ShowBusinessMan [Search results for inspiration

  • New eBay Inspiration Shop in New York | QR Code and Mobile Tech at Work...Finally

    New eBay Inspiration Shop in New York | QR Code and Mobile Tech at Work...Finally

    Say goodbye to long lines and crowded stores—now shoppers can literally go window shopping and actually purchase the latest, hottest items with the wave of a smartphone!

    Grand Opening of eBay Inspiration Shop in the Big Apple!
    eBay and designer Jonathan Adler unveiled the "eBay Inspiration Shop" New York City — a 24/7 "shoppable" storefront with interactive windows showcasing a collection of new, must-have merchandise for the fall season—from denim to digital cameras, engines to eReaders and wristwatches to new wheels.

    Inspiration Shop Leverages eBay Mobile Technology
    The "always-open" store windows enable shoppers to browse and buy the very moment inspiration strikes, leveraging eBay's mobile technology to shop anytime, anywhere, anyhow. The eBay mobile app allows consumers to scan custom Quick Response (QR) codes and shop similar items from more than 200 million listings on the eBay marketplace.

    Top trendsetters, including actors, designers, bloggers, stylists, editors, photographers, models and musicians, were tapped to help curate the items featured in the Adler-designed windows by sharing their shopping wish lists for fall. Contributors include: Molly Sims, Lake Bell, Betsey Johnson, Charlotte Ronson, Coco Rocha, Justin Bell, Liz Lange, Simon Doonan, among others.

    A new national study on shopping reveals that nearly half of shoppers want to make an immediate purchase when they find an item they love, and also browse store windows for inspiration.

  • Reebok Skyscape Runaround featuring Miranda Kerr

    Reebok Skyscape Runaround featuring Miranda Kerr

    DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.

    Official Press: Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.

    An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.

    The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.

    A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.

    “I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”

    Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”

    Creative Credits:
    Ad Agency: DDB New York
    Campaign: “Layers Off”
    Client: Reebok
    Product: SkyScape
    Celebrity Spokesperson: Miranda Kerr

    Chief Creative Officer: Matt Eastwood
    Creative Director, Art: Mariana Costa
    Creative Director, Copy: Julie Beasley
    Head of Production: Ed Zazzera
    Senior Producer: Heidi Baltzer
    Senior Business Manager: Lynda Blaney-Smith
    Global Business Director: Chris Tussing
    Management Supervisor: Damaris Marszalek
    Account Supervisor: Amanda Foderaro

    Production Company: Radical Media
    Director: Dave Meyers
    Executive Producer: Jim Bouvet, Maya Brewster
    Head of Production: Frank Dituri
    Producer: Carla Tate

    Editorial: Rock Paper Scissors
    Editor: Mikkel Neilsen
    Executive Producer: Eve Kornblum

  • IKEA 2013 | Bright Shiny Colours Advert

    IKEA 2013 | Bright Shiny Colours Advert

    Press:
    IKEA, the leading home furnishing company, today announces the launch of a new cross-platform advertising campaign titled ‘Bright, shiny colours’, which aims to inspire the nation to bring life into their homes with inspiring new home furnishing solutions available in-store this autumn season.
    The campaign coincides with the launch of the new 2013 IKEA Catalogue and launches with a TV advert in the UK and Ireland on September 8, during the ‘X-Factor’ on ITV1. Three versions of the advert have been produced and include 60” and 30” adverts that run until October 7, as well as a full length two-minute ‘music video’ running exclusively online at http://www.youtube.com/ikeauk.
    The ‘Bright Shiny Colours’ advert, created by the agency Mother, tells the story of a woman who goes on a magical journey through the new IKEA Catalogue. The woman’s home starts out in beige and white before we see her step ‘through the catalogue’ and into a Technicolor IKEA showcase full of inspiring designs. When she emerges from the other side she has bags of inspiration to transform her home.

