The NBA is out with two new commercials, "The Disappearing Act" is directed by Spike Lee and stars Magic Johnson, Steve Nash, and Chris Paul.
CP3 bursts on and off the court in a puff of smoke, so fast that at one point he leaves the court and appears at a table in a diner with other point guard greats, Magic and Nash. In a flash, CP3 is headed back to the hoop and scores!
Credits: Ad Agency: Goodby Silverstein & Partners.
Check out Chris Paul in the "Born To Assist" State Farm Insurance ad, this kid can act too.
The NBA "Live Forever" TNT commercial that first aired on Christmas Day is driving basketball fans crazy with excitement. A really heart felt spot that tugs on every fans emotions all set the beautiful music of Drew Holcomb & The Neighbors and their song "Live Forever."
Lyrics to the NBA Live Forever ad: Take Courage, when the road is long Don't ever forget that You are never alone Some people say faith is a childish game Play on, children, like it's Christmas day I want you to live forever Underneath the sky so blue I want you to live forever Underneath the sky so blue Oh yeah, I want you to live forever Underneath the sky so blue Oh, I want you to live forever Underneath the sky so blue...
Spike Lee directs and stars in the newest commercial for the NBA entitled "The King of New York" which tells the story of Bernard King and his legendary Knick's 60-point game against the Nets on Christmas day back in 1984.
Music and song title is "Get Up Stand Up" by Public Enemy from Most of My Heroes STILL Don't Appear on NO Stamp.
Credits: Creative Agency: Goodby Silverstein & Partners Client: NBA Director: Spike Lee
Here is a great new ad for the NBA entitled "So Happy Together". The commercial features some of the biggest heads, I mean names in the NBA (D. Wade, Lebron James, Kobe, Shane Battier, Pierce and many more) who appear as bobble heads and all singing the song "So Happy Together."
Credits: Advertising Agency: Goodby Silverstein & Partners Client: NBA
Here's a new commercial for Turkish Airlines featuring NBA 30,000 point man Kobe Bryant and soccer star Lionel Messi. The two sporting icon get showoff their competitive spirit as they try to out do each other and win over the admiration of the kid before the stewardess wins in the end with a bowl of ice cream.
Take a look at the Special Christmas Day jerseys that our favorite NBA Superstars will be wearing on December 25th in this new commercial. The spot features a musical dribble to the tune "Carol of the Bells" by NBA stars: Howard, Melo, Johnson, Westbrook and D-Wade.
Credits: Ad Agency: Goodby Silverstein & Partners, USA Executive Creative Director: Jeff Goodby Creative Director: Nick Klinkert, Marty Senn Art Director: Nick Luckett ACD/Copywriter: Pete Harvey Director of Broadcast Production: Cindy Fluitt Executive Producer: Tod Puckett Producer: Stephanie DeNatale Production Company: Park Pictures Director: Michael FitzMaurice Executive Producer: Mary Ann Marino Producer: Ron Cosentino Director of Photography: Michael FitzMaurice Production Designer: Bruce Shibley Editorial Company: eLevel Films Editor: Erik Johnson Assistant Editor: Quinn Moticka Producer: Ana Orrach
Kyrie Irving (aka Uncle Drew) joins Team Approved in the latest commercial from Foot Locker with some serious hang time. Irving hates these cinematic dunks, but it gives him time to clip his nails, eat take-out, admire a Koala, read a book, make a phone call and even change his clothes twice before just lobbing the ball to the hoop.
Credits: Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Senior Creative Director: Chris Beresford-Hill, Dan Lucey Associate Creative Director: Alex Taylor, Jason Stefanik Production Company: O Positive
In the new ESPN NBA ad (from the RV campaign) Anthony Davis and Mike Breen try to comfort Hugo the Hornet in a difficult situation after a bug splatters on the RV's windshield.
Credits: Agency: Wieden + Kennedy New York ECD: Scott Vitrone ECD: Ian Reichenthal CD: Brandon Henderson CD: Stuart Jennings CW: Scott Mahoney AD: Craig Evans Head of Content Productions: Lora Schulson EP: Temma Shoaf Producer: Winslow Dennis Prod. Co.: O Positive Director: David Shane Editor: Mackenzie-Cutler VFX: The Mill Mix: Heard City
With the NBA season set to Tip-Off the 2012 season October 30th, actually that's the KIA Tip-Off, ad agency Goodby Silverstein & Partners created the commercial "Countdown". The ad features NBA stars Andre Iguodala, Andrew Bynum, Kobe Bryant, Kevin Garnett, Stephen Curry, Joakim Noah, and Blake Griffin as they gear up for the roar of the crowd and the start of another season.
Credits: Agency: Goodby Silverstein & Partners Co-Chairman/ Creative Director: Jeff Goodby Creative Director: Marty Senn Creative Director: Nick Klinkert Copywriter: Zac Spector Copywriter: Dave Bird Art Director: Michael Gurman Executive Producer: Tod Pucket Producer: Timothy Plain Production Company: Bob Industries Director: Spencer Susser Executive Producers: TK Knowles, John O’Grady, Chuck Ryant Production Supervisor: Rachel Slayback Production Manager: Bart Lipton Editorial Company: Arcade Edit Editor: Kim Bica Managing Partner/EP: Damian Stevens Executive Producer: Nicole Visram Post Producer: Denice Hutton
Carmelo Anthony hires a team of "extra Melos" to wear all his Approved Foot Locker gear at the same time in the new Foot Locker TV ad. The Tear Away commercial featuring James Harden and Russell Westbrook with the mustard is below.
James Harden likes to keep his Approved Foot Locker gear fresh. Russell Westbrook tests the limits of that dedication. So he always wears more than one. The Beard wins. Approved.
The third commercial entitled "Yacht" features Westbrook, Harden, Love and even Chris Bosh is the best of the Foot Locker ads.
Russell Westbrook, James Harden and Kevin Love are sporting new Foot Locker Approved gear. There's no way they're getting it wet. Chris Bosh wants to see how far they'll go.
And finally, here is a quick behind the scenes video of the four NBA stars from the making of the "Approved" spot.
Credits: Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Senior Creative Directors: Chris Beresford-Hill, Dan Lucey Associate Creative Director / Copywriter: Alex Taylor Associate Creative Director / Art Director: Jason Stefanik Executive Producer: Anthony Curti Assistant Producer: Lawrence Chen Music Producer: Melisa Cheste
In this last NBA Finals 2013 commercial, Forever Kobe, we are mesmerized by Lakers megastar Kobe Bryant's incredible slam dunk in the 2002 Finals against the Nets. Kobe remains suspended in air, which triggers a number of iconic pop-culture moments transcending in various way — from street art to a video game avatar, to a wedding cake topper, representing the impact the NBA Finals has on the world. We arrive back to the arena to find Kobe still suspended in his heroic moment symbolizing, "Forever is BIG."
Credits: Music by multi-Grammy Award winning hip-hop artist Mos Def, "Life in Marvelous Times." Creative Ad Agency: Agency: Goodby Silverstein & Partners
