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Today, 21 March is World Down Syndrome Day and the new project launched by Saatchi & Saatchi and CoorDown 10 days ago entitled #DammiPiùVoce (Turn up my voice), has been a huge success with 40 celebrities answering the call and donating their voice.

As of this morning 40 celebrity videos have been donated. Amongst them Sharon Stone, Jose Mourinho, and numerous Italian Stars Including Chef Carlo Cracco, Singer Jovanotti, who also created a special song for Spartaco, Actress Asia Argento and Football players Francesco Totti and Antonio Cassano.

You can follow the campaign on twitter.com/coordown and facebook.com/coordown. #DammiPiùVoce is the official hashtag on Twitter.

“This year — says Sergio Silvestre, the National Coordinator of CoorDown — we have dedicated our energy to the main goal: defending and promoting the rights of people with Down Syndrome, who are too often overcome by prejudices and the lack of application of existing laws, especially those concerning inclusion in the job market. We are not asking for more rights for our guys, just the same opportunities as everyone else. We are proud to collaborate with Saatchi & Saatchi again on this occasion after the success of the last campaign which has succeeded in communicating, with courage and brilliant ideas, the need to turn up the voice of people with Down Syndrome. This is the most important theme of the World Day of Down Syndrome 2013.”

"We are very pleased to work again with CoorDown — said Giuseppe Caiazza, CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA. Following the success of last year's campaign, we decided to do something unique together, and just as we did last year, we feel enriched professionally, but also personally."

Agostino Toscana, Executive Creative Director of Saatchi & Saatchi Italy, said: "After having “ecologically recycled” the TV commercials and print ads last year, making it a major integration campaign, this year we decided to get the most out of another "old trick" of making advertising: the use of a celebrity. The fact that the entire campaign is developed on a digital platform, live and fully transparent, is another piece of this project that we are carrying on together with our CoorDown friends. In 2012 the companies donated their commercials for Integration Day, in 2013 celebrities donated their voice. Both times in a way never seen before."

After the results of the “Integration Day” campaign, which won 7 Gold Lions and one Bronze Lion at the 2012 Cannes International Festival of Creativity, Saatchi & Saatchi and CoorDown Onlus worked together again to safeguard the rights of people with Down syndrome.

In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers.

With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities. That’s the reason behind the launch of the #DammiPiùVoce (Turn up my voice) campaign.

On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.

Built — Reinvented 2012 Camry — Release date Oct. 16, 2011

Pit Stop — Reinvented 2012 Toyota Camry — Release date Oct. 24, 2011

Press and Credits:
Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry

“It’s Ready. Are You?” Touts Vehicle Innovation and Performance

Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.

The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.

“For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”

Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.

Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.

The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.

Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.

To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect.
The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”

"The specific challenge for us concerning this film was to capture real emotions," says Alexander Reiss, ECD of Saatchi & Saatchi Dusseldorf. "Due to the spontaneous and all around positive reactions of passers-by during the shoot, we knew we made the right decisions about the concept.”

Sevilay Gökkaya, General Manager of Marketing at Toyota Germany also added, "With this prank we are continuing our AYGO-brand strategy very successfully. Together with Saatchi & Saatchi we have managed to re-position the AYGO with younger buyers and are also on track concerning our strategic business goals. And we are also happy with the sales figures of our important mass model – they are significantly above the expected."

Earlier work from the Go Fun Yourself campaign...

Creative Credits:
Advertising Agency: Saatchi & Saatchi, Dusseldorf
Alexander Reiss, ECD
Claus Lieck, CD
Nathaly Neusser, AD
Tanja Dringenberg, Copywriter
Director: Lewi
Production: Lovestone Film

Collaborating with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, ‘Washing: Re-Imagined’ uses the magic of art and the power of imagination to highlight appliance product features in a way not done before. Washing functions like Time Manager, Vapour Action and Refresh Cycle are used to create a piece of unique art that will be showcased by Electrolux at a later date.

"Most advertisements for washing machines treat appliances like commodities,” said Nuntawat Chaipornkaew, Executive Creative Director of Saatchi & Saatchi. “With Electrolux, we wanted to showcase the product with creativity and mystery to show that there is a lot more to the appliance than people expect."

‘Washing: Re-Imagined’ follows the success of Saatchi & Saatchi Thailand’s previous film for Electrolux that captured the first piece of art in the world created with a vacuum cleaner. ‘The Power to Capture Imagination’ film has received more than 1 million views on YouTube.

