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  • Ancient games: an Olympic factfile

    Ancient games: an Olympic factfile

    As London hosts the 30th modern edition of the Olympic Games, Dr Craig Barker from the University's Nicholson Museum and Michelle Kiss, a Year 10 work experience student from William Carey Christian School, evoke the ancient Olympic spirit with a look at the origins of the world's oldest sporting festival that may provide parallels for the next three weeks of competition in London.

    [Credit: Getty Images]
    • The first Olympic Games took place in 776 BC at Olympia in Greece, a sanctuary site devoted to the Greek god Zeus. The ancient Olympics were held every four years, a tradition that remains today. However, whereas cities around the world compete to host the modern games, ancient-world athletes always competed in Olympia.
    • Olympia boomed as the games increased in importance — a statue of Zeus was one of the Seven Wonders of the ancient world — before the games were eventually abolished by the Roman emperor Theodosius I in 394 AD, supposedly because they were reminiscent of paganism. While there is much talk of the legacy of London 2012, Olympia and its athletic stadium is an important historical and archaeological site.
    • In 2012, news surfaced that Australia's men's basketball team travelled to London in business class while their female equivalents languished in economy. However, during the first ancient games, gender equality in sport was even worse: women couldn't compete. Competitors were split into two groups, boys (12-18 years) and men (18+ years). Horses were also split into colts and fully grown age groups.
    • While the composition of the crowds of spectators is less well understood, it's likely that only males and young girls were allowed to watch.
    • In antiquity, a lit flame was tended throughout the celebration of the Olympics, and the idea of the fire was reintroduced in 1928 in Amsterdam. Every four years the Olympic flame is lit in front of the Temple of Hera then carried by torch to the host city. The torch relay was not an ancient practice and was introduced at the controversial 1936 Berlin Olympics.
    • Judges were handpicked from people living in Elis, the area surrounding Olympia. The 'Elean Judges' enforced strict rules on the competitors: fines were issued for failing to arrive on time for the training period, cheating and for cowardice.
    • Events in the ancient Olympics included foot races, discus, jump, javelin, boxing, pentathlon, pankration (a blend of boxing and wrestling) and chariot races. Most events, including the races, discus and javelin, took place in the Stadium of Olympia with other events taking place in the surrounding area.
    • Before the start of any Olympic Games a truce would be announced, proclaiming that all wars, disputes and death penalties be put on hold until the end of the games. This truce also guaranteed athletes a safe journey to Olympia in the month leading up to the games. The truce was written on a bronze discus and placed in Olympia. The modern International Olympic Committee has revived the tradition of the truce, and all 193 United Nations member states have, for the first time, united to co-sponsor the Olympic Truce Resolution for the 2012 London Olympics.
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    Olympia Hotel ReservationDestination
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    Sporting controversies are not new! Famous athletes of antiquity included:

    • the sixth-century BC wrestler Milo of Croton, who was said to have died when he was wedged against a tree during a display of strength gone wrong and subsequently devoured by wolves
    • Astylos, also of Croton, who competed at Olympic Games between 488 and 480 BC, but was expelled from his home city when he agreed to compete for Syracuse, and so can lay claim to being the first free-agent in sporting history
    • Roman emperor Nero, who despite being thrown from his chariot in the 10-horse race at the 67 AD games, was still proclaimed the winner on the grounds that he would have won had he been able to complete the race

    Source: The University of Sydney [July 26, 2012]

  • Coca-Cola | Move to the Beat of the London 2012 Olympic Torch Relay

    Coca-Cola | Move to the Beat of the London 2012 Olympic Torch Relay

    To celebrate the London 2012 Olympic Torch Relay and your Future Flames, Coca-Cola brought the UK's hottest music artists to 66 nights of celebration around the UK.

    Take a look back at the most memorable moments of the relay, as we follow the Olympic Flame on its journey from Land's End, all around the country and back to London in preparation of the Finale in Hyde Park and the start of the London 2012 Olympic Games. Featuring Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. via: YouTube

    Also celebrating this Olympics Coca-Cola recently unveiled the "BeatBox" building, designed by architects Asif Khan and Pernilla Ohrstedt which will promote Coke's "Move To The Beat" ad campaign. The building was built with 230 bolsters that respond to touch with sound, the structure becomes one giant instrument.

