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  • Crash The Super Bowl is Back For 2013 In A Big Way

    Crash The Super Bowl is Back For 2013 In A Big Way

    Doritos recently announced the details of the seventh Crash The Super Bowl Ad Contest and as of today you can officially submit your ad! The 2013 Crash The Super Bowl VII should see some great consumer created ads considering this years grand prize winner is getting the opportunity to work with Michael Bay on the film "Transformers 4."

    Is your ad ready to be submitted? Check out the submissions already rolling in on the Doritos FaceBook App, more details below:

    What has become one of the most popular of all the Super Bowl Ads on game day are the finalist of the Crash The Super Bowl contest. Now the seventh year that Doritos is running the contest they kick it up big time by announcing this years winner has the opportunity to work with Michael Bay on the next installment of the “Transformers” movie franchise, along with a shot at a $1 million bonus!

    Bay who actually started his career in advertising had this to say: "...creating television spots and trying to make a name for myself, I can definitely relate to those who enter the Crash the Super Bowl contest," said Bay, who began directing commercials and music videos one week out of film school in 1989. "I know firsthand how challenging it can be to succeed in such a competitive industry, so I’m excited to help someone else truly make a name of their own."

    The contest invites people to use their own creativity to create homemade ads for the Doritos brand, the top two spots will air during the Super Bowl XLVII broadcast on Sunday, Feb. 3, 2013. One of the ads will be selected by America’s votes; the second by the Doritos brand team. The ad that ranks the highest on the USA TODAY Ad Meter rankings will be awarded the grand prize of working with Michael Bay, and if that ad lands at the top of the USA TODAY Ad Meter, Doritos will be handing its creator $1 million!

    The contest will run exclusively from a Crash the Super Bowl-branded app on the Doritos Facebook Page (www.facebook.com/DoritosUSA) for the first time. You can upload your 30 second commercial starting today Oct. 8, 2012 to Nov. 16, 2012. The app is designed to engage and socialize with consumers in a much broader way than in previous years with app features like a "Pitch In" tool that allows fans to interact with each other. The tool will also allow people to help ad creators by requesting or offering up props, talent and other items contestants might need to create their ads. The traditional toolbox is still available and loaded with the Doritos logos, product shots, music and animations for use in creating your ad. The gallery of submissions is already filling up.

    The top five ads will be announced in January 2013, awarded $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite. Then it will be up to fans to vote for their favorite ad, where they will tune in to learn for the first time which two ads will compete for the top spot in the USA TODAY Ad Meter. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
    • No. 1 spot on the USA TODAY Ad Meter wins you a cool $1 Million
    • No. 2 two spot on the USA TODAY Ad Meter wins you a $600,000 prize
    • No. 3 spot on the USA TODAY Ad Meter wins you $400,000

    Ram Krishnan, vice president of marketing for Frito-Lay North America added, "Over the past six years, our fans have created thousands of Doritos ads, dominating the USA TODAY Ad Meter year after year and making Doritos the brand to watch on Super Bowl Sunday. Every year, our fans deliver for us, so this year we’re bringing them a contest grand prize that we know will be a true game changer. The opportunity to work on a blockbuster film like ‘Transformers 4’ is an experience we know will help catapult our lucky winner to the big time."

    Consumer-created Doritos ads have ranked in the top-five of the USA TODAY Ad Meter the last six years, and in three of the last four years scored the No. 1 ranking, the campaign is clearly one of the greatest ad campaigns ever created.

    Sponsored Post for CTSB

  • China and the USA have quarrelled because of steel pipes

    China and the USA have quarrelled because of steel pipes

    The Chinese metallurgy

    The Chinese authorities have flayed on September, 10th the decision of the government of the USA on increase in tariffs for import of steel pipes from China.

    On it informs AFP. In China have promised to accept "serious reciprocal measures", but have not specified, in what they will consist.

    On September, 9th the Ministry of Trade of the USA has informed, that imposes penal tariffs not less than in 31% on import of pipes from China. The decision in the ministry have explained complaints of the American manufacturers to metallurgists of China which, using grants of the government, have increased the share in the market of the USA.

    So, with 2006 for 2008 import to the USA from China of pipes which are used on oil and gas deposits, has grown for 203%. In 2008 the volume of export of given production has made an order of 2,6 billion dollars.