Creative Credits:  
AD AGENCY: Saatchi & Saatchi, Thailand
PRODUCER: Aitthipat Boonkumol, Pattira Kietivanichanon, Chanida Noikampan
EXECUTIVE CREATIVE DIRECTOR: Nuntawat Chaipornkaew
COPYWRITER: Tanongsak Tanoparat, Chavanon Tantisiriseranee, Nattinee Hemwanno,
ART DIRECTOR: Shayne Chomchinda, Kajohnchai Rodklongtan, Prapat Patomchaiwiwat, Weerayut Angkharach, Poowadon Potichat
ACCOUNT MANAGER: Krittinee Kampitak, Nuttaphan Godden
PRODUCTION COMPANY: Wakeup Rabbit
PRODUCER: Athip Vichuchaianan
DOP: Panit Jirawattananunt
DIRECTOR: Pagorn Jungrungruang

The movie Alma (in English, “Soul”) – made by Brazilian production company Sentimental Filme – has just won two awards at the prestigious D&AD competition, in London. This brings the tally of international prizes to 12 for this short film conceived by advertising agency F/Nazca Saatchi & Saatchi.

The first Leica brand campaign in Brazil, the film is part of the launch activities for the German camera maker’s unique concept store in the country – in São Paulo – and features the new M Monochrom digital camera designed to produce stunning photos in black and white.

Alma won for Best Direction and for Cinematography in the Film Advertising Crafts' category with accolades for Vellas and André Faccioli respectively. "The D&AD is possibly one of the hardest prizes to win. The level is very high and the festival showcases many films from all around the world made by influential production companies and filmed by top directors. Just being nominated for a D&AD was something incredible for us, but to win two golden pencils [the statues based on the British awards symbol] was really beyond our expectations and very gratifying. Really amazing", said the director Vellas. This year Brazilian productions bagged four of the coveted D&AD pencil trophies.

Between wars and loves, this is an engaging story of a photographer narrated from the unusual point of view of his own camera. In black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the actual hand or slung round the neck of the photographer himself.

Hopes are now high that following the film’s success at D&AD Alma will be in the running at the prestigious Cannes Lions 2013, which take place from 16 to 22 June.

The production company...
In 11 years of creative activity, Sentimental Filme has become one of the most important advertising film producers from Brazil. Winner of several national and international awards, including a Bronze Lion at Cannes, three Clio Awards, and two One Show prizes, the company also has a division that produces content for TV, internet, entertainment, interactive advertising, corporate communications and new media. Its major clients include Fiat, Ford, Panasonic, Volkswagen, Visa, Procter & Gamble and AB Imbev.

Credits:
Production company: Sentimental Filme
Director: Vellas
Director of Photography: André Faccioli
Executive Producers: Marcos Araújo, Marcelo Altschuler
Production Director: Eduardo Venturi
Editing: Talles Martins
Sound: Satélite Áudio
Voiceover: Christine Behm
Post-production: Sindicato VFX
Agency: F/Nazca Saatchi & Saatchi
Creative Directors: Fabio Fernandes | Eduardo Lima
Art Director: João Linneu
Creative team: Bruno Oppido | Thiago Carvalho | João Linneu
RTVC: Victor Alloza
Accounts: Marcello Penna | Melanie Zmetek
Planning: José Porto | Rafael Paes
Approval | Client: Luiz Marinho

Following on from the success of the campaign’s earlier films, the latest work introduces the many features of the Samsonite range by subjecting each product to rigorous, real-life testing. Five new products are put through their paces in a series of unexpected endurance trials in the Samsonite Quality Lab.

Creative Director of Saatchi & Saatchi Brussels, Alexander Cha’ban said
“The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.

Samsonite VERSUS Small Spaces
The new Pop-FreshTM case is the ideal size for on-board luggage, and the ultimate cabin companion, easily gliding through a high-rise obstacle course of tight spaces.

Samsonite VERSUS Everything Twice.
At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTMcase remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.

Samsonite VERSUS International Weather Forecast.
Whether it’s raining cats and dogs in the UK, buckets in Belgium or nails in Canada, disastrous weather is no match for the Samsonite RainsportTM Umbrella. Constructed of storm-proofed material and innovative ‘floating ribs technology’, the ultra-flexible umbrella keeps the carrier dry in even the most extreme conditions.

