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Do you remember your first kiss? It was probably as awkward as it was awesome. That’s the feeling Taco Bell tried to portray in it's latest commercial, “First Kiss” by the creatives at Deutsch LA.
The ad shows how Taco Bell’s “Live Mas” tagline works in small, believable ways, with people taking leaps they wouldn’t normally take. A teenage couple on their first date in front of a Taco Bell feels as if they could have come out of a John Hughes’ movie, all awkwardness and sweetness. (The song, "All Eyes on You" by St. Lucia, has an 80s synth vibe that gives the ad even more of a Hughes feel.) "For us the ad captures one of those moments where you first felt really alive, where you borrow your parent’s car, hang out with your friends in a Taco Bell parking lot, and (possibly) steal your first kiss."
Director Zach Math, who also shot the previous two spots for Taco Bell, “Hola” and “The Most Obvious Idea in the World,” worked to create actual tension between the boy and the girl. He wouldn’t let them talk to each other until the actual shooting began. Then he tore a 100-dollar bill in half and gave one half to each actor, saying that they could only tape it back together again after the shoot—if they went out on a date.
Credits:
Creative Advertising Agency: Deutsch LA
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Creative Director: Josh DiMarcantonio
Senior Art Director: Sara Oakley
Senior Copywriter: Melissa Langston-Wood
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Producer: Alison McMahon
Music Supervisor: Dave Rocco
Production Company: Bob Industries
Director: Zach Math
Executive Producer/UPM: TK Knowles
Executive Producer: John O’Grady
Executive Producer: Chuck Ryant
Producer: Brian Etting
Director of Photography: Manel Ruiz
Editing: Union Editorial

Not sure if this a spoof or real, either way this tweet exchange between Old Spice and Taco Bell is awesome. Taco Bell easily wins this battle with the "...is your deodorant made with really old spices?" Twitter response.

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An 87-year old with an appetite for adventure joyrides through a football field on a souped-up, high-speed mobility scooter in this teaser spot from Taco Bell's and Super Bowl 2013. Apparently he's got something even wilder up his old-man sleeve for Game Day.

See more 2013 Super Bowl XLVII ads and news HERE.

Credits:
Creative Ad Agency: Deutsch

First Nacho Cheese, then Cool Ranch. What's next? The answer's more obvious than you think, especially if you happen to be surrounded by fire.

Credits:
Client: Taco Bell
Spot: "The World's Most Hottest Idea"

Agency: Deutsch, Los Angeles
Group Creative Director: Brett Craig
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Mila Davis
Music Supervisor: Dave Rocco

Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Nigel Bluck
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Line Producer: Scott Kaplan
1st A.D.: Craig Pinckes

Editorial Company: Cut and Run
Editor: Jay Nelson
Assistant Editors: Luke McIntosh and Sean Stender
Senior Producer: Amburr Faris
Executive Producer: Carr Schilling

Post Facility: MPC
Colorist: Ricky Gausis

Visual effects Company: Method
VFX and Online Artist: Jason Frank
VFX Assistant Artists: Patrick Vollkommer
Creative Director: Claus Hansen
Producer: Stephanie Alllis
Music/Composer: Massive Music (Music Festival scene only)
AFM Stock Music (Airbrushing scene only)

Sound Designer Company: 740 Sound Design LA, CA
Sound Designer: Rommel Mollina
Assoc Producer: Jeff Martin
Executive Producer: Scott Ganary

Audio Post Company: Lime Studios, Santa Monica, CA
Mixer: Rohan Young
Assistant: Patrick Navarre
Executive Producer: Jessica Locke

End Tag Mnemonic: Method Studios-Santa Monica, CA
Executive Producer: Robert Owens

Additional Deutsch Credits:
Chief Executive Officer: Mike Sheldon
Account Management Credits:
Group Account Director: Walter Smith
Account Directors: Amanda Rantuccio
Account Directors: Christi Johnson
Account Supervisor: Steve Scutellaro
Account Executive: McKenna Pickett
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Christian Cocker
Traffic/Business Affairs:
Director of Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Business Affairs Manager: Nestor Gandia
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan

Bernie Goldblatt and his old school amigos from The Glencobrooke Retirement Home "Live Mas" when they sneak out for a wild night they'll never forget in the Taco Bell Super Bowl Ad. The commercial is set to the Spanish version of Fun’s song "We Are Young."

Credits:
Creative Ad Agency: Deutsch L.A.
Directed by Noam Murro
Art Director: Gordy Sang
Copywriter: Brian Siedband
CCO: Mark Hunter
GCD: Brett Craig
Music: Elias

Prepare to say "hola" to the new Cool Ranch Doritos Locos Taco. The new Taco will be available March 7, until then you can enjoy this new ad as this guy sits at a bus stop in the pouring rain stuffing his taco with Doritos. If that isn't sad enough he gets blasted with more water by a garbage truck.
The spot also features a Spanish version of the Lionel Ritchie song "Hello."