MTV believes everybody is sick and tired of hearing about condoms, so they created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.
Credits: Advertising Agency – Loducca Creative Director — Guga Ketzer/Cássio Moron/Fábio Saboya/Sérgio Mugnaini Copywriter — Thiago Bocatto Art Director — Maria Eduarda Di Pietro Agency Producer — Ana Luisa Andre/Claudia Stancev Account Supervisor — Fernão Cosi/Fabiane Veiga Advertiser's Supervisor — Wagner Gorab/ Ana Penteado/ Eduardo Zanelli Account Manager — Flávia Godoy Planner — Ken Fujioka/Daniel De Tomazo Producer — Larissa Luisi Director — Del D.O.P — Rafael Levy Editing Company — Conspiração Digital Post Production — Ricardo Souza Executive Director — Cristina Lopes
This new Guinness Africa ad celebrates ‘Black’. Black is not a colour. Black is an attitude. It’s a mindset, it’s a way of life. Black represents the best of Africa. It features real people with real talent from Lagos, Accra and Cape Town to Nairobi, Gaborone and Johannesburg. People who are Made of Black are people who are Made of More.
Featuring: Phyno, Octopizzo, Bez, Ajuma, Cyrus Kabiru, Lakin Ogunbanwo, Chude Jideonwo and Peter James Obon
Creative Credits: Brief: Diageo unveiled a bold new Pan African campaign, #madeofblack, via a four hour take over on MTV Base. Over a year in development, #madeofblack, part of the global GUINNESS® Made of More™ platform, shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa. A first for GUINNESS and MTV Base, the four-hour takeover featured #madeofblack stunts, guest appearances from Fuse ODG and Phyno amongst others, and the premier of the new GUINNESS #madeofblack commercial. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa.
Advertising Agency: AMV BBDO, London, UK Creative Director: Mike Schalit Copywriter: Mike Sutherland Art Director: Antony Nelson Agency Planners: Alex Lewis, Tim Whirledge Agency Account Man: Michael Pring, Gau Narayanan, Jonny White, Rob Ronayne, Harriet Pinnington Agency Producers: Nick Godden, Holly Pienaar Media Agency: Carat Production Company: Rogue Films Director: Sam Brown Production Co. Producer: James Howland Post-production Company: The Mill Audio Post-production: Wave
The hamsters are back! Kia’s new ad for the all-new 2014 Soul is officially launching this Sunday at the MTV Video Music Awards. Titled “Totally Transformed,” the campaign is centered around a 60-second spot set to the new single, “Applause,” from Lady Gaga. The spot will air following Lady Gaga’s first-ever live performance of “Applause.”
In the spot, both the Soul and its formerly frumpy hamster mascots undergo a transformation. Mirroring the newfound refinement of the all-new Soul, the hamsters shed their furry folds and baggy clothes to become lean, mean head-turning machines.
Credits: Creative Ad Agency: David&Goliath Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery CD/Copywriter: Gary DuToit CD/Art Director: Eron Broughton ACD/Copywriter: Greg Buri ACD/Art Director: Basil Cowieson ACD/Art Director: Kriss Grove Executive Producer, Managing Director: Carol Lombard Executive Producer: Paul Albanese Managing Partner, Client Services: Brian Dunbar Group Account Director: Brook Dore Account Director: Justin Manfredi Account Supervisor: Nancy Ramirez Account Executive: Kammie Dons Associate Strategic Planning Director: Steven Garcia Sr. Planner: Armando Potter
Production Company: @radical.media Director: Colin Jeffery Executive Producer: Frank Scherma Producer: Kathy Rhodes Director of Photography: Toby Irwin Production Designer: Brock Houghton Wardrobe Stylist: Christina Blackaller
Special EFX: Legacy Effects
Editorial: Rock Paper Scissors Editor: Angus Wall Executive Producer: CL Weaver Producer: Toby Louie Assistant Editor: Austyn Daines
Post Production: MPC VFX Supervisor/ 3-D Lead: Andy Boyd Compositing Supervisor: Jake Montgomery Animation Lead: Stew Burris Animator/Rigger: Ian Wilson Animator: Jean-Dominique Fievet Lighter: William Schilthuis Lighter: Shaun Comly Texture: Hayley O’Neil Modeler: Aaron Hamman 3-D FX: Charles Trippe Tracking: Mike Wynd Compositor: Clement Compositor: Jason Heinz Compositor: Brendan Smith Smoke Artist: Mark Holden Telecine: Mark Gethin Executive Producer: Asher Edwards VFX Producer: Nicole Fina
Record Label: Interscope Records Artist: Lady Gaga
Sound Design: Hammers Project Sound Designer: Johannes Hammers
Tonight DIRECTV is taking away 26 of your channels. Viacom is petitioning viewers to take a stand against DirecTV, which will stop carrying the programmer's 26 channels at midnight if a deal isn't reached, with a video parodying the satellite giant's advertising spots.
