ShowBusinessMan [Search results for summer day

  • My New Style: Shabby Apple's Glacier Dress

    My New Style: Shabby Apple's Glacier Dress

    Body Shirt

    Body Shirt: Summer Collection

    Happy Day, everyone! If it's raining as much near all of you as it is over here in New York, I sincerely hope you're all staying dry! What's the best thing to do on a rainy day, in my opinion? Online (window) shop! I love learning about new and up-and-coming stores, as well as checking in with my favorite websites to see what was recently added to the inventory (or what's on sale!).

    The store where this beautiful dress came from is certainly not unknown - this is the Glacier dress from the super-popular, super-lovely website Shabby Apple! This dress is part of their Berkshire line. I love what they have to say about this line of beautiful dresses:

    Barbie's Dress

    "Made for the last breaths of summer, this line embraces the Woman-in-the-wild--with basic,feminine silhouettes in easy-to-wear fabrics that provide you the ease and comfort you need for a weekend getaway, a last summer barbecue, or even a long day at the office. Slip into one and feel the joy of the evanescent summer - you'll be glad you did."

    I'm sold! As I sit in my apartment shivering and watching the students battle with umbrellas in the storm-like conditions, I could certainly go for a sweet, lingering summer day! Even though this line is inspired by the end of summer, I think this dress is totally a fall piece. It's made from the "sturdiest, no-fuss poly blend," and has the sweetest pinstripe detailing. I love the pleats in the skirt. I think this dress has an incredibly-flattering shape that anyone can wear! Look at those details! So pretty and graceful. Thank you, Shabby Apple, for making such a wonderful dress.

    Suiting Up at Express

    I've always loved the chic styles in the windows of Express! Whenever I need something classic and pretty for an event or a night out, I'm eager to check out what's new in the store. Right now I'm crazy about the women's suits that can be found in store or online. These tailored pieces are so flattering and would definitely make a statement.

    I mean, look at how cute the Rouched Sleeve Jacket and Wide Leg Editor Pant Suit is! I think the silhouette is modern and just so classy. I could totally see myself wearing this to a job interview. Look at the Luster Tweed Jacket and Editor Pant Suit. The details on the jacket are lovely. I love the pockets. I think this suit can easily go from work to play with the addition of some fun accessories (a pretty necklace or a cute clutch).

    Guess what, readers! Right now there's an Express sweepstakes taking place on their Facebook page! The Work It Sweepstakes is offering one winner a $500 Express Suiting Makeover! How great is that? Wouldn't you like the opportunity to add one of these cute suits to your wardrobe?

    What Express suit do you like best? Where would you like to wear one of their suits, and how would you make it uniquely you?

  • Champs Sports: Game Loves an Audience Ad Campaign

    Champs Sports: Game Loves an Audience Ad Campaign

    Translation has unveiled the second chapter of its ongoing brand campaign for Champs Sports with “Game Loves an Audience,” a dynamic new marketing program for the back-to-school season. Seizing on the pins-and-needles feeling of anticipation that comes along with every new school year, “Game Loves an Audience” is all about looking good, and wanting everyone to see it. The campaign reinforces Champs’ well-established “We Know Game” tagline with three :30 spots, daily content for Champs Sports’ social media channels, digital banners, and a custom digital hub.

    “The first day back to school is more than just a day,” notes Translation CCO John Norman, “it’s the red carpet moment of the school year. It’s a reunion, a chance to try something new, and a special moment to stand out. It’s the perfect time for a brand like Champs Sports to help you show off your game with new kicks, stylish tees, and a fresh look.”


    “Game Loves an Audience” is the follow-up to “Game Never Sleeps,” Translation’s summer campaign for the athletic footwear and apparel retailer. Each element of the new campaign – from the music, to the fashion, to the storylines of the individual films – is rooted in a commitment to cultural relevancy, continuing Translation’s overarching strategy of appealing to both the on- and off-field passions of the modern day student athlete. The new digital hub, allows users to rank the most #FirstDayWorthy gear in Champs’ colossal inventory of new styles with a contemporary “swipe-to-like” design.

