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You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.

Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.

Is Target's grocery aisle ready for its close up?

Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.

In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.

"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."

The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.

For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.

With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.

Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.

One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.

"We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."

The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.

Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.

Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.

Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.

Credits:
Creative Ad Agency: mono, Minneapolis.
Director: Matthew Donaldson
Creative Co-Chair: Paula Biondich

Gwen Stefani and No Doubt debut and promote their new album "Push and Shove" exclusively with Target, the song "One More Summer" was featured in the commercial. Below a quick behind the scenes of the commercial featuring the entire band. Gwen says "We love target"...do you think we'll ever catch her shopping there?
See the Pink "Try" Target ad from the CD The Truth About Love here.

Credits:
Ad Agency: Motion Theory
Spots: Target "No Doubt"
Production Company: MTh
Director: Mathew Cullen
DP: Shawn Kim
Executive Producer: Javier Jimenez
Producer: Rob Newman
Post Production Company: Mirada
Head of VFX and Animation: John Fragomeni
Executive Producer: Patrick Nugent
VFX Supervisor: Michael Shelton
Creative Directors: Kaan Atilla, Francisco Ruiz Velasco
Art Director: Daryn Wakasa
Editors: Jeff Consiglio, Bryan Keith
Post Producer: Leighton Greer
Production Manager/HR Director: Tina Van Delden
Production Coordinator: Derek Johnson
Flame: Dave Stern, Michael Vaglienty
Designers: Vlad Almonnord, Jaguar Lee, Erika Lee, Clara Moon, Jane Ro, Amy
Wang, Jing Zheng
Designer/Animators: Ivan Cruz, Evan di Leo, Frank Lin, Giancarlo Rondadi
Generalists: Billy Maloney, Brandon Thomas, Jerry Weil
Modeler: Christian Argueta
Matte Painter: Thom McKay Price
Lighters: Rommel Calderon, Nic Leach, Eric Pender

The wacky Target Black Friday Lady is back in two fun new TV ads. This time the Target commercials bring on the Deals Duet in "Let's Go Together" and "Gifts For You, Gifts For Me".

The Target Deals Duet make it known that the only thing better than giving is giving AND getting at the Target Black Friday sale.

Credits:
Creative Ad Agency: 72andSunny

The newest Target commercial created by Wieden+Kennedy entitled "Color Changes Everything"(filmed in Buenos Aires in la plaza de San Martin) is great, but the Target ad featuring Adele's song Rolling In The Deep sung on a school bus even better....if you like Adele, and who doesn't right now?
The young lady singing is Denise from PS22 School Chorus (Staten Island, NYC). The school chorus was featured at the end of last year's Academy Awards.

Credits:
Agency: Wieden + Kennedy New York
Client: Target
Executive Creative Director: Susan Hoffman
Executive Creative Director: Mark Fitzloff

Creative Director:
Ben Hughes
Creative Director:
Julia Leach
Copywriter:
Andrew Jasperson
Art Director:
Mathieu Zarbatany
Head of Content Production:
Gary Krieg
Executive Producer:
Temma Shoaf
Producer:
Alison Hill
Product Producer:
Jen Hundis
Director of Business Affairs:
Sara Jagielski
Production Company:
Smuggler
Director:
Filip Engstrom
Executive Producer/COO:
Lisa Rich
Executive Producer:
Allison Kunzman
Line Producer:
Tim Kerrison
Director of Photography:
Crille Forsberg
Editorial Company:
Final Cut
Editor:
Jeff Buchanan
Post Producer:
Viet-An Nguyen
Post Executive Producer:
Lauren Bieiweiss
Editorial Assistant:
Betty Jo Moore
VFX Comapny:
The Mill
VFX Lead Flame:
Iwan Zwarts
VFX Supervisor:
Iwan Zwarts
VFX Supervisor:
Adrian Hurley
VFX Flame Artist:
Keith Sullivan
VFX Flame Artist:
Melissa Graff
VFX Flame Artist:
Jeff Robins
VFX CG Artists:
Boris Ustaev
VFX CG Artists:
Naotaka Minami
Producer:
Charlotte Arnold
Telecine Company:
CO3
Colorist:
Tim Masick
Mix Company:
Heard City
Mixer: Philip Loeb
Sound Designer: Philip Loeb
Producer: Gloria Pitagorsky
Song: Allouette
Artist: The Delta Rhythm Boys

Target's wedding gift registry print ad campaign normally wouldn't gather too much attention unless you are a bubbling bride to be and you really love shopping at Target, but a print ad featuring a gay couple that appeared on Targets wedding gift registry back in June is now spreading its wings and taking off online. Ah the power of the internet.

