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Right on the heels of three extraordinarily successful projects — garnering record breaking ratings for their clients — BIGSMACK unveils a new promo campaign for the National Geographic Channel. The energy-packed, mind-tickling campaign for the channel’s newest series “Brain Games” broke earlier this week in anticipation of the series launch on Monday, April 22nd at 9 p.m. (ET/PT).

Under the creative leadership of Founder/Head Creative Andy Hann and Senior Creative Director Matt Hall, BIGSMACK collaborated with National Geographic’s in-house creative team to complete the creative concepting. BIGSMACK wrote, produced, and created extensive CGI and graphics for the new launch campaign. http://www.bigsmack.tv/work/nat-geo-brain-games/

Hosted by Filmmaker and TED Talks icon Jason Silva, the new television series will use illusions, mind games and interactive experiments to reveal the inner workings of the human brain. Each episode of “Brain Games” will explore a different topic. These will include attention, fear, perception, sense of time and memory. Silva is a self-professed "wonder junkie," who has spoken widely about neurology, the human brain, and technology. The timing of the show is perfect, as President Obama announces a broad new research initiative to invent and refine new technologies to understand and map the human brain. Silva is joined on “Brain Games” by “The Gentleman Thief” Apollo Robbins, a deception specialist.

“National Geographic Channel has been a great, long-term client of ours,” says BIGSMACK’s Hann. “We worked on the promo for the “Brain Games” special last year, and it was so popular and successful that Nat Geo decided to turn it into a series. We were thrilled when they came back, and asked us to work on the promo campaign for the new series. We have a very collaborative relationship with Nat Geo. They really utilize us as a collaborative creative agency, and we work very well with their in-house team. They have a great deal of creative trust in us, which we really appreciate. This was a hugely fun campaign for the BIGSMACK team to work on. One of the biggest challenges was the research that we needed to do in order to find fun, and thought provoking examples of brain puzzles and teasers; as well as the choreography of the spots which required the cameras, experiments, and the on-screen talent to be in sync. Many of the shots were all done in one-take, which was quite a feat.”

Hann shared the director’s chair on set with BIGSMACK’s Senior Creative Director Matt Hall, since a great deal of the work was done in CGI and post, after the studio production wrapped. “The series host, Jason Silva, is renowned for his ability to improv,” explains Hall. “So we gave him an outline, but he added a lot of the material on his own while we were shooting. Because of the improv, most of the CGI/effects were added in the postproduction phase, without a lot of pre-planning. The creative process was truly an evolution, with BIGSMACK working with the in-house team at Nat Geo. At every stage, something new was added on-screen, continually making the spots that much better, and leading to a great end result.”

Due to the outstanding success of promo and show launch campaigns created and produced by BIGSMACK in the last 6 months, the team has been hard at work in the studio. “I couldn’t be more proud of the quality of work that continues to come from Andy and our BIGSMACK team” says Head of Marketing Andrew Kobliska, “The idea generation is endless, and this team truly understands how to create a successful campaign for our clients.”

Credits:
Project: Multi-spot promo campaign for the launch of new series “Brain Games”
Client: National Geographic Channel
SVP/Group Creative Director: Andy Baker
CMO: Courteney Monroe
Design Director Marketing & Creative: Carla Daeninckx
Director Ad Sales & Cause Marketing: Allison Mitchell
VP Creative & Consumer Marketing: Emanuele Madeddu
Producer: Valerie Carrillo
Agency, Production & Post Company: BIGSMACK/New York & Philadelphia
Head of Creative: Andy Hann
Senior Creative Director: Matt Hall
Head of Marketing: Andrew Kobliska
Executive Producers: Heidi Erney, Kevin Lahr
Senior Producer: Rich DiNublia
Senior Writer/Producer: Laura Gillespie
Production Coordinator: Meg Hughes
Director: Andy Hann
EFX Director: Matt Hall
DP: Andrew Turman
Line Producer: Larry Schwartz
Design/Animators: Jason Harmon, Rick Malwitz
Graphic Artist: Dan Hoffman
Editor: Mark Farkas
Mixers: Bob Schachner, Mike Taylor
Colorist: Janet Falcon

B.C based ad agency Eclipse Creative creates the Shrinking Mortgage for Island Savings — Island Savings Introduces the ‘Incredible Shrinking Mortgage’ to the Island. A Mortgage so revolutionary it will move you to party!