    The advert is shot like a music video and pays homage to great dance sequences from the films Flashdance and Singin’ in the Rain, as well as the legendary Top of the Pops dance troupe Pan’s People. The music, ‘Bright Shiny Colours’ was originally a Shirelles track, but was given a modern re-working by quirky band 99 Trees.
    The campaign will be supported by other activities in owned media platforms including the IKEA FAMILY loyalty programme, the IKEA Website and in-store communication, as well as through earned media with PR activities.
    Peter Wright, IKEA UK and Ireland Marketing Manager, said, “With the new season approaching we adapt our homes to make them cosier as more time is spent out of the cold. But that doesn’t mean our homes have to look and feel the same all year around. We want our new campaign to demonstrate that it’s easy and affordable to bring new life into your homes, through showcasing in a fun and surprising way the many new products and solutions we have available in the new Catalogue and our 19 stores, which will ultimately give them a reason to reconnect with IKEA.”
    The campaign was developed with the new functionality of the 2013 IKEA Catalogue in mind, which now includes a range of extra interactive content. Readers can use their smart-phone to get even more inspiration when holding it over the page, for example looking behind closed doors, changing curtains or even viewing demo films, pictures and 3D content, all accessible by using the IKEA ‘app’ for Iphone and Android.
    Freddy Mandy, a creative at Mother, said: “We got excited by the bright, colourful new range of IKEA products and wanted to make a film that showcased them in an exciting way. Working with David Wilson and 99 Trees allowed us to make something that feels fun and energetic. It brings to life what we think it would be like to take a trip through the new IKEA Catalogue.”
    IKEA also recently updated its website, www.IKEA.com, with a mobile version as a result of increased mobile traffic to the site. Customers can browse products, create shopping lists, find the latest offers and locate their nearest store with the updated user-friendly mobile site.
    Credits:
    Creative Agency: Mother
    Art Director: Mother
    Copywriter: Mother
    Planner: Mother
    Agency Producer: Mother
    Director: David Wilson
    Production Co.: Blink Ink
    Producer: Patrick Craig
    Editor: James Rose
    Editing House: Cut & Run
    Post Production: MPC
    Animators & Illustrator: Jonathan Harris, Michael Zauner and Nick Edwards
    Audio post-production: Sam Ashwell @ 750mph
    Sound Design: Sam Ashwell @ 750mph
    DoP: Marc Gomez Del Moral

  • BBC Sport Advert for London 2012 Olympic Games

    BBC Sport Advert for London 2012 Olympic Games

    The trail is based around the concept of 'Stadium UK' — bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC's television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow.

    BBC comes under fire recently for their animated ad promoting the 2012 Olympics for copying the Lloyds TSB ad. Ironically both promotional spots were created by the ad agency Rainey Kelly Campbell Roalfe Y&R. The BBC’s trailer features the UK as a huge stadium with athletes preparing and competing for the Games which start on July 27.

    Lloyds TSB’s ‘For the Journey’ adverts are known for their animated characters and utopian landscapes set to the classical piece Eliza's Aria by Elena Kats-Chernin.

    The BBC advert featured cartoon swimmers in lanes created by buoys cast out by a fisherman, a BMX rider on a cliff edge and track cyclists racing around quarries.

    Here's our new London 2012 TV ad (above). The ad brings together some of the favourite characters from previous Lloyds TSB adverts and shows how we're bringing London 2012 closer to communities all across the UK.

    And, the ad features a new version of Eliza Aria, the great piece of music that's become as synonymous with Lloyds TSB TV adverts as the familiar voice of Julie Walters.

    BBC 2012 marketing head Louisa Fyans said: ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC's London 2012 campaign.’

    It was seen by millions – as Gary Lineker and his cohorts pulled in a peak of 15.5 million, averaging 13 million for the game.

    The advert — which uses the tagline ‘wherever you are, never miss a moment with the BBC’ — will be used in the title sequence for the BBC’s Olympics TV coverage.

    A Rainey Kelly spokesman said: ‘It is the culmination of a lot of hard work and we are very excited to feel part of the inspiration that this summer will bring.’

  • Creative Director at Lowe Campbell Ewald on Building Their "Loft" In Detroit | 2014 SXSWi

    Creative Director at Lowe Campbell Ewald on Building Their "Loft" In Detroit | 2014 SXSWi

    In the SXSW 2013 opening keynote, Bre Pettis said, "When you combine friendship plus tools, you can make anything." He did that in his NYC loft. Next year, Lowe Campbell Ewald will move 600+ employees to a city that just filed for bankruptcy. Why? To make its loft. Despite what you might read in the media, Detroit is quickly becoming rich in creativity, innovation and inspiration. With tech investors like Detroit Venture Partners, it's becoming easy for startups to create an opportunity. And in Detroit, everything needs help, so there are endless opportunities. With a "we're all in this together" mentality, everyone is becoming friends and utilizing their skills to not only help one another, but define Detroit's future. Whether you're a designer, an innovator, an entrepreneur or an investor. The talent is moving to Detroit. And so should you.
    This video has been created by Lowe Campbell Ewald for the 2014 SXSW Interactive PanelPicker.