    Mark Ronson's "Move to the Beat" anthem — which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target — is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney. via: creativity-online

  • The Olympic Athlete A Look Inside GE TV Ad

    The Olympic Athlete A Look Inside GE TV Ad
  • Banned Olympic Ad That isn't an Ad But Worth The View

    Banned Olympic Ad That isn't an Ad But Worth The View

    Here's an interesting advert for all you creative minds to analyze...This Youtuber uploaded a 2012 Olympic themed commercial for "Body In Motion", labeled it "Banned Advert" which features nothing more than several women athletes doing what do they best, and sits back and watches his few count soar. (I'll give it a few days considering it was uploaded today).

    Here are a few other banned Olympic commercials, the first is from Ugg Australia (it's actually pretty good), takes a page from the Chariots of Fire classic movie, as 5 Ugg wearing runners in boxers battle the rough terrain in their Uggs of course.

    Oh and btw...the NIKE "Find Your Greatness" ad campaign is NOT an official London 2012 Olympic sponsor, and their ad agency Wieden+Kennedy deserve a gold medal pulling this brilliant campaign off.


  • BBC Sport Advert for London 2012 Olympic Games

    BBC Sport Advert for London 2012 Olympic Games

    The trail is based around the concept of 'Stadium UK' — bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC's television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow.

    BBC comes under fire recently for their animated ad promoting the 2012 Olympics for copying the Lloyds TSB ad. Ironically both promotional spots were created by the ad agency Rainey Kelly Campbell Roalfe Y&R. The BBC’s trailer features the UK as a huge stadium with athletes preparing and competing for the Games which start on July 27.

    Lloyds TSB’s ‘For the Journey’ adverts are known for their animated characters and utopian landscapes set to the classical piece Eliza's Aria by Elena Kats-Chernin.

    The BBC advert featured cartoon swimmers in lanes created by buoys cast out by a fisherman, a BMX rider on a cliff edge and track cyclists racing around quarries.

    Here's our new London 2012 TV ad (above). The ad brings together some of the favourite characters from previous Lloyds TSB adverts and shows how we're bringing London 2012 closer to communities all across the UK.

    And, the ad features a new version of Eliza Aria, the great piece of music that's become as synonymous with Lloyds TSB TV adverts as the familiar voice of Julie Walters.

    BBC 2012 marketing head Louisa Fyans said: ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC's London 2012 campaign.’

    It was seen by millions – as Gary Lineker and his cohorts pulled in a peak of 15.5 million, averaging 13 million for the game.

    The advert — which uses the tagline ‘wherever you are, never miss a moment with the BBC’ — will be used in the title sequence for the BBC’s Olympics TV coverage.

    A Rainey Kelly spokesman said: ‘It is the culmination of a lot of hard work and we are very excited to feel part of the inspiration that this summer will bring.’

  • Ryan Lochte Warms Up in AT&T Commercial

    Ryan Lochte Warms Up in AT&T Commercial

    Ryan Lochte swims his way to the 2012 Olympic Games in this new commercial ad for AT&T.

    "Warming Up" is AT&,T's Olympic brand/anthem commercial featuring Ryan Lochte, epically swimming across the Atlantic as a metaphor for all that Team USA athletes have to do to get to the Olympic Games. Throughout his journey, we see him overcoming one obstacle after another until he finally swims ashore in London.

    Credits:
    Ad Agency: BBDO in New York
    Directed by Psyop

  • New RONA TV Ad "Olympic Relay"

    New RONA TV Ad "Olympic Relay"

    RONA shows its support for the 2012 Canadian Olympic athletes by participating in a running relay of their own from coast to coast in their newest TV commercial.
    Nobody said doing it right was easy, a great ad eh.
    Watch as good ole Canadian men take on Canada's glorious challenges using a screwdriver as their baton, from the city streets, a polar bear, the rapids, a cyclist racing a train, diving off what seems to be Niagara Falls, the relay get's the screwdriver to it's destination...too bad he forgot the hammer.

    See more of RONA's Canadian Olympic Partnership at http://www.rona.ca/en/awinforus.

    Update August 5,2012...
    Yes, this spot is 100% Canadian, it was created by the ad agency Sid Lee, Montreal and filmed in various locations across Canada.