    “Translation, through its new brand work, has done an exemplary job of expanding on the idea of ‘We Know Game’,” explains Champs Sports Director of Marketing Scott Burton. “We’re showing that ‘Game’ is as much about athletic skill as it is about swagger and confidence in all other arenas. Moreover, the work is done through the lens of a high school athlete, making the impact and its meaning to our consumers relevant during this time of year when students are going back-to-school.”

    Creative Credits:  
    Brand/Client: Champs Sports
    Campaign Title: Champs Sports Back to School Campaign
    Spot Title: “Joy Ride,” “First Period,” “Practice”
    Launch Date: August 2014

    Agency: Translation
    Chief Executive Officer: Steve Stoute
    Chief Creative Officer: John Norman
    President: Nils Peyron
    Executive Creative Director: Jay Berry
    Executive Creative Director: Marc d’Avignon
    Creative Director: Mat Jerrett
    Associate Creative Director, Copywriter: Matt Herman
    Associate Creative Director, Art Director: Matthew McFerrin
    Art Director: Adam Chang
    Copywriter: Greg Dyer
    Art Director: Allison Bulow
    Copywriter: Jameson Rossi
    Director of Content Production: Miriam Franklin
    Producer: Carole McCarty
    Assistant Producer: Monica Johnson
    Head of Brand Strategy: Tim Flood
    Strategist: Shon Mogharabi
    Music Supervision: Nick Pacelli
    VP Account Director: Daniel Mize
    Account Supervisor: Patrice Caracci
    Account Executive: Steven Molinari
    Asst. Account Executive: Jackson Brodie

    Production Company: @radical.media, Los Angeles
    Director: Michael Lawrence
    Director of Photography: Alex Disenhof
    Executive Producer: Donna Portaro
    Line Producer: Scott Cunningham

    Editorial Company: Cut + Run NYC
    Editor: Dayn Williams
    Assistant Editor: Katie Pehowski
    Post Executive Producer: Rana Martin
    Post Producer (“Joy Ride,” “First Period”): Olivia Chiu
    Post Producer (“Practice”): Ellen Lavery

    Telecine Company: CO3 NYC
    Colorist: Damien Vandercruyssen
    Producer: Katie Andrews
    Assistant Colorist: Matt Paul

    On line: Cut + Run
    Flame Artist: Joseph Grosso
    Assistant: Matt Dolven
    Producer: Julia Williams

    Audio Post: Heard City
    Mixer: Evan Mangiamele
    Executive Producer: Gloria Pitagorsky
    Producer: Katie Flynn

    Music by: Elias Arts
    Creative Director: Greg Grifith
    Producer: Matt Phenix

  • Bringing the Brisbane International Film Festival (BIFF)

    Bringing the Brisbane International Film Festival (BIFF)

    500 Days of Summer

    Everyone loves a good biff, especially when it has absolutely nothing to do with The Footy Show. Here, I’m speaking about the one and only Brisbane International Film Festival also known as BIFF. The Gold Coast, being the cultural vacuum that it is, us film geeks eagerly await the annual BIFF where a selection of films from around the world are screened over the course of one and a bit weeks. This year I’ve been lucky enough to work with some of the BIFF crew by putting together articles on various films for the website and daily newsletter. With dozens of movies crammed into the 11-day event it would be easy to miss some of the real gems. The good news is I’ve taken a look at the complete line-up of films screening at this year's festival and even watched some of them early. So, the following is my list of the films you MUST SEE or die at this year's BIFF.

    For you international readers this can be a handy guide of limited release films you should keep an eye out for in the coming weeks/months.

