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As game day approaches, Hyundai is lifting the veil on its 30-second in-game commercial running in the first quarter. “Team” is a unique twist on a classic ‘tables turned’ tale; we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers. The all-new seven-passenger Santa Fe takes an active role helping the young boy and his mom gather a team to step up to the challenge.

To further engage fans, Hyundai is launching a mobile social experience that serves as a digital companion to “Team” and taps the power of Facebook’s friend network. Inspired by the all-new seven-passenger Hyundai Santa Fe, “Find Your 7” allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe. Each seat corresponds to a unique character archetype, mimicking groups of friends in the real world. By participating, users will be entered into a drawing to win seven tickets to the 2014 Super Bowl. Starting today, consumers can visit FindYour7.com and login with Facebook profile to the “Find Your 7” program.

“We had fun with ‘Team’ as it allowed us to highlight the seven seats in the all-new Santa Fe in a unique and memorable way,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “Taking this concept digitally only made sense as we recognize that Super Bowl viewers are no longer tethered to their TV during the game, but instead sharing and staying connected via mobile phone, tablet and other digital devices. By harnessing the power of Facebook, ‘Find Your 7’ creates an entertaining dual-screen experience that allows consumers to create their own dream team and have fun with friends across social media sites during the Big Game.”

“We were inspired to create a mobile ‘first’ for the Super Bowl,” said Tom Pettus, VP/Creative Director at INNOCEAN USA. “‘Find Your 7’ is a social experience designed specifically for mobile that intelligently drafts a ‘Dream Team’ of seven Facebook friends, based on the theme of the Super Bowl spot, ‘Team.’ What makes this experience magical, beyond winning a trip to next year’s Super Bowl, is that the program selects a team of your friends, who could be sitting watching The Big Game right next you.”

“Find Your 7” pre-populates the vehicle for the user based on intelligence gathered from a user’s connections on Facebook, including frequency of friend interactions, likes, etc. Unlike similar applications in the past where selections were made at random, this program determines candidates that are a true fit for each archetype. After people lock in their friend configuration and create a team name, a custom video introduces their dream team, assigning each of the seven teammates to their character archetypes: the muscle, the brains, the prankster, the motivational speaker, the technician and the loose cannon. The video, designed with the look and feel of an action movie trailer, dynamically incorporates elements such as the friends’ names, profile pictures, hometowns and interests to create a custom experience for each person that can be shared on all social channels.

“The Find Your 7 digital experience that INNOCEAN built for Hyundai is unique in that it was designed for mobile first,” said Bill Stephenson, Global Marketing Solutions, Facebook. “This is exactly how Facebook develops products as more and more digital content is consumed on the mobile device and the mobile experience will be particularly important given this launches during the Super Bowl. Also, the team at INNOCEAN and Hyundai spent an inordinate amount of time with the Facebook team thinking through the user experience and answering two questions that we use as a litmus test for branded experiences on Facebook – why would I care and why would I share?”

Credits:
Client: Hyundai Motor America
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Creative Director: Robert Prins
Creative Director: Max Godsil
Senior Art Director: Arnie Presiado
Senior Copywriter: Jeb Quaid
Director of Integrated Production: Jamil Bardowell
Senior Producer: Harry Lowell
Account Director: Bryan DiBiagio
Account Supervisor: Heidi Clemens
Product Specialist: Lawrence Chow
Dir. Of Business Affairs: Ann Davis
Production Company: O Positive, LLC
Director: Jim Jenkins
Editorial: Arcade Edit
Visual FX: Airship
Color: Co3
Music Mix: Eleven
Sound Design: Henryboy
press release via:

BlackBerry signed a new sponsorship deal with Mercedes-Benz Petronas Formula 1 and their driver Lewis Hamilton as the team's new official mobile computing partner and collaborate on technical and marketing opportunities. The BlackBerry logo will be seen on the new F1W04 Silver Arrow, the entire team will be using BlackBerry devices throughout the season. Driver Lewis Hamilton welcomes BlackBerry to the team in the video clip above.

Ross Brawn, team principal of the Mercedes AMG team, welcomed BlackBerry to the team: "On the day that our new Silver Arrow, the F1 W04, is launched, we are very pleased to announce our partnership with BlackBerry. We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to Mercedes AMG Petronas. It is especially pleasing to be able to launch this exciting partnership today as our latest Silver Arrow takes to the track with BlackBerry branding."

Frank Boulben, BlackBerry's Chief Marketing Officer said: "Formula One is all about precision engineering, design and innovation — three values that mirror the approach that's gone into creating BlackBerry 10. It is a natural fit for BlackBerry to partner with the MERCEDES AMG PETRONAS Formula One Team to deliver value through technical and marketing collaboration. We have built BlackBerry 10 to keep people moving, and we believe the essence of this will be delivered at many levels through our partnership."
via:Crackberry.com

The creative team at A&E called on long-time collaborators at entertainment agency BIGSMACK to help conceive, write and produce a hilarious Season 3 promotional campaign for their biggest runaway hit in the cable net’s history: “Duck Dynasty.” Under the creative leadership of Head Creative Andy Hann and Senior Creative Director Matt Hall, the BIGSMACK team collaborated with A&E’s in-house team to write, produce, and post for an extensive campaign, that is being rolled out now, as a daily countdown to the launch of the third season on February 27th at 10/9c.

Hann and director Scott Whitham co-direct an unbelievable 21 spots in just two days (view them all on YouTube HERE. The BIGSMACK team shot in the deep rural bayou of Louisiana in the dead of winter, up against tremendous challenges.