Viacom's ad lays out the bad things that will happen if DirecTV drops its networks — which include MTV, VH1, Comedy Central, Nickelodeon and BET — including an unpleasant development for Eric Cartman, the "South Park" character.
DirecTV has said that Viacom is seeking a 30% price increase in affiliate fees. Viacom is arguing that its 7-year-old contract with DirecTV is based on wildly outdated terms. via: Adage
In some respects the business world has never been smaller. Globalization, mass communication and the internet have all put new markets within reach for businesses of all sizes. But linguistic and cultural barriers still remain, and marketers need to take care when venturing across these divides.
Lost in translation There are numerous instances of companies whose message has been lost in translation. When Pepsi took their slogan “Come alive with the Pepsi Generation” to Taiwan it was mistranslated as “Pepsi brings your ancestors back from the dead” — a claim that even the staunchest of Pepsi fans might have difficulty backing up. Not to be outdone, Kentucky Fried Chicken's famous “Finger lickin' good” was translated into Chinese as “Eat your fingers off.” Companies are advised to check that their actual brand and product names give the right impression abroad. Ikea, for example, brought out a mobile work desk for kids. The name 'Fartfull' suggested speed and mobility in Swedish, but caused more of a stink elsewhere. Good quality translation is clearly essential when taking your brand abroad. This ideally means working with native speaking translators. They will not only avoid linguistic errors, but can also identify any cultural issues and nuances that might otherwise be missed. Attention to detail is obviously important in a major international marketing campaign, but the same rule should also be applied even if you are just localizing your website. Automatic translation tools such as Google Translate can be useful for getting the gist of foreign texts. But they’re prone to misunderstandings, contextual errors, and do not deal well with colloquialisms, slang, linguistic variations or commonly used acronyms and abbreviations. English might remain the single most widely used language online, but it still represents only around a quarter of total usage. Studies have shown that customers place far more trust in websites in their own language. Localization can help you break into new markets, but a badly translated site can do as much harm as good. Cultural issues There can also be issues arising from a lack of cultural understanding or foresight. As well as translating the language, consider the use of images carefully. Sexually charged images and innuendo can end up being more risky than risqué, and even images that may be considered relatively innocuous in your home market can cause grave offence in another. Even the use of color can have different connotations within different cultures. In most of the western world, for example, white is associated with weddings and purity, while in India, Japan and China it is more likely to be associated with death and mourning. In Ireland, orange can have political and religious connotations. Using an inappropriate color scheme is unlikely to cause rioting in the streets but it can set the wrong tone and trigger a negative subconscious response in viewers.
A knowledge of slang, colloquialisms and naughty words in particular can also come in handy. Like many other companies, Swedish medical suppliers Locum sent Christmas cards to their customers. It's a little touch that can mean a lot — but their seasonally loved up logo took on a different meaning in North America and the UK. The above example might have been no more than a faux pas that raised a chuckle and provided a few red faces, but some mistakes are far more serious. They can also occur not just when dealing with foreign markets but also within a single multicultural market. In 2002 the British sportswear company Umbro (which would later be bought out by Nike) was forced to withdraw its Zyklon range of running shoes and issue a hasty apology. 'Zyklon' means 'cyclone' in German, which may have been an appropriate name for a running shoe if not for some unfortunate and horrible connotations. Zyklon B was the trade name of the poison used by Nazis to murder Jews and other concentration camp victims during World War II. Dr Stephen Smith, co-founder of the Beth Shalom Holocaust Centre in Nottinghamshire, said: "Commercial appropriation of words carrying connotations of mass murder is utterly unacceptable.” It’s important to give careful thought to potential cultural oversights and misunderstandings. Native-speaking translators can again help avoid mistakes and faux pas and, at the very least, material should be tested with a sample group from the target market. Without a little attention to detail it can be relatively easy for a company to either make itself a laughing stock or, even worse, to cause serious offence and alienate a huge swathe of potential customers. About the author Christian Arno is the founder of Lingo24, a top translation service in the USA. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.
Saatchi & Saatchi have just launched 'Toyota Positive', a new ad campaign for the Prius Plug-In Hybrid. The ad campaign launches with a series of films. The first features MTV news presenter Joel Dommett and his sidekick, T4’s Rising Star of 2012 Eric Lampaert. The comedy duo tour London, offering lifts to random passengers with the aim of bringing a little joy to the streets of the capital.
“Toyota Positive is a really fun way of highlighting the launch of Toyota's next generation Plug-in Hybrid Vehicles, using the power of positivity and optimism to discover something better", said Lisa Fielden, Manager, Brand and Digital Marketing, Toyota GB.