Samsonite VERSUS Boarding Time.
In a race against time with a remote-controlled car, the new Samsonite X-Pression +TMcase emerges triumphant. The winning feature is the 360° spinning wheels that offer extreme maneuverability to help speed through airport checkpoints with the greatest of ease and agility.

Samsonite VERSUS Risky Business.
Even when under attack from flying tennis balls, the new TriForceTM laptop case offers the ultimate protection for your business essentials. With 360° shock absorbing casing and extra corner cushioning for a laptop, the TriForce case will protect against any unexpected falls or bumps.

  Creative Credits:  
Creative Director: Alexander Cha’ban
AD: Arnold Hovaert
Copy: Damien Veys
Production company: Denzzo
Production Director :Lars Damoiseaux
Producers: Jeroen Berx, Bea Catteeuw
Account Director: Jonathan Moerkens

Ad agency Saatchi & Saatchi reinvents the iconic Kool-Aid man and "Oh Yeah" he's still busting through walls.

Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix.
The Kool-Aid Man, known for busting through walls and his "Oh yeah!" tagline, will now be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy. In past ads, the character was played by an actor in foam costume and had little to say or do besides crashing through a wall with a big, smiley face.
The campaign comes as Kool-Aid plays up its liquid mix, which debuted in January. The new mix reflects a push by Kraft Foods to adjust to changing tastes and replicate the success of its liquid flavour enhancer called MiO.
MiO, which people squirt into water for flavour, has already spawned copycats including Coca-Cola Co.'s Dasani Drops. Executives say people like them because the small bottles are easier to carry around than powder mixes and let people add as much or as little flavour as they like.
The growing popularity of liquid mixes hasn't been good for Kool-Aid. In 2012, the brand's U.S. sales were down 5 per cent to $338 million, according to the market researcher Euromonitor International. That was following a 4 per cent drop the previous year.
The liquid mix is a return to Kool-Aid's roots. It began as a syrup called "Fruit Smack" in 1920. The product wasn't modified into a concentrated powder until 1927, when it was renamed "Kool-Ade." The current spelling followed in the early 1930s.
The Kool-Aid Man, meanwhile, made his first appearance in 1954 and has taken on various looks through the years. Kraft says his last big makeover was in 2000.
'He didn't really have a developed personality'Erica Rendall, senior brand manager at Kraft Foods Group Inc., says the new ads are intended to fill in the blanks in Kool-Aid Man's character so people can relate to him.
"He said a few things here and there [in the past], but he really didn't have a developed personality," she said.
In one of the new commercials, the scene opens with the character's round silhouette behind a shower curtain. When he steps out, he's a clear pitcher of water and he explains in a voiceover that his life isn't all "cherry and sweetness."
"I put my pants on one leg at a time," the voiceover notes, as he stands in front of a pantry full of Kool-Aid mixes deciding what to wear. "Except my pants are 22 different flavours. I've got grape pants, I've got watermelon pants."
But Kraft isn't abandoning trademarks of its past campaigns in the new ads, which were developed by the ad agency Saatchi & Saatchi. At the end of the commercial, the Kool-Aid Man heads out to work by calming busting through the front door. When he emerges, he waves cheerily to two awestruck kids riding their bikes past his front lawn. via: CBCnews — AP

Press:
The unconditional love between people and their pets is at the center of the new Iams marketing campaign – Keep Love Strong. The new advertising campaign, created by Saatchi & Saatchi out of New York, will feature both television and print ads showcasing the important role premium nutrition like Iams plays in keeping a dog or cat’s body as strong as their love.

“One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”
“Every day we’re inspired by the stories we hear from our consumers about the love they have for their pets and the important role Iams plays in those relationships,” said Ondrea Francy, Iams general manager. “One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”

For the first time ever, Iams allowed its Facebook fans to decide which commercials air first by leveraging crowd sourcing by asking them to choose the stories that spoke to them the most through “liking”, “sharing” and “commenting” on Facebook in November. The winning spots will air on national TV beginning Dec. 3.

“At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial,” said Francy. “Pet owners continue to love Iams and with the launch of this new campaign, we feel positive it will resonate strongly with even more animal lovers since this bond is universal among all pet owners.”

Winning TV Spots Chosen by Iams Facebook Community:

Iams Dog Food Commercial (above): Keep Love Strong — Welcome Home: Rocky the dog didn't know why Dawn was gone for so long, but when she showed up in military camouflage, he was there ready to greet her with the biggest welcome home. So, to keep Rocky strong and healthy, Dawn chooses Iams dog food.