Duck Dynasty’ has literally become a phenomenon for A&E, being their highest rated show to date,” says BIGSMACK’s Hann. “It has huge fan appeal, so we were thrilled when they asked us to take a crack at what appeared to be the impossible. We jumped in with the A&E creative team and literally fleshed out and wrote a mountain of scripts over the course of a week. Kudos to the A&E marketing and creative team, who worked many weekends and late night hours to make sure this was a successful campaign. This project was a great opportunity for BIGSMACK to show what our company can do, pulling from all of our resources to make this roll-out campaign a reality, and a funny one at that.”

One of the most successful reality series currently on television, “Duck Dynasty” features the Robertson’s, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle. After creative concepting and writing In New York and Philadelphia was complete, the BIGSMACK production team flew down south from the east coast. They were met with seven inches rain soaked roads in early January, and show fans appearing on-set to get a peek at the Robertson’s, known for their signature long beards. CD Hann and Whitham directed the 21 spots with just two days to shoot the show’s main characters. Strategically planning the logistics for the shoot, they had two crews shoot simultaneously at an enormous Bayou location in Monroe, Louisiana.

“We went in with a plan of course, but due to the volume of spots, unpredictable weather and an unfamiliar location, a lot of adjustments and improv had to happen in Monroe days and hours before the shoot,” explains BIGSMACK’s Head of Marketing Andrew Kobliska. Mud soaked roads, trucks and equipment coming from hundreds of miles away, and crew arriving the night before were part of the challenges the production team was up against. “While Andy was directing one spot, he had to think about the next two spots so we could have a crew set things up ahead of time. The crew was awesome: great hustle; great attitude. The DP's Andrew Turman and Patrick Loungway were absolutely incredible. Because of the circumstances, the DP's had to act essentially as Co-Directors, and they really came through. The members of the Robertson family were all good sports. They hung in there with us and they were willing to do whatever we asked, which included being submerged in freezing water! They have natural talent, and great comedic timing. They really are a wonderful, funny family, which is why they are loved by so many fans worldwide.”

Credits:
Project: 21-spot promo campaign for the launch of “Duck Dynasty,” Season 3

Client: A&E
EVP, Head of Marketing: Guy Slattery
Creative Director: Maria Pecoraro
Senior Writer/Producer: Keith Kopnicki
Director of Operations: Brett DiPretoro

Advertising Agency: BIGSMACK
Executive Creative Director: Andy Hann
Head of Marketing: Andrew Kobliska
Executive Producers: Heidi Erney, Kevin Lahr
Writers: Tom Pace, Joe Nelms, Bob Shea, Andy Hann, Laura Gillespie

Production Company: BIGSMACK
Directors: Andy Hann, Scott Whitham
DPs: Andrew Turman, Patrick Loungway
Producer/AD: Michael Dean
AD: Nick Conway
press via: Hypeworld

Last Wednesday night's back-to-back season premieres of "Duck Dynasty" became the #1 telecasts in network history! An astonishing 8.6 million viewers tuned in to see America's favorite family, making "Duck Dynasty" the #1 nonfiction series on cable. Perhaps even more impressive is the record-shattering 5.0 million adults 18-49 and 4.9 million adults 25-54 who tuned in; as well as the incredibly successful Social Media campaign that led up to the premiere.

The original press release and "The Quack is Back" spot below:

The creative team at A&E called on long-time collaborators at entertainment agency BIGSMACK to help conceive, write and produce a hilarious Season 3 promotional campaign for their biggest runaway hit in the cable net’s history: “Duck Dynasty.” Under the creative leadership of Head Creative Andy Hann and Senior Creative Director Matt Hall, the BIGSMACK team collaborated with A&E’s in-house team to write, produce, and post for an extensive campaign, that is being rolled out now, as a daily countdown to the launch of the third season on February 27th at 10/9c.

Hann and director Scott Whitham co-direct an unbelievable 21 spots in just two days. The BIGSMACK team shot in the deep rural bayou of Louisiana in the dead of winter, up against tremendous challenges. To view a selection of the creative results, go here: http://wdrv.it/VVWojD

“’Duck Dynasty’ has literally become a phenomenon for A&E, being their highest rated show to date,” says BIGSMACK’s Hann. “It has huge fan appeal, so we were thrilled when they asked us to take a crack at what appeared to be the impossible. We jumped right in with the A&E Senior Creatives Maria Pecoraro and Keith Kopnicki, and fleshed out and wrote a mountain of scripts over the course of a week. Kudos to the A&E marketing and creative team, who worked many weekends and late night hours to make sure this was a successful campaign. This project was a great opportunity for BIGSMACK to show what our company can do, pulling from all of our resources to make this roll-out campaign a reality, and a funny one at that.”

One of the most successful reality series currently on television, “Duck Dynasty” features the Robertson’s, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle. After creative concepting and writing In New York and Philadelphia was complete, the BIGSMACK production team flew down south from the east coast. They were met with seven inches rain soaked roads in early January, and show fans appearing on-set to get a peek at the Robertson’s, known for their signature long beards. CD Hann and Whitham directed the 21 spots with just two days to shoot the show’s main characters. Strategically planning the logistics for the shoot, they had two crews shoot simultaneously at an enormous Bayou location in Monroe, Louisiana.

“We went in with a plan of course, but due to the volume of spots, unpredictable weather and an unfamiliar location, a lot of adjustments and improv had to happen in Monroe days and hours before the shoot,” explains BIGSMACK’s Head of Marketing Andrew Kobliska. Mud soaked roads, trucks and equipment coming from hundreds of miles away, and crew arriving the night before were part of the challenges the production team was up against. “While Andy was directing one spot, he had to think about the next two spots so we could have a crew set things up ahead of time. The crew was awesome: great hustle; great attitude. The DP's Andrew Turman and Patrick Loungway were absolutely incredible. Because of the circumstances, the DP's had to act essentially as Co-Directors, and they really came through. The members of the Robertson family were all good sports. They hung in there with us and they were willing to do whatever we asked, which included being submerged in freezing water! They have natural talent, and great comedic timing. They really are a wonderful, funny family, which is why they are loved by so many fans worldwide.”