    Credits:
    Writer & Speaker: Iain Lanivich
    Director: Brett Warkentien
    Camera & Audio: Mark Preston
    Producer: Victoria Marzec
    Production Assistant: Steve Carr
    Editor: Kirk Carson
    Audio Engineer: John D'Agostini
    PR & Communications: Mary Evans
    Special Guests: Kevin Krease, Garret Koehler, & Henry Balanon

  • The Lamborghini Project

    One of the world’s most elite (and expensive) cars recently became a canvas for the creative whims of the techie minds at The Media Merchants, a technology-driven production agency based in Vancouver.

    In November, the agency gathered influencers in the city’s creative, technology, design, advertising and automotive sectors for The Lamborghini Project, an exclusive audio-visual event centered around projection mapping onto a Lamborghini Reventon.

    At $1.5 million, the Reventon is the luxury automaker’s priciest road car. Only 20 have been produced and sold to the public. Using its raw, understated and angular exterior as inspiration, creative technical director Anthony Diehl and animator Stuart Langfield projection mapped a series of real-time visuals on to the vehicle’s dark grey, semi-matte finish.

    Initially, Media Merchants conceived The Lamborghini Project exclusively as a projection mapping experience but once they began the meticulous process of mapping animated images onto the car, they realized they had a one-of-a-kind opportunity to do something even more ‘live.’

    “One of the surprising and fun elements of the project was getting everything aligned perfectly and then discovering that we had a pretty awesome VJ setup sitting in front of us,” says Anthony Diehl, creative technical director on the project. “Although it wasn’t part of the original plan, we couldn’t help ourselves and took the opportunity to run a live VJ set with visuals created in real-time.”

    Diehl and Langfield developed the animated visuals using hybrid 3D and 2D techniques developed specifically for the purpose of projection mapping onto 3D objects. Working from the idea of ‘contrast,’ they sought to highlight the Reventon’s dark, moody and clean lines through a combination of predefined op-art imagery and improvised, real-time effects.

    “It’s a scalable technique, allowing us to add or remove projectors for the final execution depending on technical or budget considerations, even after the animated content has been produced,” explains Diehl. “We really tested out the extent of this process on the Lamborghini project and it worked beautifully.”

    The video content was created using MadMapper and Modul8 VJ software run off two Macbook Pro laptops networked together for playback sync and then plugged into three 7000 Lumen Panasonic projectors and one 6000 Lumen Christie Projector.

    For the music, Media Merchants turned to Mitch Lee of Redemption Audio for a soundtrack that contrasted pure and crisp strings, pianos and snyths with distorted percussion, dissonant noise and an ominous silence. The end result perfectly underscored The Lamborghini Project’s gorgeously subtle symmetry.

    Credits:
    Projection Mapping: The Media Merchants
    Creative Technical Director: Anthony Diehl
    Animation Director: Stuart Langfield
    Sound Design: Mitch Lee for Redemption Audio
    Post Production: JUMP Studios
    Videography: Perfect Pictures, Van Media
    Director of Photography: Dan Dumouchel
    Lamborghini Reventon: SR Auto Group
    via: GlossyInc.

  • 2nd Annual StreetART Toronto Hoping For More Large Scale Projects

    2nd Annual StreetART Toronto Hoping For More Large Scale Projects

    Whether you look to the 80-foot-long mosaic at the Jack Layton Ferry Terminal, the giant white wording ‘You’ve Changed’ on the side of a building near Queen Street West and Ossington Avenue or the Greenwood Village Mural in the Beach, Lilie Zendel said the first year of StreetARToronto (StART) accomplished exactly what the program set out to do.

    “(StART) was created last year as part of the graffiti management program to support and celebrate permitted graffiti and street art,” said Zendel, manager of the City of Toronto program.

    StART is administered by the Public Realm Section of the Transportation Services Division at the City of Toronto and aims to develop, support, promote and increase awareness of street art and its role in adding beauty and character to neighbourhoods across Toronto.

    StART hosted a meeting at MOCCA in West Queen West on Jan. 21 to wrap up their inaugural year and share details of this year’s program.
    In 2012 StART partnered with 20 Toronto organizations to create 48 murals across the city, on walls, fences, underpasses, benches and pavement, particularly in areas that are targeted by graffiti.

    The creation of these murals assisted in cleaning up 1,300 pieces of ‘tagging’. More than 60 artists were involved in the projects.

    The challenges that program participants faced in the first year, Zendel said, was finding the funds to match StART grants, which is a criteria of the program, finding walls to use in the city, and managing complaints from building owners, artists, non-profits and Business Improvement Areas.

    The other big issue is maintaining the murals and preventing vandalism. “We certainly want to expand as much as we can in a geographic sense,” Zendel said. In 2013 StART will continue with its Partnership Program and its Diversion Program, which involves at-risk youth. Although StART aims to support artists it does not fund artists directly, but funds projects through organizations.
    Applications for murals to be painted this year are due by April 15 and they can be made through the StART website at http://www.toronto.ca/streetart/
    Applications have to be made by incorporated non-profit or charitable organizations and must operate in Toronto.

