CBCNews has confirmed that the HERO Certified Burgers was awarded the primo City Hall location and Toronto Mayor Rob Ford savours the burger chain win.
Toronto Mayor Rob Ford was claiming victory on Wednesday night after an emotional, at times angry debate at City Hall.
Despite a packed meeting agenda, city councillors spent nearly three hours arguing over whether to allow a Hero Burger to open outside city hall.
"Are we really spending hours talking about burgers in the square?," Ward 15 Coun. Josh Colle tweeted.
The motion eventually passed after councillors voted 22-16 in favour of the move.
“It will be good,” the mayor said.
The restaurant had a previous bid thrown out by city council, who then wanted a restaurant offering a more diverse menu.
It all makes perfect sense now doesn't it Toronto? Let's just hope our Mayor decides to go for a few Hero Thin Burgers instead of his norm.
MoneySupermarket is set to launch its biggest and most epic ad so far with the latest iteration in its ‘You’'re So Money Supermarket’ campaign with epic Alan starring in the "Astronaut" advert.
An extension of the feel good theme – Save Money, Feel Epic! – the new ad due to launch this Monday (January 7) was created by Mother London and takes money saving into space!
As the brand looks to continue to amplify just how awesome it feels to save money, the latest ad follows the transformation of everyday man ‘Alan’, who feels epic after saving £300 on his car insurance.
Filmed on location, Alan and his family join a crowd of spectators waiting to see a rocket launch. Having grabbed his son’s lunchbox and a cycle helmet, Alan marches straight through security in the direction of the launch pad. In a scene reminiscent of Apollo 13 or Armageddon, no one seems to mind that Alan is wearing a cycling helmet as he walks across the gantry and into his seat.
As the rocket takes off, we see Alan’s wife look for the car keys; failing to find them, the ad cuts to Alan looking on calmly as he notices the key float up past his head.
The action is set to the famous Top Gun soundtrack of “Take My Breath Away” by Berlin.
Mother has created a full-length 60” and 10’’ ad for the launch, which focuses on car insurance. There will also be a radio version of the ad.
The campaign will also have additional marketing support with activity across PR, CRM, and social media channels.
Paul Troy, Director of Consumer Marketing, MoneySupermarket, said: “Times are pretty tough out there right now for families in the UK. Comparing the cost of household bills can make a real difference to every day family budgets. Saving money, particularly in January when you’re trying to get the new year off to a good start financially, can feel amazing and give you a great sense of achievement. In the ad Alan saved £300 on his car insurance, however, the average amount MoneySupermarket customers can save by using the site is an even more heroic £394. What better way to demonstrate the euphoria you can feel when you get a great deal than to watch our hero waltz onto a space rocket and launch into space?”
Tim McNaughton, Creative Director said: “In this ad our hero Alan from Stoke-on-Trent saves money on his car insurance and feels so totally epic that he strides past the security at Cape Canaveral Space Center and leads a crew of lantern-jawed, Yankee astronauts into space. Go Alan, you sexy, money-saving hero! Go!”
Credits: Creative Agency: Mother, London Director: The Glue Society Production Company: Independent Producer: Jason Kemp Editor: Adam Spivey @ The Playroom Post Production: The Mill Audio post-production: 750mph DoP: Don Burgess MEDIA Media Agency: Mediacom
The J. Paul Getty Museum today placed on view a Decree Relief with Antiochos and Herakles, the first Greek loan to arise from a 2011 framework for cultural cooperation between the Getty and the Hellenic Republic Ministry of Culture.
Decree Relief with Antiochos and Herakles, about 330 B.C. Greek; found in Athens. Marble. Lent by the National Archaeological Museum in Athens and the Hellenic Republic, Ministry of Culture and Tourism.On loan from the National Archaeological Museum in Athens, the marble relief bears a historical decree, dated to 330 B.C., which honors Prokleides, a military officer (taxiarch) in the Athenian army. The relief will be on view at the Getty Villa for three years in a second-floor gallery devoted to Religious Offerings.