Iams Cat Food Commercial (below): Keep Love Strong — Unspoken: Ziggy the cat showed up on Jake's doorstep, and they took him in. Jake's family thought they saved Ziggy, but as Ziggy helped open the doors to Jake's very private world, it became clear that he was the lifesaver.
Press via:

Credits:
Ad Agency: Saatchi & Saatchi, NY.

Frieze Films’ Rob Malpage directed and lensed Eskom Switch for Saatchi & Saatchi, Johannesburg.

The upbeat spot celebrates the way Eskom improves ordinary South African’s lives, reminding viewers how much begins with the flick of a switch.

While Kobus Loots’ fast-cut edit is full of intricate effects shots and transitions, Rob balances the technical with the human to keep the tone light, personal and modern.

Telkom’s National Control Room is restricted as a National Key Point, so Rob recreated it using a combination of art direction and CGI. He also overcame the loss during pre-production of Khusile Power Station. “Thankfully, I’d taken some stills on my director’s recce, so we shots the guys working with cranes on a building site and then comped the stills from the power station into the background. It actually worked in our favour, as I needed the foreground and background asseparate plates anyway to create the AutoCAD architectural drawing effect.”

Saatchi & Saatchi creative director Liam Wilopolski, copywriter Wynand Prinsloo and art director Wihan Meerholz conceived the spot, with InJozi supplying the score, directed by Rob Malpage at Frieze Films.

Saatchi & Saatchi have just launched 'Toyota Positive', a new ad campaign for the Prius Plug-In Hybrid. The ad campaign launches with a series of films. The first features MTV news presenter Joel Dommett and his sidekick, T4’s Rising Star of 2012 Eric Lampaert. The comedy duo tour London, offering lifts to random passengers with the aim of bringing a little joy to the streets of the capital.

“Toyota Positive is a really fun way of highlighting the launch of Toyota's next generation Plug-in Hybrid Vehicles, using the power of positivity and optimism to discover something better", said Lisa Fielden, Manager, Brand and Digital Marketing, Toyota GB.

“With the Toyota Positive campaign we want to show how a small number of people can create a large amount of positivity. To help people take part, we are offering them a car that runs on electricity, fuel and kindness. All we are asking anyone to do is to come up with a positive idea that brings a smile to people faces”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.

Full creds to follow.

Royal New Zealand Air Force went to the ad agency Saatchi & Saatchi and had a brilliant ad campaign created to promote their recruiting arm of RNZ Air Force.
A YouTube game was designed on their YouTube page that allows you to control a helicopter remotely, the interactive game also allows users to queue up for a spot in the game right from YouTube. You pick your own mission then fly your helicopter through some dangerous terrain. You can control a webcam that fly's through small, 3D models of New Zealand's terrain, all housed in an Air Force Base.

Take the speed test with the Orion Aircraft or operate a forklift within the airplane hanger. Also pretty cool, you get a video of your accomplishments if you complete your mission that you can share on your social networks.
The game is open to anyone anywhere in the world provided you have an internet connection.
The campaign includes TV spots and other online promotions. You can check the game out here on youtube.

Game Demo below

Credits:
Agency: Saatchi & Saatchi New Zealand
Client: Royal New Zealand Air Force
Creative Director: Scott Huebscher
GAD: Elaine Bickell
Exec. Digital Producer: Kevin Sherman
Digital Producer: Linda Krug
Producer: Anna Kennedy
Front-end development and design: RESN
Electronics: Paragon Electronic Design
Model: Kennedy Modelmaking

Charles Saatchi has always been a proponent of controversial British art, but there is one particularly provocative artwork on the market that that he definitely won’t want in his collection.

A young British artist (who prefers to remain anonymous) has created a life-size model of Saatchi with a hand outstretched ready to choke anyone who cares to interact with the piece. The work is entitled ‘Playful Tiff’ — the words Charles Saatchi used to describe the infamous incident where he put his hand around his wife Nigella Lawson’s neck at Scott’s restaurant in London. Viewers of ‘Playful Tiff’ are invited to place their neck in Saatchi’s hand and capture the moment by taking a photo on their mobile phones.

In line with the devilish persona that Saatchi has adopted to promote his book ‘Be The Worst You Can Be’, the model is bright red and replete with horns.

The artwork is currently on display at the Jealous Gallery In Crouch End in London.