Tagline:

Be Yourself, Together.
Build a target wedding gift registry as unique as the two of you.

VOLKSWAGEN TEAMS WITH FUNNY OR DIE TO TAKE THE 2015 GOLF ON A WILD SHOPPING SPREE
The Vehicle Launch Kicks Off with Video Starring Childrens Hospital’s Rob Huebel
Herndon, VA (September 10, 2014) – Volkswagen of America (VWoA) today announced a collaboration with Funny Or Die to support the market introduction of the all-new 2015 Volkswagen Golf. The platform provides the leaders in automotive and humor an opportunity to come together in celebration of exceptional products and lighthearted fun.

The collaboration kicks off with “The Way Too Helpful Neighbor,” a hilarious video showcasing just how helpful a 2015 Volkswagen Golf can be. After the hero’s girlfriend springs a surprise visit from her parents on him, a way-too helpful neighbor takes the boyfriend on a shopping spree by driving a Golf through the aisles of a Target store that is truly a one-stop-shop. This comedic video highlights the versatility of the 2015 Golf and the modern, functional style of Target’s Room Essential home décor and storage products, all through the signature sense of humor that has made Funny Or Die the go-to place for laughs online.

“The incredible versatile Golf gives our creative team free reign to come up with wild ideas,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “Funny or Die is one of the most recognized and sought after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor.”

“This is our first time working with Volkswagen, and this was a very exciting opportunity for our team to partner with a brand known for some of the most interesting and innovative advertising campaigns of the last half-century," said Chris Bruss, VP of Branded Entertainment, Funny or Die.

Funny Or Die.TBS viewers will get the full scoop on the new Volkswagen Golf when “The Way Too Helpful Neighbor” airs during CONAN and TBS movie breaks beginning September 11. Twenty-second sneak peeks of the branded comedy spot will also run adjacent to Big Bang Theory and TBS movies, driving fans to Funny Or Die for more. Volkswagen will have significant digital presence with promotional drivers across TeamCoco.com, TBS.com and funnyordie.com, as well as the TBS Big Bang Theory Sync App. Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim.
The creative concept for the content was developed in collaboration with Volkswagen's creative Agency of Record, Deutsch LA, and the media partnership with Turner was established by Mediacom, Volkswagen's media Agency of Record.

Pink rises into light above and sings Her song "Try" from her new CD The Truth About Love in a new commercial for Target. See the No Doubt ad One More Summer for Target here.

Credits:
Spot: Target "Pink"
Production Company: MTh
Director: Mathew Cullen
DP: Shawn Kim
Executive Producer: Javier Jimenez
Producer: Rob Newman
Post Production Company: Mirada
Head of VFX and Animation: John Fragomeni
Executive Producer: Patrick Nugent
VFX Supervisor: Michael Shelton
Creative Directors: Kaan Atilla, Francisco Ruiz Velasco
Art Director: Daryn Wakasa
Editors: Jeff Consiglio
Post Producer: Leighton Greer
Production Manager/HR Director: Tina Van Delden
Production Coordinator: Derek Johnson
Flame: Mark Renton (Pink), Michael Vaglienty
Designers: Vlad Almonnord, Jaguar Lee, Erika Lee, Clara Moon, Jane Ro, Amy
Wang, Jing Zheng
Designer/Animators: Ivan Cruz, Evan di Leo, Frank Lin, Giancarlo Rondadi
Generalists: Billy Maloney, Brandon Thomas, Jerry Weil
Modeler: Christian Argueta
Matte Painter: Thom McKay Price
Lighters: Rommel Calderon, Nic Leach, Eric Pender

Target is out early with the Holiday Christmas commercials this year with the "Big Dog" ad. The spot starting airing last week and features the Target Bullseye mascot..."The holidays are coming and they're gonna be big" and much to early in the season to be airing Christmas ads but, Great Ads still likes the spot.

The song and music is "Are you ready?" originally by Kate Miller-Heidke.
Credits:
Ad Agency: 72andSunny

Carolyn Sakstrup, Marketing Director, Target, takes us behind-the-scenes at the broadcast shoot of The Everyday Collection.

