Credit Card Comparison by Maurice Wigglethorpe-Throom, CEO and Founder of comparethemarket.com
Robert Webb, star of cult British comedy TV show Peep Show, plays eccentric CEO Maurice Wigglethorpe-Throom in this outtake that uses the disturbing metaphor of facial hair to explain why you should compare credit card interest rates on comparethemarket.com. This video, yet to be released to the general public, was filmed alongside a separate TV campaign to allow the comedian to run with the role of this peculiar character.
We first met CEO Maurice on Christmas Day when they released this web advert below: This is a film about a heroic young man, who is cursed with being at least six times more handsome, clever and sensitive than anybody else. He also carries a head of the most ravishing hair you ever did see. Despite these troubles, he struggles through life with immense dignity. He is modelled on me, Maurice Wigglethorpe-Throom.
Credits Starring: Robert Webb Creative agency: VCCP London Creative director: Darren Bailes Director: Simon Cole Producer: Jeremy Goold Post-production: Finish Editor: Alaster Jordan at The White House
New spot for Farmers Insurance entitled "Jack In The Box, The University of Farmers" starring J.K. Simmons as Professor Nathaniel Burke, who teaches America's smartest insurance agents how to help their customers avoid costly surprises.
Credits: Agency: RPA ECD: Joe Baratelli GCD: Pat Mendelson CDs: Tom Hamling, Laura Hauseman ACD/CW: Damian Fratecelli Senior AD: Katie Carlile EVP, Executive Producer, Content: Gary Paticoff Senior Producer: Selena Pizarro Assistant Producer: Whitney Young
Production Co: über content Director: Fred Savage DP: Chris Soos Executive Producer: Preston Lee Line Producer: Cory Berg Production Designer: Andy Reznik
Editorial Company: Spot Welders Editor: Haines Hall Assistant Editor: Paul Sabater Post Producer: Patrick McElroy
Telecine: Company 3, Santa Monica, CA Artist: Stefan Sonnenfeld EP: Rhubie Jovanov
Visual Effects Company: Public VFX Lead Flame Artist: James Allen VFX Producer: Marlo Kinsey/Kim Nagel VFX CD: Tony Smoller Title Design: Laundry! TV Audio Post Company: Lime Studios Audio Post Mixer: Loren Sibler Music Company: Elias Arts, LA Composer/Arranger: Jonathan Elias Executive Producer: Ann Haugen Creative Director: Dave Gold Music: Ramblin Man
Creative ad agency Socialab creates a fun animated spot for Millennium Bank in Greece in an effort to boost their online web banking system rather than going in to an actual branch.
Socialab created a fresh way of communication using a fluffy main character that viewers will love. In this first spot, the character goes through the trouble of paying his bills the old fashioned way, by standing in line and wasting time, till a wise owl shows him there's a better way.
Credits: Advertising Agency: Socialab Account Director: George Anagnostpoulos Creative Director: Eva Bouzi, Vassilis Eliopoulos
MoneySupermarket is set to launch its biggest and most epic ad so far with the latest iteration in its ‘You’'re So Money Supermarket’ campaign with epic Alan starring in the "Astronaut" advert.
An extension of the feel good theme – Save Money, Feel Epic! – the new ad due to launch this Monday (January 7) was created by Mother London and takes money saving into space!
As the brand looks to continue to amplify just how awesome it feels to save money, the latest ad follows the transformation of everyday man ‘Alan’, who feels epic after saving £300 on his car insurance.
Filmed on location, Alan and his family join a crowd of spectators waiting to see a rocket launch. Having grabbed his son’s lunchbox and a cycle helmet, Alan marches straight through security in the direction of the launch pad. In a scene reminiscent of Apollo 13 or Armageddon, no one seems to mind that Alan is wearing a cycling helmet as he walks across the gantry and into his seat.
As the rocket takes off, we see Alan’s wife look for the car keys; failing to find them, the ad cuts to Alan looking on calmly as he notices the key float up past his head.
The action is set to the famous Top Gun soundtrack of “Take My Breath Away” by Berlin.
Mother has created a full-length 60” and 10’’ ad for the launch, which focuses on car insurance. There will also be a radio version of the ad.
The campaign will also have additional marketing support with activity across PR, CRM, and social media channels.
Paul Troy, Director of Consumer Marketing, MoneySupermarket, said: “Times are pretty tough out there right now for families in the UK. Comparing the cost of household bills can make a real difference to every day family budgets. Saving money, particularly in January when you’re trying to get the new year off to a good start financially, can feel amazing and give you a great sense of achievement. In the ad Alan saved £300 on his car insurance, however, the average amount MoneySupermarket customers can save by using the site is an even more heroic £394. What better way to demonstrate the euphoria you can feel when you get a great deal than to watch our hero waltz onto a space rocket and launch into space?”