Credits:
Project: 21-spot promo campaign for the launch of “Duck Dynasty,” Season 3
Client: A&E
EVP, Head of Marketing: Guy Slattery
Sr. Creative Director. Brand Creative: Maria Pecoraro
Senior Writer/Producer: Keith Kopnicki
Director of Operations, Brand Creative: Brett DiPretoro

Advertising Agency: BIGSMACK
Executive Creative Director: Andy Hann
Head of Marketing: Andrew Kobliska
Executive Producers: Heidi Erney, Kevin Lahr
Writers: Tom Pace, Joe Nelms, Bob Shea, Andy Hann, Laura Gillespie

Production Company: BIGSMACK
Directors: Andy Hann, Scott Whitham
DPs: Andrew Turman, Patrick Loungway
Producer/AD: Michael Dean
AD: Nick Conway

Editorial Company: BIGSMACK
Senior Creative Director: Matt Hall
Senior Writer/Producer: Laura Gillespie
Designer/Animator: Rick Malwitz, Jason Harmon
Editor: Rob Graham
Sound Engineer: Bob Schachner

Right on the heels of three extraordinarily successful projects — garnering record breaking ratings for their clients — BIGSMACK unveils a new promo campaign for the National Geographic Channel. The energy-packed, mind-tickling campaign for the channel’s newest series “Brain Games” broke earlier this week in anticipation of the series launch on Monday, April 22nd at 9 p.m. (ET/PT).

Under the creative leadership of Founder/Head Creative Andy Hann and Senior Creative Director Matt Hall, BIGSMACK collaborated with National Geographic’s in-house creative team to complete the creative concepting. BIGSMACK wrote, produced, and created extensive CGI and graphics for the new launch campaign. http://www.bigsmack.tv/work/nat-geo-brain-games/

Hosted by Filmmaker and TED Talks icon Jason Silva, the new television series will use illusions, mind games and interactive experiments to reveal the inner workings of the human brain. Each episode of “Brain Games” will explore a different topic. These will include attention, fear, perception, sense of time and memory. Silva is a self-professed "wonder junkie," who has spoken widely about neurology, the human brain, and technology. The timing of the show is perfect, as President Obama announces a broad new research initiative to invent and refine new technologies to understand and map the human brain. Silva is joined on “Brain Games” by “The Gentleman Thief” Apollo Robbins, a deception specialist.

“National Geographic Channel has been a great, long-term client of ours,” says BIGSMACK’s Hann. “We worked on the promo for the “Brain Games” special last year, and it was so popular and successful that Nat Geo decided to turn it into a series. We were thrilled when they came back, and asked us to work on the promo campaign for the new series. We have a very collaborative relationship with Nat Geo. They really utilize us as a collaborative creative agency, and we work very well with their in-house team. They have a great deal of creative trust in us, which we really appreciate. This was a hugely fun campaign for the BIGSMACK team to work on. One of the biggest challenges was the research that we needed to do in order to find fun, and thought provoking examples of brain puzzles and teasers; as well as the choreography of the spots which required the cameras, experiments, and the on-screen talent to be in sync. Many of the shots were all done in one-take, which was quite a feat.”

Hann shared the director’s chair on set with BIGSMACK’s Senior Creative Director Matt Hall, since a great deal of the work was done in CGI and post, after the studio production wrapped. “The series host, Jason Silva, is renowned for his ability to improv,” explains Hall. “So we gave him an outline, but he added a lot of the material on his own while we were shooting. Because of the improv, most of the CGI/effects were added in the postproduction phase, without a lot of pre-planning. The creative process was truly an evolution, with BIGSMACK working with the in-house team at Nat Geo. At every stage, something new was added on-screen, continually making the spots that much better, and leading to a great end result.”

Due to the outstanding success of promo and show launch campaigns created and produced by BIGSMACK in the last 6 months, the team has been hard at work in the studio. “I couldn’t be more proud of the quality of work that continues to come from Andy and our BIGSMACK team” says Head of Marketing Andrew Kobliska, “The idea generation is endless, and this team truly understands how to create a successful campaign for our clients.”

Credits:
Project: Multi-spot promo campaign for the launch of new series “Brain Games”
Client: National Geographic Channel
SVP/Group Creative Director: Andy Baker
CMO: Courteney Monroe
Design Director Marketing & Creative: Carla Daeninckx
Director Ad Sales & Cause Marketing: Allison Mitchell
VP Creative & Consumer Marketing: Emanuele Madeddu
Producer: Valerie Carrillo
Agency, Production & Post Company: BIGSMACK/New York & Philadelphia
Head of Creative: Andy Hann
Senior Creative Director: Matt Hall
Head of Marketing: Andrew Kobliska
Executive Producers: Heidi Erney, Kevin Lahr
Senior Producer: Rich DiNublia
Senior Writer/Producer: Laura Gillespie
Production Coordinator: Meg Hughes
Director: Andy Hann
EFX Director: Matt Hall
DP: Andrew Turman
Line Producer: Larry Schwartz
Design/Animators: Jason Harmon, Rick Malwitz
Graphic Artist: Dan Hoffman
Editor: Mark Farkas
Mixers: Bob Schachner, Mike Taylor
Colorist: Janet Falcon

When MJZ Director Rupert Sanders and Grey New York needed high-end VFX to bring a World War II epic, a medieval fantasy battle, and a bit of science fiction together in a new spot for DIRECTV, they turned to the team at MPC. The spot is a showcase of MPC’s impressive skillset and resources. The LA office led a team that included artists across MPC’s global family of studios, taking the project from rough concept design to photo-real rendering to flawless compositing.

