IKEA is launching a new campaign in the UK and Ireland, titled ‘Make Room for Your Life’, which examines how good storage can improve your life at home. The work continues the brand’s new strategy to demonstrate an understanding of the everyday challenges that people face in their homes.

‘Make Room for Your Life’, which launches on 19th January, explores IKEA’s storage ranges and highlights a wide range of smart solutions for everyday storage problems. The campaign uses the insight that poor storage doesn’t just cause mess and clutter, it also affects our relationships and the people we live with. By illustrating the effects of poor storage, the new spot demonstrates that making room for your life through good storage can be the first step towards happiness and wellbeing.

The campaign launches with the TV ad ‘Living Together’ in the UK and Ireland on 19 January. The spot, created by the agency Mother, shows a couple kept apart by a maze of mess. However, thanks to smart storage solutions from IKEA, the couple can tidy their way through the maze, removing the clutter from their lives to finally meet across a KIVIK sofa bed.

‘Living Together’ features a cover version of the Bee Gees song ‘Living Together’ by the band An Escape Plan. Three versions of the TV advert have been produced and include 60” and 30” adverts that run until 23 March on TV as well as a full length music video running online at http://www.youtube.com/ikeauk. The campaign also features outdoor, press ads and two filmed documentaries that will be launching on 11 February on the IKEA UK YouTube page.

Peter Wright, IKEA UK and Ireland Marketing Manager, said, “With the second burst of our new brand campaign it is our ambition to continue the revitalisation and transformation of IKEA brand in the UK and Ireland. ‘Make Room for Your Life’ demonstrates our understanding of everyday life at home and the problems that a lack of good storage gives everybody. We hope to show that we are more relevant than ever to help with consumers’ everyday challenges and ultimately for more consumers to choose IKEA more often for their home furnishing needs.”

The campaign is also integrated into the IKEA FAMILY loyalty programme with a series of editorial-style e-newsletters, direct mail and product focused online content, created by agency LIDA. The emails direct members of the programme to further online content packed with ideas and tips to help them ‘make room for your life’ and suggest how they can cut out clutter and get sorted with storage in order to be more organised for the year ahead. They also give a taster of the new products launching in-store.

Freddy Mandy, Creative Director, at Mother, said: “The idea for the campaign came from the observation that mess and clutter in our homes keep people apart emotionally as well as physically. We decided to illustrate this in our TV spot which shows a couple unable to get to each other because their stuff forms a maze keeping them apart. They have to clean up their home in order to be together.”

“We all have that space in our homes that really isn't a space – it's a dumping ground. The direct mail piece homes in on this insight and shows that with a little help from IKEA's ingenious storage solutions, you might actually see that carpet again” says Nicky Bullard, Executive Creative Director of LIDA.

“Emily’s Story” is the true story of a child’s life threatening illness and the joy Children’s Wish Foundation brought to her and her family’s life. Beautifully animated by Crush, "Emily's Story" is one film in a campaign for the Children’s Wish Foundation via KBS+P Toronto and sponsored by Gravol.

The creative team at KBS+P Toronto, copywriter Cristina Simonetto and art director John Roberton, developed a wonderful, gentle script before looking for an animation company to bring it to life. The team at Crush team jumped at the opportunity to contribute to such poignant story, and were excited to participate in a project that not only bought a children’s story to life, but also raised awareness for such an amazing cause.

Crush’s Julia Deakin designed Emily and all the characters, and worked with Crush’s Yoho Yue and Jullian Ablaza to bring Emily’s world to life. Jullian worked with talented illustrators, Ashley Barron and Flavia Lopez to create the world using a mix of paper and other media.

Yoho Yue and Joel Tellier rigged and animated the characters, with subtlety and sensitivity to Emily’s story. The team at Apollo Music took the pictures and added a beautiful, haunting score.

Everyone who touched the project was profoundly moved by Emily’s story and are so proud of the final piece.

Every child should enjoy a life full of laughter, shared joy, and memories with the people they love. Since 1984, The Children’s Wish Foundation of Canada has granted over 17,000 wishes to children with life-threatening illnesses. Children’s Wish is proud of its tradition of never refusing a wish to an eligible child. The maker of Gravol has been proudly supporting Children’s Wish since 2008, helping kids like Emily.