    In April seven American steelmaking companies and trade union of workers of a steel industry of USA United Steelworkers already complained of the Chinese metallurgists to US authorities. According to the American corporations, the increase in export of steelmaking production from China has caused a damage of activity of the American manufacturers and already costed to them more than two thousand workplaces.

    In June of current year the administration of the USA has submitted the first from the moment of election as the president of the country of Barack Obama the complaint to the WTO on actions of China. The complaint is connected with unfair, according to the American authorities, restriction of export of raw materials from China (in particular, bauxites and zinc), that gives advantages to the Chinese manufacturers. The raw materials become more accessible to the Chinese companies and decrease in the price.

    Related Posts: China

  • Motors Liquidation Company

    Motors Liquidation Company
    GMC

    New General Motors Company

    On Friday, on July, 10th, procedure of bankruptcy of concern General Motors has come to the end. The Company management and administration of the US president of Barack Obama managed to "turn" this process rapidly — legal investigation GM lasted only 40 days while Chrysler — one more autocompany, not managed to go through present crisis, 42 days for this purpose were required.

    Thus, during the largest for all history of the USA of bankruptcy the old and slow giant who with 1931 till 2007 was the largest motor-car manufacturer in the world, has given way new, "mobile and flexible" General Motors Company. At least, so represents results of proceeding the official press release published on a site old General Motors. The companies which already actually does not exist.

    But at a management "new GM", and also at representatives of administration of the US president of Barack Obama who supervised over autoconcern re-structuring, yet it is a lot of occasions to pleasure. To survive, the company had to leave afloat only four marks from eight — Chevrolet, Cadillac, Buick and GMC. The others will be sold or liquidated, in due course. And such measures, in turn, demand to reduce number of North American factories GM with 47 to 34 pieces and to close 40 percent of the dealer centres in territory of the USA.

    Naturally, at such serious curtailment of production has not managed and without "human losses". So, till the end of 2009 of work third of personnel serving enterprises GM in the USA will lose almost — from 91 thousand workers will be dismissed 27 thousand persons. And it only those who worked directly on General Motors. And if to consider personnel reductions at the enterprises of accessory manufacturers the figure of the future dismissals in automobile branch of the USA can grow several times.

    Chevrolet Camaro

    Besides, General Motors Company it is necessary to go and on scale reduction of a management. From 1300 managers and top-managers in the near future will write the letter of resignation or leaving on pension more than 400 persons. Till this moment to such radical measures in relation to the supervising personnel in GM did not resort yet.

    The chief executive of company Fritz Henderson appointed to this post shortly before bankruptcy, will keep the place and in the new company. However now Fritz Henderson will supervise not private, and is faster the state corporation — the share of Exchequer of the USA in the new company makes 60 percent. The administration of the president has actually nationalised GM when it became clear, that the company independently solve the problems cannot.

    In exchange the state "has forgiven" 10,6 billion dollars of debts from given out in the beginning of year as grants of 19,4 billion dollars, and has gratuitously given 30,1 billion dollars more for financing of procedure of bankruptcy and renewal of work after end of all formalities.

    Besides, GM it was necessary to pay off with "nature", that is the actives, and with other large creditors. Almost 18 percent General Motors Company were received by the trade-union fund guaranteeing social security to workers and pensioners GM before which at the company to bankruptcy the debts in 20 billion dollars have accumulated.

    Buick LaCrosse

    About 12 percent of actives has got to Canadians who for the last half a year have rendered to autoconcern the financial help at a rate of 9,5 billion dollars.

    The remained 10 percent of actives remain on hand "old GM" which, by the way, so any more is not called. New name General Motors now — Motors Liquidation Company, and the new company, during re-structuring, managed by right of succession the most part of debts, including 16 factories stopped to bankruptcy.

    Motors Liquidation Company: Optimization of the Sales

    Naturally, Motors Liquidation Company long will not exist. For liquidation it is allocated 1,75 billion dollars and in some years the structure will disappear — after will pay off on debts. And here General Motors Company it is necessary to come back to a world car market and to work in conditions which have put on a survival side all North American car industry — because of the growing prices for oil and financial crisis for today of sale of the American manufacturers in the house market have fallen to indicators of the beginning of 80th years of the last century.

