In line with RAA's 2013 Waive the joining fee campaign, a custom built (smoking) billboard was set up in a high traffic area of Adelaide's CBD.
Credits:
Advertising Agency: kwp! Advertising
Production: oOh! Media
Country: Australia
Creative Director: James Rickard
Art Director: Michael Gagliardi
Copywriter: Matt Minear
Copywriter: David Ormston
Agency Producer: Hayley Johnson
Art: Dan Parsons
Account Team: John Baker, Jock Auld, Andrew Carracher
Media Team: Lucy McFarlane, Nick Ryder (Ikon Adelaide)
Client Team: Frances Brechin, Matthew Selth, Bronwyn Putland