“This was one of those projects that only comes along once in a while,” noted MPC LA Managing Director Andrew Bell. “To help create three disparate and fantastic environments with such an incredible director and agency is a VFX team’s dream come true.”

Acclaimed production designer Dominic Watkins (National Treasure: Book of Secrets, The Bourne Supremacy) and his art department helped MJZ transform a quiet canyon two hours north of Los Angeles into the otherworldly scenes. Working with MJZ’s footage of a battle scene populated with 50 extras in authentic military garb, Jeeps, a burnt-out half-track, derelict troop carriers, and a Sherman tank, MPC joined forces with the physical special effects experts at Full Scale Effects to help provide in-camera explosions and balloon lights to illuminate the vast canyon. MPC enhanced these elements in VFX as well as adding the parachute flare in CG.

They also collaborated to create the computer-generated dragon and a spectacular live-action fireball of dragon’s breath. Watkins worked closely with Sanders to recreate the backdrop with several imaginative twists, including a matte painting, a gnarled tree reaching toward the moon from a built-up hill, and a valley rippling with trees, scorched earth, and the skeletons of fallen combatants. The spot’s samurai warrior was shot onsite with a high-speed Phantom camera and lit by glimmering heatwaves to match the CGI dragon.

“One of our greatest challenges in this sequence was to have the dragon’s fireball interact with, but not touch, the warrior and his stallion,” said Mike Wynd MPC LA’s VFX Supervisor. “We solved this problem by digitally rearranging the scene to provide more distance between the two opponents with some of the live-action trees moved and foreground scrub added.”

To create the UFO scene, a small second-unit MJZ team shot the car traveling down a darkened country road. MPC then added the computer-generated spaceship and digitally added light to the ground, the car, its shadows, and the surrounding scenery. The studio also added additional atmosphere and jolted the power poles and cables with an alien-induced shake.

MJZ shot the plates of the back-seat observer with a green screen outside the windows and MPC composited the outside environments in afterward. MPC sealed the effort with interactive lighting in both the live-action and digitally enhanced segments.

View the: 60 version below the credits.

Credits:
Client: DIRECTV
Spot: “Road Trip”
Air Date: May 2013
Agency: Grey New York
President/CCO: Tor Myhren
Executive Creative Director: Todd Tilford
Executive Creative Director: Perry Fair
SVP Creative Director/AD: Denise O’Bleness
Executive Producer: Andrew Chinich
Associate Producer: Lindsay Myers
VP Account Director: Tamar Arslanian
VP Account Director: Beth Culley
Production Company: MJZ
Director: Rupert Sanders
DOP: Greig Fraser
Producer: Laurie Boccaccio
Editorial Company: Work/Spotwelders
Editor: Neil Smith
VFX: MPC LA
Managing Director: Andrew Bell
VFX Supervisors: Franck Lambertz, Mike Wynd
VFX Team: Ben Persons, Brendan Smith, Sharon Marcussen, Brinton Jaecks, Ryan Knowles, Mike Wynd, Ross Denner, Daniel Marsh, Fred Durand, Ian Wilson, Danny Wynne, John Cherniack

Nice Shoes’ Ryan collaborated with the BBDO team and the editors from Crew Cuts to bring out the natural beauty of the footage, which features real people in real environments rather than actors on constructed sets. The spots highlight the brand’s desire to aid customers in living healthier lives, both by removing cigarettes from store shelves and by providing smokers with comprehensive plans to quit smoking.

“The BBDO team and their clients really liked how Jake and his DP shot everything,” said Ryan, who was impressed by the footage and the agency’s approach for the color grading session. “I worked with them to create a look that let the cinematography shine through. Rather than trying to fix anything, we were all struggling to make a choice between three or four directions that all looked beautiful. It’s a great problem to have.”

The spots made their debut on a giant screen in Bryant Park in New York City as part of a massive installation executed by BBDO that also included a 50-foot cigarette that was gradually extinguished.

“This campaign is on par with some of the best advertising being produced right now,” said Ryan. “It was crafted by an expert team, which really let me focus on letting the stunning imagery that was shot come out naturally.”

Creative Credits:
Product: CVS
Spots Title: “Deep Breath,” “We Wish”

Agency: BBDO
Creative Group Head: Tom Darbyshire
Producer: Regina Iannuzzi
Art Director: Bill Schwabb
BBDO Music Producer: Rani Vaz
Account Person(s): Morgan Seamark, Francine Li, Justin Perrelli, Cullen Schielle, Justin Clark
Production Company: RSA
Director: Jake Scott
DP: Trent

Editorial: Crew Cuts
Editors: Sherri Margulies, Danielle Sclafani

Color Grading: Nice Shoes
Colorist: Chris Ryan
Executive Producer: Ed Koenig
Producer: Rebecca Mitchell

Music House: Tone Farmer

Audio: Sound Lounge
Sound Engineer: Tom Jucarone

WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.

PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids
-- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers --
(Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.

Why it's important

By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.

How it works

Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.

Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.

Video made for the YouTube Generation

Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.

The team behind the site

A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.

"More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."

Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.

What could be better than a new TV ad that features the original 1981 song Rapture by Blondie? How about a few dozen little people dancing in a glass of Baileys Cream with Spirit? Choreograph a beautiful routine, classy dresses and you have the makings of the new commercial for Baileys entitled "Pour Spectacular" and it is truly just that.