Donations to the Children’s Wish Foundation of Canada can be made on Gravol’s site: http://gravol.ca/en/highlights/the-children’s-wish-foundation-of-canada/

Credits:
Agency: KBS+P, Toronto
Creative Director: Dan Pawych
Senior Art Director: John Roberton
Copywriter: 
Cristina Simonetto
Broadcast Producer: 
Clare Cashman
Account Supervisor
: Adam McClare
Account Executive: Paige Heathcote
Animation and Visual Effects: Crush
Creative Director: Gary Thomas
Senior Designer & Animator
: 
Yoho Yue
Senior Designer & Animator
: 
Julia Deakin
Designer & Animator
: Jullian Ablaza
Animator: Joel Tellier
Illustrator & Assistant Animator: 
Ashley Barron
Illustrator & Assistant Animator: Flavia Lopez
Assistant Animator: Kyle Steffler
Assistant Animator: Errol Colautti
Senior Producer
: Janice Rebelo
Executive Producer: Jo-ann Cook
Music & Sound Design: Apollo
Creative Director: Yan Dal Santo
Sound Design: Harry Knazan
Music Composers: Daenen Bramberger and Mike Wise
via: GlossyInc.

The Royal Ontario Museum unveiled The Forbidden City: Inside the Court of China’s Emperors, presented by the Robert H.N. Ho Family Foundation with Manulife as Lead Sponsor. The exhibition is on display in the Garfield Weston Exhibition Hall from Saturday, March 8 until Monday, September 1, 2014. Presented in collaboration with Beijing’s Palace Museum, the show brings to Canada for the first time approximately 250 treasures that were part of Chinese imperial life for five centuries in a city strictly off-limits to all but the emperor, his family, and his personal servants. These objects are the relics of a momentous chapter in China’s long and fascinating history.

More than 80 of the exhibition’s objects, including textiles, calligraphy, paintings, and armour, have never before travelled outside the Forbidden City. Complemented by stunning artifacts from the ROM’s own internationally celebrated Chinese collections, these objects tell captivating stories and reveal the fascinating characters that made the Forbidden City the centre of an immense empire for more than 500 years. Due to the significant number of light-sensitive textiles and paintings, there will be an extensive rotation of objects half way through the exhibition’s engagement, presenting a new opportunity to experience the stories and exquisite objects of the Forbidden City.

The ROM has partnered with Beijing’s Palace Museum to create an exhibition that uncovers untold stories about life in the courts of the Chinese emperors. Dr Chen Shen is the exhibition’s lead curator and the ROM’s Vice President, World Cultures and Senior Curator, Bishop White Chair of East Asian Archaeology. He said, “This exhibition allows Canadians to see, for the first time, the finest objects hidden from view in the Forbidden City. We have worked with our Palace Museum colleagues to develop untold stories about life in the courts of the Chinese emperors; ensuring ROM visitors will enjoy many of China’s national treasures, many of which have never left the palace. These objects — both luxurious and everyday — provide the unique opportunity to advance our understanding of the people who lived within the walls of the Forbidden City.”

Robert H. N. Ho, Founder of The Robert H. N. Ho Family Foundation, said “The Foundation is pleased to present The Forbidden City: Inside the Court of China’s Emperors in Canada. Advancing the understanding and appreciation of Chinese culture is a key mission of our foundation. Robust educational programming in support of the exhibition should encourage wider exploration by the public, especially teachers and students. The Foundation is also proud to once again be working with the ROM, an outstanding institution which together with Beijing’s Palace Museum, has developed this wonderful exhibition, bringing to life the 600-year-old imperial palace and revealing for the first time many of its treasures and secrets. ”

The ROM’s exhibition uncovers the stories of the Forbidden City and China’s last emperors who led their lives deep within the palace’s opulent interior. Through intimate encounters with everyday objects, visitors meet a cast of real characters, including emperors, court officials, concubines, and eunuchs — castrated men who served the imperial families. The ROM’s exploration of life inside the mysterious Forbidden City transports visitors through increasingly restricted areas — the palace’s great halls, grand courtyards, and intricate terraces and roofs, until visitors ultimately gain access to the most private space of all: the emperor’s personal study.

Imperial throne set, The Palace Museum, Gu115711 (throne, footstool only) © The Palace MuseumIn the exhibition’s entrance, visitors gain information about the fascinating locale before progressing into The Outer Court, the official space where the emperor displayed his power only to those invited inside. In this, the exhibition’s largest area, ceremonial bells, suits of armour, weapons and large-scale paintings tell the story of the emperors’ governing and military battles. An exhibition highlight dates to the reign of Emperor Qianlong — a throne, symbolizing his authoritative power. This area also introduces visitors to the first of several characters, including Emperors Yongzheng and Qianlong, two of the most accomplished emperors of the Qing dynasty.

The exhibition’s climatic section takes visitors inside the Emperor’s personal spaces that were once forbidden to all but the emperor. As rulers, emperors were bound to strict institutionalized governance. However, their choices were their own in collecting and personal cultivation. This area showcases some of the most exquisite objects in the imperial collection including jades, calligraphies, and ceramics and an exceedingly rare porcelain “chicken” cup, commissioned by Emperor Chenghua for his mother; only two such cups exist today in the Palace Museum. In this section, a British-made musical clock and the character of a Western missionary represent the foreign dignitaries who gained access to the Forbidden City with gifts from their homelands — pieces much admired by Qing dynasty emperors.

