Hockey fan and commercial director (in that order), Steve Chase, is one of the three hockey fanatics behind the trending hockey boycott viral "Just Drop It." Frustrated by the recent lockout and the threat of more games on the chopping block, Chase along with fellow hockey buddies Christian Lalonde (a former pro player) and Mike Devlin (Creative Director/EVP of DraftFCB in NY), came up with the concept of making a simple video asking fans to boycott the NHL.

What was once just an idea between friends is becoming an overnight international success. The grass-root campaign called "Just Drop It," asks hockey fans to take a pledge and boycott one NHL game for every one game the league takes away after Dec 21. The boycott goes beyond game attendance and urges fans not to purchase any merchandising or watch televised games.

Media in the US and Canada have already shown their support by posting the video on
their web pages and airing interviews with Chase. Hockey is in Chase's blood. An avid player and supporter of the minor league teams as well, Chase directed a campaign for hockey team Allen Americans. See the all the Allen Americans spots here.

Team owner and NHL superstar Steve Duchesne approached Chase to create and direct the work. The resultant commercials masterfully underline how hockey players possess a passion for the game like no other. Recently quoted as "welcoming the challenge of creating ads in the digital culture," Chase wasted no time and let his passion and conscience drive him.

Just Drop It's Statement: Visit their Facebook Fan page to join the cause. [link]
The NHL and the players union have once again insulted the very people who pay their salaries. We the fans have the power to make them listen by taking the Just Drop It pledge. For every game they cancel after December 21st, we will boycott an equal number of games. They cancel 10, we boycott 10. No tickets, no TV, no merchandise. If you want to be heard go to our Facebook page and "like" us to pledge. You can also post your own pledge video. Make them JUST DROP IT!

A man pretending to be a mind reader shocks people with specific personal details and knowledge of them only to reveal that everything he knew was simply grabbed from the internet. It's a scary video reminding us all just how vulnerable we can be if we aren't vigilant about internet security. The viral video was created for safeinternetbanking.be.

Credits:
Created by the ad agency: Duval Guillaume Modem for Safe Internet Banking.

Kotex's Cat video ad by Ogilvy & Mather Advertising in Shanghai.

Kotex, Kimberly-Clark’s feminine care brand and first consumer product, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.”

“Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. via: YouTube

It’s been a long time coming, but today Volvo Trucks is back with ‘The Hook’ – the first in a series of videos to come from Volvo Trucks. This campaign is the continuation of amazing video-stunts from Volvo Trucks, as they once again put their trucks to never-before-seen-tests. Be On is proud to present this teaser video, and soon we will be bringing you more great content from Volvo Trucks.

Imagine a 15 tonne Volvo Truck dangling from its own towing hook, 20 meters above the water in Gothenburg harbor, Sweden. Then imagine standing on top of it.

This is the hook of the most recent video stunt from Volvo Trucks, staring the company President, Claes Nilsson as stuntman. Normally, heads of major companies stay behind their desks but not this one. Volvo Trucks wanted to put their newest construction truck to the ultimate test. And what better way to test the truck’s robustness, than to have the truck hoisted more than 20 meters up in the air and then stand on the front panel?

“Well, I have to admit I had butterflies in my tummy before the event. I’m no mountain-climber and I don’t like heights. But I’d promised to do the stunt so I couldn’t very well back out,” says Claes Nilsson.

This intense feature was shot from a helicopter and everything had been prepared in advance down to the tiniest detail.

“The idea behind the film – called ‘The Hook’ – is that we wanted to show that the truck’s front towing hook is dimensioned to handle far greater stresses than those to which it is normally subjected. It’s all about spotlighting the strength and quality of our construction trucks. And you can’t do that more clearly than by hoisting the 15 tonne truck up into the air via its own towing hook,” explains Claes Nilsson.

#TheHook is the first in a series of new, stunning and daring video stunts that will showcase the performance of Volvo Trucks’ models in ways never seen before. And Volvo Trucks knows how to make stunning stunts.

The viral video fans of the world will be reminded of ‘The Ballerina Stunt’ which was a spectacular viral success last year. In the film, record-holding highliner Faith Dickey battled to cross the line between two trucks driving at full speed.

Claes Nilsson reveals that there is much more to come from Volvo Trucks. He assures that the stunts coming this autumn are not any run-of-the-mill tests. These tests will show things that nobody in the truck world has ever done before! So stay tuned, you don’t want to miss this out.

Behind the scenes...

«Lights Off» for WWF

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Ad agency John St. Toronto creates Buyral and shows us the power of viral marketing. No, this is not real (you had to ask...really?) They went as far as creating a website for buyral and worth visiting, check it out HERE .

Very few things leave me speechless anymore, but this viral video simply entitled "Sexy Santa" has. The promo was created by the Social media company Denizen for the gaming Destructoid.

Check out what happened to this crew on a photoshoot for the Samsung EcoBubble washing machine. The crew was filming near Manning Park, BC in Canada.

This Bear is pretty funny, but if we're talking funny appliance ads, nothing beats the Sears Beach and Connecting Flight Ads, see them HERE.

Credits:
Created by: Viral Factory.

We teamed up with superstar Noah Ritter to hear his thoughts about Dogs, Dinosaurs, and everything in-between. To further pursue his bright future as a paleontologist, we've set up a college fund for Noah so that he can continue his dream :) Good luck Noah!

At Freshpet, our dogs and cats aren’t just our pets. They’re part of the family. And as our families choose to eat fresh, less-processed foods, we thought it made sense that our pets should too. That’s why we made Freshpet. Freshpet isn’t found on the shelf like every other pet food. You’ll only find it in the Freshpet fridge. Just fresh meats and fresh veggies, and no preservatives.