    “I personally would like to see some really large-scale projects this year,” Zendel said, adding the maximum funding for the partnership program has been increased to $30,000.

    The StART contribution cannot exceed 70 per cent of the cost of the mural and of that remaining 30 per cent the partner organization must raise at least 15 per cent in cash.

    By the spring of 2013 Zendel said they hope to launch a user-friendly map, which gives the details of the 585 murals and street art pieces found in Toronto. The map would include information about the artists and their inspiration for the work.

    Story by Erin Hatfield via: York Guardian To learn more about the City of Toronto program that aims to beautify communities across the city through street art and wall murals visit http://www.facebook.com/StreetARToronto

  • Peroni Nastro Azzurro — Storie di Stile"

    Peroni Nastro Azzurro — Storie di Stile"

    Peroni Nastro Azzurro, a star in leading brewer SABMiller's international premium brand portfolio, unveils its new global advertising campaign, Storie di Stile (Stories of Style) in the brands 50th anniversary year.

    Inspiration to create the first premium Italian beer came under the leadership of Carlo Peroni through a unique combination of the triumph of the SS Rex, which won the 'Nastro Azzurro' (Blue Riband) in 1933, the cultural richness of living in Rome, and the feeling of optimism and creativity that epitomised the 1960s.

    Credits:
    Client: SAB Miller
    Agency: The Bank
    Production: The Bank
    Director: Ian Cassie

  • 'Sleeping Eros' at the Metropolitan Museum of Fine Art

    'Sleeping Eros' at the Metropolitan Museum of Fine Art

    In Greek mythology, Eros was the god of love. He was capable of overpowering the minds of all gods and all men. Literary sources of the sixth and fifth centuries B.C. portrayed him as a powerful, often cruel, capricious being, and in classical Greek art Eros was usually represented as a winged youth.

    'Sleeping Eros' at the Metropolitan Museum of Fine Art
    A radically different visual image of Eros—as a charming, winged child asleep on a rock—was introduced centuries later by Hellenistic artists. The Metropolitan Museum of Art’s statue of Eros Sleeping—one of the finest of the surviving bronze statues from classical antiquity—will be the focus of the special exhibition Sleeping Eros, opening January 29, 2013. The exhibition is made possible by The Vlachos Family Fund.

    Eros Sleeping will be shown with 46 related works of art in various media, ranging in date from the fifth century B.C. to the 17th century A.D., drawn primarily from the Museum’s permanent collection. Two works from private collections will also be shown.

    Through these examples, the exhibition will examine the cult and image of Eros before and after the Sleeping Eros statue type, show the breadth of its influence, and trace the wide dispersal of the type in Roman times and its subsequent rediscovery during the Renaissance. The exhibition will also consider the original function and context of the sculpture, how the statue was made, and the issue of originals and copies in Greek and Roman sculpture.

    The Sleeping Eros was among the earliest types of ancient sculpture to be rediscovered during the Italian Renaissance, and it was the subject of numerous figural studies by Renaissance and Baroque artists in Italy—including Michelangelo, among many others—who were looking to the classical tradition for training and inspiration. Some works were close likenesses, such as the fine Drawing of a Sleeping Eros after an antique sculpture by Giovanni Angelo Canini (1617–1666), which will be shown in the exhibition. Other, less literal, adaptations will also be displayed.

    In 1943, when the Metropolitan Museum acquired its statue of Eros Sleeping, it was believed to be an original Hellenistic sculpture or a very close replica created between 250 and 150 B.C. Subsequently, some scholars have suggested that it is a very fine Roman copy of one of the most popular sculptures ever made in Roman Imperial times. Recent research—to be presented in the exhibition—supports the former identification, but also makes apparent that it was restored in antiquity—most likely in the Early Imperial period.

    Details of the research will also be published in an upcoming article in the Metropolitan Museum’s annual Journal.

    A public lecture by the curator on Friday, April 5, 2013, and gallery talks will be offered in conjunction with the exhibition.

    Additional information about the exhibition and its accompanying programs can be found on the Museum’s website at www.metmuseum.org.

    The exhibition is organized by Seán Hemingway, Curator, Department of Greek and Roman Art. Exhibition design is by Michael Batista, Exhibition Design Manager; lighting is by Clint Ross Coller and Richard Lichte, Lighting Design Managers; graphics are by Mortimer Lebigre, Associate Graphic Designer, all of the Museum’s Design Department.