The Forbidden City

China’s imperial palace, known to the world as the Forbidden City, was built from 1406 – 1420. It was the center of government and home to China’s last 24 emperors of the Ming (1368 – 1644) and Qing (1644 – 1911) dynasties. Made up of about 980 buildings and 8700 rooms in over 90 architectural complexes, the Forbidden City remains to this day the largest palace complex in history. Once strictly forbidden to all but the emperors, their families, servants, invited guests, and most trusted officials, the palace gates are now open to all.

The Palace Museum

The Forbidden City became the Palace Museum in 1925, one year after the last emperor was forced into exile. Located in the heart of Beijing, the magnificent site spans over 720,000 square metres and houses the largest collection of China’s imperial treasures. Designated by China’s State Council as one of that country’s most important protected cultural heritage sites in 1961, it became a UNESCO World Heritage site in 1987. Today, it is considered one of the world’s most important museums. Popularly called The Forbidden City, it houses over 1.8 million art treasures spanning 5,000 years of Chinese history with many from the Qing imperial court. It is one of the world’s most visited museums, welcoming a record 182,000 visitors on October 2, 2012.

Source: The Royal Ontario Museum [March 08, 2014]

The UK based Co-Operative Food launches a new Christmas advert campaign directed by Peter Cattaneo entitled "Here For You For Life". The ads are heart warming and food-a-licious focusing on typical family scenarios. Full press below.

The Co-operative Food is launching its Christmas offering in a new multi-million pound festive campaign. Unveiled today (1 November), the campaign, created by Leo Burnett, marks a change in direction for the community retailer and highlights how the Co-operative is helping families keep the show on the road this Christmas.

In a series of television ads, many of them to be screened at prime time over the next eight weeks, The Co-operative Food will focus on the quality and availability of its products in moments of family need during the festive season, using a new strapline “Here For You For Life”.

The first 30-second brand commercial, directed by Oscar-nominated Peter Cattaneo of Full Monty fame, will appear on advertising breaks tonight. The ads will set key seasonal products against a backdrop of family situations at Christmas – for example, an unexpected guest arriving for Christmas dinner or the sudden need for a forgotten present – providing viewers with instantly recognisable scenarios and highlighting the retailer’s breadth of range and convenience.

There are 27 different executions of the commercial in all and the campaign will also be backed by national print advertising.

Steve Murrells, Chief Executive of The Co-operative Food, explained: “This Christmas, more than ever, people will be looking for real value close to home and, with a food store in every UK postal area, The Co-operative is perfectly placed to deliver.”

“However, rather than simply concentrating on price and product, this campaign will bring home the essential part The Co-operative Food can play in fulfilling those needs we all have in everyday life and especially at Christmas. It also has the added benefit of stressing the longevity of, and trust in, The Co-operative.”

The campaign, represents the first fruits of the partnership between The Co-operative Group and Leo Burnett, which was appointed as lead advertising agency earlier this year.

Justin Tindall, Executive Creative Director of Leo Burnett commented: "This new campaign is all about looking through the window of British life at Christmas. Real life, relatable situations in which The Co-operative can always be depended upon to have the right product at a fair price."

Peter Cattaneo has a wide range of ad credits to his name including work for Audi, KitKat, Volkswagen, Camelot and McDonald’s. He is also the director of the award-winning BBC 2 comedy ‘Rev’ about the tribulations of a vicar running an inner city parish.

Katherine Kelly, known to Coronation Street fans as Rovers Return barmaid Becky, has done the voice over for the campaign. Kelly has also recently won rave reviews for her performance in “She Stoops to Conquer” at the National Theatre.

Project name: The Co-operative Food Christmas 2012 campaign
Client: Steve Murrells, Chief Executive The Co-operative Food
Brief: The campaign positions The Co-operative Food as helping people keep the show on the road this Christmas.
Creative agency: Leo Burnett http://www.leoburnett.co.uk/
Creative Director: Justin Tindall
Copywriter: Phillip Meyler/Darren Keff
Art director: Darren Keff/Phillip Meyler
Planner: Tom Roach
Media agency: Rocket
Media planner: Ben Harrison
Production company: Academy
Director: Peter Cattaneo
Director of Photography: Stuart Bentley
Editor: Scot Crane — The Quarry
Post-production: MPC
Music: Juri Seppa
Exposure: National television

Los Angeles-based ad agency Arcana Academy are reminding consumers that the mattress is often the scene for many familial ups and downs in “Life Before Your Eyes,” a poignant brand affinity spot for mattress giant Sealy Posturepedic.

