The new NBA Finals 2013 ad campaign, "FOREVER is BIG" celebrates Dirk Nowitzki in "Forever Dirk."
The first to celebrate current NBA players who are on their way to becoming legends because of successful Finals moments that live on and resonate in pop-culture forever. In this commercial, we see Dallas Mavericks superstar Dirk Nowitzki make an incredible signature fade away jump shot in Game 6 of the 2011 NBA Finals against the Miami Heat. Dirk remains suspended in time as we see this same iconic moment depicted all over the world in various ways, from cardboard cutouts to toy figurines, representing the different ways the moment is remembered in our collective consciousness. The spot ends by returning to the scene of the play to find Dirk suspended forever in place where this game-changing moment happened. "FOREVER is BIG."
Credits: Ad Agency: Goodby, Silverstein & Partners, USA Executive Creative Director: Jeff Goodby Creative Directors: Nick Klinkert, Adam Reeves Copywriter: Nick Morrissey Art Director: Tim Green Producer: Benton Roman
NBA star Kevin Durant has issues with his pj's in a new ad for Sprint Mobile entitled "Pajamas".
Unlimited NBA from Sprint changes everything. NBA fans who have Truly Unlimited Data from Sprint can watch so much NBA coverage, they might experience some unusual changes.
Here is a great new ad for the NBA entitled "So Happy Together". The commercial features some of the biggest heads, I mean names in the NBA (D. Wade, Lebron James, Kobe, Shane Battier, Pierce and many more) who appear as bobble heads and all singing the song "So Happy Together."
Credits: Advertising Agency: Goodby Silverstein & Partners Client: NBA
With the new face scanning technology for PS4 and Xbox One, James Harden calls upon The Beard Guru to help him put his best face forward.
Credits: In NBA 2K15, for the first time ever, you’ll be able to scan your face into the game. The closest the majority of us will ever get to experience what it’s like to play in the NBA, just got a whole lot closer. And to make sure you’re putting your best face forward, you might want to call in the experts. Advertising Agency: CP+B, USA Executive creative director: Sue Anderson Creative directors: Cameron Harris, Hoj Jomehri Senior art director: Nicholas Loftus Copywriter: Joel Kaplan Junior copywriter: Alex Behles Junior art director: Chad Ford Director of video production: Kate Hildebrant Executive integrated producer: Sloan Schroeder Integrated producer: Addison Born Production company: Far & Wide Director: HAM Line producer: Gabrielle Yuro Director of photography: Trent Opaloch Editorial company: Lost Planet Editor: Max Koepke Assistant editor: Federico Brusilovsky Post producer: Karena Ajamian Executive producer: Robert Owens Post production: Method Flame artist: Noah Caddis Mix company: Lime Studios Audio engineers: Matt Miller, Mark Meyheus Color design company: Company 3 Colorist: Stefan Sonnenfeld Group accound director: Ryan Skubic Content manager: Jake Welch Director of business affairs: Nancy Espinal Senior business affairs manager: Rebecca Williams Group director, planning: David Measer
Take a look at the Special Christmas Day jerseys that our favorite NBA Superstars will be wearing on December 25th in this new commercial. The spot features a musical dribble to the tune "Carol of the Bells" by NBA stars: Howard, Melo, Johnson, Westbrook and D-Wade.
Credits: Ad Agency: Goodby Silverstein & Partners, USA Executive Creative Director: Jeff Goodby Creative Director: Nick Klinkert, Marty Senn Art Director: Nick Luckett ACD/Copywriter: Pete Harvey Director of Broadcast Production: Cindy Fluitt Executive Producer: Tod Puckett Producer: Stephanie DeNatale Production Company: Park Pictures Director: Michael FitzMaurice Executive Producer: Mary Ann Marino Producer: Ron Cosentino Director of Photography: Michael FitzMaurice Production Designer: Bruce Shibley Editorial Company: eLevel Films Editor: Erik Johnson Assistant Editor: Quinn Moticka Producer: Ana Orrach
Spike Lee directs and stars in the newest commercial for the NBA entitled "The King of New York" which tells the story of Bernard King and his legendary Knick's 60-point game against the Nets on Christmas day back in 1984.
Music and song title is "Get Up Stand Up" by Public Enemy from Most of My Heroes STILL Don't Appear on NO Stamp.
