In the SXSW 2013 opening keynote, Bre Pettis said, "When you combine friendship plus tools, you can make anything." He did that in his NYC loft. Next year, Lowe Campbell Ewald will move 600+ employees to a city that just filed for bankruptcy. Why? To make its loft. Despite what you might read in the media, Detroit is quickly becoming rich in creativity, innovation and inspiration. With tech investors like Detroit Venture Partners, it's becoming easy for startups to create an opportunity. And in Detroit, everything needs help, so there are endless opportunities. With a "we're all in this together" mentality, everyone is becoming friends and utilizing their skills to not only help one another, but define Detroit's future. Whether you're a designer, an innovator, an entrepreneur or an investor. The talent is moving to Detroit. And so should you.
This video has been created by Lowe Campbell Ewald for the 2014 SXSW Interactive PanelPicker.
Credits:
Writer & Speaker: Iain Lanivich
Director: Brett Warkentien
Camera & Audio: Mark Preston
Producer: Victoria Marzec
Production Assistant: Steve Carr
Editor: Kirk Carson
Audio Engineer: John D'Agostini
PR & Communications: Mary Evans
Special Guests: Kevin Krease, Garret Koehler, & Henry Balanon