Integrated creative company Brand New School recently completed a national campaign for Ford via Team Detroit to help launch its annual Built Ford Tough Sales Event. Directed by Jonathan Notaro, the series of four commercials is a new take on the auto manufacturer’s popular spots for their best selling line of trucks.
Taking center stage in the campaign is a spot that showcases the versatile lifestyle options of the Ford F-150 with a mix of heavy live action elements and bold animation. Also included are three more animation-focused spots, all of which hit the air during the opening week of the NFL regular season. Taking inspiration from the iconic graphic design work of Saul Bass, these football-centric spots offer a fresh visual approach to this widespread campaign.
“We’re honored to have contributed on this campaign for Ford,” says Brand New School Managing Partner Devin Brook. “The collaboration with Team Detroit was an ideal fit because of the diverse nature of the job, requiring strong live action and design to put a unique spin on this instantly recognizable campaign.”
Creative Credits: Client: Ford Title: Built Ford Tough Sales Event Spots Agency: Team Detroit Production Company: Brand New School Director: Jonathan Notaro Art Director: Kris Wong Producers: Steiner Kierce, Johnna MacArthur Flame Artists: Mark French, Greg Cutler CG Leads: Marcus Stokes, Russ Wootten 3D Animators: Val Sinlao, Mike Cahill, Danka Chiang, Garrett O’Neill, Billy Maloney, Kim Im 2D Animators: Scott Uyeshima, Brian Do, Phil Guthrie, Nhi Vho, Ken Quemuel, Kyle Anderson, Mike Milyavsky, Nate Mulliken Tracking: Bogdan Mihajlovic Designers: Kris Wong, Sakona Kong, Waka Ichinose, Brandon Smith, David Chen, Joel Watkins Editor: Erik Barnes Assistant Editor: Sterling Robertson Storyboards: Max Forward Colorist: Tom Poole (Company 3)
Ford re-introduces the Lincoln Motor Companies 2013 Lincoln MKZ and celebrates ninety years of doing what they've always done with this new ad campaign, "Introducing". The first commercial briefly features the Lincoln namesake "Abraham Lincoln" as it strolls through a visual history of the car. Other ads will are said to include: James Dean, NFL great Emmitt Smith and other historical figures. Below is the teaser spot, "Get Ready" and "Introducing The Ford Motor Company — Journey."
"The [TV] spots evoke what has historically made Lincoln stand apart in the luxury category," the company's press release said, "while using the new MKZ as the face of the reinvented brand."
"The campaign captures the founding principles of the [Lincoln Motor] company and brings them forward to a new generation of progressive luxury buyers," Ford says in press release today, adding Edsel Ford made Lincoln "one of the most distinctive luxury brands in the industry, with motorcars that were urbane, sleek and elegant — the epitome of understated luxury."
This is the first Lincoln ad campaign from HudsonRouge, the new WPP-owned Lincoln agency based in New York that was created to promote the brand. Lincoln also recently opened its own dedicated design studio in Dearborn.
A new print ad campaign for the automotive giant Ford makes fun of the everyday minivan man, and suggests they "Don't Be The Minivan Guy." Ford appears to be implying that if you drive the new sporty Ford S-Max Minivan you'll be cool. Correct me if I'm wrong but, isn't the S-Max still a minivan?
Chevy creates an epic end of the world Super Bowl ad and slams Ford in the process. 2012 Chevy Super Bowl XLVI Commercials: A man drives his Chevy Silverado through an apocalyptic world predicted by the Mayan calendar. Unfortunately, not everyone makes it to the meeting point. Dave didn't make, Dave drives a Ford, best part of this ad has to be the Twinkies.
CBCNews has confirmed that the HERO Certified Burgers was awarded the primo City Hall location and Toronto Mayor Rob Ford savours the burger chain win.
Toronto Mayor Rob Ford was claiming victory on Wednesday night after an emotional, at times angry debate at City Hall.
Despite a packed meeting agenda, city councillors spent nearly three hours arguing over whether to allow a Hero Burger to open outside city hall.
"Are we really spending hours talking about burgers in the square?," Ward 15 Coun. Josh Colle tweeted.
The motion eventually passed after councillors voted 22-16 in favour of the move.
“It will be good,” the mayor said.