  • Olympic Vogue '12

    Olympic Vogue '12

    Olympic for Vogue

    2012 Olympic Games were the subject of photography for a new Vogue (US version).

    Fit-Life
    Men & Women

    Photo by Annie Leibovitz

  • Gillette Lights Up Boston Harbor for the USA Olympic Team

    Gillette Lights Up Boston Harbor for the USA Olympic Team

    Just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and Gillette staged an unforgettable event to wish Team USA a great start to The Olympics. The event was a spectacle of light and water featuring 60-foot holograms of Team USA athletes Tyson Gay launching off the blocks and Ryan Lochte diving into historic Boston Harbor. Set to the music of M83 "Steve McQueen", the event officially launched Gillette's global 'Get Started' campaign.

    Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston's Institute of Contemporary Art.

  • Kellogg's "Swimmer" London 2012 Olympic Commercial featuring Rebecca Soni

    Kellogg's "Swimmer" London 2012 Olympic Commercial featuring Rebecca Soni

    As the world gathers to honor the glory of winning Gold at the 2012 Olympics, Kellogg's wants us to take a moment and celebrate the promise of the start. The commercial features Olympic Swimmer Rebecca Soni and this heartfelt narration as Soni swims backwards in time, into her mothers arms:

    Why does the finish get all the glory?
    Is the win all that matters?
    Is it in our human nature?
    Is it our survival instinct?
    Is that how we get ahead in life?
    Is the end the most rewarding part of the journey?
    Is it?
    The truth is that there's no destination without a beginning.
    No good-bye without hello.
    No dream without closing your eyes.
    No "happily ever after" without "Once upon a time".
    For us, there's no finish...without the most important part of the day...
    The Start.
    Kellogg's...See you at breakfast

    Credits:
    Client: Kellogg’s

    Campaign: 2012 Olympics “From Great Starts Come Great Things”
    Agency: Leo Burnett
    Chief Creative Officer: Susan Credle
    Global Creative Director: Graham Woodall
    Creative Director: Eduardo Tua (Lapiz)
    Senior Art Director: Bruno Pieroni (Lapiz)
    Executive Producer: Mary Cheney
    Production Company: Rattling Stick
    Director: Ivan Bird
    VFX/SPX: The Moving Picture Company
    Editorial: Beast Editorial
    Editor: Paul Norling
    Music Company: Slogan Music
    Director of Photography: Ivan Bird/Don King (underwater DP)
    Sound Design/Mix: John Binder, Another Country

  • Red Swimmer

    Red Swimmer
    Coca-Cola

    I Love Coca-Cola!

    Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

    Geo: Germany;
    Category: Non-alcoholic drinks;
    Agency: McCann Erickson;
    Brand: Coca-Cola;
    Advertising Agency: McCann, Germany/McCann, Geneva, Switzerland;
    Creative Director/Copywriter: Bill Biancoli;
    Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal;
    Illustrator: Yue-Shin Lin;
    Account Manager: Christiane Hahn.
  • Visa GoWorld Olympics Ad Michael Phelps Team Visa Athlete Congratulatory Commercial

    Visa GoWorld Olympics Ad Michael Phelps Team Visa Athlete Congratulatory Commercial

    Visa congratulates Michael Phelps as he shocked the world with his 19th Olympic medal with this congratulatory commercial narrated by Morgan Freeman. Another in the massively popular Visa GoWorld Campaign.

    Congratulations Michael on becoming the most-decorated Olympic athlete, ever.

  • New RONA Ad — Winter Is Over, Spring Savings Event

    New RONA Ad — Winter Is Over, Spring Savings Event

    RONA Canada celebrates the return of spring and warmer weather with it's latest TV commercial that features men coming out of hibernation and flocking to their local RONA store. Created by the creative team at Sid Lee who also did one of our favorite ads for RONA, the Olympic Relay.

    RONA is heralding the return of warmer weather with the Rona Spring Savings Event. Rona understands that Canadian do-it-yourselfers can't wait to get back outside, so the hardware chain is coming up with a saving event to help all Canadian's get the job done. The Spring Savings Event will last four weeks supported by a campaign that celebrates the migration of renovators big and small back outdoors.

    The national campaign created by Sid Lee includes television, billboard, radio, digital and print. The creative taps into a visceral truth that all Canadian renovators experience this time of year. After spending all winter couped up inside, we are instinctively drawn back outside. Being such a universal Canadian experience, renovators across the country should easily identify and see themselves in the humorous executions.