    Source: The Metropolitan Museum of Fine Art [January 23. 2012]

  • PUMA Introduces Mobium and Adaptive Running Technology with Cats

    PUMA Introduces Mobium and Adaptive Running Technology with Cats

    Puma introduces us to it's newest technology in running shoes with the commercial above for PUMA Mobium shoe, the running shoe that was inspired by cats, yes cats, see video below.

    A cat's paws contract to provide propulsion and expand to provide cushioning. PUMA Mobium Elite's Expansion Pods, inspired by a cat's paw, adapt to your foot with every step. Welcome to Adaptive Running.

    Press:
    PUMA Launches The Nature of Performance in 2013.
    PUMA Celebrates A Year Of Innovation With Groundbreaking Performance Product Introductions & New Campaign Launch 2013 signals a pioneering year for PUMA, as the global sportlifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform — The Nature of Performance. The Nature of Performance underpins a new creative and marketing campaign, in addition to serving as the inspiration for a collection of innovative new products in the Football, Running, Training and Fitness categories.

    PUMA's Nature of Performance platform is a red thread that unifies all of PUMA's performance categories with a consistent voice, look and feel. Grounded in nature and the athlete's innate desire to perform at their best level, The Nature of Performance takes us on a journey that is at once personal and universal. Through it, we come to understand certain campaign insights:

    • The Nature of PUMA Football: Whether it's in your nature to be power hungry, a glutton for speed or a control freak, PUMA builds inspired products to amplify you and your team's instincts.
    • The Nature of PUMA Running: It's in our nature to disrupt the monotony of running. It's making a routine run feel fresh again, and it's in our nature to get you out the door.

    Similar insights have been developed for PUMA Golf, PUMA Training, PUMA Fitness and PUMA Ecosphere and will feature in the creative executions for each.
    Created in collaboration with advertising partner Droga5, the Nature of Performance campaign for ATL and BTL features the product as hero in each treatment, with a minimalist deconstructed "set" using a simple gray background, exposed staging and technical features, and athletes in motion showcasing the 'epic moment' of athletics. Stylistically new for PUMA, the Nature of Performance creative is designed to evoke a visceral reaction and tap into our nature as performance athletes.

    PUMA also partnered with video production house Juliet Zulu to develop a series of technical films and TVCs for The Nature of Performance that will roll out online, by category, beginning in February 2013.

    "With The Nature of Performance, we've found our own unique voice within the performance space," said Filip Trulsson, Director of International Marketing at PUMA SE. "The platform works across all of our sport categories and offers a compelling and effective way to convey pinnacle performance PUMA products and the user experiences at its most natural state."

    The Nature of Performance platform launch coincides with a series of innovative new product introductions in Spring/Summer 2013, including ground-breaking footwear and apparel styles for Running and Training.

    PUMA Mobium Elite is a first generation PUMA Adaptive Running™ shoe that's built on a system of interdependent technologies that are proprietary to PUMA. The patent-pending technologies of the Mobium Bands, the Windlass Chassis and the Expansion Pods work together allowing the shoe to expand and contract as the foot naturally does through the gait cycle. PUMA has identified this new category of running — Adaptive Running — after two years of intense biomechanical research, development and testing. PUMA Mobium Elite encourages a more natural movement and efficient stride.

    In addition to innovative new product introductions, PUMA is also introducing for 2013 a unique naming and labeling concept designed to make it easy for consumers to identify which products best fit their performance needs. The PUMA CELL system consists of 14 CELL names, each of which corresponds to a specific key performance benefit — dryCELL for moisture management, visiCELL for increased visibility and powerCELL for compression, to name a few. PUMA CELL is a proprietary system the brand has developed to ensure product benefits are clearly communicated and identifiable to the consumer.

    I love everything about this campaign, especially Puma Designer Raymond Horacek (video below) who quotes the great architect Antoni Gaudi, "...man does not create, he discovers" in his design process. Raymond and the PUMA Innovation Team studied the way big cats move and how the human foot changes in length, height and proportion during the running step that gave birth to Adaptive Running.

    Credits:
    Creative Advertising Agency: Droga5
    Video Production House: Juliet Zulu

  • Usain Bolt for Nissan GT-R and Krispy Kreme?

    Usain Bolt for Nissan GT-R and Krispy Kreme?

    Jamaica's multiple gold medal winner Usain Bolt stopped at Nissan's GranDrive testing track and Yokohama headquarters, bringing his record speed and excitement to Japan and becoming Nissan's Director of Excitement. I'm sure the fact that Nissan team is developing a special "Bolt" version GT-R.

    Bolt appeared at Nissan's world headquarters, saying: "Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone."