The restaurant had a previous bid thrown out by city council, who then wanted a restaurant offering a more diverse menu.
It all makes perfect sense now doesn't it Toronto? Let's just hope our Mayor decides to go for a few Hero Thin Burgers instead of his norm.
RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films share their recent Ford Trucks project created through Team Detroit. Entitled "Front and Back," the :30 spot extends the long-running Ford Trucks "Rant" campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles.
The spot debuted nationally in the U.S. earlier this month and will continue to air in targeted placements online, during high-profile broadcasts and on cable.
Creative Credits: Ad Agency: Team Detroit Group Creative Director: Brad Hensen Creative Director: Beth Hambly Executive Producer: Bob Rashid
Production Company: Dictionary Films Executive Producer: Megan Maples Managing Director: Chris Rossiter Line Producer: Richard Kaylor Director of Photography: Jordan Valenti
Design Company: Flavor Executive Creative Director: Brad Tucker Executive Producer: Darren Jaffe Animator: Chris Anderson
VFX and Finishing Company: RingSide Creative Executive Producer: Dave Peyton Producer: Katie Thompson Lead Creative: Keith Slawinski Creative Artists: Ann Allen, Dimitri Bourdos, Sean Branham, Brian Gustafson, Gwen Michael, Tricia Mitzelfeld, Nick Mouhot, Gabriel Rybicki, Paul Williams Colorist: Rick Unger Finish Editor: Mat Mieras Finish Assistant Editor: Brian Kearns
Editorial Company: Cutters Editor: Chris Moore Assistant Editors: Justin Grosjean, Mike Moore, Executive Producer: Mary Connolly
Toronto Mayor Rob Ford accepts the "Ice Bucket Challenge" in support of ALS.
Toronto, as you may have heard, I've been challenged by Maple Leafs legend Tie Domi to do the ALS Ice Bucket Challenge. Well, Tie, I ACCEPT your challenge and call on my friends Jimmy Kimmel, Premier Kathleen Wynne and Prime Minister Stephen Harper to do the same.
The Toyota Tacoma has earned quite a reputation among pickup trucks, which is quite a feat in a market that has been traditionally dominated by American brands like Ford, GMC, Dodge, and Chevrolet. And because competition is stiff in the segment, manufacturers often craft ads trying to convince consumers that their truck as the strongest and most durable currently available. While they all use words like “tough” and “rugged” to describe their vehicles, Toyota goes that extra mile in their most recent Tacoma commercial to bring those words to life. The ad provides a humorous twist to the theme of durability in what is sure to be one of the most memorable automobile commercials of the year. Set on a beach below a steep and rocky cliff, the commercial’s opening shot is of four young adults taking a joyride through the sand. Made to appear as if viewers are witnessing a home video, the truck’s passengers hoot and holler while their Tacoma kicks sand high into the air. The scene abrubtly ends as if someone began taping over the home video and cuts to a young woman, presumably the truck owner’s girlfriend, who begins to air her frustrations about “Mike” and his “precious four-by-four, hang-out-all-day with your stupid friends truck.”
She continues her rant making fun of Mike for describing the truck as “totally sick,” and her extreme jealousy is more than apparent to viewers. It immediately becomes clear she is going to teach Mike a lesson by showing him what she really thinks of his Tacoma. At this point, viewers are sympathizing with the young woman and probably thinking of their own significant others’ prized possessions. This sympathy turns to shock, however, when at the end of the girlfriend’s rant, she turns away from the camera towards the top of the cliff and yells “push it!” The 2012 Tacoma bounces and flips over boulders and outcroppings, at one point somersaulting repeatedly down the hill, and the whole time the girlfriend is wildly screaming her approval. A few seconds later, when the truck makes it to the bottom of the hill, it miraculously lands right side up and seems undamaged by its rocky decent. The girlfriend screams “Noooo!” and the commercial ends with these words on the screen, “Tacoma Double Cab: Toyota Get the Feeling.” Obviously the commercial is a hyperbole, no pickup truck would survive such a fall unscathed. However, with it’s comedic exaggeration, Toyota has created a vivid image in the mind of the consumer. The message that the Tacoma is the toughest, most durable truck available comes across loud and clear. This guest post was provided by Brittany Larson of Toyota of Turnersville.