Tim McNaughton, Creative Director said: “In this ad our hero Alan from Stoke-on-Trent saves money on his car insurance and feels so totally epic that he strides past the security at Cape Canaveral Space Center and leads a crew of lantern-jawed, Yankee astronauts into space. Go Alan, you sexy, money-saving hero! Go!”
Credits: Creative Agency: Mother, London Director: The Glue Society Production Company: Independent Producer: Jason Kemp Editor: Adam Spivey @ The Playroom Post Production: The Mill Audio post-production: 750mph DoP: Don Burgess MEDIA Media Agency: Mediacom
Credit Unions of Canada will have you Dinging from Sea to Sea for free as explained to us via this new ad campaign created by the Ad Agency Dead Famous.
Belonging to a national ATM network means you can bank ding free at credit unions and other financial institutions across Western, Central and Eastern Canada. Just look for a ding free sign on any participating ATM, and say goodbye to those pesky surcharge fees.
Credits: Advertising Agency: Dead Famous, Vancouver, Canada Creative Directors: Mike Fiorentino, Michael Bryden, Chris Kostyal Director: Shaun Lawless Assistant Director: Scot Proudfoot Animation: Hardedge Creative Post Production: Bear Studios Make-up and Hair: Jenn Kaminski Styling: Tanus Lewis
Farmers Insurance, one of the country’s leading insurers, unveils its latest advertising campaign, “It’s Smarter to Have a Plan,” with the first TV commercial "Dog Bites" (above).
Designed to help consumers become smarter about insurance by showing a number of important and practical insurance tips, the new campaign also reinforces Farmers Insurance’s position as a strong and experienced company with knowledgeable and industry-leading agents.
“At Farmers, we’re committed to making our customers smarter about insurance. We believe that knowledge is power and that we can help make consumers more confident about their insurance decisions,” said Mike Linton, Head of Enterprise Marketing for Farmers Insurance. “Our new campaign continues to place Farmers Insurance agents as the best-trained agents in the industry, ready and able to provide expert insight to consumers.”
The campaign, developed by the insurer’s agency of record, RPA, is a clear evolution of its current “University of Farmers” campaign, which features well-known actor, J.K. Simmons, as the clever and quirky Professor Nathaniel Burke.
In the new campaign, Professor Burke acts as a proxy for actual Farmers agents, helping consumers get smart about insurance, everyday risks and offering practical solutions. In an evolution from the current campaign, Burke will leave the confines of the University of Farmers campus to the real world where insurance meets the customer. Burke will walk with customers through a number of settings and will point out risks that a consumer might not have previously considered. In a departure from much of the industry’s current advertising, the focus of the Farmers campaign will be on helping consumers avoid problems. Rather than concentrating on price of coverage explanations, the campaign will feature helpful tips to empower consumers.
The TV spot that launches the campaign is called “Dog Bites” and features Professor Burke. He reminds consumers about the significant impact every day events, like dog bites, can have on their lives and the need to be adequately insured. For example, industry data shows that dog bites account for one-third of all paid homeowners insurance claims, while leaving empty boxes by the curb may be a sign to would-be thieves that there are new and expensive targets for them to burglarize inside one’s home.
As the campaign continues, additional spots will share relevant facts, preventative tips and interesting insights – demonstrating in a witty and approachable manner that Farmers Insurance and their University of Farmers-trained agents are committed to making consumers smarter about insurance.
Credits: Client: Farmers Insurance Group Spot Title: “Dog Bites” Agency: RPA EVP, Chief Creative Officer: Joe Baratelli SVP, Group Creative Director: Pat Mendelson VP, Creative Director: Tom Hamling Art Director: Ben Tolbert Copywriter: Chris Juhas Art Director: Katie Carlile Copywriter: Seth Prandini SVP, Executive Producer, Content: Gary Paticoff Senior Producer: Selena Producer Assistant Producer: Ryan Radley Production Company: Uber Content Director: Fred Savage Director of Photography: Peter Deming Executive Producer: Preston Lee Producer: Mark Hall Editorial Company: Spot Welders Post Production Company: The Mill Telecine Company: Company 3, Santa Monica, CA Audio Post Company: Lime Studios Music Company: Elias Arts, LA
RBC creates a heartfelt spot promoting the game of hockey, the true game not the NHL. As long as there are kids across the country playing the game they love, hockey never stops.