Like the brand’s signature color, Target’s advertising is bold and brave—whether it’s a presence in New York’s Times Square, a pop-up shop, vertical fashion show or star-studded shoppable film. 2013 will be no different.

The latest chapter in a long history of design and creative advertising, Target introduces “The Everyday Collection” campaign, which highlights groceries in an entirely new way. Beginning Jan. 6, the multi-faceted campaign unexpectedly and humorously fuses high style with food and other essential items like paper towels, laundry detergent and diapers.

See all the spots here.

Watch the Jason Wu for Target collection come to life in this new ad for Target entitled "Mischief" that not only features the song "Battez-Vous" by Brigitte in the commercial but also the animated cat Milu.

Credits:
Ad Agency: Wieden + Kennedy New York

Target introduces Prabal Gurung with it's newest commercial featuring the song "She's Got Something" by Greg Holden and young couple in love, she is Olivia Thirlby and he is Chris Conroy.

JT teases his fans in a new spot for Target, the 20/20 Experience will be available February 19,2013.

Bullseye, Target's English Bull Terrier mascot sets off on a journey across Canada in a motorcycle sidecar meeting friends along the way in the chains "Can't Wait To Meet You" commercial.

Looking for an ingenious way to build their online presence, the Johannesburg Zoo has decided to hand over all their Social Media management to ‘someone’ who knows the zoo inside out. BG the Badger! The Johannesburg Zoo’s much-loved resident honey badger and the official JHB Zoo mascot.
How is this even possible? Well, it’s largely due to BG’s new high-tech animal enclosure, cleverly devised by award-winning digital agency Hellocomputer, of the Draftfcb group. Creatives on the job include Candice Hellens (copywriter), Eras Gous (art-director) Moira-Gene Sephton Gous (art-director) and Rory MacRobert (copywriter), and the technology was implemented by tech wizard Tom van den Bon (at BinarySpace) along with Johan Pieterse, Nathan O' Gates and Ben Fourie of Hellocomputer.
Selected because of his cheeky-yet-lovable personality, love of people and his very active nature, BG began tweeting on June 14 this year. You can follow him at @zootweetslive.
The Technology: BG’s high-tech badger enclosure is rigged with wireless infrared motion sensors, which are divided into six zones. The animal-friendly sensors talk to a server that holds a database of hundreds of pre-written BG tweets. As BG moves from zone to zone, the motion sensors pick up on his location and automatically trigger tweets from his Twitter account, in real-time. The built-from-scratch coding ensures that all the tweets are relevant to what BG is doing at that moment e.g. if BG is at the front section of his enclosure he will trigger people-related tweets, when he is near the sides he will trigger neighbour-related tweets and so on.
“The techno-wizards from Hellocomputer are thrilled by the project and the team at the JHB Zoo are amped to have turned BG into – in record time – what they believe is the world’s first LIVE tweeting zoo ‘spokesanimal’”, said Kerry Friend, executive creative director of Hellocomputer.
“The Joburg Zoo does a wonderful job connecting with animal fans using many different traditional media, but it has steered away from the digital realm until now. Having acknowledged the many benefits of engaging with its target base using social media, it wanted an especially appealing way of doing so.”
“Hellocomputer’s logic was that, since the thing that people really love about the Zoo is its animals, it makes sense for an animal to be their spokesperson”.
“The job has fallen on BG’s shoulders right now but there are plenty of interesting candidates, ones who are on the extinction list and who could become ‘spokesanimals’ for their species as well. Who knows what the future will bring,” she said.
“Critical to the zoo’s acceptance of the concept and the system is BG’s safety”, said Johannesburg Zoo’s Brand & Communications Manager, Letta Madlala.
“While we were immediately enchanted by Hellocomputer’s innovative proposal to turn one of our most social animals into a social media spokesperson, we stressed that we could not put BG at risk at all”.
“The system designed by Hellocomputer utilises wireless sensors, so there’s nothing for BG to chew on, choke on or entangle himself in. They are also small and unobtrusive, and have been attached at the highest points of the enclosure, while the base station and its solar power source, which are more difficult to ruggedise, have been placed outside the enclosure.
“The sensors are also enclosed in hard-to-penetrate Perspex so, if BG does manage to get his claws on one – and let’s face it, honey badgers are resourceful and very strong creatures – he will not be able to penetrate it in the short term and it can be retrieved by zoo staff”.
“While several of BG’s tweets will address his daily activities – such as his walks around the zoo (which he adorably takes on a lead), his mealtimes and playtimes, comments on his human visitors and animal neighbours and badger philosophies–he will obviously also be able to promote special events at the zoo and, when relevant, comment on current events”.