News from the 1st person

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Millennium bank was seeking a way to boost usage and awareness for their online banking services. At the same time, the bank needed to set aside its corporate image and open new channels of communication using viral videos.

Creatives at Socialab came up with a solution:
Meet Michael. Michael is an ordinary squirrel leaving in the woods. He works collecting acorns to provide for himself and his family. He is hard working, responsible and respects his home and his fellow animals. In this second video, the real issues of using paper statements come in the spotlight. The forest is in danger and Michael is in desperation. Until the owl arrives for the rescue…

Credits:
Advertising Agency: Socialab, Greece
Account Director: George Anagnostpoulos
Business Unit Director: Tasos Veliadis
Creative Directors: Eva Bouzi, Vassilis Eliopoulos

Leaders of American Indian tribes in the White House

The adviser of the president for affairs of Indians

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Little Caesars Pizza is out with a great new ad campaign that should surely go viral, Woo! Dachshund and Woo! Fish....how could they not. The first two TV commercials entitled "Fishing" (above) and "Babe" (below) are the work of the New York based ad agency BFG9000.

Agency: BFG9000 New York
CCO: Gerry Graf
Client: Little Caesars
ECD: Eric Kallman
CW/AD: David Suarez
CW/AD: Danny Gonzalez
Producer: Amanda Revere
Production Company: Station Film
Director: Harold Einstein
EP: Eric Liney
Edit: MacKenzie Cutler
Editor: Gavin Cutler
Asst. Editor: Ryan Steele
EP: Sasha Hirschfeld
Audio: Heard City
Audio Engineer: Philip Loeb
Music: Egg Music
Color: CO3
Colorist: Tim Masick

A tablet that's a unique expression of entertainment and creativity.
A tablet that works and plays the way you want.
A new type of computing. Surface....

Surface, Microsoft's first promo video created by 22 year old Caleb Slain, a relative unknown in the ad world, might just have Microsoft snubbing their major ad agency partners: Crispin Porter & Bogusky, Deutsch or Razorfish, again in the future after the success of the video (6 million+ views to date).

Caleb Slain said, "I've had no direct contact within the agencies at all, ours was originally supposed to be a product showcase by myself and Keith Rivers." Rivers produced the video.

"We just wanted to make the most awesome, badass video possible, so that when we gave it back to Microsoft they would either love it or we would never work for them again."

Keith Rivers / keithrivers.com

Caleb Slain / Facebook

A rudely awoken baby chases a Samsung Motion Sync vacuum cleaner around the house at high speed, looking to deliver a little justice. The vacuum cleaner proves harder to catch than he expects. Very entertaining and very cute.

The ad is the work of London's The Viral Factory.

Maccabee Beer, Israel's leading beer brand, brought Isaiah Mustafa (aka "Old Spice Guy") to star in a hilarious ad promoting its new taste. The video is currently going viral in Israel, with more than 710,000 views.

Credits:
Concept: Allenby Concept House, Vania Heymann
Directing, Editing and VFX: Vania Heymann
Featuring: Isaiah Mustafa, Niv Majar, Julian Chagrin, Mor Hazan
Produced by: Allenby.co.il and Periscope Productions ltd.
Executive Producers: Srulik Einhorn, Guy Assif, Eran Nizri
Cinematography: Roman Linetsky

Fiat has just launched a brand new film entitled "The Fatherhood" the sequel to last year's viral success The Motherhood and takes a humorous look at being a dad, watch our hero dad take his kids out for the dreaded late night drive and attempt to sing his way to piece and tranquility. See the Fiat 500 Motherhood Mum Rap here.

The Fatherhood Fiat 500 Remix is the work of creative digital ad agency: Krow Communications and Rubber Republic.

The new Lucky Charms Mash-Up spot features animation created by Chicago-based Calabash Animation who have been animating Lucky Charms, and other General Mills cereal brands, for more than two decades.

The spot actually began its journey to primetime as a viral video that broke in March around St. Patrick's Day where it was viewed nearly a million times online. Based on that success PatMan Studios and Saatchi & Saatchi turned it into the: 15 airing this week during TV's biggest shows.

Creative Credits:
Client: General Mills
Project: Lucky Charms mash-up (:15)
Production Company: PatMan Studios, New York
Creative Directors: Pat Giles & Manny Galan
Agency: Saatchi & Saatchi, New York
Producer: John Catapano
Art Director: Justin Roth
Copy Writer: Adam Kline
Animation: Calabash Animation, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Music: Endless Noise, New York
Composer/Mix: Jeff Elmassian
Producer: Mary Catherine Finney

Important Quality of Your Idea

DPZ Propaganda has thought up fine ideas for the Brazilian competition of advertising. «The good idea is capable to win any» — a slogan of prints of the international competition of a print advertising "the World award of publicity" opens idea of competitions: not important from what you the countries and as long you work in advertising — the main thing, are how much good your Idea.

Print advertising competition «Premio de Propaganda o Globo» is founded in 1996. The committee from nine judges which number includes the most known advertisement makers of Brazil, selects winners in nine categories.

The Excellent Idea is Pleasant to All!

Prints inform on value of good idea and conclusive appeal to any person. The Argentina football fan with good idea (a burning bulb — the international symbol of idea) drinks beer with the Brazilian fans. The Motorcyclist-idea withdraws the girl directly from under a wreath. The nice girl acquaints with the father ugly (but "ideological") the guy.

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