VICTORIA, BC June 6, 2013 — The rewards and benefits of Island Saving’s Incredible Shrinking Mortgage are undeniable, exceptional and a true leader in the market. A product so revolutionary, it’s liable to move people to celebration because of its unique step down feature.

Island Savings is putting a fun spin on mortgages with a playful “Mortgage Party” campaign running on Vancouver Island from April to the end of June. To emphasize the benefits of their new Incredible Shrinking Mortgage, Eclipse Creative has taken traditional forms of media and put an innovative twist on them. Their interactive stunt TSA, bursting flex form print ad, 3-dimensional mall posters, Facebook app, video-scribe pre-roll video, flash ads and creative bus ads with a party hat extension show that their new mortgage will give customers a reason to party!

“Mortgages can be such a daunting commitment,” notes Jason Dauphinee, Creative Director at Eclipse Creative.

“With this revolutionary product we wanted to get people excited about these great features. By truly thinking differently, Island Savings has allowed us to help grow their brand in a smart, honest and engaging way.”

Island Savings has also found a way to give back to the Vancouver Island community through the campaign and remain true to their core brand values. Their Facebook contest allows visitors to select an Island housing charity to receive $1 with their entry.

“We’re always looking at how we can support the vitality of the communities where both our members and employees live and work,” says Bronwyn Dunbar, Senior Manager of Marketing & Community Investment, Island Savings.

“With the launch of our new mortgage product, we saw alignment with Island housing charities that our research shows continue to need support.”

About Eclipse Creative
Eclipse Creative is an award-winning, full-service communications agency located in Victoria, BC. In addition to Island Savings, Eclipse Creative’s client list includes Tourism Victoria, Victoria Hospitals Foundation, Rogers’ Chocolates, and Money Mart to name a few. Founded in 1999, Eclipse has built their business by working collaboratively with clients and supplying concept-driven results. For information about Eclipse Creative, visit www.eclipsecreative.ca

The creative team at A&E called on long-time collaborators at entertainment agency BIGSMACK to help conceive, write and produce a hilarious Season 3 promotional campaign for their biggest runaway hit in the cable net’s history: “Duck Dynasty.” Under the creative leadership of Head Creative Andy Hann and Senior Creative Director Matt Hall, the BIGSMACK team collaborated with A&E’s in-house team to write, produce, and post for an extensive campaign, that is being rolled out now, as a daily countdown to the launch of the third season on February 27th at 10/9c.

Hann and director Scott Whitham co-direct an unbelievable 21 spots in just two days (view them all on YouTube HERE. The BIGSMACK team shot in the deep rural bayou of Louisiana in the dead of winter, up against tremendous challenges.

Duck Dynasty’ has literally become a phenomenon for A&E, being their highest rated show to date,” says BIGSMACK’s Hann. “It has huge fan appeal, so we were thrilled when they asked us to take a crack at what appeared to be the impossible. We jumped in with the A&E creative team and literally fleshed out and wrote a mountain of scripts over the course of a week. Kudos to the A&E marketing and creative team, who worked many weekends and late night hours to make sure this was a successful campaign. This project was a great opportunity for BIGSMACK to show what our company can do, pulling from all of our resources to make this roll-out campaign a reality, and a funny one at that.”

One of the most successful reality series currently on television, “Duck Dynasty” features the Robertson’s, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle. After creative concepting and writing In New York and Philadelphia was complete, the BIGSMACK production team flew down south from the east coast. They were met with seven inches rain soaked roads in early January, and show fans appearing on-set to get a peek at the Robertson’s, known for their signature long beards. CD Hann and Whitham directed the 21 spots with just two days to shoot the show’s main characters. Strategically planning the logistics for the shoot, they had two crews shoot simultaneously at an enormous Bayou location in Monroe, Louisiana.

“We went in with a plan of course, but due to the volume of spots, unpredictable weather and an unfamiliar location, a lot of adjustments and improv had to happen in Monroe days and hours before the shoot,” explains BIGSMACK’s Head of Marketing Andrew Kobliska. Mud soaked roads, trucks and equipment coming from hundreds of miles away, and crew arriving the night before were part of the challenges the production team was up against. “While Andy was directing one spot, he had to think about the next two spots so we could have a crew set things up ahead of time. The crew was awesome: great hustle; great attitude. The DP's Andrew Turman and Patrick Loungway were absolutely incredible. Because of the circumstances, the DP's had to act essentially as Co-Directors, and they really came through. The members of the Robertson family were all good sports. They hung in there with us and they were willing to do whatever we asked, which included being submerged in freezing water! They have natural talent, and great comedic timing. They really are a wonderful, funny family, which is why they are loved by so many fans worldwide.”