The relief takes the form of a stele, a stone slab decorated with images and text, crowned with the figures of Herakles and his son Antiochos, who was the mythical hero of the tribe Antiochis. Herakles is depicted as an athletic nude, holding a club and the pelt of the Nemean Lion he vanquished, referring to the first of the twelve labors he had to perform. Seemingly the elder, Antiochos wears a dignified mantle and holds a staff (no longer visible, but probably added in pigment). Both father and son heroes were the subject of cult worship, and are shown standing within a small temple framed by columns and a pediment.
Written in ancient Greek below the figures, an inscription describes the honors bestowed upon Prokleides by his soldiers and comrades, all members of an elite infantry corps known as the epilektoi. This is the earliest known inscription referencing the epilektoi, a group of men bound together by their military service, participation in sacrifices and theatrical performances, and membership in the Athenian Council. According to the decree, Kephisokles of the village of Alopeke proposed the resolution to praise Prokleides, who “has well and with distinction taken care of security,” and crown him with a gold diadem worth at least 1,000 drachmas (an enormous sum, considering the average worker in classical Athens could support a family of four on one drachma a day).
Soon after arriving at the Getty, the stele was photographed using a technique that captures the object numerous times with varying degrees of raking light. The resulting composed image reveals the shallow lettering with unprecedented depth and clarity and enables a more accurate reading of the inscription. A transcription of the ancient Greek text, translation, and detail photography of the historical inscription accompanies the installation.
“The Antiochos relief commemorates the affection and respect of troops for their commanding officer,” explains Claire Lyons, acting senior curator of antiquities at the Getty Villa. “We are delighted that it will be on view at the Getty Villa in time for Memorial Day, when we honor the contributions of fallen soldiers to their communities and country.”
This long-term loan results from the Framework for Cultural Cooperation signed in September 2011, which provides for joint scholarship, research projects, loans, and exhibitions between the Getty and the Hellenic Republic. “As part of this framework of cooperation between the Hellenic Republic Ministry of Culture and the Getty Museum, we are pleased to have the Antiochos relief on display at the Getty Villa,” said Maria Vlazaki-Andreadaki, director general of archaeology in Athens. “We believe that this collaboration will promote classical studies in the United States and will spread the values and the spirit of ancient Greek civilization.”
Historical Background
The relief was discovered in 1922 in the foundations of a house in the Athenian neighborhood of Dourgouti. In antiquity, the area was known as Kynosarges and was the site of a public gymnasium and a sanctuary of Herakles, the greatest of the Greek heroes. Believed to have stood in this sanctuary, where several other inscriptions mentioning the tribe Antiochis were found, the relief was a votive dedication erected in a prominent public location befitting a successful military leader.
The Antiochos relief is a primary document of democracy, and the language of its inscription shows that voting and public speech were deeply ingrained in civic life two centuries after the foundation of democratic political institutions in Athens.
The creation of the Attic tribes was the most important feature of the revolutionary reorganization of Athenian politics that followed the overthrow of the tyrants in 508 B.C. In this system, ten tribes composed of approximately 3,000 citizens and their families were created. Each tribe was assigned the name of a mythical Athenian hero: Antiochos was the eponymous hero of the tribe Antiochis.
Drawn from villages in three distinct zones of the Athenian territory—the coast, the inland farming region, and the urban/suburban zone—the tribes represented the entire citizenry of Athens. Josiah Ober, Professor of Political Science and Classics at Stanford University, observes: “Imagine a reorganization of the United States that would require citizens from Maine, Texas, and California to work, fight, and feast together on a regular basis. The communities constituting the tribe of Antiochis included Alopeke, the philosopher Socrates’ home village—so we might even imagine that a descendant of Socrates as among the signatories to the decree.”
An island at the crossroads of the Mediterranean, Sicily occupied a pivotal place in antiquity between Greece, North Africa, and the Italian peninsula.
Statue of a Youth (The Mozia Charioteer), Sikeliote (Sicilian Greek), 470–460 B.C. Marble. Courtesy of the Servizio Parco archeologico eambientale presso le isole dello Stagnone e delle aree archeologiche di Marsala e dei Comuni limitrofi–Museo Archeologico Baglio Anselmi. By permission of the Regione Siciliana, Assessorato dei Beni Culturali e dell’Identita Siciliana. Dipartimento dei Beni Culturali e dell’Identita Siciliana. Sicily: Art and Invention between Greece and Rome, on view at the Getty Villa April 3–August 19, 2013, will showcase ancient Sicily as a major center of cultural innovation from the fifth to the third centuries B.C., when art, architecture, theater, poetry, philosophy, and science flourished and left an enduring stamp on mainland Greece and later on Rome.
