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Sony Playstation’s MLB 13 The Show launches a Twitter/Vine campaign, a first using the new feature. MLB The Show has begun releasing video baseball cards utilizing Vine, which is the first of its kind.

They surprised a number of individuals on Twitter with their own custom created baseball card, which features a game version of themselves sporting their favorite team. The list included a wide range of gaming and baseball influencers as well as huge advocates of MLB The Show.

The creation of these intricate cards included an artist who designed the player, based off the likeness of their Twitter profile picture, and a gamer who played his way to their favorite Major League team.

Vine’s amazing ability to pair sharable six-second video clips with in-game audio is a natural way for the baseball community on Twitter to get excited for Opening Day next week!

Credits:
Creative Agency: BLITZ.

Toronto Blue Jays star Jose Bautista is interviewed in a fun new commercial for Playstation MLB 13. The interviewer attempts to convince Jose the Jays have won their first World Series since '93 in the ad entitled "Show the Show".

Matt Kemp of the LA Dodgers is interviewed by The Show for Playstation's MLB 13 and watch as the fictitious interviewer helplessly finds himself lost in his eyes.

The Windy City Showdown begins with New Era's TV ad featuring Nick Offerman and Craig Robinson. The duo go head to head in this long-standing MLB rivalry between the Chicago Cubs and Chicago White Sox.
Credits: Agency: Brooklyn Brothers
Client: New Era
Director: Scott Gairdner
Writer: The Brooklyn Brothers
Writer: Funny or Die's Gifted Youth
Producer: The Brooklyn Brothers
Production Company: Funny or Die's Gifted Youth
Director of Photgraphy: Dave Jones
Editorial Company: NO6
Editor: Jason Macdonald
Editor: Justin Quagliata
Executive Producer: Toni Lipari
VFX: Ed Skupeen
Graphics: Transistor Studios
Sound: Audio Engine
Sound Engineer: Carl Mandelbaum

Steve Carell, Ken Jeong and Colin Hanks stand up to Cancer in this great new commercial for MLB entitled "Baseball Believes."

Baseball believes we can end cancer forever. Join Major League Baseball and Stand Up 2 Cancer at standup2cancer.org to help find a cure

The trio re-create "signature moments in baseball history that led fans across the nation to believe that anything was possible," and yes the spot was filmed at Fenway Park.

Credits:
Creative team for the Baseball Believes campaign includes Janet Champ and Rick McQuiston for Switzerland and Director Andrew Becker @radicalmedia.

To show their support for baseball, a quintessential summer activity often associated with chowing down on hot dogs, Schneiders surprised little league baseball players with the opportunity to experience an MLB-like game night. Filling the stands full of spectators, offering play-by-play commentary and having Blue Jays mascot Ace cheering on the teams, the young players were given a true taste of what it is like to play in the big leagues.

The video, which has garnered over one million views, aired before games at the Rogers Centre for the past week. The two teams were also given the opportunity to stand on the field during the national anthems at Sunday’s Jays game, which was also the celebration Canada Baseball Day.

  Creative Credits:  
Agency: Traffik, Toronto, Canada
ECD: Cam Boyd, Troy McGuinness
Art Director: Phil Smith
Copywriter: Sarah Deziel
Producer: Rea Kelly
Production, Editorial & Online –Studio M
Executive Producer – Mike Mills
Director / DP – TJ Derry
Line Producer – Jonny Pottins
Video Editor – Navin Ramaswaran
Colour Correct – AJ McLauchlin, Redlab
Audio Mix & Design – Eggplant