The Toyota Tacoma has earned quite a reputation among pickup trucks, which is quite a feat in a market that has been traditionally dominated by American brands like Ford, GMC, Dodge, and Chevrolet. And because competition is stiff in the segment, manufacturers often craft ads trying to convince consumers that their truck as the strongest and most durable currently available. While they all use words like “tough” and “rugged” to describe their vehicles, Toyota goes that extra mile in their most recent Tacoma commercial to bring those words to life. The ad provides a humorous twist to the theme of durability in what is sure to be one of the most memorable automobile commercials of the year.
Set on a beach below a steep and rocky cliff, the commercial’s opening shot is of four young adults taking a joyride through the sand. Made to appear as if viewers are witnessing a home video, the truck’s passengers hoot and holler while their Tacoma kicks sand high into the air. The scene abrubtly ends as if someone began taping over the home video and cuts to a young woman, presumably the truck owner’s girlfriend, who begins to air her frustrations about “Mike” and his “precious four-by-four, hang-out-all-day with your stupid friends truck.”

She continues her rant making fun of Mike for describing the truck as “totally sick,” and her extreme jealousy is more than apparent to viewers. It immediately becomes clear she is going to teach Mike a lesson by showing him what she really thinks of his Tacoma. At this point, viewers are sympathizing with the young woman and probably thinking of their own significant others’ prized possessions. This sympathy turns to shock, however, when at the end of the girlfriend’s rant, she turns away from the camera towards the top of the cliff and yells “push it!”
The 2012 Tacoma bounces and flips over boulders and outcroppings, at one point somersaulting repeatedly down the hill, and the whole time the girlfriend is wildly screaming her approval. A few seconds later, when the truck makes it to the bottom of the hill, it miraculously lands right side up and seems undamaged by its rocky decent. The girlfriend screams “Noooo!” and the commercial ends with these words on the screen, “Tacoma Double Cab: Toyota Get the Feeling.”
Obviously the commercial is a hyperbole, no pickup truck would survive such a fall unscathed. However, with it’s comedic exaggeration, Toyota has created a vivid image in the mind of the consumer. The message that the Tacoma is the toughest, most durable truck available comes across loud and clear.
This guest post was provided by Brittany Larson of Toyota of Turnersville.

Credits:
Ad Agency: Saatchi & Saatchi, Los Angeles

Egg Films’ Kevin Fitzgerald recently directed Toyota Rav4 Rex for Saatchi & Saatchi Sydney, with Cape Town providing all the Australian locations.

Rex, which follows a father and son hunting for a missing dog, was conceived by creative director Steve Carlin and three expat South Africans – executive creative director Damon Stapleton, art director Darren Borrino and copywriter Stuart Turner.

The spot was shot by Rob Malpage and edited by Gordon Midgely at Riot Johannesburg, with a cameo appearance from Kevin’s own dog — not the first time he has made it into one of Egg’s commercials!

Credits:
Title: RAV4 “Rex”
Client: Toyota
Ad Agency: Saatchi & Saatchi
Agency producer: Llew Griffiths
Exec creative director: Damon Stapleton
Creative director: Steve Carlin
Art director: Darren Borrino
Copy writer: Stuart Turner
Production Co.: Egg Films
City & country: Cape Town, South Africa
Director: Kevin Fitzgerald
Director of photography: Rob Malpage
Production co producer: Jon Ronbeck
Executive producer: Colin Howard
Post production co: Black Ginger
City: Cape Town
Editing company & city: Riot, Johannesburg
Editor: Gordon Midgley

Say good bye to your old microwave and that annoying "Beep...beeep...beeeep" when your food is ready. Thanks to a brilliant idea from the ad agency Del Campo Nazca Saatchi & Saatchi who came up with idea of a music playing microwave for the firm BGH. The test was so successful that they are going begin mass production of the Quick Chef Music Microwave and available to buy in 2012.
And yes, that is the music of The Mamas & The Papas in this commercial and the wildly popular song "California Dreamin."
Credits:
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Creatives: Guilherme Souza, Breno Costa
Producer: Camilo Rojas
Agency Producers: Adrian Aspani, Lucila D'Amico
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Microwave product development: Marcelo Da Torre / Creavis
Production Company: Pank
Directors: Pablo Fusco, Juan Chappa
Executive Producer: Lucas Urquiza
Photography Director: Federico Cantini
Post Production Company: La Sociedad Post
Music: Diego Grimblat
Advertiser's Supervisors: Ezequiel Devoto, Viviana Insaurralde

The new Lucky Charms Mash-Up spot features animation created by Chicago-based Calabash Animation who have been animating Lucky Charms, and other General Mills cereal brands, for more than two decades.