Credits: Ad Agency: Saatchi & Saatchi, Los Angeles
With the new face scanning technology for PS4 and Xbox One, James Harden calls upon The Beard Guru to help him put his best face forward.
Credits: In NBA 2K15, for the first time ever, you’ll be able to scan your face into the game. The closest the majority of us will ever get to experience what it’s like to play in the NBA, just got a whole lot closer. And to make sure you’re putting your best face forward, you might want to call in the experts. Advertising Agency: CP+B, USA Executive creative director: Sue Anderson Creative directors: Cameron Harris, Hoj Jomehri Senior art director: Nicholas Loftus Copywriter: Joel Kaplan Junior copywriter: Alex Behles Junior art director: Chad Ford Director of video production: Kate Hildebrant Executive integrated producer: Sloan Schroeder Integrated producer: Addison Born Production company: Far & Wide Director: HAM Line producer: Gabrielle Yuro Director of photography: Trent Opaloch Editorial company: Lost Planet Editor: Max Koepke Assistant editor: Federico Brusilovsky Post producer: Karena Ajamian Executive producer: Robert Owens Post production: Method Flame artist: Noah Caddis Mix company: Lime Studios Audio engineers: Matt Miller, Mark Meyheus Color design company: Company 3 Colorist: Stefan Sonnenfeld Group accound director: Ryan Skubic Content manager: Jake Welch Director of business affairs: Nancy Espinal Senior business affairs manager: Rebecca Williams Group director, planning: David Measer
Jennifer Watts, account director at Brandworks International, left, and Scott Morris, media manager at Mindshare Media MICHELLE SIU PHOTO Ad Agency Wars III is set for Wednesday in Toronto!
A year ago, Scott Morris’s typical Friday wind-down with colleagues would have involved beer, pizza and more beer.
Morris, the media manager at Mindshare Media Canada, still ushers in the weekend with members of Toronto’s advertising community. But for the past three months their fellowship has been devoted to toughening up for a charity boxing event.
Agency Wars III, which takes place at the Arcadian Court this Wednesday, will see 24 men and women from 14 local ad agencies square off to raise money for Ronald McDonald House and the National Advertising Benevolent Society.
The participants, who train with professional coaches, actually become qualified amateur boxers sanctioned by Boxing Ontario for the sold-out event.
One of the final training sessions found a broad range of ad industry employees, from art directors to CFOs and copywriters, drilling down at The Boxing Loft in the Entertainment District.
Morris, 31, had spent last Friday fine-tuning ideas for his Ford Fusion portfolio for next year. But come dusk, he was focused on his upcoming bout with Jason Kan, motion graphics designer at Teehan+Lax.
Even before stepping into the ring for their three two-minute rounds, Morris has already earned bragging rights: he’s shed 35 pounds since training began in September and can now execute at least 40 pushups and an eight-minute mile.
“I’ve never done anything like this in my life,” said Morris as he took a break from light sparring inside the Adelaide St. W. gym. “I feel good. I feel confident. I wake up everyday thinking I’m going to throw up from the nerves, but I just channel past that and stay focused.”
Abs aside, Michael Clancy has seen the long-lasting benefits of exposing his competitive industry’s desk jockeys to the even more cutthroat world of pugilism since he founded Agency Wars three years ago.
“Knowing what to do under fire is really important,” said Clancy, executive creative director for Brandworks. “If you can get into a ring, then you can walk into any boardroom in the world.
“In the ad business, taking care of your stress is really important. And boxing is a spectacular way to do that because you’re not in your head. You have to be very much aware of your body. And hitting a bag, doing that kind of strenuous work, the footwork involved, takes you out of the office and puts you into a very physical place where you do what you’re told. You don’t have to think, and you’ll be fine.”
Clancy, 62, who took out his opponent in the third round, aided by former junior featherweight champ Steve Molitor in his corner, when he fought in 2010, has been the oldest competitor to date in the event, which is taped by Fight Network for later broadcast.
“It’s kind of like a fantasy camp for boxing,” he said. “You get to walk in with your entourage, you get to pick your music and it’s televised.”
Head coach Chris “Mr. Showtime” Johnson, a 1992 Olympic medallist, finds the ad folks “very dedicated.
“They’re hungry. They want it almost to an obsessive stage,” he said. “They believe in perfection, but perfection in a sport like this does not come in three months. It’s taken me almost a lifetime.”