Taking the cheeky and avant-garde creative under the brand’s category re-defining ‘Whatever You Do In Bed, Sealy Supports It’ campaign into new emotional territory, the spot recounts the story of a family moving across the country. When they hit a bump in the road, the mattress flies off the back of their moving track and the seminal moments in lives flash before viewers’ eyes.

“People fall in love with their bedding, their pillows and even their bed frame, but ask around and you might be surprised to discover that most people aren’t sure what brand of mattress they sleep on, let alone express an emotional connection to it,” said Arcana Academy co-founder Lee Walters. “If you love your mattress, is it possible for it to love you back? This spot says, yes. Definitely.”

“Life Before Your Eyes” will debut on April 1 and air during heavy retail periods throughout May, June, July and August. In between those periods, it will act as a brand affinity spot to broaden consumers’ perceptions of Sealy Posturepedic mattresses.

Credits:
Title: Life Before Your Eyes
Client: Sealy
Agency: Arcana Academy, Los Angeles
Executive Creative Director: Shane Hutton
Executive Creative Director: Lee Walters
Art Director: Lee Walters
Art Director: Alex Esseveld
Copywriter: Shane Hutton
Copywriter: Agustin Sanchez
Executive Producer: Florence Babbitt
Agency Producer: Jessica Darke
Agency Producer: Denice Hutton
Account Executive: Elizabeth Miller
Directors: Annabel Jankel and Jackson Jankel-Morton
Production Company: Curious Pictures
Director of Photography: Martin Ahlgren
Executive Producer: Bill Reilly
Line Producer: Carol Haak
Editorial: Arcana Academy
Editor: Keith Hamm
Animation and Visual Effects Company: Big Block
Managing Director, Big Block: Kenny Solomon
Executive Producer, Big Block: Leslie Sorrentino
Producer, Big Block: Cindy Chapman
VFX Supervisor: Randall Smith
Lead/Designer: Curtis Doss
Flame Artist: Brian Schneider
Animator: Peter Sperrazza
Colorist: Bob Curreri, Cinelicious
Sound Design Company: Eleven Sound
Executive Producer, Eleven Sound: DJ Fox
Sound Engineer, Eleven Sound: Scott Burns
Music Company: Egg Music
Original Music: Brack Herfurth, Egg Music
Executive Producer, Egg Music: Eric Fawcett
via: Glossy

Maple Leaf Foods and one Mother's story of how bacon has changed her life in Toronto's John St. created new ad campaign.

This is one Mom's amazing story of how she changed her life with bacon. It's time to tell the world about its incredible power and we hope her story inspires you to change your life. Four spots from the campaign include: The Woman Who Changed Her Life With Bacon, Doing The Dishes, Making The Bed, and House Cleaning.

Credits:
Creative Ad Agency: john st, Toronto
Client: Maple Leaf Canada
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker
Copywriter: Jacob Greer
Art Director: Denver Eastman
Agency Producer: Anna Neilson
Director: Will Beauchamp
Director: Jamie Cussen
Production Company: Aircastle Films
Executive Producer: Will Beauchamp
Executive Producer: Jamie Cussen
Line Producer: Lauren Corber
Editorial: Aircastle Films
Editor: Anna Feldman
Post Production: Aircastle Films
Post Production: Susan Armstrong
Casting: Jigsaw Casting
Casting Director: Shasta Lutz

Fragments of Humanity: Archaeology in Québec is the first major exhibition dedicated entirely to Québec archaeology. Some 350 significant pieces will be featured, celebrating 50 years of archaeological discovery in Québec.

The exhibition looks back at the events and ways of life behind fragments of humanity that, each in their own way, reveal various facets of our heritage. Taken out of the ground, these objects summon up stories and, when placed end-to-end, are invaluable material evidence that ultimately tells us about our history. Highlighting the richness and diversity of Québec’s archaeological collections, the exhibition is divided into four thematic sections relating to archaeology: ancient history or prehistoric archaeology, a land of trade and commerce, chronicles of daily life, and subaquatic archaeology.

Imagining: ancient history

The first part of the exhibition is dedicated to the era preceding the Europeans’ arrival on Québec land. Through archaeological discoveries, it has been possible to confirm that small groups of men and women had already trod upon Québec soil some 12,000 years ago. Without archaeology, this whole swath of Québec’s history would remain unknown and continue to elicit questions.

