Siani
    Art Director: Christian Andrea Longhi
    Copywriters: Georgia Ferraro, Samantha Scaloni
    Director: Luca Lucini
    Production company: Filmini
    Music: Dadomani Studio

  • Meet The Zesty Guy — Kraft Zesty Italian Dressing

    Meet The Zesty Guy — Kraft Zesty Italian Dressing

    His name is Anderson Davis and he just made salad dressing sexy in Kraft's newest commercial for Zesty Italian Salad dressing. This dressing smells a lot like our old friend Isaiah Mustafa and Old Spice.
    Credits:
    Advertising Agency: TBWA\CHIAT\DAY, LA.

  • Gianluigi Buffon and Eleonora Abbagnato for FERRARELLE "Essere Italiani"

    Gianluigi Buffon and Eleonora Abbagnato for FERRARELLE "Essere Italiani"

    Eleanor Abbagnato and Gianluigi Buffon for the Italian water company Ferrarelle wishing everyone a Merry Christmas.
    For all you Buffon fans, you can see another great spot of the Italian superstar goalkeeper below.

    Credits:
    Ad Agency: 1861united
    Spot Title: "Buon Natale effervescente naturale."
    2nd spot: "Liscia, gassata o Ferrarelle?"
    All Music, Scores and Licensing: THEMUSICBANK
    Director: David Lodge
    Production co: (h) films

  • Italian Footballer Mario Balotelli and The Nike Mohawk Barbershop Commercial

    Italian Footballer Mario Balotelli and The Nike Mohawk Barbershop Commercial

    Nike Football, My Time is Now the Mario Balotelli Nike Barbershop commercial.

    So now you know why and how the Italian footballer got the mohawk look.

  • Jeep Italia Tells A Story Of 3 Creative Women Who Love Surfing In Part 1 Of Girls Girls Girls

    Jeep Italia Tells A Story Of 3 Creative Women Who Love Surfing In Part 1 Of Girls Girls Girls

    The Onde Nostre Crew opens the new year with two episodes dedicated to women!
    Luca Merli, Gio Barberis and Matteo Ferrari film an on the road documentary in the female universe, together with Amanda Chinchelli, Betta Dal Bello and Natalia Resmini — Three friends with creative careers and a passion for surfing.

    The episodes tell the story of a fashion designer, a stylist, and an illustrator, each bound by the surfing sisterhood and a deep friendship. They show us the many faceted ways that women confront the sea, and the energy with which they live.If there's anyone out there who still thinks surfing is just for guys, here's proof that will make you think twice! Onde Nostre's girls shine under an Italian September sun: Three different styles, perfectly blended, traveling between waves with thoughts on friendship, freedom, and future.
    RITRATTI DI SURF is a series of short videos about surfers, shapers, artists and other characters somehow connected to Onde Nostre and the italian surf culture.
    Credits:
    Directed by Luca Merli
    Edited by Giovanni "Sbrokked" Barberis and Luca Merli
    Photography by Luca Merli, Giovanni "Sbrokked" Barberis, Matteo Ferrari.
    Lettering by Luca Barcellona
    Music Consultant & Marketing: Gabriele "Gabro" Minelli

    Music (In order of appearaces):
    Le Man Avec Les Lunettes '4 Notes'
    Guts 'Mi Isla Tropical'
    Karibean 'Rainbow Girl '
    Garden of Alibi 'Herman'
    Karibean 'God Bless The Summer'

  • New Fiat 500 Ad Features A Love Struck Kimberly Sharing Her Environmentally Sexy Story

    New Fiat 500 Ad Features A Love Struck Kimberly Sharing Her Environmentally Sexy Story

    In this testimonial for Environmentally Sexy we meet Kimberly, a mainstream, attractive American who hit the romance jackpot in her new match Fabrizio, an Italian eco-­‐fashion model. Although clearly in love with the down-­‐to-­‐earth Fabrizio and their life together in a solar-­‐powered love nest, we learn the sexiest thing about Fabrizio is actually not his looks, but his all-­‐electric FIAT® 500e that's just like him: shaped by fine Italian lines and powered by a heart of green.