After a 20-minute skipping warm-up, Johnson led the group through various punch combinations, all the while pumping them up for fight night.
“If you get a chance to hit someone, hit ’em hard, because if they get the chance they’re going to hit you hard,” he exhorted.
From his ringside perch, returning announcer Jeromy Lloyd, Marketing Magazine’s online editor, has seen a fight or two stopped for split eyebrows and swollen eyes. He’ll be decked out as usual in a rented tux, but without a catchy “let’s get ready to rumble”-style tag line.
“I’m so scared of trotting on someone else’s intellectual property and getting the event sued,” he explained.
The creative team at Brandworks came up with the nickname “Da Boss (a.k.a. The Shot-caller)” for one of their fighters, Jennifer Watts, and selected their Christmas party favourite, LMFAO’s “Shots,” as her entrance music.
Now endowed with an eight-pack and the ability to do “at least 20 real pushups,” thanks to the rigorous 12-week training, the 6-foot-2 account director is pumped to face off against Mindshare media manager Christina Mirabelli.
“My strategy,” said the trash-talking Watts, 30, “is to keep her back with these long arms so she does not get near my face — and punch her in the head.”
The new Reebok commercial “"Girl Inspired"” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. Reebok and Alicia Keys have a new and exciting partnership and design collaboration. Alicia's first project with Reebok is the launch of her own signature collection, which includes a new take on the Freestyle Hi (also known as the 5411), Freestyle Double Bubble, Classic Nylon Slim and Princess.
To support the launch of her new Reebok Classics signature collection, Alicia Keys is featured in this TV commercial directed by Samuel Bayer. Set to an exclusive version of her upcoming new single, Girl on Fire, the story showcases how Alicia inspires and empowers women through her soul-searching journey to the top. The story takes place in the world's greatest canvas and Alicia' hometown — New York City.
Credits: Title: “Girl Inspired”: 30 Advertising Agency: mcgarrybowen, New York, NY Executive Creative Director: Mark Koelfgen Associate Creative Director: Jamie Massam Associate Creative Director: Cooper Smith Account Director: Alison Stratten Account Supervisor: Heather Livengood Executive Producer: Steve Ford Assistant Producer: Nick Bourne Production Company: Serial Pictures NY & Serial Pictures CA Director: Samuel Bayer Executive Producer: Violaine Etienne Head of Production: Peter Fitzgerald Producer: Richard Berman Editorial Company: Cut + Run Editor: Gary Knight Assistant Editor: Zach Patten Producer: Melati Pohan Executive Producer: Rana Martin Telecine: Company 3, New York, NY Colorist: Tom Poole Visual Effects: Smoke & Mirrors, New York, NY Artist: Sam Caine Assistant Artist: Dan Bowhers Audio Post: Plush, New York, NY Mixer: Rob Fielack
The movie Alma (in English, “Soul”) – made by Brazilian production company Sentimental Filme – has just won two awards at the prestigious D&AD competition, in London. This brings the tally of international prizes to 12 for this short film conceived by advertising agency F/Nazca Saatchi & Saatchi.
The first Leica brand campaign in Brazil, the film is part of the launch activities for the German camera maker’s unique concept store in the country – in São Paulo – and features the new M Monochrom digital camera designed to produce stunning photos in black and white.
Alma won for Best Direction and for Cinematography in the Film Advertising Crafts' category with accolades for Vellas and André Faccioli respectively. "The D&AD is possibly one of the hardest prizes to win. The level is very high and the festival showcases many films from all around the world made by influential production companies and filmed by top directors. Just being nominated for a D&AD was something incredible for us, but to win two golden pencils [the statues based on the British awards symbol] was really beyond our expectations and very gratifying. Really amazing", said the director Vellas. This year Brazilian productions bagged four of the coveted D&AD pencil trophies.
Between wars and loves, this is an engaging story of a photographer narrated from the unusual point of view of his own camera. In black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the actual hand or slung round the neck of the photographer himself.
Hopes are now high that following the film’s success at D&AD Alma will be in the running at the prestigious Cannes Lions 2013, which take place from 16 to 22 June.