Discovering: a land of trade and commerce

The next section of the exhibition is devoted to trade between Europeans and Amerindians, and to commercial activities carried out on Québec land beginning in the 16th century. The Basques, Normans, Bretons, and French, drawn by such natural resources as marine mammals and cod, set up facilities along the banks of the St. Lawrence in order to exploit its assets. The artefacts found among the remains at dozens of archaeological sites also underscore the increasing number of trade areas and, starting in the 17th century, the development of local industries. Fishing tools, munitions, weaponry, coins, and other items of trade found on the sites of trading posts, forts, and the king’s stores are concrete examples of the meeting of peoples who socialized and mixed with each other in trade… or in competition.

Visitors are then invited to take a look at daily life in the 18th and 19th centuries, filling the void left by written documents. The theme is approached from three angles: food and the culinary arts, hygiene, and games and toys. An examination of found objects provides insight into our ancestors’ private lives, allowing us to consider changes in mindsets, practices, and styles. For example, while gatherings around the table among the upper-class in 18th century Québec City and 19th century Montréal are characterized by abundance, objects found in more modest milieus suggest a simpler diet in which soup was very popular!

Several hygiene items found among the remains—such as chamber pots, lice combs, shaving basins, and toothbrushes—indicate that the practice of “dry bathing” was quite widespread: the elite, while decked out in fine clothing, only gave a cursory cleaning to the visible parts of their bodies. A number of medicine jars, bottles of alcohol, mineral water, and milk of magnesia have also been found, and show that the preparation of home remedies was a common practice. Lastly, evidence of 19th century industrialization can clearly be seen in games and toys that have been found, mainly in more affluent areas.

Bringing to light: stories from the depths

Subaquatic archaeology is featured in this exhibition, with the remains from five shipwrecks on display: the Elizabeth and Mary, the Machault, the Auguste, the Empress of Ireland, and the Lady Sherbrooke. Interest in subaquatic archaeology resides in its ability to provide a snapshot of the moment of the wreck, thereby bringing to life tragic experiences, using a precise technique and recognized expertise to recover, stabilize, and preserve the meaning of submerged artefacts. These include arms and munitions, clothing and shoes, jewellery, and moving personal objects evoking the lives of men and women during the months spent on board.

Exclusive objects

Several objects in the exhibition are being presented to the public for the first time. Some have even been restored specifically for the exhibition, notably some earthenware jars found in the Basque sites on Petit-Mécatina Island on the Lower North Shore, and objects relating to Amerindian funeral rites. These include the offerings from the first Amerindian grave to be brought to light in Québec during the refurbishment of Champlain Boulevard, in Sillery, in 1966.

Without a doubt, the highlight of the exhibition is a dugout canoe made out of a single piece of wood, which was found in a lake in the Laurentians in the mid-1980s. Discovered by amateur divers, the 15th century dugout required special care to be properly preserved and to prevent it from deteriorating after having spent 500 years below the water’s surface. There are only about ten surviving prehistoric Amerindian dugout canoes in Québec, but none is in as fine a condition as that on display at Pointe-à-Callière.

Fragments of Humanity: Archaeology in Québec is an exhibition produced by Pointe-à-Callière, in collaboration with the Ministry of Culture and Communications. This exhibition is funded by the Government of Canada. The Museum also thanks its sponsors, the InterContinental Hotel and La Presse.

The exhibition will run until January 8th 2017

Source: Pointe-à-Callière [February 24, 2016]

The Maya are one of the oldest cultures in the world. This exhibition is all about the magnificent artistic forms of expression of the Maya. With a collection of around 300 works of art, including many Mexican national treasures, it displays the fundamental aspects of pre-Hispanic art: the body and the physique are central to this exhibition.

The Maya present their vision of life using various materials and techniques from their daily life, splendid buildings and works of art. They describe their relationship with gods, their everyday existence, their literature, their astronomy, their music and their dances. What often dominates these works is an idealised notion of humanity, which the Maya retained not only in their conception of humans and the ideal of beauty, but also in the location of mankind in the cosmos.

The exhibition will run until 7 August 2016.

Source: Martin-Gropius-Bau [July 12, 2016]

A couple of months ago, IKEA collaborated with world-renowned hypnotist Justin Tranz to help young couples experience their products and solutions, in the future. Tranz, with over 6,000 stage shows in Vegas on his resume, quickly turned the IKEA bedrooms and bathrooms into a stage and passersby into a stunned audience. After putting the couples willing to be hypnotised in trance, a state of sleepwalking where people are more open for suggestion, they were exposed to potential life-changing everyday events in a predicted future everyday life.

The release of the films supports the global launch of the new IKEA catalogue and this year’s theme - Where The Everyday Begins & Ends. The central premise focuses on bed and bathroom solutions, rooms IKEA are paying extra attention to this year.