    Uh am I the only one who thinks this ad really makes American women like Kimberly look stupid and oh I don't know...desperate? If anything it did make me laugh, still not buying a Fiat 500 though.

    Creative Credits:
    Integrated Creative Director: Jake Wheeler
    Creative Director: Boris Stojanovich
    Business Lead, VP: Alyssa Altman
    Account Lead: Alan J. Clisch
    Design Director: Alejandro J. Mendoza
    Tech Lead: Alejandro J. Toledo
    Project Manager: Ronald Alvarez
    Art Director: Stacey Fredrickson
    Producer: Veronica Guardian
    Copywriter: William Hughes
    Account Manager: Kelly A. Wilson
    Account Manager: Debbi Brasile
    Video Editor: Javier Urquiza
    Studio Manager: Ariel Belumio
    Designer: Lisa Trucchio
    Developer: Lior Gonda
    Developer: Michael Valeron

  • The Pianist for BMW — His Story Told In Ad

    The Pianist for BMW — His Story Told In Ad

    From Italian creative agency BCube comes a new ad for BMW entitled "The Pianist". It features a young man who goes back in time and remembers inspiring moments in his life that lead him to the stage he is preforming on today, being unique was never easy, BMW says not anymore.


    Credits: Brand: BMW Advertising Agency: BCube, Milan, Italy Executive Creative Director: Francesco Bozza Client Creative Directors: Aureliano Fontana, Bruno Vohwinkel Art Director: Andrea Marzagalli Group Account Dierctor: Edi Borrelli Account Supervisor: Giansimone Graziosi Account Executive: Giorgia benetti Producers: Claudio Leonetti, Veronica Pasi Production Company: The Family Director: Federico Brugia DOP: Pedro Del Rey Music Composer: Ferdinando Arnò Music Company: Quiet Please

  • Peroni Nastro Azzurro — Storie di Stile"

    Peroni Nastro Azzurro — Storie di Stile"

    Peroni Nastro Azzurro, a star in leading brewer SABMiller's international premium brand portfolio, unveils its new global advertising campaign, Storie di Stile (Stories of Style) in the brands 50th anniversary year.

    Inspiration to create the first premium Italian beer came under the leadership of Carlo Peroni through a unique combination of the triumph of the SS Rex, which won the 'Nastro Azzurro' (Blue Riband) in 1933, the cultural richness of living in Rome, and the feeling of optimism and creativity that epitomised the 1960s.

    Credits:
    Client: SAB Miller
    Agency: The Bank
    Production: The Bank
    Director: Ian Cassie

  • 'Sleeping Eros' at the Metropolitan Museum of Fine Art

    'Sleeping Eros' at the Metropolitan Museum of Fine Art

    In Greek mythology, Eros was the god of love. He was capable of overpowering the minds of all gods and all men. Literary sources of the sixth and fifth centuries B.C. portrayed him as a powerful, often cruel, capricious being, and in classical Greek art Eros was usually represented as a winged youth.

    'Sleeping Eros' at the Metropolitan Museum of Fine Art
    A radically different visual image of Eros—as a charming, winged child asleep on a rock—was introduced centuries later by Hellenistic artists. The Metropolitan Museum of Art’s statue of Eros Sleeping—one of the finest of the surviving bronze statues from classical antiquity—will be the focus of the special exhibition Sleeping Eros, opening January 29, 2013. The exhibition is made possible by The Vlachos Family Fund.

    Eros Sleeping will be shown with 46 related works of art in various media, ranging in date from the fifth century B.C. to the 17th century A.D., drawn primarily from the Museum’s permanent collection. Two works from private collections will also be shown.