    UPDATE: Monday April 15, 2013
    Just a quick response to the bombardment of emails we have received regarding RONA only using men in their ads...save it please, one of my personal favorites below.

  • Hostess "Reach For The Gold" Epic Athleticism

    Hostess "Reach For The Gold" Epic Athleticism

    Hostess Snacks despite claiming bankruptcy twice in the last 10 years Hostess Snacks still seems to know how to have some fun, case in point two funny commercials just released on their YouTube channel. Reach For The Gold are Olympic themed ads, "Pole Vault" and "The Gymnast" see's two athletes going for a different kind of Gold...The Twinkie Gold. Pole Vault above and Gymnast below...enjoy.

    By the way, Hostess is not an official sponsor at the 2012 London Olympics.

  • GSK TV Advert with Marlon Devonish for London 2012

    GSK TV Advert with Marlon Devonish for London 2012

    Great Britain's sprinter Marlon Devonish stars in the TV advert for GSK (GlaxoSmithKline) entitled "Drugs". The ad created by TBWA, London really gets inside Marlon's body, GSK is providing anti-doping science for London 2012 Olympic and Paralympic Games

    Credits:
    Agency: TBWA London
    Client: GSK
    ECD: Dede Laurentino
    CD/Writer: Fabio Abram
    CD/AD: Braulio Kuwabara
    Chief Strategy Officer: Zaid Al-Zaidy
    Strategic Planner: Jenna Hoyle
    Head of Broadcast: Jason Ayers
    Producer: Natalie Spooner
    Producer: Gill Oglethorpe
    Producer: Nicholas Kurs
    Production Manager: Melanie McGee
    Prod. Co.: Outsider
    Director: Scott Lyon
    Producer: Zeno Campbell-Salmon
    Editor: Art Jones
    Post Prod: Electric Theatre
    Post Producer: Lee Pavey
    Flame Artist: Giles Cheetham
    Sound: Factory Studios
    Sound Engineer: Anthony Moore

  • VitaminWater | Everyday Athlete Olympic Ad

    VitaminWater | Everyday Athlete Olympic Ad

    VitaminWater celebrates the average athlete with this new ad for the Coca-Cola brand that is airing during the London Olympics in France.

    Credits:
    Agency: Sid Lee Paris
    Client: VitaminWater
    Creative Director: Sylvain Thirache
    Copywriter: Celine Mornet-Landa
    Copywriter: Cl©ment Mornet-Landa
    Producer: Thomas Laget
    Director: Victor Dupuis

  • Sport Chek — Meaghan Mikkelson Mother's Day Ad

    Sport Chek — Meaghan Mikkelson Mother's Day Ad

    Sport Chek Mother's Day commercial shot in Toronto at the MasterCard Centre for Hockey Excellence and the CrossFit Colosseum. This commercial features Hockey Canada's Meaghan Mikkelson as she shows us what it takes to be an Olympic athlete.
    Meaghan's mother Betsy shares unscripted words of encouragement over the video; similar to those she gave Meaghan as a child.

    Credits:
    Creative Advertising Agency: Sid Lee, Canada
    Directed by Tom Tagholm

  • Toronto's Ad Industry Put On The Gloves and Get In The Ring For Charity

    Toronto's Ad Industry Put On The Gloves and Get In The Ring For Charity

    Jennifer Watts, account director at Brandworks International, left, and Scott Morris, media manager at Mindshare Media MICHELLE SIU PHOTO Ad Agency Wars III is set for Wednesday in Toronto!

    A year ago, Scott Morris’s typical Friday wind-down with colleagues would have involved beer, pizza and more beer.

    Morris, the media manager at Mindshare Media Canada, still ushers in the weekend with members of Toronto’s advertising community. But for the past three months their fellowship has been devoted to toughening up for a charity boxing event.

    Agency Wars III, which takes place at the Arcadian Court this Wednesday, will see 24 men and women from 14 local ad agencies square off to raise money for Ronald McDonald House and the National Advertising Benevolent Society.

    The participants, who train with professional coaches, actually become qualified amateur boxers sanctioned by Boxing Ontario for the sold-out event.

