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We Are All Watching LeBron James — NBA Playoffs Commercial

"We Are All Watching" is the first in a series of NBA Playoffs 2013 commercials. This spot features reigning Champion LeBron James in his most acclaimed Playoff performance during game 7 against the Boston Celtics in the 2012 Eastern Conference Finals. Fans from all over the world are glued to their screens when James makes a spectacular alley-oop play

Advertising Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Managers: Janice McManemy, Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Production Company: Biscuit Filmworks
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Line Producer: Rick Jarjoura
Director of Photography: Tim Hudson
Production Designer: Seba Serra
Editorial: Spot Welders
Editor: Brad Waskewich
Assistant Editor: Kai Yu
Executive Producer: Joanne Ferraro
Producer: Ellen Lavery
Visual Effects: Method
VFX Supervisor: Ben Walsh
Executive Producer: Stephanie Gilgar
Producer: Pip Malone
Co-ordinator: Zack Whitley
Lead Flame: Matt Trivan
Flame: Mike Plescia
Paint: Pam Gonzales
Roto: Scott Crafford, Daniel Linger
Mix: Lime
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke
Music: Human

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We Are All Watching LeBron James — NBA Playoffs Commercial + sports ads