    Through these examples, the exhibition will examine the cult and image of Eros before and after the Sleeping Eros statue type, show the breadth of its influence, and trace the wide dispersal of the type in Roman times and its subsequent rediscovery during the Renaissance. The exhibition will also consider the original function and context of the sculpture, how the statue was made, and the issue of originals and copies in Greek and Roman sculpture.

    The Sleeping Eros was among the earliest types of ancient sculpture to be rediscovered during the Italian Renaissance, and it was the subject of numerous figural studies by Renaissance and Baroque artists in Italy—including Michelangelo, among many others—who were looking to the classical tradition for training and inspiration. Some works were close likenesses, such as the fine Drawing of a Sleeping Eros after an antique sculpture by Giovanni Angelo Canini (1617–1666), which will be shown in the exhibition. Other, less literal, adaptations will also be displayed.

    In 1943, when the Metropolitan Museum acquired its statue of Eros Sleeping, it was believed to be an original Hellenistic sculpture or a very close replica created between 250 and 150 B.C. Subsequently, some scholars have suggested that it is a very fine Roman copy of one of the most popular sculptures ever made in Roman Imperial times. Recent research—to be presented in the exhibition—supports the former identification, but also makes apparent that it was restored in antiquity—most likely in the Early Imperial period.

    Details of the research will also be published in an upcoming article in the Metropolitan Museum’s annual Journal.

    A public lecture by the curator on Friday, April 5, 2013, and gallery talks will be offered in conjunction with the exhibition.

    Additional information about the exhibition and its accompanying programs can be found on the Museum’s website at www.metmuseum.org.

    The exhibition is organized by Seán Hemingway, Curator, Department of Greek and Roman Art. Exhibition design is by Michael Batista, Exhibition Design Manager; lighting is by Clint Ross Coller and Richard Lichte, Lighting Design Managers; graphics are by Mortimer Lebigre, Associate Graphic Designer, all of the Museum’s Design Department.

    Source: The Metropolitan Museum of Fine Art [January 23. 2012]

  • Hilton, Berlusconi and Schumacher Hog Tie Their Worries In The Trunk Of A Ford Figo

    Hilton, Berlusconi and Schumacher Hog Tie Their Worries In The Trunk Of A Ford Figo

    In India, ad creatives at JWT come up with this brilliant (not) print ad campaign for the Ford Figo depicting the likes of former Italian Prime Minister Silvio Berlusconi, Paris Hilton and Formula 1 driver Michael Schumacher leaving their worries behind them. Hilton and Schumacher I can live with, maybe even grin a bit, but the Berlusconi version I find offensive considering his past. Is anyone at Ford approving this crap or is it a free for all in India?

    Credits:
    "Leave your worries behind. With Figo’s extra-large boot."
    Advertising Agency: JWT, New Delhi, India
    Creative Directors: Bobby Pawar, Vijay Simha Vellanki
    Art Director: Supriya Berry
    Copywriter: Binoy S. Sarkar
    Illustrator: Nithin Rao Kumblekar

  • Meet the archaeologists making ancient rock art into 3D reality

    Meet the archaeologists making ancient rock art into 3D reality

    High in the Italian Alps, thousands of stick-like images of people and animals, carved into rock surfaces, offer a tantalising window into the past. Archaeologists believe that the earliest of these 150,000 images date from the Neolithic but that most originate from the Iron Age. The UNESCO-protected ‘Pitoti’ (little puppets) of the Valcamonica valley extend over an area of some three square kilometres and have been described as one of the world’s largest pieces of anonymous art.

    Meet the archaeologists making ancient rock art into 3D reality
    An event taking place next Monday (18 January 2016) at Downing College, Cambridge, will give the public an opportunity to learn more about a fascinating project to explore and re-animate the Pitoti of Valcamonica. Displays and hands-on activities staged by seven of the institutions involved in the EU/European Research Council-funded ‘3D Pitoti’ digital heritage project will show visitors how archaeologists and film-makers have used the latest digital technology to explore an art form often portrayed as simplistic or primitive.