Credits:
Agency: BBH, London
Spot: 'Pour Spectacular'
Global Brand Director: Garbhan O’Bric
Creative Team (film): Kat Bojcuk and Steve Sorec
Creative Director: Rosie Arnold
Producer: Victoria Baldacchino
Commercial Strategy Director: Heather Alderson
Strategic Business Lead: Richard Lawson
Team Director: Rachel Parry
Team Manager: Lucy Nebel Film
Production Company: Riff Raff Films
Director: Megaforce
Executive Producer: Matthew Fone
Producer: Michaela Johnson
DoP: Dan Landin
Editor/Editing House: The Quarry, Paul Watts and Scott Kato
Sound: Soundtree/Wave
Post Production: The Mill
Lead Flame: Ben Turner & Gary Driver
Flame Assists: Grant Connor, Hugo Saunders & Bevis Jones
VFX Shoot Supervisors: Ben Turner & Francois Roisin
Telecine Artist: Mick Vincent
CGI Lead: Francois Roisin
VFX Production: Chris Baten
CGI Team: Dan Moore, Emily Medger, David Knight, Chris McDonald, Stuart Turnbull, Jake Flint
Concept Art: Jimmy Kiddell
Matte Painting: Antoine Birot, Callum Strachan, German Casado
Print Photographer: Norman Jean Roy /CLM
Art Director: Charlene Chandrasekaran
Creative Director: Rosie Arnold BBH
Print Producer: Rachel Wickham
Designers: Dominic Grant and Rich Kennedy
Packshot Photographer: Laurence Haskell

The Adidas Ajax Experience prank might not go over so well here in North America but in Amsterdam, Adidas and the ad agency Iris pulled off an epic prank.

Imagine: The new home shirt of your favorite football/soccer team has arrived. You go to the fan shop to try one on and Adidas pulls this on you with the help of the entire Ajax soccer team.

A series of fake fitting rooms were installed inside the Ajax Experience, Amsterdam. Inside one room, one of the walls was fake with a two-way mirror. When fans entered the room and started trying on their jersey, the mirror/wall suddenly opened. And there were Ajax players Vurnon Anita, Kolbeinn Sigthorsson, Daley Blind, Jasper Cillessen, team captain Siem de Jong and women's team players and Leonne Stentler Babiche Roof to cheer them on.

Credits:
Ad Agency: Iris, Amsterdam.

“Emily’s Story” is the true story of a child’s life threatening illness and the joy Children’s Wish Foundation brought to her and her family’s life. Beautifully animated by Crush, "Emily's Story" is one film in a campaign for the Children’s Wish Foundation via KBS+P Toronto and sponsored by Gravol.

The creative team at KBS+P Toronto, copywriter Cristina Simonetto and art director John Roberton, developed a wonderful, gentle script before looking for an animation company to bring it to life. The team at Crush team jumped at the opportunity to contribute to such poignant story, and were excited to participate in a project that not only bought a children’s story to life, but also raised awareness for such an amazing cause.

Crush’s Julia Deakin designed Emily and all the characters, and worked with Crush’s Yoho Yue and Jullian Ablaza to bring Emily’s world to life. Jullian worked with talented illustrators, Ashley Barron and Flavia Lopez to create the world using a mix of paper and other media.

Yoho Yue and Joel Tellier rigged and animated the characters, with subtlety and sensitivity to Emily’s story. The team at Apollo Music took the pictures and added a beautiful, haunting score.

Everyone who touched the project was profoundly moved by Emily’s story and are so proud of the final piece.

Every child should enjoy a life full of laughter, shared joy, and memories with the people they love. Since 1984, The Children’s Wish Foundation of Canada has granted over 17,000 wishes to children with life-threatening illnesses. Children’s Wish is proud of its tradition of never refusing a wish to an eligible child. The maker of Gravol has been proudly supporting Children’s Wish since 2008, helping kids like Emily.

Donations to the Children’s Wish Foundation of Canada can be made on Gravol’s site: http://gravol.ca/en/highlights/the-children’s-wish-foundation-of-canada/

Credits:
Agency: KBS+P, Toronto
Creative Director: Dan Pawych
Senior Art Director: John Roberton
Copywriter: 
Cristina Simonetto
Broadcast Producer: 
Clare Cashman
Account Supervisor
: Adam McClare
Account Executive: Paige Heathcote
Animation and Visual Effects: Crush
Creative Director: Gary Thomas
Senior Designer & Animator
: 
Yoho Yue
Senior Designer & Animator
: 
Julia Deakin
Designer & Animator
: Jullian Ablaza
Animator: Joel Tellier
Illustrator & Assistant Animator: 
Ashley Barron
Illustrator & Assistant Animator: Flavia Lopez
Assistant Animator: Kyle Steffler
Assistant Animator: Errol Colautti
Senior Producer
: Janice Rebelo
Executive Producer: Jo-ann Cook
Music & Sound Design: Apollo
Creative Director: Yan Dal Santo
Sound Design: Harry Knazan
Music Composers: Daenen Bramberger and Mike Wise
via: GlossyInc.

French Football Federation

Company Nike declared the beginning of cooperation with French Football Federation and has presented new design of the team form which combines French style and traditions with the main innovative brand ideas — as much as possible high quality at the minimum influence on environment. Alou Diarra, Yann MVila, Abou Diaby, Florent Malouda, the trainer Laurent Blanc, and also the president and general director Nike Mark Parker officially presented the new team form.

The new equipment was created with use of innovative Nike technology «Dri-FIT» thanks to which the moisture is deduced on a fabric surface, and the body of the sportsman remains dry even during very intensive trainings. The new form does not constrain movement, it's almost weightless and does not irritate a skin. Besides, the T-shirt consists on 96% from polyester, and on 4% — of a clap, and shorts are made of a microfibre.

Dri-FIT: the New Innovative Nike Technology

One of details of the new National Team Form — the inscription «Nos Differences Nous Unissent», printed under FFF logo (French Football Federation). Also Nike Football plans to start new adv campaign under name Vive Le Football Libre («Long live free football!») which will reflect spirit of a new era of the French football. Campaign includes adv prints, Internet banners, and also TV-spots.

Four Swiss construction workers star in the latest advert for the new Alpen Muesli cereal.

The Full Alpen created by the creative team at BBH gives us four attractive, well groomed and very well spoken Swiss men who even wipe their boots as they enter the restaurant...crazy I know.