    • An Education — the opening night film starring Peter Sarsgaard and set in the 60s. The Sars-man in a film with romance, drama and intrigue sounds like too rare an opportunity to miss.
    • BALIBO — the notorious tale of five young, Australian journalists who were executed while reporting on Indonesia’s invasion of East Timor in 75. An impressive Aussie cast including Gyton Grantley, Nathan Phillips and Anthony LaPaglia expose the Australian and Indonesian governments shameless efforts to cover-up this important story.
    • Coraline — has been covered extensively on this blog given its beautiful visuals and dark storyline. Directed by Henry Selick, director of the classic Nightmare Before Christmas, Coraline follows the adventures of a young girl who discovers a secret door leading to an alternative reality.
    • 500 Days of Summer — a last minute addition to the festival line-up, this quirky, nontraditional love story deserves to be seen purely because it features the talents of my favourite Joseph Gordon Levitt. It also stars everyone’s favourite indie film star Zoey Deschanel.
    • CHE: Parts One & Two — director Steven Soderbergh’s stunning two-part opus based on the life Che Guevara and starring Benicio Del Toro in the title role. You’ll be hard pressed to catch this screened back to back anywhere else in Queensland.
    • Away We Go — highly peculiar, yet, interesting film which looks at the journey of two thirtsomethings who discover they’re going to have a baby. Instead of settling down and preparing, the couple take to the road to visit old friends. This is the latest thing from the amicable Sam Mendes and marks a return to his off-beat indie roots.
    • The September Issue — one of the most anticipated documentaries of the year, this film delves into the life of legendary Vogue editor-in-chief Anna Wintour in the lead-up to the massive September issue.
    • Jules And Jim — this French film from the 60s is a classic love-triangle with arguably the most recognisable face in French cinema — Jeanne Moreau.
    • Moon — one of the films I’m most looking forward to, this sci-fi thriller i s the debut feature from David Bowie’s son Duncan Jones and stars Sam Rockwell in what is said to be the performance of his career.
    • The Missing Person — a private detective is hired to follow a missing person but what started as a simple job rapidly develops into a complex mystery. Full of double-crosses and classic noir moments, this is a film not to be missed by lovers of all things noir.
    • The Strength of Water (below) — having Maori parentage, I like to pay special attention to films from indigenous New Zealand filmmakers. The Strength of Water is definitely worth the gaze. A unique look at the complexity of grief through the eyes of a 10-year-old living in an isolated Maori community. Beautiful, naturalistic, creative and moving. A must-see.
    • Van Dieman’s Land — the infamous tale of Australia’s very own Hannibal Lecter gets the big screen treatment from a filmmaker heading for the stratosphere.Subdivison — Brisbanite Ash Bradman (from Nova radio fame) wrote and stars in this appealing comedy set in semirural Hervey Bay. Fans of Aussie films like Crackerjack, The Castle and Kenny are likely to enjoy this.
    • The Cove — along with Cathy Henkel’s The Burning Season, this has to be one of the most important documentaries of the year and looks at the culling of dolphins in the picturesque town of Tokyo, Japan. Part horror film, part espionage thriller and part environmental documentary, The Cove is all part's essential viewing. It Might Get Loud — there’s no time for air guitar in this documentary which takes the audience on a candid trip into the world of three of rock’s most iconic electric guitarists; Jimmy Page (Led Zepplin), the Edge (U2), and Jack White (The White Stripes).
    • Black Dynamite — if I even have to explain to you the plot of this film, given the sheer volume of posts about it on this blog, then you deserve to be pimp-slapped into a China cabinet. Here’s your chance to see what all the fuss is about.
    • Dead Snow — Tarantino and Rodriguez fans, like myself, are likely to adore the work of the Norwegian lads behind this low-budget, horror slapstick about Nazi zombies. Writer/director Tommy Wirkola and writer/star Stig Frode Henriksen have been pipped for big things since their debut short Kill Buljo and their first feature doesn’t disappoint. Catch their work before it explodes as their next film Hansel and Gretel: Witch Hunters has been picked up by The Weinstein Company (bada-boom).
    • Storage — a tense, edge-of-your-seat psychological thriller from Brisbane filmmaker Michael Craft and starring Gold Coast actor Matt Scully in the lead role. An impressively clever debut from Craft who shot the film in storage facilities in and around Brisvegas. Creepy.
    • The Horsemen — containing what is said to be one of the `most amazing fight scenes captured’ is there really any other reason to see this?

    Ticket prices are cheap as chips compared to a normal outing at the movies and BIFF is running a series of workshops where you can meet the director, producer, writer and/or stars of some of the films.