    Despite forthcoming difficulties, in General Motors Corporation in the future look with optimism. At least, in words. So, the 77-year-old ex-head of department of design GM, come back to the company right after end of procedure of bankruptcy to the place of the vice-president "new GM", considers, that the new proprietor, in the near future, has every chance to become the leader of the automobile market not only in America, but also all over the world:

    "Now the main reason for purchase of cars GM consists not that they are made in America, at factories GM, or that we have finished bankruptcy procedure. The main thing - for last five years we have completely updated our lineup, and I can tell, that now we make probably best cars and pickups for all history General Motors".

    GMC Terrain

    However many North American experts do not believe, that existing lineup GM is competitive and can bring in the income. "Bankruptcy has not changed cars which are sold by dealers General Motors, and after all at the expense of them the company earns money", — the president of consulting firm Maryann Keller and Associates Merian Keller has declared in interview to agency Bloomberg.

    However, Keller was mistaken in the formulation — does not earn, and loses. After all only for last five years - those about which the ex-head of department of design GM spoke, the North American motorcar giant has lost about 88 billion dollars.

    Related Posts: Crisis

  • DORITOS Crash the Super Bowl 2013 | Director's Cut Preview

    DORITOS Crash the Super Bowl 2013 | Director's Cut Preview

    The Doritos Crash The Super Bowl XLVII ad contest is back for 2013 (early I know...) here is a preview of what the contest is all about this year. The preview highlights past entries and winners plus a taste of what's to come with Michael Bay and the Transformers 4 movie.

    The great Super Bowl ad-venture is back. This year, if you make a DORITOS ad you might see it air on the Super Bowl and win not just $1 Million but a prize that's twice as explosive: a gig with high-octane Hollywood hit-maker Michael Bay on Transformers 4.

    Five finalist ads will be announced in January 2013. Then it will be up to fans to vote for their favorite consumer-created ad. Each of the five finalists will win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:

    • $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
    • $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
    • $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter

  • China as the world centre

    China as the world centre
    To begin with I suggest to look at a picture in the big permission.Chinese servants
    There is such Chinese artist Lui Liu which is known enough in China. In particular, the picture «Chinese servants» — gives very good understanding about world system in understanding of Chineses in which centre of the Universe without fail settles down Celestial. For the interested China far not a secret, that Chineses the nation haughty though Chineses will not say directly to you it.

    Plot strange enough. Naked and not so naked white aunts in the foreground, some sit on the earth. And Chineses also it is not visible, only are looked through somewhere on a background. At once there is a question on the picture name. Where, actually, servants. It is known, who the Chinese language is extremely rich on symbols and hints that promoted a wide circulation of allegories not only in the literature, but also in the Chinese art as a whole. I do not speak about riches of the numerology, leaving in an extreme antiquity.

    For understanding of a plot of a picture, it is necessary to mean, that it is written in the beginning of 2009 when the world crisis generated by the USA, has captured a planet.

    China, the unique country which crisis has avoided and on which, the West rests hopes, that China will pull out them from an economic crisis.

    Therefore three plates up to the top filled with meal, it is possible to consider as a hint — guzzle the western barbarians, China is rich enough not to allow to die with hunger and you. Clear business, that at barbarians cannot be any culture of meal. They do not own the sticks, therefore the best for them is hands and like a dog from the earth.
    NoodlesMeat

    Any country in the world has no the history comparable on duration with history of China. Any nation has no the number comparable to number of Chineses. Now supervises over China Hu Jintao. Pay attention to the Chinese on a background and compare to photo Hu.

    Hu Jintao in image Chinese the hard workers which fruits of works feed also the western rabble in the foreground which in any way does not appreciate it, spilling meal on the earth.
    Hu JintaoPresident
    By the way, about the USA. Quite probably, that the grown fat aunt in the picture centre, just also is image of America.
    ObamaObama
    Interesting analogies are traced and with other silhouettes.
    IslamIslam
    PutinPutin
    One more hint contains in the form of the poured stain. Compare a stain to a USA map.

    The broken egg too is simple so, it symbolises the broken financial system of America.

    Pigs
    USA, map

    I think, that in a picture weight of other allegories which to the western sight simply are not clear. Thus the picture name sets thinking — who will be actually the servant in this world?

    Related Posts: USA

  • Problem?

    Problem?

