Direct Mail Campaign: First Western Trust – Turn on the Light

A lot of retirement plan providers bury their fees inside the 401k plans they prepare — which often means you earn less on your investment and they earn more. It’s a hidden secret they don’t want you to unveil. But that’s exactly what we did for business owners who First Western Trust wanted to target.

More than just telling the story that First Western doesn’t have concealed fees like the other guys, it was mandatory to do it memorably. Upon first interaction, the direct mail piece we created features only four visible words: “Turn on the light.” Shining the black light included with the piece on the page reveals the rest of the once-invisible text — and exposes the whole story about this all-too-common hidden practice, as well as the answer to avoiding it: by partnering with First Western.

Credits:
Client: First Western Financial, Inc.
Campaign Title: Turn On the Light
Execution Title: Direct Mail
Agency: LRXD, Denver
Creative Directors: Kelly Reedy, Eric Kiker
Associate Creative Director: Jamie Reedy
Art Director: Kent Ervin
Copywriter: Jamie Reedy
Account Director: Mikell Beechinor

Tonight DIRECTV is taking away 26 of your channels. Viacom is petitioning viewers to take a stand against DirecTV, which will stop carrying the programmer's 26 channels at midnight if a deal isn't reached, with a video parodying the satellite giant's advertising spots.

Viacom's ad lays out the bad things that will happen if DirecTV drops its networks — which include MTV, VH1, Comedy Central, Nickelodeon and BET — including an unpleasant development for Eric Cartman, the "South Park" character.

DirecTV has said that Viacom is seeking a 30% price increase in affiliate fees. Viacom is arguing that its 7-year-old contract with DirecTV is based on wildly outdated terms. via: Adage

Aren't you glad you didn't get rid of cable?

Credit Unions of Canada will have you Dinging from Sea to Sea for free as explained to us via this new ad campaign created by the Ad Agency Dead Famous.

Belonging to a national ATM network means you can bank ding free at credit unions and other financial institutions across Western, Central and Eastern Canada. Just look for a ding free sign on any participating ATM, and say goodbye to those pesky surcharge fees.

Credits:
Advertising Agency: Dead Famous, Vancouver, Canada
Creative Directors: Mike Fiorentino, Michael Bryden, Chris Kostyal
Director: Shaun Lawless
Assistant Director: Scot Proudfoot
Animation: Hardedge Creative
Post Production: Bear Studios
Make-up and Hair: Jenn Kaminski
Styling: Tanus Lewis

So what's new in the coffee world? Thanks to a Canadian and founder of "Black Ivory Coffee" Blake Dinkin, there is an insanely new coffee that not only passes through an elephants digestive system (that's right elephant dung!) this coffee is so exclusive it sells for an incredible $1100 a kilo.

Dinkin says he's heard all the jokes, "There's always going to be an element of [poop] jokes in doing Black Ivory Coffee," Dinkin told the Associated Press. "But the reason why it's taken me nine years to develop this is I'm really trying to make a serious product."

A DELICACY CREATED THROUGH RELENTLESS PASSION

​Ten years in the making, BLACK IVORY COFFEE is created through a process whereby coffee beans are naturally refined by Thai elephants at the Golden Elephant Triangle Foundation www.helpingelephants.org in Chiang Saen, northern Thailand​. It begins with selecting the best Thai Arabica beans that have been picked from an altitude as high as 1500 meters. Once deposited by the elephants, the individual beans are hand-picked by the Mahouts and their wives and then sun-dried and roasted. Approximately 10,000 beans are picked for each kilogram of roasted coffee; thus, 33 kilograms of coffee cherries are required to produce just one kilogram of BLACK IVORY COFFEE.

COMMUNITY INVESTMENT

As a result of our commitment to elephant conservation and welfare, 8% of our sales will help fund a specialist elephant veterinarian to provide free care to all the elephants of Thailand through the Golden Triangle Asian Elephant Foundation. Additional funds will also be used to purchase medicine as well as to build a new laboratory.
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Production of BLACK IVORY COFFEE also provides valuable income generation for the wives of the mahouts to help cover health expenses, school fees, food, and clothing.

And, this crap ain't cheap, in some five-star luxury Thai resorts a serving sells for $50 a cup!

The erotic protest