“This is the first major exhibition to arise from the Getty’s 2010 Cultural Agreement with Sicily, presenting masterpieces that are among the most accomplished examples of ancient Greek art in the world,” said Timothy Potts, director of the J. Paul Getty Museum.
“We are especially thrilled to have on view the exceptional statue of a victorious Charioteer from Mozia that the Getty has recently conserved. This object is a unique expression of the marvelous artistry of Greek sculptors at the dawn of the Classical era.”
Sicily: Art and Invention between Greece and Rome, co-organized by the J. Paul Getty Museum, the Cleveland Museum of Art, and the Assessorato dei Beni Culturali e dell’Identita Siciliana, features some 150 objects, a major portion on loan from institutions in Sicily, including stone and bronze sculptures, vase-paintings, votive terracotta statuettes and reliefs, carved ivory, gold and silver metalwork, jewelry, inscriptions, architectural revetments, and coins.
“These splendid objects bear witness to the athletic and military victories, religious rituals, opulent lifestyles, and intellectual attainments of the Sicilian Greeks, which shaped Greek culture at its peak,” explains Claire Lyons, acting senior curator of antiquities at the J. Paul Getty Museum and curator of the exhibition.
The Mozia Charioteer
The Mozia Charioteer, widely considered one of the the finest surviving examples of Greek sculpture, serves as the exhibition’s centerpiece. Recently on view at the British Museum in London during the 2012 Summer Olympics, the statue has since undergone conservation treatment at the Getty Villa. Part of the Getty’s cultural agreement with Sicily, this 18-month collaborative conservation project involved remounting the sculpture and the provision of a seismic isolation base, which will accompany the object when it is reinstalled at the Whitaker Museum on the island of Mozia.
The triumphant Mozia Charioteer, discovered in 1976 on the island of Mozia in western Sicily, is believed to represent a charioteer who competed at Olympia on behalf of one of the Sicilian rulers. The extraordinary style of the sculpture, especially notable in the sinuous pleating of the long linen xystis that sheathes the figure’s athletic physique, is a tour-de-force of stone carving. Clearly a master of his craft, the sculptor was able to reveal the torso and limbs beneath the thin fabric. With its confident gaze and proud stance, this statue conveys the high level of originality and experimentation achieved by Greek sculptors working in Sicily.
The “Signing Masters”
Important evidence of Sicilian artistic innovation is also apparent in the exquisite coins of the time. Beginning in the late fifth century B.C., a group of Sicilian Greek coin engravers, mainly based in Syracuse, added their signatures to the dies used to stamp coins. Known as the “Signing Masters,” these remarkable craftsmen created extraordinary works of art on a miniature scale. Departing from the traditional profile view, they devised novel ways of representing the human body in a lively three-quarter perspective or striking frontal pose. This testimony of individual mastery of the medium is virtually exclusive to Sicilian Greek coins created around 400 B.C. Often abbreviated in tiny but legible script, the artists’ signatures are typically all but hidden in locks of hair or elements of jewelry.
Known as the “coin of coins,” the unique Aitna tetradrachm from the Royal Library of Belgium is one of the most precious ancient coins in the world. On view in the exhibition along with 50 other exceptionally crafted Sicilian Greek coins, the image on the tetradrachm depicts the head of Silenos on the obverse and on the reverse, Zeus enthroned with an eagle perched beside him, imagery that alludes to the cult of Zeus on Mt. Etna. Greek settlers and their gods
Sicily: Art and Invention between Greece and Rome will also examine how settlers from the Greek mainland brought their myths and religious practices to Sicily. To sanctify new colonies and maintain ties with mother cities, they built altars and temples to such gods as Apollo, the patron deity of colonists, as well as the deified hero Herakles. Included are terracotta heads of Apollo, Hades, and Persephone, created as cult or votive images of deities that played a central role in ancient Sicilian worship. The skillfully modeled clay, embellished with striking polychrome pigments, compares favorably with the most accomplished works in marble and bronze. An exceptional example of metalwork is a religious offering dish made of two and a half pounds of gold. Known as a phiale mesomphalos, the vessel is embossed from the center outward with bands of beechnuts, acorns, and bees above blossoms; the owner’s name —Damarchos, son of Achyris— is inscribed beneath the rim, together with its equivalent weight in gold coins.