Credits:
Project: 21-spot promo campaign for the launch of “Duck Dynasty,” Season 3

Client: A&E
EVP, Head of Marketing: Guy Slattery
Creative Director: Maria Pecoraro
Senior Writer/Producer: Keith Kopnicki
Director of Operations: Brett DiPretoro

Advertising Agency: BIGSMACK
Executive Creative Director: Andy Hann
Head of Marketing: Andrew Kobliska
Executive Producers: Heidi Erney, Kevin Lahr
Writers: Tom Pace, Joe Nelms, Bob Shea, Andy Hann, Laura Gillespie

Production Company: BIGSMACK
Directors: Andy Hann, Scott Whitham
DPs: Andrew Turman, Patrick Loungway
Producer/AD: Michael Dean
AD: Nick Conway
press via: Hypeworld

You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.

Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.

Is Target's grocery aisle ready for its close up?

Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.

In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.

"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."

The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.

For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.

With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.

Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.

One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.

"We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."

The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.

Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.

Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.

Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.

Credits:
Creative Ad Agency: mono, Minneapolis.
Director: Matthew Donaldson
Creative Co-Chair: Paula Biondich

Lenthéric Solo: Fail. Up your game.
Ad Agency: Bester Burke, Cape Town, South Africa

For Dettol hand sanitizer.
Ad agency: Havas Worldwide, Santiago, Chile.
via: copyranter

Don't let the stains tell the wrong story. Restaura Car. Car Cleaning.
Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Pedro Teixeira
Copywriter: Hélio Maffia
Illustrator: Douglas Reis

Bliss Self-Foaming Body Wash. Really cares of your body.
Advertising Agency: Looma, Kishinev, Moldova
Creative Director/Art Director: Sergey Prokopchuk

AXE. The cleaner you are. The dirtier you get.
Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Copywriter: Richard Mcgrann
Art Director: Andy Clough
Photographer: Dimitri Daniloff

Rowenta Foot Massage. Spa For Your Feet...Or Foot Fetish.
Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Juenger, Konstantinos Manikas
Creatives: Merlin Kwan, Konstantinos Manikas
Photographer: Mert Photo

Sanitol,Urinal. Touch him. And you touch everything he’s touched.
Advertising Agency: McCann Worldgroup, New Delhi, India

Boots Body Cream. For sexier knees.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand

Brazilian Beauty. Keep yourself tidy.
Advertising Agency: The Cavalry Melbourne, Australia
Creative Director: Tony Greenwood
Art Director: Craig Maclean
Copywriter: Tony Greenwood

New Remington bikini trim & shape.

In honor of May 4th, as “May the Fourth be with you!”, the Nerdist Channel came up with this video as nothing says celebrating Star Wars fandom like two lovely ladies with lightsabers. Directed by Seth Green, the “Saber” sequel delivers some good, “clean” fun involving super-sudsy saber action.

IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign.

“All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.

Credits:
Ad Agency: Ogilvy & Mather
Mike Hahn, Art Director/Group Creative Director
Ryan Blank, Copywriter/Group Creative Director
Susan Westre, Worldwide Executive Creative Director
Steve Simpson, Chief Creative Officer, North America
Fred Kovey, Copywriter
Andrew Mellen, Copywriter
Jillian Abramson, Art Director
Lee Weiss, Executive Producer
Jess Latour, Production Coordinator
Dave Lambert, Assistant Producer
Karl Westman, Executive Music Supervisor

Production Company: Psyop/Smuggler
Director: Psyop
Psyop Creative Directors: Marie Hyon, Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Crystal Campbell
Associate Producer: Kay Chen
Storyboard Artist: Ben Chan
Design: Ben Chan, Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol
CG Lead: Mark Rohrer
CG: Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovic
Lead Compositor: Manu Gaulot
Compositor: John Loughlin, Herculano Fernandes, Carl Mok
Flame: Jamie Scott
Editors: Cass Vanini, Jonathan Flaum
Music: Pulse Music

Press: After landing the business last spring, Zulu Alpha Kilo is launching a new brand platform for the Interac brand and the organization behind it.