Credits: Creative Agency: Goodby Silverstein & Partners Client: NBA Director: Spike Lee
In the new ESPN NBA ad (from the RV campaign) Anthony Davis and Mike Breen try to comfort Hugo the Hornet in a difficult situation after a bug splatters on the RV's windshield.
Credits: Agency: Wieden + Kennedy New York ECD: Scott Vitrone ECD: Ian Reichenthal CD: Brandon Henderson CD: Stuart Jennings CW: Scott Mahoney AD: Craig Evans Head of Content Productions: Lora Schulson EP: Temma Shoaf Producer: Winslow Dennis Prod. Co.: O Positive Director: David Shane Editor: Mackenzie-Cutler VFX: The Mill Mix: Heard City
With the NBA season set to Tip-Off the 2012 season October 30th, actually that's the KIA Tip-Off, ad agency Goodby Silverstein & Partners created the commercial "Countdown". The ad features NBA stars Andre Iguodala, Andrew Bynum, Kobe Bryant, Kevin Garnett, Stephen Curry, Joakim Noah, and Blake Griffin as they gear up for the roar of the crowd and the start of another season.
Credits: Agency: Goodby Silverstein & Partners Co-Chairman/ Creative Director: Jeff Goodby Creative Director: Marty Senn Creative Director: Nick Klinkert Copywriter: Zac Spector Copywriter: Dave Bird Art Director: Michael Gurman Executive Producer: Tod Pucket Producer: Timothy Plain Production Company: Bob Industries Director: Spencer Susser Executive Producers: TK Knowles, John O’Grady, Chuck Ryant Production Supervisor: Rachel Slayback Production Manager: Bart Lipton Editorial Company: Arcade Edit Editor: Kim Bica Managing Partner/EP: Damian Stevens Executive Producer: Nicole Visram Post Producer: Denice Hutton
The NBA "Live Forever" TNT commercial that first aired on Christmas Day is driving basketball fans crazy with excitement. A really heart felt spot that tugs on every fans emotions all set the beautiful music of Drew Holcomb & The Neighbors and their song "Live Forever."
Lyrics to the NBA Live Forever ad: Take Courage, when the road is long Don't ever forget that You are never alone Some people say faith is a childish game Play on, children, like it's Christmas day I want you to live forever Underneath the sky so blue I want you to live forever Underneath the sky so blue Oh yeah, I want you to live forever Underneath the sky so blue Oh, I want you to live forever Underneath the sky so blue...
In this last NBA Finals 2013 commercial, Forever Kobe, we are mesmerized by Lakers megastar Kobe Bryant's incredible slam dunk in the 2002 Finals against the Nets. Kobe remains suspended in air, which triggers a number of iconic pop-culture moments transcending in various way — from street art to a video game avatar, to a wedding cake topper, representing the impact the NBA Finals has on the world. We arrive back to the arena to find Kobe still suspended in his heroic moment symbolizing, "Forever is BIG."
Credits: Music by multi-Grammy Award winning hip-hop artist Mos Def, "Life in Marvelous Times." Creative Ad Agency: Agency: Goodby Silverstein & Partners
Carmelo Anthony hires a team of "extra Melos" to wear all his Approved Foot Locker gear at the same time in the new Foot Locker TV ad. The Tear Away commercial featuring James Harden and Russell Westbrook with the mustard is below.
James Harden likes to keep his Approved Foot Locker gear fresh. Russell Westbrook tests the limits of that dedication. So he always wears more than one. The Beard wins. Approved.
The third commercial entitled "Yacht" features Westbrook, Harden, Love and even Chris Bosh is the best of the Foot Locker ads.
Russell Westbrook, James Harden and Kevin Love are sporting new Foot Locker Approved gear. There's no way they're getting it wet. Chris Bosh wants to see how far they'll go.
And finally, here is a quick behind the scenes video of the four NBA stars from the making of the "Approved" spot.