  • RVCA Releases Teaser to #BABESinMTK Video

    RVCA Releases Teaser to #BABESinMTK Video

    California lifestyle brand RVCA took the women of their Advocate & ANP initiatives out East for a week of #BABESinMTK. RVCA is pleased to share the teaser to the short film (below) featuring the female members of the brands Advocate & ANP* programs who were brought to the East Coast for a seven day stint in Montauk. The assembly of RVCA Women's Advocates who were flown in from California, Hawaii, Los Angeles, San Francisco, and Vancouver, Canada included photographer Ashley Barker, model Mahina Alexadner, artist Michelle Blade, artist Kylea Borges, model Ashley Smith, and artist Nina Long. The extended version of the short documentary film will debut on RVCA.COM on August 28th, 2014.

    The roster of fine artists (Blade, Borges, Long ), models (Smith, Alexander), and photographer (Barker) bunkered down in Montauk for a week of creativity and collaboration amongst the inspiring women who each play a role within the RVCA family.


    "The sole purpose of the trip," according to RVCA founder PM Tenore, "was to bring together the talented women who are representative of the RVCA tribe at its core. The brand is built upon a foundation of inspiring creative voices and more importantly, providing a platform for those talents to engage with one another and collaborate, to inspire one another and in turn our community."

    The itinerary, which was more of a bucket list than a working schedule, speaks to the nature of the trip and lends itself to Tenore’s ideology about giving back to those who lend their talents to the brand. Aside from lounging poolside at the house, activities for the week included lessons in the art of fishing, sailing, surfing, and horseback riding. A day at a spa was followed by the one thing that felt a little like work: Advocate Barker shot her fellow Advocate's Smith & Alexander for the brands Summer 15 campaigns.

  • Fuzz Wax Bar Brings ‘Street Waxing’ to Toronto

    Fuzz Wax Bar Brings ‘Street Waxing’ to Toronto

    Smoother skin prevailed last week as Fuzz Wax Bar brought ‘Street Waxing’ to Toronto. And the project, developed by Fuzz’ partner agency Lowe Roche, is fast becoming one of the most talked about stunts of the summer.

    The Fuzz Wax Bar team wanted to show weekend festivalgoers that waxing is worth it. Onlookers were invited to tear a wax-strip off a male model, covered entirely in wax-coated strips. As more and more people pulled wax-strips from his body, he was left hairless – and completely ‘exposed’ – in the Toronto streets.

    Jessica Frampton and Florence Gavin, co-owners of Fuzz Wax Bar have found the response so far to be nothing short of extraordinary.

    “The crowd reaction on the day, and the attention we’ve received since it happened have been amazing,” said Frampton. “As Toronto’s original wax bar, we’re always looking for new ways to generate awareness, and so we were thrilled with this innovative idea which we knew from the outset would literally stop traffic.”

    Hundreds took part on the day, as thousands of others looked on.

    Of course, the ultimate objective for the stunt was to drive traffic to Fuzz, and to do so, the wax-strips were designed to be the incentive: acting as removable discount coupons for participants to use for their next wax at Fuzz – and also as a hairy reminder of the weekend festivities. The wax-strips themselves served as another messaging touch-point for the stunt – they were each inscribed with funny phrases, like “We’ll take the monkey off your back” and “You’ll walk a little differently, along with the tagline “So good, it hurts”.

    “We knew we needed something revolutionary to get our name out beyond our already loyal customers, and our partners at Lowe Roche certainly helped us deliver that,” said Gaven.

    Credits:
    Project: Street Waxing
    Client: Fuzz Wax Bar
    Agency: Lowe Roche
    Executive Creative Director: Sean Ohlenkamp
    Copywriter: Jeremy Richard, Eli Joseph
    Art director: Ryan Speziale, Kunaal Jagtianey
    Producer: Shannon Farrell
    Make-up: Alyssa McCarthy
    Account Director: Frederic Morin
    Director: Dean Vargas
    Post Production: Motion Pantry