    In recognition of Bolt's contribution to sports and his automotive enthusiasm, Nissan's Chief Operating Officer unveiled a unique gold-painted GT-R, which will be auctioned to benefit the Usain Bolt Foundation (http://usainbolt.com/foundation/).

    Bolt, who was picked up Tokyo's Narita Airport in a GT-R driven by F1 racer Mark Webber (below), is expected to contribute further to Nissan's "WHAT IF_" global brand campaign.

    To continue building brand momentum at Nissan, TV commercials featuring the Nissan LEAF electric vehicle, called "What if you could drive the future, today?", will also start airing.

    But here's what really caught my eye about the big production
    Nissan and the new Director of Excitement...

    At about the 1:00 minute mark Bolt enjoys a delicious doghnut during a
    brief interview of the "To the World: Usain Bolt in the Nissan House" video.

    Not just any doughnut, but a magical creation of warm gooey goodness from
    Krispy Kreme. An obvious product placement? Maybe, maybe not...

  • Muhammad Ali's "Dream" for Louis Vuitton | The Greatest Words

    Muhammad Ali's "Dream" for Louis Vuitton | The Greatest Words

    Louis Vuitton pays tribute to The Greatest — Muhammad Ali with the digital experience The Greatest Words. The brands first ever web film campaign, features Yasiin Bey (Mos Def) reciting two poetic speeches made famous by Ali.

    To convey this message of self-discovery and exploration, the House has captured the journeys of some of the world's most extraordinary personalities.
    A unique journey goes beyond destination.
    It is about courage, inspiration, dream, life.
    This journey is about a man who stood up for the ideals he believed in, a man whose victories but also defeats left a mark on the world, a man whose incisive words reached billions and still echo today.
    A man named Muhammad Ali.

    Spoken Word Artist Yasiin Bey and calligrapher Niels Shoe Meulman revisit the words of Mohammad Ali and the infamous "Dream".

    Credits:
    Created by the ad agency Ogilvy, Paris.

  • The Springtime of the Renaissance. Sculpture and the Arts in Florence 1400-60 at the Palazzo Strozzi

    The Springtime of the Renaissance. Sculpture and the Arts in Florence 1400-60 at the Palazzo Strozzi

    Palazzo Strozzi is presenting The Springtime of the Renaissance. Sculpture and the Arts in Florence, 1400-1460, an exhibition which sets out to illustrate the origin of what is still known today as the “miracle” of the Renaissance in Florence predominantly through masterpieces of sculpture, the form of figurative art in which it was first embodied. Following its debut in Florence, where it is on view from 23 March to 18 August 2013, the exhibition will be shown at the Musée du Louvre in Paris from 26 September 2013 to 6 January 2014.


    The lengthy preparation that has gone into the staging of the exhibition, which is curated by Beatrice Paolozzi Strozzi, director of the Museo Nazionale del Bargello, and Marc Bormand, curator-in-chief of the Département des Sculptures in the Louvre, has been accompanied by an extensive restoration campaign in both Italy and France with joint funding from the Fondazione Palazzo Strozzi and the Louvre. Visitors to the exhibition are able to admire many Renaissance masterpieces, including works by Ghiberti, Donatello, Dello Delli, Filippo Lippi, Nanni di Bartolo, Agostino di Duccio, Michelozzo, Francesco di Valdambrino and Mino da Fiesole, in their newly-conserved splendour.

    One of the most significant projects undertaken for this exhibition is the conservation of Donatello’s imposing bronze statue depicting St Louis of Toulouse, 1425, from the Museo dell’Opera di Santa Croce where it has been throughout the restoration in a workshop especially set up in the museum and open to the public. The conservation was entrusted to Ludovica Nicolai, who was responsible for restoring Donatello’s David in the Bargello, with the assistance of the Opificio delle Pietre Dure’s scientific laboratory. The procedure was directed by Brunella Teodori, Soprintendenza Speciale PSAE e per il Polo Museale della città di Firenze.

    The exhibition will be presented in ten theme-based sections.

    Section I: The Legacy of the Fathers

    The exhibition opens with an intriguing overview of the rediscovery of the classical world with some splendid examples of the 13th and 14th century works by Nicola and Giovanni Pisano, Arnolfo, Giotto, Tino di Camaino and their successors, who also assimilated the expressive richness of the Gothic style, in particular from France.

    Section II: Florence 1401. The Dawn of the Renaissance

    The ‘new era’ coincided with the start of the new century and is represented in the exhibition by two panels depicting the Sacrifice of Isaac by Lorenzo Ghiberti and Filippo Brunelleschi from the Baptistry doors, and Brunelleschi’s model for the cathedral dome. At that time, the writings of the great Humanists, singing the praises of the Florentine Republic’s political achievements, its economic power and its social harmony, were spreading the legend of Florence as heir to the Roman Republic and as a model for other Italian city-states.