The Interac Be in the Black™ platform extols the benefits of using your own money for everyday purchases.
“We want Canadians to know that the end of the month doesn’t have to seem like the end of the world,” says Chief Creative Officer and CEO of Zulu Alpha Kilo, Zak Mroueh. "When you use your own money instead of credit, you can simply enjoy what you buy instead of worrying about paying it off."

The 360 campaign consists of TV, out-of-home, video pre-roll, and standard and rich media banner ads – along with a social promotion – meant to inspire positive conversations around the many benefits of using Interac products and services.

“It’s crazy to think that people are using credit for everyday purchases like groceries, or a cup of coffee,” says Ron Smrczek, Executive Creative Director, Zulu Alpha Kilo. “In our launch spot, we enlisted AC/DC’s iconic rock anthem, Back in Black, and some over-the-top pyrotechnics to bring the swagger back to the notion of using your own money.”

The creative is supported with a national digital media campaign that is handled by Media Experts. French adaption for the Quebec marketplace was developed by TANK. The campaign will run into the spring.

The Sun — Your Royal Highness, Meet Your Fellow Future Rulers Of The World

With the undoubted plethora of tactical ads celebrating the royal birth, we thought we’d do something a bit more light-hearted. We noticed that the royal baby was to be born in the same year – and even the same month – as some other pretty high-profile ankle biters. Kids that the world will be seeing a lot of in the next few decades. Why not introduce the royal baby to his or her fellow future rulers of the world?

Credits:
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho
Retouching: Act2|UM
Media: Press & digital OOH

The Times & The Sunday Times — "Royal Delivery"

What better way to celebrate 'a royal delivery' than by replacing the traditional stork with the most royal and elegant of birds, the swan. Photography from award-winning still life photographer Jenny Van Sommers.

Credits:
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Jonathan Rands & Alex Tizard
Photography: Jenny Van Sommers
Media: Press

Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign for the all-new, 200hp, rear-wheel drive 2013 Scion FR-S sports coupe. Today, the brand and agency executives are very proud to detail their new "Driving is Back" campaign, which is currently debuting numerous advertising placements across the country. "Scion is extremely excited about the launch of the FR-S," said Jack Hollis, Vice President, Scion. "The rear-wheel drive sports car is the brand's halo car that pound-for-pound and dollar-for-dollar, is igniting the passions of a whole new group of driving enthusiasts.

Together with our partners at ATTIK, we are absolutely thrilled to kick-off the campaign inviting everyone to rediscover the fun of driving with the FR-S." "In this campaign, the radical new FR-S itself is first and foremost," began ATTIK co-founder and executive creative director Simon Needham. "To us, there are very few exciting cars out there that are also practical on some level… and the FR-S gets great gas mileage while maximizing performance. So naturally, our campaign demonstrates the power and handling of this amazing car – most often in the hands of drifting champ and renowned racing driver Ken Gushi, who drove the car in many of the exciting driving scenes. Across every campaign facet, our overall goals are to excite, inspire, drive people to explore the FR-S online and get them into dealerships and behind the wheel." The "Driving is Back" campaign was conceived by ATTIK's creative director Ron Lim, art director Mike Cornell and copywriter Andy Sciamanna, and its out-of-home elements are now live in 40 locations in 26 major U.S. markets.
Today, the first of three: 30 spots will break… not only on young adult-targeted cable outlets where viewers are accustomed to seeing Scion ads, but also via NBCU syndication, and on NBC, Fox and every major sports network. First comes "Bringing the Sport Back to the Car," which will begin and end a three-month TV buy. Different campaign spots will appear between June 25 and August 5, and more video ads (all commercials and videos were directed by Needham) will run on the brand's social media channels and website well into September. In print, the first spreads will begin to appear mid-June in Sports Illustrated, Maxim, Motor Trend, and Men's Journal, among many others. Banner placements are also blanketing most standard and some new targets for the brand starting today. "Since the FR-S is Scion's biggest push into the sport coupe market yet, we wanted to extend our reach beyond our typical media channels," Lim explained. "This car already has a lot of buzz around it, and we are aiming to build on that excitement. Of course, television is still a powerful mass medium. We also chose mainstream automotive pubs for the first time. Our campaign is much heavier in details than usual as well. We're psyched about our specs and so are the automotive tastemakers; it was important to reach enthusiasts this time out. Andy and Mike really sold the experience of driving the FR-S." Lim also shared insights into some of the more innovative media tactics the campaign will introduce in July. "We're also using smartphone apps to invite readers to watch the FR-S in action through Digimarc codes embedded in the print. Using their smart phones, consumers will be able to peek under the hood of the FR-S and see it in action. This is a great way to feature the very emotional driving experience within a static print ad." According to Lim, Scion and ATTIK chose Digimarc technology due to its successful integration with the Sports Illustrated Swimsuit issue earlier this year, citing its track record, its powerful security features, and its ability to seamlessly present video as part of the agency's print ad, which is entitled Video Test Drive. That ad is scheduled to run in the July 9 issue of Sports Illustrated. Finally, Scion's and ATTIK's executives are also putting the finishing touches on a powerful iAd that will appear in targeted apps for the iPhone and iPad and allow viewers to view videos and explore more features of the FR-S in amazing detail.
The brand and agency once again have many leading technology, creative, production and post-production partners to thank for their campaign contributions. Among those are commercial production company Blueyed Pictures, editorial company Lost Planet, CGI/VFX company Brewster Parsons, and music company Squeak E. Clean Productions. For ATTIK, additional credits include senior broadcast producer Patty Lum and senior account manager Michelle O'Hea, to name but a few.
Credits:

Client: Scion
Advertising Agency: ATTIK U.S.
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Art Director: Mike Cornell
Copywriter: Andy Sciamanna
Sr. Broadcast Producer: Patty Lum
Production Company: Blueyed Pictures
Director: Simon Needham
Directors of Photography: Brooks Guyere, Daniel Ardilley
Executive Producer: Jamee Natella
Producer: Jon Goldberg
Editorial Company: Lost Planet
Editor: Saar Klein
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Graphics/VFX/Finishing Company: Brewster Parsons
Executive Producer: Darcy Parsons
Producer: Rebekah Koerbel
CG Artists: Denis Gauthier, Vonetta Taylor
Music/Sound Design Company: Squeak E. Clean Productions

Gumtree launches its new television and radio ads this week, celebrating the thousands of success stories shared every day by its 8.6 million buyers and sellers. Featuring comedian Sanderson Jones, the executions focus on three of the site’s top categories: Motors, Jobs and Goods.

Conceived by Fold7, the campaign launches on TV on 25 March, alongside radio in London, YouTube advertising, online display and mobile ads.

The campaign, titled ‘Success!’ aims to demonstrate the joy of doing a deal on Gumtree, with the strapline, ‘Millions of sellers, millions of buyers. Gumtree. Success!’ Jones plays a brand advocate who delights in seeing others get the car, job or item they want on the UK’s number one classifieds website.

The first advert will champion Gumtree’s Motors category, where Gumtree has the highest number of privately listed cars in the UK, and will air in 30” and 10” versions. The ads for Jobs and Goods will also run in 10” versions. All the ads from the campaign can be seen on Gumtree's YouTube channel.

Hamish Stone, Head of Marketing at Gumtree.com, said: “We wanted to create a campaign that celebrates the wonderful success stories experienced by our 8.6m users on a daily basis. The site is going from strength-to-strength and with our Motors category growing quickly, it’s the perfect time to launch our latest ads. We’re hoping they’ll be just as successful!”

Ryan Newey, Creative Director at Fold7, added, “This is our first work for the brand since we were appointed in January. The campaign focuses on the key take out that we want people to remember about Gumtree; whatever you’re looking to buy or sell, Gumtree = Success!”
Press via: 3Monkeys

In fact, Dr Pepper was the first major brand to partner with ESPN and the new College Football Playoff, and the first two ads featuring Larry launched this opening weekend to introduce this “One of a Kind Season” to college football fans everywhere.

In “Meet Larry,” - airing nationally and online - Larry shows viewers his excitement after having seen all there is to see when it comes to college football, until now. The one thing he hasn’t seen? A college football playoff. And that is why Larry is declaring this season the first and only one that counts.

Larry gets closer to the action in “Larry on the Field,” which launches nationally in a couple weeks. He screams, he laughs and he chats up the players as he uses his role as a Dr Pepper vendor to get on the sidelines. His genuine excitement is likely to touch any true college football fanatic.