    The exhibitors from Austria, Italy, Germany and the UK will show that the thousands of Pitoti can be seen as “one big picture” as dozens of artists, over a period of some 4,000 years, added narratives to the giant ‘canvases’ formed by sandstone rocks scraped clean by the movement of glaciers across the landscape. The images are etched into the rock surfaces so that, as the sun rises and then falls in the sky, the figures can be seen to gain a sense of movement.

    Displays will introduce visitors to the scanning, machine learning and interactive 3D-visualisation technologies used by Bauhaus Weimar, Technical University Graz, and St Pölten University of Applied Sciences to record, analyse and breathe life into the Pitoti. Cambridge archaeologists Craig Alexander, Giovanna Bellandi and Christopher Chippindale have worked with Alberto Marretta and Markus Seidl to create Pitoti databases using Arctron’s Aspect 3D system.

    The scanned images of the Pitoti are stored in the rock-art research institute in Valcamonica, Centro Camuno di Studi Preistorici, and have given the project’s team an unprecedentedly rich resource to play with in exploring the power of graphic art in combination with other media.

    The 3D Pitoti team members attending next week’s event will engage with visitors who will be given the chance to experience the scanner, UAV (unmanned aerial vehicle), computer sectioning, and the Pitoti ‘oculus rift’ virtual reality experience, made possible by using advanced imaging systems which are creating a new generation of ‘real’ images. The live demonstration of the interactive 3D Pitoti children’s app, developed by Archeocammuni and Nottingham University, is likely to prove popular with younger visitors who will have the chance to handle the technology and ask questions. Also taking part in the event will be the renowned craftsperson Lida Cardozo Kindersley who will demonstrate the art of letter cutting as an intensely physical process.

    Meet the archaeologists making ancient rock art into 3D reality
    Eleanora Montinari [Credit: CCSP/3-D Pitoti with permission of Marc Steinmetz/VISUM]
    Archaeologists increasingly believe that the Valcamonica images may have been one element in a kind of ‘proto-cinema’ that might have involved other ‘special effects’. “When I first saw the Pitoti, my immediate thought was that these are frames for a film. Initially I envisaged an animated film but over time I’ve come to realise that the quality of colour, the play of light and shadow, and the texture of the rocks, make the Pitoti much more sophisticated than 2D animated graphics. That’s why we need to work in 3D,” says Cambridge archaeologist and film-maker Dr Frederick Baker, one of the founding participants in the project.

    “Many of the images at Valcamonica are contemporary with classical Greek art but are an under appreciated form of art. I believe that the Pitoti are an example of minimalism, an early precursor to work by Alberto Giacometti and Pablo Picasso. They can be just as powerful as the classical art of Athens and Rome in their own way. By showcasing our project in the neo-classical setting of Downing College, we are highlighting this clash of visual cultures and using the digital to raise the appreciation of what has been seen as ‘barbarian’ or ‘tribal’ art.”

    Members of the 3D Pitoti team captured thousands of images of people, sheep, deer, horses and dogs found on the Valamonica rocks. The digitised images gave the project a ‘casting directory’ of thousands of ‘characters’ in order to create imagined narratives. The creation of moving images using pixels, or dots, echoes the making of the Pitoti which were pecked out of the rock by people striking the surface with repeated blows to produce lines and shapes.

    Dr Sue Cobb, from the University of Nottingham, who led the international team of scientists, said: “Thanks to the 3D Pitoti project, archaeological sites and artefacts can be rendered in stunningly realistic computer-generated models and even 3D printed for posterity. Our tools will give more people online access to culturally-important heritage sites and negate the need to travel to the locations, which can be inaccessible or vulnerable to damage.

    “We overcame a number of technical challenges to innovate the technology, including developing weatherproof, portable laser scanner to take detailed images of the Pitoti in situ in harsh, rugged terrain; using both a UAV and glider to take aerial shots of the valley for the computer model and processing huge masses of data to recreate an immersive, film-quality version of the site in 3D.