    Gillette for Men

    Type of entry: Magazine
    Category: Cosmetics & Beauty
    Advertiser: P&G
    Product/Service: GILLETTE ODOR SHIELD ANTI-PERSPIRANT
    Agency: BBDO NEW YORK, USA
    Advertiser P&G
    Product GILLETTE ODOR SHIELD ANTI-PERSPIRANT
    Entrant BBDO NEW YORK, USA
    1 of 3 Campaign
    Category: Cosmetics & Beauty
    Title: DRY ARMPIT INFORMANT
    Advertiser/Client: P&G
    Product/Service: GILLETTE ODOR SHIELD ANTI-PERSPIRANT
    Entrant Company: BBDO NEW YORK, USA
    DM/Advertising Agency: BBDO NEW YORK, USA
  • Budweiser's Baby Clydesdale — Famous Foul Has A Name

    Budweiser's Baby Clydesdale — Famous Foul Has A Name

    Jeff Knapper, general manager of Budweiser Clydesdale operations, shows the baby foal the USA Today headline announcing that "Brotherhood" won the Super Bowl XLVII Ad Meter competition. Fans submitted more than 60,000 ideas via social media for naming the now-21-day-old Clydesdale, who Budweiser announced will be called "Hope." (image via: PRNewsFoto/Anheuser-Busch)

    Hope just 21 days old, weighs 200 pounds and starred in an award-winning Super Bowl XLVII commercial for Budweiser seen by more than 108 million people during the broadcast and millions more online.

    Last week Budweiser asked its Facebook fans and Twitter followers to send along naming suggestions. The iconic brand was awash in ideas – more than 60,000 tweets, Facebook comments, calls and direct messages. "Hope" was one of the more popular female names generated through the social media crowd-sourcing.
    "We were overwhelmed with the response we got," said Lori Shambro, brand director for Budweiser. "Budweiser fans suggested a lot of great names, and it was a tough decision, but we landed on Hope as the perfect name for this friendly, slightly feisty and just perfect Budweiser Clydesdale mare. Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully."
    Other popular names submitted included Landslide (after the Fleetwood Mac song in the commercial), Buddy, Star, Raven, Spirit and Stevie.
    On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales appeared in a new 60-second spot, "Brotherhood," which chronicled the bond a Clydesdale foal shares with his trainer. Brotherhood ranked No. 1 on USA Today's Ad Meter, which was based on fan voting on the USA Today website via Facebook and Twitter.
    Budweiser also has just released an extended version of "Brotherhood," with a running time of just under two minutes, see it below.

    The commercial is the work of creative advertising agency Anomaly, USA. As powerful as the spot is, it doesn't make me want a Bud, it does however make me want a horse!

  • On a car market of the USA stability is planned

  • Reboots Relations to USA

    Reboots Relations to USA
  • Gorbachev has urged the American president to repeat reorganisation in America

    Gorbachev has urged the American president to repeat reorganisation in America
    GorbachevClearing of prisoners Guantanama — accident or law? Destruction of vineyards in California — of what does not remind? And turns in food shop of Seattle? The analysis of these and other data unequivocally speaks — to the USA at full speed there is a reorganisation.

    Former Soviet leader Michael Gorbachev hopes, that new US president Barack Obama will undertake reforms and will essentially change the American policy. Already now, for the promised changes in the country, some name Obama "the American Gorbachev"...

    "Own reorganisation" is necessary to America, — Gorbachev in interview to news agency Associated Press has declared. With it some ill-wishers of mister Obama agree also: they recollect, that after Gorbachev's liberal reforms in 1991 Soviet Union has collapsed, and wait, that policy Obamy will lead to the USA to crash.

    ObamaGorbachev, however, is convinced, that strong America is necessary to the world, and financial crisis has clearly shown it. The ex-president of the USSR has urged Washington to use the influence on the blessing of all planet.
    "That is bad for America, is bad for all world", — he has noted.

    Earlier Gorbachev already declared, that only by means of new reorganisation it is possible to win world financial crisis, and also asserted, that the future US president should change seriously a former course to restore balance on a planet.

    Now Gorbachev has added, that many world leaders, including heads of Russia and Iran, aspire to improvement of relations with Washington, and has urged the president not to miss this possibility.