“We are thrilled with the results and look forward to many of our supporters and the public engaging with BG on a regular basis,” she said. “He’s a very friendly badger, we’re sure he’ll be very popular on twitter.”
While Hellocomputer has written several rules to govern BG’s tweets limiting the number of tweets a day and an hour or the number of tweets triggered from one station, its server will log BG’s exact movements as they trigger the sensors.
Additionally, all this valuable data will be retained and made available to the zoo should it have a need to research or contribute to research being done on badger habit studies and/or studies on animals in captivity.
“Not only does this system provide the Joburg Zoo with an exciting and totally apt way of communicating with its target audiences through social media, it has the potential to contribute to mankind’s understanding of animal behaviour and — by extrapolation — animal well-being in the future. We couldn’t be prouder,” concluded Kerry Friend.

To commemorate La-Z-Boy's 85th anniversary, the campaign includes a TV commercial promoting a national sales event. "We're excited about this promotional spot and feel it's the perfect time to invite customers to come see our collection of customizable home furnishings, including sofas, sectionals, ottomans and more," said Doug Collier, Chief Marketing Officer and President International at La-Z-Boy. "The anniversary commercial celebrates our 85-year history by having a little fun with Brooke and poking some fun at ourselves, while showing our beautiful and unexpected home furnishings."

La-Z-Boy's agency of record, RPA, teamed with @radical.media Director Dave Meyers to create four TV commercials, a pair of online videos, four national print ads and other digital content.

The first TV commercial, which started airing in early August, "Big Deal/Anniversary Sale," opens on Shields in the midst of an elegantly decorated living room, calmly discussing La-Z-Boy's 85th anniversary sale. "Eighty-five years, that's a really big deal," she says. "They don't need some loud ad that screams 'sale!'- just me telling you about the great deals on gorgeous furniture." Just then, horns trumpet, balloons drop from the ceiling and a nine-foot tall flashing sign lit up with "85th Anniversary Sale" slides across the set. "Guys, I thought we weren't doing this?" Shields asks with a confused yet playful and cheeky tone.

"For a household name, Brooke maintains a down-to-earth, relatable persona that's genuinely approachable," said RPA CD Jules Fox. "The situational humor used in the campaign plays on Brooke's lighthearted personality and appeals to the sensibilities of our target audience."

"Shut Up" introduces an incredulous neighbor who yells "Shut up!" and punches Shields every time she learns that a new piece of furniture came from La-Z-Boy, inspiring the spooked spokeswoman to begin replying to her inquiries via text message from a safe location. Late 2012, the TV campaign continues with "Elephant," which demonstrates the advantages of previewing purchases with La-Z-Boy's online customization tool and stars a life-sized computer-generated elephant, and later "Neighbor" will air featuring a binocular-wielding snoop who cannot fathom the beautiful living room is all made by La-Z-Boy.

The TV commercials will run on more than 30 cable networks in the U.S. and Canada, including HGTV, Food Network, Lifetime, Oxygen and USA. Two online videos, a Q&A with Shields where the actress talks openly about working with La-Z-Boy and a flipbook, which rapidly cascades through La-Z-Boy-designed rooms, will live on http://www.la-z-boy.com/. Print will appear in a variety of publications such as "Better Homes & Gardens," "Country Living" and "Martha Stewart Living" and online units will run as pre-roll or banners.

Credits:
Client: La-Z-Boy
Agency: RPA
"Big Deal/Anniversary" first air date: 07/31/12
"Shut Up" first air date: 08/21/12
"Elephant" first air date: 11/13/12
"Neighbor" first air date: 12/25/12
EVP, ECD: Joe Baratelli
SVP, GCD: Pat Mendelson
CD/Art: Jules Fox
CD/Copy: Alicia Dotter
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Agency Assistant Producer: Whitney Young
Production Co: @radical.media
Director: Dave Meyers
DP: Joseph Yacoe
Executive Producer: Jim Bouvet/Frank Scherma
Line Producer: Scott Cunningham
Production Designer: Tyndall Arrasmith
Editorial Company: Spotwelders
Editor: Paul Sabater
Executive Producer: David Glean
Telecine Company: CO3
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Baked FX
VFX Supervisor: George A. Loucas
VFX Producer: Jessie Mizrahi
Title Design: Bl:nd
Creative Directors: Erik Buth
Executive Producer: David Kleinman

To celebrate the London 2012 Olympic Torch Relay and your Future Flames, Coca-Cola brought the UK's hottest music artists to 66 nights of celebration around the UK.