    Meet the archaeologists making ancient rock art into 3D reality
    Michael Holzapfel (left) and Martin Schaich (right) [Credit: ArcTron/3-D Pitoti with permission of Marc Steinmetz/VISUM)]
    “With our new story-telling app, users can scan and animate 3D Pitoti images to construct their own rock art stories from the thousands of fascinating human and animal figures discovered so far. The aim is to show to public audiences that with archaeology there isn’t a single answer to the art’s meaning –there are theories and interpretations — and to teach the importance of the rock art as a biographical record of European history.”

    Next Monday’s event will include a test screening of a 15-minute 3D generated film called ‘Pitoti Prometheus’ which reimagines the story of Prometheus (who, according to legend, created men from clay) by animating digital images captured in Valcamonica. The fully finished film will be launched later in the year.

    The film’s 3D engineer Marcel Karnapke and film-maker Fred Baker (contributing via Skype) will take part in a discussion at the end of the day, enabling the audience to ask questions about the film and the unfolding of an ambitious project which breaks new boundaries in terms of European cross-disciplinary collaboration.

    “We use the word ‘pipeline’ to describe the process by which we’ve scanned and channelled the rock art images through time and space to bring them to mass audiences,” says Baker. “It’s a pipeline which stretches well beyond what we’ve produced and future technologies will undoubtedly open up new understandings of art forms that communicate so much about humanity and our relationships with each other, with the environment, and with imagined worlds.”

    Next Tuesday morning (19 January 2016), a series of talks and workshops, aimed primarily at academics, will take place at the McDonald Institute for Archaeological Research. The two days of events are the official culmination of the 3D Pitoti project. For details of Monday’s event, which is free of charge, go to http://3d-pitoti.eu/

    Source: University of Cambridge [January 14, 2016]

  • The Springtime of the Renaissance. Sculpture and the Arts in Florence 1400-60 at the Palazzo Strozzi

    The Springtime of the Renaissance. Sculpture and the Arts in Florence 1400-60 at the Palazzo Strozzi

    Palazzo Strozzi is presenting The Springtime of the Renaissance. Sculpture and the Arts in Florence, 1400-1460, an exhibition which sets out to illustrate the origin of what is still known today as the “miracle” of the Renaissance in Florence predominantly through masterpieces of sculpture, the form of figurative art in which it was first embodied. Following its debut in Florence, where it is on view from 23 March to 18 August 2013, the exhibition will be shown at the Musée du Louvre in Paris from 26 September 2013 to 6 January 2014.


    The lengthy preparation that has gone into the staging of the exhibition, which is curated by Beatrice Paolozzi Strozzi, director of the Museo Nazionale del Bargello, and Marc Bormand, curator-in-chief of the Département des Sculptures in the Louvre, has been accompanied by an extensive restoration campaign in both Italy and France with joint funding from the Fondazione Palazzo Strozzi and the Louvre. Visitors to the exhibition are able to admire many Renaissance masterpieces, including works by Ghiberti, Donatello, Dello Delli, Filippo Lippi, Nanni di Bartolo, Agostino di Duccio, Michelozzo, Francesco di Valdambrino and Mino da Fiesole, in their newly-conserved splendour.

    One of the most significant projects undertaken for this exhibition is the conservation of Donatello’s imposing bronze statue depicting St Louis of Toulouse, 1425, from the Museo dell’Opera di Santa Croce where it has been throughout the restoration in a workshop especially set up in the museum and open to the public. The conservation was entrusted to Ludovica Nicolai, who was responsible for restoring Donatello’s David in the Bargello, with the assistance of the Opificio delle Pietre Dure’s scientific laboratory. The procedure was directed by Brunella Teodori, Soprintendenza Speciale PSAE e per il Polo Museale della città di Firenze.

    The exhibition will be presented in ten theme-based sections.

    Section I: The Legacy of the Fathers

    The exhibition opens with an intriguing overview of the rediscovery of the classical world with some splendid examples of the 13th and 14th century works by Nicola and Giovanni Pisano, Arnolfo, Giotto, Tino di Camaino and their successors, who also assimilated the expressive richness of the Gothic style, in particular from France.