The production company... In 11 years of creative activity, Sentimental Filme has become one of the most important advertising film producers from Brazil. Winner of several national and international awards, including a Bronze Lion at Cannes, three Clio Awards, and two One Show prizes, the company also has a division that produces content for TV, internet, entertainment, interactive advertising, corporate communications and new media. Its major clients include Fiat, Ford, Panasonic, Volkswagen, Visa, Procter & Gamble and AB Imbev.
Credits: Production company: Sentimental Filme Director: Vellas Director of Photography: André Faccioli Executive Producers: Marcos Araújo, Marcelo Altschuler Production Director: Eduardo Venturi Editing: Talles Martins Sound: Satélite Áudio Voiceover: Christine Behm Post-production: Sindicato VFX Agency: F/Nazca Saatchi & Saatchi Creative Directors: Fabio Fernandes | Eduardo Lima Art Director: João Linneu Creative team: Bruno Oppido | Thiago Carvalho | João Linneu RTVC: Victor Alloza Accounts: Marcello Penna | Melanie Zmetek Planning: José Porto | Rafael Paes Approval | Client: Luiz Marinho
With the goal of increased acceptance for the Down syndrome community, this film was created to challenge the associated stigmas. People with Down syndrome can, and do, lead meaningful, happy lives.
Circle 21 is non-profit organization, established in 2012, which provides support and resources, for the global Down syndrome community.
Credits: Advertising Agency: Juniper Park, Toronto, Canada Executive Creative Directors, Partners: Terry Drummond, Alan Madill, Barry Quinn Copywriter: Matt Hubbard Art Director: Mike Schonberger Designer: Ryan Teixeira Agency Producer: Wendi Hamilton Account Executive: Deniz Melen Production House: Sons and Daughters Director: David Quinn Line Producer: Scott Houghton Director of Photography: Chris Muir Executive Producers: Dan Ford, Jeff Darragh Editing House: Panic and Bob Editor: Mariam Fahmy Transfer Facility: Notch Colourist: Jason Zukowski Online Facility: Panic and Bob Online Artist: Andrew Hobbs, Barry Potter Audio House: Pirate Toronto Audio Director: Chris Tait Audio Producer: Tyna Maerzke Original Music: Pirate Toronto Engineer: Ian Boddy
Roush Fenway driver Greg Biffle and the 3M Ford Fusion are featured in a new ad for Nascar promoting their eco-friendly initiative.
NASCAR, just like its fans, is dedicated to reducing negative environmental impact on the world. With the help of our partners we've not only become a leader in green initiatives across all sports, but a leader within the business community. http://green.nascar.com/
The Best Buy "Game On" ad campaign has mom kick it up a notch...literally. Credits: Advertising Agency: CP+B, USA Worldwide Chief Creative Officer: Rob Reilly Vp Creative Director: Steve Babcock Creative Director: Dave Cook Associate Creative Director: Brandt Lewis Senior Copywriter: Rich Ford Vp Executive Integrated Music Producer: Bill Meadows Senior Integrated Producer: Ramon Nuñez Jr. Integrated Producer: Ben Majoy Integrated Account Coordinator: Caitlin Sullivan Production Company: Mjz Director: Craig Gillespie Executive Producer: Emma Wilcockson Producer: Deb Tietjen Director Of Photography: Gyula Editorial Company: No6 Post Producer: Leslie Tabor Editor: Chan Hatcher Editor: Kevin Zimmerman Music Company: Honor Roll Music & Thwak! Music Composers: Alex Wurman, Read Fasse Animation Company: Stardust Visual Effects Company: Method Studios Visual Executive Producer: Robert Owens Visual Effects Producer: Paula Jimenez
If you've ever had to plan a wedding then you know people love to give advice, especially Mom. With Google documents, you can monitor just how much advice Mom can give. Check it out at http://google.com/gonegoogle Commercials music is Roberta Flack and Peabo Bryson song "Tonight I Celebrate My Love"
Credits: Advertising Agency: Goodby Silverstein & Partners + Google Creative Lab, USA Executive Creative Directors: Rich Silverstein, Robert Wong Creative Directors: Dan Lucey, Marty Senn Copywriter: Nick Morrissey Art Director: Susan Land Editors: Naomi Goodman, Mahoko Kuramasu Animators: Chad Ford, Jessica Gibson, Gideon Newell Business Affairs: Nihad Peavler
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