The divine hero Herakles was also embraced by Greek settlers, who linked his deeds to their cities. Contrasting aspects of Herakles’ identity —peaceful healer, solitary herdsman, and violent aggressor— heightened the appeal of his cult among the men of rural Sicily, who tended flocks and worked as mercenary soldiers. Among the objects on view is a finely preserved bronze statuette of Herakles recovered from a river-bed in Contrada Cafeo (Modica), which suggests that a shrine to the hero was situated nearby.
Preeminent among the honored deities was Demeter, goddess of agriculture, and her daughter Persephone (or Kore). Sanctuaries of the goddesses dotted the island, but their cult was most enthusiastically embraced in central Sicily, where, according to myth, Kore descended to the Underworld as the bride of Hades. Depictions of these deities include a terracotta bust with a rare painted figural scene that may represent part of a ritual honoring or celebrating the goddesses, and a cult statuette disc overed near an altar in Gela together with an offering jug of carbonized seeds of grain.
Archimedes of Syracuse
A section of the exhibition will focus on Archimedes of Syracuse (about 287–212 B.C.), one of history’s foremost scientists and mathematicians. More than a millennium ahead of its time, his work laid the foundation for branches of math, physics, engineering, and even computer science. When Syracuse’s King Hieron II asked him to determine whether a crown was made of pure gold, Archimedes made his legendary deduction that a solid displaces a volume of liquid equal to its own volume, a discovery that supposedly caused the scientist to leap from his bath and run naked through the streets crying “Eureka” (“I have found it!”).
On view is a leaf from the Archimedes Palimpsest, the only surviving manuscript containing copies of Archimedes’ writings. The medieval prayer book that included this leaf was inked by a scribe onto recycled parchment that originally bore the theories of Archimedes. The pages were scraped clean before being overwritten, but with the use of advanced imaging technology, the original writing is visible. The leaf on view is a section of text from “Proposition 1” from Archimedes’ Method, a work integrating geometry and physics.
Literature on Sicilian art
Finally, the exhibition examines the reflections of literature in Sicilian visual arts. Many mainland Greeks became familiar with Sicily through the epic poetry of Homer, including Odysseus’s wanderings after the Trojan War, which took him to the western Mediterranean.
Often depicted in vase-painting and sculpture, Odysseus’s encounters with strange creatures like the Cyclops and Scylla were allegories for early colonial settlement and trading enterprises that spread Greek culture to distant, exotic regions. The pastoral genre created and perfected by the Syracusan poet Theokritos (about 300–after 260 B.C.) flourished as Sicily was falling under the dominion of Rome in the third century B.C. He is renowned for his Idylls (literally, “little pictures”), which paint nostalgic word-images of Sicilian country life from the point of view of a sophisticated urbanite. Theokritos’s rustic characters—including satyrs, shepherds, and the woodland deity Priapos—also populated the visual arts of the period, attesting to the appeal of rural fantasies during a time of civic turmoil. On extended loan from Syracuse, a life-size statue of the fertility god Priapos, the earliest such figure in Greek art will be featured in the exhibition. Like the Mozia Charioteer, it was also the subject of a collaborative conservation project undertaken by the Getty Museum.
The importance and popularity of Greek comedy and drama outside of Athens is evident in the theatrical figurines, masks and scenes on vases, many of which come from the island of Lipari. The celebrated “Father of Tragedy,” Aeschylus (Greek, 525–456 B.C.) traveled to Sicily on at least two occasions, where his plays found fertile ground in the strong local tradition of performance on the island.
On display is a terracotta mixing vessel with the earliest known depiction of the myth of Perseus and Andromeda, which likely reflects a performance of Sophocles’ Andromeda (about 450 B.C.). The Greek inscription painted above the figure of Perseus—“Euaion, the son of Aeschylus, is handsome”— names the actor, son of the great tragedian.
