ShowBusinessMan [Search results for shopping

  • Microsoft Attacks Google In Another Sad Attempt With Scroogled Ad Campaign

    Microsoft Attacks Google In Another Sad Attempt With Scroogled Ad Campaign

    Microsoft today launched a "Don’t Get Scroogled" ad campaign with a web video ad and a website asking people to share stories of bad Google search results. Sadly, this attack ad on Google will back fire, early results seem to be bad for Bing and Microsoft as most comments on their Facebook page and YouTube (ironically funny as the video is uploaded on said Scroogler owned YouTube) are favoring Google, looks like Microsoft Scroogled themselves again.

    The website reads:

    In the beginning, Google preached, “Don’t be evil“—but that changed on May 31, 2012. That’s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads. In their under-the-radar announcement, Google admits they’ve now built “a purely commercial model” that delivers listings ranked by “bid price.” Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results.

    The attack ad is too much, with comments like “Google > Bing… Attack ads just show how desperate they are for users” and “Bing is hopeless.. negative marketing will get you nowhere.” You can check out the Scroogled ad above and decide for yourself.

  • New eBay Inspiration Shop in New York | QR Code and Mobile Tech at Work...Finally

    New eBay Inspiration Shop in New York | QR Code and Mobile Tech at Work...Finally

    Say goodbye to long lines and crowded stores—now shoppers can literally go window shopping and actually purchase the latest, hottest items with the wave of a smartphone!

    Grand Opening of eBay Inspiration Shop in the Big Apple!
    eBay and designer Jonathan Adler unveiled the "eBay Inspiration Shop" New York City — a 24/7 "shoppable" storefront with interactive windows showcasing a collection of new, must-have merchandise for the fall season—from denim to digital cameras, engines to eReaders and wristwatches to new wheels.

    Inspiration Shop Leverages eBay Mobile Technology
    The "always-open" store windows enable shoppers to browse and buy the very moment inspiration strikes, leveraging eBay's mobile technology to shop anytime, anywhere, anyhow. The eBay mobile app allows consumers to scan custom Quick Response (QR) codes and shop similar items from more than 200 million listings on the eBay marketplace.

    Top trendsetters, including actors, designers, bloggers, stylists, editors, photographers, models and musicians, were tapped to help curate the items featured in the Adler-designed windows by sharing their shopping wish lists for fall. Contributors include: Molly Sims, Lake Bell, Betsey Johnson, Charlotte Ronson, Coco Rocha, Justin Bell, Liz Lange, Simon Doonan, among others.

    A new national study on shopping reveals that nearly half of shoppers want to make an immediate purchase when they find an item they love, and also browse store windows for inspiration.

  • Selena Gomez Goes NEO For Adidas

    Selena Gomez Goes NEO For Adidas

    adidas NEO Label signs Selena Gomez as their new style icon, Pulse Films director D.A.R.Y.L. delivers a dynamic new ad, which debuted last Friday, for Adidas NEO, the brand's youth orientated label starring their new global style ambassador Selena Gomez.
    In the dead of night a group of teens embark onto the back streets of Los Angeles to paint the city NEO... Leaving their green trail over walls, billboards and street signs. Selena and her allies gather on top of a building to tag a water tower with their distinctive calling card, before the sun rises to reveal a unique impression of Adidas Neo on the familiar skyline of Downtown LA.Credits:
    Pulse Films and directed by D.A.R.Y.L.

    Below, adidas NEO takes window shopping to a new level with an interactive digital window concept that connects to your smartphone, making it possible to shop at their store after hours without an app or scanning a QR code.

    By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window's shopping bag instantly appears on your mobile ready to save, purchase or share with friends.

    This window was installed in September 2012 at the adidas NEO Nürnberg store for a six-week pilot test.

  • Dixie Outlet Mall — Let Your Shopper Out

    Dixie Outlet Mall — Let Your Shopper Out

    For Immediate Release — Toronto, ON – April 30, 2013 – Dixie Outlet Mall, in Mississauga Ontario has released a new multi-media campaign encouraging women to let their shopper out.
    “Dixie is a well-guarded secret for a lot of dedicated, extreme shoppers,” says Nicole Camara, Marketing Director for Dixie Outlet Mall, “We have over 100 brand name outlets that offer deeply discounted prices. So this campaign is about letting women know about who we are and what we offer. But we also want to let them know that when they come visit, they’re going to be going into battle with some pretty competitive shoppers.”
    “Shopping is a sport as any woman will tell you,” says Stephen Jurisic, Executive Creative Director at john st., Dixie’s agency of record since October 2012, “and like any sport, it’s about technique, determination, and stamina. And sometimes, it’s also about a well-placed elbow.”
    The Let Your Shopper Out campaign includes print featuring specially-modified accessories for the intense deal hunter, radio with not-so sincere apologies from shoppers who might have gone a little overboard shopping at Dixie, and online videos demonstrating unique shopping techniques used by women who will do anything for a deal.
    The videos will be promoted through social media channels and shared over the next month on the Dixie Facebook page.
    “Dixie is a little under the radar for a lot of women and we hope that this campaign will make them way more top of mind for shoppers,“ said Stephen Jurisic, Executive Creative Director at john st.
    Let your shopper out: Change Room Let your shopper out: Line Up

    Credits:
    Creative Ad Agency: john st., Toronto
    Co-Executive Creative Director: Stephen Jurisic, Angus Tucker
    Art Director: Denver Eastman
    Copywriter: Jacob Greer
    Account Team: Amelia MacGregor
    Producer: Carrie Weston
    Production Partners: Soft Citizen, Graydon Sheppard.
    Editing Partner: Bijou Editorial, Melanie Hider
    Sound Company: Pirate Toronto
    Song by Ariel and the Undertow

  • Mercedes Benz Smart — An Unexpected Test Drive BBDO

    Mercedes Benz Smart — An Unexpected Test Drive BBDO

    Challenge:
    The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts.
    Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from “Smart is not really a car” into being true believers and advocates of the Smart.

    Solution:
    Our secret weapon: once you take the Smart for a ride, you’ll fall in love with it.
    Core audience’s weakest point: their big cars and all the problems they bring along.

    Context:
    Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal – exorbitant, hours long cab rides through Moscow’s traffic, in order to get back their cars.

    Idea:
    At the peak of the driver’s desperation, the Smart Teams jump in, offering free rides, a unique opportunity to test drive the versatile Smart in some of the World’s worst traffic jams.

    Being there for them exactly at the moment when they needed a car the most turned reluctant, condescending consumers into true believers – a 100% realistic test drive of the very car that could have saved them from all the hustle.

    Results:
    40 Smarts saved 623 car-less drivers during 3 days, in parking lots around 8 shopping malls

    Over 400 drivers became true belivers (“Smart is a real car”) – rate of conversion of 70% — advocating Smart on their vkontakte and Facebook profiles

    Blogs and news portals picked-up the stories, generating hundreds of thousands of dollars in earned media and incalculable amounts of positive emotions around the tiny cars that saved the day of Moscow car-less drivers

    Test drives increased 10 fold and Sales increased by 300% in the 2 weeks following the event

    CREDITS:
    Brand / Title: Mercedes Benz AG – Smart
    Creative Ad Agency: BBDO Group, Moscow
    Chief Creative Officer: Igor Lutz
    Creative Director: Mihai Coliban
    Deputy Creative Director: Sergey Kozhevnikov
    Senior Art Director: Darya Agapova
    Senior Producer BBDO: Valery Gorokhov
    Producer Assistant BBDO: Natalya Abzalova
    Animation: Kirill Kulygin
    Producer Park Production: Irina Lanskaya
    Director Park Production: Ivan Oganesov
    DOP Park Production: Georgy Leonov
    Managing Director Pelican Event: Elena Novikova
    Account Manager Pelican Event: Maria Stepkova
    Client Service Director: Christina Tancher
    Group Account Director: Anna Sokolova
    Account Manager: Yana Bader

  • "Naked Man" Shops From GotStyle With His SmartPhone

    "Naked Man" Shops From GotStyle With His SmartPhone

    Here is a new entertaining spot for GotStyle entitled "Naked Man" featuring a man buying from Gotstyle over his mobile device. Created by the ad agency Dorsey/Holme Experience, the spot promotes the retailer's new shopping service where customers can build their wardrobe in collaboration with a company representative via Skype or FaceTime.

    Gotstyle is one of Canada's top menswear stores located in Toronto and if shopping from home in the nude makes you happy then click your way over to http://gotstyle.ca and shop away.

    Credits:
    Spot Title: Naked Man
    Client: Gotstyle Menswear
    Ad Agency: Dorsey/Holme Experience
    Creative Director: Gary Holme
    Strategist: Stephen Dorsey
    Art Directors: Gary Holme, Jay Melnychuk
    Writers: Gary Holme, Jay Melnychuk, Joseph Nanni
    Account Management: Michele Manila
    Director: Joseph Nanni
    Production Company: FRANK
    Executive Producers: Danielle Kappy, Michael Schwartz
    Director of Photography: Alan Lukatela
    Production Manager: Jeremy Sager
    Editorial Company: School Editing
    Offline Editor: Jon DeVries
    Offline Editorial Assistant: Lauren Horn
    Online Artist: Paul Binney
    Online Assistant: James Marin
    Executive Producer: Sarah Brooks
    Colour Transfer: Tricia Hagoriles, Alter Ego
    Sound/Music: Silent Joe/Orange Studio
    Music Producers: Marco DiFelice, Tom Thorney, Christine Leslie

  • Chris Bosh + Ray Allen Go Shopping With All The Kids In New Foot Locker Commercial

    Chris Bosh + Ray Allen Go Shopping With All The Kids In New Foot Locker Commercial

    NBA star's Chris Bosh and Ray Allen take a group of neighborhood kids shopping in a new ad for Foot locker.

    Credits:
    Agency: BBDO New York
    CCO: David Lubars
    Senior CD: Chris Beresford-Hill
    Senior CD: Dan Lucey
    AD: Matt Sorrell
    CW: Jessica Coulter
    Director of Integrated Production: Dave Rolfe
    EP: Dan Blaney
    Junior Producer: Mona Lisa Farrokhnia
    Prod. Co.: Biscuit
    Director: Aaron Stoller
    Managing Director: Shawn Lacy
    EP: Holly Vega
    Producer: Mala Vasan
    DOP: Mandy Walker
    Production Design: Lester Cohen
    Editorial: MacKenzie Cutler
    Audio: Heard City

  • Acer | Exploring Beyond Limits Coming To A Mall Near You

    Acer | Exploring Beyond Limits Coming To A Mall Near You

    Acer unveils an Experiential Campaign across Europe to encourage shoppers to ‘Explore beyond limits’

    Shopping centres across 25 different locations in Europe will play host to a series of interactive experiential stands where Acer will showcase its comprehensive range of Touch-and-Type products with Windows 8.

    The stands, which have been created by Mother, are an extension of the current Acer Aspire S7 campaign in which Megan Fox explores her hidden passion for marine biology and uses her Acer Aspire S7 to develop software that allows her to talk to dolphins.

    From the front, the stand looks just like a real dolphin tank and it contains a photo realistic dolphin animation running across a bank of up to 12 screens. The dolphin shows off and chats to consumers through Acer’s Aspire S7 and Megan’s software, encouraging them to explore more. At the rear of the stand, is Acer’s latest range of Touch-and-Type products using Windows 8, including tablets, UltrabookTM, notebooks and All-in-One desktops. Customers are free to explore the products and there is also a team of experts, dressed as scientists on hand to guide people around the new products.

    “We are really proud of Acer latest range of Touch-and-Type products using Windows 8 and we wanted our customers to be able to experience them in an engaging yet comfortable environment,” emphasises Oliver Ahrens, Acer EMEA President. “Seeing Acer’s latest Windows 8 touch-and-type products from a distance isn’t enough, we wanted customers to be able to experience them first hand and explore what this new technology can offer. Our experts will guide customers through this journey.”

    Kieran Bradshaw, strategist from Mother said, “We wanted to use Megan Fox's co-star from the Acer S7 TV spot, Zenya the Dolphin, again—this time to help support the Windows 8 launch and the new Acer touch-type range. Zenya will draw in the crowds at over 20 different locations across Europe and bring the audience witty dolphin banter and an all-new product range”.

    The installations will be situated in shopping centres across Europe until December, and can be found in the UK in the Westfield (Shepherd’s Bush) until 4 December and then in Bluewater, the Trafford Centre and the Bullring from 6 until 24 December.

    Credits:
    Created by the creative agency, Mother.

  • VW Golf and Target - The Way Too Helpful Neighbor

    VW Golf and Target - The Way Too Helpful Neighbor

    VOLKSWAGEN TEAMS WITH FUNNY OR DIE TO TAKE THE 2015 GOLF ON A WILD SHOPPING SPREE
    The Vehicle Launch Kicks Off with Video Starring Childrens Hospital’s Rob Huebel
    Herndon, VA (September 10, 2014) – Volkswagen of America (VWoA) today announced a collaboration with Funny Or Die to support the market introduction of the all-new 2015 Volkswagen Golf. The platform provides the leaders in automotive and humor an opportunity to come together in celebration of exceptional products and lighthearted fun.

    The collaboration kicks off with “The Way Too Helpful Neighbor,” a hilarious video showcasing just how helpful a 2015 Volkswagen Golf can be. After the hero’s girlfriend springs a surprise visit from her parents on him, a way-too helpful neighbor takes the boyfriend on a shopping spree by driving a Golf through the aisles of a Target store that is truly a one-stop-shop. This comedic video highlights the versatility of the 2015 Golf and the modern, functional style of Target’s Room Essential home décor and storage products, all through the signature sense of humor that has made Funny Or Die the go-to place for laughs online.


    The video was shot in an actual Target store in Texas and stars Rob Huebel, a Funny Or Die regular and comedic actor in TV and film. Rob starred in Alexander Payne’s Oscar winning film THE DESCENDANTS, opposite George Clooney and is currently recurring on Jill Soloway’s Amazon upcoming series TRANSPARENT and FX’s popular comedy series THE LEAGUE. Rob is known for his amazing improv comedy skills and has brought his irreverent brand of humor to one of Volkswagen’s most highly-acclaimed models.

    “The incredible versatile Golf gives our creative team free reign to come up with wild ideas,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “Funny or Die is one of the most recognized and sought after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor.”

    “This is our first time working with Volkswagen, and this was a very exciting opportunity for our team to partner with a brand known for some of the most interesting and innovative advertising campaigns of the last half-century," said Chris Bruss, VP of Branded Entertainment, Funny or Die.

    Funny Or Die.TBS viewers will get the full scoop on the new Volkswagen Golf when “The Way Too Helpful Neighbor” airs during CONAN and TBS movie breaks beginning September 11. Twenty-second sneak peeks of the branded comedy spot will also run adjacent to Big Bang Theory and TBS movies, driving fans to Funny Or Die for more. Volkswagen will have significant digital presence with promotional drivers across TeamCoco.com, TBS.com and funnyordie.com, as well as the TBS Big Bang Theory Sync App. Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim.
    The creative concept for the content was developed in collaboration with Volkswagen's creative Agency of Record, Deutsch LA, and the media partnership with Turner was established by Mediacom, Volkswagen's media Agency of Record.

  • 5 Insanely Stupid Yet Very Sexy Commercials For German Retailer RedCoon

    5 Insanely Stupid Yet Very Sexy Commercials For German Retailer RedCoon

    Models Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang strut their stuff in a new TV and online ad campaign for German Retailer Redcoon.

    The companies press:
    Redcoon starts with a large TV and online campaign into the Christmas shopping season
    with a wide-reaching TV and online ad campaign. The online retailer of electronics and books, into the Christmas shopping. Testimonials include Germany's well-known It Girls Gina-Lisa Lohfink and Micaela Schäfer. The aim of the campaign is to increase the brand awareness of redcoon.de prevail.

    With a lot of humor and a large dose of self-mockery to show the It Girls Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang that redcoon.de is the online store of their choice, when it comes to electronics. Why? Because it redcoon.de at a "huge electronics selection in the network" is, namely "super cheap". For the spots the girls live together in a luxury villa, handle by the pool with tablets and smartphones and outdo each other in different spots in an effort to act as "cheap as possible", loosely based on the campaign slogan: "So much cheap There has never been, "The girls who have become famous for her curves and revealing appearances in public, take in the sites themselves and their image charming for a ride to redcoon to establish itself as the cheap electronics store on the net. "I look forward to the campaign, because it marks a new milestone in the history redcoon "says founder and CEO redcoon Reiner Heckel. "Redcoon is a pioneer in online retailing, and is among the, heavy online users' long been known as a reliable, fast, competent and effective senders of electronic goods and household appliances. Now it's time redcoon.de "to a wider audience, explains Reiner Heckel.

    Broad spread on TV and online portals

    The campaign seeks to brand redcoon.de be made ​​known in Germany, according to the wide variation in TV channels and high-reach online portals. "As an Internet pure player redcoon was over a year ago a member of the Media-Saturn Group. We support redcoon you increase brand awareness. For the Christmas season starts to fight with the media coverage, as the public has come to expect from a Media-Saturn company, "says Pieter Haas, COO of Media-Saturn-Holding. planned over 2000 TV commercials are on major channels like Pro7, RTL, VOX, RTL2 and N-TV. The online marketing plan includes a mix of range and special-interest portals. Large-format advertising and website events include booked on bild.de youtube, GMX, CHIP Online or mirror online — over 90% of placements are working here with video productions. Besides television and online advertising are also social media channels such as Facebook, Twitter Youtube and very intensely involved in the media mix. Even before the filming was for a great casting action of partners bild.de Sandra Lang brought redcoon as another girl in the house. for creation and implementation of the campaign, the Serviceplan Group is responsible: the lead agency is the Service Plan Campaign. Together with plan.net and Media Plus, the agency group was convinced in the late summer and made ​​it through a multi-stage pitch against the competition.

  • Table of Content and Hooligan Help Imagine The Day Cancer is Cured

    Table of Content and Hooligan Help Imagine The Day Cancer is Cured

    New York-based advertising upstart Interplanetary recently tapped Table of Content and Hooligan to help create two spots for the Leukemia & Lymphoma Society (LLS). "Today” (:60) and “Soccer” (:30) were directed by Rick Knief and edited by Eric Carlson.

    The brand image campaign serves as a call to action with the promising hope of a cancer cure — thanks to treatments advanced by LLS. The spots will broadcast on network and cable stations across the nation on donated airtime. Actor Michael C. Hall (Dexter), a Hodgkin's lymphoma survivor himself, narrated the spots.

    “The creatives (Bruce Lee, Jill Mcclabb, and Chris Parker) and agency producer Terry Debonis were all open and collaborative throughout the process and a joy to work with,” remarks Rick Knief, director, Table of Content. “And by teaming up with Hooligan, and having TANQ handle all the graphics and visual effects, it was one-stop shopping for Interplanetary.”

    "Interplanetary has a lot of great editors and directors in their rolodex, so we were honored that they turned to us for such an inspiring campaign,” adds Eric Carlson, senior editor/partner, Hooligan.

    “Today” imagines a day everyone hopes to remember: the day cancer is cured. Big news (not yet revealed to the viewer) sweeps across the city, halting everyday moments in homes, laundromats, diners, offices, gyms and train stations. Crowds gravitate towards TVs, computers and cell phones before the spot’s big reveal: a newspaper headline reading, “CANCER CURED!” The news culminates on a Times Square billboard before the closing montage shows various characters celebrating and embracing with loved ones afflicted by cancer.

    Filming “Today,” Knief aspired to capture emotions of an ordinary day becoming extraordinary.

    “The vignettes needed to tell the back story of an average day, while at the same time, intrigue viewers leading up to the big news,” he explains. “I shot at 40 frames per second to give the piece a heightened reality. We all want to imagine a day when cancer is cured, what it would be like, and how it will affect us emotionally.”

    “Some of these moments could have played out the whole 60 seconds,” Carlson expounds on editing the spot. “I just tried to find little eye movements, or maybe a hand gesture to best capture each emotion. The big-picture goal was communicating the weight of the coming news through all the various reactions before revealing what it actually was. We held it as late as possible to let the quietness of the imagery develop and draw the viewer in.”

    "Eric’s knack for finding the best moments and organizing them in a way that allowed us to experiment and explore was critical to making these spots shine,” adds Knief. “It also made for a smooth collaboration bringing Interplanetary into the editing process.”

    “It was a fun day for the crew and all of the kids,” Knief recalls. “We shot at 270 frames per second to capture and emphasize the intensity of the kids playing. The languid feeling of the images really allowed for the message, delivered through graphics and voiceover, to come through loud and clear.”

    Reflecting on directing a positive campaign for such an important cause, Knief describes it as an experience he and his production team will always remember:

    “This job was profoundly close to me both professionally and personally,” concludes Knief. “With myself, and many others involved with this campaign, having lost loved ones to cancer, we all came out of the job inspired with the promising hope for a cure one day.”

    Credits:
    Client: Leukemia & Lymphoma Society
    SVP, Marketing Lisa Stockmon
    Sr Creative Director: Robert Santangelo
    VP, Marketing & Creative Services: Martanne Kaczmarkiewicz

    Ad Agency: Interplanetary
    Sr Producer: Terry DeBonis
    Partner, Creative Director: Bruce Lee
    Partner, Creative Director: Jill McClabb
    Art Director: Chris Parker
    Managing Director: Joe Dessi
    Production Co: Table Of Content
    Director: Rick Knief
    Producer: Michelle Towse

  • Chevy Spark — Dance In Paris Cha Cha Cha Baby

    Chevy Spark — Dance In Paris Cha Cha Cha Baby

    Elastic Director Angus Wall shakes off the doldrums of winter with a vibrant, pastel-hued ad for the 2013 Chevy Spark entitled "Dance In Paris" and featuring the song Cha Cha Cha by Jimmy Luxury. Working via Commonwealth, Wall guides five colorful ladies and their matching Chevy through the streets of Paris for a day of shopping and adventure. On the way, the five Spark's spin and swerve in a gorgeous ballet, courtesy of the VFX and editorial pros at Elastic sister companies Rock Paper Scissors and a52.

    Credits:
    Agency: Commonwealth
    Chief Creative Officer: Linus Karlsson
    Vice Chief Creative Officer: Andreas Dahlqvist
    Executive Creative Director: Matt Canzano
    Chief Production Officer: Brian DiLorenzo
    Director of Content: Jeff Beverly
    Senior Producer: Kelly Balagna
    SVP, Executive Music Producer: Peter Gannon
    Talent Manager: Stacy Swann

    Production Company: Elastic
    Director: Angus Wall
    DP: Sal Totino
    Executive Producer: Jennifer Sofio Hall, Megan Meloth
    Line Producer: Jason Sterman, Melinda Nugent
    Production Designer: Julian Laverdiere
    Wardrobe Sylist: Alix Friedberg
    Casting: House Casting

    Editorial Company: Rock Paper Scissors
    Editor: Jamie Foord
    Assistant Editor: Chancler Haynes
    Executive Producer: Carol Lynn Weaver
    Producer: Juliet Batter

    VFX: a52
    VFX Supervisor: Andy McKenna
    CG Supervisor: Kirk Shintani
    2D VFX Artists: Andy McKenna, Andy Barrios, Cameron Coombs
    3D Artists: Kirk Shintani, Andy Lewis, Ian Ruhfass, Cody Woodard, Frantz Vidal, Erin Clark, Adam Carter, Chris Janney, Joe Chiechi
    Executive Producer: Jennifer Sofio Hall, Megan Meloth
    Producer: Scott Boyahan

    Music Title: “Cha Cha Cha”
    Artist: Jimmy Luxury
    Music Writers: James D’Angelo, Leo Johns, Jimmy Kelleher, Marc Lanjean, Henri Salvador, Marcel Stellman

    Audio Studio: Lime
    Mixer: Loren Silber
    Producer: Jessica Locke

  • Drap Croatia Creates A Chocolate Love Machine For Kraš

    Drap Croatia Creates A Chocolate Love Machine For Kraš

    Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of "Kraš" and the English word "crush" in the campaign headline: "I have a Kraš on you". The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange 'love' messages with their Facebook friends.

    We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users' personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall.


    Creative Credits:
    Advertised brand: Kraš
    Advert title: I have a Kraš on you
    Translation of headline to English:I have a crush on you
    Advertising Agency: Drap, Zagreb, Croatia
    Creative Director: Davor Runje
    Art Director: Ana Petak
    Copywriter: Ivan Durgutovski, Aleksa Tatalović
    Illustrator: Ivan Durgutovskiours
    Video production: Leptir.tv

  • Volkswagen Beetle Convertible Mask Commercial

    Volkswagen Beetle Convertible Mask Commercial

    New ad for the VW Beetle convertible model; "Mask" is a lesson in winter driving and shopping attire.
    Now every day is a top down day in the all-new Beetle Convertible.

    Credits:
    Creative Agency: Deutsch
    Chief Creative Officer: Mark Hunter
    Group Creative Director: Michael Kadin
    Group Creative Director: Matt Ian
    Senior Art Director: Paul Oberlin
    Senior Copywriter: Matt Sherman
    Director of Integrated Production: Vic Palumbo
    Director of Content Production: Victoria Guenier
    Executive Integrated Producer: Jim Haight
    Production Company: Biscuit Filmworks
    Director: Noam Murro
    Editorial Company: Spot Welders
    Editor: Haines Hall
    Post Facility: The Mill
    Music/Composer: “Trololo” by Eduard Khil

  • Whole Foods — The Green Grass Grows All Around

    Whole Foods — The Green Grass Grows All Around

    Whole Foods Market puts it's farm-to-market shopping experience on display in their latest commercial: Food, From A Happy Place that is set to a delightful remake Halle Petro's "The Green Grows All Around" song.

    Credits:
    Creative Ad Agency: Olson
    CCO: Dennis Ryan
    Client: Whole Foods Market
    ECD: Mike Fetrow
    Group Creative Head: Jeff Berg
    Creative Director: Nina Orezzoli
    Copywriter: Monique Thomas
    Senior Designer: Lindsey Wright
    Designer: Jesse Mitchell
    Head of Broadcast: Joel Dodson
    Producer: Henni Iwarsson
    Prod. Co.: Park Pictures
    Director: Terri Timely
    Line Producer: David Lambert
    Editorial: Butcher Edit
    Music: Nylon Studios
    Color: Company 3
    Online: Drive Thru
    Final Mix: Pixel Farm

  • Tribal Worldwide-Toronto and Kol Kid Pursue The Value of Simple Play In New Ads

    Tribal Worldwide-Toronto and Kol Kid Pursue The Value of Simple Play In New Ads

    In an era where digital and electronic inventions are consuming hours of our lives, its toys and devices are also making an impact on the way children play. Remember when fun was governed by games and activities like Red Rover, I Spy, Couch Forts and Hopscotch?

    Kol Kid is helping parents and their children put down their devices with the launch of a cool new web app (Play Engine) that generates endless, simple play ideas like finger puppets, Simon Says or how to make a homemade printing press, for example. Kol Kid is a Toronto-based children’s store, making a stand to celebrate the value of simple play and illuminate the insight that tech toys can’t always fulfill the tactile joy of simple toys. Kol Kid has also released three online spots to springboard this communications campaign and help reinforce the store’s purchasing philosophy, which is to sell toys that fosters children’s imagination and play habits.

    PRESS: Kol Kid’s new campaign by Tribal Worldwide — Toronto helps parents rediscover the value of simple play

    In an era where so many digital and electronic toys task kids with a touch of a screen or hit of a button, Kol Kid, a Toronto-based children’s store is launching a new communications campaign that celebrates the value of simple play.

    “After shopping at Kol Kid a few times I noticed they didn’t carry a single electronic toy,” says Sanya Grujicic, senior copywriter, Tribal Worldwide — Toronto. “After chatting with Lisa, the owner, our team soon realized there was a philosophy to her store that was much bigger than just toys. Technology is fundamentally changing the way children play.”

    Developed by Tribal Worldwide – Toronto, the campaign launches with three 30-second web videos, directed by Tom Feiler of Code Film, that cleverly communicate how tech toys can’t always fulfil the tactile joy of simple toys.

    “I’ve always been particularly tuned into childhood development,” says Kol Kid owner Lisa Miyasaki. “I’ve never been interested in toys that do the playing for you. We’ve always carried toys that are tactile and open-ended. Toys that foster a child’s imagination and allow them to create their own play scenarios.”

    Putting the spotlight back on simple play activities that many parents grew up with, Kol Kid and Tribal have also launched Play Engine. A web app that generates endless, simple play ideas like finding shapes in the clouds, Simon Says or how to make a homemade printing press, for example. The playful app harnesses the utility of technology to help parents discover hours of imaginative, play ideas. Ultimately, helping kids and parents put down their devices.

    In addition to the videos and the Play Engine, Tribal Worldwide — Toronto also refreshed the design of Kol Kid’s website adding new content and in-store photography by Tom Feiler, that helps bring the store's philosophy to the forefront. Print advertising and in-store signage are being developed as well, to further round out the campaign and drive traffic to the store.

    Credits:
    Creative Advertising Agency: Tribal Worldwide, Toronto, Canada
    Managing Director: Andrew McCartney
    Creative Directors: Louis-Philippe Tremblay, Denise Rossetto
    Copywriters: Sanya Grujicic, Tiffany Chung
    Art Director: Andrew Bernardi
    Agency Producer: Andrew Schultze
    Strategy: Lisa Hart, Dino Demopoulos
    Production Company: Code Film
    Director: Tom Feiler
    Director of Photography: Alan Lukatela
    Cameraman: Andrew Easson, Michael Tung
    Sound: Shawn Kirkby
    Line Producer: Magda Czyz
    Post-Production Company: School Editing
    Editor: Kyle McNair
    Online Editor: Paul Binney
    Colourist: Jason Zukowski
    Audio House: Pirate Toronto
    Audio House Director: Stephanie Pigott
    Audio House Engineer: Jared Kuemper
    Casting Agency: Andrew Hayes, Powerhouse Casting

  • IKEA Serves Up Some Öl Mörk Lager in Stores

    IKEA Serves Up Some Öl Mörk Lager in Stores

    ÖL MÖRK now at available at IKEA, no it's not a new end table or a book shelve, it's beer! Öl Mörk, dark lager beer, it's alcohol content 4.7% and you can get it while shopping for a new BESTÅ wall unit and eating those little meatballs at IKEA.

    Seriously, it's real.

  • Gwen Stefani and No Doubt Debut "One More Summer" Target Commercial

    Gwen Stefani and No Doubt Debut "One More Summer" Target Commercial

    Gwen Stefani and No Doubt debut and promote their new album "Push and Shove" exclusively with Target, the song "One More Summer" was featured in the commercial. Below a quick behind the scenes of the commercial featuring the entire band. Gwen says "We love target"...do you think we'll ever catch her shopping there?
    See the Pink "Try" Target ad from the CD The Truth About Love here.

    Credits:
    Ad Agency: Motion Theory
    Spots: Target "No Doubt"
    Production Company: MTh
    Director: Mathew Cullen
    DP: Shawn Kim
    Executive Producer: Javier Jimenez
    Producer: Rob Newman
    Post Production Company: Mirada
    Head of VFX and Animation: John Fragomeni
    Executive Producer: Patrick Nugent
    VFX Supervisor: Michael Shelton
    Creative Directors: Kaan Atilla, Francisco Ruiz Velasco
    Art Director: Daryn Wakasa
    Editors: Jeff Consiglio, Bryan Keith
    Post Producer: Leighton Greer
    Production Manager/HR Director: Tina Van Delden
    Production Coordinator: Derek Johnson
    Flame: Dave Stern, Michael Vaglienty
    Designers: Vlad Almonnord, Jaguar Lee, Erika Lee, Clara Moon, Jane Ro, Amy
    Wang, Jing Zheng
    Designer/Animators: Ivan Cruz, Evan di Leo, Frank Lin, Giancarlo Rondadi
    Generalists: Billy Maloney, Brandon Thomas, Jerry Weil
    Modeler: Christian Argueta
    Matte Painter: Thom McKay Price
    Lighters: Rommel Calderon, Nic Leach, Eric Pender

  • Lil Lets "Giggle" and "Horny" Print Ads

    Lil Lets "Giggle" and "Horny" Print Ads

    As part of a brand re-launch, Lil-Lets has created a new campaign aimed at encouraging women to embrace their femininity.

    Women’s bodies work in amazing ways and Lil-Lets knows why women feel the way they do during their cycle. The new campaign positively embraces this knowledge and shares it with an unexpected edge that may surprise women themselves.

    Using striking headlines and intriguing insights including ‘HORNY’ which reveals that “if your period makes you feel a bit horny, it’s because your body knows an orgasm is one of the best, natural ways to ease the discomfort of cramps”, the campaign hopes to connect with today’s woman and recruit a new younger generation to the brand, as well as appealing to loyalists.

    The press campaign will appear in women’s monthlies and weeklies. The digital campaign features True and False questions linking to an interactive Body iQ quiz that tests the nation’s knowledge of how the body works, including everything from orgasms to the shopping gene.

    Clodagh Ward, Director of Marketing at Lil-Lets, said; “At Lil-Lets we are passionate about celebrating femininity and all there is to love about being a woman. The campaign devised by Leagas Delaney brings this vision to life and underpins what we are all about – we know that periods are a natural part of a woman’s life and we are in tune with how it makes you feel.”

    Nigel Roberts, Creative Director at Leagas Delaney, said; “We wanted to create a campaign that was different to the category. Candid references to why your body works the way it does during your period has grown-up honesty to it.”

    The press ads will feature new packaging and highlight key products outside of their heritage in tampons, including applicator tampons and towels.

    Credits:
    Creative Director: Nigel Roberts
    Associate Creative Director: Timo Klaarenbeek
    Art Director: Chris Felstead
    Copywriter: Adam Arber
    Digital Art Director: Kalle Everland
    Digital Copywriter: Will Pike
    Account Director: Layla Potter
    Agency Producer: Alexa Easterby/Ben McMullen/Amy Chalkley
    Photographer: Jo Metson Scott

  • Sneak Peek At The Toyota Collaborator with Google+

    Sneak Peek At The Toyota Collaborator with Google+

    Here is an early look at the future of designing your next Toyota purchase with the help of a Google+ Hangout before you walk in to the dealer to buy it. The Collaborator will allow you (with the help of your friends) pick colors, add features, preview your features and options, save it and if you have questions, a Toyota Expert is online and at the ready to help. The prototype is still in development and yet not available online but from the preview video released, it looks like a fun way to preview your next Prius.

    Toyota and Google+ have teamed up to make car shopping a little more social with Collaborator. We are proud to share the Toyota Collaborator prototype at Google I/O, and look forward to releasing it to consumers in the future.

    via: ToyotaUSA