    Section III: Civic and Christian Romanitas

    Monumental public sculpture, through the masterpieces of Donatello, Ghiberti, Nanni di Banco and Michelozzo, created for the city’s major construction sites – the Cathedral, the Bell Tower, Orsanmichele – is the first and loftiest expression of the transformation under way and of the triumph of Florence and its civilisation.

    Section IV: “Spirits” Both Sacred and Profane; Section V: The Rebirth of the Condottieri

    The exhibition also sets out to illustrate the other themes of classical antiquity that were assimilated and transformed through sculpture in this new Renaissance language, which lent its voice not only to the city’s creative fervour but also to its spiritual and intellectual mood.

    Section VI: Sculpture in Paint

    Sculpture, and more especially statuary, was thus to have a tremendous impact on the painting of the leading artists of the time, men such as Masaccio, Paolo Uccello, Andrea del Castagno, Filippo Lippi and Piero della Francesca.

    Section VII: History “in Perspective”

    The search for a “rational” space and Brunelleschi’s discovery of perspective were implemented in the most advanced forms in the art of sculpture, in Donatello’s bas-reliefs – for instance in the predella of his St George from the Bargello or in his Herod’s Banquet from the Musée des Beaux-Arts in Lille. This echoed well into the middle part of the century in the work of Desiderio da Settignano and Agostino di Duccio in an ongoing dialogue/debate with painting, including that of the classical era.

    Section VIII: The Spread of Beauty

    From the 1420s onwards, the new standards of sculpture perfected by the great masters and illustrated in the exhibition by several masterpieces such as Donatello’s Pazzi Madonna from Bode Museum in Berlin, the Kress Madonna from the National Gallery in Washington, and the Madonna from the Diocesan Museum of Fiesole attributed to Brunelleschi, spread out via a seemingly endless output of bas-reliefs for private devotion (in marble, stucco, polychrome terracotta and glazed or “Della Robbia” terracotta), which fostered the widespread propagation of a taste for the ‘new’ beauty in every level of society.

    Section IX: Beauty and Charity. Hospital, Orphanages and Confraternities

    At the same time, the most prestigious artistic commissions in Florence, which were almost always from public entities, began to focus on venues of solidarity and of prayer (churches, confraternities and hospitals), where sculpture once again played a primary role.

    Section X: From City to Palace. The New Patrons of the Arts

    Thus, arranged around the city’s absolute symbol – the wooden model of Brunelleschi’s Cupola for Santa Maria del Fiore – the exhibition offers a retrospective of themes and types of sculpture that were also to have a crucial impact on the development of the other figurative arts, in a direct debate with their classical predecessors, from the tombs of the Humanists, to the inspiration provided by ancient sarcophagi, to the rebirth of the equestrian monument and the carved portrait. The carved portrait, which became popular towards the middle of the century – in the marble busts of Mino da Fiesole, Desiderio da Settignano, Antonio Rossellino and Verrocchio – heralds the transition from the fiorentina libertas, represented by public patrons, to the private patronage that already bore the mark of the Medici family’s impending hegemony. This transition is effectively captured in the culmination at the end of the exhibition with the Wooden Model of Palazzo Strozzi, the most illustrious private residence of the Renaissance.

    Source: Palazzo Strozzi [March, 2013]

  • The Lovely Charlotte Free "Party Looks" for ASOS

    The Lovely Charlotte Free "Party Looks" for ASOS

    Supermodel Charlotte Free looks stunning in the new commercial campaign for ASOS the online retail fashion giant. This being the first of three ads in the campaign, watch for Azealia Banks and Ellie Goulding to come. The spot features the music of Luvian, song title is Romaine. Shop her looks, see what makes Charlotte's #BestNightEver and find inspiration to make your party season amazing.

    Credits:
    Directed by Rokkit's Luke Monaghan.

  • Montreal F1 Grand Prix — Blackberry Ambition & Inspiration

    Montreal F1 Grand Prix — Blackberry Ambition & Inspiration

    BlackBerry hit the streets of Montreal for the Canadian Grand Prix and asked blogger, and huge BlackBerry fan, Carl Edwin-Michel, to partner with us as our guest blogger for the weekend. Check out his experiences on the ground.