Credits:
Creative Advertising Agency: BBH
Creative Team: Rob Ellis and Alex Ball
Creative Director: Nick Kidney and Kevin Stark
Producer: Peter Montgomery
Strategic Business Lead: Fleur Holcroft
Strategy Director: Jonathan Bottomley
Strategist: Carl Mueller
Team Director: Victoria Berthinussen
Team Manager: Amy Forster

Production Company: Academy
Director: Peter Cattaneo
Executive Producer:
Producer: Juliette Harris
DoP: Stu Bentley
Post Production: The Mill
Editor/Editing House: The Quarry
Sound: 750mph
Sound Engineer: Sam Ashwell
Music: Jonathan Goldstein

The latest ad campaign from San Francisco-based Heat for EA Sports NCAA Football 13.
The campaign is directed by Moxie Pictures' Martin Granger, campaign consists of three commercials: Son, Tiger, and Wrong
"Son"

Now you can put a Heisman legend on any team you want. Just don't be surprised when your Buckeye dad doesn't like seeing a Michigan alum on his team. NCAA Football 13.

"Tiger"

How far would you go for the Heisman? Mike the Tiger puts RG3 on LSU, only to find out Les Miles isn't so pumped about it.

"Wrong"

Now you can put a Heisman legend on any team you want. But when that team is Georgia and that legend is Tim Tebow, well that's just wrong. Right?

Credits:
Client: Electronic Arts
Product: NCAA Football 13
Spot Titles: “Son”, “Tiger”, “Wrong”

Agency: Heat
Chairman/Executive Creative Director: Steve Stone
Creative Director/Copywriter: Warren Cockrel
Associate Creative Director/Art Director: Anna Rowland
Senior Copywriter: Ben Salsky
Senior Art Director: Mark Potoka
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Director of Account Services: Aaron Lang
Account Director: Eddie Garabedian
Business Affairs Manager: Russ Nadler

Production Company: Moxie Pictures, New York
Director: Martin Granger
Director of Photography: Alar Kivilo
Executive Producer: Karol Zeno
Line Producer: Heidi Soltesz
Production Designer: Ken Averill

Editorial: Arcade Edit
Editor: Greg Scruton
Managing Partner Damian Stevens
Executive Producer: Deanne Mehling
Post Producer: Denice Hutton
Assistant: Dean Miyahira

Telecine: Co3
Producer: Denise Brown
Colorist: Dave Hussey

Online & VFX: Chris Homel, Airship Post
Producer: Terry O’ Gara

Mix: One Union Recording, San Francisco
Engineer: Joel Raabe

Music Composition & Sound Design: Beacon Street Studios, Venice
Composer: Andrew Feltenstein & John Nau
Sound Engineer: Paul Hurtubise

High in the Italian Alps, thousands of stick-like images of people and animals, carved into rock surfaces, offer a tantalising window into the past. Archaeologists believe that the earliest of these 150,000 images date from the Neolithic but that most originate from the Iron Age. The UNESCO-protected ‘Pitoti’ (little puppets) of the Valcamonica valley extend over an area of some three square kilometres and have been described as one of the world’s largest pieces of anonymous art.

An event taking place next Monday (18 January 2016) at Downing College, Cambridge, will give the public an opportunity to learn more about a fascinating project to explore and re-animate the Pitoti of Valcamonica. Displays and hands-on activities staged by seven of the institutions involved in the EU/European Research Council-funded ‘3D Pitoti’ digital heritage project will show visitors how archaeologists and film-makers have used the latest digital technology to explore an art form often portrayed as simplistic or primitive.

The exhibitors from Austria, Italy, Germany and the UK will show that the thousands of Pitoti can be seen as “one big picture” as dozens of artists, over a period of some 4,000 years, added narratives to the giant ‘canvases’ formed by sandstone rocks scraped clean by the movement of glaciers across the landscape. The images are etched into the rock surfaces so that, as the sun rises and then falls in the sky, the figures can be seen to gain a sense of movement.

Displays will introduce visitors to the scanning, machine learning and interactive 3D-visualisation technologies used by Bauhaus Weimar, Technical University Graz, and St Pölten University of Applied Sciences to record, analyse and breathe life into the Pitoti. Cambridge archaeologists Craig Alexander, Giovanna Bellandi and Christopher Chippindale have worked with Alberto Marretta and Markus Seidl to create Pitoti databases using Arctron’s Aspect 3D system.

The scanned images of the Pitoti are stored in the rock-art research institute in Valcamonica, Centro Camuno di Studi Preistorici, and have given the project’s team an unprecedentedly rich resource to play with in exploring the power of graphic art in combination with other media.

The 3D Pitoti team members attending next week’s event will engage with visitors who will be given the chance to experience the scanner, UAV (unmanned aerial vehicle), computer sectioning, and the Pitoti ‘oculus rift’ virtual reality experience, made possible by using advanced imaging systems which are creating a new generation of ‘real’ images. The live demonstration of the interactive 3D Pitoti children’s app, developed by Archeocammuni and Nottingham University, is likely to prove popular with younger visitors who will have the chance to handle the technology and ask questions. Also taking part in the event will be the renowned craftsperson Lida Cardozo Kindersley who will demonstrate the art of letter cutting as an intensely physical process.

“Many of the images at Valcamonica are contemporary with classical Greek art but are an under appreciated form of art. I believe that the Pitoti are an example of minimalism, an early precursor to work by Alberto Giacometti and Pablo Picasso. They can be just as powerful as the classical art of Athens and Rome in their own way. By showcasing our project in the neo-classical setting of Downing College, we are highlighting this clash of visual cultures and using the digital to raise the appreciation of what has been seen as ‘barbarian’ or ‘tribal’ art.”

