Spike Lee directs and stars in the newest commercial for the NBA entitled "The King of New York" which tells the story of Bernard King and his legendary Knick's 60-point game against the Nets on Christmas day back in 1984.
Music and song title is "Get Up Stand Up" by Public Enemy from Most of My Heroes STILL Don't Appear on NO Stamp.
Credits:
Creative Agency: Goodby Silverstein & Partners
Client: NBA
Director: Spike Lee