    He has suggested a policy to reconsider the decision on placing of systems ABOUT in Poland and Czechia. Making comments on threat of president Dmitry Medvedev to place a short-range missile in Kaliningrad, Gorbachev has noticed, that it was not attempt to check up on durability of the new US president.
    — It was simple an echo of the past epoch, — he has declared.
    — If you will make it to us, we will answer you the same...
    — It it is not necessary To us.

    PutinSpeaking about, whether Vladimir Putin can return to the Kremlin by early election, Gorbachev has told: "To tell the truth, I do not think...
    It all the same that the United States initiate new elections right after these". He has added, that many Russian consider Putin as stronger leader, but has underlined, that Putin and Medvedev is one command. "To Russia a tandem, a normal tandem, it does not represent danger", — Michael Gorbachev has calmed.

    Related Posts: USA

  • Gillette Lights Up Boston Harbor for the USA Olympic Team

    Gillette Lights Up Boston Harbor for the USA Olympic Team

    Just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and Gillette staged an unforgettable event to wish Team USA a great start to The Olympics. The event was a spectacle of light and water featuring 60-foot holograms of Team USA athletes Tyson Gay launching off the blocks and Ryan Lochte diving into historic Boston Harbor. Set to the music of M83 "Steve McQueen", the event officially launched Gillette's global 'Get Started' campaign.

    Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston's Institute of Contemporary Art.

  • The Champagne Bureau Wants You To Know Champagne Is From France

    The Champagne Bureau Wants You To Know Champagne Is From France

    We all know where our favorite bottle of the bubbly comes from right? Champagne, France of course, and for those of you who didn't know that, the Champagne Bureau in the USA hopes to reclaim it's name and remind consumers of it's true and only origins with a new ad campaign. The first print ad “Maine lobster from Kansas” is a gentle reminder and to the point, created by ad agency Creature.

    Full press release below, visit www.champagne.us for more.

    Champagne Only Comes From Champagne, Reaffirms New Ad Campaign

    Campaign Highlights Importance of Knowing Products’ True Geographic Origins
    WASHINGTON – The Champagne Bureau, USA, representing the growers and houses of Champagne, today launched a new national advertising campaign as part of a large-scale effort to reclaim its name in the U.S. marketplace. Champagne, the sparkling wine of legends, can only come from the unique region of Champagne, France, where centuries of experience with specific soils and climate have enabled the people to develop a tradition and expertise that makes all the difference. The ad campaign is designed to remind consumers of the unique role location plays in creating their wines and to tap into growing American consumer interest in geographic origin. Posing questions like “Maine Lobster from Kansas?” the ad reminds consumers of the importance of authenticity and of knowing products’ true origins.

    The ad, which will appear in print, outdoor and digital formats and can be seen at www.champagne.us,
    highlights the gap between American consumers’ growing desire to know the true origins of their purchases
    and persistent legal loopholes that create confusion about where certain products actually originate. The
    campaign reminds consumers that Champagne only comes from Champagne, France, just as Napa Valley wines come from Napa Valley and Maine Lobster from Maine.

    “More than ever before, U.S. consumers are seeking information about how and where their wine and other
    goods are produced,” said Sam Heitner, director of the Champagne Bureau, USA. “This campaign uses humor and well understood U.S. location based products to encourage consumers to take a moment and consider the authenticity of what they are buying. U.S. consumers are savvy and this reminds them to say ’of course not‘ when faced with products that lack authenticity and to seek out products that come from unique places like Champagne from Champagne, France, Maine lobsters from Maine and Napa Valley wines from Napa Valley, California.”

    The ad highlights a legal loophole in federal law that allows a few U.S. sparkling wine producers to mislead
    consumers by labeling their products “Champagne” even though they do not originate from Champagne,
    France. In December 2006, Congress passed legislation banning the future misuse of 16 wine place names, including Champagne. While that seemed a step in the right direction, the legislation did not address the
    grandfathering of labels currently misusing Champagne’s name and those of 15 other wine regions.

    Unfortunately, almost half of the bottles in stores and restaurants still misuse the Champagne name, which
    makes the grandfathering particularly problematic for consumers who want authentic Champagne.
    The United States is one of the last industrialized countries in the world to fail to adequately protect the
    Champagne name. In fact, the majority of the world’s countries, including the European Union, China, and a
    growing number of other wine-producing countries from Australia to Chile reserve the Champagne name for
    sparkling wines from Champagne, France. A bottle with the term “California Champagne” or “American
    Champagne” cannot be sold in Mexico and, come Jan 1, 2014, will not be able to be sold in Canada. In this
    area, the United States is out of step with the majority of truth-in-labeling laws.