Members of the 3D Pitoti team captured thousands of images of people, sheep, deer, horses and dogs found on the Valamonica rocks. The digitised images gave the project a ‘casting directory’ of thousands of ‘characters’ in order to create imagined narratives. The creation of moving images using pixels, or dots, echoes the making of the Pitoti which were pecked out of the rock by people striking the surface with repeated blows to produce lines and shapes.

Dr Sue Cobb, from the University of Nottingham, who led the international team of scientists, said: “Thanks to the 3D Pitoti project, archaeological sites and artefacts can be rendered in stunningly realistic computer-generated models and even 3D printed for posterity. Our tools will give more people online access to culturally-important heritage sites and negate the need to travel to the locations, which can be inaccessible or vulnerable to damage.

“We overcame a number of technical challenges to innovate the technology, including developing weatherproof, portable laser scanner to take detailed images of the Pitoti in situ in harsh, rugged terrain; using both a UAV and glider to take aerial shots of the valley for the computer model and processing huge masses of data to recreate an immersive, film-quality version of the site in 3D.

Next Monday’s event will include a test screening of a 15-minute 3D generated film called ‘Pitoti Prometheus’ which reimagines the story of Prometheus (who, according to legend, created men from clay) by animating digital images captured in Valcamonica. The fully finished film will be launched later in the year.

The film’s 3D engineer Marcel Karnapke and film-maker Fred Baker (contributing via Skype) will take part in a discussion at the end of the day, enabling the audience to ask questions about the film and the unfolding of an ambitious project which breaks new boundaries in terms of European cross-disciplinary collaboration.

“We use the word ‘pipeline’ to describe the process by which we’ve scanned and channelled the rock art images through time and space to bring them to mass audiences,” says Baker. “It’s a pipeline which stretches well beyond what we’ve produced and future technologies will undoubtedly open up new understandings of art forms that communicate so much about humanity and our relationships with each other, with the environment, and with imagined worlds.”

Next Tuesday morning (19 January 2016), a series of talks and workshops, aimed primarily at academics, will take place at the McDonald Institute for Archaeological Research. The two days of events are the official culmination of the 3D Pitoti project. For details of Monday’s event, which is free of charge, go to http://3d-pitoti.eu/

Source: University of Cambridge [January 14, 2016]

ABC promote's their Sunday night with new ad campaign, "A Taste of ABC Sunday" highlights Sunday night TV shows: “Once Upon A Time,” “Vengeance,” and “666 Park Avenue. Full press below.

NTROPIC CREATES VISUALLY ENTICING PROMO FOR ABC FALL SUNDAY NIGHT LINE-UP
Led by Ntropic’s Nate Robinson and Andrew Sinagra, the creative team at Ntropic has created a visually enticing promo for ABC’s Fall Sunday Night Line-Up entitled “A Taste of ABC Sunday.” Collaborating closely with Executive Producer Joseph Uliano of One World Productions in Los Angeles and the Entertainment Marketing Division of ABC, the team of Robinson + Sinagra directed the piece, while Ntropic created all of the visual effects for the ground-breaking promo which began airing last month with heavy rotation during the 2012 Primetime Emmy Awards.

The new ABC promo features a series of vignettes with an alluring, all-star cast showcasing the eclectic ABC Sunday Primetime line-up. All scenes featured in the new promo, directed by Robinson + Sinagra, were shot on a rigorous three-day schedule, on-set in Los Angeles. Elements were also shot in Vancouver and in the Hamptons. The creative process included a blending of live-action, motion-control, CGI animation and Flame effects. Shooting the background plates on different days from the talent meant that Ntropic needed to marry all of these elements and make it all appear seamless. The Ntropic team operated around the clock for three weeks creating flawless visual effects for the vignettes, interweaving a glimpse of ABC Sunday’s three prominent shows; “Once Upon A Time,” “Vengeance,” and “666 Park Avenue.” Spot on artistry combined with intricate visual effects, brings to life a “little taste” of magic, vengeance, and seduction.

“When I first saw this idea, it had so many challenging elements that I immediately thought of Ntropic for the VFX; and Nate and Andrew for their directing wizardry,” says Executive Producer Joseph Uliano. “Nate and I have had a very creative and ongoing relationship for over 10 years and there is no one I trust more to deliver. The final result of this project is even more proof of that.”

“We were super thrilled to work on this project with Joe Uliano and with ABC,” says Ntropic’s Nate Robinson. “In our research, we looked at literally hundreds of promos, and believed we could re-think what a promo could be. We had full support and collaboration from all the celebrity talent, which was amazing. On-set, we showed them the pre-vis so they could see what we needed them to do. I believe this project is a testament to Ntropic’s talent, aesthetic and philosophy; to be able to shoot and create this level of high-quality visual effects all within a three-week time period. We can’t wait to work with Joe and his clients at ABC again.”

Credits:
Ad Agency: Ntropics
Directed by: Nate Robinson, Andrew Sinagra
Client: ABC
Supervising Shoot Producer: Christopher O’Hara
Shoot Producer: Jabali Hicks
Senior Writer/Producer: Brenda Lau

Production Company: One World Productions, inc.
Executive Producer: Joseph Uliano
Producer: Norm Reiss
Director of Photography: Maz Makhani

Visual Effects & Post Production Company: Ntropic
Executive Producer: Jim Riche
Producer: William Lemmon
VFX Coordinator: Chelsea Miller
VFX Supervisor: Rob Hubbard
Flame Artist: Maya Bello-Korenwasser
Flame Artist: MB Emigh
CG Artist: Ricardo Zanettini
CG Artist: Johnny Diaz
CG Artist: Ariel Loza
CG Artist: James McCarthy
FX Artist: Emil Balek
FX Artist: Pasha Ivanov
Matte Painter: Vlad Binas
Matte Painter: Talon Nighshade
Colorist: Marshall Plante

MINI is much more than just a car. It has its own distinctive personality and generates emotion, passion, and excitement from its loyal owners and fanatics (AKA “MINIACS”). In May 2013, with the help of their AOR Anomaly, MINI Canada launched their nationwide NOT NORMAL campaign that reinforces MINI’s unique and “only MINI can do” attitude.

