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Soften The Blow — Hanes

Can a huge target made out of Hanes ComfortBlend® t-shirts soften the blow of antiques launched from a medieval catapult? Join Al Lenderson to find out now!

MORE ABOUT HANES SOFTEN THE BLOW: We took a brand new scooter, fresh produce, fine antiques, and a rare violin, then we wrapped them in Hanes ComfortBlend ™ products. From there, we crushed them, slingshot them, threw them off a cliff, and launched them from a catapult. The question we were looking to answer: would Hanes "Soften the Blow"?

Advertising Agency: 360i
Production: B Reel
Country: United States of America
Chief Creative Officer: Adam Kerj
Creative Director: Aaron Mosher
Creative Director: David Yankelewitz
Copywriter: Nick Panayotopoulos
Art Director: Roberto Salas
Senior Producer: Sarah Kapoor
Account Director: Tiffany Curry
Account Manager: Kelly Huibregtse
Strategy Director: Shankar Gupta
Strategist: Scott Sparks
Technical Director: Layne Harris
Production Company: B Reel
Director: Jens Sjogren
Executive Producers: Pelle Nilsson, Susan Rued Anderson
Producer: Lawrence Lewis
Director of Photography: Jordan Levy
Production Designer: Jason Fijal
Sound Design: Tom Rogers at Atomix
Color/Conform: Shinya Sato
Editor: Zoe Mougin
Editorial Company: Cosmo Street
Original Music: MassiveMusic
Executive Producer: Keith Haluska
Producer: Courtney Jenkins

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Soften The Blow — Hanes + great ads