Dr Pepper will also be releasing additional spots featuring Larry as this “One of a Kind” season unfolds, where he will discuss relevant topics such as the Selection Committee and the new National Championship trophy presented by Dr Pepper.

The campaign was helmed by Caviar Content’s Emmy-nominated Jonathan Krisel, director and co-creator of the hit IFC series, Portlandia.

Creative Credits:  
Ad Agency: Deutsch LA
Chief Executive Officer: Michael Sheldon
Chief Creative Officer: Pete Favat
EVP, Executive Creative Director: Brett Craig
Creative Director, (Writer): Ryan Lehr
Creative Director, (Art Director): Erick Mangali
Copywriter: Trey Tyler
Art Director: Michael Delahaut
Director of Integrated Production: Vic Palumbo
VP/Executive Producer: Lisa K. Johnson
Senior Integrated Producer: Molly Tait
Production Company: Caviar, Los Angeles CA

William Hill begins 2013 with a humorous campaign created by start-up agency Fabula. The TV and print campaign is Fabula's first work for the UK's biggest bookmaker since winning the account in October 2012.

The strategy is new and created in collaboration with The London Strategy Unit. It brings to life the fact that as the UK's biggest and most trusted bookmaker — William Hill people are full of passion and knowledge of the subject and betting.

The TV campaign consists of a series of ads depicting what it might be like inside William Hill, the Home of Betting. The films give an insight into how dedicated and knowledgeable William Hill is about all sport and betting. Two ads primarily focus on football and horse racing, followed by four ads that push particular offers.

Three main characters feature in the ads – a manager, a trader, and a ‘mobile’/tech expert. The characters and colleagues are as passionate about sport as the viewers and suggest they “unleash your mobiles” and “fire up your ipads”, encouraging betting fans to download the William Hill app and bet online. A horse that finds its way into the office even has its name – “Download the app” – emblazoned across its horse blanket.

Each film ends with new William Hill strapline “You know where to come. William Hill, the Home of Betting”. The spots were directed by Peter Lydon, of production company 76 Ltd.

Says Yan Elliott and Luke Williamson, Fabula founders: “We are very excited to have created this new campaign for William Hill. Since winning the business less than three months ago we have created a series of seven ads straight out of the traps!”

Kristof Fahy, CMO, William Hill plc, adds: “I have always admired the work of Yan and Luke and with this campaign they continue to show the talent that they have. They quickly understood that it's the people and our passion that makes William Hill the UK's number one and have brought that to life through the new campaign.”

Credits
Client: Kristof Fahy, CMO, William Hill
Creative Ad Agency: Fabula http://fabulalondon.com/
Creative Directors: Yan Elliott, Luke Williamson
Art Director: Luke Williamson
Copywriter: Yan Elliott
Agency producer: Tania Kane
Planning: London Strategy Unit
Photographer: Mat Holyoak
Director: Peter Lydon
Producer: Cathy Hood
DOP: Lukas Strebbel
Production company: 76 Ltd
Editor: Spencer Ferszt
Editing company: Marshall Street Editors
Post production: The Mill
Sound design: Wave

McDonald's creates some wacky new ads promoting the Big Mac with a series of spots ranging from "Sexy Time" to "Mouthopia". — Are you mouthinker enough to start thinking with your mouth? Mouthinking is a concept that's easy to understand—pick up a Big Mac. And then eat it. Now you're thinking with your mouth. TWYM.

Big Mac — "Mouthopia"

Big Mac — "Big Mac Attack"

Big Mac — "Mouth Soirée"

Credits:
Advertising Agency: Translation, New York, USA
Chief Creative Officer: Chris Cereda
Associate Creative Director, Copywriter: Brad Harvey
Associate Creative Director / Art Direction: Ryan Boblett
Senior Content Producer: Tennille Teague
Account Supervisors: Kent Rademaker, Katie McNulty
Group Account Director: Ben Gladstone
Head of Content Production: Miriam Franklin
Directed by BUCK
Executive Creative Director: Orion Tait
Creative Director: Thomas Schmid
Executive Producer: Anne Skopas
Producer: Katie Boote
Art Direction: Thomas Schmid, Fede Reano
Design: Thomas Schmid, Fede Reano
Editorial: Gareth O’Brien
Animation: Nicolo Bianchino
Props & Construction: Fede Reano, Emmanuelle Leleu, Martina Stiftinger, Sebastian Iglesias
Composite: Seth Ricart, Fede Reano, Eric Conception, Alex Mapar
Lead Colorist / Color Correction: Seth Ricart
Directed by BUCK
ARF & Co DIrector: Alex Fernbach
Sound Mixing Co: Heard City
Sound Mixer: Keith Reynaud
Music: PT Walkley