Credits: Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Senior Creative Directors: Chris Beresford-Hill, Dan Lucey Associate Creative Director / Copywriter: Alex Taylor Associate Creative Director / Art Director: Jason Stefanik Executive Producer: Anthony Curti Assistant Producer: Lawrence Chen Music Producer: Melisa Cheste
We Are All Watching: Westbrook is the second in the series of NBA Playoffs 2013 commercials. This spot takes us around the world for a glimpse at fans from Buenos Aires to Beijing watching Oklahoma City Thunder's Russell Westbrook in the pivotal game 5 against the Los Angeles Lakers in the Western Conference Finals. Tied at 70 in the third quarter, Westbrook intercepts a pass to Kobe Bryant then races down the court. Westbrook is fouled and he puts up a spectacular shot which was the catalyst to win the series.
Credits: AGENCY: Goodby Silverstein & Partners Executive Creative Director: Jeff Goodby Creative Director: Nick Klinkert Creative Director: Adam Reeves Copywriter: Nick Morrissey Art Director: Tim Green Producer: Benton Roman Executive Producer: Tod Puckett Director of Broadcast Production: Cindy Fluitt Account Director: Jason Bedecarre Account Manager: Janice McManemy Account Manager: Heather Morba Senior Business Affairs Manager: Julie Petruzzo PRODUCTION COMPANY: Biscuit Filmworks Director: Christopher Riggert Managing Director: Shawn Lacy Executive Producer: Holly Vega Head of Production: Rachel Glaub Line Producer: Rick Jarjoura Director of Photography: Tim Hudson Production Designer: Seba Serra EDITORIAL: Spot Welders Editor: Brad Waskewich Assistant Editor: Kai Yu Executive Producer: Joanne Ferraro Producer: Ellen Lavery VISUAL EFFECTS: Method VFX Supervisor: Ben Walsh Executive Producer: Stephanie Gilgar Producer: Pip Malone Co-ordinator: Zack Whitley Lead Flame: Matt Trivan Flame: Mike Plescia Paint: Pam Gonzales Roto: Scott Crafford, Daniel Linger MIX: Lime Sound Engineer: Rohan Young Executive Producer: Jessica Locke MUSIC: Human
"We Are All Watching" is the first in a series of NBA Playoffs 2013 commercials. This spot features reigning Champion LeBron James in his most acclaimed Playoff performance during game 7 against the Boston Celtics in the 2012 Eastern Conference Finals. Fans from all over the world are glued to their screens when James makes a spectacular alley-oop play
Credits: Advertising Agency: Goodby, Silverstein & Partners, USA Executive Creative Director: Jeff Goodby Creative Directors: Nick Klinkert, Adam Reeves Copywriter: Nick Morrissey Art Director: Tim Green Producer: Benton Roman Executive Producer: Tod Puckett Director of Broadcast Production: Cindy Fluitt Account Director: Jason Bedecarre Account Managers: Janice McManemy, Heather Morba Senior Business Affairs Manager: Julie Petruzzo Production Company: Biscuit Filmworks Director: Christopher Riggert Managing Director: Shawn Lacy Executive Producer: Holly Vega Head of Production: Rachel Glaub Line Producer: Rick Jarjoura Director of Photography: Tim Hudson Production Designer: Seba Serra Editorial: Spot Welders Editor: Brad Waskewich Assistant Editor: Kai Yu Executive Producer: Joanne Ferraro Producer: Ellen Lavery Visual Effects: Method VFX Supervisor: Ben Walsh Executive Producer: Stephanie Gilgar Producer: Pip Malone Co-ordinator: Zack Whitley Lead Flame: Matt Trivan Flame: Mike Plescia Paint: Pam Gonzales Roto: Scott Crafford, Daniel Linger Mix: Lime Sound Engineer: Rohan Young Executive Producer: Jessica Locke Music: Human
The NBA is out with two new commercials, "The Disappearing Act" is directed by Spike Lee and stars Magic Johnson, Steve Nash, and Chris Paul.
CP3 bursts on and off the court in a puff of smoke, so fast that at one point he leaves the court and appears at a table in a diner with other point guard greats, Magic and Nash. In a flash, CP3 is headed back to the hoop and scores!
Credits: Ad Agency: Goodby Silverstein & Partners.
Check out Chris Paul in the "Born To Assist" State Farm Insurance ad, this kid can act too.
Check out the newest NBA BIG commercial, "Brandon & Monta," a take on the iconic 70's sitcom, Laverne & Shirley — the original Milwaukee duo. The commercial highlights the chemistry between Brandon Jennings and Monta Ellis to the sound of the Laverne & Shirley theme song, "Making our Dreams Come True" by Norman Gimbel and Charles Fox.
