After 17 years ebay finally straightens out their logo. Ebay announced that coming this fall we can expect to see their new logo go live.
Ebay President, Devin Wenig tells us all about it...
"Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.
The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today."
Read the full statement HERE. Below for all you infographic lovers are some interesting stats on just how ebay is doing.
Say goodbye to long lines and crowded stores—now shoppers can literally go window shopping and actually purchase the latest, hottest items with the wave of a smartphone!
Grand Opening of eBay Inspiration Shop in the Big Apple! eBay and designer Jonathan Adler unveiled the "eBay Inspiration Shop" New York City — a 24/7 "shoppable" storefront with interactive windows showcasing a collection of new, must-have merchandise for the fall season—from denim to digital cameras, engines to eReaders and wristwatches to new wheels.
Inspiration Shop Leverages eBay Mobile Technology The "always-open" store windows enable shoppers to browse and buy the very moment inspiration strikes, leveraging eBay's mobile technology to shop anytime, anywhere, anyhow. The eBay mobile app allows consumers to scan custom Quick Response (QR) codes and shop similar items from more than 200 million listings on the eBay marketplace.
Top trendsetters, including actors, designers, bloggers, stylists, editors, photographers, models and musicians, were tapped to help curate the items featured in the Adler-designed windows by sharing their shopping wish lists for fall. Contributors include: Molly Sims, Lake Bell, Betsey Johnson, Charlotte Ronson, Coco Rocha, Justin Bell, Liz Lange, Simon Doonan, among others.
A new national study on shopping reveals that nearly half of shoppers want to make an immediate purchase when they find an item they love, and also browse store windows for inspiration.
What little girl doesn't want a pony for Christmas, eBay and Toys R Us makes that dream come true in this fun Christmas TV ad for one little girl. An overly ambitious Dad goes out on a limb to give his daughter the ultimate holiday surprise. Unfortunately, things don't quite go according to plan until, that is, Mom swoops in to save the day with a little help from her eBay Mobile app to buy her a gift from the Toys R Us store on eBay.
Credits: Agency: Venables Bell & Partners Executive Creative Directors: Paul Venables and Will McGinness Creative Director: Lee Einhorn Art Director: Matt Miller Copywriter: Matt Keats Director of Integrated Production: Craig Allen Agency Senior Producer: Emily Moore Production Company: Arts & Sciences Director: Matt Aselton Executive Producer: Marc Marrie Managing Director: Mal Ward Line Producer: Jeffrey Shupe Director of Photography: Toby Irwin Editorial Company: Arcade Edit Managing Partner/Executive Producer: Damian Stevens Producer: Denice Hutton Editor: Geoff Hounsell Assistant Editor: Sean Lagrange Sound Design: 740 Sound Design & Mix Executive Producer: Scott Ganary Sound Designer: Andrew Tracy Music: Mophonics Executive Producer: Michael Frick Composer: Nico Mansy Mix: PLAY, John Bolen via: GlossyInc.
DBA is Denmark's biggest marketplace for classified goods and owned by eBay. An analysis conducted by Epinion for DBA revealed that the Danes have used goods equivalent to more than 20 billion Danish kroner (approx. 2,7 billion Euro) lying around in cabinets and attics, that is just slowly losing value.
To stop this madness DBA created a content site www.dbaguide.dk in order to inspire Danes to do something about this major waste of resources. To launch the site we developed two films, one targeted at men, one targeted at women. The films points out the grotesque in having all these values lying around and involves two real Danes, the content of their attics, a Fender Stratocaster, an RS-40 Shredder, a celebrity designer wedding dress and a weed burner.
Content containing the two participants Maria and Christian, where they tell about their stuff and why they did not sell it will follow up the two films. DBA will also launch a competition where you can only participate by buying their actual stuff.
Some interesting facts from the Epinion analysis: · Danes estimate they have 291 things in average that they no longer use · 57% don’t do anything about it, because they feel it is difficult and time-consuming to sell the stuff · 44% feel it is not worth to sell it · However 63% thinks second hand will be a more popular in the future
This campaign for DBA is created by Danish agency Robert/Boisen & Like-minded (www.rblm.dk). Internationally known for the ‘Do it for Denmark’ and ‘Do it for mom’ campaigns.
The Credits: Robert/Boisen & Like-minded (Ad agency): Søren Christensen, Strategist Heinrich Vejlgaard, Creative Director René Sohn Kammersgaard, Art Director Gitte Andersen, Account Manager
Gobsmack Productions (Film production) Christina Bostofte Erritzøe, Producer Cille Silverwood-Cope, Production Peter Harton, Director Laust Trier-Mørk, DOP Ole Krogstad, Editor Mike Bothe, Grader Magnús Sveinn Jónsson, Visual Effects Ole Krogstad, sounddesign
The Hudson’s Bay Company is reclaiming its past with a new logo — its first brand redesign in nearly half a century. Marking a shift from the moniker it has carried since 1965, The Bay will now be known as Hudson’s Bay. Prior to 1965, the store had carried the full name of the firm, which was founded in 1670 and is billed as “North America’s longest continually operated company.”
“Going back to their heritage, to Hudson’s Bay, makes a lot of sense,” said University of Toronto marketing professor David Dunne. “It’s something they can own. ‘The Bay’ has obviously lots of awareness in Canada, but it could be confused with lots of other things, for example, eBay, especially if they’re going to be doing online. There’s nothing all that unique about ‘The Bay.’ ”
Representatives of the Hudson’s Bay Company (HBC), the store’s parent company, which also operates Home Outfitters and Lord & Taylor in the U.S., were not available to discuss the new logo, which will mark all marketing and media materials, online and in-store displays. A redrawn coat-of-arms was also debuted for special packaging. “We’re very proud to say that Hudson’s Bay is continuing to advance in 2013, not only with our numerous new business ventures, but with our updated look,” said HBC creative director Tony Smith in a release. “We’ve taken what is a very meaningful two-pronged approach to the redesign: maintaining our heritage while modernizing the new Hudson’s Bay Company.”
Errol Saldanha, who teaches brand development at OCAD University, wonders what consumers will end up calling the store.
“Today, customers always want the shortcut — TD, FedEx,” he said. “Are people going to keep calling them The Bay, or short form it to Hudson’s, which seems to be the more distinct part of the name? “The challenge with a rebrand is everybody will just look at this as a logo, visual thing, and not maybe see a strategy behind it. The big risk is whether or not people will accept it. The Gap customers all rebelled and then they shifted the logo back.” The company said the change is to signal a “defining period” of innovations, such as the creation of high-end The Room, the launch of Canada’s first Topshop and Topman, the renovation of multiple stores and expansion into ecommerce.
Dunne isn’t sure what difference a rebrand will make “when you’ve got people like Target coming in who are known for high quality merchandise at low prices. Harking back to the fact that they were founded in 1670 is probably not going to carry an awful lot of weight,” he said.
Prior to 1965, The Hudson’s Bay Company’s logo was an elaborate, calligraphy-style script. In 1965, motivated by expansion into Quebec, the firm had American branding gurus Lippincott & Margulies create a shortened The Bay with an emphatic ‘B’.
2013 sees the word mark simplified and streamlined to an elegant Hudson’s Bay. via: Toronto Star