    The campaign uses light-hearted examples such as “Maine lobster from Kansas,” but the practice of
    misappropriating the names of other places is a trend that faces many regions, and it has the potential of
    misleading the consumer. “Truth-in-labeling is a very important issue for U.S. consumers and for the Maine Lobster community,” said Marianne LaCroix, acting executive director at the Maine Lobster Council. “We continue to see restaurants and retailers advertising Maine lobster, yet serving lobsters that are from other places. We are proud to stand with Champagne to remind U.S. consumers to know where their products come from and not stand for those who mislead.”

    “Napa Valley wines come from Napa Valley and Champagne comes from Champagne, France. These are
    important facts that consumers need to be able to believe in when they see these names on wine labels,” said
    Linda Reiff, executive director of the Napa Valley Vintners. “Unfortunately we all have to fight to protect our
    names as some seek to profit off them by deceiving consumers. We are honored to be a part of Champagne's advertising campaign and hope it encourages consumers to demand more truthful and accurate wine labeling.”

    The ads will appear in a wide range of print and digital formats including placements in The New Yorker, Food & Wine, and Travel + Leisure as well as on billboards in New York, San Francisco, Los Angeles and Washington, DC and online on a wide variety of sites including New York Times.com, Vanity Fair, GQ and the Wall Street Journal.

  • The Pentagon will carry out audit of a nuclear arsenal

    The Pentagon will carry out audit of a nuclear arsenal

    Trident

    The US president Barack Obama insists on carrying out detailed audit of the American arsenal of nuclear arms, newspaper The New York Times writes on September, 8th.

    Results of this work will allow to define, as far as possible to reduce their stocks within the limits of the new contract which is planned to sign with Russia.

    Last time defensive department of the USA carried out similar audit in 2001. Military men have come to conclusion, that the American army will enough have from 1700 to 2200 nuclear warheads ready to application. This indicator suited also administration of then US president George Bush. Now Moscow and Washington are full determination to reduce the nuclear arsenals even more, that is one of the diplomatic purposes of the American president.

    Nevertheless, as underlines The New York Times, the detailed analysis of a condition of the American nuclear arsenal in this situation is critical for the USA. He will allow to define a minimum quantity of necessary arms, and also to answer other questions. In particular, what rockets, bombers and submarines the Pentagon, and also what means to spend for their modernisation taking into account if the nuclear weapon appears at other states should keep.

    In 1960th years of the USA possessed an arsenal in 32000 nuclear warheads, however by the moment of signing of the contract on reduction and restriction of strategic offensive arms in 1991 their number was reduced to 10500. In 2009 The Federation of American Scientists has informed, that Washington has lowered number of warheads ready to application to 2200. It happens for three years before the terms provided by the international arrangements.

    Related Posts: Army

  • Military secret

    Military secret
    Enemies both

    Unique archive of medical photos and the illustrations belonging to army of the USA and being in National museum of health and medicine of the USA, it becomes fast entirely it is free of charge accessible on Flickr according to licence Creative Commons.

    This earlier not published archive contains more than 500 000 unique images — from them approximately 225 000 on the approach and prepare for publication this year.
    All numbering and the publication was executed by Mike Roud, the main employee of archive.

    Working in the evenings, Mike with colleagues has selected almost 800 photos from archive and has laid out in the Network (they are on a hyperlink above), without the special permission from military men. "People pay taxes", — Mike, — "And here speaks your photos. You should have possibility them to see."

    Related Posts: USA

  • Chevrolet Volt (hybrid)

  • I change a brilliant for a battery

  • Military doctrines near to the Pentagon

    Military doctrines near to the Pentagon

    Coast guard boat

    On the river Potomac near to the Pentagon doctrines of the Coast guard of the USA on September, 11th have taken place, informs CNN.

    Doctrines have coincided on time with speech of the US president at mourning ceremony in memory of acts of terrorism on September, 11th, 2001. Eyewitnesses have heard, as the Coast guard boat through a loudspeaker demands, that other vessel has stopped. Then local residents have heard shots: it was informed, that them was ten.