Rich harvests, bountiful seas, and a favorable trade location brought immense wealth to the Sicilian city-states, and the exhibition highlights their widespread reputation for luxurious lifestyles with five gilt-silver vessels, part of a larger group of fifteen. The silver treasure had been buried for safekeeping beneath the floor of a house in Morgantina during the Roman sack of the city in 211 B.C. The entire hoard comprises religious vessels as well as a set for the symposion, a convivial drinking party for men that was an important part of the social life of well-to-do Greeks.
Sicily: Art and Invention between Greece and Rome is the latest in a series of cooperative efforts between the Getty and the Sicili an Ministry of Culture and Sicilian Identity arising from a 2010 agreement that calls for a number of collaborative projects, including object conservation, seismic protection of collections, exhibitions, scholarly research, and conferences. Recent related projects include the 2010 loan of the Gela Krater, a monumental red-figured volute krater (wine mixing vessel) attributed to the Niobid Painter; The Agrigento Youth, a rare example of an early classical marble statue called a kouros (an idealized nude young man), loaned to the Getty from the Museo Archeologico Regionale in Agrigento (2010/2011); and most recently the loan of thirty-six objects from the sanctuaries of Demeter at Morgantina (2012/January 2013).
The exhibition is co-organized by the J. Paul Getty Museum, the Cleveland Museum of Art, and the Assessorato dei Beni Culturali e dell’Identita Siciliana, and celebrates 2013 as the Year of Italian Culture in the United States, an initiative of the Italian Ministry of Foreign Affairs, realized under the leadership of the President of the Republic of Italy.
Cool new web film by Publicis, Milan for Heineken, "Sunrise". The Heineken Legendary hero finds away to enjoy the party responsibly, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and features an exclusive new song called “ My Sunrise”.
Credits: Advertising Agency: Publicis, Milan, Italy Creative Directors: Bruno Bertelli, Cristiana Boccassini Copywriters: Rachele Proli, Michela Talamona Art Director: Fabrizio Tamagni Production Company: Sonny, London Film Director: Fredrik Bond Production Company Producer: Alicia Richards Agency Producer: Mariella Maiorano Client Service Director: Stefania Savona Account Manager: Giada Salerno Campaign Mediator: Bela Ziemann DOP: Mattias Montero Visual Effects: Cutting Edge DJ: Audrey Napoleon Editor: Patrick Ryan
Leo Burnett's TV ad for the French toilet-paper Le Trefle entitled "Emma" is a happy families ongoing battle between going digital or staying true to paper. Our hero husband determined to convert his wife and daughter to a paperless world in various ways, but sadly in the end our true hero, the patient Emma reminds him that no matter what there is at the very least one thing we will always need paper for. The tagline translates in English to "Paper has a big future", get it? Big...man...sitting on the toilet...ah forget it. Speaking of big things "Midtrafik — The Bus" is still one greatest ads ever created, see the epic-a-licious spot HERE.
Credits: Client: Le Trèfle Agency: Leo Burnett France Director: Bart Timmer Executive Creative Director: Xavier Beauregard Creative Director: Xavier Beauregard Art Director: Jérôme Gonfond Copywriter: Hadi Hassan-Helou Agency Producer: Elisabeth Boitte
As part of its “For Those Who Do” campaign, the “Getaway” film involves the consumer in a story centered around the versatility of the new Lenovo Yoga 11S, in the way only Lenovo can. It’s dark and slightly subversive. Stylish without being too sleek. And, best of all, it showcases our single product’s four incredible modes, in a storyline that allows our consumer to interact directly with the product and the campaign’s hero, Lizzie.
“Getaway” isn’t a sequel in the literal sense, but it uses our illustrious heroine from last year’s campaign, “The Pursuit,” and adds to the story. It tells us that she’s gone through incredible measures to capture Lenovo’s technology more than once – in fact, this is her eleventh heist. And now that she’s completed her final mission, she wants to give the tech back to the people – our biggest fans. The end result is an entertaining piece of film with our incredible technology as the real hero, and a call to our fans to join the story and claim one of Lizzie’s eleven Yoga 11S’s for themselves.