  • DDB Canada Creates Fun Program To Inspire Behaviour Change

    DDB Canada Creates Fun Program To Inspire Behaviour Change

    How do you make healthy eating and active living fun for kids? By challenging them to try exciting activities such as turning their urine into bug repellent, holding an armpit smelling contest and inviting them to eat as many carrots as they can in hopes of achieving laser vision.
    The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment , helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day. In an age where children are familiar with apps, gaming and earning badges, the Healthy U program makes use of this concept to present healthy eating and active living in a fun and engaging way that kids and their whole family can enjoy.
    “The creative plot boils down to getting kids to take part in 42 off-the-wall, wacky and weird scientific experiments that can make even the pickiest child eat broccoli,” says Eva Polis, creative director, DDB Canada’s Edmonton office. “It is much easier to convince kids to do something when you create an environment where they come to that conclusion on their own.”
    Developed by DDB Canada’s Edmonton office, the Healthy U 5&1 Experiment presents a 21-day challenge that invites kids and their parents to complete 42 novel experiments. Hosted on www.healthyalberta.com and free mobile app (for Apple and Android users), the provincial program features two daily experiments, one focusing on trying nutritious foods and the other encouraging physical activity. Children can earn awards and track their progress, furthering the incentive to turn these daily experiments into a lifestyle-changing habit. The program’s content targets children between the ages of six and 12, but kids are encouraged to sign up with their parents so they can begin this new healthy lifestyle as a family.
    The initiative kicked off earlier in May with a week-long tour of schools in Alberta that saw Healthy U host school rallies for more than 2,000 students. Associate Minister of Wellness Dave Rodney and popular YTV personality Andy Chapman co-hosted the rallies, together with the Healthy U Crew, an energetic street team. Continuing this grassroots engagement, the Healthy U Crew will extend this campaign by travelling across Alberta in a can’t-be-missed van, visiting 27 more schools in May and June, connecting with an estimated 7,500 students. The crew will also visit 40 communities in Alberta this summer, attending events including the Calgary Stampede, Edmonton’s K-Days, the St. Albert International Children’s Festival, and the Medicine Hat Spectrum Festival, inviting kids to ‘experiment’ with healthy living in all sorts of crazy fun ways. The crew will also hand out sample kits featuring 10 experiments to try.
    Online, radio and transit advertising as well as in-store point of purchase at Sobeys round out this integrated campaign by driving families to the Healthy U website. The sponsorship secured with Sobeys creates an added motivation to this program as families who have signed up are given grocery coupons to reduce the costs associated with their weekly experiments. Furthermore, a partnership with YTV supports this initiative via a web series featuring two of the station’s animated superstars – Dr. Frantic and Kerblooey.
    About DDB Canada Named Strategy’s 2012 Agency of the Year and Digital Agency of the Year , DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Canada (digital & social), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

  • Schneiders and Traffik Serve Up a Taste of the Big Leagues

    Schneiders and Traffik Serve Up a Taste of the Big Leagues

    As official hot dog of the Toronto Blue Jays, Schneiders® decided to bring a truly big league experience to a group of deserving Little Leaguers.

    To show their support for baseball, a quintessential summer activity often associated with chowing down on hot dogs, Schneiders surprised little league baseball players with the opportunity to experience an MLB-like game night. Filling the stands full of spectators, offering play-by-play commentary and having Blue Jays mascot Ace cheering on the teams, the young players were given a true taste of what it is like to play in the big leagues.

    The video, which has garnered over one million views, aired before games at the Rogers Centre for the past week. The two teams were also given the opportunity to stand on the field during the national anthems at Sunday’s Jays game, which was also the celebration Canada Baseball Day.

      Creative Credits:  
    Agency: Traffik, Toronto, Canada
    ECD: Cam Boyd, Troy McGuinness
    Art Director: Phil Smith
    Copywriter: Sarah Deziel
    Producer: Rea Kelly
    Production, Editorial & Online –Studio M
    Executive Producer – Mike Mills
    Director / DP – TJ Derry
    Line Producer – Jonny Pottins
    Video Editor – Navin Ramaswaran
    Colour Correct – AJ McLauchlin, Redlab
    Audio Mix & Design – Eggplant

  • Google — The web is working for beating the heat

    Google — The web is working for beating the heat

    Google celebrates the first day of summer with a new ad entitled "The Web is Working for Beating the Heat. Today, the web is working for t-shirt shops, repairmen, ice cream shops and businesses everywhere. See how the web can work for you.