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Schneiders and Traffik Serve Up a Taste of the Big Leagues

As official hot dog of the Toronto Blue Jays, Schneiders® decided to bring a truly big league experience to a group of deserving Little Leaguers.

To show their support for baseball, a quintessential summer activity often associated with chowing down on hot dogs, Schneiders surprised little league baseball players with the opportunity to experience an MLB-like game night. Filling the stands full of spectators, offering play-by-play commentary and having Blue Jays mascot Ace cheering on the teams, the young players were given a true taste of what it is like to play in the big leagues.

The video, which has garnered over one million views, aired before games at the Rogers Centre for the past week. The two teams were also given the opportunity to stand on the field during the national anthems at Sunday’s Jays game, which was also the celebration Canada Baseball Day.

  Creative Credits:  
Agency: Traffik, Toronto, Canada
ECD: Cam Boyd, Troy McGuinness
Art Director: Phil Smith
Copywriter: Sarah Deziel
Producer: Rea Kelly
Production, Editorial & Online –Studio M
Executive Producer – Mike Mills
Director / DP – TJ Derry
Line Producer – Jonny Pottins
Video Editor – Navin Ramaswaran
Colour Correct – AJ McLauchlin, Redlab
Audio Mix & Design – Eggplant

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Schneiders and Traffik Serve Up a Taste of the Big Leagues + sports ads