    Officials in Washington, however, have declared, that during doctrines nobody shot. The coast guard fulfilled actions at intrusion of a suspicious vessel into the given zone.

    Barack Obama has arrived on September, 11th to the memorial complex opened one year ago in the Pentagon. One of four planes stolen by terrorists in September, 2001 has fallen to headquarters of the Ministry of Defence of the USA, 184 persons there were lost. In total victims of acts of terrorism on September, 11th became more than 3000 persons.

    Photo by: ©AFP

    Related Posts: Army

  • The Great Depression: 1929-1933

    The Great Depression: 1929-1933
    Great depression 1929-1933

    Black Thursday in USA

    On October, 28th, 1929 The Wall Street Journal left under heading: Dow Jones Industrial has fallen on 38,33, that meant index falling on 12,82%. Next day the index has fallen to 30,57 points or 11,73 %. These two days of falling of the market of a steel the second and the third among record days of falling of an index in percent the relation.

    Within 6 days the index (Dow Jones Industrial Average) has lost more than 96 points or about 30%. Within six days the industry has lost 96 points is about 30 % of cost. So one of the most serious economic crises in history began: «Great Depression».

    In a photo — the leading article of newspaper The London Herald from October, 25th, 1929 with heading «WALL STREET CRASH!» And article describing events «Black Thursday in America».

    Related Posts: USA

  • Wendy's — Love Songs

    Wendy's — Love Songs

    Wendy's puts our Tweets to music with Volume 1 of the Pretzel Bacon Cheeseburger Love Songs experience.

    You had me at Pretzel Bun. VML, USA takes the love tweets and posts about Wendy's new Pretzel Bacon Cheeseburger, and turns them into love song lyrics with this comical web film/ad.

    " You love it. We love song'ed it. If you want your comment sung in Vol. 2, try our new Pretzel Bacon Cheeseburger and then tweet and post your love, using #PretzelLoveSongs.

    Credits:
    Advertising Agency: VML, USA
    Creative Director: Chris Corley
    Copywriter: Maggie Harn
    Art Director: Jess Elwood
    Agency Producer: Gary Granger
    Executive Creative Director: Aaron Evanson
    Chief Creative Officer: Debbi Vandeven
    Production Company: Liquid 9
    Director: Dan Gedman / Liquid 9
    Executive Producer: Chris O'Connor / Liquid 9
    Art Directors: Frank Oviedo, Sunny Stanila / Liquid 9
    Editors: Curtis Schmidt, Ryan Lewis / Liquid 9
    Sound Design / Composition: Patrick Meagher / Liquid 9

  • John Varvatos' New Star USA Fragrance "Sixth Sense"

    John Varvatos' New Star USA Fragrance "Sixth Sense"

    Visual effects and animation studio, Light of Day (www.lightofday.tv) recently teamed up with John Varvatos to create a commercial featuring a six-fingered hand to promote their new fragrance, John Varvatos Star USA. The commercial idea stemmed from the fragrance's tagline, "The New Fragrance For Your Sixth Sense."

    The TV spot features a shot of fingers on a man's hand counting along with rock music in the background. The hand proceeds to put up a peace sign and the new fragrance's packaging is shown. As realistic as the hand appears it has one more finger than usual, allowing it to count up to six. The hand and its movements are so realistic that one may not immediately notice anything out of the ordinary the first time watching it.

    This attention grabbing idea was originally displayed in a print ad of the hand holding up a peace sign. Using those ads as a reference, the Light of Day visual effects team was able to turn the 2D idea into a realistic and natural looking moving hand.

    "A dexterous six-fingered hand doesn't really exist in nature, so the challenge was creating a six-fingered hand that seamlessly looked real and moved in a believable way," said Dino Tsaousis, a flame artist for Light of Day who did the compositing and finishing work for the Varvatos commercial. "We had to play around with the palm and fingers to make it look anatomically correct as far as how the muscles moved."

    Tsaousis explained further that he even used his own hand as a reference when trying to determine natural muscle movements of the hand.

    "Between the finger, the palm, and the way the muscles move, there was about three or four different pieces that I stitched together to create the hand," Tsaousis said. "After that I had to rebuild the background and do some re-lighting for the feeling the client was looking for."

    From a technical standpoint, Autodesk Lustre was used for the coloring and Flame was used for the compositing and finishing.