    One of the final training sessions found a broad range of ad industry employees, from art directors to CFOs and copywriters, drilling down at The Boxing Loft in the Entertainment District.

    Morris, 31, had spent last Friday fine-tuning ideas for his Ford Fusion portfolio for next year. But come dusk, he was focused on his upcoming bout with Jason Kan, motion graphics designer at Teehan+Lax.

    Even before stepping into the ring for their three two-minute rounds, Morris has already earned bragging rights: he’s shed 35 pounds since training began in September and can now execute at least 40 pushups and an eight-minute mile.

    “I’ve never done anything like this in my life,” said Morris as he took a break from light sparring inside the Adelaide St. W. gym. “I feel good. I feel confident. I wake up everyday thinking I’m going to throw up from the nerves, but I just channel past that and stay focused.”

    Abs aside, Michael Clancy has seen the long-lasting benefits of exposing his competitive industry’s desk jockeys to the even more cutthroat world of pugilism since he founded Agency Wars three years ago.

    “Knowing what to do under fire is really important,” said Clancy, executive creative director for Brandworks. “If you can get into a ring, then you can walk into any boardroom in the world.

    “In the ad business, taking care of your stress is really important. And boxing is a spectacular way to do that because you’re not in your head. You have to be very much aware of your body. And hitting a bag, doing that kind of strenuous work, the footwork involved, takes you out of the office and puts you into a very physical place where you do what you’re told. You don’t have to think, and you’ll be fine.”

    Clancy, 62, who took out his opponent in the third round, aided by former junior featherweight champ Steve Molitor in his corner, when he fought in 2010, has been the oldest competitor to date in the event, which is taped by Fight Network for later broadcast.

    “It’s kind of like a fantasy camp for boxing,” he said. “You get to walk in with your entourage, you get to pick your music and it’s televised.”

    Head coach Chris “Mr. Showtime” Johnson, a 1992 Olympic medallist, finds the ad folks “very dedicated.

    “They’re hungry. They want it almost to an obsessive stage,” he said. “They believe in perfection, but perfection in a sport like this does not come in three months. It’s taken me almost a lifetime.”

    After a 20-minute skipping warm-up, Johnson led the group through various punch combinations, all the while pumping them up for fight night.

    “If you get a chance to hit someone, hit ’em hard, because if they get the chance they’re going to hit you hard,” he exhorted.

    From his ringside perch, returning announcer Jeromy Lloyd, Marketing Magazine’s online editor, has seen a fight or two stopped for split eyebrows and swollen eyes. He’ll be decked out as usual in a rented tux, but without a catchy “let’s get ready to rumble”-style tag line.

    “I’m so scared of trotting on someone else’s intellectual property and getting the event sued,” he explained.

    The creative team at Brandworks came up with the nickname “Da Boss (a.k.a. The Shot-caller)” for one of their fighters, Jennifer Watts, and selected their Christmas party favourite, LMFAO’s “Shots,” as her entrance music.

    Now endowed with an eight-pack and the ability to do “at least 20 real pushups,” thanks to the rigorous 12-week training, the 6-foot-2 account director is pumped to face off against Mindshare media manager Christina Mirabelli.

    “My strategy,” said the trash-talking Watts, 30, “is to keep her back with these long arms so she does not get near my face — and punch her in the head.”

    Via: Ashante Infantry | The Star

  • Cadbury Olympic Idents Enjoy The Moment

    Cadbury Olympic Idents Enjoy The Moment

    TV Sponsorship stings for RTE's coverage of the London 2012 Olympics for Cadbury Dairy Milk, Enjoy the Moment.

    Credits:
    Advertising Agency: Publicis, Dublin, Ireland
    Creative Director: Ronan Nulty
    Art Director: Dan O’Neill
    Copywriter: Neil Saul
    Director: Shane Griffin
    Producer: Peter Greene
    Sound: Mutiny
    Agency Producer: Niamh Skelly
    Account Director: Catroina Campbell, Jimmy Murphy

  • adidas l Great Britain Take the Stage for London 2012

    adidas l Great Britain Take the Stage for London 2012

    Adidas tells Great Britain, it's time to take the stage with adidas at the London 2012 Olympic Games with this new advert created by Sid Lee.

    Credits:
    Agency:Sid Lee
    Client:Adidas
    Production Company: Jimmy Lee