In India, ad creatives at JWT come up with this brilliant (not) print ad campaign for the Ford Figo depicting the likes of former Italian Prime Minister Silvio Berlusconi, Paris Hilton and Formula 1 driver Michael Schumacher leaving their worries behind them. Hilton and Schumacher I can live with, maybe even grin a bit, but the Berlusconi version I find offensive considering his past. Is anyone at Ford approving this crap or is it a free for all in India?
Credits:
"Leave your worries behind. With Figo’s extra-large boot."
Advertising Agency: JWT, New Delhi, India
Creative Directors: Bobby Pawar, Vijay Simha Vellanki
Art Director: Supriya Berry
Copywriter: Binoy S. Sarkar
Illustrator: Nithin Rao Kumblekar