Credits: Creative Agency: Saatchi, NY Production Company: Logan & Sons VFX/ Editorial: LOGAN Telecine: MPC NY, MPC LA Music Score: Paul Minor End Music Track: “Mechanical” by Oliver Sound Design: SNAPSOUND Mix: Sonic Union
Levi's newest Go Forth commercial ad campaign for 2012 entitled "Thread", the spot features "This Is A Pair Of Levi's" a 60 second spoken word poem, written by W+K copywriter Erin Swanson.
This is a pair of Levi's®, buttons and rivets and pockets and cuffs,
and the thread that holds it together.
When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;
It's the thread in your seams that's tied to your dreams.
It's the sole in your feet that keep the beat;
You're gonna be great, you're gonna be great, you're gonna be great; You're gonna find the cure, you're gonna be famous, you're gonna be shameless. Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back of a bus at the end of the road, at the bottom of the ninth, with a crown on your head
You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a single stitch. You follow your heart, follow the leader, you're the leader;
Are you joking, are you breaking, are you shaking? You're the next living leader of the world. You're a kid. Holding onto the thread. That holds it together.
This is a pair of Levi's®
Credits: Ad Agency Wieden + Kennedy Directed by Lance Acord Copywriter: Erin Swanson Creative director: Tyler Whisnand
HIFI PROJECT PROVIDES MUSIC & SOUND DESIGN FOR VISUALLY COMPELLING STARZ RE-BRAND CAMPAIGN
Los Angeles & Minneapolis – (May 13, 2013) Collaborating with ad agency Fallon, HiFi Project is the creative force behind the music and sound design for the new, visually compelling re-brand for cable network STARZ. According to HiFi Creative Director/Composer Paul Robb, this was the most extensive sonic branding campaign to date for the company, which is better known for working on commercial and advertising campaigns such as new spots for Gap, Jaguar, and Chevy.
HiFi Project was tapped to create an extensive soundscape that was innovative and revolutionary, taking the listener on a musical journey; while design firm yU+co was called on to create a design language that infused the entire landscape of the STARZ platform with their new tagline, “Taking You Places.” “We had a great time on this project because they really gave us a tremendous amount of freedom to create music,” explains HiFi’s Robb. “We were tasked with creating a soundtrack for the network that was thrilling, but never heavy-handed. They didn’t want music that was overly whimsical or cheery, but something that was gripping, seductive, and premium.”
HiFi initially provided STARZ with 60 original demos, from which network creatives chose five to explore further. After hearing extended arrangements (some as long as four minutes) of the “final five”, a hero track was chosen. HiFi then set about the demanding task of arranging this hero track into five broad style families, for each of the network programming categories. All in all, HiFi Project produced an astonishing 35 complete compositions, ranging from two seconds to over three minutes in duration.
“From a creative point of view, this was just pure joy,” says Robb. “We were given license to create music and sound design for these beautiful, abstract graphics that yU + co had created. We don’t get that level of freedom that often, so we were thrilled.”
“Because a great deal of our work is in the commercial and advertising realm,” adds Executive Producer Birgit Roberts, “and there are oftentimes far more restrictive parameters to that type of work, our team really had a great time with the creative process. It was also great to collaborate with both Fallon and the creative team in-house at STARZ on a re-brand of an entire cable network, which was a first for us.”
Credits: Client: STARZ Executive Creative Director: Jessica Creasey Director of Production: Kandy Barry Technical Director: Sean Richardson Creative Director: Michael Vamosy
Ad Agency: Fallon Integrated Producer: Angie Schoemer Art Director: Ben Pagel Creative Director: Andrew Voss
This video is the making of "Hero," a drawing of Miguel Endara's dad composed entirely out of 3.2 million ink dots. Miguel created this fantastic piece with, believe it or not just one pen, the pen is a micron.005, made in Germany. He states the 3.2 million is not an exact number, but very very close to the real number. He multiplies his speed of plotting (how many dots he puts down per 10 seconds) with the number of hours he worked on each section. Credits: Music by Bonobo — Noctuary Created and Produced by Miguel Endara
From S.W.A.T to Zombies, Domino's Pizza is delivering the movies.