    Section II: Florence 1401. The Dawn of the Renaissance

    The ‘new era’ coincided with the start of the new century and is represented in the exhibition by two panels depicting the Sacrifice of Isaac by Lorenzo Ghiberti and Filippo Brunelleschi from the Baptistry doors, and Brunelleschi’s model for the cathedral dome. At that time, the writings of the great Humanists, singing the praises of the Florentine Republic’s political achievements, its economic power and its social harmony, were spreading the legend of Florence as heir to the Roman Republic and as a model for other Italian city-states.

    Section III: Civic and Christian Romanitas

    Monumental public sculpture, through the masterpieces of Donatello, Ghiberti, Nanni di Banco and Michelozzo, created for the city’s major construction sites – the Cathedral, the Bell Tower, Orsanmichele – is the first and loftiest expression of the transformation under way and of the triumph of Florence and its civilisation.

    Section IV: “Spirits” Both Sacred and Profane; Section V: The Rebirth of the Condottieri

    The exhibition also sets out to illustrate the other themes of classical antiquity that were assimilated and transformed through sculpture in this new Renaissance language, which lent its voice not only to the city’s creative fervour but also to its spiritual and intellectual mood.

    Section VI: Sculpture in Paint

    Sculpture, and more especially statuary, was thus to have a tremendous impact on the painting of the leading artists of the time, men such as Masaccio, Paolo Uccello, Andrea del Castagno, Filippo Lippi and Piero della Francesca.

    Section VII: History “in Perspective”

    The search for a “rational” space and Brunelleschi’s discovery of perspective were implemented in the most advanced forms in the art of sculpture, in Donatello’s bas-reliefs – for instance in the predella of his St George from the Bargello or in his Herod’s Banquet from the Musée des Beaux-Arts in Lille. This echoed well into the middle part of the century in the work of Desiderio da Settignano and Agostino di Duccio in an ongoing dialogue/debate with painting, including that of the classical era.

    Section VIII: The Spread of Beauty

    From the 1420s onwards, the new standards of sculpture perfected by the great masters and illustrated in the exhibition by several masterpieces such as Donatello’s Pazzi Madonna from Bode Museum in Berlin, the Kress Madonna from the National Gallery in Washington, and the Madonna from the Diocesan Museum of Fiesole attributed to Brunelleschi, spread out via a seemingly endless output of bas-reliefs for private devotion (in marble, stucco, polychrome terracotta and glazed or “Della Robbia” terracotta), which fostered the widespread propagation of a taste for the ‘new’ beauty in every level of society.

    Section IX: Beauty and Charity. Hospital, Orphanages and Confraternities

    At the same time, the most prestigious artistic commissions in Florence, which were almost always from public entities, began to focus on venues of solidarity and of prayer (churches, confraternities and hospitals), where sculpture once again played a primary role.

    Section X: From City to Palace. The New Patrons of the Arts

    Thus, arranged around the city’s absolute symbol – the wooden model of Brunelleschi’s Cupola for Santa Maria del Fiore – the exhibition offers a retrospective of themes and types of sculpture that were also to have a crucial impact on the development of the other figurative arts, in a direct debate with their classical predecessors, from the tombs of the Humanists, to the inspiration provided by ancient sarcophagi, to the rebirth of the equestrian monument and the carved portrait. The carved portrait, which became popular towards the middle of the century – in the marble busts of Mino da Fiesole, Desiderio da Settignano, Antonio Rossellino and Verrocchio – heralds the transition from the fiorentina libertas, represented by public patrons, to the private patronage that already bore the mark of the Medici family’s impending hegemony. This transition is effectively captured in the culmination at the end of the exhibition with the Wooden Model of Palazzo Strozzi, the most illustrious private residence of the Renaissance.

    Source: Palazzo Strozzi [March, 2013]