To amplify the NOT NORMAL campaign and MINI’s undisputed go-kart handling, MINI Canada and Anomaly took directly to the streets. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Cooper S models were completely retrofitted to create a MINI Roller Coaster. The fabrication included the removal of the rear seats and parts of the roof, welding on new roller coaster frames, external speakers, custom roller coaster carts, bright and ambient LEDs, custom paint/decals, and wind blowers, which really showcased the hair-raising experience of driving a MINI even while stopped at traffic lights. With all the structural changes to the car, performance tests to ensure safety were conducted at the MINI Test Facility in collaboration with stunt driver coordinator Philippe Létourneau.

Once the MINI Roller Coaster was street ready, 3 professional drivers ripped through downtown Toronto with 2 riders on each car screaming at the top of their lungs. In addition to the ear piercing screams, a custom music track created by Didier Tovel from SNDWRX blasted through the exterior speaker system. The reaction? Torontonians laughing, smiling, and whipping out their phones and cameras to capture true excitement and the NOT NORMAL execution.

"The stunt was truly an unconventional and NOT NORMAL way to communicate the brand core of excitement.” Said Dave Douglass, Partner/ECD Anomaly. “We hope people take away that driving a MINI is an absolutely thrilling experience and its “corners like it’s on rails” abilities are completely unlike any other car.”

The making of...

Credits:
Client: MINI Canada
Director: Adam Shaver
Brand Team: Steve Ambeau, Adam Wexler, Ryan Chu, Shay Li, Rosalind Lo

Agency: Anomaly
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Team: Craig Mcintosh, Jaimes Zenith
Wrap Design/Illustration: Omar Morson, Jeremy Thompson
Senior Integrated Producer: Jen Mete
Junior Integrated Producer: Sharon Langlotz
Account Team: Brent Rivard, Candace Borland, Mike Stollar, Patrick Martini, Scotty Booth

Production House: Asymetric
Executive Producers: Geoff Cornish, Kristina Anzlinger
Line Producer: Dwight Phipps
Director: Finn O'Hara
Director of Photography: Mark Peachey
Car Modifications: Performance Solutions
Precision Driving Supervision: PLB AutoSport
Casting: Steven Mann
Editorial House: Bijou
Executive Producer: Stephanie Hickman
Editor: Mel Hider
Assistant Editor: Cian McDevitt
Telecine: Alter Ego
Colourist: Wade Odlum
Post House: Fort York
Online: Ernie Mordak
Music and Sound Design: SNDWRX
via: Glossy

In line with RAA's 2013 Waive the joining fee campaign, a custom built (smoking) billboard was set up in a high traffic area of Adelaide's CBD.

Credits:
Advertising Agency: kwp! Advertising
Production: oOh! Media
Country: Australia
Creative Director: James Rickard
Art Director: Michael Gagliardi
Copywriter: Matt Minear
Copywriter: David Ormston
Agency Producer: Hayley Johnson
Art: Dan Parsons
Account Team: John Baker, Jock Auld, Andrew Carracher
Media Team: Lucy McFarlane, Nick Ryder (Ikon Adelaide)
Client Team: Frances Brechin, Matthew Selth, Bronwyn Putland

Just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and Gillette staged an unforgettable event to wish Team USA a great start to The Olympics. The event was a spectacle of light and water featuring 60-foot holograms of Team USA athletes Tyson Gay launching off the blocks and Ryan Lochte diving into historic Boston Harbor. Set to the music of M83 "Steve McQueen", the event officially launched Gillette's global 'Get Started' campaign.

Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston's Institute of Contemporary Art.

Recent jumP LA addition Richard Cooperman is off to a great start with his new studio by cutting a high-energy spot for Lexus. Teaming up with Serial Pictures Director Jonas Ackerlund via Team One, Cooperman wove together a powerful combination of images, music and typography.

Miles is a winding adventure passing through day and night, remote desert scenery and lively cities, twisting mountain roads and pick-up lanes at train stations. It is populated by the young, urbane and fashionable, who pile in for long road trips and gather around pools for raging late-night parties. Cooperman perfectly blends this dynamic world with upbeat music and shots of a Lexus powering down the road.

"Jonas gave me so much unbelievable footage to work with," noted Cooperman. "The tough part was winnowing it down to the very best and building something that matched his and Team One's vision for the spot."

"We are thrilled to have such a beautiful spot be Richard's first project with us," noted jumP EP Betsy Beale. "It was a great collaboration between Jonas, the agency and Richard".

Credits:
Client: Lexus
Spot Title(s): "Miles"
Air Date: June 2012

Agency: Team One
CCO: Chris Graves
GCD: Jason Stinsmuehlen
SR.AD: Ryan DiDonato
ACD/Copy: Andrew Smart
Senior Producer: Beth Hagen

Prod Co: Serial Pictures
Director(s): Jonas Ackerlund
DP: Par Ekburg
EP: Violaine Etienne
Producer: Alec Sash

Editorial Co: Jump LA
Editor: Richard Cooperman
EP: Betsy Beale
Producer: Gavin Carroll

Post/Effects Co: A52
Lead VFX/Inferno Artist: Paul Yacono
EP: Jen Sofio Hall

Telecine Co: CO3
Colorist(s): Dave Hussey
Producer: Denise Brown

Audio Post Co: Juice
Mixer(s): Bob Gremore

via: http://www.trustcollective.com/portfolio/content/jump_lexus.php#ixzz1yqvDGM94
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike