Microsoft today launched a "Don’t Get Scroogled" ad campaign with a web video ad and a website asking people to share stories of bad Google search results. Sadly, this attack ad on Google will back fire, early results seem to be bad for Bing and Microsoft as most comments on their Facebook page and YouTube (ironically funny as the video is uploaded on said Scroogler owned YouTube) are favoring Google, looks like Microsoft Scroogled themselves again.
The website reads:
In the beginning, Google preached, “Don’t be evil“—but that changed on May 31, 2012. That’s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads. In their under-the-radar announcement, Google admits they’ve now built “a purely commercial model” that delivers listings ranked by “bid price.” Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results.
The attack ad is too much, with comments like “Google > Bing… Attack ads just show how desperate they are for users” and “Bing is hopeless.. negative marketing will get you nowhere.” You can check out the Scroogled ad above and decide for yourself.
Say goodbye to long lines and crowded stores—now shoppers can literally go window shopping and actually purchase the latest, hottest items with the wave of a smartphone!
Grand Opening of eBay Inspiration Shop in the Big Apple! eBay and designer Jonathan Adler unveiled the "eBay Inspiration Shop" New York City — a 24/7 "shoppable" storefront with interactive windows showcasing a collection of new, must-have merchandise for the fall season—from denim to digital cameras, engines to eReaders and wristwatches to new wheels.
Inspiration Shop Leverages eBay Mobile Technology The "always-open" store windows enable shoppers to browse and buy the very moment inspiration strikes, leveraging eBay's mobile technology to shop anytime, anywhere, anyhow. The eBay mobile app allows consumers to scan custom Quick Response (QR) codes and shop similar items from more than 200 million listings on the eBay marketplace.
Top trendsetters, including actors, designers, bloggers, stylists, editors, photographers, models and musicians, were tapped to help curate the items featured in the Adler-designed windows by sharing their shopping wish lists for fall. Contributors include: Molly Sims, Lake Bell, Betsey Johnson, Charlotte Ronson, Coco Rocha, Justin Bell, Liz Lange, Simon Doonan, among others.
A new national study on shopping reveals that nearly half of shoppers want to make an immediate purchase when they find an item they love, and also browse store windows for inspiration.
adidas NEO Label signs Selena Gomez as their new style icon, Pulse Films director D.A.R.Y.L. delivers a dynamic new ad, which debuted last Friday, for Adidas NEO, the brand's youth orientated label starring their new global style ambassador Selena Gomez. In the dead of night a group of teens embark onto the back streets of Los Angeles to paint the city NEO... Leaving their green trail over walls, billboards and street signs. Selena and her allies gather on top of a building to tag a water tower with their distinctive calling card, before the sun rises to reveal a unique impression of Adidas Neo on the familiar skyline of Downtown LA.Credits: Pulse Films and directed by D.A.R.Y.L.
Below, adidas NEO takes window shopping to a new level with an interactive digital window concept that connects to your smartphone, making it possible to shop at their store after hours without an app or scanning a QR code.
By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window's shopping bag instantly appears on your mobile ready to save, purchase or share with friends.
This window was installed in September 2012 at the adidas NEO Nürnberg store for a six-week pilot test.
For Immediate Release — Toronto, ON – April 30, 2013 – Dixie Outlet Mall, in Mississauga Ontario has released a new multi-media campaign encouraging women to let their shopper out. “Dixie is a well-guarded secret for a lot of dedicated, extreme shoppers,” says Nicole Camara, Marketing Director for Dixie Outlet Mall, “We have over 100 brand name outlets that offer deeply discounted prices. So this campaign is about letting women know about who we are and what we offer. But we also want to let them know that when they come visit, they’re going to be going into battle with some pretty competitive shoppers.” “Shopping is a sport as any woman will tell you,” says Stephen Jurisic, Executive Creative Director at john st., Dixie’s agency of record since October 2012, “and like any sport, it’s about technique, determination, and stamina. And sometimes, it’s also about a well-placed elbow.” The Let Your Shopper Out campaign includes print featuring specially-modified accessories for the intense deal hunter, radio with not-so sincere apologies from shoppers who might have gone a little overboard shopping at Dixie, and online videos demonstrating unique shopping techniques used by women who will do anything for a deal. The videos will be promoted through social media channels and shared over the next month on the Dixie Facebook page. “Dixie is a little under the radar for a lot of women and we hope that this campaign will make them way more top of mind for shoppers,“ said Stephen Jurisic, Executive Creative Director at john st. Let your shopper out: Change Room Let your shopper out: Line Up
Credits: Creative Ad Agency: john st., Toronto Co-Executive Creative Director: Stephen Jurisic, Angus Tucker Art Director: Denver Eastman Copywriter: Jacob Greer Account Team: Amelia MacGregor Producer: Carrie Weston Production Partners: Soft Citizen, Graydon Sheppard. Editing Partner: Bijou Editorial, Melanie Hider Sound Company: Pirate Toronto Song by Ariel and the Undertow
Challenge: The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from “Smart is not really a car” into being true believers and advocates of the Smart.
Solution: Our secret weapon: once you take the Smart for a ride, you’ll fall in love with it. Core audience’s weakest point: their big cars and all the problems they bring along.
Context: Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal – exorbitant, hours long cab rides through Moscow’s traffic, in order to get back their cars.
Idea: At the peak of the driver’s desperation, the Smart Teams jump in, offering free rides, a unique opportunity to test drive the versatile Smart in some of the World’s worst traffic jams.
Being there for them exactly at the moment when they needed a car the most turned reluctant, condescending consumers into true believers – a 100% realistic test drive of the very car that could have saved them from all the hustle.
Results: 40 Smarts saved 623 car-less drivers during 3 days, in parking lots around 8 shopping malls
Over 400 drivers became true belivers (“Smart is a real car”) – rate of conversion of 70% — advocating Smart on their vkontakte and Facebook profiles
Blogs and news portals picked-up the stories, generating hundreds of thousands of dollars in earned media and incalculable amounts of positive emotions around the tiny cars that saved the day of Moscow car-less drivers
Test drives increased 10 fold and Sales increased by 300% in the 2 weeks following the event
CREDITS: Brand / Title: Mercedes Benz AG – Smart Creative Ad Agency: BBDO Group, Moscow Chief Creative Officer: Igor Lutz Creative Director: Mihai Coliban Deputy Creative Director: Sergey Kozhevnikov Senior Art Director: Darya Agapova Senior Producer BBDO: Valery Gorokhov Producer Assistant BBDO: Natalya Abzalova Animation: Kirill Kulygin Producer Park Production: Irina Lanskaya Director Park Production: Ivan Oganesov DOP Park Production: Georgy Leonov Managing Director Pelican Event: Elena Novikova Account Manager Pelican Event: Maria Stepkova Client Service Director: Christina Tancher Group Account Director: Anna Sokolova Account Manager: Yana Bader
Here is a new entertaining spot for GotStyle entitled "Naked Man" featuring a man buying from Gotstyle over his mobile device. Created by the ad agency Dorsey/Holme Experience, the spot promotes the retailer's new shopping service where customers can build their wardrobe in collaboration with a company representative via Skype or FaceTime.
Gotstyle is one of Canada's top menswear stores located in Toronto and if shopping from home in the nude makes you happy then click your way over to http://gotstyle.ca and shop away.
Credits: Spot Title: Naked Man Client: Gotstyle Menswear Ad Agency: Dorsey/Holme Experience Creative Director: Gary Holme Strategist: Stephen Dorsey Art Directors: Gary Holme, Jay Melnychuk Writers: Gary Holme, Jay Melnychuk, Joseph Nanni Account Management: Michele Manila Director: Joseph Nanni Production Company: FRANK Executive Producers: Danielle Kappy, Michael Schwartz Director of Photography: Alan Lukatela Production Manager: Jeremy Sager Editorial Company: School Editing Offline Editor: Jon DeVries Offline Editorial Assistant: Lauren Horn Online Artist: Paul Binney Online Assistant: James Marin Executive Producer: Sarah Brooks Colour Transfer: Tricia Hagoriles, Alter Ego Sound/Music: Silent Joe/Orange Studio Music Producers: Marco DiFelice, Tom Thorney, Christine Leslie
NBA star's Chris Bosh and Ray Allen take a group of neighborhood kids shopping in a new ad for Foot locker.
Credits: Agency: BBDO New York CCO: David Lubars Senior CD: Chris Beresford-Hill Senior CD: Dan Lucey AD: Matt Sorrell CW: Jessica Coulter Director of Integrated Production: Dave Rolfe EP: Dan Blaney Junior Producer: Mona Lisa Farrokhnia Prod. Co.: Biscuit Director: Aaron Stoller Managing Director: Shawn Lacy EP: Holly Vega Producer: Mala Vasan DOP: Mandy Walker Production Design: Lester Cohen Editorial: MacKenzie Cutler Audio: Heard City
Acer unveils an Experiential Campaign across Europe to encourage shoppers to ‘Explore beyond limits’
Shopping centres across 25 different locations in Europe will play host to a series of interactive experiential stands where Acer will showcase its comprehensive range of Touch-and-Type products with Windows 8.
The stands, which have been created by Mother, are an extension of the current Acer Aspire S7 campaign in which Megan Fox explores her hidden passion for marine biology and uses her Acer Aspire S7 to develop software that allows her to talk to dolphins.
From the front, the stand looks just like a real dolphin tank and it contains a photo realistic dolphin animation running across a bank of up to 12 screens. The dolphin shows off and chats to consumers through Acer’s Aspire S7 and Megan’s software, encouraging them to explore more. At the rear of the stand, is Acer’s latest range of Touch-and-Type products using Windows 8, including tablets, UltrabookTM, notebooks and All-in-One desktops. Customers are free to explore the products and there is also a team of experts, dressed as scientists on hand to guide people around the new products.
“We are really proud of Acer latest range of Touch-and-Type products using Windows 8 and we wanted our customers to be able to experience them in an engaging yet comfortable environment,” emphasises Oliver Ahrens, Acer EMEA President. “Seeing Acer’s latest Windows 8 touch-and-type products from a distance isn’t enough, we wanted customers to be able to experience them first hand and explore what this new technology can offer. Our experts will guide customers through this journey.”
Kieran Bradshaw, strategist from Mother said, “We wanted to use Megan Fox's co-star from the Acer S7 TV spot, Zenya the Dolphin, again—this time to help support the Windows 8 launch and the new Acer touch-type range. Zenya will draw in the crowds at over 20 different locations across Europe and bring the audience witty dolphin banter and an all-new product range”.
The installations will be situated in shopping centres across Europe until December, and can be found in the UK in the Westfield (Shepherd’s Bush) until 4 December and then in Bluewater, the Trafford Centre and the Bullring from 6 until 24 December.
VOLKSWAGEN TEAMS WITH FUNNY OR DIE TO TAKE THE 2015 GOLF ON A WILD SHOPPING SPREE The Vehicle Launch Kicks Off with Video Starring Childrens Hospital’s Rob Huebel Herndon, VA (September 10, 2014) – Volkswagen of America (VWoA) today announced a collaboration with Funny Or Die to support the market introduction of the all-new 2015 Volkswagen Golf. The platform provides the leaders in automotive and humor an opportunity to come together in celebration of exceptional products and lighthearted fun.
The collaboration kicks off with “The Way Too Helpful Neighbor,” a hilarious video showcasing just how helpful a 2015 Volkswagen Golf can be. After the hero’s girlfriend springs a surprise visit from her parents on him, a way-too helpful neighbor takes the boyfriend on a shopping spree by driving a Golf through the aisles of a Target store that is truly a one-stop-shop. This comedic video highlights the versatility of the 2015 Golf and the modern, functional style of Target’s Room Essential home décor and storage products, all through the signature sense of humor that has made Funny Or Die the go-to place for laughs online.
The video was shot in an actual Target store in Texas and stars Rob Huebel, a Funny Or Die regular and comedic actor in TV and film. Rob starred in Alexander Payne’s Oscar winning film THE DESCENDANTS, opposite George Clooney and is currently recurring on Jill Soloway’s Amazon upcoming series TRANSPARENT and FX’s popular comedy series THE LEAGUE. Rob is known for his amazing improv comedy skills and has brought his irreverent brand of humor to one of Volkswagen’s most highly-acclaimed models.
“The incredible versatile Golf gives our creative team free reign to come up with wild ideas,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “Funny or Die is one of the most recognized and sought after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor.”
“This is our first time working with Volkswagen, and this was a very exciting opportunity for our team to partner with a brand known for some of the most interesting and innovative advertising campaigns of the last half-century," said Chris Bruss, VP of Branded Entertainment, Funny or Die.
Funny Or Die.TBS viewers will get the full scoop on the new Volkswagen Golf when “The Way Too Helpful Neighbor” airs during CONAN and TBS movie breaks beginning September 11. Twenty-second sneak peeks of the branded comedy spot will also run adjacent to Big Bang Theory and TBS movies, driving fans to Funny Or Die for more. Volkswagen will have significant digital presence with promotional drivers across TeamCoco.com, TBS.com and funnyordie.com, as well as the TBS Big Bang Theory Sync App. Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim. The creative concept for the content was developed in collaboration with Volkswagen's creative Agency of Record, Deutsch LA, and the media partnership with Turner was established by Mediacom, Volkswagen's media Agency of Record.
Models Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang strut their stuff in a new TV and online ad campaign for German Retailer Redcoon.
The companies press: Redcoon starts with a large TV and online campaign into the Christmas shopping season with a wide-reaching TV and online ad campaign. The online retailer of electronics and books, into the Christmas shopping. Testimonials include Germany's well-known It Girls Gina-Lisa Lohfink and Micaela Schäfer. The aim of the campaign is to increase the brand awareness of redcoon.de prevail.
With a lot of humor and a large dose of self-mockery to show the It Girls Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang that redcoon.de is the online store of their choice, when it comes to electronics. Why? Because it redcoon.de at a "huge electronics selection in the network" is, namely "super cheap". For the spots the girls live together in a luxury villa, handle by the pool with tablets and smartphones and outdo each other in different spots in an effort to act as "cheap as possible", loosely based on the campaign slogan: "So much cheap There has never been, "The girls who have become famous for her curves and revealing appearances in public, take in the sites themselves and their image charming for a ride to redcoon to establish itself as the cheap electronics store on the net. "I look forward to the campaign, because it marks a new milestone in the history redcoon "says founder and CEO redcoon Reiner Heckel. "Redcoon is a pioneer in online retailing, and is among the, heavy online users' long been known as a reliable, fast, competent and effective senders of electronic goods and household appliances. Now it's time redcoon.de "to a wider audience, explains Reiner Heckel.
Broad spread on TV and online portals
The campaign seeks to brand redcoon.de be made known in Germany, according to the wide variation in TV channels and high-reach online portals. "As an Internet pure player redcoon was over a year ago a member of the Media-Saturn Group. We support redcoon you increase brand awareness. For the Christmas season starts to fight with the media coverage, as the public has come to expect from a Media-Saturn company, "says Pieter Haas, COO of Media-Saturn-Holding. planned over 2000 TV commercials are on major channels like Pro7, RTL, VOX, RTL2 and N-TV. The online marketing plan includes a mix of range and special-interest portals. Large-format advertising and website events include booked on bild.de youtube, GMX, CHIP Online or mirror online — over 90% of placements are working here with video productions. Besides television and online advertising are also social media channels such as Facebook, Twitter Youtube and very intensely involved in the media mix. Even before the filming was for a great casting action of partners bild.de Sandra Lang brought redcoon as another girl in the house. for creation and implementation of the campaign, the Serviceplan Group is responsible: the lead agency is the Service Plan Campaign. Together with plan.net and Media Plus, the agency group was convinced in the late summer and made it through a multi-stage pitch against the competition.
New York-based advertising upstart Interplanetary recently tapped Table of Content and Hooligan to help create two spots for the Leukemia & Lymphoma Society (LLS). "Today” (:60) and “Soccer” (:30) were directed by Rick Knief and edited by Eric Carlson.
The brand image campaign serves as a call to action with the promising hope of a cancer cure — thanks to treatments advanced by LLS. The spots will broadcast on network and cable stations across the nation on donated airtime. Actor Michael C. Hall (Dexter), a Hodgkin's lymphoma survivor himself, narrated the spots.
“The creatives (Bruce Lee, Jill Mcclabb, and Chris Parker) and agency producer Terry Debonis were all open and collaborative throughout the process and a joy to work with,” remarks Rick Knief, director, Table of Content. “And by teaming up with Hooligan, and having TANQ handle all the graphics and visual effects, it was one-stop shopping for Interplanetary.”
"Interplanetary has a lot of great editors and directors in their rolodex, so we were honored that they turned to us for such an inspiring campaign,” adds Eric Carlson, senior editor/partner, Hooligan.
“Today” imagines a day everyone hopes to remember: the day cancer is cured. Big news (not yet revealed to the viewer) sweeps across the city, halting everyday moments in homes, laundromats, diners, offices, gyms and train stations. Crowds gravitate towards TVs, computers and cell phones before the spot’s big reveal: a newspaper headline reading, “CANCER CURED!” The news culminates on a Times Square billboard before the closing montage shows various characters celebrating and embracing with loved ones afflicted by cancer.
Filming “Today,” Knief aspired to capture emotions of an ordinary day becoming extraordinary.
“The vignettes needed to tell the back story of an average day, while at the same time, intrigue viewers leading up to the big news,” he explains. “I shot at 40 frames per second to give the piece a heightened reality. We all want to imagine a day when cancer is cured, what it would be like, and how it will affect us emotionally.”
“Some of these moments could have played out the whole 60 seconds,” Carlson expounds on editing the spot. “I just tried to find little eye movements, or maybe a hand gesture to best capture each emotion. The big-picture goal was communicating the weight of the coming news through all the various reactions before revealing what it actually was. We held it as late as possible to let the quietness of the imagery develop and draw the viewer in.”
"Eric’s knack for finding the best moments and organizing them in a way that allowed us to experiment and explore was critical to making these spots shine,” adds Knief. “It also made for a smooth collaboration bringing Interplanetary into the editing process.”
“It was a fun day for the crew and all of the kids,” Knief recalls. “We shot at 270 frames per second to capture and emphasize the intensity of the kids playing. The languid feeling of the images really allowed for the message, delivered through graphics and voiceover, to come through loud and clear.”
Reflecting on directing a positive campaign for such an important cause, Knief describes it as an experience he and his production team will always remember:
“This job was profoundly close to me both professionally and personally,” concludes Knief. “With myself, and many others involved with this campaign, having lost loved ones to cancer, we all came out of the job inspired with the promising hope for a cure one day.”
Credits: Client: Leukemia & Lymphoma Society SVP, Marketing Lisa Stockmon Sr Creative Director: Robert Santangelo VP, Marketing & Creative Services: Martanne Kaczmarkiewicz
Ad Agency: Interplanetary Sr Producer: Terry DeBonis Partner, Creative Director: Bruce Lee Partner, Creative Director: Jill McClabb Art Director: Chris Parker Managing Director: Joe Dessi Production Co: Table Of Content Director: Rick Knief Producer: Michelle Towse
Elastic Director Angus Wall shakes off the doldrums of winter with a vibrant, pastel-hued ad for the 2013 Chevy Spark entitled "Dance In Paris" and featuring the song Cha Cha Cha by Jimmy Luxury. Working via Commonwealth, Wall guides five colorful ladies and their matching Chevy through the streets of Paris for a day of shopping and adventure. On the way, the five Spark's spin and swerve in a gorgeous ballet, courtesy of the VFX and editorial pros at Elastic sister companies Rock Paper Scissors and a52.
Credits: Agency: Commonwealth Chief Creative Officer: Linus Karlsson Vice Chief Creative Officer: Andreas Dahlqvist Executive Creative Director: Matt Canzano Chief Production Officer: Brian DiLorenzo Director of Content: Jeff Beverly Senior Producer: Kelly Balagna SVP, Executive Music Producer: Peter Gannon Talent Manager: Stacy Swann
Production Company: Elastic Director: Angus Wall DP: Sal Totino Executive Producer: Jennifer Sofio Hall, Megan Meloth Line Producer: Jason Sterman, Melinda Nugent Production Designer: Julian Laverdiere Wardrobe Sylist: Alix Friedberg Casting: House Casting
Editorial Company: Rock Paper Scissors Editor: Jamie Foord Assistant Editor: Chancler Haynes Executive Producer: Carol Lynn Weaver Producer: Juliet Batter
VFX: a52 VFX Supervisor: Andy McKenna CG Supervisor: Kirk Shintani 2D VFX Artists: Andy McKenna, Andy Barrios, Cameron Coombs 3D Artists: Kirk Shintani, Andy Lewis, Ian Ruhfass, Cody Woodard, Frantz Vidal, Erin Clark, Adam Carter, Chris Janney, Joe Chiechi Executive Producer: Jennifer Sofio Hall, Megan Meloth Producer: Scott Boyahan
Music Title: “Cha Cha Cha” Artist: Jimmy Luxury Music Writers: James D’Angelo, Leo Johns, Jimmy Kelleher, Marc Lanjean, Henri Salvador, Marcel Stellman
Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of "Kraš" and the English word "crush" in the campaign headline: "I have a Kraš on you". The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange 'love' messages with their Facebook friends.
We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users' personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall.
Creative Credits: Advertised brand: Kraš Advert title: I have a Kraš on you Translation of headline to English:I have a crush on you Advertising Agency: Drap, Zagreb, Croatia Creative Director: Davor Runje Art Director: Ana Petak Copywriter: Ivan Durgutovski, Aleksa Tatalović Illustrator: Ivan Durgutovskiours Video production: Leptir.tv
New ad for the VW Beetle convertible model; "Mask" is a lesson in winter driving and shopping attire. Now every day is a top down day in the all-new Beetle Convertible.
Credits: Creative Agency: Deutsch Chief Creative Officer: Mark Hunter Group Creative Director: Michael Kadin Group Creative Director: Matt Ian Senior Art Director: Paul Oberlin Senior Copywriter: Matt Sherman Director of Integrated Production: Vic Palumbo Director of Content Production: Victoria Guenier Executive Integrated Producer: Jim Haight Production Company: Biscuit Filmworks Director: Noam Murro Editorial Company: Spot Welders Editor: Haines Hall Post Facility: The Mill Music/Composer: “Trololo” by Eduard Khil
Whole Foods Market puts it's farm-to-market shopping experience on display in their latest commercial: Food, From A Happy Place that is set to a delightful remake Halle Petro's "The Green Grows All Around" song.
Credits: Creative Ad Agency: Olson CCO: Dennis Ryan Client: Whole Foods Market ECD: Mike Fetrow Group Creative Head: Jeff Berg Creative Director: Nina Orezzoli Copywriter: Monique Thomas Senior Designer: Lindsey Wright Designer: Jesse Mitchell Head of Broadcast: Joel Dodson Producer: Henni Iwarsson Prod. Co.: Park Pictures Director: Terri Timely Line Producer: David Lambert Editorial: Butcher Edit Music: Nylon Studios Color: Company 3 Online: Drive Thru Final Mix: Pixel Farm
In an era where digital and electronic inventions are consuming hours of our lives, its toys and devices are also making an impact on the way children play. Remember when fun was governed by games and activities like Red Rover, I Spy, Couch Forts and Hopscotch?
Kol Kid is helping parents and their children put down their devices with the launch of a cool new web app (Play Engine) that generates endless, simple play ideas like finger puppets, Simon Says or how to make a homemade printing press, for example. Kol Kid is a Toronto-based children’s store, making a stand to celebrate the value of simple play and illuminate the insight that tech toys can’t always fulfill the tactile joy of simple toys. Kol Kid has also released three online spots to springboard this communications campaign and help reinforce the store’s purchasing philosophy, which is to sell toys that fosters children’s imagination and play habits.
PRESS: Kol Kid’s new campaign by Tribal Worldwide — Toronto helps parents rediscover the value of simple play
In an era where so many digital and electronic toys task kids with a touch of a screen or hit of a button, Kol Kid, a Toronto-based children’s store is launching a new communications campaign that celebrates the value of simple play.
“After shopping at Kol Kid a few times I noticed they didn’t carry a single electronic toy,” says Sanya Grujicic, senior copywriter, Tribal Worldwide — Toronto. “After chatting with Lisa, the owner, our team soon realized there was a philosophy to her store that was much bigger than just toys. Technology is fundamentally changing the way children play.”
Developed by Tribal Worldwide – Toronto, the campaign launches with three 30-second web videos, directed by Tom Feiler of Code Film, that cleverly communicate how tech toys can’t always fulfil the tactile joy of simple toys.
“I’ve always been particularly tuned into childhood development,” says Kol Kid owner Lisa Miyasaki. “I’ve never been interested in toys that do the playing for you. We’ve always carried toys that are tactile and open-ended. Toys that foster a child’s imagination and allow them to create their own play scenarios.”
Putting the spotlight back on simple play activities that many parents grew up with, Kol Kid and Tribal have also launched Play Engine. A web app that generates endless, simple play ideas like finding shapes in the clouds, Simon Says or how to make a homemade printing press, for example. The playful app harnesses the utility of technology to help parents discover hours of imaginative, play ideas. Ultimately, helping kids and parents put down their devices.
In addition to the videos and the Play Engine, Tribal Worldwide — Toronto also refreshed the design of Kol Kid’s website adding new content and in-store photography by Tom Feiler, that helps bring the store's philosophy to the forefront. Print advertising and in-store signage are being developed as well, to further round out the campaign and drive traffic to the store.
Credits: Creative Advertising Agency: Tribal Worldwide, Toronto, Canada Managing Director: Andrew McCartney Creative Directors: Louis-Philippe Tremblay, Denise Rossetto Copywriters: Sanya Grujicic, Tiffany Chung Art Director: Andrew Bernardi Agency Producer: Andrew Schultze Strategy: Lisa Hart, Dino Demopoulos Production Company: Code Film Director: Tom Feiler Director of Photography: Alan Lukatela Cameraman: Andrew Easson, Michael Tung Sound: Shawn Kirkby Line Producer: Magda Czyz Post-Production Company: School Editing Editor: Kyle McNair Online Editor: Paul Binney Colourist: Jason Zukowski Audio House: Pirate Toronto Audio House Director: Stephanie Pigott Audio House Engineer: Jared Kuemper Casting Agency: Andrew Hayes, Powerhouse Casting
ÖL MÖRK now at available at IKEA, no it's not a new end table or a book shelve, it's beer! Öl Mörk, dark lager beer, it's alcohol content 4.7% and you can get it while shopping for a new BESTÅ wall unit and eating those little meatballs at IKEA.
Gwen Stefani and No Doubt debut and promote their new album "Push and Shove" exclusively with Target, the song "One More Summer" was featured in the commercial. Below a quick behind the scenes of the commercial featuring the entire band. Gwen says "We love target"...do you think we'll ever catch her shopping there? See the Pink "Try" Target ad from the CD The Truth About Love here.
Credits: Ad Agency: Motion Theory Spots: Target "No Doubt" Production Company: MTh Director: Mathew Cullen DP: Shawn Kim Executive Producer: Javier Jimenez Producer: Rob Newman Post Production Company: Mirada Head of VFX and Animation: John Fragomeni Executive Producer: Patrick Nugent VFX Supervisor: Michael Shelton Creative Directors: Kaan Atilla, Francisco Ruiz Velasco Art Director: Daryn Wakasa Editors: Jeff Consiglio, Bryan Keith Post Producer: Leighton Greer Production Manager/HR Director: Tina Van Delden Production Coordinator: Derek Johnson Flame: Dave Stern, Michael Vaglienty Designers: Vlad Almonnord, Jaguar Lee, Erika Lee, Clara Moon, Jane Ro, Amy Wang, Jing Zheng Designer/Animators: Ivan Cruz, Evan di Leo, Frank Lin, Giancarlo Rondadi Generalists: Billy Maloney, Brandon Thomas, Jerry Weil Modeler: Christian Argueta Matte Painter: Thom McKay Price Lighters: Rommel Calderon, Nic Leach, Eric Pender
As part of a brand re-launch, Lil-Lets has created a new campaign aimed at encouraging women to embrace their femininity.
Women’s bodies work in amazing ways and Lil-Lets knows why women feel the way they do during their cycle. The new campaign positively embraces this knowledge and shares it with an unexpected edge that may surprise women themselves.
Using striking headlines and intriguing insights including ‘HORNY’ which reveals that “if your period makes you feel a bit horny, it’s because your body knows an orgasm is one of the best, natural ways to ease the discomfort of cramps”, the campaign hopes to connect with today’s woman and recruit a new younger generation to the brand, as well as appealing to loyalists.
The press campaign will appear in women’s monthlies and weeklies. The digital campaign features True and False questions linking to an interactive Body iQ quiz that tests the nation’s knowledge of how the body works, including everything from orgasms to the shopping gene.
Clodagh Ward, Director of Marketing at Lil-Lets, said; “At Lil-Lets we are passionate about celebrating femininity and all there is to love about being a woman. The campaign devised by Leagas Delaney brings this vision to life and underpins what we are all about – we know that periods are a natural part of a woman’s life and we are in tune with how it makes you feel.”
Nigel Roberts, Creative Director at Leagas Delaney, said; “We wanted to create a campaign that was different to the category. Candid references to why your body works the way it does during your period has grown-up honesty to it.”
The press ads will feature new packaging and highlight key products outside of their heritage in tampons, including applicator tampons and towels.
Credits: Creative Director: Nigel Roberts Associate Creative Director: Timo Klaarenbeek Art Director: Chris Felstead Copywriter: Adam Arber Digital Art Director: Kalle Everland Digital Copywriter: Will Pike Account Director: Layla Potter Agency Producer: Alexa Easterby/Ben McMullen/Amy Chalkley Photographer: Jo Metson Scott
Here is an early look at the future of designing your next Toyota purchase with the help of a Google+ Hangout before you walk in to the dealer to buy it. The Collaborator will allow you (with the help of your friends) pick colors, add features, preview your features and options, save it and if you have questions, a Toyota Expert is online and at the ready to help. The prototype is still in development and yet not available online but from the preview video released, it looks like a fun way to preview your next Prius.
Toyota and Google+ have teamed up to make car shopping a little more social with Collaborator. We are proud to share the Toyota Collaborator prototype at Google I/O, and look forward to releasing it to consumers in the future.