Credits:
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Drew Stalker, Chris Ribeiro
Associate Creative Director / Art Directors: Paul Wysocan, Niraj Zaveri, Melinda Keough
Associate Creative Director / Copywriters: Brooks Jackson, Kevin Butler
Senior Art Director: Shannon Tham
Copywriter: Rob Goldenberg
Art Director: Edward Vince
Head of Art Production: Helen O'Neill
Senior Art Producer: Sara Clark
Art Producer: Jessica Gerweck
Global Director of Print Production: Peter Nolan
Print Producer: Anna Haro
Project Manager: Jayson Dana
Photographer: Jason Nocito
Production Company: First Shot Productions
Digital Art: Epilogue Inc.
Prepress: Continental Colorcraft

Two new ads for John Deere: "Name On It" and How We Run". The campaign includes content created for use online, broadcast and more, including “Name on It” and “How We Run”. The videos showcase John Deere’s commitment to those who rely on its products each and every day. Against artfully framed sequences of a tractor’s design and assembly, a commanding voice and steady drum beat reminds viewers of the intense standards, deep history and forward movement.

Credits:
Agency: GSD&M
EP: Laura Busino
Producer: Monique Veillette
Executive Creative Director: Jay Russell
Group Creative Director: Tom Gilmore
Creative Director/Art Director: Scott Brewer
Creative Director/Writer: Clay Hudson
Associate Creative Director/Art Director: Cheyenne Gallion
Sr. Art Director: Judd Oberly
Sr. Copywriter: Michael Page
Production Company: Bunker
Directors: Karen Fischer & Warren Fischer
Producer: Stephanie Bargas
Head of Production: Nattallie Schiavo
Editorial Company: Cut+Run
Editor: Jay Nelson
EP: Carr Schilling
MD: Michelle Burke

Kotex's Cat video ad by Ogilvy & Mather Advertising in Shanghai.

Kotex, Kimberly-Clark’s feminine care brand and first consumer product, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.”

“Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. via: YouTube

A new campaign for Fonterra's Perfect Italiano, featuring the famously ornery chef, Gordon Ramsay. Launching today, the campaign features a busy mother cooking exquisite Italian dishes. Gordon Ramsay offers to help and she puts him to work, but not in the way he is expecting.

Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says working with Ramsay was a surprise: "I'm hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production," he said.
Perfect Italiano Category Marketing Manager — Cheese & Spreads, Tony Tyree, concurs: "Working with Gordon was fantastic â as easy as using Perfect Italiano. The concept of 'No celebrity chef required' really brings to life what Perfect Italiano is all about â helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese."

The campaign, includes a 30 sec and three 15 sec TVC ads (see them here on their YouTube Channel), highlights how simple cooking real Italian food can be using Perfect Italiano. Clemenger BBDO Melbourne also created the new tagline, 'Perfect Italiano. No celebrity chef required'.

Credits:
Ad Agency: Clemenger BBDO, Melbourne
Production: Curious Film
Country: Australia
Director: Brendan Gibbons
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Julian Schreiber
Creative Director: Tom Martin
Copywriter: Seymour Pope
Art Director: Luke Thompson
Agency Producer: Sevda Cemo

Entitled “I’MPERFECT,” the work takes a defiant stance against the one-size-fits-all beauty paradigm embraced by other fashion brands. The campaign insight taps into AEO’s long-standing role as a true champion for the democratization of denim, offering 22 fits, 81 washes, and 84 sizes – a staggering 1,500+ options – to fit any person and personality. The national campaign encompasses print ads, in-store posters, digital banners, and a stunning broadcast spot from acclaimed commercial director Dante Ariola – all anchored by the tagline, “My Imperfections Make the Perfect Me.”

