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New Lexus "Miles" TV Commercial

Recent jumP LA addition Richard Cooperman is off to a great start with his new studio by cutting a high-energy spot for Lexus. Teaming up with Serial Pictures Director Jonas Ackerlund via Team One, Cooperman wove together a powerful combination of images, music and typography.

Miles is a winding adventure passing through day and night, remote desert scenery and lively cities, twisting mountain roads and pick-up lanes at train stations. It is populated by the young, urbane and fashionable, who pile in for long road trips and gather around pools for raging late-night parties. Cooperman perfectly blends this dynamic world with upbeat music and shots of a Lexus powering down the road.

"Jonas gave me so much unbelievable footage to work with," noted Cooperman. "The tough part was winnowing it down to the very best and building something that matched his and Team One's vision for the spot."

"We are thrilled to have such a beautiful spot be Richard's first project with us," noted jumP EP Betsy Beale. "It was a great collaboration between Jonas, the agency and Richard".

Client: Lexus
Spot Title(s): "Miles"
Air Date: June 2012

Agency: Team One
CCO: Chris Graves
GCD: Jason Stinsmuehlen
SR.AD: Ryan DiDonato
ACD/Copy: Andrew Smart
Senior Producer: Beth Hagen

Prod Co: Serial Pictures
Director(s): Jonas Ackerlund
DP: Par Ekburg
EP: Violaine Etienne
Producer: Alec Sash

Editorial Co: Jump LA
Editor: Richard Cooperman
EP: Betsy Beale
Producer: Gavin Carroll

Post/Effects Co: A52
Lead VFX/Inferno Artist: Paul Yacono
EP: Jen Sofio Hall

Telecine Co: CO3
Colorist(s): Dave Hussey
Producer: Denise Brown

Audio Post Co: Juice
Mixer(s): Bob Gremore

Attribution: Written content created by TRUST:
Under Creative Commons License: Attribution Share Alike

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New Lexus "Miles" TV Commercial + great ads