Quality life

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Creative Credits:  
Ad Agency: adam&eve DDB, UK
Director: Paul W.S Anderson
Creative: Nikki Lindman
Creative: Toby Brewer
Producer: John Brocklehurst
Production company: MOB Films
Junior Art Director: Jeremy Craigen
Business Director: Johnathan Hill
Agency Producer: Pamie Wikstrom

After 25 successful years in Canada, Corona Extra is proud to launch their new brand campaign encouraging consumers to step outside of their comfort zone, lead an extraordinary life and ‘Live Mas Fina’.

Created by Toronto based agency of record Zulu Alpha Kilo, the new positioning reaches out to attract new Corona drinkers with a rallying cry of Live Mas Fina (Live the Finer Life). The new tagline is inspired by the heritage and message emblazoned on the beer’s iconic ceramic label since 1925, La Cerveza Mas Fina.

“The campaign is a challenge to live life on your own terms and never accept ordinary.” says Drew Munro, President & CEO at Modelo Molson Imports L.P, “Corona Extra is no ordinary beer, it is the original Cerveza with the unique lime ritual, sold in over 180 countries around the world — it’s time for everyone to get out there and experience it.”

“You can live on the sidelines, be beige, boring and never take any risks. Or you can choose to Live Mas Fina and live in an extraordinary way,” explains Zak Mroueh, Chief Creative Officer and President at Zulu Alpha Kilo. “You can choose to be interesting, inspired and follow your own path, not someone else’s.”

The campaign launched online last week with a 60-second commercial that was previewed to the brands Facebook community, asking consumers to reflect on how they’ve been living. Phase 1 of the brand’s new website went live simultaneously at www.LiveMasFina.com along with Twitter #LiveMasFina and YouTube channels. National broadcast support began on Monday, March 18th.

Credits:
Spot Title: Live Mas Fina
Client: Modelo Molson Imports L.P.
Clients: Drew Munroe, Stewart Priddle, Lindsay Wilson
Product: Corona Extra
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Art Director: Mooren Bofill
Writer: Erin Beaupre
Agency Producer: Melanie Lambertsen
Group Account Director: Kate Torrance
Account Director: Dic Dickerson
Strategic Planner: Shari Walczak
Production Company: Boxer Films / Frank Content
Director: Jonathan Hyde
Executive Producers: Beth George, Danielle Kappy
Line Producer: Maeliosa Tiernan
Director of Photography: Jonathan Hyde
Post Production: The Vanity
Music & Sound Design: Pirate
Music Director: Chris Tait
Sound Engineer: Keith Ohman
Producer: Kate Freed
Song: Lightning Tent
Artist: Wildlife

The Diesel Island

Diesel has started new adv campaign «Diesel Island» within the limits of strategy «Be Stupid».
If you do not manage to advance the outlooks on life in an old society, it's necessary — to keep away from those who does not accept innovative principles, and to organize the own state. Diesel continues to throw brushwood in a movement fire «Be Stupid», starting new advertising campaign «Diesel Island».

Freedom Island for Free People

Is a story of desperate young people which were tired of a boring society with all its interdiction dictated by «big brother's mind». The young people has landed on paradise islands to create the new nation to take all best principles of the device of the existing countries and forever to eliminate social injustice.

People on a photos, it «the pioneers, which profits on Diesel Island in search of rescue from tyranny, an economic crisis, political corruption and reality shows», begin new life in which there is no place for silly restrictions of the usual world.

The army of these people consists of pair-three the person, armed with soft pillows, inhabitants of this kingdom of rest project ecological means of transportation (for example, the car which copes from a strength of wind), and also gradually steal Wi-Fi from neighboring countries. Being children of a wind, the sun and freedom, they do not accept all totalitarian powers.

Nicole Kidman, Gabrielle Union, Julianne Moore, baseball legend Willie Mays and more of Hollywood’s brightest are lending their voice to Futures Without Violence’s new Respect Challenge in a new PSA ad campaign.
Press:

Nicole Kidman credits her parents. America Ferrera thanks her fifth grade teacher. And Willie Mays recognizes the impact of his father. To kick-off an online campaign and contest called The Respect Challenge, the national nonprofit Futures Without Violence has produced a PSA that features top celebrities expressing their gratitude to a person who taught them a valuable life lesson — a lesson in Respect.
The PSA, a key ingredient in the national Facebook campaign which launches on Monday, September 10, features responses from such VIP talent as Nicole Kidman, Ed Harris, Julianne Moore, Gabrielle Union, America Ferrera, Joe Torre, and Willie Mays. Aretha Franklin’s iconic song, “Respect,” provides the soundtrack for the video. The PSA will also be available on Facebook, futureswithoutviolence.org, giverespect.org. and YouTube.
“There’s never been a better time for a national conversation about Respect,” says Esta Soler founder and president of Futures Without Violence. “Whether you’re on the political campaign trail, or just headed back to middle school, let’s stand up to bullies and remind them about Respect.”
The interactive Facebook campaign, designed to celebrate everyday role models and heroes, provides an opportunity for the public to write an online thank you note, or post a thank you video about the person who taught them Respect. Two lucky entrants will earn a donation of $10,000 to a school or nonprofit organization of their choice, as well as a VIP trip to New York City to attend the Macy’s Thanksgiving Day Parade. After the initial entry period (September 10 – October 12), fans will be invited to vote on 10 finalists who have submitted a compelling written note or a video.
Scheduled for an online launch on Monday, September 10, The Respect Challenge was introduced at the San Francisco Giants vs. Los Angeles Dodgers game on Sunday, September 9, when the Giants hosted their annual program, Strike Out Violence Day. Baseball legend Willie Mays, featured in the PSA, made a special appearance during the festivities.
Futures Without Violence, a national nonprofit and social change organization with offices in San Francisco, Washington DC and Boston, created the campaign with the generous help of AKQA, one of the most-respected ideas and innovation agencies in the world. AKQA’s San Francisco Media team not only provided strategic consultation but secured more than $400,000 in donated online advertising space for the campaign and contest.
Wildfire, a division of Google, and a leading social media marketing software provider, also volunteered their services to design and implement the Facebook application, and America Online’s in-house creative team offered their services to create compelling online banners and advertising units.
Macy’s, the founding partner of the RESPECT! campaign, has a strong history of support for education and awareness programs that promote positive solutions for healthy relationships.
“We hope that the positive stories generated through this campaign will remind us of the life-changing role that parents, teachers, coaches, and so many other mentors can have on shaping young lives,” said Martine Reardon, Macy’s Chief Marketing Officer.

ABOUT FUTURES WITHOUT VIOLENCE:For more than thirty years, Futures Without Violence has been working to promote healthy relationships and safe communities that are rooted in respect. Our educational programs, leadership training and public action campaigns reach parents, teachers, coaches and mentors, as well as legislators, physicians, judges and service providers who are influential in shaping the lives of young people.To learn more, please visit us at Futures Without Violence.org.
ABOUT THE RESPECT CAMPAIGN:RESPECT! is a social action campaign to raise awareness and engage individuals from all walks of life in positive solutions to end and prevent violence. The RESPECT! Campaign is an initiative of Futures Without Violence, and Macy’s is the Founding National Partner.

There's chickens, black light grossness and an cornical math notes in Capital C's latest for Toshiba directed by Aleysa Young of Untitled Films and edited by Marco Pazzano, Panic & Bob. Capital C has tapped into dorm life to launch a new online ad campaign for Toshiba laptops, desktops and tablets.
Consisting of 3 videos, display ads and a Facebook contest, the campaign is aimed at young adults that are outfitting themselves for the upcoming year. The videos show the utility of Toshiba products and how they make campus life easier. In one commercial, for example, it shows how Toshiba’s All-in-One desktop with gesture control can come to the rescue when you’ve been plastic wrapped to your bed in a dorm room filled with live chickens.

“We wanted to showcase the innovative features of Toshiba products in a way that would really resonate with our audience,” says Sherry Lyons, VP Corporate and Marketing Communications at Toshiba of Canada Limited. “Humour is great way to educate and entertain viewers at the same time.”

Another video finds two students checking out their new dorm room CSI-style with a USB-powered black light — promoting the Toshiba Satellite P-series laptop’s ability to power and charge USB devices even when the laptop is closed.

The final commercial shows how the Toshiba Excite Write tablet has the ability to convert handwriting and drawings into notes you can save and share when one student inadvertently sends his roommate a sketch of him posing heroically as a muscular centaur.

“We really tried to capture insights about life on campus. Like how disgusting a dorm could actually be or how well do you really know the guy you’re rooming with,” comments Gary Watson, Executive Creative Director, Capital C. “We focused on the product itself and built storylines around those features. It just so happened that they inspired some fun thinking.”

The videos were directed by Aleysa Young of Untitled Films and edited by Marco Pazzano of Panic & Bob, both who were chosen for their experience working on youth-oriented brands with a comedic slant.

Complementing the online videos is a Facebook contest where people can not only win the Toshiba products featured in the videos but gag gifts inspired by the campaign. “We really wanted to make sure the social initiative felt like it was coming from the same place, with the same sensibility,” adds Gary Watson. “So, not only can you win the products in the ads, you can also win a USB-powered black light and rubber chickens.”