Take a look back at the most memorable moments of the relay, as we follow the Olympic Flame on its journey from Land's End, all around the country and back to London in preparation of the Finale in Hyde Park and the start of the London 2012 Olympic Games. Featuring Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. via: YouTube

Also celebrating this Olympics Coca-Cola recently unveiled the "BeatBox" building, designed by architects Asif Khan and Pernilla Ohrstedt which will promote Coke's "Move To The Beat" ad campaign. The building was built with 230 bolsters that respond to touch with sound, the structure becomes one giant instrument.

Mark Ronson's "Move to the Beat" anthem — which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target — is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney. via: creativity-online

Ceres is quite a strong beer and in Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth consider them the most aged, corrupted and incapable in Europe.
The challenge: Prove that the young Italians, even if they love a strong beer, are more responsible than those who represent them.
The opportunity: Elections are getting close and everybody feels that the tables are going to turn. But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting.
The goal: Ceres Beer will bring the students' problem to the attention of everyone.The strategy: The young Italians abroad are the real heroes, and the will vote anyway.
Execution: We organize symbolic elections in major European cities. Outcome: The cause of the students achieves unprecedented visibility across all media. Ceres gains invaluable awareness and becomes the most cited brand during the election weekend.
Results: Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days.
For the brand: Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000.
Credits:
Advertising Agency: Bcube, Milan, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Sergio Spaccavento, Andrea Stanich
Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia
Edit: Danilo Carlani, Alessio Dogana

Directed by RSA’s Johnny Hardstaff, the daring spot sheds light on a real social issue in Honduras, a country which reportedly has some of the world’s most dangerous slums. The spot is part of a new Kenco “Coffee vs Gangs” initiative that aims to target 20 young people in order to help them receive the education and training necessary to become coffee farmers.

Creative Credits:
Client: Mondelez International – Kenco
Title: “Tattoos”

Agency: JWT London
Executive Creative Director: Russel Ramsey
Creative Director: Jaspar Shelbourne
Copywriter: Jess Oudot
Art Director: Matt Leach
Account Directors: Adrian Ash, Emma Howarth, Patrick Netherton, Angus Flockhart
Account Planners: Neil Godber, Helen St. Quintin
Producer: Carley Reynolds
Assistant Producer: Lula Boardman

Media Agency: PHD
Account Planners: Sarah Nugent, Rebecca Stafford

Production Company: RSA
Director: Johnny Hardstaff
Executive Producer: Annabel Ridley

Editorial Company: Whitehouse Post
Editor: John Smith
Executive Producers: Lisa Kendrick, Bebe Evwaraye

Post-production, VFX: Absolute

Music: Eclectic
Composers: Colin Smith, Simon Elms

Sound Design: Greek Street Studios
Sound Designer: Dan Weinberg
via: Trust

This campaign follows on from its predecessor by giving more substance to the “Bank in your Favour” as it reveals how Knab is helping its clients to get the most out of their money.
“Our previous campaign was primarily focused on conversion and this contributed to a tripling of our customer base. This time we wanted the campaign to put Knab into context and highlight the fact that we are an online challenger,” says Leslie Hogeveen, marketer at Knab.

“In addition to the requested content, we also looked for a way that visually supports Knab in its role as an online bank. We ultimately chose to portray the dynamic lifestyle of the target audience through their interaction with online devices and screens. There are three 40-second commercials, each one of them centred around one of the following Knab bank advantages: double the interest (on both current and savings accounts); a fixed monthly banking fee with no extra charges; and the online bank switching service,” Fitzroy’s Jur Baart explains. “With such a distinctive campaign, we can see it surpassing the success of the last one.”

Creative Credits:
Ad Agency: Fitzroy, Amsterdam

Rebel Chique are man-made diamonds by Royal Asscher and as explained by the Amsterdam ad blog: "This one doesn’t need much explanation. Combine the brand Rebel Chique with a diamond ring and you simply present the brand on your middle finger. Fuck! That’s smart. Rebel Chique is a Royal Asscher brand, representing man-made diamonds, which are diamonds that are artificially made – and thus conflict free. A brand for an entire new target group. Hence the rebellious name and ad. Created by Wolf, photography by Gerrit Schreurs."