“With the Toyota Positive campaign we want to show how a small number of people can create a large amount of positivity. To help people take part, we are offering them a car that runs on electricity, fuel and kindness. All we are asking anyone to do is to come up with a positive idea that brings a smile to people faces”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.
Photographer and television host Nev Schulman outlines how everyone can become a better photographer with the right approach and the right tool in this new web how-to ad for the Nokia Lumia 1020.
Yaniv "Nev" Schulman is an American producer, actor and photographer. He is best known for the 2010 documentary Catfish where he starred as himself. He is also the host and executive producer to the follow up TV series Catfish: The TV Show on MTV.
Fantastic Noodles, the manufacturer of soups and noodles of fast preparation, has presented the new advertising campaign under slogan Pimp My Kettle, by analogy to popular television reality show on channel MTV «Pimp My Ride».
Pump My Teapot!
Prints for print advertising Fantastic Noodles were developed by Australian advertising agency Clemenger BBDO Adelaide.
A hungry young man gets served some serious food for thought when a sausage starts telling his dramatic life story and what he hears and see's will change his life forever.
Director Louis van Zwol decided to create this spot after reading ‘Eating Animals’ by author Jonathan Safran Foer. Together with production company IamErika, he assembled a team of advertising and film professionals from Amsterdam, the Netherlands, who wanted to make a difference. This project is a product of both their love for film and sense of ethical responsibility towards animals. Once the spot was produced, Mercy For Animals — a United States-based nonprofit dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies — showed great interest. IamErika & MFA began working together to bring the message to the largest audience possible. Thanks to the work of MFA, a 60 second version of the spot is airing in New York City, Los Angeles, and Chicago on MTV, VH1 & BRAVO & on HULU nationwide.
Credits: Concept, Script and Directed by: Louis van Zwol Copywriters: Nick Schonfeld & Louis van Zwol Production company: IamErika.tv | Erika Vocking Productions Executive producer: Erika Vocking Director of Photography: NSC Steve Walker First A.D.: Boris Apituley Camera-assistent: Laurens Meulenberg. Gaffer: Joost Meeuwig Light assistent: Alexander Hokke Styling: Pythia Tarenskeen Make-up: Phoebe Guttmann Production assistent: Ruben van Steijn Modelmaker: Lucas van Doorn Editors: Kevin Whelan & Jelmar Hoekstra 3D character animation: Alex Doss Compositing: Tek-Yan Wong, Win Chung Lam, Allard Zoetman & Otto Salomé 3D tracking: Jos Wabeke Visual effects: Michiel Krop Character design and Storyboard: Menno Wittebrood Music & Sound composer: Geert van Galen Sound design: Robin Schlosser Web development by the Keplar Agency Influential Marketing: Rocco Stallyord | wearefirst.nl
Check out the Kia Hamsters’ fully charged 2015 Soul EV and get a preview of the Maroon 5 new song, “Animals” featured in the 2014 MTV VMAs.
Suspenders? Check. Hi-tech lasers? Check. Holograms and dancing Hamsters? Double check. Get ready to geek out with the Hamsters as they create Kia’s first electric car—the all-new Soul EV. With all that electricity flowing, there just might be a few surprises along the way…
Creative Credits: Advertising Agency: David&Goliath, USA Chief Creative Officer: Colin Jeffery Creative Director, Copywriter: Matthew Curry Creative Director, Art Director: Kristian Grove Møller Copywriter: Courtney Pulver Art Director: Michael JF Wilson Production Company: @radical.media Director: Colin Jeffery Producer: Kathy Rhodes Director of Photography: Toby Irwin 2nd Unit DP: Greg Baldi Production Designer: Tom Foden Wardrobe Stylist: Anette Cseri Special EFX: Legacy Effects Editorial: Union Editorial Editor: Jim Haygood Assistant Editor: Erik Jessen Senior Producer: Joe Ross Post-Production/VFX: MPC LA Producer/Deputy Head of Production: Mike Wigart VFX Supervisors: Andy Boyd (3D Lead), Jake Montgomery (2D Lead) VFX 3D Team: Ian Wilson, Stew Burris, Corinne Deorsay, Kristen Eggleston, Dameon O'Boyle, JT Lawrence, Huisoo Lee, Aaron Hamman, Charles Trippe, Zach Dimaria, Michael Lori, Roxanne Zuckerman, Danny Garcia, Lee Par, Gizmo Rivera, Jackie Cooper, Jadan Duffin, Brady Doyle Production Coordinator: Ashley Greyson Grade: MPC LA Colorist: Mark Gethin, Ricky Gausis Music and Sound Design: Hum Music Editor: Dan Hart Sound Designer: Dan Hart Audio Mix: Margarita Mix, Santa Monica Mixer: Nathan Dubin