Credits:
Client: Toshiba of Canada Limited
Campaign: Back to School
Spot Titles: "Chicken Prank", "Black Light", "Math Notes"

Agency: Capital C, Toronto
Executive Creative Director: Gary Watson
Art Directors: Gary Watson, Stephen Sandian (Black Light)
Writers: Gary Watson, Kurtis Martin (Black Light)
Agency Producers: Margaret Callaghan, Shireen Shah
Account Service: Jason West, Martha Bushell, Will Dell
Production Company: Untitled Films, Toronto
Director: Aleysa Young
Executive Producer: Estelle Weir
Producer: Robbie McNamara
Cinematographer: Bobby Shore
Editing: Panic & Bob, Toronto
Editor: Marco Pazzano
Casting: Stephen Mann Casting
Online: Crush
via: Shannon Stephaniuk @ Glossy

Life flashes before a babies eyes in a great new ad for Volkswagen. If your life flashes before your eyes, it's good to be in the 2013 Volkswagen Jetta, an IIHS Top Safety Pick. The commercial also features the song Ooh Child (Things are Gonna Get Easier) originally by the Five Stairsteps.

Another equally entertaining Volkswagen spot featuring the annoying laugh of this young lady and her ride at the gas station.

Credits:
Ad Agency: Deutsch, LA.

From the Great-Ads inbox today: We are loving the voice of Izadora Molinari in this new psa spot for the Brazilian Institute of Hematology encouraging people to give blood.
Background
Most blood banks in Brazil face the same problem: no matter how much blood is donated, there is always someone waiting for a donation. And one thing patients in need cannot do is wait.
Idea
To encourage people to donate blood, we created a internet video that uses the YouTube timeline as part of the idea, creating a link between the waiting time and the importance of getting blood to those who need it. In the video, the blood leaves the veins of the donor and enters the timeline, as it were an extension of the catheter, until it reaches the patient, who returns to life.

Credits:
Client: HEMORIO / INSTITUTE OF HEMATOLOGY
Title of Film: WAITING FOR LIFE
Advertising Agency: HEADS PROPAGANDA
Creative Director: FLÁVIO MEDEIROS / SILVIO MEDEIROS / FÁBIO MIRAGLIA
Copywriter: GABRIEL SOTERO
Art Director: SILVIO MEDEIROS
Production Company: PARANOID BR FILMS
Director: DANIEL SEMANAS
Conception and Animation: AMANDA GRAZINI / DANIEL SEMANAS / GUMA / PAULO STOKER
Audio Company: LUA NOVA AUDIO PRODUCTION
Music and Lyrics: TECO FUCHS
Musician: TECO FUCHS
Singer: IZADORA MOLINARI

Green Bay Packers' Greg Jennings is the new face of the Old Spice "Believe in your smellf" commercial campaign entitled "Film", Jennings plays frisbee with Rosco the dog on a movie a set and explains how to be the star of your own life.

The "official deodorant and body wash" of the NFL, Old Spice tapped Jennings (according to Old Spice North America brand manager Jason Partin in a press release) because he "embodies the true spirit of a champion, and this campaign is designed to reach NFL fans in need of a little extra confidence when tackling whatever life throws their way."
“Approaching life with a winning attitude has helped me achieve my goals and conquer any challenge that I've been faced with," says Jennings in the release. “I’ve always been a huge fan of Old Spice and jumped at the opportunity to work with them on this campaign. I think NFL fans will get a kick out of seeing me in some pretty compromising situations in these commercials."

The WWF (World Wide Fund for Nature wants us to Cycle for Life with their newest
commercial via the ad agency JWT and Seven Sunday Films.

Credits:
Client: World Wide Fund for Nature
Product: WWF
Title: Cycle for Life
Agency: JWT
Director: Bo Krabbe
DOP: Torben Forsberg
Executive Producer: Rodney Louis Vincent
Produced at Seven Sunday Films

In honor of director Tony Scott (directed Hollywood hit movies Top Gun, Days of Thunder and Beverly Hills Cop II) who passed away this past Sunday at the age of 68, Great-Ads would like to honor Scott by featuring one of his last directorial works. The Last Diet Mountain Dew commercial entitled "Livin’ the Life" featuring Dallas Mavericks owner Mark Cuban offering up all sorts of luxuries for the last Diet Dew only to be rejected.

Credits:
Ad Agency: BBDO, New York
Director: Tony Scott via RSA Films
Art Director: Eduardo Petersen
Copywriter: Christopher Cannon
Director of photography: Jeff Cronenweth
Editor: Skip Chaison
Visual effects and post production: Smoke & Mirrors, New York
Chief creative officer: Sean Broughton
Head of production Amy Selwocki

Director Tony Scott was a thrill-seeker in his personal life, an avid rock climber who also liked driving fast cars and motorcycles. Still, filmmaking was his real thrill.