The spot actually began its journey to primetime as a viral video that broke in March around St. Patrick's Day where it was viewed nearly a million times online. Based on that success PatMan Studios and Saatchi & Saatchi turned it into the: 15 airing this week during TV's biggest shows.

Creative Credits:
Client: General Mills
Project: Lucky Charms mash-up (:15)
Production Company: PatMan Studios, New York
Creative Directors: Pat Giles & Manny Galan
Agency: Saatchi & Saatchi, New York
Producer: John Catapano
Art Director: Justin Roth
Copy Writer: Adam Kline
Animation: Calabash Animation, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Music: Endless Noise, New York
Composer/Mix: Jeff Elmassian
Producer: Mary Catherine Finney

The latest ad from Pampers entitled "Love Sleep Play". There are a million ways to love, a million ways to sleep, and a million ways to play. The differences don't matter. What matters is that every baby has the freedom to love, sleep & play their way.

Credits:
Creative Advertising Agency: Saatchi & Saatchi

Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign.
Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies.
The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.

Kaley Cuoco looks great in the teaser ad for Toyota and Saatchi & Saatchi's contribution to the 2013 Super Bowl Ad Show...ya ya ya, it's another teaser. Anyway, Kaley dressed in sexy purple suit walks about town granting wishes randomly, the rest of us can send our wish via Twitter hashtag #wishgranted.

Kaley Cuoco fans can see more of her in the Priceline Negotiator Secret Daughter spot HERE.

Credits:
Ad Agency: Saatchi & Saatchi, LA.

How does an agency launch a medication to help with men's inability to copulate without being able to talk about the product? They do it by creating 'Phil the Legend,' a campaign incorporating; video stings, digital, a face print out, calendar, t-shirts etc

Should you require further information please let me know and I will be happy to assist. Low res screen shots of blog and video stings attached, video files available on request as well as higher res versions.

Phil is an average guy who has a really potent sexual allure, he thinks women can't resist him, it's hard for him because he is married but more so since he discovered how to get his confidence back.

Credits:
Client – PharmaDynamics
Product – Dynafil
Creative Agency – Saatchi & Saatchi, Cape Town
Executive Creative Director – Gavin Whitfield
Associate Creative Directors – Mimi Cooper & Yvonne Hall
Copywriter – Mimi Cooper
Art Directors–Yvonne Hall & Karen Vermeulen
Director – Leigh Ogilvie
Producers – Candice Brouwer, Alli Coetzee, Karen Kloppers, Shannon Gloyne
Production company — Velocity
Design – Studio Muti
Digital Development – AtPLay
Post-production — Deliverance
Editors — Lucien Barnard & Ricky Boyd
Sound – We Love Jam
Phil the Legend — Adam Neil
Account Manager — Taryn Pascal

Digital Agency – AtPlay at Saatchi & Saatchi, Cape Town
Creative Group Head – Alan Cronje
Senior Designer – Peter Janse van Rensburg
Designer – Myka Hecht-Wendt
Front-end Development – Jason Walter
Studio Manager – Robyn Silverstone
Account Director – Mkhuseli Mancotgua

As part of its “For Those Who Do” campaign, the “Getaway” film involves the consumer in a story centered around the versatility of the new Lenovo Yoga 11S, in the way only Lenovo can. It’s dark and slightly subversive. Stylish without being too sleek. And, best of all, it showcases our single product’s four incredible modes, in a storyline that allows our consumer to interact directly with the product and the campaign’s hero, Lizzie.

“Getaway” isn’t a sequel in the literal sense, but it uses our illustrious heroine from last year’s campaign, “The Pursuit,” and adds to the story. It tells us that she’s gone through incredible measures to capture Lenovo’s technology more than once – in fact, this is her eleventh heist. And now that she’s completed her final mission, she wants to give the tech back to the people – our biggest fans. The end result is an entertaining piece of film with our incredible technology as the real hero, and a call to our fans to join the story and claim one of Lizzie’s eleven Yoga 11S’s for themselves.

Credits:
Creative Agency: Saatchi, NY
Production Company: Logan & Sons
VFX/ Editorial: LOGAN
Telecine: MPC NY, MPC LA
Music Score: Paul Minor
End Music Track: “Mechanical” by Oliver
Sound Design: SNAPSOUND
Mix: Sonic Union