Back to reality, a more realistic look at who is delivering your Domino's Pizza via the "Hero" ad.
Credits: Advertising Agency: Big Communications, London, UK Creative Director: Dylan Bogg Art Director: Tim Jones Copywriter: James Cross Director: Jake Wynne Production Company: Live and Breathe London Producer: Nicole Sloane
Just in time for the Olympics Old Spice come out with their own athletic championship themed TV ad. The Old Spice guy will make it and win all the first place medals, he will cure all the worlds problems, he will die a hero and live forever through his line of table crackers, "Champs", result...another champion of an spot by Wieden+Kennedy.
Credits:
Ad Agency: Wieden + Kennedy, Portland Client: Old Spice Director: Tim Godsall Production Company: Biscuit Filmworks Editorial: Arcade Edit VFX Company: The Mission Studio Music: Tonefarmer Mix Company: Lime Creative Director: Jason Bagley Creative Director: Craig Allen Copywriter: Jason Kreher Art Director: Max Stinson Producer: Jeff Selis ECD: Mark Fitzloff ECD: Susan Hoffman Agency Executive Producer: Ben Grylewicz Director: Tim Godsall EP: Holly Vega
The new Carlsberg TV ad,'Crate Escape', is a humorous take on the film 'The Great Escape', it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.
Our hero finds an ingenious way to not only hold his commitment to his girlfriend but add a much needed element to the spa experience: a fresh Carlsberg.
'Crate Escape' is developed by creative agency Fold7, and directed by Peter Lydon whose work includes hit Channel 4 TV shows Shameless and Teachers, and features music from the Elmer Bernstein score for 'The Great Escape'.
Lynx, better known as Axe is taking their Lynx Effect campaign from scantly glad women chasing men to preparing mankind for the 2012 end of the world. Apparently this is it, the final fragrance from Lynx, Axe or whatever they call it depending on what part of the world you live in.
Now someone correct me if I'm wrong, the Lynx 2012 commercial at about the: 23 second spot as our hero is building his arc is carving a potato...is that what I think it is? And you can forget what I said earlier about the sexy women, they show up at about the: 45 second mark, in pairs of course their getting on the arc!
Carlsberg beer puts these friendships to the ultimate test. A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? I'm hoping this is genuine because the girl is my new hero, she fearlessly presses on through the seedy underworld to help her friend.
Credits: Imagine this: it’s the middle of the night and your best friend calls for help. How far would you go to get him off the hook? A new social video provides a comical twist to the well-known tag line ‘That calls for a Carlsberg’ through a series of real life set-ups caught on cameras. Created by the Belgium creative ad agency DGM, Duval Guillaume Modem.
Two new ads for the Sony Nex DSLR camera created by Havas Worldwide: Foreign Correspondent and the Sideline Hero spots poke fun at the everyday non-professional photographer's who take great photos thanks to their Sony Nex.
Credits: Advertising Agency: Havas Worldwide, Sydney Executive Creative Director: Steve Coll Art Director: Paris Giannakis Production company: Photoplay films Director: Scott Otto Anderson Producer: Florence Tourbier Executive Creative Director: Steve Coll
Puma introduces us to it's newest technology in running shoes with the commercial above for PUMA Mobium shoe, the running shoe that was inspired by cats, yes cats, see video below.
A cat's paws contract to provide propulsion and expand to provide cushioning. PUMA Mobium Elite's Expansion Pods, inspired by a cat's paw, adapt to your foot with every step. Welcome to Adaptive Running.
Press: PUMA Launches The Nature of Performance in 2013. PUMA Celebrates A Year Of Innovation With Groundbreaking Performance Product Introductions & New Campaign Launch 2013 signals a pioneering year for PUMA, as the global sportlifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform — The Nature of Performance. The Nature of Performance underpins a new creative and marketing campaign, in addition to serving as the inspiration for a collection of innovative new products in the Football, Running, Training and Fitness categories.
PUMA's Nature of Performance platform is a red thread that unifies all of PUMA's performance categories with a consistent voice, look and feel. Grounded in nature and the athlete's innate desire to perform at their best level, The Nature of Performance takes us on a journey that is at once personal and universal. Through it, we come to understand certain campaign insights:
The Nature of PUMA Football: Whether it's in your nature to be power hungry, a glutton for speed or a control freak, PUMA builds inspired products to amplify you and your team's instincts.