The online video and recent grassroots action around the Stanley Cup (there's a movement to get the cup to be awarded to a community team this year) underscores that as long as kids are on the ice, there's hockey. The game doesn't stop.
The ad profiles a team of 7-year-old kids as they lace up their skates, tape their sticks, get tips from their coach and take to the ice.
It's an emotional video that gets kids (and grown-ups) stoked about community games and the Juniors and reminds us what hockey is really about. In the absence of NHL hockey, I think we should all work to make this a record year for attendance at community games. Support RBC Play Hockey on their FaceBook page here.
Credits: Advertising Agency: Entrinsic, Canada Executive Creative Director: Anthony Wolch Copywriter: Kyle Carpenter Production Company: Clarke Stanley Director: Adam Massey Post House Editor: Married To Giants http://www.marriedtogiants.com/ Editor: Monica Remba Music Supervision: Vapor Music
Toronto creative ad agency Marshall Fenn and production house Code Film create a nice new spot for Ontario Ministry of Finance entitled "Healthy Homes". The spot promotes the the Governments healthy homes renovation tax credit for seniors and those who care for them.
Credits: Client: Ministry of Finance Agency: Marshall Fenn Production Company: Code Film Inc. Director: Marc Andre Debruyne Producer: Chris Boddy Executive Producer: Thomas Rickert Agency Producer: Frances Smith Copywriter: Mike Vinakmens Art Director: Dan Couto D.O.P.: Samy Inayeh Editing and Post: School Release date: December 2012
When you save people a bunch of money on their car insurance, it's no surprise that they're pretty happy. But happy enough to make you their best man at their wedding? Yep, that too.
A new TV commercial for TD Ameritrade introduces us to Joe Woods who is at his first day of work. The ad is voiced by actor Matt Damon, who tells the story of how unpredictable the nature of life is while offering straight-forward retirement guidance. Joe looks happy now but wait til his investments tank, not to worry just cook what you love and save your money.
Credits: Agency: Goodby Silverstein & Partners Production: Pony Show Entertainment Country: United States of America Director: Brad Silberling Executive Creative Director: Rick Condos Executive Creative Director: Huner Hindman Creative Director: Matt Ashworth Creative Director: John Shachter Producer: MJ Otto Executive Producer: Tod Puckett Account Director: Katie Rafferty Account manager: Jenna Lubin Director of Photography: Philippe Rousselot Executive producer: Susan Kirson & Jeffrey Frankel Line Producer: Fern Martin Editing House: Spotwelders Editor: Haines Hall Producer: Carolina Wallace VFX House: Kilt Studios Producer: Mathew McManus
Zulu Alpha Kilo is launching a campaign to promote Interac Flash® - the only contactless debit payment option in Canada.
As an enhancement of Interac® Debit, Interac Flash has all of the same benefits, just faster. With a quick hold of your card to a terminal, you can use your own money to pay for those everyday smaller purchases easily and securely.
“In today’s ‘need it right now’ society, being able to get what you need instantaneously is more than just a convenience, it’s a necessity,” says Chief Creative Officer and CEO of Zulu Alpha Kilo, Zak Mroueh. “And the work clearly demonstrates the true benefit of Interac.”
In this campaign of 15s spots, we feature people in humorously urgent situations and demonstrate how the speed of an Interac Flash transaction can get them out of their predicament.
Scenarios range from a woman who mistakenly eats too much wasabi to a man with bushy moustache who urgently needs a shaver so he can kiss his girlfriend.
The campaign is also supported through online banners, social media, and in-store media at all participating Cineplex theatres across the country.
Media Experts created the national media campaign with French creative for the Quebec marketplace was handled by TANK.
Creative Credits: Ad Agency: Zulu Alpha Kilo, Toronto, Canada Chief Creative Officer: Zak Mroueh Executive Creative Director: Ron Smrczek Art Director: Allan Mah Writer: Nick Asik, David Horovitch Broadcast Producer: Jennifer Cursio Account Team: Rob Feightner, Laura Robinson, Adrian Goodgoll Strategic Planner: Ebrahim El Zalza Client (Company): INTERAC Association Clients: Jennifer Lee, Hizola Toovi, Barry Campbel Production Company: Sons and Daughters Director: Quinn Sound Production House: Vapor Music Editor: Melanie Hider, Saints Visual Effects & Online: Topix Media Agency: Media Experts Media Team: Richard Ivey, Phil Borisenko, Jenna Piirto, Lauren Rosenbloom