Credits: AGENCY: Goodby Silverstein & Partners Executive Creative Director: Jeff Goodby Creative Director: Nick Klinkert Creative Director: Adam Reeves Copywriter: Nick Morrissey Art Director: Meaghan Oikawa Producer: Benton Roman Executive Producer: Tod Puckett Director of Broadcast Production: Cindy Fluitt Account Director: Jason Bedecarre Account Manager: Janice McManemy Account Manager: Heather Morba Senior Business Affairs Manager: Julie Petruzzo EDITORIAL: Final Cut Editor: Matt Murphy Assistant Editor: Chris Amos Senior Producer: Suzy Ramirez Executive Producer: Saima Awan VISUAL EFFECTS: MPC Telecine: Mark Gethin Lead 2D Artist: Ben Davidson Executive Producer: Asher Edwards Producer: Juliet Tierney MIX: Lime Sound Engineer: Loren Silber Executive Producer: Jessica Locke
Charles Barkley teams up with Weight Watchers in new "Lose Like a Man" online ad campaign. Weight Watchers International, recently introduced National Basketball Association (NBA) Hall of Famer and current "NBA on TNT" studio analyst Charles Barkley as the ambassador of its new Weight Watchers for Men campaign. The dominant and outspoken former power forward and current television personality will appear in print, broadcast, and online marketing beginning December 25, 2011, as part of the new "Lose Like a Man" advertising platform.
Above, a behind the scenes of a Weight Watchers commercial with Charles Barkley as he talks about his decision to get healthy.
Charles Barkley tells us why he's getting healthy with Weight Watchers in this commercial "Being A Role Model."
This 45 second film debuted on 12 in-arena screens and projected on the court before player introductions at Nets season opener on November 3, and will be shown at home games throughout the season and used in other promotional capacities. Three important elements came into play with the film. Not only would it be debuted before the team’s season opener, but the game also marked the first game of the high-visibility Brooklyn franchise and the initial game at the NBA’s newest arena, the Barclays Center.
The Famous Group, who have worked with the Nets since 1997, developed the theme “Arrival in Brooklyn” and conducted a live action shoot portraying Nets players in and around the new arena. Stars such as Deron Williams, Joe Johnson, Gerald Wallace and Kris Humphries, are shown arriving by taxi, subway and sidewalk, intercut with shots of uniformed players inside the Barclays Center. The film adheres to the Nets‘ iconic black & white branding, shot entirely in b&w and featuring players dressed in white shirts and black suits and ties. The film’s feel is reflected in the score, an original hip-hop track composed and performed by John Forté entitled “Brooklyn.” “We wanted an idea that was as big and grand as the Barclays Center, and fresh and cool as Brooklyn,” said Andrew Isaacson, executive producer, The Famous Group. “This film captures that attitude.”
Credits: Client: Brooklyn Nets Project: “Arrival to Brooklyn” in-arena game day open Production Company: The Famous Group, LA/NY The Famous Group Directors – Jesse Austin and Hemu Karadkar Executive Producer – Andrew Isaacson Producer – Will Hyde Art Director – Jesse Austin Editors – Steve Davis and Jaron Halmy Production Coordinator – Brandon Grabowski Animator – Luis Gonzalez Animator – Rachel Arnold Animator – John Dougherty Line Producer — Jennifer Pearlman Production Supervisor – Jessica O'Brien Director of Photography – Connor O'Brien Music: “Brooklyn – Something to Lean On” – John Forté Brooklyn Nets Senior VP, Event Marketing & Community Relations — Petra Pope Director, Game Presentation — Paul Kamras Video Manager — Rich Mallon Video Coordinator – Paul Connors
NBA star Jeremy Lin stars in ESPN's latest ad from the This Is Sports Center campaign...Jay Crawford always looks forward to working with a Harvard graduate.
Here's a new commercial for Turkish Airlines featuring NBA 30,000 point man Kobe Bryant and soccer star Lionel Messi. The two sporting icon get showoff their competitive spirit as they try to out do each other and win over the admiration of the kid before the stewardess wins in the end with a bowl of ice cream.
Nike Basketball celebrate Lebron James and his first NBA Championship with a new TV ad entitled "The Ring Maker". Features the music of Marvin Gay song is "I Want You."