The Nature of PUMA Running: It's in our nature to disrupt the monotony of running. It's making a routine run feel fresh again, and it's in our nature to get you out the door.
Similar insights have been developed for PUMA Golf, PUMA Training, PUMA Fitness and PUMA Ecosphere and will feature in the creative executions for each. Created in collaboration with advertising partner Droga5, the Nature of Performance campaign for ATL and BTL features the product as hero in each treatment, with a minimalist deconstructed "set" using a simple gray background, exposed staging and technical features, and athletes in motion showcasing the 'epic moment' of athletics. Stylistically new for PUMA, the Nature of Performance creative is designed to evoke a visceral reaction and tap into our nature as performance athletes.
PUMA also partnered with video production house Juliet Zulu to develop a series of technical films and TVCs for The Nature of Performance that will roll out online, by category, beginning in February 2013.
"With The Nature of Performance, we've found our own unique voice within the performance space," said Filip Trulsson, Director of International Marketing at PUMA SE. "The platform works across all of our sport categories and offers a compelling and effective way to convey pinnacle performance PUMA products and the user experiences at its most natural state."
The Nature of Performance platform launch coincides with a series of innovative new product introductions in Spring/Summer 2013, including ground-breaking footwear and apparel styles for Running and Training.
PUMA Mobium Elite is a first generation PUMA Adaptive Running™ shoe that's built on a system of interdependent technologies that are proprietary to PUMA. The patent-pending technologies of the Mobium Bands, the Windlass Chassis and the Expansion Pods work together allowing the shoe to expand and contract as the foot naturally does through the gait cycle. PUMA has identified this new category of running — Adaptive Running — after two years of intense biomechanical research, development and testing. PUMA Mobium Elite encourages a more natural movement and efficient stride.
In addition to innovative new product introductions, PUMA is also introducing for 2013 a unique naming and labeling concept designed to make it easy for consumers to identify which products best fit their performance needs. The PUMA CELL system consists of 14 CELL names, each of which corresponds to a specific key performance benefit — dryCELL for moisture management, visiCELL for increased visibility and powerCELL for compression, to name a few. PUMA CELL is a proprietary system the brand has developed to ensure product benefits are clearly communicated and identifiable to the consumer.
I love everything about this campaign, especially Puma Designer Raymond Horacek (video below) who quotes the great architect Antoni Gaudi, "...man does not create, he discovers" in his design process. Raymond and the PUMA Innovation Team studied the way big cats move and how the human foot changes in length, height and proportion during the running step that gave birth to Adaptive Running.
Credits: Creative Advertising Agency: Droga5 Video Production House: Juliet Zulu
The new "Should've gone to Specsavers" TV advert for Free Varifocal Lenses features world-renowned chef Gordon Ramsay, who's rendered speechless for once when a naked man wanders into his kitchen in the middle of the dinner service. Our hapless and visually challenged hero should be in the sauna; and needless to say, he should've gone to Specsavers. The commercial for the UK opticians was directed by Daniel Kleinman at Rattling Stick.
Amazing moments and the "Hello" effect for AT&T latest ad campaign. "Hello" demonstrates an amazing moment being shared across the country on the nation's largest 4G network, AT&T. It starts as an amazing football play seen by a few people. But once posted, it becomes a moment the entire country can enjoy, and something that builds to an introduction our hero will never forget.
Credits: Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Executive Creative Directors: Heather Gorman / Jeff Spillane Creative Director / Copywriter: Alex Russell Creative Director / Art Director: Stephen McMennamy Producer: Cheryl Gackstetter Executive Music Producer: Melissa Chester Production Company: Smuggler Director: Henry-Alex Rubin Director of Photography: Ken Seng Editing Company: P.S. 260 Editor: JJ Lask Visual Effects: Spontaneous
Check out the tour baby Charlie Ray takes around his house in GoPro's commercial that debuts during Super Bowl XLVII. The ad entitled "Dubstep Baby" was shot with Original HD HERO camera and features the song "Running All My Life" by Walking Def.