Credits:
Brand/Client: American Eagle Outfitters
Campaign Title: “Portraits”
Spot Title: “Portraits”: 60 (with :30 and :15 lifts)
First Air Date: August 2014
Agency: Translation
CEO/Founder: Steve Stoute
Chief Creative Officer: John Norman
President: Nils Peyron
Executive Creative Director: Jay Berry
Executive Creative Director: Marc d’Avignon
Creative Director, Copywriter: Betsy Decker
Creative Director, Art Director: Ben Carter
Director of Content Production: Miriam Franklin
Producer: Liz Graves
Account Team: Amanda Hellman, Cassie Farley
Music Supervisor: Nick Pacelli
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Greg Fraser
Executive Producer: Scott Howard
Line Producer: Natalie Hill
Editorial Company: Number 6
Editor: Andrea MacArthur
Assistant Editor: Kyle Whitmore
Post Executive Producer: Crissy DeSimone
Post Producer: Kendra Desai
VFX Company: The Mill, LA
VFX Artist: Chris ‘Badger” Knight
VFX Executive Producer: Jo Arghiris
VFX Producer: Leighton Greer
Audio Post: Eleven
Mixer: Jeff Payne
Executive Producer: Suzanne Hollingshead
Producer: Dawn Redmann
Music: “Feeling Good”
Remake Composed and Arranged by Ariel R. A Heavy Duty Music /Mad Decent Production
Executive Producer: Josh Kessler
Producer: Daniel Nigro
Media: MediaCom
Partner, Communication Planning Director: Ilana Casser
Communication Planning Supervisor: Christa Ruggiero
Sr. Partner Associate Director National Broadcast: Andrew Pappalardo
Manager Media Investments National Broadcast: Carlos A. Cervantes
Sr. Partner, Group Digital Director: Lisa Bronson
Associate Media Director, Digital: Jenina Estella
Digital Media Supervisor: Vera Su

Ah the holidays, such a wonderful time of the year and KFC (Kentucky Fried Chicken) figured out how to silence our annoying Aunts, Uncles and Nephews with the Festive Feast meal. Creative agency, Draft FCB created 3 fun commercials: The Uncles enlighten us with the five year plan. The Aunts go on and on about your dating situation, and finally the annoying Nephews who are not touching you.

Credits:
Agency: Draft FCB Chicago
Chief Marketing Officer: Jason Marker
VP Marketing and Brand Communications: David Ellis
Senior Manager, Advertising: David Menis
Chief Creative Officer: Todd Tilford
Group Creative Director: Chuck Rudnick
Creative Director: Mike Lyons
Creative Director: Tyler Hattery
Executive Producer: Ivo Knezevic
Production Company: Hungry Man
Executive Producer: Kevin Byrne
Director: Scott Vincent
Producer: Caleb Dewart
Director of Photography: Nigel Blunk
Editorial Company: Hagon
Executive Producer: Christina Matracia
Editor: Alex Hagon
Finish: Optimus
Producer: Katie Smith
Online Editor: Ed Nichols
Color: Company 3
Executive Producer: Rhubie Jovanov
Colorist: Stefan Sonnenfeld
Audio Company: Another Country
Executive Producer: Tim Konn
Engineer: John Binder

The campaign, 'First Impressions Count', comprises four 20-second films which — in typical Axe style — highlight the importance of well styled hair when meeting that special someone for the first time. The ad Axe camapign includes 4 commercials: The Track, Tribe, The Surgeon, and Burglar.
Client: Axe/Lynx
Campaign: Axe Hair Styling
The brief: to launch the updated AXE hair styling range with a new proposition that brings the brand’s unique promise of attraction to the category.

The creative idea, ‘First Impressions Count’ highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed.
David Kolbusz, Deputy Executive Creative Director at BBH London, said: “We wanted to capture a simple truth about guys and their grooming habits. Whenever a man sees a woman he fancies, he tends to touch up his hair before making the initial approach. We dramatised this behaviour by setting it in the most extreme of circumstances.”

Credits:
Creative Ad Agency: BBH, London
BBH Creative Team: Matt Fitch & Mark Lewis and Harry Orton and Robin Warman
BBH Creative Director: David Kolbusz
BBH Producer: Charlie Dodd
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Dan Hauck
BBH Strategist: Tim Jones
BBH Team Director: Heather Cuss
BBH Team Manager: Cressida Holmes Smith
Production Company: Outsider and Station Films
Director: Harold Einstein
Executive Producer: Eric Liney
Producer: Jon Stopp/Richard Packer
DoP: Danny Cohen
Post Production: The Mill
Editor/Editing House: The Mill
Sound: Factory