  • Diet Coke — Taylor Swift Music That Moves Ad

    Diet Coke — Taylor Swift Music That Moves Ad

    From the Diet Coke "Stay Extraordinary" campaign, Taylor Swift tells us all about music that moves you and her. Created by Droga5, the commercial was filmed in Swifts' hometown of Nashville it features Taylor in her natural element, penning lyrics when inspiration strikes.

  • Making Of: By Brizo - Bringing Fashion and your Faucet Together

    Making Of: By Brizo - Bringing Fashion and your Faucet Together

    The "By Brizo" campaign brings fashion into entirely new spaces: the kitchen and bath. Working with renowned fashion photographer Greg Lotus, the Brizo team sought to capture and express the idea that fashion isn’t about just clothes—it’s about an entire lifestyle.

    The luxury fittings brand launched a campaign showcasing its Sotria, Artesso and Virage collections in highly stylized settings. Inspired by fashion, the campaign embodies two simple words that speak volumes. The Brizo brand equates itself with fashion – and this campaign underscores how fashion is not simply about the clothes we wear, it’s a lifestyle. “By Brizo” was captured by with celebrated fashion photographer Greg Lotus, whose work can be found in the pages of Vogue, GQ and Vanity Fair, to bring the campaign to life from behind the lens.

    Each ad in the campaign features a headline that speaks not only to the inspiration behind the product itself, but the fact that each Brizo product is a work of art. And much like an artist or fashion designer signs her work, so too does Brizo—with two simple words that speak volumes.



    Creative Credits:  
    ADVERTISING AGENCY: Young & Laramore
    CREATIVE DIRECTOR: Trevor Williams
    PHOTOGRAPHER: Greg Lotus
    The Models
    SOTRIA: Jennifer Pugh, MUSE Model Management
    ARTESSO: Luize Salmgrieze, MUSE Model Management
    VIRAGE: Amanda Norgaad, IMG Models
    STYLIST: Brendan Cannon, The Cannon Media Group
    SET DESIGN: Carin Sheve
    HAIR Thanos Samaras
    MAKE-UP: Emily Moses
    MANICURIST: Roxanne Valinoti
    Images via: Brizo

  • 9 New York City Street Inspired Watch Designs by Hudson River

    9 New York City Street Inspired Watch Designs by Hudson River

    Meet Robert Willis of The Hudson River Watch Co. and his New York City street inspired collection of wrist watches. The collection includes: Berry Street, Cranberry Street, Milligan Place, Charlton Street, Fulton Street, Sutton Place, Delancey Street, and Front Street in Silver and Black designs.

    Robert explains his inspiration for starting Hudson River via KickStarter:

    This project really started about a year and a half ago when my wife and I noticed it was very difficult to find great-looking, high quality men’s watches for under $500. We found ourselves talking about watches a lot, and pretty soon we started designing our own for fun. With my longtime interest in collecting watches, and my wife’s degree in studio art, we have come up with some really unique designs that we are excited to share.

    We started by sketching our ideas and then applied our experience with graphic design to develop illustrations.

    "Fulton Street"

    "Sutton Place"
    All nine of the watches from the collection below.

    To date they have raised over $93K on Kickstarter, see more in the campaign video below.

    Images via: Kickstarter
    Hudson River Watch Co. by Robert Willis website link HERE.

  • Executive Search Firm Sends A Pitch To The Vatican

    Executive Search Firm Sends A Pitch To The Vatican

    Jason Associates is an executive search, training and development company. Using the conclave at the Vatican as inspiration, Jason Associates communicates, in an original and creative way, its services. BAR created an open letter to the cardinals meeting at the Vatican, that was published today in Público, one of the most important newspapers in Portugal. In the letter, Jason Associates showcases its experience in the selection of the best candidates for “leadership missions”. Even knowing that the decision will be, as always, “guided by the holy spirit”, the executive search company offers to share its experience and expertise with the conclave, so that the world can see white smoke rising from the chimney on top of the Sistine chapel as soon as possible.

    Created by the advertising agency: Bar, Lisbon, Portugal via:

  • The Hangover

    The Hangover

    Dangerous

    Happy Man

    Alka-Seltser positioning in the former Soviet Union countries is a remedy against hangover. That gives a lot of inspiration for ads. A hangover can be very dangerous, that's why you need a remedy that will quickly get everything in order.

    The Ukrainian agency PROVID (former PROVID/BBDO) proceeds with its anti-hangover campaign with a new, New Year image.

    Advertised brand: Alka-Seltzer;
    Advertising Agency: PROVID (Kiev, Ukraine);
    Creative Director: Kirill Chichkan;
    Art Director: Denis Music;
    Copy-writer: Sergii Zinoviev;
    Photographer: Igor Chursin;
    Post Production: Denis Music.

    Re-imagining Alka-Seltzer